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How can passion drive innovation? | Svend Heier | TEDxArendal


to succeed in life

to succeed in life we are told from we are young that we

we are told from we are young that we

we are told from we are young that we should analyze the situation do some

should analyze the situation do some

should analyze the situation do some research define our goals make a

research define our goals make a

research define our goals make a realistic plan and go up and do it and

realistic plan and go up and do it and

realistic plan and go up and do it and what we plan to achieve should of course

what we plan to achieve should of course

what we plan to achieve should of course be meaningful and hopefully have value

be meaningful and hopefully have value

be meaningful and hopefully have value for mankind and if we do all this

for mankind and if we do all this

for mankind and if we do all this correctly we will not fail and we will

correctly we will not fail and we will

correctly we will not fail and we will hopefully gain honor a good example of a

hopefully gain honor a good example of a

hopefully gain honor a good example of a huge and really successful project is

huge and really successful project is

huge and really successful project is the moon landing but to me landing on

the moon landing but to me landing on

the moon landing but to me landing on the moon is the perfect definition of

the moon is the perfect definition of

the moon is the perfect definition of the meaningless achievement think about

the meaningless achievement think about

the meaningless achievement think about it for a second

it for a second

it for a second I mean what difference did it make but a

I mean what difference did it make but a

I mean what difference did it make but a handful men were jumping around on this

handful men were jumping around on this

handful men were jumping around on this big rock in outer space fifty years ago

big rock in outer space fifty years ago

big rock in outer space fifty years ago sure they collected some gravel and that

sure they collected some gravel and that

sure they collected some gravel and that took some pictures and of course it made

took some pictures and of course it made

took some pictures and of course it made the Americans feel happy because they

the Americans feel happy because they

the Americans feel happy because they won the race for the moon but the

won the race for the moon but the

won the race for the moon but the project itself investing all these

project itself investing all these

project itself investing all these resources and time just to get a

resources and time just to get a

resources and time just to get a pocketful of gravel in return what a

pocketful of gravel in return what a

pocketful of gravel in return what a crazy project but this crazy project had

crazy project but this crazy project had

crazy project but this crazy project had a lot of spin-off effects that changed

a lot of spin-off effects that changed

a lot of spin-off effects that changed the world

the world

the world like that the technology revolution in

like that the technology revolution in

like that the technology revolution in communication in navigation in robotics

communication in navigation in robotics

communication in navigation in robotics in cybernetics computer science and

in cybernetics computer science and

in cybernetics computer science and rocket science you name it these

rocket science you name it these

rocket science you name it these spin-offs changed mankind I will tell

spin-offs changed mankind I will tell

spin-offs changed mankind I will tell you a parallel story about my own moon

you a parallel story about my own moon

you a parallel story about my own moon landing although of course just a micro

landing although of course just a micro

landing although of course just a micro fraction in size and importance I was

fraction in size and importance I was

fraction in size and importance I was working as a CEO in the computer company

working as a CEO in the computer company

working as a CEO in the computer company and was overlooking a bunch of engineers

and was overlooking a bunch of engineers

and was overlooking a bunch of engineers that’s a nice job by the way and one day

that’s a nice job by the way and one day

that’s a nice job by the way and one day a guy came up to me and asked can you

a guy came up to me and asked can you

a guy came up to me and asked can you make me a bigger table that can be used

make me a bigger table that can be used

make me a bigger table that can be used on board a ship think about it a table

on board a ship think about it a table

on board a ship think about it a table full of billiard balls on the table on

full of billiard balls on the table on

full of billiard balls on the table on board a ship in the base sounds crazy

too

too I mean billiard is again that requires

I mean billiard is again that requires

I mean billiard is again that requires an absolutely horizontal in level

an absolutely horizontal in level

an absolutely horizontal in level surface of the table and you absolutely

surface of the table and you absolutely

surface of the table and you absolutely expects the billiard balls not to move

expects the billiard balls not to move

expects the billiard balls not to move when you don’t expect them to to decide

when you don’t expect them to to decide

when you don’t expect them to to decide and build a billiard table for use on

and build a billiard table for use on

and build a billiard table for use on board ship seem to be an extreme

board ship seem to be an extreme

board ship seem to be an extreme demanding project and it’s the that

demanding project and it’s the that

demanding project and it’s the that really need to play billiard on board a

really need to play billiard on board a

really need to play billiard on board a ship but we my colleagues and I crazy

ship but we my colleagues and I crazy

ship but we my colleagues and I crazy engineers as we are we did anyway

engineers as we are we did anyway

engineers as we are we did anyway because we loved the idea

because we loved the idea

because we loved the idea we were mesmerized by the technical

we were mesmerized by the technical

we were mesmerized by the technical challenge and we dreamt during the

challenge and we dreamt during the

challenge and we dreamt during the nights about the attempt that we would

nights about the attempt that we would

nights about the attempt that we would get when we hopefully could

get when we hopefully could

get when we hopefully could display this new product to the world

display this new product to the world

display this new product to the world and I believe he dreamt a little during

and I believe he dreamt a little during

and I believe he dreamt a little during the days as well but we did not analyze

the days as well but we did not analyze

the days as well but we did not analyze the value proposition for the customers

the value proposition for the customers

the value proposition for the customers nor the size of the market for marine

nor the size of the market for marine

nor the size of the market for marine pool types but what we analyzed as

pool types but what we analyzed as

pool types but what we analyzed as engineers were of course the

engineers were of course the

engineers were of course the technicalities we made a revolutionary

technicalities we made a revolutionary

technicalities we made a revolutionary design and produced a stabilized pool

design and produced a stabilized pool

design and produced a stabilized pool table a prototype that we tested onboard

table a prototype that we tested onboard

table a prototype that we tested onboard a local cruise liner and Wow it worked

a local cruise liner and Wow it worked

a local cruise liner and Wow it worked we could play billiard with the strong

we could play billiard with the strong

we could play billiard with the strong breeze from the side while the ship was

breeze from the side while the ship was

breeze from the side while the ship was rocking back and forth incredible the

rocking back and forth incredible the

rocking back and forth incredible the more balls went straight and came to

more balls went straight and came to

more balls went straight and came to rest lying perfectly still a miracle of

rest lying perfectly still a miracle of

rest lying perfectly still a miracle of Engineering and we were of course really

Engineering and we were of course really

Engineering and we were of course really proud and happy about this technical

proud and happy about this technical

proud and happy about this technical success and now we got ready for the

success and now we got ready for the

success and now we got ready for the commercial success so we called several

commercial success so we called several

commercial success so we called several cruise liners told about this amazing

cruise liners told about this amazing

cruise liners told about this amazing new product a new world record never

new product a new world record never

new product a new world record never showed before

showed before

showed before how many pool tables would you like on

how many pool tables would you like on

how many pool tables would you like on board

and the answer was zero huh not a single

and the answer was zero huh not a single table no sorry we had forgotten to ask

table no sorry we had forgotten to ask

table no sorry we had forgotten to ask the customers and mankind is the really

the customers and mankind is the really

the customers and mankind is the really a big need for playing pool in the

a big need for playing pool in the

a big need for playing pool in the middle of the ocean

middle of the ocean

middle of the ocean apparently not but we we were still full

apparently not but we we were still full

apparently not but we we were still full of technical passion and we had a really

of technical passion and we had a really

of technical passion and we had a really big passion for our new baby our product

big passion for our new baby our product

big passion for our new baby our product we loved it so we did not throw in the

we loved it so we did not throw in the

we loved it so we did not throw in the towel and we continued to try to sell

towel and we continued to try to sell

towel and we continued to try to sell this product for years and then finally

this product for years and then finally

this product for years and then finally we managed to get a contract of eight

we managed to get a contract of eight

we managed to get a contract of eight pool tables for four cruise liners but

pool tables for four cruise liners but

pool tables for four cruise liners but we’re built we produced and we installed

we’re built we produced and we installed

we’re built we produced and we installed and their work and they amused the

and their work and they amused the

and their work and they amused the passengers 24/7 and they still do

passengers 24/7 and they still do

passengers 24/7 and they still do actually Discovery Channel picked up a

actually Discovery Channel picked up a

actually Discovery Channel picked up a YouTube video showing this amazing pool

YouTube video showing this amazing pool

YouTube video showing this amazing pool table and they made this following

table and they made this following

table and they made this following program showing our product in action

program showing our product in action

program showing our product in action and how it works let’s have a look

with almost 2 million hits this

with almost 2 million hits this mind-bending game pool at sonar

mind-bending game pool at sonar

mind-bending game pool at sonar scientists are phonies so the tables

scientists are phonies so the tables

scientists are phonies so the tables moving but the balls are saying still

moving but the balls are saying still

moving but the balls are saying still what is going on here

what is going on here

what is going on here how does it work not a cute dress this

how does it work not a cute dress this

how does it work not a cute dress this looks so weird because the pool table is

looks so weird because the pool table is

looks so weird because the pool table is on a cruise ship and the whole room

on a cruise ship and the whole room

on a cruise ship and the whole room including the camera person are rocking

including the camera person are rocking

including the camera person are rocking back and forth on the ocean waves so how

back and forth on the ocean waves so how

back and forth on the ocean waves so how is this pool table counteracting the

is this pool table counteracting the

is this pool table counteracting the motion of the ocean to sense the motions

motion of the ocean to sense the motions

motion of the ocean to sense the motions of the ship in the pool table the pool

of the ship in the pool table the pool

of the ship in the pool table the pool table is dotted with little devices

table is dotted with little devices

table is dotted with little devices called accelerometers these

called accelerometers these

called accelerometers these accelerometers are able to measure the

accelerometers are able to measure the

accelerometers are able to measure the magnitude and directions of the motion

magnitude and directions of the motion

magnitude and directions of the motion and send that information to a central

and send that information to a central

and send that information to a central computer which executes the motions to

computer which executes the motions to

computer which executes the motions to keep the table leveled so the

keep the table leveled so the

keep the table leveled so the accelerometer sense the movement of the

accelerometer sense the movement of the

accelerometer sense the movement of the ocean but what’s keeping the table level

ocean but what’s keeping the table level

ocean but what’s keeping the table level the table has two linear actuators

the table has two linear actuators

the table has two linear actuators inside it a linear actuator move

inside it a linear actuator move

inside it a linear actuator move something in one direction so the table

something in one direction so the table

something in one direction so the table has one linear actuator to move it back

has one linear actuator to move it back

has one linear actuator to move it back and forth and another linear actuator to

and forth and another linear actuator to

and forth and another linear actuator to move it side to side the calculations

move it side to side the calculations

move it side to side the calculations and corrections are done so quickly that

and corrections are done so quickly that

and corrections are done so quickly that the balls don’t have a chance to move

the balls don’t have a chance to move

the balls don’t have a chance to move meaning you can carry on your game on

meaning you can carry on your game on

meaning you can carry on your game on even the roughest of scenes an

even the roughest of scenes an

even the roughest of scenes an incredible innovation on the open ocean

incredible innovation on the open ocean

incredible innovation on the open ocean but just remember to watch out for pool

but just remember to watch out for pool

but just remember to watch out for pool sharks

sharks

sharks fascinated thinking about this color

fascinated thinking about this color

fascinated thinking about this color channel but they didn’t get that we were

channel but they didn’t get that we were

channel but they didn’t get that we were from Norway so they put new Ceylon on

from Norway so they put new Ceylon on

from Norway so they put new Ceylon on but that doesn’t matter then one day

but that doesn’t matter then one day

but that doesn’t matter then one day something happened that really changed

something happened that really changed

something happened that really changed our mindset and then denier onboard

our mindset and then denier onboard

our mindset and then denier onboard looked really really seasick and he was

looked really really seasick and he was

looked really really seasick and he was so bad that they thought about taking

so bad that they thought about taking

so bad that they thought about taking him on shore with a helicopter but then

him on shore with a helicopter but then

him on shore with a helicopter but then one bright head suggested why not put

one bright head suggested why not put

one bright head suggested why not put this guy on one of those silly bill

this guy on one of those silly bill

this guy on one of those silly bill tables let him have a sleep there

tables let him have a sleep there

tables let him have a sleep there and so he did close this I fell asleep

and so he did close this I fell asleep

and so he did close this I fell asleep and after only 15 minutes he woke up

and after only 15 minutes he woke up

and after only 15 minutes he woke up again and he was completely fresh and he

again and he was completely fresh and he

again and he was completely fresh and he was so good he could work for several

was so good he could work for several

was so good he could work for several hours before he had to go back on the

hours before he had to go back on the

hours before he had to go back on the table of new 15 minutes Wow I mean

table of new 15 minutes Wow I mean

table of new 15 minutes Wow I mean director what had been discovered

perhaps curing seasickness should be our

perhaps curing seasickness should be our new mission why do we care about pool

new mission why do we care about pool

new mission why do we care about pool tables for the few if we could create a

tables for the few if we could create a

tables for the few if we could create a new and very useful product a stabilized

new and very useful product a stabilized

new and very useful product a stabilized bed that cured seasickness finally an

bed that cured seasickness finally an

bed that cured seasickness finally an invention for mankind we thought we got

invention for mankind we thought we got

invention for mankind we thought we got to work and not before long we had

to work and not before long we had

to work and not before long we had designed produced the stabilized bed and

designed produced the stabilized bed and

designed produced the stabilized bed and we managed to sell it to cruise liner

we managed to sell it to cruise liner

we managed to sell it to cruise liner and they put it in the top cabin the

and they put it in the top cabin the

and they put it in the top cabin the Commodore suite and it worked

Commodore suite and it worked

Commodore suite and it worked and it really cured seasickness and the

and it really cured seasickness and the

and it really cured seasickness and the passengers the feedback from them but

passengers the feedback from them but

passengers the feedback from them but all very positive so the bed made a

all very positive so the bed made a

all very positive so the bed made a difference and we were filled and we’ve

difference and we were filled and we’ve

difference and we were filled and we’ve got a meeting with the management and we

got a meeting with the management and we

got a meeting with the management and we asked how many stabilize beds you want

asked how many stabilize beds you want

asked how many stabilize beds you want on board excuse me what 0 not a single

on board excuse me what 0 not a single

on board excuse me what 0 not a single bed why we could not believe what we

bed why we could not believe what we

bed why we could not believe what we heard I mean it worked but they said we

heard I mean it worked but they said we

heard I mean it worked but they said we cannot sell a service or a product that

cannot sell a service or a product that

cannot sell a service or a product that cures something we never talked about

cures something we never talked about

cures something we never talked about that we heard a cruise liner talk about

that we heard a cruise liner talk about

that we heard a cruise liner talk about seasickness no they never used that word

seasickness no they never used that word

seasickness no they never used that word in that business what to do I mean we

in that business what to do I mean we

in that business what to do I mean we had developed a perfect product that

had developed a perfect product that

had developed a perfect product that probably 30% of mankind would benefit

probably 30% of mankind would benefit

probably 30% of mankind would benefit from during their cruise vacations but

from during their cruise vacations but

from during their cruise vacations but the cruise liners they didn’t dare to

the cruise liners they didn’t dare to

the cruise liners they didn’t dare to talk about it

talk about it

talk about it therefore we failed in that market but

therefore we failed in that market but

therefore we failed in that market but these guys these guys know about

these guys these guys know about

these guys these guys know about seasickness they have family and friends

seasickness they have family and friends

seasickness they have family and friends on board and some of them of course

on board and some of them of course

on board and some of them of course suffers from seasickness and they talk

suffers from seasickness and they talk

suffers from seasickness and they talk about it and then know about it and they

about it and then know about it and they

about it and then know about it and they would like to do something about it and

would like to do something about it and

would like to do something about it and they love gadgets and expensive that is

they love gadgets and expensive that is

they love gadgets and expensive that is often positive

so suddenly we had narrowed our mission

so suddenly we had narrowed our mission to cure a small fraction of mankind the

to cure a small fraction of mankind the

to cure a small fraction of mankind the one that is suffering from seasickness

one that is suffering from seasickness

one that is suffering from seasickness in luxury yachts not many but what we

in luxury yachts not many but what we

in luxury yachts not many but what we succeeded because we had finally found a

succeeded because we had finally found a

succeeded because we had finally found a market that both could use want to use

market that both could use want to use

market that both could use want to use and could pay so now we are looking into

and could pay so now we are looking into

and could pay so now we are looking into new applications in new markets all

new applications in new markets all

new applications in new markets all based on our stabilizing technology and

based on our stabilizing technology and

based on our stabilizing technology and mind you financed by our commercial

mind you financed by our commercial

mind you financed by our commercial success in this luxury yacht market so

success in this luxury yacht market so

success in this luxury yacht market so now we are also on commercial vessels

now we are also on commercial vessels

now we are also on commercial vessels and offshore platforms for instance we

and offshore platforms for instance we

and offshore platforms for instance we are designing stabilized platforms for

are designing stabilized platforms for

are designing stabilized platforms for working space or simply stabilized

working space or simply stabilized

working space or simply stabilized desktop improving the comfort and

desktop improving the comfort and

desktop improving the comfort and working areas on board and thereby

working areas on board and thereby

working areas on board and thereby improving also the quality of the work

improving also the quality of the work

improving also the quality of the work done so this really means something and

done so this really means something and

done so this really means something and finally we have gone on shore on the

finally we have gone on shore on the

finally we have gone on shore on the road we have achieved a really big

road we have achieved a really big

road we have achieved a really big project really big achievement and that

project really big achievement and that

project really big achievement and that is the ultimate spinoff from our pool

is the ultimate spinoff from our pool

is the ultimate spinoff from our pool table product we develop stabilized

table product we develop stabilized

table product we develop stabilized stretcher in an ambulance taking care of

stretcher in an ambulance taking care of

stretcher in an ambulance taking care of both the patient and the nursing

both the patient and the nursing

both the patient and the nursing personnel

during transport in this way we avoid

during transport in this way we avoid the patient to get carsick and throwing

the patient to get carsick and throwing

the patient to get carsick and throwing up because they’re not thrown from side

up because they’re not thrown from side

up because they’re not thrown from side to side during curves and when you are

to side during curves and when you are

to side during curves and when you are under transport in an ambulance as a

under transport in an ambulance as a

under transport in an ambulance as a patient that is normally because you

patient that is normally because you

patient that is normally because you don’t feel that well I mean you are

don’t feel that well I mean you are

don’t feel that well I mean you are either at critical health or seriously

either at critical health or seriously

either at critical health or seriously wounded or perhaps some part of your

wounded or perhaps some part of your

wounded or perhaps some part of your body should not be moved at all or you

body should not be moved at all or you

body should not be moved at all or you should be stable and then you really not

should be stable and then you really not

should be stable and then you really not need to get this extra burden from

need to get this extra burden from

need to get this extra burden from stress and pain car sickness and

stress and pain car sickness and

stress and pain car sickness and throwing up our investigations has so

throwing up our investigations has so

throwing up our investigations has so far indicate that they indicate that

far indicate that they indicate that

far indicate that they indicate that using a stabilized stretcher in an

using a stabilized stretcher in an

using a stabilized stretcher in an ambulance during transport in addition

ambulance during transport in addition

ambulance during transport in addition to increase the comfort for the patient

to increase the comfort for the patient

to increase the comfort for the patient during the ride it also improved the

during the ride it also improved the

during the ride it also improved the quality of the medical treatment and

quality of the medical treatment and

quality of the medical treatment and sometimes substantially so this way we

sometimes substantially so this way we

sometimes substantially so this way we could save you both money and

could save you both money and

could save you both money and potentially save lives

finally our stabilizing technology is

finally our stabilizing technology is finally and truly helping mankind and it

finally and truly helping mankind and it

finally and truly helping mankind and it all started with a silly pool table

this favorite project has taken yes many

this favorite project has taken yes many years and when we started we did not

years and when we started we did not

years and when we started we did not dare or care to analyze the market and

dare or care to analyze the market and

dare or care to analyze the market and or find out if there was a need for our

or find out if there was a need for our

or find out if there was a need for our products and if we had followed the book

products and if we had followed the book

products and if we had followed the book on business and did done all the

on business and did done all the

on business and did done all the analysis and asked all the right people

analysis and asked all the right people

analysis and asked all the right people and followed their advice we would never

and followed their advice we would never

and followed their advice we would never had started this project and then we

had started this project and then we

had started this project and then we would not have had stabilized platforms

would not have had stabilized platforms

would not have had stabilized platforms for working environment of short or

for working environment of short or

for working environment of short or medical transport the valuable the

medical transport the valuable the

medical transport the valuable the valuable spin-offs would never had

valuable spin-offs would never had

valuable spin-offs would never had happened my point is maybe playing pool

happened my point is maybe playing pool

happened my point is maybe playing pool in the middle of the ocean is not more

in the middle of the ocean is not more

in the middle of the ocean is not more valuable for mankind than that pocket

valuable for mankind than that pocket

valuable for mankind than that pocket full of gravel from the moon but it is

full of gravel from the moon but it is

full of gravel from the moon but it is the more or less planned spin-offs that

the more or less planned spin-offs that

the more or less planned spin-offs that came after that provided the value we

came after that provided the value we

came after that provided the value we both support the projects out there even

both support the projects out there even

both support the projects out there even if you know do not know right away where

if you know do not know right away where

if you know do not know right away where it’s going to end because you never know

it’s going to end because you never know

it’s going to end because you never know when a valuable spin-off will change

when a valuable spin-off will change

when a valuable spin-off will change mankind next time thank you

mankind next time thank you

mankind next time thank you [Applause]

”

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