lived an old man in the street with us
and they are called
Mr. Thomas and the Thomas was once
born in her pillars on you can
maybe that picture because that’s what it says
this time a big castle castle the
her and you may know the story of
castle the hair and was a baron of
zuylen
what poorer baron and that hit the end of the
19th century in paris on a masked ball
one of the bankers’ daughters
rothschilds so let the jackpot catch
the money he could put on them they fell in love
she married Jan next
of course had to do something with that castle
the hair happen
pierre cuypers the architect who also created it
central station in Amsterdam
designed that the Rijksmuseum
Amsterdam has been approached
and together they built one
dream castle and that gentleman thomas
that has seen that happen
and so that soft hair the castle
rise up and around such a castle
of course also a dream park come and
Mr. Thomas lives on a farm with
his parents and that farm had to
district because there the park of castle
the hair had to come and her was
moved and the rush me in the neighborhoods
ended up or where I was born later
became
but was always full of always had
nice stories about it
about the source and the baroness about the
kitchen
about the staff and also about that park
because in that park that was not
just planted with small trees no
the were whole
just mature trees were on
cars out by one and from maartensdijk
were taken there and on this
moment it is also a kind of postema
potted you might know
nature monuments all have such
trees planted
but in that time if you have enough patience
yes, then you want to go straight away
have such trees
and that Mr. Thomas had it all
experienced and then Mr. Thomas
to the retirement home, not a small one
he had to clean up his house
and hope stuff that sold that or that
gave it away and then I got one from him
maquette of castle the hair he had
ever made from wood and is still
always in my room and then
I have there in primary school there
was once a lecture about
held
yes and that is something yes what you prayed
lingers as I have heard story
of someone who are from the first 12
year of your life than then becomes
determined who you are the second layer yes 12
year of your life
you learn how to deal with that and that is
the package where you spend the rest of your life
take part in the work
and there is perhaps the essence of it
truth in so by that castle had yes
I was fascinated with that
well
and when I was allowed to study then
it was also a logical choice that I
went to the castle of nijenrode and
now see here is a bit dark photo
but this is the maquette of the castle
from nijenrode
in madurodam
and if you are more expensive then you are there
it is actually my very small step
between the castle of nijenrode and the
the most beautiful castle in the Netherlands
and yes, that is only the lock and there
I am now
more than five years director and it is one
yes an honor in such a special place
to be able to work with so much history and
also with paid employees
volunteers who are passionate
through the building
and everything that happened is because it is
the special feature of this type of buildings
there are all kinds of layers of time in one
more than seven centuries of history and there
is very much to tell about
here , for example, the muisse lock
in the 17th century this is a painting by
gerrit berckheyde that have in March
bought this year at the tefaf I know if
someone of you has been to tefaf
that kind of like the huge doll museum
but everything is also for sale
So then I am standing there, there is one hanging
beautiful painting of leo frame
and then there is a price tag too
in addition to 250,000 euros or a nice one
oil paintings of piet ready such a
We also happen to have the chance
Do not I close the hanger that recognize the
ring immediately
and from there a price tag next to 4.8
million euros
and then there are also art objects
and where sometimes no price tag by deed
then you have to ask the people
from the art dealership
and that’s how you get sold one
against and last year in the even too
a gamble rembrandt well at the opening
so chore this painting
gerrit berckheyde in the cam maybe
gerrit berckheyde
it also has the golden curve
painted that hangs in the Rijksmuseum
then you will still see the Herengracht without it
trees
just built without cars and it was one
yes a real Haarlem painter and yes
a special one knew this
painting a bell
only in black and white what had one
black and white photo because the 1930 sold
was at Christie’s in London at the
private collector and then was
it off the radar so we did not know where
it remained until I march in
egypt tefaf turned up then you become one
kind of enthusiastic what do you want
that of course try to acquire
for your museum
in the end, that has succeeded
friends association have a foundation
who has some money and so with all kinds of things
parties contributed some and ultimately
we could afford it and
the painting came home but then get it
you too
missing story from March it still
painting since 1930 and it was
bought by a colonel
badger and that colonel who was in it
English army in the Second World War
at the parachutist regiment and
eventually it turned out that he has
fought for the battle of Arnhem and that
he there too
killed, so he is buried in
oosterbeek in
yes that it is democrats who have a nice story
but it gives such a painting
surely that is an extra charge I
say and it might be a little difficult
to see but only once must it
muiderslot cobra from that in the
Knight’s hall beautifully explained and you see
two noble lords with a dog you
sees a number of fishermen who are busy
to get into the moat and a dragnet there
to pass through
you see under the bridge and a washerwoman
sitting there is busy with the wash
see and the stork’s nest on the ridge
the highest tower
we have just harvesting tower again
restored was right here for us
maybe also keep men and
stork’s nest brought back again
zwolle
yes so much detail as returns
start the mouffler lock is built by
the 19th count of holland
floris the fifth why says that 19th so
with the emphasis he shows you very much
that it is confusing because his father
was again willem the second and got wian
and that numbering and if you are there
England is there at such a noble home
then they just numbered them
the first count to the 35th and
often they also have such a long gallery that
is a very long corridor and longer
paintings and then it runs together with
the the count or full of for whom there
attends through and then not telling
ask his family from the first to the
last where it itself hangs
and then he says yes these are the good guys
those who have done good things are these
the bad guy is that is my nickname
gone out when our family owns it
the one who is digging that line is important now
floris was the
19 that that makes slot built
at the mouth of the fight because he
thus the trade over the fight could
check ordinary chain through
and ships in the utrecht that wanted
had to pay the toll
After the gardens not my last
he is caught he got into a fight with
King of England on the wool trade
then were a number of Dutch elodies
were not that enthusiastic about it and that
have captured and then I
tried to escape has gerard of
murders killed
this was his father’s roman king willem 2
he was king of the Roman empire
you can go for series at karel the big one
to such a trip as big europe
then he is in three parts
divided and the middle part of van
north up to as far as high italy
it the romes german empire and
The Netherlands was actually there or Holland
lay there as a digging current
strategic because the one side that you do it
French part the the Red German Empire and
other side england and also for the
Trade was was quite in holland
Sander fest is not a big county
but that is strategically important as well
with willem 2 did not end well
who went to battle against the
westfries the north-hollanders he
it also thought in the winter because it is
a bit swampy because of that I can
about the ice well you see it here he
sank through the ice and he also became one
cup made smaller
now I’m back a 400 years later in the
17th century
here you can see the muise seal peeled
through beer streets
this painting that in the national
gallery in london it would be through
very much like in our collection
you can imagine but she wanted
still from our curator
be honest talk this year or something
can get on loan for one
exhibition what is a beautiful and
here it is also the small one
ice age ‘ skating in that period
stroma in and do everything
and in that time the muise lock was the
service residence of the bailiff and bailiff
was the driver of the thrower
say the mayor
police commissioner public prosecutor
and very often that was the son of the
amsterdam mayor because it
muiderslot
of strategic importance
Amsterdam if you are on land
wanted to reach then you have to stop by
that that castle and PC hooft for example
that was the son of the mayor
he was bailiff lived there for 38 years
then they mostly have writer and
closer
because he knows best about him there
has the history of the
eighty-year war described
say the lou the young of the
eighty-year war and a lot
plays are paintings
based on the work of her
made and that is why it is actually
also the PC hooftprijs named after him
Well that ball your system continued to exist
the time of Napoleon who has it
completely abolished
so there was no more his home
needed and the muiderslot white with with
neglected
third minute idea was paul
leaked it was bad and then came and the
pony is defeated and king willem 1
came back from England and did not know
all he had to do with the well
and this advice is also framed
at my office
there he announces that he is
muiderslot wants to sell for demolition
for stones and beams and yes that was possible
you do not have a storm of that
outrage arose especially in
Amsterdam
because he is nineteenth-century crane or
who those circles around my head the
the muide circles left the cultural
the seventeenth century that was in the 19th
century tremendously romanticized look my all
streets around the concert hall
all names of people who are in the
muider circle
were it so that could not be
eventually king willem 1 thought me
take out the water and we’ll take care of it
castle remains
but then the destination had to be sought
is yes what do you do with such
castle every time something new so she
hotel wanted the disabled of
make a kind of hospital many injured
sea soldiers
but that was only a few of them
to be and that story somewhere else
under upon a so yes that was needed here
then a girl’s pension and healthy
the on the south sea and good too
defend so that was a nice place
they also did not think
and then came the idea that I think
what a fantastic plan and we make it
a national historical museum of that
discussion that that also plays every 100
year around then we need a new one
national history museum
but the muiderslot was a bit small
they found and ordered the ice
the Rijksmuseum as we know it today
to build and we are then in 1878
opened as a national museum in which we have the
tell stories about floris 5 in the
middle ages and pc hooft and the 17th century
and and and his mother circle
well that we have a museum
and as it looks right now in
the introduction has already been said to have this
is also in the municipality
throw smear and it is special
spot it is a lot of water to put me in it
looks fantastic
this use always this picture to us
castle and our museum to sell at the
foreign tourists and if there is to
come
then it is already a little disappointing
how big it is it is a kind of eh yes
Dutch scale is you know that is
a cozy holland castle and if
they then go inside yes that those halls
they find beautiful the collection they find
beautiful
so he does it well but first
authority has always looked like this
photo we also see that is really one
huge big handle
if it does not look like it is small
but
and they are always among
the impression is that it has become a castle
built in the 13th century and in particular the
group
American tourists and that’s it
most of our foreign
visit’
who finds that fascinating the 13th century
people that is incredibly long
ago
well we have a beautiful medieval one
weapon collection
from the now viking sword from the
eighth century to
muskets from the 17th century
we have beautiful 17th century
paintings 17 century furniture
this is the knight’s hall we keep in per
year also always 10 stage activities
so classical music or shakespeare
performances and if you ever have the chance
to get a ticket for it
get hold of
that is really worth it because
that suddenly comes to life socially because
you see those paintings and certainly not
classical music then sat in the summer then
is the power cures seems is such a full
but inside through the windows
existing painting on fire and flame
after that the break we also do the
candles actually do not do too much
that well how the collection
but it’s really worth it
we also had beautiful gardens 17th century
renaissance gardens and there we tell
the stories as befits a museum
we talk about yesterday but try
with that
today the interpret and if we are right
do then
we also have something about tomorrow
try to say well I take it along
to
2011 was a bit wrong
the cultural sector
halbe zijlstra became state secretary of
culture and the yes that came from that
institutions can do it themselves
we have to make some savings there
left and right and yes so we saw of it
or sawing through the subsidy that
that is going to be less so that is one
part of our in the
the second thing we did earlier was that
especially on the leisure activities
increasingly were discussed
I myself am living in the green heart
well there you have one to the other
polder sports farm that starts there
and it’s a lot of offerings
leisure activity
so yes if they offer more, the number
people remain the same
then you better do your best to
to get the same number of people, but we
We also saw opportunities because yes we have
of course one and their a nice couple
we are part of the statement of
amsterdam and the position of amsterdam
is unesco world heritage so we realize
have a piece or ten unesco world heritage
objects in the netherlands that special
we are close to amsterdam we have
also a historic building with
with the city here you can see it for example
toll privilege of amsterdam that is the
the birth certificate of the city
it can be seen in this weekend
city archive
October 27 is the birth of Amsterdam
1275 and under this certificate
there is the stamp of floris
fifth the 19th count of Holland also
but the lock she has built and that
is also true because at that time
utrecht big city and the trade went
about that fighting chain came and you
sees a toll privilege in Amsterdam
then gives you that a bit better
start growing
is that what every celebrated and he is always
but a weekend to see that
certificate because you have to view it
it does not show too long
whatever we have, it is that link
of course with that amsterdam
mayors, so on the left you see the PC
hooftprijs
and on the right you will see a fat cock
called that painting too too
the Rijksmuseum
he was also bailiff of the fool’s lock and
his father was also the mayor because
that just strategically an important one
place was so by all that
to combine
actually came up with the idea of
let’s leave the moussign direction that
foreign tourists
amsterdam cheese school but go the lock
call and that is not just the name
do I change on your website
leaflets make your tour
customize cooperation with
amsterdam marketing
partnered with gold
keys the door
the concierges of the big hotels
my start were not so good what
people did a little bit there
shame about amsterdam cheese on me
Finally what a fool
home was our part we got cm solo the
sometimes even e-mails from that our head
communication and marketing but four one
part had to be in the courtyard
where she was and people thought that was weird
people found it uncomfortable
still the muiderslot what nonsense
now we are five years further and
it just works
then we had 10,000 foreign ones
visitors now have 27,000
foreign visitors and it works
and people also find it worthwhile
they come to muiden muiden is one
beautiful historic harbor town
are good catering and you notice that too
back from the people of the restaurants
in the cafes that see the afternoon
suddenly all sorts
Japanese walk in or Americans
walk in and they are around it
muiderslot visited
so it just works well and also
demographics is the number of children
slowly the less be
fewer children born
so they come fewer children less
family and that is true the pond
we often in in fish it is that
foreign market is for our
interesting growth market and it works
good
and then rich happens this you see now
a book I think is it
South Korea, I have been told
and there is suddenly a picture of it
muiderslot in and then you run into muiden
at the lock I do not know if he knows it
waiting for lock in sluice open and
a group of South Koreans is standing in front of you
they have such a book with them and that
are very enthusiastic about pointing
to hear the castle nanette who finds
the beauty that they have found and yes
that you also get this is a group of the
Chinese tour operators who also come
take a look and it turns out that they are
it still
they also like it on it
muiderslot and you know it
and that is also the most important thing
at this moment actually can against you
of course we try to do it ourselves
everywhere
advertise and via the internet one thing
the strongest thing is that which you are too
offer
that that’s good and that they’re talking to each other
tell because people just tell
via social media
Well I have been to muiden you have
the muiderslot cycling for an hour
amsterdam and the
it is the best kept secret
From Amsterdam you have to go there too
go and show we just happen
that word-of-mouth advertising through the social
media
that is disarming xxth channel and she
come not only from Asia is I come
also from Africa and I just said ours
largest group are the american
tourists
Well then I want to finish with with now
the next step because look at that
amsterdam gift muiden slot I’m on
at the beginning you were we had we had
him we had something and and we have the the
packaging what changed for one
certain target group for those tourists
with amsterdam cheeses called that sounds
a lot closer than they are because they are
have no idea where to muiden
light and that effect sees that too
has been taken over by amsterdam marketing
what you have now is not just amsterdam
cheese do you want the amsterdam beach is one
you have to catch up with the old Amsterdam and
creates amsterdam is faint in the
Keukenhof
and we always call it funny
waiting for amsterdam haven in rotterdam
will be a bit sensitive before
that is only for whom tourists are broken
but you ‘re small with an hour and a half
if you’re in New York and Paris
arguing in the city travel to all four
not crazy so that is we have it
the product is packaged differently and what we do
want to do now and that is the next
step
we want to show what looks good
we offer and I just walked in already we see
have the beautiful golden age collection
but there are in the Netherlands and certainly to
Amsterdam
many more museums with a beautiful golden
century collection
if you look around right there in Netherlands
there are hardly any museums
something about the means how to tell that
is also true a bit because in us
history education then you go from the
Greeks to the Romans and a whole
fast but willem of orange because there
begins the history of the fatherland
father so the means is fast
skipped and if in germany or
to do very differently there is that
We have been a lot of prominent and
much more prominent in history
books that I think are a big one there
opportunity for us as a museum to us
fussing dropping as museum
the Middle Ages that means it is quite
a lot has to be done what we have to do
of course special objects there
to go and special objects must
always very well protected with
climate-technically well preserved blue de
have to be well- lit and it is
We do not care about that
buy special objects
what it
the pace of the Rijksmuseum
lelystad are special numbers
special objects we have of one
the national service for cultural heritage
acquired some special object
but we need the facilities around it
create in their own
castle built in the middle ages
sometimes draft and what without its stairs
has put a security to which there
make good adjustments so that we can
to be able to present well
and the intention is that we are in winter
of 2009 10 2020 close for half a year
then go for that
to realize change
not that we are the whole 19 or the 17th century
collection will go overboard 5
keep rooms with the 17th century golden
whole story but the rest of it
castle will be much more medieval
collection to see more there now what
now it is mainly the castle that you are
continues and with many children’s games
so we will do that change and I will
we all need it forward to 2020
Forty’ll watch
but in the meantime also have each
year
theme years with exhibitions that
focused on those Middle Ages
next year it would be contention but the
stable key of amsterdam that the lake
Then only marketing becomes one
underlying fra below is thank you for
your attention
”
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