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Fear Less, Innovate More | Nicole Jones | TEDxCentennialParkWomen


[Music]

[Music] you

fear fear of failure fear of looking

fear fear of failure fear of looking stupid fear of rejection fear of public

stupid fear of rejection fear of public

stupid fear of rejection fear of public speaking no matter what your fear is

speaking no matter what your fear is

speaking no matter what your fear is fear either stifles you or it motivates

fear either stifles you or it motivates

fear either stifles you or it motivates you what are you afraid of me what I’m

you what are you afraid of me what I’m

you what are you afraid of me what I’m most afraid of is not fulfilling my

most afraid of is not fulfilling my

most afraid of is not fulfilling my purpose in life not achieving my full

purpose in life not achieving my full

purpose in life not achieving my full potential that’s my purpose as an

potential that’s my purpose as an

potential that’s my purpose as an individual my purpose as a mom as a

individual my purpose as a mom as a

individual my purpose as a mom as a daughter as a friend and even as an

daughter as a friend and even as an

daughter as a friend and even as an employee of Delta this fear keeps me in

employee of Delta this fear keeps me in

employee of Delta this fear keeps me in a place where I’m constantly achieving

a place where I’m constantly achieving

a place where I’m constantly achieving trying to achieve excellence constantly

trying to achieve excellence constantly

trying to achieve excellence constantly pursuing greatness 6.3 million Americans

pursuing greatness 6.3 million Americans

pursuing greatness 6.3 million Americans have a diagnosed fear of something so my

have a diagnosed fear of something so my

have a diagnosed fear of something so my theme for today is fear less innovate

theme for today is fear less innovate

theme for today is fear less innovate more I want to share with you just a few

more I want to share with you just a few

more I want to share with you just a few techniques that have worked for me as

techniques that have worked for me as

techniques that have worked for me as I’ve conquered my fears over the years

I’ve conquered my fears over the years

I’ve conquered my fears over the years first know your why simon Sinek is one

first know your why simon Sinek is one

first know your why simon Sinek is one of my favorite authors and motivational

of my favorite authors and motivational

of my favorite authors and motivational speakers in his books in his speeches he

speakers in his books in his speeches he

speakers in his books in his speeches he talks about knowing your why everyone

talks about knowing your why everyone

talks about knowing your why everyone has a why your why is the purpose belief

has a why your why is the purpose belief

has a why your why is the purpose belief or cause that inspires you to do what

or cause that inspires you to do what

or cause that inspires you to do what you do now taking it to the corporate

you do now taking it to the corporate

you do now taking it to the corporate side at Delta we have this principle

side at Delta we have this principle

side at Delta we have this principle called the virtuous circle it starts at

called the virtuous circle it starts at

called the virtuous circle it starts at the very top of the circle where you

the very top of the circle where you

the very top of the circle where you take care of your employees you equip

take care of your employees you equip

take care of your employees you equip your employees with the tools and the

your employees with the tools and the

your employees with the tools and the things that they need to be successful

things that they need to be successful

things that they need to be successful in serving your customers your customers

in serving your customers your customers

in serving your customers your customers are then more loyal and spend more money

are then more loyal and spend more money

are then more loyal and spend more money with the company which leads to

with the company which leads to

with the company which leads to financial value and success in turn

financial value and success in turn

financial value and success in turn shareholder value

shareholder value

shareholder value so as an innovator in the hanger which

so as an innovator in the hanger which

so as an innovator in the hanger which is Delta’s global innovation Center my

is Delta’s global innovation Center my

is Delta’s global innovation Center my why is helping delts have become the

why is helping delts have become the

why is helping delts have become the world’s most innovative airline I have a

world’s most innovative airline I have a

world’s most innovative airline I have a team of students employees and partners

team of students employees and partners

team of students employees and partners who are every day thinking about how can

who are every day thinking about how can

who are every day thinking about how can we change the travel industry and

we change the travel industry and

we change the travel industry and make it more innovative now we do that

make it more innovative now we do that

make it more innovative now we do that sometimes without knowing all the

sometimes without knowing all the

sometimes without knowing all the answers or even having the right skill

answers or even having the right skill

answers or even having the right skill sets to be successful but we figure it

sets to be successful but we figure it

sets to be successful but we figure it out because our customers and our

out because our customers and our

out because our customers and our employees they count on us to do so

employees they count on us to do so

employees they count on us to do so we’ve created this environment where

we’ve created this environment where

we’ve created this environment where failure is okay and occasionally we’re

failure is okay and occasionally we’re

failure is okay and occasionally we’re gonna have to fail but we fail fast

gonna have to fail but we fail fast

gonna have to fail but we fail fast because sometimes the best learnings

because sometimes the best learnings

because sometimes the best learnings come from failure now I’ve taken this

come from failure now I’ve taken this

come from failure now I’ve taken this principle in my work life but in my

principle in my work life but in my

principle in my work life but in my personal life my Y is very similar so I

personal life my Y is very similar so I

personal life my Y is very similar so I talked about fear and I talked about

talked about fear and I talked about

talked about fear and I talked about excellence and you know the things that

excellence and you know the things that

excellence and you know the things that really drive me

really drive me

really drive me well that is my personal why it’s about

well that is my personal why it’s about

well that is my personal why it’s about excellence

excellence

excellence I want to strive to be the best at

I want to strive to be the best at

I want to strive to be the best at everything I accomplished I try to

everything I accomplished I try to

everything I accomplished I try to accomplish in life the fear of letting

accomplish in life the fear of letting

accomplish in life the fear of letting my children down or my family down or

my children down or my family down or

my children down or my family down or even my team at work down is what

even my team at work down is what

even my team at work down is what motivates me and so no matter whether

motivates me and so no matter whether

motivates me and so no matter whether it’s personal or work figure out what

it’s personal or work figure out what

it’s personal or work figure out what your Y is and use that to motivate you

your Y is and use that to motivate you

your Y is and use that to motivate you to achieve your goals and overcome fear

to achieve your goals and overcome fear

to achieve your goals and overcome fear so now switching gears how many of you

so now switching gears how many of you

so now switching gears how many of you like to be told no well I didn’t think

like to be told no well I didn’t think

like to be told no well I didn’t think anyone would raise their hand so that’s

anyone would raise their hand so that’s

anyone would raise their hand so that’s good and it’s because no is a form of

good and it’s because no is a form of

good and it’s because no is a form of rejection and rejection is a form of

rejection and rejection is a form of

rejection and rejection is a form of failure I often say that optimism is my

failure I often say that optimism is my

failure I often say that optimism is my superpower and I’ve seen a lot of

superpower and I’ve seen a lot of

superpower and I’ve seen a lot of adversity in life and experienced a lot

adversity in life and experienced a lot

adversity in life and experienced a lot of things from health issues to divorce

of things from health issues to divorce

of things from health issues to divorce parents to death in the workplace but

parents to death in the workplace but

parents to death in the workplace but despite all of that I’ve been successful

despite all of that I’ve been successful

despite all of that I’ve been successful and the reason that I’ve been successful

and the reason that I’ve been successful

and the reason that I’ve been successful is because I don’t let negativity take

is because I don’t let negativity take

is because I don’t let negativity take away and my dreams and so what I’ve

away and my dreams and so what I’ve

away and my dreams and so what I’ve realized that no is often a obstacle

realized that no is often a obstacle

realized that no is often a obstacle it’s not a brick wall as an innovation

it’s not a brick wall as an innovation

it’s not a brick wall as an innovation team we are told no on a daily basis

team we are told no on a daily basis

team we are told no on a daily basis almost we are told that’s been done

almost we are told that’s been done

almost we are told that’s been done before it’s too complex it’s too

before it’s too complex it’s too

before it’s too complex it’s too difficult but we don’t let that stop us

difficult but we don’t let that stop us

difficult but we don’t let that stop us negativity is often the result of fear

negativity is often the result of fear

negativity is often the result of fear of failure

of failure

of failure so put yourself in their shoes the

so put yourself in their shoes the

so put yourself in their shoes the person who’s telling you no empathize

person who’s telling you no empathize

person who’s telling you no empathize with them really get a deeper

with them really get a deeper

with them really get a deeper understanding of why you’re getting that

understanding of why you’re getting that

understanding of why you’re getting that know and try to change that no into a

know and try to change that no into a

know and try to change that no into a yes through empathy so one example of

yes through empathy so one example of

yes through empathy so one example of that is about a year ago in my role I

that is about a year ago in my role I

that is about a year ago in my role I realized that Delta was doing a lot of

realized that Delta was doing a lot of

realized that Delta was doing a lot of investment in hackathons so there’s

investment in hackathons so there’s

investment in hackathons so there’s these events where we would go out and

these events where we would go out and

these events where we would go out and we’d ask students to generate lots of

we’d ask students to generate lots of

we’d ask students to generate lots of really cool and interesting ideas that

really cool and interesting ideas that

really cool and interesting ideas that would help us improve our business and

would help us improve our business and

would help us improve our business and we got some great ideas but I realized

we got some great ideas but I realized

we got some great ideas but I realized we were never asking our employees to do

we were never asking our employees to do

we were never asking our employees to do the same and so I said why don’t we do

the same and so I said why don’t we do

the same and so I said why don’t we do our own employee hackathon where we have

our own employee hackathon where we have

our own employee hackathon where we have all 80,000 people get together on a

all 80,000 people get together on a

all 80,000 people get together on a weekend and think about ways to solve

weekend and think about ways to solve

weekend and think about ways to solve our challenges and so as you can imagine

our challenges and so as you can imagine

our challenges and so as you can imagine I immediately got a lot of resistance

I immediately got a lot of resistance

I immediately got a lot of resistance and I was told you know it’s too

and I was told you know it’s too

and I was told you know it’s too expensive it’s too complex it’ll never

expensive it’s too complex it’ll never

expensive it’s too complex it’ll never work so I had to figure out a way to

work so I had to figure out a way to

work so I had to figure out a way to make it work

make it work

make it work so what I did was we started with a very

so what I did was we started with a very

so what I did was we started with a very small group one division within the

small group one division within the

small group one division within the company and we asked about a couple

company and we asked about a couple

company and we asked about a couple hundred employees if they didn’t like to

hundred employees if they didn’t like to

hundred employees if they didn’t like to participate and slowly we started to see

participate and slowly we started to see

participate and slowly we started to see people who said you know what I’d like

people who said you know what I’d like

people who said you know what I’d like to do that I’m interested and it’s

to do that I’m interested and it’s

to do that I’m interested and it’s because I have these ideas but I don’t

because I have these ideas but I don’t

because I have these ideas but I don’t have a forum or a way to share them and

have a forum or a way to share them and

have a forum or a way to share them and so to cover the expense we asked some of

so to cover the expense we asked some of

so to cover the expense we asked some of our partners our technology partners to

our partners our technology partners to

our partners our technology partners to chip in and provide subject matter

chip in and provide subject matter

chip in and provide subject matter experts and technology and resources we

experts and technology and resources we

experts and technology and resources we ended up with about a hundred and fifty

ended up with about a hundred and fifty

ended up with about a hundred and fifty people over the course of one weekend

people over the course of one weekend

people over the course of one weekend who devoted their personal time they

who devoted their personal time they

who devoted their personal time they chose to take time away from their

chose to take time away from their

chose to take time away from their family they chose to take time away from

family they chose to take time away from

family they chose to take time away from the things that matter to them to

the things that matter to them to

the things that matter to them to generate ideas for the company and we

generate ideas for the company and we

generate ideas for the company and we also thought about prizes and we said

also thought about prizes and we said

also thought about prizes and we said well what do we have to give them to

well what do we have to give them to

well what do we have to give them to really motivate them because people are

really motivate them because people are

really motivate them because people are busy at work and now they’re doing the

busy at work and now they’re doing the

busy at work and now they’re doing the weekend the one prize that stood out the

weekend the one prize that stood out the

weekend the one prize that stood out the most was people wanted to know that they

most was people wanted to know that they

most was people wanted to know that they could work on their idea and see it live

could work on their idea and see it live

could work on their idea and see it live in an environment so it wasn’t monetary

in an environment so it wasn’t monetary

in an environment so it wasn’t monetary it was the pride of taking that idea

it was the pride of taking that idea

it was the pride of taking that idea that I came up with in a weekend and

that I came up with in a weekend and

that I came up with in a weekend and seeing it in front of customers so when

seeing it in front of customers so when

seeing it in front of customers so when you hear no find a way to make it happen

you hear no find a way to make it happen

you hear no find a way to make it happen let your

let your

let your passion and your interest and your wife

passion and your interest and your wife

passion and your interest and your wife really drive your success and so now

really drive your success and so now

really drive your success and so now we’re taking that program and we’re

we’re taking that program and we’re

we’re taking that program and we’re looking to scale it across the 80,000 it

looking to scale it across the 80,000 it

looking to scale it across the 80,000 it may take some time but we’ll get there

may take some time but we’ll get there

may take some time but we’ll get there so now on to my third point many of you

so now on to my third point many of you

so now on to my third point many of you may have heard of the book good to great

may have heard of the book good to great

may have heard of the book good to great by Jim Collins I’ve read the book twice

by Jim Collins I’ve read the book twice

by Jim Collins I’ve read the book twice now and I was fortunate enough recently

now and I was fortunate enough recently

now and I was fortunate enough recently to hear him speak at an event in the

to hear him speak at an event in the

to hear him speak at an event in the book he talks about this concept of a

book he talks about this concept of a

book he talks about this concept of a flywheel so imagine this huge heavy

flywheel so imagine this huge heavy

flywheel so imagine this huge heavy flywheel it’s massive and it’s

flywheel it’s massive and it’s

flywheel it’s massive and it’s overwhelming as a company in order to

overwhelming as a company in order to

overwhelming as a company in order to get your company from good to great

get your company from good to great

get your company from good to great you’ve got to turn that flywheel as fast

you’ve got to turn that flywheel as fast

you’ve got to turn that flywheel as fast as possible because the momentum that

as possible because the momentum that

as possible because the momentum that you get as company will help you succeed

you get as company will help you succeed

you get as company will help you succeed and achieve that success it’s scary that

and achieve that success it’s scary that

and achieve that success it’s scary that flywheel is massive and making that

flywheel is massive and making that

flywheel is massive and making that first turn especially when the flywheel

first turn especially when the flywheel

first turn especially when the flywheel is at a standstill is hard but the more

is at a standstill is hard but the more

is at a standstill is hard but the more people you can get on board the faster

people you can get on board the faster

people you can get on board the faster the flywheel starts to move and the

the flywheel starts to move and the

the flywheel starts to move and the faster you start to make some change so

faster you start to make some change so

faster you start to make some change so how do you get that momentum to make

how do you get that momentum to make

how do you get that momentum to make that very first push well what I want to

that very first push well what I want to

that very first push well what I want to talk about today is being courageous and

talk about today is being courageous and

talk about today is being courageous and making that very first turn it only

making that very first turn it only

making that very first turn it only takes one individual it only takes one

takes one individual it only takes one

takes one individual it only takes one group make that first turn and that’s

group make that first turn and that’s

group make that first turn and that’s how I think of my innovation team at

how I think of my innovation team at

how I think of my innovation team at Delta we are the team that’s raising our

Delta we are the team that’s raising our

Delta we are the team that’s raising our hand proud smiling saying we will make

hand proud smiling saying we will make

hand proud smiling saying we will make that first turn for the people who say

that first turn for the people who say

that first turn for the people who say no it’s too complex we’re the ones who

no it’s too complex we’re the ones who

no it’s too complex we’re the ones who say we’re gonna go figure out a way to

say we’re gonna go figure out a way to

say we’re gonna go figure out a way to make it happen and we are the coaches

make it happen and we are the coaches

make it happen and we are the coaches and the counselors that once we get

and the counselors that once we get

and the counselors that once we get everyone on board we keep that flywheel

everyone on board we keep that flywheel

everyone on board we keep that flywheel turning and so we’ve created this

turning and so we’ve created this

turning and so we’ve created this environment where we can rapidly and

environment where we can rapidly and

environment where we can rapidly and quickly test things new ideas and bring

quickly test things new ideas and bring

quickly test things new ideas and bring them to life we make bold moves take big

them to life we make bold moves take big

them to life we make bold moves take big risks to figure out how to make this

risks to figure out how to make this

risks to figure out how to make this successful five years ago I had probably

successful five years ago I had probably

successful five years ago I had probably with them one of the most difficult

with them one of the most difficult

with them one of the most difficult times in my personal life and now

times in my personal life and now

times in my personal life and now looking back on that I view it as my own

looking back on that I view it as my own

looking back on that I view it as my own personal flywheel

personal flywheel

personal flywheel so I was diagnosed with breast cancer

so I was diagnosed with breast cancer

so I was diagnosed with breast cancer and I was forced with facing my own

and I was forced with facing my own

and I was forced with facing my own fears all of that optimism and

fears all of that optimism and

fears all of that optimism and positivity that I just talked about that

positivity that I just talked about that

positivity that I just talked about that went out the window leading up to my

went out the window leading up to my

went out the window leading up to my diagnosis I was told oh this is really

diagnosis I was told oh this is really

diagnosis I was told oh this is really mostly a formality there’s no history of

mostly a formality there’s no history of

mostly a formality there’s no history of breast cancer in your family it’s most

breast cancer in your family it’s most

breast cancer in your family it’s most likely not the case so as you can

likely not the case so as you can

likely not the case so as you can imagine I was devastated when I got that

imagine I was devastated when I got that

imagine I was devastated when I got that call the first people I spoke to my

call the first people I spoke to my

call the first people I spoke to my husband my parents and the way they

husband my parents and the way they

husband my parents and the way they responded to me in that moment is what

responded to me in that moment is what

responded to me in that moment is what got me through they didn’t allow me to

got me through they didn’t allow me to

got me through they didn’t allow me to sulk they didn’t allow me to be negative

sulk they didn’t allow me to be negative

sulk they didn’t allow me to be negative they basically said we’re gonna fight

they basically said we’re gonna fight

they basically said we’re gonna fight and we’re gonna do this together so I

and we’re gonna do this together so I

and we’re gonna do this together so I spent that weekend with a little bit of

spent that weekend with a little bit of

spent that weekend with a little bit of a pity party I have to admit but I

a pity party I have to admit but I

a pity party I have to admit but I compartmentalized it and I really

compartmentalized it and I really

compartmentalized it and I really focused in on battling this disease

focused in on battling this disease

focused in on battling this disease I couldn’t submit to it so after that

I couldn’t submit to it so after that

I couldn’t submit to it so after that weekend I knew that this was going to be

weekend I knew that this was going to be

weekend I knew that this was going to be a Bala had to fight but I had to make

a Bala had to fight but I had to make

a Bala had to fight but I had to make that very first turn on the flywheel so

that very first turn on the flywheel so

that very first turn on the flywheel so don’t get overwhelmed by the massive

don’t get overwhelmed by the massive

don’t get overwhelmed by the massive thing that’s in front of you take that

thing that’s in front of you take that

thing that’s in front of you take that very first turn and remember whether

very first turn and remember whether

very first turn and remember whether it’s work life personal whatever you

it’s work life personal whatever you

it’s work life personal whatever you have ahead of you make the first turn

have ahead of you make the first turn

have ahead of you make the first turn and five years later I will say that I

and five years later I will say that I

and five years later I will say that I am still making turns every day it’s

am still making turns every day it’s

am still making turns every day it’s definitely a journey and without my

definitely a journey and without my

definitely a journey and without my family support and the people around me

family support and the people around me

family support and the people around me I don’t know that I would have gotten

I don’t know that I would have gotten

I don’t know that I would have gotten this far but I’ll tell you I still have

this far but I’ll tell you I still have

this far but I’ll tell you I still have a long way to go so on the heels of

a long way to go so on the heels of

a long way to go so on the heels of breast cancer awareness month proud to

breast cancer awareness month proud to

breast cancer awareness month proud to say that I am a survivor

and when you think about that concept

and when you think about that concept and how massive it can be I will tell

and how massive it can be I will tell

and how massive it can be I will tell you that you can conquer anything and

you that you can conquer anything and

you that you can conquer anything and you don’t have to be afraid of what’s

you don’t have to be afraid of what’s

you don’t have to be afraid of what’s ahead of you now my last concept is

ahead of you now my last concept is

ahead of you now my last concept is about dreaming big about 10 years ago

about dreaming big about 10 years ago

about dreaming big about 10 years ago long before I joined Delta I was in a

long before I joined Delta I was in a

long before I joined Delta I was in a role where I was supporting a senior

role where I was supporting a senior

role where I was supporting a senior executive with speech writing and so he

executive with speech writing and so he

executive with speech writing and so he had to deliver a speech and I helped him

had to deliver a speech and I helped him

had to deliver a speech and I helped him write his speech for this huge business

write his speech for this huge business

write his speech for this huge business development presentation and so I joined

development presentation and so I joined

development presentation and so I joined him on the plane on the ride back and

him on the plane on the ride back and

him on the plane on the ride back and while we were on the plane he started to

while we were on the plane he started to

while we were on the plane he started to ask how I love my job

ask how I love my job

ask how I love my job and I said actually I love my job having

and I said actually I love my job having

and I said actually I love my job having a great time I enjoy supporting you and

a great time I enjoy supporting you and

a great time I enjoy supporting you and I’d love to keep working for you for a

I’d love to keep working for you for a

I’d love to keep working for you for a long time and he said well do you have

long time and he said well do you have

long time and he said well do you have your sights set on my job one day you

your sights set on my job one day you

your sights set on my job one day you know do you ever want to reach my

know do you ever want to reach my

know do you ever want to reach my potential as president and I said I

potential as president and I said I

potential as president and I said I thought about it for a moment and I said

thought about it for a moment and I said

thought about it for a moment and I said well I’m not sure if I actually want

well I’m not sure if I actually want

well I’m not sure if I actually want your job you seem to be very successful

your job you seem to be very successful

your job you seem to be very successful and you have a lot of great things going

and you have a lot of great things going

and you have a lot of great things going for you but you also travel a lot and

for you but you also travel a lot and

for you but you also travel a lot and you don’t seem to have as much time with

you don’t seem to have as much time with

you don’t seem to have as much time with your family and he said to me Nicole I

your family and he said to me Nicole I

your family and he said to me Nicole I have dinner with my family almost every

have dinner with my family almost every

have dinner with my family almost every night he said good leaders learn how to

night he said good leaders learn how to

night he said good leaders learn how to balance work and family he said you know

balance work and family he said you know

balance work and family he said you know figure out a way to put family first and

figure out a way to put family first and

figure out a way to put family first and don’t let that stop you from pursuing

don’t let that stop you from pursuing

don’t let that stop you from pursuing your dreams I realized that I was

your dreams I realized that I was

your dreams I realized that I was selling myself short I was allowing my

selling myself short I was allowing my

selling myself short I was allowing my fear of sacrifice to stifle my career

fear of sacrifice to stifle my career

fear of sacrifice to stifle my career and so what I realized is I can put

and so what I realized is I can put

and so what I realized is I can put family first I can pursue a career and I

family first I can pursue a career and I

family first I can pursue a career and I can achieve and have his job one day and

can achieve and have his job one day and

can achieve and have his job one day and since that moment I’ve come a long way

since that moment I’ve come a long way

since that moment I’ve come a long way and I dream big and I don’t let those

and I dream big and I don’t let those

and I dream big and I don’t let those fears hold me back so in summary I first

fears hold me back so in summary I first

fears hold me back so in summary I first want to say know your why second no is

want to say know your why second no is

want to say know your why second no is an obstacle

an obstacle

an obstacle it’s not a brick wall use empathy to get

it’s not a brick wall use empathy to get

it’s not a brick wall use empathy to get to a place of yes

to a place of yes

to a place of yes be courageous and make that first turn

be courageous and make that first turn

be courageous and make that first turn of the flywheel I’m here to as a

of the flywheel I’m here to as a

of the flywheel I’m here to as a testimony that it does pay off

testimony that it does pay off

testimony that it does pay off and finally dream big don’t lose sight

and finally dream big don’t lose sight

and finally dream big don’t lose sight of your full potential what fear will

of your full potential what fear will

of your full potential what fear will each of you conquer next thank you

each of you conquer next thank you

each of you conquer next thank you [Applause]

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