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Feeding the rural poor and hungry in the 21st Century with technology | David Fincham | TEDxPretoria


I’ve been blessed to travel me

I’ve been blessed to travel me Africa with my passion for fish farming

Africa with my passion for fish farming

Africa with my passion for fish farming and in doing so have been lucky to meet

and in doing so have been lucky to meet

and in doing so have been lucky to meet up with many many small-scale farmers

up with many many small-scale farmers

up with many many small-scale farmers but because of the growing interest in

but because of the growing interest in

but because of the growing interest in fish farming I also get to interact with

fish farming I also get to interact with

fish farming I also get to interact with a lot of people a young entrepreneur

a lot of people a young entrepreneur

a lot of people a young entrepreneur came to see me not so long ago when he

came to see me not so long ago when he

came to see me not so long ago when he wanted to build a fish farm in the

wanted to build a fish farm in the

wanted to build a fish farm in the village where he’s from so I said to him

village where he’s from so I said to him

village where he’s from so I said to him do you still have family living in the

do you still have family living in the

do you still have family living in the village and he said yes so I said to him

village and he said yes so I said to him

village and he said yes so I said to him how does your family at home eat and he

how does your family at home eat and he

how does your family at home eat and he looked at me somewhat bewildered and

looked at me somewhat bewildered and

looked at me somewhat bewildered and confused I said him how do they get food

confused I said him how do they get food

confused I said him how do they get food onto the table said will they buy it

onto the table said will they buy it

onto the table said will they buy it took my cell phone out of my pocket and

took my cell phone out of my pocket and

took my cell phone out of my pocket and I said no they don’t they get it from

I said no they don’t they get it from

I said no they don’t they get it from this and that leads us to feeding rural

this and that leads us to feeding rural

this and that leads us to feeding rural communities through technology what if

communities through technology what if

communities through technology what if we could feed the world via a simple

we could feed the world via a simple

we could feed the world via a simple message a simple SMS that would change

message a simple SMS that would change

message a simple SMS that would change lives daily while we are ready doing

lives daily while we are ready doing

lives daily while we are ready doing that to some extent and let me explain

that to some extent and let me explain

that to some extent and let me explain how this particular young man i said to

how this particular young man i said to

how this particular young man i said to him say you get a SMS from your mother

him say you get a SMS from your mother

him say you get a SMS from your mother at home where she’s living the store

at home where she’s living the store

at home where she’s living the store some of your siblings what is that

some of your siblings what is that

some of your siblings what is that message say it’s a very simple message

message say it’s a very simple message

message say it’s a very simple message it says there is no food at home now

it says there is no food at home now

it says there is no food at home now he’s confused by the statement because

he’s confused by the statement because

he’s confused by the statement because his family are small-scale farmers they

his family are small-scale farmers they

his family are small-scale farmers they must be food at home so he sends a reply

must be food at home so he sends a reply

must be food at home so he sends a reply to his mother it says I don’t understand

to his mother it says I don’t understand

to his mother it says I don’t understand this message of yours there’s no food at

this message of yours there’s no food at

this message of yours there’s no food at home she’s thinking I made many

home she’s thinking I made many

home she’s thinking I made many sacrifices i sent my son to a good

sacrifices i sent my son to a good

sacrifices i sent my son to a good school he’s been to university why can

school he’s been to university why can

school he’s been to university why can he not understand my message but let me

he not understand my message but let me

he not understand my message but let me translate it for him so she sends the

translate it for him so she sends the

translate it for him so she sends the translation there’s no money at home

translation there’s no money at home

translation there’s no money at home with a sad face we live in a community

with a sad face we live in a community

with a sad face we live in a community and a society now we’re sending money

and a society now we’re sending money

and a society now we’re sending money around the world is very simple so he

around the world is very simple so he

around the world is very simple so he decides I’m going to send my mother a

decides I’m going to send my mother a

decides I’m going to send my mother a hundred grand and I’m lucky that I got

hundred grand and I’m lucky that I got

hundred grand and I’m lucky that I got out of that rule situation that I live

out of that rule situation that I live

out of that rule situation that I live in the city I live in a nice house

in the city I live in a nice house

in the city I live in a nice house I have a good job i drive a fast car and

I have a good job i drive a fast car and

I have a good job i drive a fast car and I can afford the hundred Rand does that

I can afford the hundred Rand does that

I can afford the hundred Rand does that hundred ran really buy food what does it

hundred ran really buy food what does it

hundred ran really buy food what does it get spent on well the first thing it’s

get spent on well the first thing it’s

get spent on well the first thing it’s going to do is buy transport because we

going to do is buy transport because we

going to do is buy transport because we need to get from our village to the

need to get from our village to the

need to get from our village to the convenience store where we going to buy

convenience store where we going to buy

convenience store where we going to buy this food so we now arrive at the

this food so we now arrive at the

this food so we now arrive at the convenience store and at the top of our

convenience store and at the top of our

convenience store and at the top of our shopping list again it’s not an item of

shopping list again it’s not an item of

shopping list again it’s not an item of food its air time because next week I’m

food its air time because next week I’m

food its air time because next week I’m going to have to send another message to

going to have to send another message to

going to have to send another message to some member of my family to say there’s

some member of my family to say there’s

some member of my family to say there’s no food at home we can now get into

no food at home we can now get into

no food at home we can now get into buying food and obviously we need to buy

buying food and obviously we need to buy

buying food and obviously we need to buy something staple something that will

something staple something that will

something staple something that will fill the stomachs and so we buy super

fill the stomachs and so we buy super

fill the stomachs and so we buy super white refined maize meal some of our

white refined maize meal some of our

white refined maize meal some of our children will the siblings are still at

children will the siblings are still at

children will the siblings are still at school so they need to be healthy they

school so they need to be healthy they

school so they need to be healthy they need to get the right balance of

need to get the right balance of

need to get the right balance of vitamins and minerals so the next

vitamins and minerals so the next

vitamins and minerals so the next purchase on our list would be vegetables

purchase on our list would be vegetables

purchase on our list would be vegetables what vegetables are we buying we’re

what vegetables are we buying we’re

what vegetables are we buying we’re buying rape and spinach and cabbage

buying rape and spinach and cabbage

buying rape and spinach and cabbage tomatoes and onions so which of these

tomatoes and onions so which of these

tomatoes and onions so which of these can we buy this week this will now leave

can we buy this week this will now leave

can we buy this week this will now leave us with 20 ran to buy protein or meet

us with 20 ran to buy protein or meet

us with 20 ran to buy protein or meet with 20 round what cuts of meat can we

with 20 round what cuts of meat can we

with 20 round what cuts of meat can we buy the cheapest the chicken heads and

buy the cheapest the chicken heads and

buy the cheapest the chicken heads and feet the tripe I macrina the pig’s head

feet the tripe I macrina the pig’s head

feet the tripe I macrina the pig’s head the cheapest poorest quality processed

the cheapest poorest quality processed

the cheapest poorest quality processed meats that we can afford is what we’re

meats that we can afford is what we’re

meats that we can afford is what we’re going to be eating this week and while

going to be eating this week and while

going to be eating this week and while this situation seems rather tragic the

this situation seems rather tragic the

this situation seems rather tragic the bigger picture will evolve 10 or 20

bigger picture will evolve 10 or 20

bigger picture will evolve 10 or 20 years from now all of this convenient

years from now all of this convenient

years from now all of this convenient shopping like I said even a simple

shopping like I said even a simple

shopping like I said even a simple product like maize we don’t have to plow

product like maize we don’t have to plow

product like maize we don’t have to plow anymore we don’t have to plant anymore

anymore we don’t have to plant anymore

anymore we don’t have to plant anymore we don’t have to water we don’t have to

we don’t have to water we don’t have to

we don’t have to water we don’t have to grow we don’t have to harvest we don’t

grow we don’t have to harvest we don’t

grow we don’t have to harvest we don’t have to pound we don’t have to sift it

have to pound we don’t have to sift it

have to pound we don’t have to sift it comes in a convenient pack from a

comes in a convenient pack from a

comes in a convenient pack from a convenience store

convenience store

convenience store there’s not more telling of the soil

there’s not more telling of the soil

there’s not more telling of the soil normal hurting of animals we just need

normal hurting of animals we just need

normal hurting of animals we just need to send an SMS get the money go to the

to send an SMS get the money go to the

to send an SMS get the money go to the shop and buy the food so 10 or 20 years

shop and buy the food so 10 or 20 years

shop and buy the food so 10 or 20 years from now after all this has been

from now after all this has been

from now after all this has been happening what’s going to happen when we

happening what’s going to happen when we

happening what’s going to happen when we develop cities like Johannesburg and

develop cities like Johannesburg and

develop cities like Johannesburg and Pretoria with populations of 50 million

Pretoria with populations of 50 million

Pretoria with populations of 50 million people who is going to feed those cities

people who is going to feed those cities

people who is going to feed those cities the same rural farmers that have now

the same rural farmers that have now

the same rural farmers that have now divorced themselves from the farming

divorced themselves from the farming

divorced themselves from the farming practices I’d like to leave you with

practices I’d like to leave you with

practices I’d like to leave you with some thoughts around food food supply

some thoughts around food food supply

some thoughts around food food supply food on African continent currently

food on African continent currently

food on African continent currently Africa is spending 25 billion dollars a

Africa is spending 25 billion dollars a

Africa is spending 25 billion dollars a year importing food this is a continent

year importing food this is a continent

year importing food this is a continent with vast resources fertile land rain

with vast resources fertile land rain

with vast resources fertile land rain farmers everything we need to grow our

farmers everything we need to grow our

farmers everything we need to grow our own food the country like Ghana which

own food the country like Ghana which

own food the country like Ghana which has a coastline and has vast freshwater

has a coastline and has vast freshwater

has a coastline and has vast freshwater resources or spending six hundred

resources or spending six hundred

resources or spending six hundred million dollars a year just on the

million dollars a year just on the

million dollars a year just on the importation of fish after oil the next

importation of fish after oil the next

importation of fish after oil the next biggest import in America is fashion we

biggest import in America is fashion we

biggest import in America is fashion we have trawlers in our oceans that have

have trawlers in our oceans that have

have trawlers in our oceans that have nets that could accommodate 13 747s or

nets that could accommodate 13 747s or

nets that could accommodate 13 747s or 500 tons of fish in one hole of one net

there are billion people in the world

there are billion people in the world who are reliant on fish as their major

who are reliant on fish as their major

who are reliant on fish as their major source of protein and for centuries now

source of protein and for centuries now

source of protein and for centuries now we’ve been dragging all of this valuable

we’ve been dragging all of this valuable

we’ve been dragging all of this valuable resource out of out of our oceans out of

resource out of out of our oceans out of

resource out of out of our oceans out of our legs such as Lake Malawi Lake

our legs such as Lake Malawi Lake

our legs such as Lake Malawi Lake Tanganyika Lake Victoria Africa now is

Tanganyika Lake Victoria Africa now is

Tanganyika Lake Victoria Africa now is the only continent in the world with a

the only continent in the world with a

the only continent in the world with a per capita of fish consumption has

per capita of fish consumption has

per capita of fish consumption has decreased because we exporting it all

tilapia is a fantastic fish it occurs in

tilapia is a fantastic fish it occurs in 36 species it’s far from Cape Town to

36 species it’s far from Cape Town to

36 species it’s far from Cape Town to Cairo it is now the fourth most farmed

Cairo it is now the fourth most farmed

Cairo it is now the fourth most farmed fish in the world is accepted at every

fish in the world is accepted at every

fish in the world is accepted at every every level of our society

every level of our society

every level of our society Walmart’s Marks & Spencer Emirates

Walmart’s Marks & Spencer Emirates

Walmart’s Marks & Spencer Emirates Airlines all used to live here now as a

Airlines all used to live here now as a

Airlines all used to live here now as a fish on their menus and yet in Africa

fish on their menus and yet in Africa

fish on their menus and yet in Africa the production and farming of tilapia

the production and farming of tilapia

the production and farming of tilapia stagnated while in the rest of the world

stagnated while in the rest of the world

stagnated while in the rest of the world there’s 85 countries exploiting this

there’s 85 countries exploiting this

there’s 85 countries exploiting this resource for their own benefit the

resource for their own benefit the

resource for their own benefit the president of Zambia a few weeks ago

president of Zambia a few weeks ago

president of Zambia a few weeks ago opened up a new fish bowl and that’s

opened up a new fish bowl and that’s

opened up a new fish bowl and that’s only the second phone that I’ve seen

only the second phone that I’ve seen

only the second phone that I’ve seen developed in my 30 years in the industry

developed in my 30 years in the industry

developed in my 30 years in the industry in sub-saharan Africa at this particular

in sub-saharan Africa at this particular

in sub-saharan Africa at this particular opening somebody said to him mr.

opening somebody said to him mr.

opening somebody said to him mr. president do you realize that most of

president do you realize that most of

president do you realize that most of the tilapia that is being consumed in

the tilapia that is being consumed in

the tilapia that is being consumed in Zambia is being imported from China and

Zambia is being imported from China and

Zambia is being imported from China and he wanted to know how did we allow such

he wanted to know how did we allow such

he wanted to know how did we allow such a valuable resource to be taken out of

a valuable resource to be taken out of

a valuable resource to be taken out of Africa worked with in terms of genetic

Africa worked with in terms of genetic

Africa worked with in terms of genetic improvement production facilities farmed

improvement production facilities farmed

improvement production facilities farmed overseas and re-exported back to Africa

overseas and re-exported back to Africa

overseas and re-exported back to Africa we should be exporting this fish to the

we should be exporting this fish to the

we should be exporting this fish to the rest of the world so we need farmers

rest of the world so we need farmers

rest of the world so we need farmers both commercial farmers and small-scale

both commercial farmers and small-scale

both commercial farmers and small-scale farmers if we are to feed ourselves and

farmers if we are to feed ourselves and

farmers if we are to feed ourselves and if we are to feed the world Africa is

if we are to feed the world Africa is

if we are to feed the world Africa is going to be the place to do that the

going to be the place to do that the

going to be the place to do that the greatest asset we have in Africa is our

greatest asset we have in Africa is our

greatest asset we have in Africa is our farmers the greatest investments we can

farmers the greatest investments we can

farmers the greatest investments we can make in Africa are in agriculture and

make in Africa are in agriculture and

make in Africa are in agriculture and that’s at all levels whether that’s

that’s at all levels whether that’s

that’s at all levels whether that’s training resources equipment technology

training resources equipment technology

training resources equipment technology marketing processing all of those

marketing processing all of those

marketing processing all of those opportunities exist for us we just have

opportunities exist for us we just have

opportunities exist for us we just have to take them so the next time you sit

to take them so the next time you sit

to take them so the next time you sit down and have a meal there’s a couple of

down and have a meal there’s a couple of

down and have a meal there’s a couple of things I’d like you to think about the

things I’d like you to think about the

things I’d like you to think about the first one is is how easy has it been for

first one is is how easy has it been for

first one is is how easy has it been for you to get that meal on the table

you to get that meal on the table

you to get that meal on the table through our convenient shopping what’s

through our convenient shopping what’s

through our convenient shopping what’s time and energy and money have you saved

time and energy and money have you saved

time and energy and money have you saved by being able to do that I would also

by being able to do that I would also

by being able to do that I would also like to you to give thanks to the

like to you to give thanks to the

like to you to give thanks to the farmers who grow those crops who tend

farmers who grow those crops who tend

farmers who grow those crops who tend those that livestock and whilst a forum

those that livestock and whilst a forum

those that livestock and whilst a forum like this and many many other forums

like this and many many other forums

like this and many many other forums that we speak at or invited to and we

that we speak at or invited to and we

that we speak at or invited to and we share ideas

share ideas

share ideas the major problem that we have is that

the major problem that we have is that

the major problem that we have is that whilst we are talking and sharing these

whilst we are talking and sharing these

whilst we are talking and sharing these ideas there’s a lot of food that’s still

ideas there’s a lot of food that’s still

ideas there’s a lot of food that’s still not being produced and there are still

not being produced and there are still

not being produced and there are still millions of people around the world that

millions of people around the world that

millions of people around the world that will go to bed hungry tonight

”

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