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How a Beard and a Microphone Helped Me Connect | Jason Burton | TEDxEvansville


travel with me if you will back to

travel with me if you will back to magical year 1984 I’m 11 years old and

magical year 1984 I’m 11 years old and

magical year 1984 I’m 11 years old and I’ve got one of those cassette recorders

I’ve got one of those cassette recorders

I’ve got one of those cassette recorders you know where you can talk into it what

you know where you can talk into it what

you know where you can talk into it what you push down the two buttons and it

you push down the two buttons and it

you push down the two buttons and it record you and I sneak out to my parents

record you and I sneak out to my parents

record you and I sneak out to my parents car and they have an eight-track player

car and they have an eight-track player

car and they have an eight-track player out there I throw on the rock III

out there I throw on the rock III

out there I throw on the rock III soundtrack and I record DJ style intros

soundtrack and I record DJ style intros

soundtrack and I record DJ style intros over eye of the tiger and I interview my

over eye of the tiger and I interview my

over eye of the tiger and I interview my little brother and I’m basically

little brother and I’m basically

little brother and I’m basically creating my own little radio show now

creating my own little radio show now

creating my own little radio show now fortunately for me time has gotten rid

fortunately for me time has gotten rid

fortunately for me time has gotten rid of those tapes I don’t know what

of those tapes I don’t know what

of those tapes I don’t know what happened to them but they don’t exist

happened to them but they don’t exist

happened to them but they don’t exist anymore and my goals for being on the

anymore and my goals for being on the

anymore and my goals for being on the radio show didn’t exist as well I would

radio show didn’t exist as well I would

radio show didn’t exist as well I would discover computers and that would lead

discover computers and that would lead

discover computers and that would lead to that interest would lead me to go to

to that interest would lead me to go to

to that interest would lead me to go to be a software developer and it would be

be a software developer and it would be

be a software developer and it would be a typical computer programmer

a typical computer programmer

a typical computer programmer introverted and leading a quiet and

introverted and leading a quiet and

introverted and leading a quiet and comfortable life now move forward a

comfortable life now move forward a

comfortable life now move forward a little bit to the mid 2000s and podcasts

little bit to the mid 2000s and podcasts

little bit to the mid 2000s and podcasts are invented and I discovered podcasts

are invented and I discovered podcasts

are invented and I discovered podcasts pretty quickly and there was something

pretty quickly and there was something

pretty quickly and there was something about them that I just latched on to it

about them that I just latched on to it

about them that I just latched on to it was this unique style that they had the

was this unique style that they had the

was this unique style that they had the the beauty with podcasts were that they

the beauty with podcasts were that they

the beauty with podcasts were that they didn’t really have rules so they could

didn’t really have rules so they could

didn’t really have rules so they could go as long as they needed to be about

go as long as they needed to be about

go as long as they needed to be about whatever they wanted to be about and it

whatever they wanted to be about and it

whatever they wanted to be about and it was different than the normal interview

was different than the normal interview

was different than the normal interview style I would hear like on a talk show

style I would hear like on a talk show

style I would hear like on a talk show or his light and fluff and these were

or his light and fluff and these were

or his light and fluff and these were people talking like real people and they

people talking like real people and they

people talking like real people and they were authentic conversations and I was

were authentic conversations and I was

were authentic conversations and I was hooked I would even think you know I

hooked I would even think you know I

hooked I would even think you know I should I should have a podcast but I

should I should have a podcast but I

should I should have a podcast but I would always use an excuse of I don’t

would always use an excuse of I don’t

would always use an excuse of I don’t know what I would talk about well I

know what I would talk about well I

know what I would talk about well I don’t have a topic that I could could do

don’t have a topic that I could could do

don’t have a topic that I could could do so I would continue to be quiet and

so I would continue to be quiet and

so I would continue to be quiet and comfortable leading my introverted

comfortable leading my introverted

comfortable leading my introverted lifestyle now you know how there are

lifestyle now you know how there are

lifestyle now you know how there are certain outside forces that act

certain outside forces that act

certain outside forces that act sometimes that gets you out of your

sometimes that gets you out of your

sometimes that gets you out of your comfort zone

comfort zone

comfort zone well that would the outside forces would

well that would the outside forces would

well that would the outside forces would have

have

have happened to me in 2013 in June of 2013 I

happened to me in 2013 in June of 2013 I

happened to me in 2013 in June of 2013 I would lose my job I’d had for 12 years

would lose my job I’d had for 12 years

would lose my job I’d had for 12 years and after an initial freakout I would

and after an initial freakout I would

and after an initial freakout I would settle in and decide I’ll just do

settle in and decide I’ll just do

settle in and decide I’ll just do software consulting for a while and I

software consulting for a while and I

software consulting for a while and I needed a way to market myself and I

needed a way to market myself and I

needed a way to market myself and I thought hey a podcast I could talk to

thought hey a podcast I could talk to

thought hey a podcast I could talk to Evansville businesses and that would get

Evansville businesses and that would get

Evansville businesses and that would get me to know know them and they would know

me to know know them and they would know

me to know know them and they would know me hopefully they would like me and use

me hopefully they would like me and use

me hopefully they would like me and use me to do their software but I still

me to do their software but I still

me to do their software but I still didn’t do it I was still missing

didn’t do it I was still missing

didn’t do it I was still missing something and later that year into in

something and later that year into in

something and later that year into in 2013 that something would arrive in

2013 that something would arrive in

2013 that something would arrive in November No Shave November the beard the

November No Shave November the beard the

November No Shave November the beard the beard arrived and it had confidence and

beard arrived and it had confidence and

beard arrived and it had confidence and it said start the podcast

it said start the podcast

it said start the podcast so I listened and we launched the

so I listened and we launched the

so I listened and we launched the podcast in December of 2013

podcast in December of 2013

podcast in December of 2013 now a side note I’d originally wanted to

now a side note I’d originally wanted to

now a side note I’d originally wanted to call my podcast give Evans ill the

call my podcast give Evans ill the

call my podcast give Evans ill the business it’s not a great name it’s it’s

business it’s not a great name it’s it’s

business it’s not a great name it’s it’s really bad name actually and fortunately

really bad name actually and fortunately

really bad name actually and fortunately I have a vice president of common sense

I have a vice president of common sense

I have a vice president of common sense and my wife and she said you’re not

and my wife and she said you’re not

and my wife and she said you’re not gonna call it that and so I listened and

gonna call it that and so I listened and

gonna call it that and so I listened and I didn’t so I started the podcast also

I didn’t so I started the podcast also

I didn’t so I started the podcast also I’ll give the my beard an idea credit

I’ll give the my beard an idea credit

I’ll give the my beard an idea credit for the catchphrase that I came up with

for the catchphrase that I came up with

for the catchphrase that I came up with it for some reason that said I need to

it for some reason that said I need to

it for some reason that said I need to have a saying I would use at the end and

have a saying I would use at the end and

have a saying I would use at the end and then we would play video games online

then we would play video games online

then we would play video games online and me and my friends and I would come

and me and my friends and I would come

and me and my friends and I would come up with a thing we would say at the end

up with a thing we would say at the end

up with a thing we would say at the end where we’d be like good job everybody

where we’d be like good job everybody

where we’d be like good job everybody mostly sarcastically but something about

mostly sarcastically but something about

mostly sarcastically but something about that always stuck with me and I decided

that always stuck with me and I decided

that always stuck with me and I decided to use that at the end of my podcasts

to use that at the end of my podcasts

to use that at the end of my podcasts where I would like a job everybody so I

where I would like a job everybody so I

where I would like a job everybody so I had my beard and I had my microphone and

had my beard and I had my microphone and

had my beard and I had my microphone and Hammer catchphrase

Hammer catchphrase

Hammer catchphrase and also started developing a theory and

and also started developing a theory and

and also started developing a theory and this theory was that if he knew someone

this theory was that if he knew someone

this theory was that if he knew someone you were probably going to support them

you were probably going to support them

you were probably going to support them you know if your friend has a coffee

you know if your friend has a coffee

you know if your friend has a coffee shop you’re probably gonna go to that

shop you’re probably gonna go to that

shop you’re probably gonna go to that coffee shop hey so I use this as an

coffee shop hey so I use this as an

coffee shop hey so I use this as an excuse to talk with the businesses I

excuse to talk with the businesses I

excuse to talk with the businesses I thought hey I’ll I’ll tell them that if

thought hey I’ll I’ll tell them that if

thought hey I’ll I’ll tell them that if you know if you’re on the show we’ll

you know if you’re on the show we’ll

you know if you’re on the show we’ll learn about you and then you know people

learn about you and then you know people

learn about you and then you know people will like you and they’ll support you

will like you and they’ll support you

will like you and they’ll support you cuz I thought why would people talk to

cuz I thought why would people talk to

cuz I thought why would people talk to me I don’t really have connections I’m

me I don’t really have connections I’m

me I don’t really have connections I’m not you know I’m an introverted guy but

not you know I’m an introverted guy but

not you know I’m an introverted guy but it turns out people really like to talk

it turns out people really like to talk

it turns out people really like to talk about themselves so it wasn’t an issue

so I talked started talking to these

so I talked started talking to these businesses and what happens was I

businesses and what happens was I

businesses and what happens was I started to have these authentic

started to have these authentic

started to have these authentic conversations with people people that I

conversations with people people that I

conversations with people people that I normally wouldn’t have access to and I

normally wouldn’t have access to and I

normally wouldn’t have access to and I got to know them and the theory was

got to know them and the theory was

got to know them and the theory was right I wanted to support them I learned

right I wanted to support them I learned

right I wanted to support them I learned about these businesses that either

about these businesses that either

about these businesses that either I had seen a you know the building or

I had seen a you know the building or

I had seen a you know the building or maybe gone to but never really cared

maybe gone to but never really cared

maybe gone to but never really cared much but once I got to know the person

much but once I got to know the person

much but once I got to know the person behind it I learned their struggles and

behind it I learned their struggles and

behind it I learned their struggles and their successes and I wanted to support

their successes and I wanted to support

their successes and I wanted to support them you know the theory was right then

them you know the theory was right then

them you know the theory was right then almost immediately the event people

almost immediately the event people

almost immediately the event people found me I see I didn’t consider talking

found me I see I didn’t consider talking

found me I see I didn’t consider talking about events when I started the podcast

about events when I started the podcast

about events when I started the podcast as honestly as we all probably heard

as honestly as we all probably heard

as honestly as we all probably heard there is nothing to do in Evansville

there is nothing to do in Evansville

there is nothing to do in Evansville so what events would we talk about well

so what events would we talk about well

so what events would we talk about well turns out that thing is a huge lie

turns out that thing is a huge lie

turns out that thing is a huge lie there’s there’s too much to do in

there’s there’s too much to do in

there’s there’s too much to do in Evansville actually it’s exhausting

Evansville actually it’s exhausting

Evansville actually it’s exhausting trying to keep up but we I would talk

trying to keep up but we I would talk

trying to keep up but we I would talk with these people but we wouldn’t talk

with these people but we wouldn’t talk

with these people but we wouldn’t talk just about the events we would we would

just about the events we would we would

just about the events we would we would talk about why they’re involved with the

talk about why they’re involved with the

talk about why they’re involved with the event and you know how did the vince

event and you know how did the vince

event and you know how did the vince start and why you know why are you doing

start and why you know why are you doing

start and why you know why are you doing doing this and through that I would want

doing this and through that I would want

doing this and through that I would want to actually go to the events and support

to actually go to the events and support

to actually go to the events and support them and it would make me connect with

them and it would make me connect with

them and it would make me connect with my community more by going to these

my community more by going to these

my community more by going to these things the participation in these events

things the participation in these events

things the participation in these events would help me connect to my community

would help me connect to my community

would help me connect to my community and then I started talking with

and then I started talking with

and then I started talking with politicians and nonprofits and community

politicians and nonprofits and community

politicians and nonprofits and community leaders and I would find out why they

leaders and I would find out why they

leaders and I would find out why they were involved in the community why did

were involved in the community why did

were involved in the community why did they care getting to more of a deeper

they care getting to more of a deeper

they care getting to more of a deeper level on why why they were involved why

level on why why they were involved why

level on why why they were involved why did they give up their time to to do

did they give up their time to to do

did they give up their time to to do stuff for Evansville and it affected me

stuff for Evansville and it affected me

stuff for Evansville and it affected me it made me care more about Evansville it

it made me care more about Evansville it

it made me care more about Evansville it made me want to share their story but

made me want to share their story but

made me want to share their story but also be more involved to participate and

also be more involved to participate and

also be more involved to participate and it not only affected me personally but

it not only affected me personally but

it not only affected me personally but it affected my family see after a couple

it affected my family see after a couple

it affected my family see after a couple of years of doing the podcast about

of years of doing the podcast about

of years of doing the podcast about Evansville we realized we needed to move

Evansville we realized we needed to move

Evansville we realized we needed to move not away from Evansville we wanted to

not away from Evansville we wanted to

not away from Evansville we wanted to move downtown Evansville we wanted to be

move downtown Evansville we wanted to be

move downtown Evansville we wanted to be where the action was where the heartbeat

where the action was where the heartbeat

where the action was where the heartbeat of the city was that we thought at least

of the city was that we thought at least

of the city was that we thought at least just there’s a passion that was down

just there’s a passion that was down

just there’s a passion that was down there that we weren’t getting in suburbs

there that we weren’t getting in suburbs

there that we weren’t getting in suburbs where we were at and so we did we moved

where we were at and so we did we moved

where we were at and so we did we moved down and it it was night and day

down and it it was night and day

down and it it was night and day difference for us we were we were

difference for us we were we were

difference for us we were we were prepared

prepared

prepared for that kind of community connection

for that kind of community connection

for that kind of community connection neighborhood engagement that we were we

neighborhood engagement that we were we

neighborhood engagement that we were we were not getting before and I know that

were not getting before and I know that

were not getting before and I know that I can go to a local establishment now

I can go to a local establishment now

I can go to a local establishment now and I’ll know someone there most likely

and I’ll know someone there most likely

and I’ll know someone there most likely and I’ll be able to talk with them which

and I’ll be able to talk with them which

and I’ll be able to talk with them which wouldn’t have happened before and we’ll

wouldn’t have happened before and we’ll

wouldn’t have happened before and we’ll have a good conversation and usually

have a good conversation and usually

have a good conversation and usually I’ll know when we’re having a good

I’ll know when we’re having a good

I’ll know when we’re having a good conversation because I’m mad I’m not

conversation because I’m mad I’m not

conversation because I’m mad I’m not recording it and my kids will even say

recording it and my kids will even say

recording it and my kids will even say before we go in somewhere hey we’re not

before we go in somewhere hey we’re not

before we go in somewhere hey we’re not gonna like be here for an hour right

gonna like be here for an hour right

gonna like be here for an hour right we’re you don’t have to talk to everyone

we’re you don’t have to talk to everyone

we’re you don’t have to talk to everyone that when we go somewhere but whatever

that when we go somewhere but whatever

that when we go somewhere but whatever so I can’t emphasize how different that

so I can’t emphasize how different that

so I can’t emphasize how different that is from pre bearded Jason’s life and my

is from pre bearded Jason’s life and my

is from pre bearded Jason’s life and my goal today is not for for you to grow a

goal today is not for for you to grow a

goal today is not for for you to grow a beard or even to start a podcast that’s

beard or even to start a podcast that’s

beard or even to start a podcast that’s just the tools that I needed what I want

just the tools that I needed what I want

just the tools that I needed what I want for you too is to find out whatever it

for you too is to find out whatever it

for you too is to find out whatever it is that makes you connect to your

is that makes you connect to your

is that makes you connect to your community in a more meaningful way

community in a more meaningful way

community in a more meaningful way because I can’t imagine living

because I can’t imagine living

because I can’t imagine living unconnected anymore good job everybody

unconnected anymore good job everybody

unconnected anymore good job everybody [Applause]

[Applause]

[Applause] [Music]

”

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