[Music] [Applause]
well I have to thank the organizers very
well I have to thank the organizers very much for putting me on after DOM and
much for putting me on after DOM and
much for putting me on after DOM and also for him revealing when I’m walking
also for him revealing when I’m walking
also for him revealing when I’m walking around the stage which I do tend to do
around the stage which I do tend to do
around the stage which I do tend to do quite a lot the exact reason why I’m
quite a lot the exact reason why I’m
quite a lot the exact reason why I’m doing it I’m just an architect I studied
doing it I’m just an architect I studied
doing it I’m just an architect I studied and graduated and I did what a lot of
and graduated and I did what a lot of
and graduated and I did what a lot of architects do they go and work and
architects do they go and work and
architects do they go and work and design private homes
design private homes
design private homes I found that process very insular I was
I found that process very insular I was
I found that process very insular I was dealing with just with one client when
dealing with just with one client when
dealing with just with one client when you finished the project you handed over
you finished the project you handed over
you finished the project you handed over the keys and you never saw it again
the keys and you never saw it again
the keys and you never saw it again unless you were very lucky and you went
unless you were very lucky and you went
unless you were very lucky and you went back maybe and you did the snagging five
back maybe and you did the snagging five
back maybe and you did the snagging five months later six months later and you
months later six months later and you
months later six months later and you got to see how they destroyed the
got to see how they destroyed the
got to see how they destroyed the building that you’d cared so much about
building that you’d cared so much about
building that you’d cared so much about and the mother problem for me was that
and the mother problem for me was that
and the mother problem for me was that when I then went out and socialized with
when I then went out and socialized with
when I then went out and socialized with my friends who had non architects they
my friends who had non architects they
my friends who had non architects they really weren’t that interested in what I
really weren’t that interested in what I
really weren’t that interested in what I was doing so I went to Australia and I
was doing so I went to Australia and I
was doing so I went to Australia and I was very fortunate to start working on
was very fortunate to start working on
was very fortunate to start working on sports project and I started small cut
sports project and I started small cut
sports project and I started small cut my teeth on the Olympic Stadium for
my teeth on the Olympic Stadium for
my teeth on the Olympic Stadium for their Sydney Games 115 thousand seats
their Sydney Games 115 thousand seats
their Sydney Games 115 thousand seats global audience of four billion people
global audience of four billion people
global audience of four billion people and then I thought well this is pretty
and then I thought well this is pretty
and then I thought well this is pretty great because everyone I speak to down
great because everyone I speak to down
great because everyone I speak to down the pipe etc has an opinion they’re
the pipe etc has an opinion they’re
the pipe etc has an opinion they’re interested might be they’ve interested
interested might be they’ve interested
interested might be they’ve interested in the event they might be interested in
in the event they might be interested in
in the event they might be interested in the building they might not like the
the building they might not like the
the building they might not like the building they might not like how much
building they might not like how much
building they might not like how much the building’s costing but they’re
the building’s costing but they’re
the building’s costing but they’re interested and I also loved the fact
interested and I also loved the fact
interested and I also loved the fact that these buildings are experienced by
that these buildings are experienced by
that these buildings are experienced by millions of people during their life I’m
millions of people during their life I’m
millions of people during their life I’m not just working for one person anymore
not just working for one person anymore
not just working for one person anymore I’m working for an enormous community of
I’m working for an enormous community of
I’m working for an enormous community of people and that really sparked something
people and that really sparked something
people and that really sparked something inside of me and it’s about to started a
inside of me and it’s about to started a
inside of me and it’s about to started a 20-year journey where I’ve put an arena
20-year journey where I’ve put an arena
20-year journey where I’ve put an arena inside the Millennium Dome and rebranded
inside the Millennium Dome and rebranded
inside the Millennium Dome and rebranded it the o2
it the o2
it the o2 I stuck a moving roof on top of center
I stuck a moving roof on top of center
I stuck a moving roof on top of center court at Wimbledon and most recently I
court at Wimbledon and most recently I
court at Wimbledon and most recently I worked on the transformation of the
worked on the transformation of the
worked on the transformation of the Olympic Stadium in London but the thing
Olympic Stadium in London but the thing
Olympic Stadium in London but the thing that ties all these projects together is
that ties all these projects together is
that ties all these projects together is a sense of community and people and I
a sense of community and people and I
a sense of community and people and I think what I’d like to cover today is
think what I’d like to cover today is
think what I’d like to cover today is talking about the definition of
talking about the definition of
talking about the definition of community the
community the
community the as community can mean so many things and
as community can mean so many things and
as community can mean so many things and I think particularly the way society is
I think particularly the way society is
I think particularly the way society is evolving that community is changing and
evolving that community is changing and
evolving that community is changing and our buildings and our approaches
our buildings and our approaches
our buildings and our approaches designers has to change accordingly this
designers has to change accordingly this
designers has to change accordingly this is somewhat romantic vision of how
is somewhat romantic vision of how
is somewhat romantic vision of how football and sport used to be in
football and sport used to be in
football and sport used to be in communities and you all know the story
communities and you all know the story
communities and you all know the story stadium at the end of the street people
stadium at the end of the street people
stadium at the end of the street people walking to that stadium
walking to that stadium
walking to that stadium living in the terraced houses around it
living in the terraced houses around it
living in the terraced houses around it going to watch I mean the beauty of
going to watch I mean the beauty of
going to watch I mean the beauty of watching a game of football at the same
watching a game of football at the same
watching a game of football at the same time every Saturday and having a ritual
time every Saturday and having a ritual
time every Saturday and having a ritual instead of it being moved around
instead of it being moved around
instead of it being moved around constantly so you have to change all
constantly so you have to change all
constantly so you have to change all your train times this has happened every
your train times this has happened every
your train times this has happened every time it was a part of the community you
time it was a part of the community you
time it was a part of the community you watch players who you grew up with who
watch players who you grew up with who
watch players who you grew up with who grew up at the end of the street and you
grew up at the end of the street and you
grew up at the end of the street and you socialized with them an experience of
socialized with them an experience of
socialized with them an experience of going to these games was so much more
going to these games was so much more
going to these games was so much more than just the venue it was about the
than just the venue it was about the
than just the venue it was about the journey it was about going to the pub’s
journey it was about going to the pub’s
journey it was about going to the pub’s that surrounded the stadium and the
that surrounded the stadium and the
that surrounded the stadium and the stadium’s themselves were quirky and
stadium’s themselves were quirky and
stadium’s themselves were quirky and interesting you know they were fitted
interesting you know they were fitted
interesting you know they were fitted into strange little spaces they they
into strange little spaces they they
into strange little spaces they they grew to to fill little gaps and try and
grew to to fill little gaps and try and
grew to to fill little gaps and try and fit people in and the only way that
fit people in and the only way that
fit people in and the only way that people got into these stadiums or they
people got into these stadiums or they
people got into these stadiums or they no one talked about capacity no one
no one talked about capacity no one
no one talked about capacity no one talked about sight lines you know I mean
talked about sight lines you know I mean
talked about sight lines you know I mean this is somewhat creative ways to view a
this is somewhat creative ways to view a
this is somewhat creative ways to view a match and you know that we would call
match and you know that we would call
match and you know that we would call this multi purposing now the way people
this multi purposing now the way people
this multi purposing now the way people on the pylons but you know the reality
on the pylons but you know the reality
on the pylons but you know the reality is that there was a sense of
is that there was a sense of
is that there was a sense of authenticity the no one really talked
authenticity the no one really talked
authenticity the no one really talked about stadia and community because they
about stadia and community because they
about stadia and community because they were part of the fabric of our lives and
were part of the fabric of our lives and
were part of the fabric of our lives and to a certain degree this this
to a certain degree this this
to a certain degree this this authenticity is something that we’ve
authenticity is something that we’ve
authenticity is something that we’ve been striving to get ever since we went
been striving to get ever since we went
been striving to get ever since we went through a phase when you know stadiums
through a phase when you know stadiums
through a phase when you know stadiums grew because of the need to generate
grew because of the need to generate
grew because of the need to generate more revenue as the cost of sport
more revenue as the cost of sport
more revenue as the cost of sport increased they cram more hospitality
increased they cram more hospitality
increased they cram more hospitality they increased in terms of their comfort
they increased in terms of their comfort
they increased in terms of their comfort and necessary safety but the reality was
and necessary safety but the reality was
and necessary safety but the reality was that these stadiums then grew and they
that these stadiums then grew and they
that these stadiums then grew and they got too big and they got moved out of
got too big and they got moved out of
got too big and they got moved out of their wonderful community urban
their wonderful community urban
their wonderful community urban locations and the net result of this was
locations and the net result of this was
locations and the net result of this was that all of a sudden these stadiums that
that all of a sudden these stadiums that
that all of a sudden these stadiums that were the fabric of our lives became
were the fabric of our lives became
were the fabric of our lives became places that we had to go to we became
places that we had to go to we became
places that we had to go to we became beholden on the car we became basically
beholden on the car we became basically
beholden on the car we became basically our whole experience was shifted we
our whole experience was shifted we
our whole experience was shifted we didn’t go to the pub before anymore
didn’t go to the pub before anymore
didn’t go to the pub before anymore everything was under this one roof and
everything was under this one roof and
everything was under this one roof and this is a picture of Memorial Stadium in
this is a picture of Memorial Stadium in
this is a picture of Memorial Stadium in Baltimore I show it because at the time
Baltimore I show it because at the time
Baltimore I show it because at the time the Orioles and the Colts played there
the Orioles and the Colts played there
the Orioles and the Colts played there and that’s a
and that’s a
and that’s a NFL and a baseball team and the Colts
NFL and a baseball team and the Colts
NFL and a baseball team and the Colts moved out of town and basically the
moved out of town and basically the
moved out of town and basically the baseball team was left with this
baseball team was left with this
baseball team was left with this concrete edifice that they didn’t want
concrete edifice that they didn’t want
concrete edifice that they didn’t want to use so the city were desperate to
to use so the city were desperate to
to use so the city were desperate to keep them so they gave them this site
keep them so they gave them this site
keep them so they gave them this site and Camden Yards in downtown and we
and Camden Yards in downtown and we
and Camden Yards in downtown and we built this stadium in Camden Yards which
built this stadium in Camden Yards which
built this stadium in Camden Yards which became known as the ball park that
became known as the ball park that
became known as the ball park that forever changed baseball now this was 25
forever changed baseball now this was 25
forever changed baseball now this was 25 years ago and we you can see in the
years ago and we you can see in the
years ago and we you can see in the bottom left this big long building which
bottom left this big long building which
bottom left this big long building which is the bno warehouse building and we
is the bno warehouse building and we
is the bno warehouse building and we kept it in its place and we didn’t move
kept it in its place and we didn’t move
kept it in its place and we didn’t move it and there’s a consequence of that the
it and there’s a consequence of that the
it and there’s a consequence of that the outfield is a funny shape you know you
outfield is a funny shape you know you
outfield is a funny shape you know you don’t have to have the same size
don’t have to have the same size
don’t have to have the same size outfield in baseball and this is how the
outfield in baseball and this is how the
outfield in baseball and this is how the old ballparks used to be they used to be
old ballparks used to be they used to be
old ballparks used to be they used to be quirky they used to be identifiable they
quirky they used to be identifiable they
quirky they used to be identifiable they used to have some community affinity and
used to have some community affinity and
used to have some community affinity and Camden Yards changed baseball forever it
Camden Yards changed baseball forever it
Camden Yards changed baseball forever it basically it raised the issue of
basically it raised the issue of
basically it raised the issue of bringing stadiums downtown about
bringing stadiums downtown about
bringing stadiums downtown about creating spaces where people would meet
creating spaces where people would meet
creating spaces where people would meet where they would walk – it reaffirmed
where they would walk – it reaffirmed
where they would walk – it reaffirmed all those old principles which were part
all those old principles which were part
all those old principles which were part of the stadium and community I’m
of the stadium and community I’m
of the stadium and community I’m currently working at Fulham and firm
currently working at Fulham and firm
currently working at Fulham and firm it’s really an issue where we don’t have
it’s really an issue where we don’t have
it’s really an issue where we don’t have to find history this stadium was built
to find history this stadium was built
to find history this stadium was built in 1896 it’s in the same location you
in 1896 it’s in the same location you
in 1896 it’s in the same location you can see the rows of terrace houses that
can see the rows of terrace houses that
can see the rows of terrace houses that led to the stadium and the and the
led to the stadium and the and the
led to the stadium and the and the listed stand that’s on Stevenage Road
listed stand that’s on Stevenage Road
listed stand that’s on Stevenage Road but we’re working on the Riverside stand
but we’re working on the Riverside stand
but we’re working on the Riverside stand and unfortunately the Riverside stand
and unfortunately the Riverside stand
and unfortunately the Riverside stand was rebuilt in 1917 and what was a
was rebuilt in 1917 and what was a
was rebuilt in 1917 and what was a wonderful place to watch football where
wonderful place to watch football where
wonderful place to watch football where they literally said you could turn your
they literally said you could turn your
they literally said you could turn your head and watch the boat race going past
head and watch the boat race going past
head and watch the boat race going past you on the other side all of a sudden
you on the other side all of a sudden
you on the other side all of a sudden this 70 stand just cut off the Riverwalk
this 70 stand just cut off the Riverwalk
this 70 stand just cut off the Riverwalk and this problem is actually quite close
and this problem is actually quite close
and this problem is actually quite close to our office so I kind of run around
to our office so I kind of run around
to our office so I kind of run around the Riverwalk and then I have to run
the Riverwalk and then I have to run
the Riverwalk and then I have to run round the stadium because I can’t go
round the stadium because I can’t go
round the stadium because I can’t go down the Riverwalk anymore so this isn’t
down the Riverwalk anymore so this isn’t
down the Riverwalk anymore so this isn’t just a personally motivated project but
just a personally motivated project but
just a personally motivated project but it has some lock-on benefits and what
it has some lock-on benefits and what
it has some lock-on benefits and what we’ve done is we’ve taken reconsidered
we’ve done is we’ve taken reconsidered
we’ve done is we’ve taken reconsidered the idea of the Riverside Stadium and
the idea of the Riverside Stadium and
the idea of the Riverside Stadium and we’ve completely changed the dynamic
we’ve completely changed the dynamic
we’ve completely changed the dynamic we’ve basically said look this is a
we’ve basically said look this is a
we’ve basically said look this is a piece of community we want to
piece of community we want to
piece of community we want to re-establish we can reinsert a community
re-establish we can reinsert a community
re-establish we can reinsert a community hub here that’s bars restaurants there’s
hub here that’s bars restaurants there’s
hub here that’s bars restaurants there’s pocket living there’s some really
pocket living there’s some really
pocket living there’s some really interesting spaces that will be used all
interesting spaces that will be used all
interesting spaces that will be used all the time and bring that Riverside to
the time and bring that Riverside to
the time and bring that Riverside to light to life and yeah 20 times a year
light to life and yeah 20 times a year
light to life and yeah 20 times a year 25 times a year there’s a football match
25 times a year there’s a football match
25 times a year there’s a football match that take place and when that happens we
that take place and when that happens we
that take place and when that happens we repurpose the facilities but far better
repurpose the facilities but far better
repurpose the facilities but far better to have a bit
to have a bit
to have a bit that’s designed for 365 days a year for
that’s designed for 365 days a year for
that’s designed for 365 days a year for the community that repurposes the
the community that repurposes the
the community that repurposes the riverfront than to have a building
riverfront than to have a building
riverfront than to have a building that’s designed just for the football
that’s designed just for the football
that’s designed just for the football fans and turns its back on its community
fans and turns its back on its community
fans and turns its back on its community this question really came to us when we
this question really came to us when we
this question really came to us when we got asked to do some design work for
got asked to do some design work for
got asked to do some design work for Real Madrid now we’ve moved on a lot
Real Madrid now we’ve moved on a lot
Real Madrid now we’ve moved on a lot societies moved on and now we’re talking
societies moved on and now we’re talking
societies moved on and now we’re talking about a global audience and this is the
about a global audience and this is the
about a global audience and this is the a burn about in 1947 and it had all the
a burn about in 1947 and it had all the
a burn about in 1947 and it had all the features that a lot of successful stadia
features that a lot of successful stadia
features that a lot of successful stadia did then it was obviously very large
did then it was obviously very large
did then it was obviously very large Madrid were a successful team even at
Madrid were a successful team even at
Madrid were a successful team even at that stage but now we’ve moved on to a
that stage but now we’ve moved on to a
that stage but now we’ve moved on to a point where Real Madrid is a global
point where Real Madrid is a global
point where Real Madrid is a global sporting brand they have allegedly 300
sporting brand they have allegedly 300
sporting brand they have allegedly 300 million fans they have a hundred and
million fans they have a hundred and
million fans they have a hundred and fifty million followers on social media
fifty million followers on social media
fifty million followers on social media and they sold 2.3 million replica shirts
and they sold 2.3 million replica shirts
and they sold 2.3 million replica shirts last year now I mean those figures are
last year now I mean those figures are
last year now I mean those figures are astronomical and they basically show
astronomical and they basically show
astronomical and they basically show that we’re no longer dependent on ticket
that we’re no longer dependent on ticket
that we’re no longer dependent on ticket sales or hospitality the new revenues
sales or hospitality the new revenues
sales or hospitality the new revenues are TV broadcast rights and global
are TV broadcast rights and global
are TV broadcast rights and global revenues so how do you connect those 300
revenues so how do you connect those 300
revenues so how do you connect those 300 million global audience that are all
million global audience that are all
million global audience that are all wanting to buy replica shirts to the
wanting to buy replica shirts to the
wanting to buy replica shirts to the local audience that creates the passion
local audience that creates the passion
local audience that creates the passion and so what we did was we took their
and so what we did was we took their
and so what we did was we took their concept of arrival and we took the
concept of arrival and we took the
concept of arrival and we took the concept of logging on to a mobile device
concept of logging on to a mobile device
concept of logging on to a mobile device to watch a match and we said well what
to watch a match and we said well what
to watch a match and we said well what if we make that experience equivalent
if we make that experience equivalent
if we make that experience equivalent entering a stadium so embedded LEDs on
entering a stadium so embedded LEDs on
entering a stadium so embedded LEDs on the facade of the design and we created
the facade of the design and we created
the facade of the design and we created a global map so as you enter the
a global map so as you enter the
a global map so as you enter the building from matchday at the same time
building from matchday at the same time
building from matchday at the same time people are connecting and logging on
people are connecting and logging on
people are connecting and logging on online to watch digitally and as they
online to watch digitally and as they
online to watch digitally and as they log online a light goes on in their
log online a light goes on in their
log online a light goes on in their region and those lights get brighter
region and those lights get brighter
region and those lights get brighter depending on how many people are
depending on how many people are
depending on how many people are connecting so this the whole idea of a
connecting so this the whole idea of a
connecting so this the whole idea of a rival local and global is connected at
rival local and global is connected at
rival local and global is connected at once inside the stadium we wanted to
once inside the stadium we wanted to
once inside the stadium we wanted to connect the matchday celebrations so we
connect the matchday celebrations so we
connect the matchday celebrations so we had the concept of basically taking a
had the concept of basically taking a
had the concept of basically taking a 360 degree LED screen inside the stadium
360 degree LED screen inside the stadium
360 degree LED screen inside the stadium and we connected live feeds from all the
and we connected live feeds from all the
and we connected live feeds from all the fans owns and fan clubs around the world
fans owns and fan clubs around the world
fans owns and fan clubs around the world that watched the game and so as the fans
that watched the game and so as the fans
that watched the game and so as the fans inside the stadium celebrated a goal so
inside the stadium celebrated a goal so
inside the stadium celebrated a goal so too did the fans around the world so
too did the fans around the world so
too did the fans around the world so they’re joined in their celebration
they’re joined in their celebration
they’re joined in their celebration there’s a sense of purpose I love this I
there’s a sense of purpose I love this I
there’s a sense of purpose I love this I love this tweet because basically
love this tweet because basically
love this tweet because basically Manchester City is the first club to try
Manchester City is the first club to try
Manchester City is the first club to try and create a global family of sports
and create a global family of sports
and create a global family of sports teams they apart from Manchester City
teams they apart from Manchester City
teams they apart from Manchester City you may be aware they have a team in New
you may be aware they have a team in New
you may be aware they have a team in New York they have a team in Melbourne they
York they have a team in Melbourne they
York they have a team in Melbourne they have a team in Yokohama they have a team
have a team in Yokohama they have a team
have a team in Yokohama they have a team in Girona they’ve a team in Uruguay and
in Girona they’ve a team in Uruguay and
in Girona they’ve a team in Uruguay and this tweet I don’t how good your spanish
this tweet I don’t how good your spanish
this tweet I don’t how good your spanish is but basically the last sentence is
is but basically the last sentence is
is but basically the last sentence is basically saying and they say we have no
basically saying and they say we have no
basically saying and they say we have no history well fine but this is a tweet
history well fine but this is a tweet
history well fine but this is a tweet that’s on Manchester City’s Mexico feed
that’s on Manchester City’s Mexico feed
that’s on Manchester City’s Mexico feed trying to educate new fans that they had
trying to educate new fans that they had
trying to educate new fans that they had a history before they moved into their
a history before they moved into their
a history before they moved into their new stadium and moved away from the
new stadium and moved away from the
new stadium and moved away from the community in main road a lot of our work
community in main road a lot of our work
community in main road a lot of our work is about trying to reestablish that
is about trying to reestablish that
is about trying to reestablish that community and that authenticity and
community and that authenticity and
community and that authenticity and we’ve been working really hard to create
we’ve been working really hard to create
we’ve been working really hard to create a new destination and creating this
a new destination and creating this
a new destination and creating this destination is about creating spaces
destination is about creating spaces
destination is about creating spaces that people want to become in cities big
that people want to become in cities big
that people want to become in cities big conversation as they want people to be
conversation as they want people to be
conversation as they want people to be active participants in the story they
active participants in the story they
active participants in the story they don’t want them to be passive spectators
don’t want them to be passive spectators
don’t want them to be passive spectators and this is really interesting because
and this is really interesting because
and this is really interesting because they’re trying to connect all these
they’re trying to connect all these
they’re trying to connect all these families of football clubs together
families of football clubs together
families of football clubs together under common shared values but at the
under common shared values but at the
under common shared values but at the same time they’ve got to connect over
same time they’ve got to connect over
same time they’ve got to connect over different time zones that could extend
different time zones that could extend
different time zones that could extend the duration of the experience and
the duration of the experience and
the duration of the experience and they’ve got a repurpose Etihad Stadium
they’ve got a repurpose Etihad Stadium
they’ve got a repurpose Etihad Stadium to have the same authenticity that the
to have the same authenticity that the
to have the same authenticity that the fans used to experience when they were
fans used to experience when they were
fans used to experience when they were going to Main Road and how do you pass
going to Main Road and how do you pass
going to Main Road and how do you pass that authenticity down different
that authenticity down different
that authenticity down different generations when you’ve moved Stadium
generations when you’ve moved Stadium
generations when you’ve moved Stadium three times and you’re no longer in your
three times and you’re no longer in your
three times and you’re no longer in your spiritual home when you were originally
spiritual home when you were originally
spiritual home when you were originally part of the community we didn’t just
part of the community we didn’t just
part of the community we didn’t just look at the fans from man city and how
look at the fans from man city and how
look at the fans from man city and how what we could do to help them we also
what we could do to help them we also
what we could do to help them we also looked at the away fans and it seems
looked at the away fans and it seems
looked at the away fans and it seems like a very strange kind of approach to
like a very strange kind of approach to
like a very strange kind of approach to consider this small number of fans that
consider this small number of fans that
consider this small number of fans that sit in the stadium from away teams but
sit in the stadium from away teams but
sit in the stadium from away teams but actually the away fans are the most
actually the away fans are the most
actually the away fans are the most valuable fans in a football stadium if
valuable fans in a football stadium if
valuable fans in a football stadium if you think it through there’d be no
you think it through there’d be no
you think it through there’d be no tribal atmosphere within a football
tribal atmosphere within a football
tribal atmosphere within a football stadium there’d be no huge rivalry going
stadium there’d be no huge rivalry going
stadium there’d be no huge rivalry going on songs going backwards and forwards
on songs going backwards and forwards
on songs going backwards and forwards and to a greater and lesser extent it’s
and to a greater and lesser extent it’s
and to a greater and lesser extent it’s this atmosphere it’s this energy
this atmosphere it’s this energy
this atmosphere it’s this energy intention that comes through the
intention that comes through the
intention that comes through the television set and it makes the Premier
television set and it makes the Premier
television set and it makes the Premier League such an attractive proposition
League such an attractive proposition
League such an attractive proposition and drives the broadcast rights the
and drives the broadcast rights the
and drives the broadcast rights the levels they are today we also were
levels they are today we also were
levels they are today we also were trying to counter the
trying to counter the
trying to counter the the challenge that you have within
the challenge that you have within
the challenge that you have within football stadia now and stadia generally
football stadia now and stadia generally
football stadia now and stadia generally of fans are very much they are
of fans are very much they are
of fans are very much they are disconnected from the players they they
disconnected from the players they they
disconnected from the players they they can’t relate to their enormous salaries
can’t relate to their enormous salaries
can’t relate to their enormous salaries the players haven’t grown up down the
the players haven’t grown up down the
the players haven’t grown up down the street with them they’re lacking this
street with them they’re lacking this
street with them they’re lacking this natural emotional connection and as a
natural emotional connection and as a
natural emotional connection and as a community what they what they find is
community what they what they find is
community what they what they find is that they and the high ticket prices
that they and the high ticket prices
that they and the high ticket prices they find that they want that want to go
they find that they want that want to go
they find that they want that want to go there be entertained they’re very much
there be entertained they’re very much
there be entertained they’re very much the theater goers of the past they go
the theater goers of the past they go
the theater goers of the past they go there and they they expect eight will be
there and they they expect eight will be
there and they they expect eight will be paying a lot of money for our tickets we
paying a lot of money for our tickets we
paying a lot of money for our tickets we deserve to be entertained for that money
deserve to be entertained for that money
deserve to be entertained for that money so football grounds getting quieter and
so football grounds getting quieter and
so football grounds getting quieter and quieter and it’s a real issue because as
quieter and it’s a real issue because as
quieter and it’s a real issue because as they rely on global revenues and they
they rely on global revenues and they
they rely on global revenues and they rely on global audience it’s so
rely on global audience it’s so
rely on global audience it’s so important that that tension and energy
important that that tension and energy
important that that tension and energy comes through the television set whilst
comes through the television set whilst
comes through the television set whilst the concept of community is evolving its
the concept of community is evolving its
the concept of community is evolving its moved from local to global the other
moved from local to global the other
moved from local to global the other concept that’s changing or the other
concept that’s changing or the other
concept that’s changing or the other reality that we’re having to deal with
reality that we’re having to deal with
reality that we’re having to deal with this designers and probably the one that
this designers and probably the one that
this designers and probably the one that makes me feel less like an architect but
makes me feel less like an architect but
makes me feel less like an architect but more like an exponential designer now is
more like an exponential designer now is
more like an exponential designer now is considering the journey and the spaces
considering the journey and the spaces
considering the journey and the spaces around stadium all the time we’re really
around stadium all the time we’re really
around stadium all the time we’re really coming back to that that community image
coming back to that that community image
coming back to that that community image before about how people moved and had
before about how people moved and had
before about how people moved and had experiences before they got into the
experiences before they got into the
experiences before they got into the stadium and afterwards I think when we
stadium and afterwards I think when we
stadium and afterwards I think when we talked about designing for the evolving
talked about designing for the evolving
talked about designing for the evolving visitor there’s a couple of fundamental
visitor there’s a couple of fundamental
visitor there’s a couple of fundamental shifts where we’ve begun to deal with
shifts where we’ve begun to deal with
shifts where we’ve begun to deal with the Millennial Generation we’ve begun to
the Millennial Generation we’ve begun to
the Millennial Generation we’ve begun to deal with the use of mobile phones
deal with the use of mobile phones
deal with the use of mobile phones the Wi-Fi and broadband required within
the Wi-Fi and broadband required within
the Wi-Fi and broadband required within our venues and it’s very true that
our venues and it’s very true that
our venues and it’s very true that millennial generation were very much a
millennial generation were very much a
millennial generation were very much a document and share generation you know
document and share generation you know
document and share generation you know it’s a it’s it’s typify B the apps that
it’s a it’s it’s typify B the apps that
it’s a it’s it’s typify B the apps that proliferated and in the time which of
proliferated and in the time which of
proliferated and in the time which of kind of Instagram etc which is pretty
kind of Instagram etc which is pretty
kind of Instagram etc which is pretty much capturing and then so whereas
much capturing and then so whereas
much capturing and then so whereas generation is dead is very a very
generation is dead is very a very
generation is dead is very a very different generation there the we want
different generation there the we want
different generation there the we want to be present both in the digital world
to be present both in the digital world
to be present both in the digital world and also the physical world
and also the physical world
and also the physical world simultaneously and we want to share
simultaneously and we want to share
simultaneously and we want to share those who make those emotions and those
those who make those emotions and those
those who make those emotions and those experiences in real time and for us that
experiences in real time and for us that
experiences in real time and for us that creates a fascinating dynamic and I
creates a fascinating dynamic and I
creates a fascinating dynamic and I think you have to be realistic about
think you have to be realistic about
think you have to be realistic about this because when the recent survey done
this because when the recent survey done
this because when the recent survey done when they consider the generations dead
when they consider the generations dead
when they consider the generations dead audience and you know they were asked
audience and you know they were asked
audience and you know they were asked to rate in order of importance you know
to rate in order of importance you know
to rate in order of importance you know what they couldn’t live without and
what they couldn’t live without and
what they couldn’t live without and possibly reassuringly they said that
possibly reassuringly they said that
possibly reassuringly they said that number ten water which is good it’s all
number ten water which is good it’s all
number ten water which is good it’s all very good until they get to number one
very good until they get to number one
very good until they get to number one which was their mobile phones so you
which was their mobile phones so you
which was their mobile phones so you realized the challenge that we’re trying
realized the challenge that we’re trying
realized the challenge that we’re trying to deal with they probably thought that
to deal with they probably thought that
to deal with they probably thought that they could just text or ring someone to
they could just text or ring someone to
they could just text or ring someone to get water so it wasn’t that important
get water so it wasn’t that important
get water so it wasn’t that important but we’re then trying to create venues
but we’re then trying to create venues
but we’re then trying to create venues that are driven by a completely
that are driven by a completely
that are driven by a completely different mindset in generation my son’s
different mindset in generation my son’s
different mindset in generation my son’s 13 and hasn’t got the patience to sit
13 and hasn’t got the patience to sit
13 and hasn’t got the patience to sit down and watch TV broadcast of sporting
down and watch TV broadcast of sporting
down and watch TV broadcast of sporting events he’ll go straight on Twitter see
events he’ll go straight on Twitter see
events he’ll go straight on Twitter see the highlights he’ll go on snapchat
the highlights he’ll go on snapchat
the highlights he’ll go on snapchat he’ll share information he’s just not
he’ll share information he’s just not
he’ll share information he’s just not interested anymore he’ll spend more time
interested anymore he’ll spend more time
interested anymore he’ll spend more time on Twitch than he will on any other on
on Twitch than he will on any other on
on Twitch than he will on any other on the end of the normal TV platform and
the end of the normal TV platform and
the end of the normal TV platform and the reality of that is that you know
the reality of that is that you know
the reality of that is that you know last month which have more users than or
last month which have more users than or
last month which have more users than or more viewers than MBO Netflix ESPN
more viewers than MBO Netflix ESPN
more viewers than MBO Netflix ESPN combined and this is only going to
combined and this is only going to
combined and this is only going to increase and the importance of gaming
increase and the importance of gaming
increase and the importance of gaming becomes ever more prevalent so when we
becomes ever more prevalent so when we
becomes ever more prevalent so when we talk about the communities of the future
talk about the communities of the future
talk about the communities of the future I’ll just leave you with a couple of
I’ll just leave you with a couple of
I’ll just leave you with a couple of conceptual images and that’s basically
conceptual images and that’s basically
conceptual images and that’s basically this is the new eSports community
this is the new eSports community
this is the new eSports community village this is the digital version for
village this is the digital version for
village this is the digital version for the gens said of what I started the
the gens said of what I started the
the gens said of what I started the slides with the old black and white size
slides with the old black and white size
slides with the old black and white size we’ve got an eSport arena we’ve got an
we’ve got an eSport arena we’ve got an
we’ve got an eSport arena we’ve got an elite training facility we’ve got a
elite training facility we’ve got a
elite training facility we’ve got a drone racing course but all the surfaces
drone racing course but all the surfaces
drone racing course but all the surfaces all the spaces around are completely
all the spaces around are completely
all the spaces around are completely driven by the need to continuously share
driven by the need to continuously share
driven by the need to continuously share information flow and correspond with
information flow and correspond with
information flow and correspond with each other exponential boulevards we’ve
each other exponential boulevards we’ve
each other exponential boulevards we’ve got dynamic media facades we’ve got all
got dynamic media facades we’ve got all
got dynamic media facades we’ve got all this character and and community is
this character and and community is
this character and and community is going to be changed by the way we
going to be changed by the way we
going to be changed by the way we connect as individuals and the last
connect as individuals and the last
connect as individuals and the last slide here is really just showing the
slide here is really just showing the
slide here is really just showing the concept of the global live site for
concept of the global live site for
concept of the global live site for destinations around the world all
destinations around the world all
destinations around the world all connected up all competing and here you
connected up all competing and here you
connected up all competing and here you see this complete translation here from
see this complete translation here from
see this complete translation here from going from community in terms of
going from community in terms of
going from community in terms of competition in terms of local and being
competition in terms of local and being
competition in terms of local and being very parochial to cities and nations
very parochial to cities and nations
very parochial to cities and nations competing with each other all
competing with each other all
competing with each other all simultaneously all sharing the local and
simultaneously all sharing the local and
simultaneously all sharing the local and global experience together and I think
global experience together and I think
global experience together and I think that’s the way our communities will head
that’s the way our communities will head
that’s the way our communities will head in the future thank you very much for
in the future thank you very much for
in the future thank you very much for your time
your time
your time [Applause]
”
Be First to Comment