so not everybody has money how do you have ever bought a house how many
have ever bought a house how many
have ever bought a house how many commercials
very very excited when I found this info
very very excited when I found this info because I realized at least one other
because I realized at least one other
because I realized at least one other person in the world increases every time
person in the world increases every time
person in the world increases every time you spend money you’re casting a vote
everyone is an investor and whether
everyone is an investor and whether you’re eight or eighty where you spend
you’re eight or eighty where you spend
you’re eight or eighty where you spend your money tells us from these to keep
your money tells us from these to keep
your money tells us from these to keep doing what they’re doing
doing what they’re doing
doing what they’re doing you’re telling me company that
you’re telling me company that
you’re telling me company that manufactures its products in China to
manufactures its products in China to
manufactures its products in China to keep giving more you’re telling the
keep giving more you’re telling the
keep giving more you’re telling the store that payments employs orally to
store that payments employs orally to
store that payments employs orally to keep very much we’re maybe you’re
keep very much we’re maybe you’re
keep very much we’re maybe you’re telling the grocer the by has produce
telling the grocer the by has produce
telling the grocer the by has produce with no pesticides to ignite and you’re
with no pesticides to ignite and you’re
with no pesticides to ignite and you’re telling the story that sold you the
telling the story that sold you the
telling the story that sold you the t-shirt that fed a family for a week to
t-shirt that fed a family for a week to
t-shirt that fed a family for a week to keep doing that every purchase you made
keep doing that every purchase you made
keep doing that every purchase you made is an investment and therefore everyone
is an investment and therefore everyone
is an investment and therefore everyone is an investor and what if we can
is an investor and what if we can
is an investor and what if we can measure those
measure those
measure those the same way we measure our 401k and
the same way we measure our 401k and
the same way we measure our 401k and whatever we could value align our values
whatever we could value align our values
whatever we could value align our values with our everyday purchases and what is
with our everyday purchases and what is
with our everyday purchases and what is called social return the definition of
called social return the definition of
called social return the definition of social return on investment is here but
social return on investment is here but
social return on investment is here but very simply put it’s what happens when
very simply put it’s what happens when
very simply put it’s what happens when you take a solid business model combine
you take a solid business model combine
you take a solid business model combine it with heart passion purpose mission
it with heart passion purpose mission
it with heart passion purpose mission whatever you want to call it and you end
whatever you want to call it and you end
whatever you want to call it and you end up making your community your country
up making your community your country
up making your community your country your world better what if your mortgage
your world better what if your mortgage
your world better what if your mortgage broker donated money to a local student
broker donated money to a local student
broker donated money to a local student shop that suits men and me for free what
shop that suits men and me for free what
shop that suits men and me for free what if your realty company was owned by for
if your realty company was owned by for
if your realty company was owned by for nonprofits that are doing good in your
nonprofits that are doing good in your
nonprofits that are doing good in your community what if you bought a backpack
community what if you bought a backpack
community what if you bought a backpack the funds anti-bullying programs in high
the funds anti-bullying programs in high
the funds anti-bullying programs in high school and what if you bought a burrito
school and what if you bought a burrito
school and what if you bought a burrito that gave someone in java school that
that gave someone in java school that
that gave someone in java school that was part of the food service tree
every purchase unique is an investment
every purchase unique is an investment and what if I told you these companies
and what if I told you these companies
and what if I told you these companies are in your backyard and what if I told
are in your backyard and what if I told
are in your backyard and what if I told you that they save you money state your
you that they save you money state your
you that they save you money state your community money it’s just by existing
everyone is a professor so I am NOT a
everyone is a professor so I am NOT a numbers person I hated statistics I
numbers person I hated statistics I
numbers person I hated statistics I almost failed it twice but numbers are
almost failed it twice but numbers are
almost failed it twice but numbers are important they are common ground across
important they are common ground across
important they are common ground across cultures they expressed value and they
cultures they expressed value and they
cultures they expressed value and they give us some points of comparison I
give us some points of comparison I
give us some points of comparison I think sometimes we get caught up and the
think sometimes we get caught up and the
think sometimes we get caught up and the numbers of compare apples to apples and
numbers of compare apples to apples and
numbers of compare apples to apples and sometimes
sometimes
sometimes orgeous around people and see how some
orgeous around people and see how some
orgeous around people and see how some of these companies that are doing good
of these companies that are doing good
of these companies that are doing good fair enough in stock market and some of
fair enough in stock market and some of
fair enough in stock market and some of the characteristics that they look for
the characteristics that they look for
the characteristics that they look for these are examples of some of the
these are examples of some of the
these are examples of some of the companies some of the characteristics
companies some of the characteristics
companies some of the characteristics that they look or that they found in
that they look or that they found in
that they look or that they found in these companies were firms of endearment
these companies were firms of endearment
these companies were firms of endearment is that they are paying employees a
is that they are paying employees a
is that they are paying employees a higher range and a better benefit
higher range and a better benefit
higher range and a better benefit package than others and there
package than others and there
package than others and there they’re hiring people that are
they’re hiring people that are
they’re hiring people that are passionate about customer service
passionate about customer service
passionate about customer service they’re treating them society as
they’re treating them society as
they’re treating them society as partners and productivity and quality
partners and productivity and quality
partners and productivity and quality and they value their corporate culture
and they value their corporate culture
and they value their corporate culture custom of their greatest assets so in
custom of their greatest assets so in
custom of their greatest assets so in DeBary these companies please drink the
DeBary these companies please drink the
DeBary these companies please drink the Standard & Poor’s 500 which is the top
Standard & Poor’s 500 which is the top
Standard & Poor’s 500 which is the top 500 performing stocks picked up Jim
500 performing stocks picked up Jim
500 performing stocks picked up Jim Collins been to great companies but
Collins been to great companies but
Collins been to great companies but we’re evaluating for their culture and
we’re evaluating for their culture and
we’re evaluating for their culture and then the international community after
then the international community after
then the international community after three years nothing to earth-shattering
three years nothing to earth-shattering
three years nothing to earth-shattering the standard reporters returned about a
the standard reporters returned about a
the standard reporters returned about a 57% return the good to great cup weeks
57% return the good to great cup weeks
57% return the good to great cup weeks for 222 percent that’s why the great
for 222 percent that’s why the great
for 222 percent that’s why the great great and your friends in German
great and your friends in German
great and your friends in German returned to 83 percent so better than
returned to 83 percent so better than
returned to 83 percent so better than the average stock market but it’s not as
the average stock market but it’s not as
the average stock market but it’s not as good as those great companies and then
good as those great companies and then
good as those great companies and then we look at five years and then we leave
we look at five years and then we leave
we look at five years and then we leave in 10 years and then we get to 15 years
in 10 years and then we get to 15 years
in 10 years and then we get to 15 years 16 hundred and eighty one percent return
16 hundred and eighty one percent return
16 hundred and eighty one percent return for movies that shows doing good not
for movies that shows doing good not
for movies that shows doing good not over the bottom line but in addition an
over the bottom line but in addition an
over the bottom line but in addition an investor and whether you chose to buy
investor and whether you chose to buy
investor and whether you chose to buy shares in these stocks on stock market
shares in these stocks on stock market
shares in these stocks on stock market where you supported them directly by
where you supported them directly by
where you supported them directly by buying their products and services you
buying their products and services you
buying their products and services you benefited in the long run Eric Ries the
benefited in the long run Eric Ries the
benefited in the long run Eric Ries the author at lean startups is working on a
author at lean startups is working on a
author at lean startups is working on a long-term stock exchange and with a
long-term stock exchange and with a
long-term stock exchange and with a long-term stock exchange like he wants
long-term stock exchange like he wants
long-term stock exchange like he wants is for companies to be able to focus on
is for companies to be able to focus on
is for companies to be able to focus on not just quarterly earnings
not just quarterly earnings
not just quarterly earnings but 15 years from now and what that
but 15 years from now and what that
but 15 years from now and what that could look like and what the potential
could look like and what the potential
could look like and what the potential of good that business can do for all of
of good that business can do for all of
of good that business can do for all of your pocketbooks but also for your
your pocketbooks but also for your
your pocketbooks but also for your community and your environment so when
community and your environment so when
community and your environment so when you’re looking to invest
you’re looking to invest
you’re looking to invest specifically in a 401k you have these
specifically in a 401k you have these
specifically in a 401k you have these options you have high risk profiles to
options you have high risk profiles to
options you have high risk profiles to have low risk profiles and everything in
have low risk profiles and everything in
have low risk profiles and everything in between you have the option for donor
between you have the option for donor
between you have the option for donor advised funds you can even do social
advised funds you can even do social
advised funds you can even do social impact investing profiles but how do you
impact investing profiles but how do you
impact investing profiles but how do you know companies that’s where social
know companies that’s where social
know companies that’s where social investment comes in being able to
investment comes in being able to
investment comes in being able to measure the impact that these companies
measure the impact that these companies
measure the impact that these companies are having and be able to tell their
are having and be able to tell their
are having and be able to tell their story is how people know so for social
story is how people know so for social
story is how people know so for social return on investment we my colleagues
return on investment we my colleagues
return on investment we my colleagues might develop something great somewhat
might develop something great somewhat
might develop something great somewhat sadistic profiles that we call them in
sadistic profiles that we call them in
sadistic profiles that we call them in tactical class there were three young
tactical class there were three young
tactical class there were three young women three calgary’s the established
women three calgary’s the established
women three calgary’s the established social return on investment is
social return on investment is
social return on investment is considered certain or most likely to
considered certain or most likely to
considered certain or most likely to have a social return on investment your
have a social return on investment your
have a social return on investment your probable as I write is considered very
probable as I write is considered very
probable as I write is considered very likely to have a return and you’re
likely to have a return and you’re
likely to have a return and you’re comfortable has ROI is it’s likely to
comfortable has ROI is it’s likely to
comfortable has ROI is it’s likely to have a return that maybe the diamond is
have a return that maybe the diamond is
have a return that maybe the diamond is quite
quite
quite so let’s look at an example let’s say
so let’s look at an example let’s say
so let’s look at an example let’s say you have some money to invest and
you have some money to invest and
you have some money to invest and there’s two companies that are an option
there’s two companies that are an option
there’s two companies that are an option the first company wants to give up 500
the first company wants to give up 500
the first company wants to give up 500 families that’s a lot right 500 of the
families that’s a lot right 500 of the
families that’s a lot right 500 of the lot of people would help that’s very
lot of people would help that’s very
lot of people would help that’s very visible it’s something that you know and
visible it’s something that you know and
visible it’s something that you know and then you have an option for a company
then you have an option for a company
then you have an option for a company that’s going to serve by people for one
that’s going to serve by people for one
that’s going to serve by people for one year and intensive healthier so probably
year and intensive healthier so probably
year and intensive healthier so probably a little more expensive available
a little more expensive available
a little more expensive available maybe it’s awesome prevention effects
maybe it’s awesome prevention effects
maybe it’s awesome prevention effects maybe it’s got some intervention effects
maybe it’s got some intervention effects
maybe it’s got some intervention effects but at the end of that year those people
but at the end of that year those people
but at the end of that year those people madly let’s delve into the sry profiles
madly let’s delve into the sry profiles
madly let’s delve into the sry profiles a little bit so for the 500 for the
a little bit so for the 500 for the
a little bit so for the 500 for the establishments our life you’ve got its
establishments our life you’ve got its
establishments our life you’ve got its immediate its visible it’s a large
immediate its visible it’s a large
immediate its visible it’s a large quantity demanded of your probable as
quantity demanded of your probable as
quantity demanded of your probable as our life is you probably have some
our life is you probably have some
our life is you probably have some tremendous
tremendous
tremendous probably and your possible hazards this
probably and your possible hazards this
probably and your possible hazards this one and then liquefied
one and then liquefied
one and then liquefied so you’re established sry what if you
so you’re established sry what if you
so you’re established sry what if you intervened in the early stages of a
intervened in the early stages of a
intervened in the early stages of a disease what if you caught someone in
disease what if you caught someone in
disease what if you caught someone in the early stages of diabetes when you
the early stages of diabetes when you
the early stages of diabetes when you caught someone and their early stages of
caught someone and their early stages of
caught someone and their early stages of cancer
cancer
cancer how the hell some cost savings
how the hell some cost savings
how the hell some cost savings associated with that probably a quality
associated with that probably a quality
associated with that probably a quality of life difference to the treatment of
of life difference to the treatment of
of life difference to the treatment of that you have how did you prevent maybe
that you have how did you prevent maybe
that you have how did you prevent maybe just by keeping my person healthcare
just by keeping my person healthcare
just by keeping my person healthcare three years they were able to stay in
three years they were able to stay in
three years they were able to stay in school or they kept a job and then we
school or they kept a job and then we
school or they kept a job and then we get to possible as our life and maybe by
get to possible as our life and maybe by
get to possible as our life and maybe by staying in school or getting that job
staying in school or getting that job
staying in school or getting that job they provided more stability for their
they provided more stability for their
they provided more stability for their family over a longer period of time and
family over a longer period of time and
family over a longer period of time and maybe for those kids and their home that
maybe for those kids and their home that
maybe for those kids and their home that watch them go to work or to school every
watch them go to work or to school every
watch them go to work or to school every day and be successful
day and be successful
day and be successful maybe which is to be more successful at
maybe which is to be more successful at
maybe which is to be more successful at work so every investor is about lying
work so every investor is about lying
work so every investor is about lying with a different value in each of these
with a different value in each of these
with a different value in each of these scenarios
it shows the battery is Alice Adams and
it shows the battery is Alice Adams and it’s good to know it’s apples to oranges
it’s good to know it’s apples to oranges
it’s good to know it’s apples to oranges and the measurement of that impact and
and the measurement of that impact and
and the measurement of that impact and being able to look at those impact
being able to look at those impact
being able to look at those impact profiles can help you make buying
profiles can help you make buying
profiles can help you make buying decisions so as all right it’s not just
decisions so as all right it’s not just
decisions so as all right it’s not just for consumers if you as a consumer can
for consumers if you as a consumer can
for consumers if you as a consumer can align your values with how your domain
align your values with how your domain
align your values with how your domain purchases baseline impact profiles and
purchases baseline impact profiles and
purchases baseline impact profiles and social return on investment
social return on investment
social return on investment don’t the businesses need to be able to
don’t the businesses need to be able to
don’t the businesses need to be able to tell you that story when employees of
tell you that story when employees of
tell you that story when employees of that company feel like they’re larger
that company feel like they’re larger
that company feel like they’re larger they’re part of something larger than
they’re part of something larger than
they’re part of something larger than just a paycheck when they work for these
just a paycheck when they work for these
just a paycheck when they work for these companies it doesn’t the business want
companies it doesn’t the business want
companies it doesn’t the business want to feel try to try and be able to share
to feel try to try and be able to share
to feel try to try and be able to share with you what their impacted so my
with you what their impacted so my
with you what their impacted so my colleagues and I are working on a free
colleagues and I are working on a free
colleagues and I are working on a free calculator where businesses can come in
calculator where businesses can come in
calculator where businesses can come in and put it down and get the basic as
and put it down and get the basic as
and put it down and get the basic as already number back the challenge is
already number back the challenge is
already number back the challenge is creating this calculator is a lack of
creating this calculator is a lack of
creating this calculator is a lack of data over time social impact businesses
data over time social impact businesses
data over time social impact businesses are still fairly new and we figure out
are still fairly new and we figure out
are still fairly new and we figure out how to track it but I hope that some
how to track it but I hope that some
how to track it but I hope that some made every business can measure what and
made every business can measure what and
made every business can measure what and how they’re impacting their community
how they’re impacting their community
how they’re impacting their community with social return on investment and I
with social return on investment and I
with social return on investment and I hope that every investor which is Jules
hope that every investor which is Jules
hope that every investor which is Jules I’ll show the world what you have
”
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