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Horizontal structure management | Ruslan Gafarov | TEDxZelenayaRoscha


[music]

Hello Topic

theme of the speech

horizontal

control system

utopia or reality

so I heard

generally what is

horizontal

systems up to

of today

very few people

it’s cool like it

let’s talk about this and

let’s talk

start with the fact that the well

let’s look at this

slide like

vertical approach

there is a president there

the director is there

heads of departments

there are chiefs

departments

groups, yes, and so

today I work

most companies

russia of the world and so we

also some

amount of time

worked but last

time exists

A new approach is more

modern it

appeared valley cream

him and the date somehow

can fellers people

and he looks

about like this

java for yourself so here

divided than

is different

vertically and

horizontally and

it turned out that there

vertical systems

there is more control

money works there

add status

horizontal

interesting that I do

and pleasure

receipt from the fact that

do i do from work

in general, if we

visually like this

Well, look then.

gets what

in principle systems

there are

chiefs and

subordinates

horizontal

SI of

vertical system

work in offices

over narrow tasks

horizontally styami

work as a team and

there format open space

most often we

we are engaged before

in principle

different

directions and since 2000

until 2020 , too

worked

vertical system

and this last year we

introduce

horizontally

system of work on

to set

this context

atmosphere in

team that would

people did not work from

fear of desire

does what was visited in

this video is just

one of our sessions

where we are there understanding

adjusted with each other

Let’s see

and I understand what would have happened to me

learn to run

marathons run there

for five hours there is not

just

relations run on

love me

find why I need this

need it yourself

sell and then

move only like this

my most important

it’s just a look

create such a

context where we would not

could quickly friend

friend in common language

find understood

each other’s dolphins

yes that is how much

dolphin communicate

at each other

looked that is well

and as if swam

further and estimate

if we are a team too

such

approach we came to

through pain as well as

most

innovation and they

all such

evolutionary in

mostly yes and

began with the fact that we

hired a director

drew Cupid

structure and thought

that all our problems

will be resolved from this

days but I passed the time

collided with him not

coped and the fact that

I was engaged there

copywriting there

designers was

operator mount himself

sold you did

many things like

was looking at

leaders who

sitting office

giving out tasks to all

who faced

this problem with

entrepreneurs

which on or

director who would

should have rolled in

close and in the end he

himself moves more

you know what it’s about

yes that is, but I understood

then it’s not his like

would be my problem

because I

I will take advantage of such

rules of the game so

approach in management

I get this

enthusiasm is me

created a day like this

conditions where he leads

myself here and I understood

that it’s my fault and

began to seek, as it were,

answers on questions

then we looked for a hand

sales and

faced the fact that

Moscow is very expensive

such people are well

unrealistic for my

business that is in Ufa

these people

generally in principle as

well, does not exist with

those competencies

which we need

were to close those

tasks that, like

we needed

decide

Here we come to that

what do you mean, thought yes

then who is this at all?

perfect hand-held shooting range

sales department and therefore

that the first stage

should prepare

scripts are taught

sellers, he must

remove the set up

it should

work with points

department control

sales and what to do

so that the desired

amount each

made calls and

Salt accounts were

sales ie guide

plant specific

figures and think about it

that is, maybe this

there will be three different

no one as

could it be

will be different person

none in place of one

as if yes and that is, and

we deleted three will be

three sellers do not like

still works yes

that is, everyone took

different roles

admitted nicholas he

is engaged

preparation of scripts

and trains sellers

zhora he is with us

he deals with boxing

candidate for sport in

manage not

it’s very good

it turns out well

before the ring

To leave it is necessary too as

be able to control oneself

their mood and people

which we give him

can we set up with you

they manage, as it were,

then on others can

broadcast well

Azat we do

points of control

good too

is obtained from

the actual deterrence is

what’s going on in our

companies and some

alert and gives, if suddenly

something is going wrong

remember this approach

if someone looked

a movie man who

changed everything filmed in

he’s a brad pitt and he

played the role of coach for

baseball which

searched means players

on star money

was not enough so he

was going to be laid

that money was enough and

than I remember from

the film is really events

was removed so that they

won 20 consecutive games

from he thus

picking different roles

destiny of the team that

won stellar

players and when I like

would compare the film and

an approach

horizontal all

how much now

we will speak and

I realized that this

principle really need

sample

in the end we

got closed

vacancy does not increase

state

saved the budget

involved colleagues when

I’m the guys myself

choose what they

want to do

fascination but not at all

Other yes that is we

received high

self-organization

not bad those who

to lead now here

Well, as if you

this approach is okay

ok, yes yes yes then

have we created a stock exchange

roles and when the guys to

we come to

work pen than

show tyrole

which they

now hired yes

let them say yes

we now hereby

want to study

then they choose

roller aside

whom they want

develop because

that we understand that

if a person is dimé

does the same

as constant as

complexity arises

we immediately say

now here and show

where do you want us

he let you go

passed by the seller

you go side

for example marketing

there or do not know there

head of department

sales eg yes

there is a kind of moderator

yes we have called

there or in any other

direction which

you like you

show tyrole

which in principle

can be closed sometimes

so that we assume in

our team

previously worked

guys who

for example

close the role there

cameraman

for example, there and

editor

and I did not know much

from the side when I

just guys

asked what you in

principle can

do as they would

I was explained as if yes

and I realized that in my

team in fact

a large number of

there is a resource when

which I do not know, we

just started

ask people

that they are very

principle can

do addition

that here well well did

right now and how

everyone sees roles when

they are constantly you

appear

are chosen because

project and opens

and there appear roles

as it were

close in roles

disappear like dashi

proposes in its

candidature

for example, yes

new project nicholas

was the seller became

additional

moderator started

develop into this

side there zhora was

copywriter for example

became marketers

additional for

yourself yet this is us

which gives less

costs not

staff and

flexible team then

have do doing

so it’s easy

if as someone there

fell ill on vacation then u

we have a lot of guys

which can be the same

the very role of closing

and do not lose the pengu

the high start

enthusiasm I say

what are the guys when

themselves chooses much

more desires in

the principle of

this is just the

screenshot I made we

were just off

and the Roma proposed and

entail all their

colleagues exit the day off

again it turned out like

to prove from the fact that

as if when the guys themselves

selects involved

much more

understood that money is not

the main thing is that interest

recognition of money for

third place and office

speaks of how

our team is organized

in the following way

arranged let there is no

chiefs

subordinates

staff is

coaching team members

as colleagues here if

visualizes the video

there is an orsk scheme then she

about so it will be

look yes there is

Directors of all the advice

company circle inside

there is a project team

marketing team

sales if it is

project team

and

it would seem so like everyone else

it works that is

Here I am, for example, yes

I’ll admit there

founders I’m on the council

directors of course

work on the strategy

But at the same time

for example I am

there is a coach team

marketing of some kind

from projects I am

the owner of the product

there is priority to the task type

which in the first often

russ the third thing before then

have help guys

as if more

right governance

set

in the work we assume

Azat is also not easy

seller for example yes

that is, in that

he’s still there

helps us

listening to you in

marketing and

some kind of project

groups, he closes

The role of the charm is also

number that is, and how

parallel

closes several

roles and thus

we that is we do not

increase

number of where and how

the pump will not give anything

money was spent on it

method to which

use

project management

spark is the essence of

that we are every day

we approach the main points

for us now is

that we are approaching

every day boards

you ask too

do yesterday what

will you do today

and what are the obstacles

you have on the way

thus commands

sees all the tasks they

see what’s going on

and it was difficult to produce

because you immediately

your team

Feedback

puts on as

important result

general and not some kind of

particular someone

personally that’s why

guys to each other

help helps

there is a load there

and change tasks in

you probably know

before the release of a new

football field

team discusses who

there will be a defender then there

striker like them

will play

strategy, that is,

everyday

going on eating

many principles they

I will not tell everything

let’s say there’s one

of them each of us

cobies of complexity

for example yes that is

there are certain

principle that we

this is not actually

is so

program code

our companies and

using them we just

and we will

scale

next is Yandex

loyalty is something that

we ourselves came up with

our so new

it turned out later

somewhere else, it’s all

We use

made it so that

all ratings are visible

people in the format

team loyalty

to each of the

there is permissible we

we ask how are you

you estimate there vashu

sing from a point of view

Would you recommend

him there to his loved ones

friends of friends by 10

scale and

please answer in

form of comments

why are you so

appreciated and the canal

colleagues

each person

sees in the rating date

on top at the bottom

in the middle and view

you are not very down below

nice especially

unpleasant to see

negatively to myself

comments and this is all

anonymous

Thus, we

we leave from intrigues from

undercounter fight and

when someone tries

the devil pull means

Immediately you’re all us

see on our

ranking that is it

as it can not be hidden and

so I like

the head does not

should talk about there

bad work well

because they

Basically themselves

it’s said it is

my function well as it

not saying this

it’s not a comment on

as it were, yes, then

there is me

at this time I spend

the team itself

such organizes himself

which gave

person management

the last year I

most of the

travel and tester

different hypotheses new

means more money

was because here

Well, there would be a

proverb where the collective farm

there hum know the voice

yes you are where a lot of people

there is less money

because well, that is

Accordingly, we like

have the same team

more projects

do more

earn and

children more

remains on average in

Ufa he and his salary as

very good here and

as if we have something then

there are all well, well

and most often I ask

how to implement

that is, the first thing that

in I recommend

do it right

sell themselves ie

work in new ways

change thinking in

the whole yes, that is for

this helps you

training and not a guide

such as open

organization of the future

scrum person

decisive as it were

it’s all about that

think and accept

this system follows

which I highly recommend

it’s to visit the company

Somewhere already working we

literally the other day ut

returned from the cream

the valleys where they were in

office facebook launch google

air bingles and apple and tanks

when you see what it is

works for hundreds

thousands of people on

tens of thousands of people

you doubt about that

that there utensils there 20 50

100 people there team

it will work out well how

would they all at once

falls away very much

liked the approach

keller williams new york we

The company was

which is engaged

real estate there

the next approach is

there is no you

were guided by rubber

further comes on

work he

written by scientist

Admission to the stepfather and with

ask what to me

make money

earn help to him

the task and the problem then

is there so you ice

when he collects here

so do you sell

here’s an assignment for you

week and so on

this is the approach

reverse that is not

people are told that

do as he comes to

study asks a

what should I do

earn money

you understand, yes, plus

What is the involvement

no pressure from above

you do not want

you do not want to move

Well, how would such people

Just behave yourself

then the last in

ranking and

fall out of

commands as if on

completely because

but differently to me

like what else you need

do this work with

team the fact is that

great attention is needed

give to

work together on

strategy does not

close in

cabinet management

directly addicted

command that

create in whose plans

your

The company yes you will

more hobbies too

receive in the next

kind of just one of

such our

we are at

strategies worked

the next thing is that we

we also do it, we

did literally there

maybe a little

over a year ago

began to do well

such a context of truth

ask for this we

draw a quadrant where

on this axis

Competence you

loyalty and ask

each member of our

command to determine

its place in this

quadrant

when comes to you

new guys are you to us

to work they first

has neither

competence is not afraid

not for company

are in fact

corpse yes that is they

not that I’m here for work

for some time

I understand everything

tools there

they learn

become more

trams and we them

refer to the group

the following

field is the player these

people who live and

are competent

actually the whole job

keeps on them here but

time passes

players demolish the roof

they consider themselves

irreplaceable after

first results

some cool all of you

faced cost

face it

there are no such as who

there in the team

appeared

terrorists that is

people who lead

yourself inadequately

for a while then

there are usually

vertical

structure x of such

people get rid of yes

that is, but we found

tools with them

work because

we understand that everything

moves like this so then

there is a cyclical here from

corpses to the terrorists

can this

baron

further that is

find for the same

the terrorist is another

more

ambitious

helps him that is

create more

were afraid was admissible

sellers became

senior seller

was the senior track

became suddenly there

the driver somehow

I do not know there

moderator or there

the branch went somewhere

to open what then

more than 500 per task

take and most importantly

so that everyone

adequately chose

the place realized that he

here it is

drew for myself

the plan itself because he

becomes a player because

that it is our task that

all were players we

I honestly say this

with our colleagues in the

there is this here

true night context

helps to develop

us well and the conclusion

wanted to say that

actually

management systems

your business is

show how

operating room

system that is

the question is what

system choose

sometime long i

used in windows im

yes that is now

you can also say

that most

companies work

let’s say there on there

vertical system

we use so

further well and as though windows

he is now also more

but all enjoying

it does not mean this

Correctly yes that is I

suppose there is already

more than five years am

can even 7 years old

I take more

I have been using for ten years

even mac vs yes there it is

how I understand I remember

the moment when I

switched to a new

I have a lot of system

was incomprehensible

difficult someone

probably understanding

guess new on

the old pass

only complexity

such here but you

face it yes

that is, but not

less having crossed

you get a big

efficiency is less

time is wasting and yes then

eat more

pleasure

you get from the process

I’m here I have 7 for me

staff all work

with a poppy because I

I understand that you

you will work with a poppy

you get more

contentment is my task

make it so that everything

guys who are with

they work for me

pleasure

received from work

they were tormented so

that you are a virus there

yourself

removed

reinstalling

formats there and so

further and therefore to us

just need to choose

which system

want to use then

there is an old approach

or so modern

more so new then

is and how

move into this

side in this video

the guys recorded in

this video guys

recorded found out that I

I will speak

recorded for you

so short too

as it were

treatment by those with

works for us

their initiatives are

was

[music]

[music]

only the king

I

Well on this I have everything

Thank you

”

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