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Expression in Visual Identity | Sara Khadhra | TEDxGadong


is anyone here hungry when was the last

is anyone here hungry when was the last time you found yourself starving

time you found yourself starving

time you found yourself starving a very good afternoon ladies and

a very good afternoon ladies and

a very good afternoon ladies and gentlemen and no I wasn’t referring to

gentlemen and no I wasn’t referring to

gentlemen and no I wasn’t referring to food I’m talking about the drive the

food I’m talking about the drive the

food I’m talking about the drive the drive to chase your dreams no I have

drive to chase your dreams no I have

drive to chase your dreams no I have spent so much time living on survival

spent so much time living on survival

spent so much time living on survival mode but I love it the energy the

mode but I love it the energy the

mode but I love it the energy the passion that’s the hunger finding

passion that’s the hunger finding

passion that’s the hunger finding ourselves craving over a desire that

ourselves craving over a desire that

ourselves craving over a desire that nothing in this world can satisfy

starving for inspiration and recognition

starving for inspiration and recognition and I know many creatives can relate to

and I know many creatives can relate to

and I know many creatives can relate to this MS blackhole getting your work

this MS blackhole getting your work

this MS blackhole getting your work published out there for the first time

published out there for the first time

published out there for the first time and being able to see it either

and being able to see it either

and being able to see it either physically on print or visually on

physically on print or visually on

physically on print or visually on screen is the best feeling in this world

screen is the best feeling in this world

screen is the best feeling in this world it’s a feeling so indescribable it’s

it’s a feeling so indescribable it’s

it’s a feeling so indescribable it’s like trying to explain the taste of

like trying to explain the taste of

like trying to explain the taste of water when you see your artwork out

water when you see your artwork out

water when you see your artwork out there be it a poster you can say hey

there be it a poster you can say hey

there be it a poster you can say hey you’re looking at my work I made that

you’re looking at my work I made that

you’re looking at my work I made that or better yet is when people actually

or better yet is when people actually

or better yet is when people actually recognize it that’s when you know you’ve

recognize it that’s when you know you’ve

recognize it that’s when you know you’ve created an identity you have branded

created an identity you have branded

created an identity you have branded yourself in the work that you have done

yourself in the work that you have done

yourself in the work that you have done and you have created a unique and

and you have created a unique and

and you have created a unique and distinguishable style that when people

distinguishable style that when people

distinguishable style that when people take one look they actually say hey does

take one look they actually say hey does

take one look they actually say hey does a service design

a service design

a service design it took me a while to get to that level

it took me a while to get to that level

it took me a while to get to that level and yeah I started off far from where I

and yeah I started off far from where I

and yeah I started off far from where I am today only because I was told that

am today only because I was told that

am today only because I was told that you couldn’t make a career out of this

you couldn’t make a career out of this

you couldn’t make a career out of this and it has frequently been mistaken that

and it has frequently been mistaken that

and it has frequently been mistaken that being good at art or design only meant

being good at art or design only meant

being good at art or design only meant that it had to be on a drawing block or

that it had to be on a drawing block or

that it had to be on a drawing block or canvas and I thought so to myself

canvas and I thought so to myself

canvas and I thought so to myself until I discovered graphic design design

until I discovered graphic design design

until I discovered graphic design design plays an important human portance

plays an important human portance

plays an important human portance especially with big brands it helps to

especially with big brands it helps to

especially with big brands it helps to differentiate them on so many levels

differentiate them on so many levels

differentiate them on so many levels design gives motive it serves a purpose

design gives motive it serves a purpose

design gives motive it serves a purpose and it tells a story behind the concept

so when you actually once you’ve

so when you actually once you’ve actually discovered your design and

actually discovered your design and

actually discovered your design and you’ve actually you’ve actually found it

you’ve actually you’ve actually found it

you’ve actually you’ve actually found it it’s like walking into a home that

it’s like walking into a home that

it’s like walking into a home that you’ve built for yourself you’ll

you’ve built for yourself you’ll

you’ve built for yourself you’ll recognize the furniture the paintings on

recognize the furniture the paintings on

recognize the furniture the paintings on the walls the books on the shelves and

the walls the books on the shelves and

the walls the books on the shelves and even the content of the drawers

even the content of the drawers

even the content of the drawers you can even redecorate and still find

you can even redecorate and still find

you can even redecorate and still find your way around in the dark if you had

your way around in the dark if you had

your way around in the dark if you had to let’s change is yoni constant and

to let’s change is yoni constant and

to let’s change is yoni constant and design is constantly evolving from the

design is constantly evolving from the

design is constantly evolving from the era where gradient was the in thing to

era where gradient was the in thing to

era where gradient was the in thing to the now flat design the goal is to never

the now flat design the goal is to never

the now flat design the goal is to never stay the same that’s the whole point of

stay the same that’s the whole point of

stay the same that’s the whole point of making art is to be constantly moving

making art is to be constantly moving

making art is to be constantly moving and I move driven as well realizing I

and I move driven as well realizing I

and I move driven as well realizing I was more inclined to the clean and

was more inclined to the clean and

was more inclined to the clean and minimal look which made me slowly tune

minimal look which made me slowly tune

minimal look which made me slowly tune myself to that frequency and I started

myself to that frequency and I started

myself to that frequency and I started stripping down my designs to the

stripping down my designs to the

stripping down my designs to the simplest form as possible

simplest form as possible

simplest form as possible and in that I found minimalism its

and in that I found minimalism its

and in that I found minimalism its complexity in its simplicity the simpler

complexity in its simplicity the simpler

complexity in its simplicity the simpler to design the more complicated it is

to design the more complicated it is

to design the more complicated it is that’s because the creativity behind it

that’s because the creativity behind it

that’s because the creativity behind it has to be symbolic there is more to

has to be symbolic there is more to

has to be symbolic there is more to design than just simply picking a color

design than just simply picking a color

design than just simply picking a color or fun just because it looks good you

or fun just because it looks good you

or fun just because it looks good you have to go through a whole thinking

have to go through a whole thinking

have to go through a whole thinking process know it’s not easy but if you

process know it’s not easy but if you

process know it’s not easy but if you enjoy it the fun is endless I am

enjoy it the fun is endless I am

enjoy it the fun is endless I am learning every day to allow the space

learning every day to allow the space

learning every day to allow the space between where I am and where I want to

between where I am and where I want to

between where I am and where I want to be to inspire me not to terrify me many

be to inspire me not to terrify me many

be to inspire me not to terrify me many of us have no choice but to evolve

of us have no choice but to evolve

of us have no choice but to evolve through struggle but it’s good if we

through struggle but it’s good if we

through struggle but it’s good if we accept it and we embrace struggle as our

accept it and we embrace struggle as our

accept it and we embrace struggle as our greatest teacher when you find your

greatest teacher when you find your

greatest teacher when you find your style grow with it don’t abandon it due

style grow with it don’t abandon it due

style grow with it don’t abandon it due to fear work on it with confidence in

to fear work on it with confidence in

to fear work on it with confidence in your individuality and uniqueness

your individuality and uniqueness

your individuality and uniqueness because you are always going to be too

because you are always going to be too

because you are always going to be too much of something for someone too big

much of something for someone too big

much of something for someone too big too loud too soft too edgy but if you

too loud too soft too edgy but if you

too loud too soft too edgy but if you round out all your edges friends you are

round out all your edges friends you are

round out all your edges friends you are going to lose your edge it’s the same as

going to lose your edge it’s the same as

going to lose your edge it’s the same as design you can’t please everybody

design you can’t please everybody

design you can’t please everybody apologize for your mistakes but don’t

apologize for your mistakes but don’t

apologize for your mistakes but don’t apologize for being yourself keep that

apologize for being yourself keep that

apologize for being yourself keep that identity

they say the sky’s the limit but I

they say the sky’s the limit but I disagree because design took me to a

disagree because design took me to a

disagree because design took me to a different place mentally I believe

different place mentally I believe

different place mentally I believe there’s creativity and everyone you have

there’s creativity and everyone you have

there’s creativity and everyone you have just yet to express it so I say when you

just yet to express it so I say when you

just yet to express it so I say when you go out here out there today from this

go out here out there today from this

go out here out there today from this talk

talk

talk find your minimalism your creativity

find your minimalism your creativity

find your minimalism your creativity your identity use that to put your touch

your identity use that to put your touch

your identity use that to put your touch yourself in the work that you do because

yourself in the work that you do because

yourself in the work that you do because you yourself are an artwork waiting to

you yourself are an artwork waiting to

you yourself are an artwork waiting to be discovered that’s the drive and

be discovered that’s the drive and

be discovered that’s the drive and that’s the hunger that is going to get

that’s the hunger that is going to get

that’s the hunger that is going to get you there do what I did prove everyone

you there do what I did prove everyone

you there do what I did prove everyone wrong thank you very much ladies and

wrong thank you very much ladies and

wrong thank you very much ladies and gentlemen give yourselves a round of

gentlemen give yourselves a round of

gentlemen give yourselves a round of applause

applause

applause [Applause]

”

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