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Empowering Women of Color through Media Representations | Dianna Feng | TEDxPittsburgh


when we asked 16 young women of color

when we asked 16 young women of color from all over the US and their senior

from all over the US and their senior

from all over the US and their senior years of high school with their thoughts

years of high school with their thoughts

years of high school with their thoughts and feelings on making an impact on the

and feelings on making an impact on the

and feelings on making an impact on the world work this is what some of them

world work this is what some of them

world work this is what some of them told us notice as I read these quotes

told us notice as I read these quotes

told us notice as I read these quotes the metaphor of journey that they evoke

the metaphor of journey that they evoke

the metaphor of journey that they evoke my track is very curvy and bumpy but

my track is very curvy and bumpy but

my track is very curvy and bumpy but that doesn’t really scare me because I

that doesn’t really scare me because I

that doesn’t really scare me because I know I’m going to make it somehow I feel

know I’m going to make it somehow I feel

know I’m going to make it somehow I feel like a shooting star that just comes out

like a shooting star that just comes out

like a shooting star that just comes out of nowhere and just shines

of nowhere and just shines

of nowhere and just shines I’ll come out of nowhere and accomplish

I’ll come out of nowhere and accomplish

I’ll come out of nowhere and accomplish my goals

my goals

my goals people just underestimate me because

people just underestimate me because

people just underestimate me because they don’t see my motivation but we were

they don’t see my motivation but we were

they don’t see my motivation but we were more interested in understanding their

more interested in understanding their

more interested in understanding their experience and perceptions beyond what

experience and perceptions beyond what

experience and perceptions beyond what is just revealed in plain conversation

is just revealed in plain conversation

is just revealed in plain conversation which is why we use the emit a patented

which is why we use the emit a patented

which is why we use the emit a patented metaphor elicitation technique that’s

metaphor elicitation technique that’s

metaphor elicitation technique that’s been used all over the world to reveal

been used all over the world to reveal

been used all over the world to reveal the deeper unconscious meanings behind

the deeper unconscious meanings behind

the deeper unconscious meanings behind the metaphorical images we ask them to

the metaphorical images we ask them to

the metaphorical images we ask them to bring in to represent to represent those

bring in to represent to represent those

bring in to represent to represent those thoughts and feelings these are some of

thoughts and feelings these are some of

thoughts and feelings these are some of their images at surface level these

their images at surface level these

their images at surface level these girls described images that represented

girls described images that represented

girls described images that represented their ambition to change their

their ambition to change their

their ambition to change their communities and the world they saw

communities and the world they saw

communities and the world they saw themselves as the heroes of their own

themselves as the heroes of their own

themselves as the heroes of their own narratives and they were confident in

narratives and they were confident in

narratives and they were confident in their ability to succeed however when we

their ability to succeed however when we

their ability to succeed however when we dug deeper into the imagery we saw a

dug deeper into the imagery we saw a

dug deeper into the imagery we saw a strange and rather eerie trend pretty

strange and rather eerie trend pretty

strange and rather eerie trend pretty stark contrast right so what exactly is

stark contrast right so what exactly is

stark contrast right so what exactly is going on here we’ve all heard that a

going on here we’ve all heard that a

going on here we’ve all heard that a picture is worth a thousand words and

picture is worth a thousand words and

picture is worth a thousand words and while that saying is cliche research and

while that saying is cliche research and

while that saying is cliche research and cognitive psychology suggests that these

cognitive psychology suggests that these

cognitive psychology suggests that these women these young women chose their

women these young women chose their

women these young women chose their images based on implicit attitudes

images based on implicit attitudes

images based on implicit attitudes values and beliefs that is unconscious

values and beliefs that is unconscious

values and beliefs that is unconscious and relatively automatic features of

and relatively automatic features of

and relatively automatic features of thought let’s take a closer look at some

thought let’s take a closer look at some

thought let’s take a closer look at some of these images what do we see she

of these images what do we see she

of these images what do we see she rarely brings in images of her full body

rarely brings in images of her full body

rarely brings in images of her full body and instead her images have only

and instead her images have only

and instead her images have only disembodied hands and feet

disembodied hands and feet

disembodied hands and feet she avoids bringing in images that show

she avoids bringing in images that show

she avoids bringing in images that show her facial expressions instead choosing

her facial expressions instead choosing

her facial expressions instead choosing to turn her back to us as the viewer or

to turn her back to us as the viewer or

to turn her back to us as the viewer or by hiding behind silhouettes and shadowy

by hiding behind silhouettes and shadowy

by hiding behind silhouettes and shadowy figures she brings in images that

figures she brings in images that

figures she brings in images that represent isolated spaces and sometimes

represent isolated spaces and sometimes

represent isolated spaces and sometimes she represents herself as isolated even

she represents herself as isolated even

she represents herself as isolated even in crowded places so what does all of

in crowded places so what does all of

in crowded places so what does all of this mean when we look at these images

this mean when we look at these images

this mean when we look at these images we see a girl who feels who feels

we see a girl who feels who feels

we see a girl who feels who feels isolated from herself and detached from

isolated from herself and detached from

isolated from herself and detached from both herself in the environment and

both herself in the environment and

both herself in the environment and although we see journeys of transition

although we see journeys of transition

although we see journeys of transition in her images what’s beyond the horizon

in her images what’s beyond the horizon

in her images what’s beyond the horizon is unclear although these girls are

is unclear although these girls are

is unclear although these girls are confident in their ability to make an

confident in their ability to make an

confident in their ability to make an impact on the world they can’t they

impact on the world they can’t they

impact on the world they can’t they their future is uncertain

their future is uncertain

their future is uncertain they can’t foresee what might come after

they can’t foresee what might come after

they can’t foresee what might come after it work for them and that can be really

it work for them and that can be really

it work for them and that can be really scary these images provide rich

scary these images provide rich

scary these images provide rich metaphors for the worlds that these

metaphors for the worlds that these

metaphors for the worlds that these girls experience and they provide clues

girls experience and they provide clues

girls experience and they provide clues that may not have been otherwise

that may not have been otherwise

that may not have been otherwise revealed in plain conversation and that

revealed in plain conversation and that

revealed in plain conversation and that brings us to the bigger question what

brings us to the bigger question what

brings us to the bigger question what exactly could be standing in their way

exactly could be standing in their way

exactly could be standing in their way amongst a plethora of obstacles these

amongst a plethora of obstacles these

amongst a plethora of obstacles these girls face is one of the biggest

girls face is one of the biggest

girls face is one of the biggest problems in our society a lack of media

problems in our society a lack of media

problems in our society a lack of media representation and role models for these

representation and role models for these

representation and role models for these girls being able to identify role models

girls being able to identify role models

girls being able to identify role models in media and in reality helps these

in media and in reality helps these

in media and in reality helps these girls fulfill the futures that they

girls fulfill the futures that they

girls fulfill the futures that they dream of however positions of leadership

dream of however positions of leadership

dream of however positions of leadership visible leadership are predominately

visible leadership are predominately

visible leadership are predominately occupied by white men and some white

occupied by white men and some white

occupied by white men and some white women while minority women remain

women while minority women remain

women while minority women remain largely underrepresented in 2016 for

largely underrepresented in 2016 for

largely underrepresented in 2016 for example women made up of about 20% of

example women made up of about 20% of

example women made up of about 20% of board seats in the fortune 500

board seats in the fortune 500

board seats in the fortune 500 while minority women made up less than

while minority women made up less than

while minority women made up less than 4% in Congress women made up about 19%

4% in Congress women made up about 19%

4% in Congress women made up about 19% of the elected body while minority women

of the elected body while minority women

of the elected body while minority women made up less than 6% and although now

made up less than 6% and although now

made up less than 6% and although now women now make up about 30% of the

women now make up about 30% of the

women now make up about 30% of the science and engineering workforce women

science and engineering workforce women

science and engineering workforce women of color make up less than 10

of color make up less than 10

of color make up less than 10 of employed scientists and engineers and

of employed scientists and engineers and

of employed scientists and engineers and if you’re wondering why all of these

if you’re wondering why all of these

if you’re wondering why all of these statistics I’m throwing at you seem kind

statistics I’m throwing at you seem kind

statistics I’m throwing at you seem kind of random and unrelated it’s because for

of random and unrelated it’s because for

of random and unrelated it’s because for the most part these statistics are meant

the most part these statistics are meant

the most part these statistics are meant to cover the experience of women in

to cover the experience of women in

to cover the experience of women in general which doesn’t tell us the full

general which doesn’t tell us the full

general which doesn’t tell us the full story because a majority of these women

story because a majority of these women

story because a majority of these women leaders are white when it comes to

leaders are white when it comes to

leaders are white when it comes to minority women the numbers are much much

minority women the numbers are much much

minority women the numbers are much much lower given all of this it’s probably

lower given all of this it’s probably

lower given all of this it’s probably not surprising that the same norms are

not surprising that the same norms are

not surprising that the same norms are reflected in fiction for example when

reflected in fiction for example when

reflected in fiction for example when you think of the word hero what do you

you think of the word hero what do you

you think of the word hero what do you imagine

imagine

imagine Superman is probably one of the first

Superman is probably one of the first

Superman is probably one of the first then there’s Batman and Robin spider-man

then there’s Batman and Robin spider-man

then there’s Batman and Robin spider-man Iron Man Captain America and maybe even

Iron Man Captain America and maybe even

Iron Man Captain America and maybe even Harry Potter we do sometimes see women

Harry Potter we do sometimes see women

Harry Potter we do sometimes see women in these roles for example superwoman

in these roles for example superwoman

in these roles for example superwoman Hermione Granger Black Widow Katniss

Hermione Granger Black Widow Katniss

Hermione Granger Black Widow Katniss Everdeen and Princess Lea but what’s

Everdeen and Princess Lea but what’s

Everdeen and Princess Lea but what’s wrong with these pictures there are no

wrong with these pictures there are no

wrong with these pictures there are no minority women and they’re so seldom

minority women and they’re so seldom

minority women and they’re so seldom found in the role of hero that we may

found in the role of hero that we may

found in the role of hero that we may not even think of them when we hear the

not even think of them when we hear the

not even think of them when we hear the word when minority women are found in

word when minority women are found in

word when minority women are found in these heroic roles they’re overshadowed

these heroic roles they’re overshadowed

these heroic roles they’re overshadowed by their white counterparts take the

by their white counterparts take the

by their white counterparts take the disney world for example mulan risked

disney world for example mulan risked

disney world for example mulan risked her life and her family’s honour in

her life and her family’s honour in

her life and her family’s honour in order to save her father and end up

order to save her father and end up

order to save her father and end up saying saving all of china

saying saving all of china

saying saving all of china tiana spent hours trying to save up for

tiana spent hours trying to save up for

tiana spent hours trying to save up for her own restaurant to make her dreams a

her own restaurant to make her dreams a

her own restaurant to make her dreams a reality without any man in picture a

reality without any man in picture a

reality without any man in picture a nanny went from job to job just to keep

nanny went from job to job just to keep

nanny went from job to job just to keep the social services from taking her

the social services from taking her

the social services from taking her sister lilo away and yet anna and elsa

sister lilo away and yet anna and elsa

sister lilo away and yet anna and elsa are considered disney’s feminist icons

even in media and advertising minority

even in media and advertising minority women are underrepresented instead we

women are underrepresented instead we

women are underrepresented instead we use white mode women to represent their

use white mode women to represent their

use white mode women to represent their culture for me growing up personally I

culture for me growing up personally I

culture for me growing up personally I didn’t have any relatable role model

didn’t have any relatable role model

didn’t have any relatable role model both in media and reality and I spent

both in media and reality and I spent

both in media and reality and I spent most of my life attempting to fulfill

most of my life attempting to fulfill

most of my life attempting to fulfill the expectations of the people around me

the expectations of the people around me

the expectations of the people around me who tried to tell me what kind of life

who tried to tell me what kind of life

who tried to tell me what kind of life and career goals

and career goals

and career goals I should have based on my gender and

I should have based on my gender and

I should have based on my gender and ethnicity I hated not only being a

ethnicity I hated not only being a

ethnicity I hated not only being a female but also a minority

female but also a minority

female but also a minority I felt ashamed when I was comparing

I felt ashamed when I was comparing

I felt ashamed when I was comparing myself to white women and girls who

myself to white women and girls who

myself to white women and girls who seemingly had a greater potential to

seemingly had a greater potential to

seemingly had a greater potential to succeed just because they had role

succeed just because they had role

succeed just because they had role models who look like them only now

models who look like them only now

models who look like them only now through my background in psychology and

through my background in psychology and

through my background in psychology and through seeking psychotherapy for some

through seeking psychotherapy for some

through seeking psychotherapy for some of these negative and self-defeating

of these negative and self-defeating

of these negative and self-defeating thoughts do I understand the whys behind

thoughts do I understand the whys behind

thoughts do I understand the whys behind the feelings I felt when I was younger

the feelings I felt when I was younger

the feelings I felt when I was younger but that’s not good enough what can we

but that’s not good enough what can we

but that’s not good enough what can we do for young women like me today who are

do for young women like me today who are

do for young women like me today who are experiencing these same complex feelings

experiencing these same complex feelings

experiencing these same complex feelings how can we ultimately help them awaken

how can we ultimately help them awaken

how can we ultimately help them awaken their inner hero social cultural and

their inner hero social cultural and

their inner hero social cultural and political change don’t happen overnight

political change don’t happen overnight

political change don’t happen overnight but that shouldn’t discourage us from

but that shouldn’t discourage us from

but that shouldn’t discourage us from taking the small steps to make a bigger

taking the small steps to make a bigger

taking the small steps to make a bigger change here’s how you can help whether

change here’s how you can help whether

change here’s how you can help whether you’re a content creator or just an

you’re a content creator or just an

you’re a content creator or just an average everyday person recognize how

average everyday person recognize how

average everyday person recognize how young women of color see themselves they

young women of color see themselves they

young women of color see themselves they see themselves the girls that we spoke

see themselves the girls that we spoke

see themselves the girls that we spoke to see themselves as the heroes of their

to see themselves as the heroes of their

to see themselves as the heroes of their own narratives they vision a bright

own narratives they vision a bright

own narratives they vision a bright future for themselves and although they

future for themselves and although they

future for themselves and although they they first see obstacles they know that

they first see obstacles they know that

they first see obstacles they know that they’ll eventually overcome them they’re

they’ll eventually overcome them they’re

they’ll eventually overcome them they’re headstrong and they’ll stand for what

headstrong and they’ll stand for what

headstrong and they’ll stand for what they believe in encourage them celebrate

they believe in encourage them celebrate

they believe in encourage them celebrate them hear their stories share their

them hear their stories share their

them hear their stories share their stories and not just the stories that

stories and not just the stories that

stories and not just the stories that other people made up for them help them

other people made up for them help them

other people made up for them help them to 5 stereotypes and show them that you

to 5 stereotypes and show them that you

to 5 stereotypes and show them that you think they can be big and bold make them

think they can be big and bold make them

think they can be big and bold make them feel confident and represent their real

feel confident and represent their real

feel confident and represent their real true selves don’t just leave them with

true selves don’t just leave them with

true selves don’t just leave them with an ambiguous ending show them that you

an ambiguous ending show them that you

an ambiguous ending show them that you think they can truly be heroes not only

think they can truly be heroes not only

think they can truly be heroes not only of their own narratives but for others

of their own narratives but for others

of their own narratives but for others too

too

too our job as part of society is to help

our job as part of society is to help

our job as part of society is to help these women feel empowered and help

these women feel empowered and help

these women feel empowered and help awaken their inner hero and when we

awaken their inner hero and when we

awaken their inner hero and when we young women feel like we when we young

young women feel like we when we young

young women feel like we when we young women feel like we can make a change and

women feel like we can make a change and

women feel like we can make a change and we have no limitations that gives us

we have no limitations that gives us

we have no limitations that gives us hope and it makes us even more excited

hope and it makes us even more excited

hope and it makes us even more excited when other people think that we can make

when other people think that we can make

when other people think that we can make a difference to the young women that we

a difference to the young women that we

a difference to the young women that we spoke to told us that they feel more

spoke to told us that they feel more

spoke to told us that they feel more positive feelings of encouragement unity

positive feelings of encouragement unity

positive feelings of encouragement unity and incompetency when they’re surrounded

and incompetency when they’re surrounded

and incompetency when they’re surrounded by other people like them imagine if the

by other people like them imagine if the

by other people like them imagine if the support and sense of belonging extended

support and sense of belonging extended

support and sense of belonging extended beyond just their peer groups and to the

beyond just their peer groups and to the

beyond just their peer groups and to the rest of society thank you

rest of society thank you

rest of society thank you [Applause]

[Applause]

[Applause] [Music]

”

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