good morning everyone I like to start a talk we’re telling you that one in three
talk we’re telling you that one in three
talk we’re telling you that one in three people on this planet do not have decent
people on this planet do not have decent
people on this planet do not have decent toilet this is not something you
toilet this is not something you
toilet this is not something you probably think of when you wake up in
probably think of when you wake up in
probably think of when you wake up in the morning which I can tell you it’s a
the morning which I can tell you it’s a
the morning which I can tell you it’s a very very big deal because not having a
very very big deal because not having a
very very big deal because not having a toilet means getting dairy away more
toilet means getting dairy away more
toilet means getting dairy away more often and diarrhea kills it kills in
often and diarrhea kills it kills in
often and diarrhea kills it kills in particular small children in fact half a
particular small children in fact half a
particular small children in fact half a million small children die of diarrhea
million small children die of diarrhea
million small children die of diarrhea every year the answer is never simple
every year the answer is never simple
every year the answer is never simple the answer is like let’s get them
the answer is like let’s get them
the answer is like let’s get them talking that’s right it’s so easy and
talking that’s right it’s so easy and
talking that’s right it’s so easy and yet it doesn’t happen it doesn’t happen
yet it doesn’t happen it doesn’t happen
yet it doesn’t happen it doesn’t happen at all so you’re wondering of yourself
at all so you’re wondering of yourself
at all so you’re wondering of yourself like what is so difficult about it and
like what is so difficult about it and
like what is so difficult about it and why don’t they buy toilets well last
why don’t they buy toilets well last
why don’t they buy toilets well last time I asked this question he was in
time I asked this question he was in
time I asked this question he was in Tajikistan a few weeks ago despite my
Tajikistan a few weeks ago despite my
Tajikistan a few weeks ago despite my belly and this man his children his
belly and this man his children his
belly and this man his children his grandchildren none of them had seen
grandchildren none of them had seen
grandchildren none of them had seen running water or toilet and I asked him
running water or toilet and I asked him
running water or toilet and I asked him imagine for a second you had all the
imagine for a second you had all the
imagine for a second you had all the money you wanted to invest into a
money you wanted to invest into a
money you wanted to invest into a bathroom what would you buy and guess
bathroom what would you buy and guess
bathroom what would you buy and guess what the answer was
what the answer was
what the answer was for sure he wasn’t toilet it was this I
for sure he wasn’t toilet it was this I
for sure he wasn’t toilet it was this I like ba ba ba woo like with the dark and
like ba ba ba woo like with the dark and
like ba ba ba woo like with the dark and the lady insider you know like and you
the lady insider you know like and you
the lady insider you know like and you wondering what is wrong we did you know
wondering what is wrong we did you know
wondering what is wrong we did you know with him you know like he needs a toilet
with him you know like he needs a toilet
with him you know like he needs a toilet right that’s the answer has something to
right that’s the answer has something to
right that’s the answer has something to do with these right this is what we’re
do with these right this is what we’re
do with these right this is what we’re trying to sell him and the picture
trying to sell him and the picture
trying to sell him and the picture doesn’t look pretty but I can tell you
doesn’t look pretty but I can tell you
doesn’t look pretty but I can tell you that this is by development standard
that this is by development standard
that this is by development standard considered as an improved sanitation and
considered as an improved sanitation and
considered as an improved sanitation and guess what he says when we try to sell
guess what he says when we try to sell
guess what he says when we try to sell him that stuff
him that stuff
him that stuff he says oh it’s too expensive I don’t
he says oh it’s too expensive I don’t
he says oh it’s too expensive I don’t have the money come home right and
have the money come home right and
have the money come home right and you’re like whoa wait I just saw a
you’re like whoa wait I just saw a
you’re like whoa wait I just saw a motorbike can you quarter and I saw TV
motorbike can you quarter and I saw TV
motorbike can you quarter and I saw TV in the living room and I saw a couple of
in the living room and I saw a couple of
in the living room and I saw a couple of mobile phones don’t tell me you don’t
mobile phones don’t tell me you don’t
mobile phones don’t tell me you don’t have the money right and so you’re
have the money right and so you’re
have the money right and so you’re wondering what what is he really trying
wondering what what is he really trying
wondering what what is he really trying to tell me well it’s not so difficult to
to tell me well it’s not so difficult to
to tell me well it’s not so difficult to imagine anyone in this room would just
imagine anyone in this room would just
imagine anyone in this room would just think like these old men let me
think like these old men let me
think like these old men let me challenge you imagine you don’t have
challenge you imagine you don’t have
challenge you imagine you don’t have enough money to sell everything you want
enough money to sell everything you want
enough money to sell everything you want to buy everything you want on this
to buy everything you want on this
to buy everything you want on this planet I’m sure it concerns most of us
planet I’m sure it concerns most of us
planet I’m sure it concerns most of us right so when was last time you saw that
right so when was last time you saw that
right so when was last time you saw that little pretty dress or the last iPhone
little pretty dress or the last iPhone
little pretty dress or the last iPhone whatever you dream of these days right
whatever you dream of these days right
whatever you dream of these days right and you don’t have enough money to pay
and you don’t have enough money to pay
and you don’t have enough money to pay you’re going to start saving something
you’re going to start saving something
you’re going to start saving something on something when I was a student I
on something when I was a student I
on something when I was a student I saved on food to pay my trips and I
saved on food to pay my trips and I
saved on food to pay my trips and I could eat pasta we own weeks weeks weeks
could eat pasta we own weeks weeks weeks
could eat pasta we own weeks weeks weeks of path cheapest I could find in me grow
of path cheapest I could find in me grow
of path cheapest I could find in me grow right and my mom would go crazy she’s
right and my mom would go crazy she’s
right and my mom would go crazy she’s like vegetables what’s wrong with you
like vegetables what’s wrong with you
like vegetables what’s wrong with you you think I was you know disturbed but
you think I was you know disturbed but
you think I was you know disturbed but where I was then not at all
where I was then not at all
where I was then not at all did I ever regret these broccolis never
did I ever regret these broccolis never
did I ever regret these broccolis never right would I do the same again probably
right would I do the same again probably
right would I do the same again probably so what I’m what I’m trying to say is
so what I’m what I’m trying to say is
so what I’m what I’m trying to say is that when people tell you it’s too
that when people tell you it’s too
that when people tell you it’s too expensive
expensive
expensive they probably tell you it’s something
they probably tell you it’s something
they probably tell you it’s something else in my career I figured out that
else in my career I figured out that
else in my career I figured out that probably what they tell you when they
probably what they tell you when they
probably what they tell you when they tell you it’s too expensive Street
tell you it’s too expensive Street
tell you it’s too expensive Street things I do not value the stuff you’re
things I do not value the stuff you’re
things I do not value the stuff you’re trying to sell me I do not trust you or
trying to sell me I do not trust you or
trying to sell me I do not trust you or I do not need what you say what you’re
I do not need what you say what you’re
I do not need what you say what you’re selling me and let me give you a few
selling me and let me give you a few
selling me and let me give you a few concrete examples about what I mean
concrete examples about what I mean
concrete examples about what I mean first on value do you know that the
first on value do you know that the
first on value do you know that the recycle clothes is sent to charity in
recycle clothes is sent to charity in
recycle clothes is sent to charity in Europe or to Africa or wherever are not
Europe or to Africa or wherever are not
Europe or to Africa or wherever are not appreciated at all in fact most of this
appreciated at all in fact most of this
appreciated at all in fact most of this clothes end up to mop the floors
clothes end up to mop the floors
clothes end up to mop the floors seriously you might find this shocking
seriously you might find this shocking
seriously you might find this shocking thinking I’m like
thinking I’m like
thinking I’m like these are poor people we sent him all
these are poor people we sent him all
these are poor people we sent him all these clothes and they don’t appreciate
these clothes and they don’t appreciate
these clothes and they don’t appreciate it well just a pack a second imagine
it well just a pack a second imagine
it well just a pack a second imagine you’re in vest invited to a birthday a
you’re in vest invited to a birthday a
you’re in vest invited to a birthday a good friend of yours and a new closet
good friend of yours and a new closet
good friend of yours and a new closet you have this nice dress you never worn
you have this nice dress you never worn
you have this nice dress you never worn it because not quite your size but it
it because not quite your size but it
it because not quite your size but it would fit her perfectly would some of
would fit her perfectly would some of
would fit her perfectly would some of you recycle that dress as a gift perhaps
you recycle that dress as a gift perhaps
you recycle that dress as a gift perhaps some of you would fare that matter right
some of you would fare that matter right
some of you would fare that matter right but you would not tell your friend this
but you would not tell your friend this
but you would not tell your friend this is a recycle gift right I don’t need to
is a recycle gift right I don’t need to
is a recycle gift right I don’t need to explain to nobody why your friend would
explain to nobody why your friend would
explain to nobody why your friend would feel upset well why poor people should
feel upset well why poor people should
feel upset well why poor people should feel any different just because you have
feel any different just because you have
feel any different just because you have poor not really right and so let me give
poor not really right and so let me give
poor not really right and so let me give you an exact very cool example of people
you an exact very cool example of people
you an exact very cool example of people who crack this problem what they did is
who crack this problem what they did is
who crack this problem what they did is they organized the lottery so they’re
they organized the lottery so they’re
they organized the lottery so they’re organized these nice little event sold
organized these nice little event sold
organized these nice little event sold the tickets not for free sold the
the tickets not for free sold the
the tickets not for free sold the lottery tickets now everybody comes in
lottery tickets now everybody comes in
lottery tickets now everybody comes in and one of the biggest prices is that
and one of the biggest prices is that
and one of the biggest prices is that huge bundle of clothes right I can tell
huge bundle of clothes right I can tell
huge bundle of clothes right I can tell you that the winner of this bundle feels
you that the winner of this bundle feels
you that the winner of this bundle feels lucky when he wins it because first is
lucky when he wins it because first is
lucky when he wins it because first is truly lucky you want it and nobody else
truly lucky you want it and nobody else
truly lucky you want it and nobody else right
right
right and he wants something that everybody
and he wants something that everybody
and he wants something that everybody else in the room had paid for to try to
else in the room had paid for to try to
else in the room had paid for to try to win right so the issue is not about how
win right so the issue is not about how
win right so the issue is not about how cheap or free we make this close but
cheap or free we make this close but
cheap or free we make this close but issue is whether people value or not
issue is whether people value or not
issue is whether people value or not what we give them second problem trust
what we give them second problem trust
what we give them second problem trust right this is a problem that comes again
right this is a problem that comes again
right this is a problem that comes again again and to illustrate this point let
again and to illustrate this point let
again and to illustrate this point let me bring you to Africa and to one of my
me bring you to Africa and to one of my
me bring you to Africa and to one of my preferred entrepreneur who is trying to
preferred entrepreneur who is trying to
preferred entrepreneur who is trying to commercialize efficient cookstoves for
commercialize efficient cookstoves for
commercialize efficient cookstoves for those who don’t know efficient
those who don’t know efficient
those who don’t know efficient cookstoves are you know cooking devices
cookstoves are you know cooking devices
cookstoves are you know cooking devices that burn way less fuel and generate way
that burn way less fuel and generate way
that burn way less fuel and generate way less smoke why is it important well
less smoke why is it important well
less smoke why is it important well because we chopping trees like crazy and
because we chopping trees like crazy and
because we chopping trees like crazy and millions of people are dying out of
millions of people are dying out of
millions of people are dying out of respiratory diseases every year
respiratory diseases every year
respiratory diseases every year including moms and kids right and this
including moms and kids right and this
including moms and kids right and this is the story tells when you try to
is the story tells when you try to
is the story tells when you try to first-time commercializes cook stove
first-time commercializes cook stove
first-time commercializes cook stove he arrives in the first village makes
he arrives in the first village makes
he arrives in the first village makes the bestseller speech in the universe
the bestseller speech in the universe
the bestseller speech in the universe very African and then nobody wants to
very African and then nobody wants to
very African and then nobody wants to buy and the answer is like too expensive
buy and the answer is like too expensive
buy and the answer is like too expensive it’s three dollars more than that the
it’s three dollars more than that the
it’s three dollars more than that the market and you know I just bought one it
market and you know I just bought one it
market and you know I just bought one it doesn’t look so sexy it looks like the
doesn’t look so sexy it looks like the
doesn’t look so sexy it looks like the stuff I have at home and what kind of
stuff I have at home and what kind of
stuff I have at home and what kind of buying stuff is like okay ladies who is
buying stuff is like okay ladies who is
buying stuff is like okay ladies who is the best to cooking ladies in the
the best to cooking ladies in the
the best to cooking ladies in the village so big discussion picks up chief
village so big discussion picks up chief
village so big discussion picks up chief gets them cooking the same recipe just
gets them cooking the same recipe just
gets them cooking the same recipe just one you know two piles of charcoal
one you know two piles of charcoal
one you know two piles of charcoal heathe cook stove they cooks down at the
heathe cook stove they cooks down at the
heathe cook stove they cooks down at the end the result is very obvious you know
end the result is very obvious you know
end the result is very obvious you know the food tastes the same everybody
the food tastes the same everybody
the food tastes the same everybody enjoys but one pile of charcoal is high
enjoys but one pile of charcoal is high
enjoys but one pile of charcoal is high one pile of charcoal is low it’s like no
one pile of charcoal is low it’s like no
one pile of charcoal is low it’s like no now you see what I’m trying to tell you
now you see what I’m trying to tell you
now you see what I’m trying to tell you who buys only one lady the one who
who buys only one lady the one who
who buys only one lady the one who cooked them is cook stove okay I’m gonna
cooked them is cook stove okay I’m gonna
cooked them is cook stove okay I’m gonna do your favor I’m gonna leave ten cook
do your favor I’m gonna leave ten cook
do your favor I’m gonna leave ten cook stoves here right I come back in a month
stoves here right I come back in a month
stoves here right I come back in a month only one condition all the money you
only one condition all the money you
only one condition all the money you spend on charcoal you put into that you
spend on charcoal you put into that you
spend on charcoal you put into that you know team guinea pig bank don’t touch it
know team guinea pig bank don’t touch it
know team guinea pig bank don’t touch it I come back in a month
I come back in a month
I come back in a month it comes back gathers everybody opens a
it comes back gathers everybody opens a
it comes back gathers everybody opens a team is full of dollars right even the
team is full of dollars right even the
team is full of dollars right even the ladies who had been saving us surprised
ladies who had been saving us surprised
ladies who had been saving us surprised by how much money there is he’s asking
by how much money there is he’s asking
by how much money there is he’s asking now who is buying my cook stove guess
now who is buying my cook stove guess
now who is buying my cook stove guess what only the 10 ladies who could test
what only the 10 ladies who could test
what only the 10 ladies who could test it stops nobody else and he was like oh
it stops nobody else and he was like oh
it stops nobody else and he was like oh okay so let me give this deal to
okay so let me give this deal to
okay so let me give this deal to everybody in the village you can keep
everybody in the village you can keep
everybody in the village you can keep the cook stoves for one month on trial
the cook stoves for one month on trial
the cook stoves for one month on trial right but it will be more expensive then
right but it will be more expensive then
right but it will be more expensive then 50 more percent more expensive guess who
50 more percent more expensive guess who
50 more percent more expensive guess who went for that deal everybody there’s not
went for that deal everybody there’s not
went for that deal everybody there’s not some crazy to you the same people who
some crazy to you the same people who
some crazy to you the same people who were trying at the big selling at the
were trying at the big selling at the
were trying at the big selling at the beginning oh it’s too expensive these
beginning oh it’s too expensive these
beginning oh it’s too expensive these same people are now ready to pay even
same people are now ready to pay even
same people are now ready to pay even more right and how do you explain that
more right and how do you explain that
more right and how do you explain that well my grandparents who wear modest
well my grandparents who wear modest
well my grandparents who wear modest people could very well explain that they
people could very well explain that they
people could very well explain that they would say they are too poor to afford
would say they are too poor to afford
would say they are too poor to afford something cheap what does that mean it
something cheap what does that mean it
something cheap what does that mean it means that when you have little money
means that when you have little money
means that when you have little money you cannot get it wrong because you know
you cannot get it wrong because you know
you cannot get it wrong because you know if that product is not working you don’t
if that product is not working you don’t
if that product is not working you don’t have money to buy the next one and this
have money to buy the next one and this
have money to buy the next one and this is exactly what the ladies were thinking
is exactly what the ladies were thinking
is exactly what the ladies were thinking they have been fooled over many times by
they have been fooled over many times by
they have been fooled over many times by people coming and sell stuff to their
people coming and sell stuff to their
people coming and sell stuff to their village and then disappearing in nature
village and then disappearing in nature
village and then disappearing in nature right so when they say it’s too
right so when they say it’s too
right so when they say it’s too expensive they don’t it’s not doesn’t
expensive they don’t it’s not doesn’t
expensive they don’t it’s not doesn’t mean that your products too expensive it
mean that your products too expensive it
mean that your products too expensive it just means they don’t trust you and this
just means they don’t trust you and this
just means they don’t trust you and this is actually the picture of the cooking
is actually the picture of the cooking
is actually the picture of the cooking exercise third problem a bit more
exercise third problem a bit more
exercise third problem a bit more difficult but is like people tell you
difficult but is like people tell you
difficult but is like people tell you that it’s not what they need but you
that it’s not what they need but you
that it’s not what they need but you what you offering them is not solving
what you offering them is not solving
what you offering them is not solving the problem and for these let me fly you
the problem and for these let me fly you
the problem and for these let me fly you to Bogota city beautiful city thriving
to Bogota city beautiful city thriving
to Bogota city beautiful city thriving but there is a lot of youth and
but there is a lot of youth and
but there is a lot of youth and employment right a lot of people are
employment right a lot of people are
employment right a lot of people are trying to fix the problem including the
trying to fix the problem including the
trying to fix the problem including the state’s pumping billions into building
state’s pumping billions into building
state’s pumping billions into building training centers and so on and you know
training centers and so on and you know
training centers and so on and you know the answer you get from the parents and
the answer you get from the parents and
the answer you get from the parents and the kids when you ask them why don’t you
the kids when you ask them why don’t you
the kids when you ask them why don’t you send them for further training so they
send them for further training so they
send them for further training so they can find a decent job oh we cannot
can find a decent job oh we cannot
can find a decent job oh we cannot afford sending our kids to school no
afford sending our kids to school no
afford sending our kids to school no more you know like and you’re wondering
more you know like and you’re wondering
more you know like and you’re wondering what’s wrong with these parents right
what’s wrong with these parents right
what’s wrong with these parents right ready to ready to screw the future of
ready to ready to screw the future of
ready to ready to screw the future of the kids just for money and then I have
the kids just for money and then I have
the kids just for money and then I have seen the solution though the solution is
seen the solution though the solution is
seen the solution though the solution is another enterpreneur a Colombian doctor
another enterpreneur a Colombian doctor
another enterpreneur a Colombian doctor who try who set up a series of training
who try who set up a series of training
who try who set up a series of training centers and B’s work why did his work
centers and B’s work why did his work
centers and B’s work why did his work because first he didn’t build them in
because first he didn’t build them in
because first he didn’t build them in the center of Bogota City he built them
the center of Bogota City he built them
the center of Bogota City he built them in the suburbs where these kids live so
in the suburbs where these kids live so
in the suburbs where these kids live so they don’t have to do three hours of
they don’t have to do three hours of
they don’t have to do three hours of commute into work or a city every day
commute into work or a city every day
commute into work or a city every day second thing he acknowledged the fact
second thing he acknowledged the fact
second thing he acknowledged the fact that they would never leave they you
that they would never leave they you
that they would never leave they you know whatever day job or night job to
know whatever day job or night job to
know whatever day job or night job to come and study so the study hours are
come and study so the study hours are
come and study so the study hours are completely flexible 24/7 last thing he
completely flexible 24/7 last thing he
completely flexible 24/7 last thing he did he made it bang not free like the
did he made it bang not free like the
did he made it bang not free like the public safe system in many pain but you
public safe system in many pain but you
public safe system in many pain but you know not six month of from tuition fee
know not six month of from tuition fee
know not six month of from tuition fee rather say you pay me when you
rather say you pay me when you
rather say you pay me when you have a bit of cash every week or so
have a bit of cash every week or so
have a bit of cash every week or so everybody pays him on time or more less
everybody pays him on time or more less
everybody pays him on time or more less right the kids find a job within three
right the kids find a job within three
right the kids find a job within three months and the double the salary so the
months and the double the salary so the
months and the double the salary so the solutions exist when the bottom line is
solutions exist when the bottom line is
solutions exist when the bottom line is the solution exists but we keep doing
the solution exists but we keep doing
the solution exists but we keep doing the wrong stuff even when we have the
the wrong stuff even when we have the
the wrong stuff even when we have the solutions in front of our eyes
solutions in front of our eyes
solutions in front of our eyes and for me one of the most striking
and for me one of the most striking
and for me one of the most striking example of that is one we see you me
example of that is one we see you me
example of that is one we see you me every day here I hope that everyone in
every day here I hope that everyone in
every day here I hope that everyone in the room recognize that this picture is
the room recognize that this picture is
the room recognize that this picture is known about American what about
known about American what about
known about American what about cigarettes
cigarettes
cigarettes hint hint and so I think this is about
hint hint and so I think this is about
hint hint and so I think this is about the smartest advertising campaign ever
the smartest advertising campaign ever
the smartest advertising campaign ever created last century it wicks old and
created last century it wicks old and
created last century it wicks old and young you know richer richer poor it
young you know richer richer poor it
young you know richer richer poor it makes you buy one of the most harmful
makes you buy one of the most harmful
makes you buy one of the most harmful and use this product every day again and
and use this product every day again and
and use this product every day again and again and it makes actually hard to quit
again and it makes actually hard to quit
again and it makes actually hard to quit because quitting would mean to leave
because quitting would mean to leave
because quitting would mean to leave behind a bit of that ideal right of
behind a bit of that ideal right of
behind a bit of that ideal right of freedom of having it on its own terms
freedom of having it on its own terms
freedom of having it on its own terms and this is a beautiful example of
and this is a beautiful example of
and this is a beautiful example of something that works so my questions
something that works so my questions
something that works so my questions like why can’t we do the same to sell
like why can’t we do the same to sell
like why can’t we do the same to sell they’re useful and life-changing stuff
they’re useful and life-changing stuff
they’re useful and life-changing stuff and when you think about it it’s like in
and when you think about it it’s like in
and when you think about it it’s like in the empty smoke people I’m and one of
the empty smoke people I’m and one of
the empty smoke people I’m and one of them the Andes mph you know even despite
them the Andes mph you know even despite
them the Andes mph you know even despite having the right example in front of the
having the right example in front of the
having the right example in front of the ants what what kind of campaign do they
ants what what kind of campaign do they
ants what what kind of campaign do they design they put you you know lung cancer
design they put you you know lung cancer
design they put you you know lung cancer pictures from the pockets and do a
pictures from the pockets and do a
pictures from the pockets and do a cowboy here one picture you know lung
cowboy here one picture you know lung
cowboy here one picture you know lung cancer pitch no should a cowboy care but
cancer pitch no should a cowboy care but
cancer pitch no should a cowboy care but you know what why so accident he or she
you know what why so accident he or she
you know what why so accident he or she will die off no that’s not what couples
will die off no that’s not what couples
will die off no that’s not what couples do right so you’re not putting a picture
do right so you’re not putting a picture
do right so you’re not putting a picture of lung cancer on a packet is something
of lung cancer on a packet is something
of lung cancer on a packet is something similar as to trying to selling
similar as to trying to selling
similar as to trying to selling cigarettes by saying our cigarettes are
cigarettes by saying our cigarettes are
cigarettes by saying our cigarettes are ten cents cheaper they last longer in
ten cents cheaper they last longer in
ten cents cheaper they last longer in the mouth there
the mouth there
the mouth there made of organic tomato tobacco and they
made of organic tomato tobacco and they
made of organic tomato tobacco and they kill a bit less right
kill a bit less right
kill a bit less right would you sell a serum with such an
would you sell a serum with such an
would you sell a serum with such an argument so my question is like what is
argument so my question is like what is
argument so my question is like what is wrong with us when the answers are so
wrong with us when the answers are so
wrong with us when the answers are so obvious and I think it’s good news
obvious and I think it’s good news
obvious and I think it’s good news because the answer is very very simple
because the answer is very very simple
because the answer is very very simple with all due respect we don’t need more
with all due respect we don’t need more
with all due respect we don’t need more MBAs
MBAs
MBAs we don’t need PhDs in engineering
we don’t need PhDs in engineering
we don’t need PhDs in engineering what we need is actually just a bit of
what we need is actually just a bit of
what we need is actually just a bit of empathy and imagination and recognize
empathy and imagination and recognize
empathy and imagination and recognize oneself your friends your grandfather’s
oneself your friends your grandfather’s
oneself your friends your grandfather’s your family into this old Paget man into
your family into this old Paget man into
your family into this old Paget man into these African mama into these Colombian
these African mama into these Colombian
these African mama into these Colombian student and also acknowledge that poor
student and also acknowledge that poor
student and also acknowledge that poor people don’t need to be told or
people don’t need to be told or
people don’t need to be told or explained or lectured about what is good
explained or lectured about what is good
explained or lectured about what is good for them because nobody likes that right
for them because nobody likes that right
for them because nobody likes that right but any am I thinking empty is the
but any am I thinking empty is the
but any am I thinking empty is the easiest thing well I’m afraid it’s not I
easiest thing well I’m afraid it’s not I
easiest thing well I’m afraid it’s not I struggled for a long long time and just
struggled for a long long time and just
struggled for a long long time and just Eureka my life story
Eureka my life story
Eureka my life story I was lying spending eight years looking
I was lying spending eight years looking
I was lying spending eight years looking at the world
at the world
at the world Santa’s problems working for developing
Santa’s problems working for developing
Santa’s problems working for developing development institutions in very very
development institutions in very very
development institutions in very very exotic places and trying very very hard
exotic places and trying very very hard
exotic places and trying very very hard to save the world then I grew grew a bit
to save the world then I grew grew a bit
to save the world then I grew grew a bit frustrated I went to private sector did
frustrated I went to private sector did
frustrated I went to private sector did an MBA did Mackenzie did investment
an MBA did Mackenzie did investment
an MBA did Mackenzie did investment finance and the day I decided I would
finance and the day I decided I would
finance and the day I decided I would put my brains to work to solve the world
put my brains to work to solve the world
put my brains to work to solve the world toughest problems I was thinking yeah
toughest problems I was thinking yeah
toughest problems I was thinking yeah it’s easy come on I’ve done so many
it’s easy come on I’ve done so many
it’s easy come on I’ve done so many things in my life
things in my life
things in my life come on selling these beautiful products
come on selling these beautiful products
come on selling these beautiful products you know selling the cookstove selling
you know selling the cookstove selling
you know selling the cookstove selling toilet easy peasy
toilet easy peasy
toilet easy peasy what not really I did all the mistakes I
what not really I did all the mistakes I
what not really I did all the mistakes I was mentioning before and actually I
was mentioning before and actually I
was mentioning before and actually I realized that the more I was trying to
realized that the more I was trying to
realized that the more I was trying to learn to you know to apply what I
learn to you know to apply what I
learn to you know to apply what I learned at b-school what McKinsey like
learned at b-school what McKinsey like
learned at b-school what McKinsey like the perfect you know marketing framework
the perfect you know marketing framework
the perfect you know marketing framework the perfect
the perfect
the perfect market survey or whatever you name it
market survey or whatever you name it
market survey or whatever you name it the more I was getting it wrong the more
the more I was getting it wrong the more
the more I was getting it wrong the more was trying to apply precooked recipe the
was trying to apply precooked recipe the
was trying to apply precooked recipe the more off I was right and it took me
more off I was right and it took me
more off I was right and it took me actually 20 years to realize that I
actually 20 years to realize that I
actually 20 years to realize that I should forget about all these and
should forget about all these and
should forget about all these and instead do one thing which is imagine
instead do one thing which is imagine
instead do one thing which is imagine this when you’re confronting such
this when you’re confronting such
this when you’re confronting such problem and when you with these people
problem and when you with these people
problem and when you with these people there’s just three things you need to do
there’s just three things you need to do
there’s just three things you need to do take a white page stop look and listen
take a white page stop look and listen
take a white page stop look and listen thank you
thank you
thank you [Applause]
”
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