so when we were kids we had something that every parent wants in the child
that every parent wants in the child
that every parent wants in the child good marks in math and science and
good marks in math and science and
good marks in math and science and looking at that our parents had a really
looking at that our parents had a really
looking at that our parents had a really noble thought they felt that we were cut
noble thought they felt that we were cut
noble thought they felt that we were cut out for engineering and I mean we had
out for engineering and I mean we had
out for engineering and I mean we had some thoughts about that but then
some thoughts about that but then
some thoughts about that but then mattered a lot and the decision was
mattered a lot and the decision was
mattered a lot and the decision was taken at the tender age of 15 we were
taken at the tender age of 15 we were
taken at the tender age of 15 we were exposed to something called IIT J
exposed to something called IIT J
exposed to something called IIT J coaching classes and after that day
coaching classes and after that day
coaching classes and after that day there was no looking back he woke up in
there was no looking back he woke up in
there was no looking back he woke up in the morning studied for 12 hours during
the morning studied for 12 hours during
the morning studied for 12 hours during the day went back to bed at night
the day went back to bed at night
the day went back to bed at night fantasized about the IITs of course and
fantasized about the IITs of course and
fantasized about the IITs of course and then repeated this over and over again
then repeated this over and over again
then repeated this over and over again and two years later BAM we were inside
and two years later BAM we were inside
and two years later BAM we were inside IIT Bombay and the engineering life was
IIT Bombay and the engineering life was
IIT Bombay and the engineering life was just so different I thought I’d be
just so different I thought I’d be
just so different I thought I’d be seeing girls all over the place but the
seeing girls all over the place but the
seeing girls all over the place but the only time it happened was on laptop my I
only time it happened was on laptop my I
only time it happened was on laptop my I thought my love for math would really
thought my love for math would really
thought my love for math would really blossom but thank you I thought my love
blossom but thank you I thought my love
blossom but thank you I thought my love for math would blossom but it just
for math would blossom but it just
for math would blossom but it just wilted away this one time in third year
wilted away this one time in third year
wilted away this one time in third year I got told that I was good at making
I got told that I was good at making
I got told that I was good at making people laugh I mean you’d think that’s a
people laugh I mean you’d think that’s a
people laugh I mean you’d think that’s a great thing but actually happened my
great thing but actually happened my
great thing but actually happened my examination so don’t get me wrong the
examination so don’t get me wrong the
examination so don’t get me wrong the IIT life was amazing but in terms of
IIT life was amazing but in terms of
IIT life was amazing but in terms of academics it was quite pathetic so we
academics it was quite pathetic so we
academics it was quite pathetic so we had a relative grading system where your
had a relative grading system where your
had a relative grading system where your grade relative to appears and not on the
grade relative to appears and not on the
grade relative to appears and not on the basis of our absolute marks so it was on
basis of our absolute marks so it was on
basis of our absolute marks so it was on a scale of 10 to 4 at the top was the
a scale of 10 to 4 at the top was the
a scale of 10 to 4 at the top was the people who scored highest who get a 10
people who scored highest who get a 10
people who scored highest who get a 10 and the bottom was great for was
and the bottom was great for was
and the bottom was great for was something that people like him would end
something that people like him would end
something that people like him would end up getting in most of their courses yeah
up getting in most of their courses yeah
up getting in most of their courses yeah he would he would be a great t20 player
he would he would be a great t20 player
he would he would be a great t20 player because always raining fours and sixes
because always raining fours and sixes
because always raining fours and sixes on a scorecard so anyway that just
on a scorecard so anyway that just
on a scorecard so anyway that just implies one thing that we had a lot of
implies one thing that we had a lot of
implies one thing that we had a lot of free time in our hands
free time in our hands
free time in our hands so I started exploring a bunch of stuff
so I started exploring a bunch of stuff
so I started exploring a bunch of stuff I started playing the drums I became a
I started playing the drums I became a
I started playing the drums I became a good drummer over time I started writing
good drummer over time I started writing
good drummer over time I started writing I wrote a lot of jokes just to kill time
I wrote a lot of jokes just to kill time
I wrote a lot of jokes just to kill time and people are liking that stuff and
and people are liking that stuff and
and people are liking that stuff and that is when I realized that I had a
that is when I realized that I had a
that is when I realized that I had a knack for creativity and one of the very
knack for creativity and one of the very
knack for creativity and one of the very few batch mates who shared the same
few batch mates who shared the same
few batch mates who shared the same pattern and desire for creativity was
pattern and desire for creativity was
pattern and desire for creativity was j-rod okay so
j-rod okay so
j-rod okay so so since the day I got into IT I was
so since the day I got into IT I was
so since the day I got into IT I was quite laid back after wasting around a
quite laid back after wasting around a
quite laid back after wasting around a year I started getting an interest in
year I started getting an interest in
year I started getting an interest in design so when they I designed the logo
design so when they I designed the logo
design so when they I designed the logo for my busca and showed it to some of my
for my busca and showed it to some of my
for my busca and showed it to some of my seniors and they were like wow this is
seniors and they were like wow this is
seniors and they were like wow this is amazing
amazing
amazing maybe the third that because who
maybe the third that because who
maybe the third that because who actually cares about a hostel or all the
actually cares about a hostel or all the
actually cares about a hostel or all the other reason could have we didn’t know
other reason could have we didn’t know
other reason could have we didn’t know anything at all about design and neither
anything at all about design and neither
anything at all about design and neither did I but that small pad on my back was
did I but that small pad on my back was
did I but that small pad on my back was motivating enough for me to dive deeper
motivating enough for me to dive deeper
motivating enough for me to dive deeper into this field in order to create my
into this field in order to create my
into this field in order to create my landing stuff I slowly the only I have
landing stuff I slowly the only I have
landing stuff I slowly the only I have the large bench wouldn’t sleep and
the large bench wouldn’t sleep and
the large bench wouldn’t sleep and sometimes roll it up only I have the
sometimes roll it up only I have the
sometimes roll it up only I have the whole class wouldn’t sleep because I was
whole class wouldn’t sleep because I was
whole class wouldn’t sleep because I was busy doodling on the front page of my
busy doodling on the front page of my
busy doodling on the front page of my book so here is a rocker duck from one
book so here is a rocker duck from one
book so here is a rocker duck from one of my engineering electric boredom as
of my engineering electric boredom as
of my engineering electric boredom as this doodling so this from my first year
this doodling so this from my first year
this doodling so this from my first year I just doodling different departments of
I just doodling different departments of
I just doodling different departments of IIT Bombay you can see aerospace in any
IIT Bombay you can see aerospace in any
IIT Bombay you can see aerospace in any chemical engineering electrical energy
chemical engineering electrical energy
chemical engineering electrical energy everything so I just posted this on
everything so I just posted this on
everything so I just posted this on Facebook and while our people were
Facebook and while our people were
Facebook and while our people were sharing this a matured piece of art and
sharing this a matured piece of art and
sharing this a matured piece of art and at that time I realized that this is
at that time I realized that this is
at that time I realized that this is something which I want to do how I will
something which I want to do how I will
something which I want to do how I will make money how I’ll convince my parents
make money how I’ll convince my parents
make money how I’ll convince my parents nothing was decided but this was so I
nothing was decided but this was so I
nothing was decided but this was so I started getting deeper and deeper into
started getting deeper and deeper into
started getting deeper and deeper into this field and this is something I made
this field and this is something I made
this field and this is something I made in one of my engineering lectures only
in one of my engineering lectures only
in one of my engineering lectures only so it’s an anagram so it reads the same
so it’s an anagram so it reads the same
so it’s an anagram so it reads the same even when you rotate it upside down so
even when you rotate it upside down so
even when you rotate it upside down so say here it reads c-h-i our AG and if
say here it reads c-h-i our AG and if
say here it reads c-h-i our AG and if you rotate it by 180 degree
you rotate it by 180 degree
you rotate it by 180 degree it reads c-h-i our AG again so I posted
it reads c-h-i our AG again so I posted
it reads c-h-i our AG again so I posted on Facebook and people were like wow
on Facebook and people were like wow
on Facebook and people were like wow about this so I was like before I could
about this so I was like before I could
about this so I was like before I could go and read a lot of articles about how
go and read a lot of articles about how
go and read a lot of articles about how to find your passion I actually found
to find your passion I actually found
to find your passion I actually found mine without knowing nothing about it
mine without knowing nothing about it
mine without knowing nothing about it so I actually ended up meeting and when
so I actually ended up meeting and when
so I actually ended up meeting and when we were traveling for a third year
we were traveling for a third year
we were traveling for a third year internships and that is when I realized
internships and that is when I realized
internships and that is when I realized that he really wanted to create an
that he really wanted to create an
that he really wanted to create an impact through design I on the other
impact through design I on the other
impact through design I on the other hand had no such plans of creating any
hand had no such plans of creating any
hand had no such plans of creating any impact but he
impact but he
impact but he always felt that we could combine our
always felt that we could combine our
always felt that we could combine our strengths to create something to create
strengths to create something to create
strengths to create something to create something different and that is when out
something different and that is when out
something different and that is when out of nowhere we started a Facebook page
of nowhere we started a Facebook page
of nowhere we started a Facebook page and we call it the minimalist we did
and we call it the minimalist we did
and we call it the minimalist we did that because there was so many people on
that because there was so many people on
that because there was so many people on the internet talking about so much stuff
the internet talking about so much stuff
the internet talking about so much stuff and making so much noise and we really
and making so much noise and we really
and making so much noise and we really wanted to cut through that noise with
wanted to cut through that noise with
wanted to cut through that noise with our own unique brand of social
our own unique brand of social
our own unique brand of social commentary a brand that would be unique
commentary a brand that would be unique
commentary a brand that would be unique short witty and crisp and that is
short witty and crisp and that is
short witty and crisp and that is exactly what I am going to show you
exactly what I am going to show you
exactly what I am going to show you right now I am sure all of you heard of
right now I am sure all of you heard of
right now I am sure all of you heard of whatsover they had recently said in her
whatsover they had recently said in her
whatsover they had recently said in her outrageous tweet she had said that our
outrageous tweet she had said that our
outrageous tweet she had said that our Olympic squad would just go to Rio click
Olympic squad would just go to Rio click
Olympic squad would just go to Rio click selfies and come back and the internet
selfies and come back and the internet
selfies and come back and the internet went bonkers that day everyone was
went bonkers that day everyone was
went bonkers that day everyone was writing long blog posts against people
writing long blog posts against people
writing long blog posts against people who are abusing her and we also decided
who are abusing her and we also decided
who are abusing her and we also decided to come up with something on that
to come up with something on that
to come up with something on that something like this so it’s just three
something like this so it’s just three
something like this so it’s just three words and in three words we summed up
words and in three words we summed up
words and in three words we summed up the entire rent all the diatribe that
the entire rent all the diatribe that
the entire rent all the diatribe that people were posting against Shova day
people were posting against Shova day
people were posting against Shova day and this is how we do it at the
and this is how we do it at the
and this is how we do it at the minimalist we keep it very simple and we
minimalist we keep it very simple and we
minimalist we keep it very simple and we try to keep it witty
try to keep it witty
try to keep it witty next I want to show you a creative that
next I want to show you a creative that
next I want to show you a creative that we made on Father’s Day so I love my dad
we made on Father’s Day so I love my dad
we made on Father’s Day so I love my dad I am sure all of you love your dad’s but
I am sure all of you love your dad’s but
I am sure all of you love your dad’s but I don’t love the messages that come out
I don’t love the messages that come out
I don’t love the messages that come out every year and Father’s Day I mean it’s
every year and Father’s Day I mean it’s
every year and Father’s Day I mean it’s the same sentimental claptrap over and
the same sentimental claptrap over and
the same sentimental claptrap over and over again and he was sick of it so we
over again and he was sick of it so we
over again and he was sick of it so we decided to create something in our own
decided to create something in our own
decided to create something in our own edgy way if you see this is an
edgy way if you see this is an
edgy way if you see this is an apostrophe it’s a very subtle perception
apostrophe it’s a very subtle perception
apostrophe it’s a very subtle perception shift which you can see and this is how
shift which you can see and this is how
shift which you can see and this is how we like to do it very simple straight to
we like to do it very simple straight to
we like to do it very simple straight to the point
next I want to show you a joke that we
next I want to show you a joke that we had cracked when Sanjay that just got
had cracked when Sanjay that just got
had cracked when Sanjay that just got released from prison so it reads
released from prison so it reads
released from prison so it reads probably the most popular release till
probably the most popular release till
probably the most popular release till date and this ended up going viral
date and this ended up going viral
date and this ended up going viral because whenever we would make fun of
because whenever we would make fun of
because whenever we would make fun of anyone India people are going to love it
anyone India people are going to love it
anyone India people are going to love it so this got a lot of shares okay I have
so this got a lot of shares okay I have
so this got a lot of shares okay I have a quick question for all of you how many
a quick question for all of you how many
a quick question for all of you how many of you here smoke so I am sure all of
of you here smoke so I am sure all of
of you here smoke so I am sure all of you have heard thousands and thousands
you have heard thousands and thousands
you have heard thousands and thousands of times about how it’s bad and you
of times about how it’s bad and you
of times about how it’s bad and you shouldn’t do it and all that jazz and I
shouldn’t do it and all that jazz and I
shouldn’t do it and all that jazz and I am sure you’re bored to hell about it
am sure you’re bored to hell about it
am sure you’re bored to hell about it and even I realize that even though I
and even I realize that even though I
and even I realize that even though I don’t smoke I realize how bored you guys
don’t smoke I realize how bored you guys
don’t smoke I realize how bored you guys are so we decided to create a message on
are so we decided to create a message on
are so we decided to create a message on that that would hit you really deep down
that that would hit you really deep down
that that would hit you really deep down inside this
the earlier it was going to hit you
the earlier it was going to hit you really deep down inside yes so there are
really deep down inside yes so there are
really deep down inside yes so there are only two ways by which people will
only two ways by which people will
only two ways by which people will remember what you say either you make
remember what you say either you make
remember what you say either you make them laugh or you make them think so
them laugh or you make them think so
them laugh or you make them think so Sahil just highlighted the humorous part
Sahil just highlighted the humorous part
Sahil just highlighted the humorous part of the minimalist but at the minimalist
of the minimalist but at the minimalist
of the minimalist but at the minimalist we follow a lot on design thinking as
we follow a lot on design thinking as
we follow a lot on design thinking as well and that design thinking sets us
well and that design thinking sets us
well and that design thinking sets us apart from other humorous pages so now I
apart from other humorous pages so now I
apart from other humorous pages so now I will just show you some of the designs
will just show you some of the designs
will just show you some of the designs which we made using the power of design
which we made using the power of design
which we made using the power of design thinking okay so this is something which
thinking okay so this is something which
thinking okay so this is something which we made in 2015 when a lot of startups
we made in 2015 when a lot of startups
we made in 2015 when a lot of startups were hiring the hiring and firing their
were hiring the hiring and firing their
were hiring the hiring and firing their employees so what can you read here fire
employees so what can you read here fire
employees so what can you read here fire higher higher
higher higher
higher higher okay so this is the design with multiple
okay so this is the design with multiple
okay so this is the design with multiple visual interpretations so it reads at
visual interpretations so it reads at
visual interpretations so it reads at startups you can be hired any time at
startups you can be hired any time at
startups you can be hired any time at startups you can be fired anytime so
startups you can be fired anytime so
startups you can be fired anytime so there is something which is showing the
there is something which is showing the
there is something which is showing the pros and cons of working at a start-up
pros and cons of working at a start-up
pros and cons of working at a start-up in a very minimal way so this is
in a very minimal way so this is
in a very minimal way so this is something we designed when organic
something we designed when organic
something we designed when organic government launched the competition to
government launched the competition to
government launched the competition to design the logo okay so what can you
design the logo okay so what can you
design the logo okay so what can you observe here here if you look at it
observe here here if you look at it
observe here here if you look at it closely organized written in Devanagari
closely organized written in Devanagari
closely organized written in Devanagari and Taj is written in between in Latin
and Taj is written in between in Latin
and Taj is written in between in Latin it reached e AJ so this is something we
it reached e AJ so this is something we
it reached e AJ so this is something we made after the deadline as you all know
made after the deadline as you all know
made after the deadline as you all know all good ideas come up to deadlines
all good ideas come up to deadlines
all good ideas come up to deadlines so this is a design we made on marques
so this is a design we made on marques
so this is a design we made on marques day so there is more to a soldier than
day so there is more to a soldier than
day so there is more to a soldier than meets the eye okay yes so there is a
meets the eye okay yes so there is a
meets the eye okay yes so there is a Batman symbol between the hand and the
Batman symbol between the hand and the
Batman symbol between the hand and the gun of the soldier so we use the same we
gun of the soldier so we use the same we
gun of the soldier so we use the same we use the course of the movie Dark Knight
use the course of the movie Dark Knight
use the course of the movie Dark Knight Rises which reads a silent Guardian a
Rises which reads a silent Guardian a
Rises which reads a silent Guardian a watchful protector and Indian soldier so
watchful protector and Indian soldier so
watchful protector and Indian soldier so we follow such kind of thought-provoking
we follow such kind of thought-provoking
we follow such kind of thought-provoking minimalist approach while we work on our
minimalist approach while we work on our
minimalist approach while we work on our campaigns our designs so this is
campaigns our designs so this is
campaigns our designs so this is something we design when we started the
something we design when we started the
something we design when we started the minimalist page
minimalist page
minimalist page this is quite clear if you read the copy
this is quite clear if you read the copy
this is quite clear if you read the copy there is a double meaning there which
there is a double meaning there which
there is a double meaning there which read do you want to avoid so it’s
read do you want to avoid so it’s
read do you want to avoid so it’s showing that if you break a signal you
showing that if you break a signal you
showing that if you break a signal you are making a choice between the two Reds
are making a choice between the two Reds
are making a choice between the two Reds the red line and the traffic signals
okay so what do you see here is it a
okay so what do you see here is it a shuttle or is it a cop okay Saul it’s a
shuttle or is it a cop okay Saul it’s a
shuttle or is it a cop okay Saul it’s a shuttle as well as a cop so this is
shuttle as well as a cop so this is
shuttle as well as a cop so this is something we made to highlight the cause
something we made to highlight the cause
something we made to highlight the cause of child labor and it really went viral
of child labor and it really went viral
of child labor and it really went viral on social media it was picked by a lot
on social media it was picked by a lot
on social media it was picked by a lot of media channels so I mean all of this
of media channels so I mean all of this
of media channels so I mean all of this has just started with two clueless
has just started with two clueless
has just started with two clueless engineers who had no idea about what
engineers who had no idea about what
engineers who had no idea about what they wanted to do with the free time and
they wanted to do with the free time and
they wanted to do with the free time and with every poster that we created more
with every poster that we created more
with every poster that we created more and more people started following a work
and more people started following a work
and more people started following a work and recently we hit the hundred thousand
and recently we hit the hundred thousand
and recently we hit the hundred thousand followers mark on social media
so it was just us having fun and when he
so it was just us having fun and when he passed out of college we decided to turn
passed out of college we decided to turn
passed out of college we decided to turn this into a business and today we had a
this into a business and today we had a
this into a business and today we had a digital agency we have 30 people working
digital agency we have 30 people working
digital agency we have 30 people working with us and we’ve already served 150
with us and we’ve already served 150
with us and we’ve already served 150 clients till date but I am NOT saying
clients till date but I am NOT saying
clients till date but I am NOT saying that we are tremendously successful that
that we are tremendously successful that
that we are tremendously successful that we are there or something but we have
we are there or something but we have
we are there or something but we have had real fun taking this path being
had real fun taking this path being
had real fun taking this path being engineers we have really had fun opening
engineers we have really had fun opening
engineers we have really had fun opening the Pandora’s box and entering a space
the Pandora’s box and entering a space
the Pandora’s box and entering a space that we had absolutely no idea about and
that we had absolutely no idea about and
that we had absolutely no idea about and I think the most important thing here
I think the most important thing here
I think the most important thing here was that was that we were added
was that was that we were added
was that was that we were added constantly and tirelessly and I think if
constantly and tirelessly and I think if
constantly and tirelessly and I think if any one of you wants to do anything in
any one of you wants to do anything in
any one of you wants to do anything in life you just have to put in the effort
life you just have to put in the effort
life you just have to put in the effort and be patient and hopefully things are
and be patient and hopefully things are
and be patient and hopefully things are going to fall in place thank you
going to fall in place thank you
going to fall in place thank you [Applause]
”
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