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Hacking democracy with theater | Eero Epner | TEDxKyiv


Translator: Zahra’a Al-Obaidi Checker: Anwar Dafa-Alla

Hello.

I am Aero and this is my famous passport

(Laughter)

Yes, I had to come here last year

But in Estonia we have these kinds of plastic personal cards

Where I travel by

And I pay for my exams

And I turn my bank transfers

I can review my children’s homework

So it was a big surprise when I was in Munich

at the Air port

It turned out that in order to come to Ukraine

I need 32 pages of neglected paper

So I did not come, sorry.

I worked at the state-owned NO99 theater

It is located anyway

In the same building as the Estonian Ministry of Defense

We have a business project since 2004

Where we are a small regular theater

We do a variety of jobs

But also work for Shakespeare, Olby and Sheikhov .. Etc

When Ladislaw told me from TEDxKyiv I was talking here

“It would be great if I came up with some ideas

Which can keep Ukraine through which “

The bad news is that I have no ideas of this kind

Not even one idea

But the good news was that this did not stop us six years ago

When we founded a fictional political party

And for a very small period

He acquired all the symbols of power there in Estonia

We wanted to do something great

And more importantly, something real

And then we did this

(Video started)

– Who is Tate Ogasu?

Estonia, Estonia, for Estonia

Between fire and water

Together we are strong

Estonia, Estonia, for Estonia

Between fire and water

Estonia, Estonia, for Estonia

Between fire and water

Together we are strong

(End video)

(On the stage) Aero Ebner: Yes, we have created a fictional political party

His name is Estonia Standard

Now if this name is familiar to someone

Because it looks like a united Russia

So be it

Because that’s exactly what we wanted to do

We wanted to create

The most popular and most comprehensive party

And we succeeded in that

(Laughter)

There were only two problems

(clap)

There were only two problems: yes. The general began to love us

Second, they thought this was real

I mean journalists, politicians and voters, they all believed

We are a real party

We have therefore been invited to various talk shows and television programs

We have published daily and weekly newspapers

Of course we did everything we could

So people believe that we are a real party more and more

So we had posters in the streets

In fact, it was not on the streets but on one street only

Because we did not have the money to print more posters

But that was enough because of these pictures

Published in the Estonian press and media for several weeks

And so on for this in the elections

25% of voters said “yes I will vote for them”

I even remember that when my old neighbor came to me around the age of 80

“Come on, men, you have to take power

Must make a change in this mandate “

And so we were

Ten representatives and almost no money

We are expected to protect Estonia

And as TEDxKyiv expects me to protect Ukraine

(Laughter)

Yes you laugh

Maybe one of you will ask what our program was now.

What were our thoughts? And what did we promise?

Well, the answer is: we did not have a program or ideas

And promised us everything

We did not really have anything in our hands

Yet we enjoyed the tremendous support of the people

And why?

We did something simple

We said that we are against the former founding parties

And we are a new force

And that was all that was required

Be against the present and show yourself as the future

Because people love the future

So when he announced that we would hold a party conference

For 12,000 people

Tickets were sold within 48 hours.

In fact the seizure of power is not a difficult thing

If we can do that, you can do it too

And to give you a quick overview

Where you can take notes on how to take power

I would like to stress three things that were an important factor in our success

First: It must be beautiful

I am not joking about that

Because we had big posters for the faces of our representatives

They looked beautiful and that’s why I could not show my picture

(Laughter)

Yes, beautiful people

Because when you show yourself being someone of a new power

It should look modern and vibrant

We did not have any printed texts

No, we have not posted any articles, articles or comments

We only worked on drawings and pictures

And that’s all it takes

Second: Emotions

I read an interview two months ago with former adviser to Vladimir Putin

He said that the main thing to control the masses is emotions

For this reason, it was “generous”, so the Sochi Olympics,

They did not need economic interests or things of this kind

Their attention was symbolic and purely emotional

This is what happens in the democratic state

Emotions, emotions, emotions

And of course people are bored at a moment of emotions

They want to return to their old normal and boring lives

The solution is to give them new offers that excite their feelings

And that’s what we did

We were very passionate

And the third thing is: media of course

It is a very well-known fact

The media plays a big role in building social views

So it is a very simple fact

You must have friends in the media

Please note that people confuse things all the time

Your friend who works in journalism and the media should not write about you

They do not even have to support you

They just have to be your friends

This is the largest news portal in Estonia

Hundreds of thousands visit the site every day

And let me remind you

Estonia has slightly more than one million inhabitants

So this is a gate

In the night we blushed some posters

Yes, we did it ourselves

Our comrades threw some paint on them, so the posters appeared this way

News that our posters had been tarnished had been taken top

In that news portal for eight hours from 8 am to 4 pm

And why?

Because of this person

He is a friend of our director and works in this news portal

Did not support our ideas

Because we did not have ideas as I said before

( Laughter )

He was just supporting us

I believe this is the true meaning of a good friend

And at the end of the project

We were in the conference hall with 12,000 people

And they all expected us

To complete the composition of the party in order to prepare for the elections

They really supported us

The only problem was that we did not want to continue

We wanted to go back to the theater

To represent “Who’s Afraid” for Virginia Woolf again

We did not want to continue to protect our country

We wanted to retreat

And talk about – do not know – Stanislavsky and improvisation

So if you are in this case

Where 12,000 people expect you to say one thing

Twelve people want to say the exact opposite

What will you do?

Well, just say it

Was it difficult? No, it was not really

People shouted for the usual half minute anyway

But the hardest part is to give up power

Loss of power

Even if we do not have any real power anyway

Even if this loss is voluntary

It was very difficult

I remember that I was in the weeks after the conference

I open the newspapers every morning and look for our names

I was really looking for my name

But I could not find him

We no longer mention in the newspapers again

And we were from the past

So I was very sad a bit

And maybe this is also one of the reasons for coming here

( Laughter )

So I can stop here and say, “Yes, it was a great job”

Why did we do it?

Because we were dissatisfied

On how democracy is being manipulated in Estonia

Or as told by Ladislaw of TEDxKyiv

“Please come here and tell us that this nonsense is happening everywhere

Not only in Ukraine “

What do we want to achieve?

Well, we wanted to educate people in order to reflect that on society and so on

Have we succeeded? We will never know.

And why theater?

Well, I believe theater is the best way when someone cares about topics

Such as “How can I handle the mess today?”

Yes, it was a great job and I’m proud of it

But Treki has a song called “Hell Around the Corner”

Our project was 6 years ago

We had parliamentary elections in Estonia two years ago

There were two parties doing the same things that we did almost

All they said about themselves was

That they are against the establishment of parties and that they are a new force.

They won 17% of the vote

In addition, they are not wonderful

One very rightist, of the new fascism I think

And the other for hippies and jazz lovers

So they themselves did not have any idea

About what ideas they should have

And thus understand opportunists

Then I began to think

Because I had a feeling that they are in Parliament now

At least partly thanks to us

We believe that we are a good force in our theater

We support gay rights, welcome refugees

We donate for whales, dolphins and so on.

We used the populist theory for power

And what turned out to us or turned out to me at least

It’s still me

Even though I used an abhorrent method of populist theory

It did not seem strange or alien to me

It was an essential part of me

So populism is really a part of me and lying was not difficult.

I was really lying to you today

Do you know this young man?

Not a friend of our director

This is just a random picture I downloaded from the internet a week ago

I searched for “trustworthy face” and found this picture

We did not have 12,000 people in our conference room, they were only 10,000

Or 7500 to be accurate.

So sorry about that but it was necessary

To show you that populism is not just a tool used by bad guys.

No, we all use this medium.

Consequently, the result is

There are no good or evil forces in democracy

There are no longer conflicts

There are neither conservatives nor liberals because everyone can be both

Those who support economic freedom can certainly be against the rights of homosexuals

And those who say they will stop corruption

They can stop important reforms

If they are connected with a lot of lobbyists

So, yes, there are no good and evil forces in democracy

There is no indication of which direction we should go.

All I would say is that democracy is not like “Star Wars”

Where space knights are fighting against Darth Vader.

Democracy is very much like pornographic films, where everyone participates at the same time.

(Laughter)

(clap)

So the real issue is – I think that even in Ukraine today –

Not how to get to good people who have power.

It is not a question of how to concentrate power

In the hands of a few good people

Rather, vice versa: how can we distribute power?

How can we distribute power?

I do not want to be Batty Smith anymore

But the issue is actually:

How do we get to people who have power?

Because convergence is the essence of power

And people love it

I love that

Because it gives me freedom

Not to participate and take responsibility

But I think the real task today is not to know voters

How to take the so-called right decision in the elections

No, our mission is to get to

Where he or she sees himself or herself as politicians

He or she is making politics.

There is this main expectation

In all modern Western societies the world changes in one day.

That’s also why people are eagerly waiting for New Year’s Eve

Because they think that everything will change that day

And therefore they make promises

They promise to stop smoking and start loving their wives again

To be better prime ministers and so on.

This is also a major predictor of democracies

Wait for something that can instantly change everything in just seconds

New parties, new politics, new faces.

But I would like to say that we must turn these expectations upside down

It’s not about New Year’s Eve in democracies.

It is very easy to be a star on New Year’s Eve

All you have to do is look beautiful and sing well and promise a lot of gifts.

But it is actually January 1

The moment you stand alone in an empty ballroom at 4 am

The balloons and around you empty empty champagne glasses

This is in fact the decisive moment in democracy.

There is also a fundamental paradox in Western democracies

That all decisions during the so-called revolutions

I was taken emotionally and greatly exaggerated

I think this is a good thing because feelings unite people.

But at the same time

The same feelings also frustrate people when the young days are over

It is as in nature

All neighborhoods feel sad when sex ends.

So I think I do not have a solution

Unified Estonia also has no solution

But because we were also very emotional and very obliging

I suppose it seems that this does not work in real life

Well, it works for a short time,

But we must really distribute power over the long term

We or the people must stop dropping all their expectations

Ministers, presidents and politicians.

Democracy is not a decision made by good people

Who make the right decisions at the time.

Democracy is about us, where we make a lot of decisions every day.

Some of these decisions are good and others are bad.

But the world certainly does not change in one day

But it changes every day.

And now, how do we get to that point? I do not know.

But remember that I told you about my neighbor

That old man is about 80 years old

I did not lie about it.

I thought, “What would make him take responsibility?”

The answer is regrettable.

This requires courage.

To be a citizen: This requires boldness.

But how to be bold in democracy?

It is very easy to be brave in a dictatorial regime.

I remember my father during the Soviet era

When he hits his finger with a hammer

He always says in a loud voice: God damn the Soviet power

So I think he was a bold man and he was.

I have to say that he was a little clumsy in using the hammer

So I heard a lot of this cheering.

But what do you shout when you have democracy?

And hit your finger with a hammer?

In a democracy where everything looks fine, it seems stable,

It looks almost perfect

I really do not know but I’m sure it is executable.

As a first step I would recommend that you always carry a passport with you

Because it reminds you

You are not just human but also citizen.

thank you.

(clap)

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