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Hagamos contenidos sostenibles | Roger Casas | TEDxLeon


[Music]

[Applause]

good night my name is roger houses

alatriste and I am a garbage generator

cybernetics

some of you have also

and we have been living with

smartphones just ten years ago

steve jobs introduced the first iphone and

in these ten years these little machines

superpowers have changed the world in

different aspects in the social in what

politically in the cultural in what

economic and they have also changed us

us as people

It must be said, we have been here for ten years

generating digital content in a way

everyday maybe we realize but

constantly these little machines that

they have microphones cameras and they are

connected to the internet we have done this

a habit and that moment has come

poll

stand up please by all

favor

so we also express it a little bit and

I’m going to ask them to stand

only people who have not

published nothing on the internet today all

people who have not updated their

facebook profile all people

that they have not posted a single tweet

all the people who have not climbed

a photo to instagram is already good

all the photos the people who do not

have sent a whatsapp message

we are generating digital content

all the time to forgive allies and

loosen I’m sorry to tell you that all these

things that we publish most of

they are absolutely irrelevant

we publish for different things but

above all we publish them

because we have an urge to be

visible

most of the things that we publish

respond to this need that we have

to get a like to get some

answer

this has generated a vicious circle

tremendous of which we have the

guilt and we are the ones who have the worst

part because this constant publication

constant content to what it leads

is to publish more to be able to be

visible and to get those answers

what we want we are guilty of

this very avalanche in which we

we are joining and we are not alone

this has to do with your own

platforms that reward in quotes to

the people that more things public neither

in those who have more lax internet

we will think about this today’s children

in day they do not want to be astronauts not

they want to be firefighters want to be

Youtubers as I said before were

the people we are publishing

things all the time and we are also

signing to see that you have published the

person who is sitting next to

US

then there are the media

that publish this type of headlines

bait only to generate traffic

are the channels of this and better

I speak and then there are also the brands

that you have also made by trying

tell stories to link with the

people although really what they are

doing in most cases is

make ads disguised as stories

that nobody wants to see together between

everybody

we publish or generate more than 2.5

millions of exa bytes every day

more or less to understand them are 350

million songs or 90 years of

audiovisual content on high

definition

every day that is to say we generate

contents above our

possibilities and this is something that

nobody really has thought

although we think it very little because

because it is cyberbull does not bother us

we do not open the door of our house and

us

let’s see garbage on the floor does not smell

wrong so that reason does not hinder and in fact

wait because the doe height is

pretty

we open facebook and we see a lot of

Perfectly tuned photos

perfectly filtered some more or

less well framed by beaches

spectacular sunsets

beautiful tata kiss of scallops

perfectly plated garbage

Pretty is not good for anything but there

is and makes us kill the time that before

we killed listening to a record or

talking to people but well this what

what it generates is a problem that has two

sheds

the contents are unsustainable in two

forms first is the unsustainability

intellectual is to say all this time

that we lose and that we dedicate to him

just browse between these photos

that are absolutely irrelevant

our videos that tells us anything

but also the time we lose

filtering them before and then king watching

see how many people have given us like everything

this time we could be

taking advantage of doing something else

let’s think that 50 percent of the

people who live in this world do not

has access to the internet and yet not

I know if some others have had this

feeling of saying hey

I think I could have read a good

book in all this time that I have

giving him lax photos of kittens

but it is only part of the problem

the other part and where we least think

it’s invisible garbage and for this they

is going to put my own example in 2010

opened instagram of which I already see that

they are all users

since then I went up to this network 1917

photos or videos more or less a ratio of

1 273 per year or five per week this

It does not seem like anything exaggerated

after what they just told us

here the problem is what is not seen in

this same time lapse

my phone that is connected to me

dropbox account everything that I

up everything that I photographed

or recording this network is directly uploaded

in this time lapse in this same

Time lapse has been uploaded to this network

23 thousand photos and videos at a ratio of 3

thousand 500 per year and 10 per day in my

defense I have to say that in this

time lapse has had two children and

that is terrible to be contained in my

dropbox account there are about 100 gigabytes

of these contents that nobody sees and that

they are there rest two more or less

the equivalent of having all the

seasons of breaking bad the mad men and

of game of thrones together what my

videos and photos are pretty less

entertaining that these things but are

there they are in the cloud and this brings us

to the second point that is the

ecological sustainability of

contents

everything that we raise to all

these networks including the messages that

We upload to or send through

whatsapp stay in the cloud and the cloud

the truth is that it is one of the best

inventions or at least the best

names that have been put on the

last years because we think

in the cloud and we think like in the clouds

that I was counting light and makes a

not beautiful time with a sky

Blue back and crocodile-shaped

but in reality the clouds look like

more to this the cloud is formed from these

data centers that are strengths

gigantic that host the servers

that host the data and these centers

data have an ecological impact

from which practically nobody is

conscious at the time of publishing

Let ‘s talk a little bit about cloud

little data nothing more to for

illustrate the matter

these data centers with a lot

energy mainly because they have

to be plugged in all the time for

that we do not fall whatsapp and that

our photo is available all the

time and also have to be cold

whereby the energy consumption is

a hundred times higher than any

office building that can be

imagine langfang china is the center

of data bigger than me of 60

hectares and as measures that do not

be hectares on a soccer field

they are about 100 fields of

football in the world there are about 7 thousand 500

data centers and this number grows to

a rate of 21 percent each year and

it is estimated that this is the good news

that by 2020 the 8 percent of these

data centers will be green great

News

let’s think about the following while a thousand

millions of people in this world do not

they have access to electric power

we waste energy watching

to see how many life to the last

photo that we upload also but not all

It is so serious

let’s see internet is a great invention

probably one of the best

inventions of humanity

the problem is that just like how

happened with cars or as happened with

the planes we are the first

generation that has had to learn to

use this and we have to learn to use

and that entails taking many scratches

that’s why I’m not saying we cut our

Internet connection and we have our

smartphone in the trash but we think

we think before publishing who you

interesting what I’m about to

to post

we think that there is more content there

available that we can

consume in all our life and that of

our children and our grandchildren

let’s think that it is like this to see garbage the

pretty the invisible takes away time and

it takes away energy

we think before publishing because no

post is also share

many thanks

me

”

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