[Music] not your mom not your milk these are
not your mom not your milk these are
not your mom not your milk these are words that I live by for 12 years as a
words that I live by for 12 years as a
words that I live by for 12 years as a teenage punk rock animal rights activist
teenage punk rock animal rights activist
teenage punk rock animal rights activist you could have characterized me at the
you could have characterized me at the
you could have characterized me at the time as a mildly militant vegan where
time as a mildly militant vegan where
time as a mildly militant vegan where every squishy bite of tofu is an act of
every squishy bite of tofu is an act of
every squishy bite of tofu is an act of defiance every plate a mini protest in
defiance every plate a mini protest in
defiance every plate a mini protest in mealtime well that was my soapbox to
mealtime well that was my soapbox to
mealtime well that was my soapbox to speak truth to power you see at that
speak truth to power you see at that
speak truth to power you see at that time food was political 12 years of
time food was political 12 years of
time food was political 12 years of vegan and it couldn’t keep up with my
vegan and it couldn’t keep up with my
vegan and it couldn’t keep up with my Ironman aspirations so I had to shift
Ironman aspirations so I had to shift
Ironman aspirations so I had to shift gears and food became purely functional
gears and food became purely functional
gears and food became purely functional I weighed my food I measured my food
I weighed my food I measured my food
I weighed my food I measured my food every mealtime was a math calculation a
every mealtime was a math calculation a
every mealtime was a math calculation a formula to get to single digit body fat
formula to get to single digit body fat
formula to get to single digit body fat percentages and endurance that could go
percentages and endurance that could go
percentages and endurance that could go the distance and I saw results so I
the distance and I saw results so I
the distance and I saw results so I doubled down 6% body fat and folks
doubled down 6% body fat and folks
doubled down 6% body fat and folks that’s when things went horribly wrong
that’s when things went horribly wrong
that’s when things went horribly wrong as you can see see my wife and I were
as you can see see my wife and I were
as you can see see my wife and I were actually trying to have a baby at that
actually trying to have a baby at that
actually trying to have a baby at that time and it wasn’t going so well a trip
time and it wasn’t going so well a trip
time and it wasn’t going so well a trip to the doctor revealed that actually my
to the doctor revealed that actually my
to the doctor revealed that actually my body was shutting down on me I had what
body was shutting down on me I had what
body was shutting down on me I had what was called athlete’s heart where you’re
was called athlete’s heart where you’re
was called athlete’s heart where you’re actually metabolizing your heart muscle
actually metabolizing your heart muscle
actually metabolizing your heart muscle for fuel I was anemic I had fatty liver
for fuel I was anemic I had fatty liver
for fuel I was anemic I had fatty liver and my hypothalamus literally stopped
and my hypothalamus literally stopped
and my hypothalamus literally stopped working which regulates among other
working which regulates among other
working which regulates among other things your fertility so after a long
things your fertility so after a long
things your fertility so after a long break from racing and a slow recovery
break from racing and a slow recovery
break from racing and a slow recovery two years later I’m pleased to report
two years later I’m pleased to report
two years later I’m pleased to report that my wife and I had our first child
and that’s when food became love small
and that’s when food became love small group of parents and I got together to
group of parents and I got together to
group of parents and I got together to change the way the kids eat from
change the way the kids eat from
change the way the kids eat from bringing the very best food to little
bringing the very best food to little
bringing the very best food to little ones from the very first bite we were on
ones from the very first bite we were on
ones from the very first bite we were on a mission and because of that we became
a mission and because of that we became
a mission and because of that we became one of the fastest growing food
one of the fastest growing food
one of the fastest growing food companies in America and while we were
companies in America and while we were
companies in America and while we were all super focused on the health of kids
all super focused on the health of kids
all super focused on the health of kids some of us through the process lost our
some of us through the process lost our
some of us through the process lost our health along the way in my early 40s I
health along the way in my early 40s I
health along the way in my early 40s I was overworked overfed and completely
was overworked overfed and completely
was overworked overfed and completely stressed out food became my comfort it
stressed out food became my comfort it
stressed out food became my comfort it became my reward and ultimately it
became my reward and ultimately it
became my reward and ultimately it became my nemesis you see I was 65
became my nemesis you see I was 65
became my nemesis you see I was 65 pounds heavier than I was when I was
pounds heavier than I was when I was
pounds heavier than I was when I was racing I was pre-diabetic and high risk
racing I was pre-diabetic and high risk
racing I was pre-diabetic and high risk for a heart attack I knew I had to do
for a heart attack I knew I had to do
for a heart attack I knew I had to do something but quite frankly after 30
something but quite frankly after 30
something but quite frankly after 30 years of hacking my food I was really
years of hacking my food I was really
years of hacking my food I was really lost and one question loom large what
lost and one question loom large what
lost and one question loom large what foods are right for me well it turns out
foods are right for me well it turns out
foods are right for me well it turns out we’ve been asking this question since
we’ve been asking this question since
we’ve been asking this question since the dawn of time one wrong food choice
the dawn of time one wrong food choice
the dawn of time one wrong food choice from one wrong tree sent the world in
from one wrong tree sent the world in
from one wrong tree sent the world in disarray just imagine just imagine if
disarray just imagine just imagine if
disarray just imagine just imagine if Eve actually knew what foods were right
Eve actually knew what foods were right
Eve actually knew what foods were right for her from that time the answer the
for her from that time the answer the
for her from that time the answer the question what foods were right for me
question what foods were right for me
question what foods were right for me was based on what we could hunt and what
was based on what we could hunt and what
was based on what we could hunt and what we could gather in the first
we could gather in the first
we could gather in the first Agricultural Revolution it was based on
Agricultural Revolution it was based on
Agricultural Revolution it was based on what we could grow what we could raise
what we could grow what we could raise
what we could grow what we could raise and what we could harvest and for the
and what we could harvest and for the
and what we could harvest and for the last two centuries we’ve literally tried
last two centuries we’ve literally tried
last two centuries we’ve literally tried thousands of ways to answer that
thousands of ways to answer that
thousands of ways to answer that question we’ve tried the grapefruit diet
question we’ve tried the grapefruit diet
question we’ve tried the grapefruit diet we’ve tried the fast food diet we tried
we’ve tried the fast food diet we tried
we’ve tried the fast food diet we tried the cabbage soup diet from high carb to
the cabbage soup diet from high carb to
the cabbage soup diet from high carb to low carb from low fat to high fat and
low carb from low fat to high fat and
low carb from low fat to high fat and everything in between
everything in between
everything in between where one day eggs are bad the next day
where one day eggs are bad the next day
where one day eggs are bad the next day they’re good it’s no wonder we’re all so
they’re good it’s no wonder we’re all so
they’re good it’s no wonder we’re all so confused to what foods are right for us
confused to what foods are right for us
confused to what foods are right for us and while there’s been a lot of wisdom
and while there’s been a lot of wisdom
and while there’s been a lot of wisdom and nutrition wisdom amongst the ages
and nutrition wisdom amongst the ages
and nutrition wisdom amongst the ages the one thing we’ve always gotten wrong
the one thing we’ve always gotten wrong
the one thing we’ve always gotten wrong is we’ve always taken a
is we’ve always taken a
is we’ve always taken a one-size-fits-all approach to food
one-size-fits-all approach to food
one-size-fits-all approach to food I believe in 2017 it’s going to be the
I believe in 2017 it’s going to be the
I believe in 2017 it’s going to be the era of you the era of personalization
era of you the era of personalization
era of you the era of personalization the era where we look inside of
the era where we look inside of
the era where we look inside of ourselves to the answer the question
ourselves to the answer the question
ourselves to the answer the question what foods are right for us powered by
what foods are right for us powered by
what foods are right for us powered by big data and computational biology for
big data and computational biology for
big data and computational biology for the first time ever
the first time ever
the first time ever actually able to tap into the
actually able to tap into the
actually able to tap into the nutritional insights that live inside of
nutritional insights that live inside of
nutritional insights that live inside of our DNA our blood work our gut
our DNA our blood work our gut
our DNA our blood work our gut microbiome and even our metabolism now I
microbiome and even our metabolism now I
microbiome and even our metabolism now I personally benefited from this approach
personally benefited from this approach
personally benefited from this approach as a guy who’s pre-diabetic and high
as a guy who’s pre-diabetic and high
as a guy who’s pre-diabetic and high risk for a heart attack I literally got
risk for a heart attack I literally got
risk for a heart attack I literally got every test I could imagine done I
every test I could imagine done I
every test I could imagine done I gathered up all of that biology sat down
gathered up all of that biology sat down
gathered up all of that biology sat down with some specialists to help me craft a
with some specialists to help me craft a
with some specialists to help me craft a food plan that would find and unlock the
food plan that would find and unlock the
food plan that would find and unlock the healthiest version of myself and after
healthiest version of myself and after
healthiest version of myself and after some work I got the plan and I was off
some work I got the plan and I was off
some work I got the plan and I was off to the races after one month I felt
to the races after one month I felt
to the races after one month I felt amazing after six months I had lost 25
amazing after six months I had lost 25
amazing after six months I had lost 25 pounds and I had more energy than I had
pounds and I had more energy than I had
pounds and I had more energy than I had in years and all of my blood work came
in years and all of my blood work came
in years and all of my blood work came back to healthy levels you see I had a
back to healthy levels you see I had a
back to healthy levels you see I had a new lease on life but this time for the
new lease on life but this time for the
new lease on life but this time for the first time I actually let my body do the
first time I actually let my body do the
first time I actually let my body do the talking so at this point in this
talking so at this point in this
talking so at this point in this conversation you may be wondering can
conversation you may be wondering can
conversation you may be wondering can you actually really personalize food is
you actually really personalize food is
you actually really personalize food is this legit and so to answer that
this legit and so to answer that
this legit and so to answer that question we took one of the most
question we took one of the most
question we took one of the most notorious and arguably one of the most
notorious and arguably one of the most
notorious and arguably one of the most delicious foods and put it to the test
delicious foods and put it to the test
delicious foods and put it to the test bacon is it good or is it bad is it
bacon is it good or is it bad is it
bacon is it good or is it bad is it friend Rousset foe and further answer
friend Rousset foe and further answer
friend Rousset foe and further answer that question we looked at 1,400
that question we looked at 1,400
that question we looked at 1,400 people’s response to a triglyceride a
people’s response to a triglyceride a
people’s response to a triglyceride a macronutrient challenge beverage where
macronutrient challenge beverage where
macronutrient challenge beverage where we looked at their triglyceride response
we looked at their triglyceride response
we looked at their triglyceride response over a two-hour window and what we found
over a two-hour window and what we found
over a two-hour window and what we found was that everybody processes fats
was that everybody processes fats
was that everybody processes fats differently for those on the left-hand
differently for those on the left-hand
differently for those on the left-hand side of the screen
side of the screen
side of the screen they actually processed fats really well
they actually processed fats really well
they actually processed fats really well it’s really productive for them and they
it’s really productive for them and they
it’s really productive for them and they can have a wider range of saturated and
can have a wider range of saturated and
can have a wider range of saturated and unsaturated fats those on the right-hand
unsaturated fats those on the right-hand
unsaturated fats those on the right-hand side of the screen actually have a much
side of the screen actually have a much
side of the screen actually have a much harder time processing fats and as such
harder time processing fats and as such
harder time processing fats and as such they really should stick to plant and
they really should stick to plant and
they really should stick to plant and fish based fats said another way on the
fish based fats said another way on the
fish based fats said another way on the left bacon is good but of course now
left bacon is good but of course now
left bacon is good but of course now don’t go crazy don’t go whole hog on the
don’t go crazy don’t go whole hog on the
don’t go crazy don’t go whole hog on the bacon here folks literally eat
bacon here folks literally eat
bacon here folks literally eat responsibly but on the right hand side
responsibly but on the right hand side
responsibly but on the right hand side we’d recommend you swap the piece of
we’d recommend you swap the piece of
we’d recommend you swap the piece of bacon for a slice of avocado toast now
bacon for a slice of avocado toast now
bacon for a slice of avocado toast now for those on the extreme left or you
for those on the extreme left or you
for those on the extreme left or you would say the far left
would say the far left
would say the far left I actually recommend you sandwich those
I actually recommend you sandwich those
I actually recommend you sandwich those two together in a BLT with avocado I
two together in a BLT with avocado I
two together in a BLT with avocado I mean literally what could be better than
mean literally what could be better than
mean literally what could be better than that now we do know that some folks on
that now we do know that some folks on
that now we do know that some folks on the the far left are actually militant
the the far left are actually militant
the the far left are actually militant vegans so we’re gonna personalize this
vegans so we’re gonna personalize this
vegans so we’re gonna personalize this one step further we’re we’re gonna swap
one step further we’re we’re gonna swap
one step further we’re we’re gonna swap out the bacon for some tofurkey what do
out the bacon for some tofurkey what do
out the bacon for some tofurkey what do you think guys so the second question
you think guys so the second question
you think guys so the second question that we wanted to answer was can we
that we wanted to answer was can we
that we wanted to answer was can we actually help people achieve their food
actually help people achieve their food
actually help people achieve their food goals with a personalized nutrition plan
goals with a personalized nutrition plan
goals with a personalized nutrition plan and to do that we actually created an
and to do that we actually created an
and to do that we actually created an eight-week pilot study where we had 20
eight-week pilot study where we had 20
eight-week pilot study where we had 20 active participants and they had two
active participants and they had two
active participants and they had two self-described goals the first one is
self-described goals the first one is
self-described goals the first one is they wanted to lose weight but they
they wanted to lose weight but they
they wanted to lose weight but they didn’t want to go on a diet the second
didn’t want to go on a diet the second
didn’t want to go on a diet the second one is they wanted to increase their
one is they wanted to increase their
one is they wanted to increase their eating confidence and so with that
eating confidence and so with that
eating confidence and so with that everyone went through first thing was a
everyone went through first thing was a
everyone went through first thing was a at-home test kit were looked at 60
at-home test kit were looked at 60
at-home test kit were looked at 60 unique biomarkers from the DNA their
unique biomarkers from the DNA their
unique biomarkers from the DNA their blood and their metabolism second thing
blood and their metabolism second thing
blood and their metabolism second thing they got a personalized nutrition plan
they got a personalized nutrition plan
they got a personalized nutrition plan that they could refer back to often on
that they could refer back to often on
that they could refer back to often on their phone and on their desktop and
their phone and on their desktop and
their phone and on their desktop and that all received one-on-one and group
that all received one-on-one and group
that all received one-on-one and group coaching and we actually had some pretty
coaching and we actually had some pretty
coaching and we actually had some pretty incredible findings the first was that
incredible findings the first was that
incredible findings the first was that 74% of people lost weight in an
74% of people lost weight in an
74% of people lost weight in an eight-week period the second one
eight-week period the second one
eight-week period the second one individual actually lost 18 pounds which
individual actually lost 18 pounds which
individual actually lost 18 pounds which happens to be the rough equivalent of a
happens to be the rough equivalent of a
happens to be the rough equivalent of a tire so he literally and figuratively
tire so he literally and figuratively
tire so he literally and figuratively lost a spare tire around his waist very
lost a spare tire around his waist very
lost a spare tire around his waist very proud of him and the third is that the
proud of him and the third is that the
proud of him and the third is that the total group lost 78 pounds so now we’ve
total group lost 78 pounds so now we’ve
total group lost 78 pounds so now we’ve lost all four tires off the car now the
lost all four tires off the car now the
lost all four tires off the car now the next set of learnings we got had to do
next set of learnings we got had to do
next set of learnings we got had to do with change and eating behavior 56% said
with change and eating behavior 56% said
with change and eating behavior 56% said they increased their non starchy
they increased their non starchy
they increased their non starchy vegetable consumption 43% said they
vegetable consumption 43% said they
vegetable consumption 43% said they decrease the sugary beverage consumption
decrease the sugary beverage consumption
decrease the sugary beverage consumption and this one is quite remarkable
and this one is quite remarkable
and this one is quite remarkable 26% decrease their alcohol consumption
26% decrease their alcohol consumption
26% decrease their alcohol consumption and given how crazy the world is right
and given how crazy the world is right
and given how crazy the world is right now I think this one is absolutely
now I think this one is absolutely
now I think this one is absolutely miraculous we should give them a hand
miraculous we should give them a hand
miraculous we should give them a hand let’s do it come on
these are actually amazing in all
these are actually amazing in all seriousness these are amazing results
seriousness these are amazing results
seriousness these are amazing results but the one I think that I’m most proud
but the one I think that I’m most proud
but the one I think that I’m most proud of is that 83% of folks
of is that 83% of folks
of is that 83% of folks increase her eating confidence in social
increase her eating confidence in social
increase her eating confidence in social and emotional eating situations folks
and emotional eating situations folks
and emotional eating situations folks eating confidence is a very powerful
eating confidence is a very powerful
eating confidence is a very powerful thing
thing
thing take Kaitlyn she’s a wife she’s a mother
take Kaitlyn she’s a wife she’s a mother
take Kaitlyn she’s a wife she’s a mother she’s a cancer survivor for Kaitlyn
she’s a cancer survivor for Kaitlyn
she’s a cancer survivor for Kaitlyn every food choice was like carrying the
every food choice was like carrying the
every food choice was like carrying the weight of the world on her shoulders she
weight of the world on her shoulders she
weight of the world on her shoulders she read she studied she asked every diet
read she studied she asked every diet
read she studied she asked every diet nutrition book she could get her hands
nutrition book she could get her hands
nutrition book she could get her hands on but after she got a personalized
on but after she got a personalized
on but after she got a personalized nutrition plan she actually pulled all
nutrition plan she actually pulled all
nutrition plan she actually pulled all of those books off the shelf laid him on
of those books off the shelf laid him on
of those books off the shelf laid him on the floor snapped this photo posted it
the floor snapped this photo posted it
the floor snapped this photo posted it and said no more she took all of those
and said no more she took all of those
and said no more she took all of those boxed them up and shipped him to
boxed them up and shipped him to
boxed them up and shipped him to Goodwill because you see for Kaitlyn it
Goodwill because you see for Kaitlyn it
Goodwill because you see for Kaitlyn it was the first time she had confidence to
was the first time she had confidence to
was the first time she had confidence to know what foods were actually right for
know what foods were actually right for
know what foods were actually right for her imagine if you had Kaitlyn’s
her imagine if you had Kaitlyn’s
her imagine if you had Kaitlyn’s confidence navigating the thousands of
confidence navigating the thousands of
confidence navigating the thousands of food choices in the grocery store
food choices in the grocery store
food choices in the grocery store imagine being able to know what foods
imagine being able to know what foods
imagine being able to know what foods are right for you on menus across the
are right for you on menus across the
are right for you on menus across the country imagine being able to know that
country imagine being able to know that
country imagine being able to know that every food you ate was nutrient dense
every food you ate was nutrient dense
every food you ate was nutrient dense data rich and just right for you
data rich and just right for you
data rich and just right for you so the next time you flip over a product
so the next time you flip over a product
so the next time you flip over a product to see if it’s something you should eat
to see if it’s something you should eat
to see if it’s something you should eat I hope you moved past a
I hope you moved past a
I hope you moved past a one-size-fits-all approach to one that’s
one-size-fits-all approach to one that’s
one-size-fits-all approach to one that’s highly personalized where you look
highly personalized where you look
highly personalized where you look inside of yourself for the answer to the
inside of yourself for the answer to the
inside of yourself for the answer to the question what foods are right for me
question what foods are right for me
question what foods are right for me thank you
”
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