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How can Business and Schools enhance Career Guidance together? | Chris Panting | TEDxSquareMile


thank you so much for having me it’s a

thank you so much for having me it’s a pleasure to be here when I was asked to

pleasure to be here when I was asked to

pleasure to be here when I was asked to give this speech I spoke to Alan about

give this speech I spoke to Alan about

give this speech I spoke to Alan about the issue of business and careers and

the issue of business and careers and

the issue of business and careers and that’s what I’m going to talk about and

that’s what I’m going to talk about and

that’s what I’m going to talk about and it’s about this question I could

it’s about this question I could

it’s about this question I could business schools to enhance Career

business schools to enhance Career

business schools to enhance Career Guidance now when we go back to our time

Guidance now when we go back to our time

Guidance now when we go back to our time at school

at school

at school many of us will have had the experience

many of us will have had the experience

many of us will have had the experience of the careers advisor open school in

of the careers advisor open school in

of the careers advisor open school in the nineties and whose advisers

the nineties and whose advisers

the nineties and whose advisers certainly followed us had fallen a

certainly followed us had fallen a

certainly followed us had fallen a certain path that path would normally be

certain path that path would normally be

certain path that path would normally be 10 minutes interview where you would

10 minutes interview where you would

10 minutes interview where you would arrive for the interview you’d hope your

arrive for the interview you’d hope your

arrive for the interview you’d hope your concerns about careers would be sorted

concerns about careers would be sorted

concerns about careers would be sorted in that 10 minute chat you wouldn’t have

in that 10 minute chat you wouldn’t have

in that 10 minute chat you wouldn’t have thought much about it beforehand you’d

thought much about it beforehand you’d

thought much about it beforehand you’d go in and meet someone that if you’ve

go in and meet someone that if you’ve

go in and meet someone that if you’ve been honest didn’t look like they either

been honest didn’t look like they either

been honest didn’t look like they either had had a great career themselves or

had had a great career themselves or

had had a great career themselves or possibly knew much about any other

possibly knew much about any other

possibly knew much about any other career other than they might with 10

career other than they might with 10

career other than they might with 10 minutes worth of suggestions they didn’t

minutes worth of suggestions they didn’t

minutes worth of suggestions they didn’t know me and then that was it that was

know me and then that was it that was

know me and then that was it that was the box ticked off suggestions I had in

the box ticked off suggestions I had in

the box ticked off suggestions I had in my three careers interviews ranged for

my three careers interviews ranged for

my three careers interviews ranged for piano chena it was niche in shropshire

piano chena it was niche in shropshire

piano chena it was niche in shropshire and be niche if I would have thought

and be niche if I would have thought

and be niche if I would have thought everywhere as armed services that was

everywhere as armed services that was

everywhere as armed services that was not going to be good for me and at my

not going to be good for me and at my

not going to be good for me and at my last one when I was actually for a very

last one when I was actually for a very

last one when I was actually for a very brief period between jobs I was signing

brief period between jobs I was signing

brief period between jobs I was signing on I was suggested secure call none of

on I was suggested secure call none of

on I was suggested secure call none of which really animated me about my career

which really animated me about my career

which really animated me about my career choice for the future now this concept

choice for the future now this concept

choice for the future now this concept of careers advice actually tragically

of careers advice actually tragically

of careers advice actually tragically has stayed in much of schools and there

has stayed in much of schools and there

has stayed in much of schools and there are fatal flaws in the way that we

are fatal flaws in the way that we

are fatal flaws in the way that we approach it interviews it’s determined

approach it interviews it’s determined

approach it interviews it’s determined to fit in with the career to interview

to fit in with the career to interview

to fit in with the career to interview up and the students and the student is

up and the students and the student is

up and the students and the student is not asked much in preparation before

not asked much in preparation before

not asked much in preparation before what they do and this is one of possibly

what they do and this is one of possibly

what they do and this is one of possibly the three biggest voices that a student

the three biggest voices that a student

the three biggest voices that a student and individual make in their life

and individual make in their life

and individual make in their life and we don’t give them a chance to think

and we don’t give them a chance to think

and we don’t give them a chance to think about what is important to them the

about what is important to them the

about what is important to them the we advise is generally suited to fit the

we advise is generally suited to fit the

we advise is generally suited to fit the process of the interviewer rather than

process of the interviewer rather than

process of the interviewer rather than the school now what we was I was asked

the school now what we was I was asked

the school now what we was I was asked to do at my school was to look at how we

to do at my school was to look at how we

to do at my school was to look at how we could modify and actually cut the costs

could modify and actually cut the costs

could modify and actually cut the costs of our main event which the Careers Fair

of our main event which the Careers Fair

of our main event which the Careers Fair had been privately organized cost about

had been privately organized cost about

had been privately organized cost about six seven thousand pounds a year it

six seven thousand pounds a year it

six seven thousand pounds a year it wouldn’t cost the vast amounts but it

wouldn’t cost the vast amounts but it

wouldn’t cost the vast amounts but it had been organized privately for years

had been organized privately for years

had been organized privately for years and they’ve managed to get thirty

and they’ve managed to get thirty

and they’ve managed to get thirty exhibitors into the school and these

exhibitors into the school and these

exhibitors into the school and these exhibitors have come every other year

exhibitors have come every other year

exhibitors have come every other year and because of the looming threat of

and because of the looming threat of

and because of the looming threat of austerity my hat said you’ve got to cut

austerity my hat said you’ve got to cut

austerity my hat said you’ve got to cut the costs and go for a cheaper option

the costs and go for a cheaper option

the costs and go for a cheaper option and that option we despised was to

and that option we despised was to

and that option we despised was to create a linking with parents and to

create a linking with parents and to

create a linking with parents and to link it with the community and try and

link it with the community and try and

link it with the community and try and do something for a bit bit less what

do something for a bit bit less what

do something for a bit bit less what we’ve actually developed is a career

we’ve actually developed is a career

we’ve actually developed is a career spell it’s gone way beyond our

spell it’s gone way beyond our

spell it’s gone way beyond our expectations

expectations

expectations so we’ve involved over 200 exhibitors

so we’ve involved over 200 exhibitors

so we’ve involved over 200 exhibitors 200 exhibitors have come to our school a

200 exhibitors have come to our school a

200 exhibitors have come to our school a school of 1500 at Dorking a normal

school of 1500 at Dorking a normal

school of 1500 at Dorking a normal comprehensive and they come from a vast

comprehensive and they come from a vast

comprehensive and they come from a vast range so we’ve got Oxford University

range so we’ve got Oxford University

range so we’ve got Oxford University then we’ve got Cambridge University

then we’ve got Cambridge University

then we’ve got Cambridge University we’ve even got Maastricht University who

we’ve even got Maastricht University who

we’ve even got Maastricht University who are still coming postback states we’ve

are still coming postback states we’ve

are still coming postback states we’ve got KPMG we’ve got multinationals so

got KPMG we’ve got multinationals so

got KPMG we’ve got multinationals so including Lloyd including Pfizer

including Lloyd including Pfizer

including Lloyd including Pfizer including Canon and the list goes on and

including Canon and the list goes on and

including Canon and the list goes on and we’ve got a really booming Technology

we’ve got a really booming Technology

we’ve got a really booming Technology Park in Guildford

Park in Guildford

Park in Guildford so so each satellite technology and one

so so each satellite technology and one

so so each satellite technology and one of the really great companies that

of the really great companies that

of the really great companies that support us but we’ve also got randomly a

support us but we’ve also got randomly a

support us but we’ve also got randomly a horse masseuse and she comes every year

horse masseuse and she comes every year

horse masseuse and she comes every year and I dare say that none of the students

and I dare say that none of the students

and I dare say that none of the students are going to become horse masseuses

are going to become horse masseuses

are going to become horse masseuses maybe one or two but the beauty of

maybe one or two but the beauty of

maybe one or two but the beauty of having that is that a student will say

having that is that a student will say

having that is that a student will say if I didn’t know that you could be a

if I didn’t know that you could be a

if I didn’t know that you could be a horse masseuse what are the other

horse masseuse what are the other

horse masseuse what are the other companies and jobs and careers that I’d

companies and jobs and careers that I’d

companies and jobs and careers that I’d never know existed now this was one of

never know existed now this was one of

never know existed now this was one of those great moments this was just one of

those great moments this was just one of

those great moments this was just one of the rooms of our school

the rooms of our school

the rooms of our school comprehensive school and this was one of

comprehensive school and this was one of

comprehensive school and this was one of the rooms of our career suppose we’ve

the rooms of our career suppose we’ve

the rooms of our career suppose we’ve got two other rooms that replicate that

got two other rooms that replicate that

got two other rooms that replicate that and all of those companies have come

and all of those companies have come

and all of those companies have come along to speak to our students and they

along to speak to our students and they

along to speak to our students and they came with the proviso one key mantra you

came with the proviso one key mantra you

came with the proviso one key mantra you must love your job so you must love your

must love your job so you must love your

must love your job so you must love your job and sell that job off and if you

job and sell that job off and if you

job and sell that job off and if you look in there there’s a whole range of

look in there there’s a whole range of

look in there there’s a whole range of different people that have come to self

different people that have come to self

different people that have come to self our students that there is a job for

our students that there is a job for

our students that there is a job for them that they could love that they

them that they could love that they

them that they could love that they could believe in and that they could be

could believe in and that they could be

could believe in and that they could be good at and for every student we

good at and for every student we

good at and for every student we guarantee that there will be something

guarantee that there will be something

guarantee that there will be something there for them now this experience has

there for them now this experience has

there for them now this experience has led to us to have a number of real

led to us to have a number of real

led to us to have a number of real impacts a number of learning curves the

impacts a number of learning curves the

impacts a number of learning curves the first one is that the best careers

first one is that the best careers

first one is that the best careers advice is unplanned back at my choice of

advice is unplanned back at my choice of

advice is unplanned back at my choice of career I’m really lucky I love doing my

career I’m really lucky I love doing my

career I’m really lucky I love doing my job it’s a fantastic job it has its

job it’s a fantastic job it has its

job it’s a fantastic job it has its moments I stumbled into it there are a

moments I stumbled into it there are a

moments I stumbled into it there are a number of jobs I still do not know about

number of jobs I still do not know about

number of jobs I still do not know about and because I didn’t know they existed I

and because I didn’t know they existed I

and because I didn’t know they existed I didn’t look for them now we found that

didn’t look for them now we found that

didn’t look for them now we found that the best various advices are planned so

the best various advices are planned so

the best various advices are planned so students will come to our careers fair

students will come to our careers fair

students will come to our careers fair and there we’ll go and meet people that

and there we’ll go and meet people that

and there we’ll go and meet people that they would never even consider going to

they would never even consider going to

they would never even consider going to see including the horse masseuse uh and

see including the horse masseuse uh and

see including the horse masseuse uh and we’ve done that and we’ve noticed the

we’ve done that and we’ve noticed the

we’ve done that and we’ve noticed the impact particularly the impact of those

impact particularly the impact of those

impact particularly the impact of those students who felt that they had a

students who felt that they had a

students who felt that they had a predetermined career choice

predetermined career choice

predetermined career choice we’ve had a speed-dating event

we’ve had a speed-dating event

we’ve had a speed-dating event speed-dating for correct it’s fantastic

speed-dating for correct it’s fantastic

speed-dating for correct it’s fantastic twenty five careers in a room and they

twenty five careers in a room and they

twenty five careers in a room and they go from career to career everything well

go from career to career everything well

go from career to career everything well every student asked how much do you earn

every student asked how much do you earn

every student asked how much do you earn but once they got that they’ve actually

but once they got that they’ve actually

but once they got that they’ve actually met and been introduced to careers that

met and been introduced to careers that

met and been introduced to careers that they would never dream of our last event

they would never dream of our last event

they would never dream of our last event had someone that designed costumes for

had someone that designed costumes for

had someone that designed costumes for pizza but we had an officer with a

pizza but we had an officer with a

pizza but we had an officer with a graphic designer who had actually many

graphic designer who had actually many

graphic designer who had actually many many more all of which were combined by

many more all of which were combined by

many more all of which were combined by the fact they were all like students of

the fact they were all like students of

the fact they were all like students of our school but we also find the impact

our school but we also find the impact

our school but we also find the impact has been a real

has been a real

has been a real impacts on soft skills and presentation

impacts on soft skills and presentation

impacts on soft skills and presentation skills it was fantastic to see Clements

skills it was fantastic to see Clements

skills it was fantastic to see Clements speak before and it was wonderful to see

speak before and it was wonderful to see

speak before and it was wonderful to see how confident as a six former he was to

how confident as a six former he was to

how confident as a six former he was to this audience and what students as good

this audience and what students as good

this audience and what students as good at to that but we didn’t find it

at to that but we didn’t find it

at to that but we didn’t find it difficult in a state section with all of

difficult in a state section with all of

difficult in a state section with all of the accountabilities and targets to fit

the accountabilities and targets to fit

the accountabilities and targets to fit that in and what we’ve committed to with

that in and what we’ve committed to with

that in and what we’ve committed to with our business thinks his every student

our business thinks his every student

our business thinks his every student will have a mock interview and every

will have a mock interview and every

will have a mock interview and every student will be able to present and

student will be able to present and

student will be able to present and pitch an idea and what’s being

pitch an idea and what’s being

pitch an idea and what’s being particularly good is having link with

particularly good is having link with

particularly good is having link with young enterprise now Jenny is a flipped

young enterprise now Jenny is a flipped

young enterprise now Jenny is a flipped by student but she says this she’s been

by student but she says this she’s been

by student but she says this she’s been involved with your enterprises those who

involved with your enterprises those who

involved with your enterprises those who don’t know young enterprises arts

don’t know young enterprises arts

don’t know young enterprises arts enterprise for one year students trade

enterprise for one year students trade

enterprise for one year students trade as an actual company they get a loan and

as an actual company they get a loan and

as an actual company they get a loan and they set up a company and they produce a

they set up a company and they produce a

they set up a company and they produce a product and Jenny and her a group I made

product and Jenny and her a group I made

product and Jenny and her a group I made already two thousand pounds in September

already two thousand pounds in September

already two thousand pounds in September they’ve made it on second hand cups that

they’ve made it on second hand cups that

they’ve made it on second hand cups that they’ve turned into candles if I buy one

they’ve turned into candles if I buy one

they’ve turned into candles if I buy one for Mother’s Day next week it’s probably

for Mother’s Day next week it’s probably

for Mother’s Day next week it’s probably not going to go down overly well but

not going to go down overly well but

not going to go down overly well but it’s got a market and that market

it’s got a market and that market

it’s got a market and that market they’re selling like hotcakes and Jenny

they’re selling like hotcakes and Jenny

they’re selling like hotcakes and Jenny I think the great quote is from Jenny

I think the great quote is from Jenny

I think the great quote is from Jenny because she’ll probably get she’ll go

because she’ll probably get she’ll go

because she’ll probably get she’ll go into a muscle groups at universities

into a muscle groups at universities

into a muscle groups at universities I’m keeping my options more open and

I’m keeping my options more open and

I’m keeping my options more open and before I would have never thought of

before I would have never thought of

before I would have never thought of getting a job in social media

getting a job in social media

getting a job in social media one of the most hard aspects of young

one of the most hard aspects of young

one of the most hard aspects of young enterprises being that the impact is

enterprises being that the impact is

enterprises being that the impact is having dyslexic students dyslexic

having dyslexic students dyslexic

having dyslexic students dyslexic students each year it seems to take part

students each year it seems to take part

students each year it seems to take part I’m last year one student was able to to

I’m last year one student was able to to

I’m last year one student was able to to 300 students I feeling for people in the

300 students I feeling for people in the

300 students I feeling for people in the audience to pitch her idea of a boutique

audience to pitch her idea of a boutique

audience to pitch her idea of a boutique team she’s now gone on to be a graphic

team she’s now gone on to be a graphic

team she’s now gone on to be a graphic that’s working graphic design and her

that’s working graphic design and her

that’s working graphic design and her ambition is to form a company she’s

ambition is to form a company she’s

ambition is to form a company she’s never done anything like that before

never done anything like that before

never done anything like that before this we wants to a fact that businesses

this we wants to a fact that businesses

this we wants to a fact that businesses benefit um they’re linked to the school

pmw were marketing their new i3 and they

pmw were marketing their new i3 and they said they wanted to adopt new marketing

said they wanted to adopt new marketing

said they wanted to adopt new marketing approach and to get to the parents they

approach and to get to the parents they

approach and to get to the parents they introduced a simulation game and they

introduced a simulation game and they

introduced a simulation game and they asked our students to market it they

asked our students to market it they

asked our students to market it they knew they were going to get the good PR

knew they were going to get the good PR

knew they were going to get the good PR in our local

in our local

in our local they could get good PR the paper but the

they could get good PR the paper but the

they could get good PR the paper but the game was fantastic and it meant that the

game was fantastic and it meant that the

game was fantastic and it meant that the students have the credibility of BMW

students have the credibility of BMW

students have the credibility of BMW attached to it rather than just some

attached to it rather than just some

attached to it rather than just some teacher initiative and BMW were great

teacher initiative and BMW were great

teacher initiative and BMW were great they brought their chief diver executive

they brought their chief diver executive

they brought their chief diver executive of Irvine’s the company that helped us

of Irvine’s the company that helped us

of Irvine’s the company that helped us but they also went down to the

but they also went down to the

but they also went down to the apprenticeship and that really inspired

apprenticeship and that really inspired

apprenticeship and that really inspired our students to be involved with this

our students to be involved with this

our students to be involved with this strongly urged if any with business here

strongly urged if any with business here

strongly urged if any with business here is that business simulations really do

is that business simulations really do

is that business simulations really do work but actually it can benefit

work but actually it can benefit

work but actually it can benefit business because the ideas that come out

business because the ideas that come out

business because the ideas that come out from it are fantastic and BMW used a

from it are fantastic and BMW used a

from it are fantastic and BMW used a number now there are many other simple

number now there are many other simple

number now there are many other simple things that could be done to really help

things that could be done to really help

things that could be done to really help students particularly in state skills to

students particularly in state skills to

students particularly in state skills to find a career that matches their needs

find a career that matches their needs

find a career that matches their needs first thing is we benefit from inspiring

first thing is we benefit from inspiring

first thing is we benefit from inspiring stories we often have to pay for people

stories we often have to pay for people

stories we often have to pay for people to come in there are some fantastic

to come in there are some fantastic

to come in there are some fantastic agencies that have developed founders

agencies that have developed founders

agencies that have developed founders for school too one particular one but

for school too one particular one but

for school too one particular one but often it’s quite difficult to match the

often it’s quite difficult to match the

often it’s quite difficult to match the speaker to the needs of the school and

speaker to the needs of the school and

speaker to the needs of the school and when a student listens to someone

when a student listens to someone

when a student listens to someone inspiring it can change and transform

inspiring it can change and transform

inspiring it can change and transform lives and this is one such group that

lives and this is one such group that

lives and this is one such group that have been able to do this particularly

have been able to do this particularly

have been able to do this particularly if that’s storming veteran eights with

if that’s storming veteran eights with

if that’s storming veteran eights with our students so if it’s the next

our students so if it’s the next

our students so if it’s the next students if it’s someone who’s had

students if it’s someone who’s had

students if it’s someone who’s had dyslexia someone who’s had autism

dyslexia someone who’s had autism

dyslexia someone who’s had autism someone that’s come from a poor

someone that’s come from a poor

someone that’s come from a poor background it really really does

background it really really does

background it really really does resonate with our students that it is

resonate with our students that it is

resonate with our students that it is possible to be able to have a successful

possible to be able to have a successful

possible to be able to have a successful career in business the second thing I’d

career in business the second thing I’d

career in business the second thing I’d really be interested is about the idea

really be interested is about the idea

really be interested is about the idea of flexible recruitment we’ve got

of flexible recruitment we’ve got

of flexible recruitment we’ve got students that I know would be amazing in

students that I know would be amazing in

students that I know would be amazing in business but they can’t get into

business but they can’t get into

business but they can’t get into business because they don’t match the

business because they don’t match the

business because they don’t match the quite rigid needs of those companies

quite rigid needs of those companies

quite rigid needs of those companies last week we just finished their work

last week we just finished their work

last week we just finished their work experience boy called Karen are

experience boy called Karen are

experience boy called Karen are absolutely delightful young man who’s

absolutely delightful young man who’s

absolutely delightful young man who’s dyslexic but it’s a struggle to access

dyslexic but it’s a struggle to access

dyslexic but it’s a struggle to access certain parts of the curriculum he went

certain parts of the curriculum he went

certain parts of the curriculum he went and worked in a recruitment company in

and worked in a recruitment company in

and worked in a recruitment company in London a week they’ve offered him an

London a week they’ve offered him an

London a week they’ve offered him an apprenticeship I can guarantee he would

apprenticeship I can guarantee he would

apprenticeship I can guarantee he would not have had that apprenticeship without

not have had that apprenticeship without

not have had that apprenticeship without it I’ve got a boy who does I think

it I’ve got a boy who does I think

it I’ve got a boy who does I think police have said no way

police have said no way

police have said no way I please dope but police have said he’s

I please dope but police have said he’s

I please dope but police have said he’s one of the best programmers that they

one of the best programmers that they

one of the best programmers that they have met at that age now I keep saying

have met at that age now I keep saying

have met at that age now I keep saying to him go and find someone to do it I’d

to him go and find someone to do it I’d

to him go and find someone to do it I’d love to pick up the phone to an IT

love to pick up the phone to an IT

love to pick up the phone to an IT company so I’ve got some of these

company so I’ve got some of these

company so I’ve got some of these amazing but if you look to this report

amazing but if you look to this report

amazing but if you look to this report it’s shocking what why don’t companies

it’s shocking what why don’t companies

it’s shocking what why don’t companies invest in potential if they knew the

invest in potential if they knew the

invest in potential if they knew the schools maybe they would do and that’s

schools maybe they would do and that’s

schools maybe they would do and that’s my big urge to companies

my big urge to companies

my big urge to companies have a look at who you are recruiting

have a look at who you are recruiting

have a look at who you are recruiting can you take a risk do you make loot for

can you take a risk do you make loot for

can you take a risk do you make loot for your own reasons that it’s easier for

your own reasons that it’s easier for

your own reasons that it’s easier for you to have tests and then have quite a

you to have tests and then have quite a

you to have tests and then have quite a rigid criteria or do you look outside

rigid criteria or do you look outside

rigid criteria or do you look outside the box and think who could you bring in

the box and think who could you bring in

the box and think who could you bring in the third thing and this is a real

the third thing and this is a real

the third thing and this is a real passion of mine is high quality

passion of mine is high quality

passion of mine is high quality inclusive work experience we all can

inclusive work experience we all can

inclusive work experience we all can probably think back to our work

probably think back to our work

probably think back to our work experience moments with shock and worry

experience moments with shock and worry

experience moments with shock and worry I certainly did I always share this with

I certainly did I always share this with

I certainly did I always share this with students that no one spoke to me for six

students that no one spoke to me for six

students that no one spoke to me for six hours and didn’t offer me any birthday

hours and didn’t offer me any birthday

hours and didn’t offer me any birthday cake and it’s Harnish my career in

cake and it’s Harnish my career in

cake and it’s Harnish my career in surveying I never went any further

surveying I never went any further

surveying I never went any further however work experience is really

however work experience is really

however work experience is really nerve-racking for many of our students

nerve-racking for many of our students

nerve-racking for many of our students when they get there they’re fantastic

when they get there they’re fantastic

when they get there they’re fantastic they’re billions but it’s really

they’re billions but it’s really

they’re billions but it’s really difficult how many of you are in

difficult how many of you are in

difficult how many of you are in companies where parents have arranged

companies where parents have arranged

companies where parents have arranged work experience with our children or

work experience with our children or

work experience with our children or their children’s friends go away and

their children’s friends go away and

their children’s friends go away and this helped the company to do something

this helped the company to do something

this helped the company to do something simple only do work experience if it’s

simple only do work experience if it’s

simple only do work experience if it’s applied for by the students then might

applied for by the students then might

applied for by the students then might we there will be networks but at least

we there will be networks but at least

we there will be networks but at least get the student to apply for it I found

get the student to apply for it I found

get the student to apply for it I found that fantastic to get that so if our

that fantastic to get that so if our

that fantastic to get that so if our students apply it really adds to the

students apply it really adds to the

students apply it really adds to the experience but if you’ve got a student

experience but if you’ve got a student

experience but if you’ve got a student on work experience remember you were

on work experience remember you were

on work experience remember you were there high quality worth experience is

there high quality worth experience is

there high quality worth experience is transformative to the student and to the

transformative to the student and to the

transformative to the student and to the student but it also might be

student but it also might be

student but it also might be transformative to the business you might

transformative to the business you might

transformative to the business you might spot someone with the potential that

spot someone with the potential that

spot someone with the potential that would not come out on an application

would not come out on an application

would not come out on an application form and then think about the

form and then think about the

form and then think about the advertising how do you connect with

advertising how do you connect with

advertising how do you connect with communities that may not necessarily

communities that may not necessarily

communities that may not necessarily automatically look at the adverts this

automatically look at the adverts this

automatically look at the adverts this is an indication of a Steve Jobs habit

is an indication of a Steve Jobs habit

is an indication of a Steve Jobs habit that Pacific

that Pacific

that Pacific I think you’ve all times more likely to

I think you’ve all times more likely to

I think you’ve all times more likely to be a millionaire if you dyslexic there’s

be a millionaire if you dyslexic there’s

be a millionaire if you dyslexic there’s some fascinating thing about that but

some fascinating thing about that but

some fascinating thing about that but and this agency said they were only

and this agency said they were only

and this agency said they were only deploying dyslexic

deploying dyslexic

deploying dyslexic I’ve had some great stuff last week last

I’ve had some great stuff last week last

I’ve had some great stuff last week last year about autistic children and how

year about autistic children and how

year about autistic children and how certain companies believed that they

certain companies believed that they

certain companies believed that they were going to recruit autistic child

were going to recruit autistic child

were going to recruit autistic child because they offered a different skill

because they offered a different skill

because they offered a different skill set if I was in business I’ve been

set if I was in business I’ve been

set if I was in business I’ve been looking at my long-term unemployed

looking at my long-term unemployed

looking at my long-term unemployed because if you’re employed sitting three

because if you’re employed sitting three

because if you’re employed sitting three of those from really good potential

of those from really good potential

of those from really good potential backgrounds a guarantee that you’ll get

backgrounds a guarantee that you’ll get

backgrounds a guarantee that you’ll get loyalty and skills that go beyond normal

loyalty and skills that go beyond normal

loyalty and skills that go beyond normal millennial check our graduate generation

millennial check our graduate generation

millennial check our graduate generation you’ll get something different and I

you’ll get something different and I

you’ll get something different and I would suspect you might get something

would suspect you might get something

would suspect you might get something better but often the advertising jobs

better but often the advertising jobs

better but often the advertising jobs are not seen how many jobs and not seen

are not seen how many jobs and not seen

are not seen how many jobs and not seen how many people have missed their

how many people have missed their

how many people have missed their perfect job and more importantly how

perfect job and more importantly how

perfect job and more importantly how many missed businesses have missed their

many missed businesses have missed their

many missed businesses have missed their perfect person I cannot explain to you

perfect person I cannot explain to you

perfect person I cannot explain to you if you go away and fight try and fathom

if you go away and fight try and fathom

if you go away and fight try and fathom the apprenticeship program how you apply

the apprenticeship program how you apply

the apprenticeship program how you apply for Prentiss ship is so complicated you

for Prentiss ship is so complicated you

for Prentiss ship is so complicated you guys for friends of ship it would be

guys for friends of ship it would be

guys for friends of ship it would be amazing if we did because and people

amazing if we did because and people

amazing if we did because and people don’t know deadlines they don’t know how

don’t know deadlines they don’t know how

don’t know deadlines they don’t know how to do it that’s one example of many many

to do it that’s one example of many many

to do it that’s one example of many many things advertising jobs for all

things advertising jobs for all

things advertising jobs for all communities would really help and

communities would really help and

communities would really help and strengthen inclusive recruitment when I

strengthen inclusive recruitment when I

strengthen inclusive recruitment when I look back at our vision our vision is

look back at our vision our vision is

look back at our vision our vision is quite general this is a quote from

quite general this is a quote from

quite general this is a quote from Howard Gardner academic for America he

Howard Gardner academic for America he

Howard Gardner academic for America he believes that if we want to live a

believes that if we want to live a

believes that if we want to live a fulfilled life we should be experts in

fulfilled life we should be experts in

fulfilled life we should be experts in our career we should be enthusiastic

our career we should be enthusiastic

our career we should be enthusiastic about our career and we should believe

about our career and we should believe

about our career and we should believe in the ethos now we’re not back to my

in the ethos now we’re not back to my

in the ethos now we’re not back to my experiences with the curious interviewer

experiences with the curious interviewer

experiences with the curious interviewer not at one stage did they ever ask me

not at one stage did they ever ask me

not at one stage did they ever ask me what I believed I did once say I wanted

what I believed I did once say I wanted

what I believed I did once say I wanted to be a teacher because I believed in

to be a teacher because I believed in

to be a teacher because I believed in education was important they told me

education was important they told me

education was important they told me don’t know we’ll ask me what I thought I

don’t know we’ll ask me what I thought I

don’t know we’ll ask me what I thought I liked and they looked at my CV and

liked and they looked at my CV and

liked and they looked at my CV and believed because I did

believed because I did

believed because I did so I’d be good at accountancy if we

so I’d be good at accountancy if we

so I’d be good at accountancy if we could get this right and it links back

could get this right and it links back

could get this right and it links back to what Dave said in the first speech it

to what Dave said in the first speech it

to what Dave said in the first speech it would be transformative it would be

would be transformative it would be

would be transformative it would be transformative to the individual but it

transformative to the individual but it

transformative to the individual but it would also be transformative for

would also be transformative for

would also be transformative for business it would mean we have the right

business it would mean we have the right

business it would mean we have the right people in the right positions and that

people in the right positions and that

people in the right positions and that could transform lives and it’s a school

could transform lives and it’s a school

could transform lives and it’s a school leader that is the thing that inspires

leader that is the thing that inspires

leader that is the thing that inspires me day in day out it’s not the exam

me day in day out it’s not the exam

me day in day out it’s not the exam results but it’s beyond can we get

results but it’s beyond can we get

results but it’s beyond can we get students into careers that mean that

students into careers that mean that

students into careers that mean that they could live fulfilled lives and if

they could live fulfilled lives and if

they could live fulfilled lives and if we work with businesses more closely

we work with businesses more closely

we work with businesses more closely then those students will be exposed to a

then those students will be exposed to a

then those students will be exposed to a vast a range of careers so that it’s

vast a range of careers so that it’s

vast a range of careers so that it’s about a career will be far more

about a career will be far more

about a career will be far more reflective far more meaningful and meet

reflective far more meaningful and meet

reflective far more meaningful and meet their individual requirements so thank

their individual requirements so thank

their individual requirements so thank you so much listening

”

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