I do not know how many of you have seen the
famous movie Anne Hathaway the
Devil dresses in fashion, well, more
or less gave the 7 years be a great
fan of the evil and successful businesswoman
Miranda said that he sent him
to the devil the poor poor helper
but I was not a fan of her neither successful nor
for evil was rather your fan because
he was a visionary entrepreneur
after a few years I got that taste of
be an entrepreneur of a businesswoman
different something I wanted the thing that
I ‘m going to do
somehow contribute to the world
and it was not until after about four
years that an idea could be born but that
I’m going to talk to you later, I like
generation z identified three points
important in his sixteenth also
they see a business life
a life without bosses a life that of some
mode changed the world and they were born
between 1995 and 2015 are lucky
because they belong to the generation z two
hundreds
maybe we are the generation with older
opportunities to make an idea
happens to be an action and I’m going to
talk about these three very points
important first is the
predisposition to break paradigms
we in you had this
capacity
this age of the donkey in which the majority
of us we meet but it’s like that
that all passed were going to happen in which
we can question the paradigms that
they establish us the society in which
we can observe different
perspectives new opportunities ideas
and solutions to solve situations
what are happening in the world too
is it allows us to front a
problem we are not afraid but
for the other generations
this is more difficult have something called
the comfort zone for them these
paradigms are like their basis in many of
the cases are his perfect excuse for
adapt and accept this and in others
cases are these same generations the
that have imposed on us paradigm
is the second point the ability of the
self-learning stability that we possess
and we acquired the auto centennial
educate us with something called fun
subway us teacher niels any
thing that we enjoy or we think
attractive
we look for the resource and the
tool to be able to learn from
he is 100% checked all my friends
they are geniuses of self-education in
any area and for one reason only
they like it or it amuses them and as a third
point we have unlearn and the
learn the connoisseurs we were born with a
bicha
we do not know anything and we do not have experience
and nothing and part of our condition is
that we are aware that we have a
whole world to explore and learn
before a challenge
we are not frustrated or we
It scares to do things differently or
learn to do differently
it is not natural fascinating and feasible
helps us play with our
imagination and our creativity but
for the other generations have to
learn to do something new and even worse
having to learn to do something that
you already know in a different way is a
nightmare that contains many barriers
for them so that these generations
they can learn now first they have to
unlearn everything they have learned
for years that is to say remove mechanisms
procedures that have been developing
for decades and in which they
they feel comfortable but this step is
necessary for them to start
innovate
now he told you about these three
points because not to tell you that the
generation z has more opportunities ni
to tell them that we are better than
other generations
on the contrary and as I said in another ted the
generations learn from each other
I just told them about these so that each
one falls into account from your mind and
from your heart to see what it is that
is happening in each generation and for
that they can change the things they have
what to change if necessary
Now I am going to talk to you about yourself
opportunities that I know that I know
to move from an idea to an action with
an experience that has been three years
cap in me is the reality that I speak to you
a start that idea that could satisfy
that desire to be a businesswoman
different a businesswoman who contributes to
that helps you not to remove or abuse the
people
first the first opportunity that everyone
we have is to fall in love with a problem
three years ago while my brother
I was abroad
I could tussam like this this idea of wanting
really know our country not only
that part that the big business of the
Tourism is selling us and will follow us
selling for a long time more
if not that part that does not fill like
Ecuadorians make us feel proud
make us feel happy and something very
important let us learn
we detected a huge problem very
unfair and it was that the internet the
smaller cities were being
excluded were erased from the mat
maybe because they are not enough
important and do not contribute
economically to the industry of
tourism but it was somewhat unfair to
we the zetas can not stay
with crossed arms if we see a
injustice
So that’s when I told myself all the
cities have to have the same
opportunity to promote yourself in
Internet
it’s more the smaller ones have to have
more opportunities of that because all the
people and the family that lived and lives
tourism
the second chance we all have
is to find crazy people who love what
same as you
this part is a bit simple for me
I found two crazy people willing to support you
in this project
first my brother who is not here but
that is in my same generation and that
I shared that taste for wanting to know
really our country and second my uncle
that he says he’s young but so he
belongs to the last generation and had
who first wants to learn everything
I knew to be able to innovate and fell in love
so much of our project that is now
our godfather and then my parents who
at first it took a bit of having
to know that this pastime of his
his two big sons
it would take hours of study and not only
now but days but there was an advantage
of this my mom knew how to learn to use
facebook publications for
make us free publicity so well
and second then not only was it my
family and my friends but now we are
like 76,000 young blocos people and
old people who are discovering the
tourist potential that our
country the third the third opportunity is
decipher the problem
entrepreneurship and innovation are not
a game of chance are not a cluster of
feelings nor a collection of
foreboding is rather something like that
like love you do not build it based on
the imagination if you do not build it in
basis of facts and truths in the
entrepreneurship ecosystem
we call it validation for others
generations
this part of validating this urgency of
have to do and show people that
the problem that you identified is not
because you’re crazy but because in
reality exists for other generations
as I said it was said it was a part
difficult to find
economic resources or inaccessible things
for this generation the validation is
it came back a little easier thanks to
all the tools that have more
but particularly for our
project was not easy either
first we had to participate in
national and international competitions
to validate a business model
sustainable and we were never closed
quality of a criticism and an opinion that
they help to nourish our business but that
yes we never take away from our beginning
of our vision that was to help those
thousands of Ecuadorian families that
they need to be promoted in the
Internet
then we have the look for a solution
our project in favor of the world
digital tourism is a world
globalized
we talk about tourists that come and go
all the world
that’s why we build a solution
based only on our country did not have
sense
we had to build our solution
from the world
and that’s why without a dollar in the
we have been able to cap and give me eight
Around the world in Dubai
japan costa rica united states chile and
Barcelona
all with a single goal to make the
outsiders also know this
initiative to help managers
smaller tourism
now I tell you this and the
last point and the hardest one for
many of the people is to look for the
economic resources
and this is where a lot of people
are and where great ideas die and
I get great solutions for the world
where a bit of hope for
change something that is happening here is
he dies he goes to the trash but I
I tell all this that without a dollar the
pocket we have achieved so much because
risk finding resources
for the project to work
and keep growing is something necessary but
a lot of people that’s why they are not encouraged
learn but I tell them that if your
heart is really that taste for
want to change something
that taste for wanting to undertake you
alone they will find the way to achieve
fulfill your dreams
all these five opportunities that I
I mentioned them were not random they have
had a fruit in this 2010 and 7
we launched our platform
commercial tourism that is positioned
as the digital tourism platform
most used throughout the equator with more
of 60,000 active users per month and that
will reach this year will close with sales of
up to 100 thousand dollars but that’s not what
most important the most important thing is that
We are already helping thousands of families
Ecuadorians that needed to be
known by Ecuador and the world
Now I want you to know something with everything
what I have told them I have learned
something very important not only the doctors
they save lives and not only the generation
seat innovates all people all
piques that saw here archaeologists
master sports doctors
students children can all change
even if it’s a little the world the only thing
they need is to get up from those
quotes
I do not know how to act I am karla lopez and in
I started this whole project when I had
14 years
now every day I think how to improve it and
every day think of a new project
to help the world
and I say that all this effort gives me a
vertigo and an emotion of knowing that
anything can happen so that
fulfill my goal but all the way
walked is worth every effort now I want
that they all close their eyes and close it
really and think about the
things that they are doing and in things
what are they going to do to change some
way something in the world
now yes in the eyes and many
Thank you
”
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