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From history to startup acceleration, a common thread: curiosity | Simon ALEXANDRE | TEDxUNamur


[Music]

good evening I have a stomach ache

stress the stress of the student who

waiting in the hallway in front of the door

from the examination room

we are the friday april 18th, 2008 i

am in nairobi in kenya in the

doctor facilities without

borders where I finish a mission

of a week on the ground and I

works for the xm times my

presentation which is entitled my vision of

cetic at 50

a month earlier

returned home after work I

get a phone call from my

director of the time

at that moment I was leading a team

about ten people in cetic on

center of excellence in technology

information and communication

a research center based in charleroi

who work for others the

IT companies in the region

he asks me if we can see each other after

the work will be concluded very quickly

from one place to namur one finds oneself in

a brewery arrived on the spot there

do not go by four ways and

announces that he has just resigned from

his position as director and that the council

of directors offered to confide

the direction of the center

the news falls on me I’m going

to be 30 years old is a famous challenge I

go home and by chance I get

a skype call from a teacher friend to

the higher technology school of

montréal and I take this opportunity for him

explain what is proposed to me it is

very direct he tells me simon a

opportunity like that at your age you do not

will not have two I do not think

much longer I sleep on it

I accept a month later I become

director of cetic who occupies at the time

40 people

I think this event is the

first risk taking of my career

five years later

it’s been ten years more or less that I

am at cetic at this time and I

works daily with the

companies with a lack that

nevertheless want to go further

to go beyond research and

development to go into creating

of products in product launches

and it’s just before the break

of Christmas

we are in 2012 I get a shot of

phone

a headhunter who is mandated by

a Liège entrepreneur looking for

a director for an incubator and funds

investment he wants to launch on

cork

my dream this entrepreneur it’s about

stone west the founder of a

well-known company based in cork that

has become a world leader in

slowed down tv that occupies more than 400

people around the world through 15

office and which is at 90% market share

and the project in question is called and

called the factory in a nod to

the artist he appreciates

especially ndi warhol

the workshop in new york had been also

baptized with the same name the ambition is to

create it’s an incubator and funds

investments and so in two months

an incubator is a place where we go

welcome project leaders to

coaching them help them to launch their

business

the project is fantastic it’s a

real challenge

a blank sheet a project to

build this time not need

skype calls I go to go to cork

if I stop for a moment and I look

back to watch

the central element the common denominator

of all that I think it’s the

curiosity

indeed at the exit of my humanities

I hesitate between two ways

on the one hand the story that fascinates me

since my early childhood and

computing I fell into the

world of pc’s husband of the internet and the

two interests me I chose to start

through history by listening to the advice

from my parents who explain to me the

university course is enough

difficult and that passion should

soften it what was actually the

case

and here I am at the University of Namur

to start but candidacy then what

which is interesting in the story

is it’s a very 360 discipline

degrees because she’s going to appeal

she herself has plenty of other disciplines to

philosophy psychology

assistance sociology sciences

economic

the statistic the brief right as much of

ways of apprehending the world and its

reality that still help me today

I continue with a license by my

license to leuven the new and here I have the

chance to work on a subject that me

still passionate today the first

world war and especially

the invasion doubt 14 my completed license

i’m coming back to namur to start a

Bachelor’s degree in Computer Science and two years

after me here with my two degrees in

hand and this time it must choose and

to get into the professional world and

I leave in the computer the side

pragmatic tangi of technologies

attracts me and I start at cetic on

research center I was talking about

which had just been created

we are then a team of five

researchers at the time also in

sort of a little in start up mode

with certainly a little less risk and

I will start as a researcher in

software quality then I’m going to have

different opportunities are working on

regional projects European countries

in other technologies the grid the

cloud computing so technologies

that we all know today

since they are on our phones

laptops and us our computers and

projects that will not meet

a lot of people

in europe so in this course i’m going

also be confronted with failure since

I will start with a colleague a

start-up project which, however,

ambitious very noble idea it was

design and market a companion

digital to make it easier to maintain

home of the elderly

unfortunately the product will be launched

too early in a market that will not be

mature a lot of bitterness on the moment

but a lot of lessons learned that

still serve me today

and precisely the risk

uncertainty these are elements that

are my daily at the factory so the

factory so we are incubator

accelerator and investment funds

for technology start-ups we are looking for

projects that builds on

disruptive technologies that will power

to be developed at scale

international the fundamental element that

guide our process

these are the founders the founders of

projects of the founders of start-ups

passionate about people who are legitimate

in their technologies for whom this

business project is really

the central element of their lives there who have

the spiteful who have the will to do it

lead

so I’m talking about founders or plural

because indeed this adventure of

start up is a course that is going to be

fraught with difficulties of

risks of uncertainty and

questioning and having

duos facilitates this work because the

founders can trade can

share your tents they are facing

difficulties then our work at the

factory is on the one hand to invest so

to bring capital necessary element

but not enough to launch a

business

most of our work is

especially to supervise advising

project leaders in the points

fundamentals like strategy

commercial strategy

development produces the constitution

of a team

because what is essential in a

start up it’s the execution quality

it’s fast and fast

execution

because we are in a world that

today is connected a world that

is globalized and therefore the competition is going

very quickly and their number one enemy

it is time therefore our

attention is focused on really the

elements that allows them to go fast

to reach the first tier then

there is a project that I want you

talk tonight because I live he’s me

particularly dear to the heart

it’s about peas it’s a start-up

that we have supported that comes from

the leuven university of a laboratory

in micro electronics specialized in the

very low consumption management

electronic components and their

ambition is to replace

batteries are the connected objects

you know that in the field of

the internet of things to give you

a number

we announce by 2020 more than 30

billions of connected objects

if we continue to feed them with

batteries as we do today

we will be faced with a huge

waste management problem the model

is not sustainable whereas around

we have the sun on the heat we have

the movement we have the radio waves that

can be used to feed them

and that’s all the genius of this

company their technology then the

two founders who came from this

laboratory had very quickly issued their

want to create a start up for

exploit this technology but he

had been facing the difficulty is

on the return of certain authorities

they say it is very good

idea but start a business that’s

something serious it takes

experienced managers of managers

white hair to resume

the expression they had heard and

geoffroy one of the two co-founders a

little disappointed but still well motivated

eating spring evening 2014 with a

of my friends to whom they confide

explains how difficult it is to find

capital and an environment in which

he’ll be able to be accompanied for

to launch his project the putting in relation

is very quickly done with the factory

a few months later they tell us

join and we’re going to incubate them

for a little over 18 months

help them started the business

structure the team to achieve

last year a first tier

essential marketing of their

first product

and then last July a very

beautiful fundraising more than 3

million with partners from

first place internationally

hippies and now to a new

step and can continue his

development

so there are some elements that

retrospectively giant that I want

to share with you in relation to my

course

the first that concerns precisely this

concept of entrepreneurs I am convinced

that it’s not a role or a state that

is reserved for some one to an elite

we all have genes in us

entrepreneurs who only ask

express yourself with different intensities

according to the projects the key element is the

curiosity is empathy versus

to the world around us the capacity

to observe to identify

opportunities

that’s what makes today

my job I’m lucky to be in

somehow a discoverer of talents

or a facilitator of intuition and what

I remember it’s really doing you

trust

follow your passions be curious for

find opportunities the

opportunities to be able to jump into a

new project and then mostly dark I

thank you

[Applause]

[Music]

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