
it’s like walking into dr. Seuss’s stories and finding all of the care
stories and finding all of the care
stories and finding all of the care you love since its opening the new dr.
you love since its opening the new dr.
you love since its opening the new dr. Seuss Museum has been an instantaneous
Seuss Museum has been an instantaneous
Seuss Museum has been an instantaneous success attracting national and
success attracting national and
success attracting national and international tourists but what does a
international tourists but what does a
international tourists but what does a wildly popular museum dedicated to a
wildly popular museum dedicated to a
wildly popular museum dedicated to a children’s author mean for the urban
children’s author mean for the urban
children’s author mean for the urban revitalization of his hometown city of
revitalization of his hometown city of
revitalization of his hometown city of Springfield Massachusetts we became a
Springfield Massachusetts we became a
Springfield Massachusetts we became a part of his beautiful world thank you
part of his beautiful world thank you
part of his beautiful world thank you for bringing us his passion and his art
for bringing us his passion and his art
for bringing us his passion and his art this heartfelt message was written in a
this heartfelt message was written in a
this heartfelt message was written in a comic book by a museum visitor on June
comic book by a museum visitor on June
comic book by a museum visitor on June 3rd 2017
3rd 2017
3rd 2017 during our grand opening for the amazing
during our grand opening for the amazing
during our grand opening for the amazing world of dr. Seuss Museum the museum was
world of dr. Seuss Museum the museum was
world of dr. Seuss Museum the museum was designed as a tribute to Springfield
designed as a tribute to Springfield
designed as a tribute to Springfield born icon of children’s literature
born icon of children’s literature
born icon of children’s literature Theodor Seuss Geisel by consensus dr.
Theodor Seuss Geisel by consensus dr.
Theodor Seuss Geisel by consensus dr. Seuss was the greatest American picture
Seuss was the greatest American picture
Seuss was the greatest American picture book artist of the modern era every one
book artist of the modern era every one
book artist of the modern era every one of the 44 children’s books that he wrote
of the 44 children’s books that he wrote
of the 44 children’s books that he wrote are still in print 26 years after his
are still in print 26 years after his
are still in print 26 years after his death in 1991 dr. Seuss is arguably more
death in 1991 dr. Seuss is arguably more
death in 1991 dr. Seuss is arguably more popular than ever an estimated 600
popular than ever an estimated 600
popular than ever an estimated 600 million dr. Seuss books have been
million dr. Seuss books have been
million dr. Seuss books have been translated into 17 languages and sold in
translated into 17 languages and sold in
translated into 17 languages and sold in more than 95 countries around the world
more than 95 countries around the world
more than 95 countries around the world like the Grinch’s heart on Christmas
like the Grinch’s heart on Christmas
like the Grinch’s heart on Christmas morning dr. Seuss is claimed to popular
morning dr. Seuss is claimed to popular
morning dr. Seuss is claimed to popular culture has grown at least three sizes
culture has grown at least three sizes
culture has grown at least three sizes since his passing and shows no signs of
since his passing and shows no signs of
since his passing and shows no signs of slowing down
slowing down
slowing down as home to the dr. Seuss national
as home to the dr. Seuss national
as home to the dr. Seuss national memorial sculpture garden the
memorial sculpture garden the
memorial sculpture garden the Springfield museums have a unique
Springfield museums have a unique
Springfield museums have a unique relationship with the dr. Seuss brand
relationship with the dr. Seuss brand
relationship with the dr. Seuss brand Ted Geisel grew up in Springfield he was
Ted Geisel grew up in Springfield he was
Ted Geisel grew up in Springfield he was inspired by what he saw when he was a
inspired by what he saw when he was a
inspired by what he saw when he was a boy exploring the city and its many
boy exploring the city and its many
boy exploring the city and its many landmarks Street scapes and geographical
landmarks Street scapes and geographical
landmarks Street scapes and geographical features like the expanse of rolling
features like the expanse of rolling
features like the expanse of rolling hills twisting pathways and fantastic
hills twisting pathways and fantastic
hills twisting pathways and fantastic zoo at Forest Park his creative genius
zoo at Forest Park his creative genius
zoo at Forest Park his creative genius was fostered by his life in Springfield
was fostered by his life in Springfield
was fostered by his life in Springfield and it framed his outlook on the world
and it framed his outlook on the world
and it framed his outlook on the world and thinking about developing a museum
and thinking about developing a museum
and thinking about developing a museum dedicated to dr. Seuss our challenge was
dedicated to dr. Seuss our challenge was
dedicated to dr. Seuss our challenge was how to create
how to create
how to create experience that would immerse our
experience that would immerse our
experience that would immerse our visitors in a Seussian world that would
visitors in a Seussian world that would
visitors in a Seussian world that would make them feel like they had walked into
make them feel like they had walked into
make them feel like they had walked into one of his books and are now entering
one of his books and are now entering
one of his books and are now entering this most special universe of his
this most special universe of his
this most special universe of his imagination the museums have a long
imagination the museums have a long
imagination the museums have a long history of delivering experiences based
history of delivering experiences based
history of delivering experiences based on cultural content first established in
on cultural content first established in
on cultural content first established in 1857 the Springfield museums are an
1857 the Springfield museums are an
1857 the Springfield museums are an unparalleled visitor attraction located
unparalleled visitor attraction located
unparalleled visitor attraction located in the heart of downtown Springfield
in the heart of downtown Springfield
in the heart of downtown Springfield situated Smithsonian style around a
situated Smithsonian style around a
situated Smithsonian style around a central green the interdisciplinary
central green the interdisciplinary
central green the interdisciplinary complex includes two world-class Art
complex includes two world-class Art
complex includes two world-class Art Museum’s a Science Museum and a Museum
Museum’s a Science Museum and a Museum
Museum’s a Science Museum and a Museum of Springfield history many of our
of Springfield history many of our
of Springfield history many of our exhibitions are traditional displays of
exhibitions are traditional displays of
exhibitions are traditional displays of artifacts and artwork that are explained
artifacts and artwork that are explained
artifacts and artwork that are explained by labels or audio-visual interpretation
by labels or audio-visual interpretation
by labels or audio-visual interpretation however more and more our visitors are
however more and more our visitors are
however more and more our visitors are looking for a different level of
looking for a different level of
looking for a different level of interactivity we live in a world where
interactivity we live in a world where
interactivity we live in a world where people no longer want to just look at a
people no longer want to just look at a
people no longer want to just look at a picture they want to be in the picture
picture they want to be in the picture
picture they want to be in the picture and they want to celebrate that
and they want to celebrate that
and they want to celebrate that participation through photographs of
participation through photographs of
participation through photographs of themselves interacting with characters
themselves interacting with characters
themselves interacting with characters or entering a three-dimensional
or entering a three-dimensional
or entering a three-dimensional environment they do not want to be the
environment they do not want to be the
environment they do not want to be the audience they want to be actors on the
audience they want to be actors on the
audience they want to be actors on the stage engaging in and contributing to
stage engaging in and contributing to
stage engaging in and contributing to the story when visitors entered the dr.
the story when visitors entered the dr.
the story when visitors entered the dr. Seuss museum they find themselves awash
Seuss museum they find themselves awash
Seuss museum they find themselves awash in the spectacular colors of dr. Seuss
in the spectacular colors of dr. Seuss
in the spectacular colors of dr. Seuss characters and the scenes that he
characters and the scenes that he
characters and the scenes that he invented for them the interactive
invented for them the interactive
invented for them the interactive exhibits include digital technology
exhibits include digital technology
exhibits include digital technology larger than life-size sculptures and
larger than life-size sculptures and
larger than life-size sculptures and Florida ceiling murals visitors can sit
Florida ceiling murals visitors can sit
Florida ceiling murals visitors can sit on the seven hump lump of gum and play
on the seven hump lump of gum and play
on the seven hump lump of gum and play rhyming word games in the green eggs and
rhyming word games in the green eggs and
rhyming word games in the green eggs and ham cave the museum also includes
ham cave the museum also includes
ham cave the museum also includes three-dimensional replicas of the
three-dimensional replicas of the
three-dimensional replicas of the monuments and places that inspired Ted
monuments and places that inspired Ted
monuments and places that inspired Ted Geisel when he was growing up they can
Geisel when he was growing up they can
Geisel when he was growing up they can walk through the facade of his childhood
walk through the facade of his childhood
walk through the facade of his childhood home into a replica of his bedroom where
home into a replica of his bedroom where
home into a replica of his bedroom where his parents used to let him draw on the
his parents used to let him draw on the
his parents used to let him draw on the walls
walls
walls using a large digital computer screen
using a large digital computer screen
using a large digital computer screen they can make their own drawings just as
they can make their own drawings just as
they can make their own drawings just as Ted did when he made his first attempts
Ted did when he made his first attempts
Ted did when he made his first attempts to express his artistic vision like the
to express his artistic vision like the
to express his artistic vision like the heroes and many dr. Seuss stories the
heroes and many dr. Seuss stories the
heroes and many dr. Seuss stories the museum enables visitors to experience
museum enables visitors to experience
museum enables visitors to experience the power of fantasy by allowing them to
the power of fantasy by allowing them to
the power of fantasy by allowing them to leave the ordinary world behind so they
leave the ordinary world behind so they
leave the ordinary world behind so they can have fun with his mischievous
can have fun with his mischievous
can have fun with his mischievous characters and crazy constructions the
characters and crazy constructions the
characters and crazy constructions the amazing world of dr. Seuss Museum also
amazing world of dr. Seuss Museum also
amazing world of dr. Seuss Museum also provides our visitors with an intimate
provides our visitors with an intimate
provides our visitors with an intimate glimpse into Ted geysell’s private world
glimpse into Ted geysell’s private world
glimpse into Ted geysell’s private world Ted’s stepdaughters lark ray Diamond
Ted’s stepdaughters lark ray Diamond
Ted’s stepdaughters lark ray Diamond Cates and Lea grey diamond donated their
Cates and Lea grey diamond donated their
Cates and Lea grey diamond donated their collections of dr. Seuss memorabilia
collections of dr. Seuss memorabilia
collections of dr. Seuss memorabilia artwork and furniture so that the
artwork and furniture so that the
artwork and furniture so that the museums could install a recreation of
museums could install a recreation of
museums could install a recreation of Ted’s studio and sitting room on the
Ted’s studio and sitting room on the
Ted’s studio and sitting room on the second floor of the museum the display
second floor of the museum the display
second floor of the museum the display includes the drawing dust that he worked
includes the drawing dust that he worked
includes the drawing dust that he worked on the chair that he sat in and the
on the chair that he sat in and the
on the chair that he sat in and the rotary telephone that he used to conduct
rotary telephone that he used to conduct
rotary telephone that he used to conduct business with his publishing house in
business with his publishing house in
business with his publishing house in New York City his colored pencils are on
New York City his colored pencils are on
New York City his colored pencils are on view as are as brushes oil paints and
view as are as brushes oil paints and
view as are as brushes oil paints and other tools of the trade in the adjacent
other tools of the trade in the adjacent
other tools of the trade in the adjacent sitting room visitors can see his couch
sitting room visitors can see his couch
sitting room visitors can see his couch breakfast chair and bookshelves lined
breakfast chair and bookshelves lined
breakfast chair and bookshelves lined with his favorite volumes the recreation
with his favorite volumes the recreation
with his favorite volumes the recreation is so authentic that visitors have the
is so authentic that visitors have the
is so authentic that visitors have the feeling that dr. Seuss just stepped out
feeling that dr. Seuss just stepped out
feeling that dr. Seuss just stepped out of the room just as the first floor
of the room just as the first floor
of the room just as the first floor enables children and families to
enables children and families to
enables children and families to participate in the amazing world of his
participate in the amazing world of his
participate in the amazing world of his imagination the second floor allows them
imagination the second floor allows them
imagination the second floor allows them to enter his personal space and see him
to enter his personal space and see him
to enter his personal space and see him through the eyes of the family who loved
through the eyes of the family who loved
through the eyes of the family who loved him as a husband stepfather and grand
him as a husband stepfather and grand
him as a husband stepfather and grand uncle there is this exciting new
uncle there is this exciting new
uncle there is this exciting new attraction the Springfield museums have
attraction the Springfield museums have
attraction the Springfield museums have been able to capitalize on the enormous
been able to capitalize on the enormous
been able to capitalize on the enormous market appeal of dr. Seuss the new
market appeal of dr. Seuss the new
market appeal of dr. Seuss the new museum has been extensively covered by
museum has been extensively covered by
museum has been extensively covered by local regional national and
local regional national and
local regional national and international media outlets including
international media outlets including
international media outlets including the NBC Nightly News in the Today Show
the NBC Nightly News in the Today Show
the NBC Nightly News in the Today Show since our opening on June 3rd our
since our opening on June 3rd our
since our opening on June 3rd our attendance has tripled and the
attendance has tripled and the
attendance has tripled and the visitation has included tourists from
visitation has included tourists from
visitation has included tourists from around the
around the
around the country and across the world but what
country and across the world but what
country and across the world but what does a museum dedicated to a children’s
does a museum dedicated to a children’s
does a museum dedicated to a children’s author mean for his hometown of
author mean for his hometown of
author mean for his hometown of Springfield a once bustling urban center
Springfield a once bustling urban center
Springfield a once bustling urban center that faded over the decades during the
that faded over the decades during the
that faded over the decades during the post-industrial era the answer is just
post-industrial era the answer is just
post-industrial era the answer is just as the new dr. Seuss Museum is
as the new dr. Seuss Museum is
as the new dr. Seuss Museum is reinvigorating the Springfield museums
reinvigorating the Springfield museums
reinvigorating the Springfield museums Susa fiying the downtown district could
Susa fiying the downtown district could
Susa fiying the downtown district could transform the urban landscape of
transform the urban landscape of
transform the urban landscape of concrete buildings and asphalt into a
concrete buildings and asphalt into a
concrete buildings and asphalt into a whimsical world filled with unexpected
whimsical world filled with unexpected
whimsical world filled with unexpected sculptures and colorful environments
sculptures and colorful environments
sculptures and colorful environments that invite discovery and promote
that invite discovery and promote
that invite discovery and promote participation in other words a Seussian
participation in other words a Seussian
participation in other words a Seussian world could be the perfect foil for
world could be the perfect foil for
world could be the perfect foil for creative placemaking the burgeoning art
creative placemaking the burgeoning art
creative placemaking the burgeoning art of developing space a sidewalk a hallway
of developing space a sidewalk a hallway
of developing space a sidewalk a hallway a concrete pad under an highway overpass
a concrete pad under an highway overpass
a concrete pad under an highway overpass into a place that is interesting and
into a place that is interesting and
into a place that is interesting and inviting and a place that people want to
inviting and a place that people want to
inviting and a place that people want to be creative placemaking acts as a
be creative placemaking acts as a
be creative placemaking acts as a catalyst for urban theater that
catalyst for urban theater that
catalyst for urban theater that enlivened streets and squares through
enlivened streets and squares through
enlivened streets and squares through connecting new and regenerated places to
connecting new and regenerated places to
connecting new and regenerated places to existing cultural assets it provides
existing cultural assets it provides
existing cultural assets it provides authenticity and local ownership and
authenticity and local ownership and
authenticity and local ownership and supports social and economic development
supports social and economic development
supports social and economic development the city that ted knew during his
the city that ted knew during his
the city that ted knew during his boyhood was visually arresting and
boyhood was visually arresting and
boyhood was visually arresting and filled with eclectic Victorian
filled with eclectic Victorian
filled with eclectic Victorian architecture that drew from cultures
architecture that drew from cultures
architecture that drew from cultures from around the world here you could
from around the world here you could
from around the world here you could find an office building topped with an
find an office building topped with an
find an office building topped with an onion shaped dome or the sculpture of an
onion shaped dome or the sculpture of an
onion shaped dome or the sculpture of an Egyptian sphinx resting on a winding
Egyptian sphinx resting on a winding
Egyptian sphinx resting on a winding staircase the interesting Street scapes
staircase the interesting Street scapes
staircase the interesting Street scapes of buildings and monuments were the
of buildings and monuments were the
of buildings and monuments were the backdrop for a mixture of Commerce
backdrop for a mixture of Commerce
backdrop for a mixture of Commerce business and leisure during the day the
business and leisure during the day the
business and leisure during the day the streets were filled with pedestrians
streets were filled with pedestrians
streets were filled with pedestrians trolleys trucks and automobiles
trolleys trucks and automobiles
trolleys trucks and automobiles merchants traveled door-to-door selling
merchants traveled door-to-door selling
merchants traveled door-to-door selling their wares from fanciful trucks decked
their wares from fanciful trucks decked
their wares from fanciful trucks decked out to attract attention at night the
out to attract attention at night the
out to attract attention at night the city’s many theaters music halls and
city’s many theaters music halls and
city’s many theaters music halls and dining establishments provided
dining establishments provided
dining establishments provided entertainment for residents and visitors
entertainment for residents and visitors
entertainment for residents and visitors after his classes Ted could walk from
after his classes Ted could walk from
after his classes Ted could walk from its heist
its heist
its heist to take music lessons in a building
to take music lessons in a building
to take music lessons in a building across from City Hall or rushed to his
across from City Hall or rushed to his
across from City Hall or rushed to his job working as an usher in the court
job working as an usher in the court
job working as an usher in the court square theater the compact downtown
square theater the compact downtown
square theater the compact downtown district was connected and walkable and
district was connected and walkable and
district was connected and walkable and residents young and old could enact
residents young and old could enact
residents young and old could enact their daily lives on an urban stage that
their daily lives on an urban stage that
their daily lives on an urban stage that was vibrant filled with people from all
was vibrant filled with people from all
was vibrant filled with people from all cultural and socioeconomic backgrounds
cultural and socioeconomic backgrounds
cultural and socioeconomic backgrounds and ever-changing over time
and ever-changing over time
and ever-changing over time Springfield like many industrial cities
Springfield like many industrial cities
Springfield like many industrial cities has lost its connectivity a downtown
has lost its connectivity a downtown
has lost its connectivity a downtown population of workers leaves the city at
population of workers leaves the city at
population of workers leaves the city at night to drive home to their houses in
night to drive home to their houses in
night to drive home to their houses in the suburbs the city’s walkability has
the suburbs the city’s walkability has
the suburbs the city’s walkability has been compromised by major thoroughfares
been compromised by major thoroughfares
been compromised by major thoroughfares that are not pedestrian friendly however
that are not pedestrian friendly however
that are not pedestrian friendly however a newly established cultural district is
a newly established cultural district is
a newly established cultural district is revitalizing once deserted city squares
revitalizing once deserted city squares
revitalizing once deserted city squares with pop-up galleries music events and
with pop-up galleries music events and
with pop-up galleries music events and art making nondescript utility boxes
art making nondescript utility boxes
art making nondescript utility boxes located along the streets have been
located along the streets have been
located along the streets have been turned into painted artworks by a
turned into painted artworks by a
turned into painted artworks by a diverse Corps of artists pedestrians are
diverse Corps of artists pedestrians are
diverse Corps of artists pedestrians are invited to sit down to engage in
invited to sit down to engage in
invited to sit down to engage in spontaneous music making at decorated
spontaneous music making at decorated
spontaneous music making at decorated pianos placed in outdoor locations
pianos placed in outdoor locations
pianos placed in outdoor locations picnic benches painted by artists and
picnic benches painted by artists and
picnic benches painted by artists and high school students have been set up at
high school students have been set up at
high school students have been set up at the base of office towers to invite
the base of office towers to invite
the base of office towers to invite workers to sit outside during their
workers to sit outside during their
workers to sit outside during their lunch hour as a way to animate sidewalks
lunch hour as a way to animate sidewalks
lunch hour as a way to animate sidewalks in green spaces the arts based downtown
in green spaces the arts based downtown
in green spaces the arts based downtown revitalization efforts are also being
revitalization efforts are also being
revitalization efforts are also being fueled by the promise of jobs generated
fueled by the promise of jobs generated
fueled by the promise of jobs generated by the major MGM resort development in
by the major MGM resort development in
by the major MGM resort development in the city South End a large apartment
the city South End a large apartment
the city South End a large apartment complex across from the Springfield
complex across from the Springfield
complex across from the Springfield museums is undergoing extensive upgrades
museums is undergoing extensive upgrades
museums is undergoing extensive upgrades so it can be transformed into safe and
so it can be transformed into safe and
so it can be transformed into safe and affordable housing for resort employees
affordable housing for resort employees
affordable housing for resort employees a pocket park started within this
a pocket park started within this
a pocket park started within this apartment complex was originally
apartment complex was originally
apartment complex was originally designed to connect the museum’s with
designed to connect the museum’s with
designed to connect the museum’s with the downtown district with a dramatic
the downtown district with a dramatic
the downtown district with a dramatic staircase and handicapped accessible
staircase and handicapped accessible
staircase and handicapped accessible elevator the park also featured public
elevator the park also featured public
elevator the park also featured public art a waterfall in landscaping for many
art a waterfall in landscaping for many
art a waterfall in landscaping for many years this park has been closed
years this park has been closed
years this park has been closed and the landscaping has become neglected
and the landscaping has become neglected
and the landscaping has become neglected and overgrown currently the museums are
and overgrown currently the museums are
and overgrown currently the museums are working with the real-estate firm
working with the real-estate firm
working with the real-estate firm managing the apartment complex and city
managing the apartment complex and city
managing the apartment complex and city officials to open the park to restore
officials to open the park to restore
officials to open the park to restore the connection between the museum’s and
the connection between the museum’s and
the connection between the museum’s and the city below plans include lighting
the city below plans include lighting
the city below plans include lighting displays and projections and a Plaza for
displays and projections and a Plaza for
displays and projections and a Plaza for performances festivals and outdoor
performances festivals and outdoor
performances festivals and outdoor eateries justification of the park and
eateries justification of the park and
eateries justification of the park and the entire cultural district could add
the entire cultural district could add
the entire cultural district could add another level of activity by introducing
another level of activity by introducing
another level of activity by introducing Seuss inspired public art and unexpected
Seuss inspired public art and unexpected
Seuss inspired public art and unexpected spaces for example an interactive
spaces for example an interactive
spaces for example an interactive catwalk inspired by dr. Seuss’s most
catwalk inspired by dr. Seuss’s most
catwalk inspired by dr. Seuss’s most famous tall haddock character could
famous tall haddock character could
famous tall haddock character could guide visitors through the downtown to
guide visitors through the downtown to
guide visitors through the downtown to discover seating areas and historic
discover seating areas and historic
discover seating areas and historic sites instead of utilitarian street
sites instead of utilitarian street
sites instead of utilitarian street lamps visitors would see brightly lit
lamps visitors would see brightly lit
lamps visitors would see brightly lit Seussian trees public benches would take
Seussian trees public benches would take
Seussian trees public benches would take the form of curvilinear Seussian
the form of curvilinear Seussian
the form of curvilinear Seussian sculptures private enterprise and public
sculptures private enterprise and public
sculptures private enterprise and public organizations could work together to
organizations could work together to
organizations could work together to transform Springfield into an experience
transform Springfield into an experience
transform Springfield into an experience destination that pays homage to a
destination that pays homage to a
destination that pays homage to a beloved native son by drawing on the
beloved native son by drawing on the
beloved native son by drawing on the power of imagination and channeling the
power of imagination and channeling the
power of imagination and channeling the playful whimsy of dr. Seuss the city
playful whimsy of dr. Seuss the city
playful whimsy of dr. Seuss the city could recapture the visual excitement
could recapture the visual excitement
could recapture the visual excitement and densely populated streets and spaces
and densely populated streets and spaces
and densely populated streets and spaces that inspired the creative genius of
that inspired the creative genius of
that inspired the creative genius of Theodor Seuss Geisel
”
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