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Getting Beyond the Brand to Nurture the Mountain Within | Darren Southcott | TEDxKISJeju


good morning everyone firstly I want to

good morning everyone firstly I want to apologize normally these tedxtalks are

apologize normally these tedxtalks are

apologize normally these tedxtalks are full of zest than one for our uncertain

full of zest than one for our uncertain

full of zest than one for our uncertain future we are urged to create innovate

future we are urged to create innovate

future we are urged to create innovate and even recalibrate ourselves well

and even recalibrate ourselves well

and even recalibrate ourselves well today I want to look back the other way

today I want to look back the other way

today I want to look back the other way that the values of our past and their

that the values of our past and their

that the values of our past and their importance for our future now culture is

importance for our future now culture is

importance for our future now culture is changeless of course but the pace of

changeless of course but the pace of

changeless of course but the pace of change of Jeju is disorientating I think

change of Jeju is disorientating I think

change of Jeju is disorientating I think 2007 was a key here for such change not

2007 was a key here for such change not

2007 was a key here for such change not only was it the I arrived from the

only was it the I arrived from the

only was it the I arrived from the island but it was also near Jeju was

island but it was also near Jeju was

island but it was also near Jeju was designated as unesco world natural

designated as unesco world natural

designated as unesco world natural heritage the population in 2007 was

heritage the population in 2007 was

heritage the population in 2007 was around 560,000 an error about 5.5

around 560,000 an error about 5.5

around 560,000 an error about 5.5 million tourists by 2020 there will be

million tourists by 2020 there will be

million tourists by 2020 there will be 700,000 Islanders and 20 million

700,000 Islanders and 20 million

700,000 Islanders and 20 million tourists skyscrapers naval bases cruise

tourists skyscrapers naval bases cruise

tourists skyscrapers naval bases cruise course and new airports are transforming

course and new airports are transforming

course and new airports are transforming the landscape and our relationships with

the landscape and our relationships with

the landscape and our relationships with the natural world understandably many

the natural world understandably many

the natural world understandably many locals say we’re killing the goose that

locals say we’re killing the goose that

locals say we’re killing the goose that lays the golden egg and that golden egg

lays the golden egg and that golden egg

lays the golden egg and that golden egg is chitti’s natural heritage with two

is chitti’s natural heritage with two

is chitti’s natural heritage with two other natural science titles Jeju is the

other natural science titles Jeju is the

other natural science titles Jeju is the world’s only UNESCO Triple Crown an act

world’s only UNESCO Triple Crown an act

world’s only UNESCO Triple Crown an act of self branding that encapsulates the

of self branding that encapsulates the

of self branding that encapsulates the clash between branding and conservation

clash between branding and conservation

clash between branding and conservation but I want to discuss today I came to

but I want to discuss today I came to

but I want to discuss today I came to know this clash during my time as editor

know this clash during my time as editor

know this clash during my time as editor of a local english-language newspaper as

of a local english-language newspaper as

of a local english-language newspaper as I gazed out at the slopes of a mounted

I gazed out at the slopes of a mounted

I gazed out at the slopes of a mounted the still provide food shelter and water

the still provide food shelter and water

the still provide food shelter and water to islanders it was clear that the new

to islanders it was clear that the new

to islanders it was clear that the new Hobbit was tourist dollars and it was

Hobbit was tourist dollars and it was

Hobbit was tourist dollars and it was being mined like an extractive industry

being mined like an extractive industry

being mined like an extractive industry millions had flocked to the island

millions had flocked to the island

millions had flocked to the island following in esco designation yeah I

following in esco designation yeah I

following in esco designation yeah I wondered if the stamp of natural

wondered if the stamp of natural

wondered if the stamp of natural heritage that overshadowed the mountains

heritage that overshadowed the mountains

heritage that overshadowed the mountains cultural genius long before the tourists

cultural genius long before the tourists

cultural genius long before the tourists came of course the islands mins bled

came of course the islands mins bled

came of course the islands mins bled into every

into every

into every a comb and clip of the mountain a wonder

a comb and clip of the mountain a wonder

a comb and clip of the mountain a wonder of natural science yet also the sacred

of natural science yet also the sacred

of natural science yet also the sacred mountain of Creator God s/sgt oh hell

mountain of Creator God s/sgt oh hell

mountain of Creator God s/sgt oh hell man who lives on in it voluptuous

man who lives on in it voluptuous

man who lives on in it voluptuous volcanic cones and deep ravines if

volcanic cones and deep ravines if

volcanic cones and deep ravines if you’re unfamiliar with her story of

you’re unfamiliar with her story of

you’re unfamiliar with her story of creation and sacrifice here is an

creation and sacrifice here is an

creation and sacrifice here is an interpretation by former Islander and

interpretation by former Islander and

interpretation by former Islander and filmmaker Luther scream

[Music]

[Music] I

haha yes and I you go to Home Depot

haha yes and I you go to Home Depot chugger to undergo the horn I mean not

chugger to undergo the horn I mean not

chugger to undergo the horn I mean not on Hannah mean to me though ha i own a

on Hannah mean to me though ha i own a

on Hannah mean to me though ha i own a step banana cook johanna mundo Hannah

step banana cook johanna mundo Hannah

step banana cook johanna mundo Hannah Romeo cannon una sand OTO cannon guna

Romeo cannon una sand OTO cannon guna

Romeo cannon una sand OTO cannon guna easier to turn you lugia tattooed Oh

easier to turn you lugia tattooed Oh

easier to turn you lugia tattooed Oh Maya oh sure

chose handbags honey didn’t you I whoa

chose handbags honey didn’t you I whoa mandala and Bolin Chum Richard you do

mandala and Bolin Chum Richard you do

mandala and Bolin Chum Richard you do I’m that kid oh ho ho she won HOH HOH

I’m that kid oh ho ho she won HOH HOH

I’m that kid oh ho ho she won HOH HOH hey Louise honey on your paddle you now

hey Louise honey on your paddle you now

hey Louise honey on your paddle you now have to lose iona

the quote pathologist Joseph Campbell

the quote pathologist Joseph Campbell mythology is not a lie mythology is

mythology is not a lie mythology is

mythology is not a lie mythology is poetry it is metaphorical it is a truth

poetry it is metaphorical it is a truth

poetry it is metaphorical it is a truth beyond words and what this story tells

beyond words and what this story tells

beyond words and what this story tells me is that our ecosystems are the bodies

me is that our ecosystems are the bodies

me is that our ecosystems are the bodies of our ancestors some more mortal than

of our ancestors some more mortal than

of our ancestors some more mortal than others perhaps we fused with the

others perhaps we fused with the

others perhaps we fused with the elements in Italian switch sculpted our

elements in Italian switch sculpted our

elements in Italian switch sculpted our genes our cultures and our landscapes

genes our cultures and our landscapes

genes our cultures and our landscapes Jeju he forgets Jesu nature yet the

Jeju he forgets Jesu nature yet the

Jeju he forgets Jesu nature yet the tourist narrative is of a pristine

tourist narrative is of a pristine

tourist narrative is of a pristine landscape and i believe is sanitizes the

landscape and i believe is sanitizes the

landscape and i believe is sanitizes the mountains cultural essence it may seem

mountains cultural essence it may seem

mountains cultural essence it may seem churlish to decry world heritage yet i

churlish to decry world heritage yet i

churlish to decry world heritage yet i believe the separation of nature culture

believe the separation of nature culture

believe the separation of nature culture within the convention text actually

within the convention text actually

within the convention text actually reporter worldview which saw a

reporter worldview which saw a

reporter worldview which saw a wilderness as terra nullius or nobody’s

wilderness as terra nullius or nobody’s

wilderness as terra nullius or nobody’s land alternative realities to scientific

land alternative realities to scientific

land alternative realities to scientific discourse work excluded such as native

discourse work excluded such as native

discourse work excluded such as native peoples at yellowstone national park we

peoples at yellowstone national park we

peoples at yellowstone national park we have come a long way since then of

have come a long way since then of

have come a long way since then of course our culture’s not yet be fully

course our culture’s not yet be fully

course our culture’s not yet be fully redeemed within the world’s first

redeemed within the world’s first

redeemed within the world’s first protected areas were sacred sites such

protected areas were sacred sites such

protected areas were sacred sites such as sacred groves sacred screams and

as sacred groves sacred screams and

as sacred groves sacred screams and sacred mount is the image of a timeless

sacred mount is the image of a timeless

sacred mount is the image of a timeless long humanized nature still lingers I

long humanized nature still lingers I

long humanized nature still lingers I hope we are talks of judges pristine

hope we are talks of judges pristine

hope we are talks of judges pristine volcanic cones yet their temples and

volcanic cones yet their temples and

volcanic cones yet their temples and shrines attest to their spiritual values

shrines attest to their spiritual values

shrines attest to their spiritual values did use what our woodlands often spoken

did use what our woodlands often spoken

did use what our woodlands often spoken of as primeval are actually called this

of as primeval are actually called this

of as primeval are actually called this gardens providing food fuel and shelter

gardens providing food fuel and shelter

gardens providing food fuel and shelter and a rich mythology to use animistic

and a rich mythology to use animistic

and a rich mythology to use animistic traditions thrive on how the slopes yet

traditions thrive on how the slopes yet

traditions thrive on how the slopes yet we are told about only the children’s

we are told about only the children’s

we are told about only the children’s fairy tale element at the National Park

fairy tale element at the National Park

fairy tale element at the National Park office and report heritage center

office and report heritage center

office and report heritage center culture is in the DNA of our natural

culture is in the DNA of our natural

culture is in the DNA of our natural places yeah by rendering it from nature

places yeah by rendering it from nature

places yeah by rendering it from nature we create a voyage which is then filled

we create a voyage which is then filled

we create a voyage which is then filled by brands such as UNESCO on a recent

by brands such as UNESCO on a recent

by brands such as UNESCO on a recent trip I palla I spoke to hikers about the

trip I palla I spoke to hikers about the

trip I palla I spoke to hikers about the values a place on the Mount

values a place on the Mount

values a place on the Mount many spoke of world natural heritage and

many spoke of world natural heritage and

many spoke of world natural heritage and don’t get me wrong UNESCO has

don’t get me wrong UNESCO has

don’t get me wrong UNESCO has strengthened our conservation regime

strengthened our conservation regime

strengthened our conservation regime yeah I wonder if more could be done to

yeah I wonder if more could be done to

yeah I wonder if more could be done to nourish the cultures that live on the

nourish the cultures that live on the

nourish the cultures that live on the mountain the IUCN the world’s foremost

mountain the IUCN the world’s foremost

mountain the IUCN the world’s foremost conservation organization agrees that we

conservation organization agrees that we

conservation organization agrees that we need to do more to talk about nature’s

need to do more to talk about nature’s

need to do more to talk about nature’s spiritual dimensions they believe that

spiritual dimensions they believe that

spiritual dimensions they believe that by not nurturing sacred place to the

by not nurturing sacred place to the

by not nurturing sacred place to the land we not only benefit conservation

land we not only benefit conservation

land we not only benefit conservation are we also enrich local communities

are we also enrich local communities

are we also enrich local communities resurgence in Barbara’s suggests that by

resurgence in Barbara’s suggests that by

resurgence in Barbara’s suggests that by strengthening knowledge of and respect

strengthening knowledge of and respect

strengthening knowledge of and respect for sacred sites we not only benefit

for sacred sites we not only benefit

for sacred sites we not only benefit conservation but conversely degradation

conservation but conversely degradation

conservation but conversely degradation is more severe financial incentives

is more severe financial incentives

is more severe financial incentives right conservation a community in Yunnan

right conservation a community in Yunnan

right conservation a community in Yunnan Province China restored its sacred sites

Province China restored its sacred sites

Province China restored its sacred sites to boost biodiversity sacred trees and

to boost biodiversity sacred trees and

to boost biodiversity sacred trees and springs essential to conservation policy

springs essential to conservation policy

springs essential to conservation policy in a corner of northeast Aram and Fuji

in a corner of northeast Aram and Fuji

in a corner of northeast Aram and Fuji san japan perhaps exemplifies for the

san japan perhaps exemplifies for the

san japan perhaps exemplifies for the sacred the integral and central to

sacred the integral and central to

sacred the integral and central to conservation and for those who say that

conservation and for those who say that

conservation and for those who say that J Jews traditional world new is fading

J Jews traditional world new is fading

J Jews traditional world new is fading please note that emits all this change

please note that emits all this change

please note that emits all this change many jesu elders still refer to the

many jesu elders still refer to the

many jesu elders still refer to the mounted by her original name of hand man

mounted by her original name of hand man

mounted by her original name of hand man or grandmother thankfully this rich

or grandmother thankfully this rich

or grandmother thankfully this rich heritage is far deeper than the mountain

heritage is far deeper than the mountain

heritage is far deeper than the mountain site back in the early 90s when

site back in the early 90s when

site back in the early 90s when developers wanted to build a cable club

developers wanted to build a cable club

developers wanted to build a cable club right to the peak of the mountain it was

right to the peak of the mountain it was

right to the peak of the mountain it was the jew elders who spoke out loud this

the jew elders who spoke out loud this

the jew elders who spoke out loud this would you drive a stake through your

would you drive a stake through your

would you drive a stake through your mother’s breast and here is why this is

mother’s breast and here is why this is

mother’s breast and here is why this is so important because it’s seeking to

so important because it’s seeking to

so important because it’s seeking to hold humid destructiveness of an

hold humid destructiveness of an

hold humid destructiveness of an imagined purity we actually propagate a

imagined purity we actually propagate a

imagined purity we actually propagate a worldview the damage is both nature and

worldview the damage is both nature and

worldview the damage is both nature and culture by driving a further apart I

culture by driving a further apart I

culture by driving a further apart I believe this goes to the heart of where

believe this goes to the heart of where

believe this goes to the heart of where we want our society Civic Edmund Burke

we want our society Civic Edmund Burke

we want our society Civic Edmund Burke said that the social contract is not

said that the social contract is not

said that the social contract is not just a plot

just a plot

just a plot between the living also a

between the living also a

between the living also a partnership with those rabbi and those

partnership with those rabbi and those

partnership with those rabbi and those who have yet to be born and this is the

who have yet to be born and this is the

who have yet to be born and this is the essence of sustainability as well

cultures and religions change

cultures and religions change incessantly yet they are also deeply

incessantly yet they are also deeply

incessantly yet they are also deeply rooted in our landscapes and our

rooted in our landscapes and our

rooted in our landscapes and our communities they may not be as easily

communities they may not be as easily

communities they may not be as easily monetized yet they give kept from the

monetized yet they give kept from the

monetized yet they give kept from the unesco veneer for that reason they must

unesco veneer for that reason they must

unesco veneer for that reason they must be central to it so next time you look

be central to it so next time you look

be central to it so next time you look Papa hella do not think natural heritage

Papa hella do not think natural heritage

Papa hella do not think natural heritage think of the sacred cultural heritage of

think of the sacred cultural heritage of

think of the sacred cultural heritage of Jeju Islanders past present and future

Jeju Islanders past present and future

Jeju Islanders past present and future because despite where you have been told

because despite where you have been told

because despite where you have been told Jeju is not a new wonder of nature Jeju

Jeju is not a new wonder of nature Jeju

Jeju is not a new wonder of nature Jeju is an ancient marble of human culture

is an ancient marble of human culture

is an ancient marble of human culture and we all have a role to play in this

and we all have a role to play in this

and we all have a role to play in this future thank you

future thank you

future thank you [Applause]

”

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