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Elves, Ethics & The Digital World | Don Heider | TEDxPurdueU


[Music]

[Music] [Applause]

it’s a story we’re all familiar with

it’s a story we’re all familiar with girl boy meets girl boy gets girl boy

girl boy meets girl boy gets girl boy

girl boy meets girl boy gets girl boy loses girl but there’s one difference

loses girl but there’s one difference

loses girl but there’s one difference today I’m not going to talk about boys

today I’m not going to talk about boys

today I’m not going to talk about boys and girls I’m going to talk about elves

and girls I’m going to talk about elves

and girls I’m going to talk about elves I was doing a two-year ethnographic

I was doing a two-year ethnographic

I was doing a two-year ethnographic study in a place called second life

study in a place called second life

study in a place called second life second life is a digital platform built

second life is a digital platform built

second life is a digital platform built by a company called Linden Labs the idea

by a company called Linden Labs the idea

by a company called Linden Labs the idea was this they would build the platform

was this they would build the platform

was this they would build the platform they would create a landmass an

they would create a landmass an

they would create a landmass an atmosphere and then invite users to come

atmosphere and then invite users to come

atmosphere and then invite users to come in and create content as a researcher

in and create content as a researcher

in and create content as a researcher that idea of human beings going into a

that idea of human beings going into a

that idea of human beings going into a world without boundaries and being able

world without boundaries and being able

world without boundaries and being able to do whatever they wanted to was

to do whatever they wanted to was

to do whatever they wanted to was fascinating in Second Life you first

fascinating in Second Life you first

fascinating in Second Life you first create an avatar you can create any kind

create an avatar you can create any kind

create an avatar you can create any kind of avatar you like and the folks who are

of avatar you like and the folks who are

of avatar you like and the folks who are interested in elf literature think of

interested in elf literature think of

interested in elf literature think of Lord of the Rings created elf avatars

Lord of the Rings created elf avatars

Lord of the Rings created elf avatars there were droves there were half elves

there were droves there were half elves

there were droves there were half elves there were wood elves and yes there were

there were wood elves and yes there were

there were wood elves and yes there were even a few orcs in the community but the

even a few orcs in the community but the

even a few orcs in the community but the thing that’s important to remember is

thing that’s important to remember is

thing that’s important to remember is behind every character in second life is

behind every character in second life is

behind every character in second life is a real-life human being sitting in a

a real-life human being sitting in a

a real-life human being sitting in a keyboard somewhere yeah so about the

keyboard somewhere yeah so about the

keyboard somewhere yeah so about the time I had been in the community for a

time I had been in the community for a

time I had been in the community for a short while two people entered we’re

short while two people entered we’re

short while two people entered we’re going to call them ahmadi and Carlos and

going to call them ahmadi and Carlos and

going to call them ahmadi and Carlos and they learn the ropes together and then

they learn the ropes together and then

they learn the ropes together and then became very close friends and after a

became very close friends and after a

became very close friends and after a few weeks there was a big event in the

few weeks there was a big event in the

few weeks there was a big event in the elf lands a dance so these two ended up

elf lands a dance so these two ended up

elf lands a dance so these two ended up dancing together and yes they fell in

dancing together and yes they fell in

dancing together and yes they fell in love and over the next few weeks

love and over the next few weeks

love and over the next few weeks they shared hours together they built a

they shared hours together they built a

they shared hours together they built a home together they shared many details

home together they shared many details

home together they shared many details of their real life and if

of their real life and if

of their real life and if actually they got partnered Ahmadi was a

actually they got partnered Ahmadi was a

actually they got partnered Ahmadi was a clever young lady she wrote code so she

clever young lady she wrote code so she

clever young lady she wrote code so she was quickly promoted within the Elf

was quickly promoted within the Elf

was quickly promoted within the Elf hierarchy because she was very useful to

hierarchy because she was very useful to

hierarchy because she was very useful to the community and eventually she was

the community and eventually she was

the community and eventually she was asked to sit on the High Council the

asked to sit on the High Council the

asked to sit on the High Council the governing body of the elf lands all

governing body of the elf lands all

governing body of the elf lands all seemed to be going well a few months

seemed to be going well a few months

seemed to be going well a few months passed by however and Carlo because of

passed by however and Carlo because of

passed by however and Carlo because of real-life activities was able to spend

real-life activities was able to spend

real-life activities was able to spend less and less time online then one day

less and less time online then one day

less and less time online then one day ahmadi signed on came to the off lands

ahmadi signed on came to the off lands

ahmadi signed on came to the off lands but there was a big difference Ahmadi

but there was a big difference Ahmadi

but there was a big difference Ahmadi was no longer a she ahmadi

was no longer a she ahmadi

was no longer a she ahmadi was a he now playing cross-gender in

was a he now playing cross-gender in

was a he now playing cross-gender in virtual worlds and in virtual games and

virtual worlds and in virtual games and

virtual worlds and in virtual games and online is not unusual but what was

online is not unusual but what was

online is not unusual but what was unusual in this case is often times

unusual in this case is often times

unusual in this case is often times people disclose that they are playing

people disclose that they are playing

people disclose that they are playing cross-gender

cross-gender

cross-gender and she had not so I was very curious as

and she had not so I was very curious as

and she had not so I was very curious as to how people would react to this and

to how people would react to this and

to how people would react to this and what I found in the elf lands as a

what I found in the elf lands as a

what I found in the elf lands as a researcher was no people no two people

researcher was no people no two people

researcher was no people no two people really have the same reaction to it

really have the same reaction to it

really have the same reaction to it there was a broad range from some people

there was a broad range from some people

there was a broad range from some people believe that a Mahdi should be banned

believe that a Mahdi should be banned

believe that a Mahdi should be banned from the elf lands some people felt like

from the elf lands some people felt like

from the elf lands some people felt like she shouldn’t be banned from the elf

she shouldn’t be banned from the elf

she shouldn’t be banned from the elf lands but that she should at the very

lands but that she should at the very

lands but that she should at the very least be removed from a position of

least be removed from a position of

least be removed from a position of power and trust and authority in the

power and trust and authority in the

power and trust and authority in the higher hierarchy others said nothing

higher hierarchy others said nothing

higher hierarchy others said nothing should be done it’s the Internet

should be done it’s the Internet

should be done it’s the Internet caveat emptor let the buyer beware or as

caveat emptor let the buyer beware or as

caveat emptor let the buyer beware or as The New Yorker cartoon famously said

The New Yorker cartoon famously said

The New Yorker cartoon famously said years ago on the Internet

years ago on the Internet

years ago on the Internet no one knows you’re a dog as a

no one knows you’re a dog as a

no one knows you’re a dog as a researcher I found this very curious

researcher I found this very curious

researcher I found this very curious this lack of uniform reaction so I

this lack of uniform reaction so I

this lack of uniform reaction so I started digging a bit and trying to find

started digging a bit and trying to find

started digging a bit and trying to find out what’s a code of ethics for behavior

out what’s a code of ethics for behavior

out what’s a code of ethics for behavior in a digital world

in a digital world

in a digital world and what I found was there was none not

and what I found was there was none not

and what I found was there was none not just for a digital world but for any

just for a digital world but for any

just for a digital world but for any behavior online we did not have a code

behavior online we did not have a code

behavior online we did not have a code of ethics in other words the technology

of ethics in other words the technology

of ethics in other words the technology ecology had outpaced our ability to make

ecology had outpaced our ability to make

ecology had outpaced our ability to make good moral decisions about our behavior

good moral decisions about our behavior

good moral decisions about our behavior in using that technology I don’t know if

in using that technology I don’t know if

in using that technology I don’t know if you know this person her name is Imani a

you know this person her name is Imani a

you know this person her name is Imani a Roth she was a blogger who is living in

Roth she was a blogger who is living in

Roth she was a blogger who is living in Syria she wrote a very popular blog

Syria she wrote a very popular blog

Syria she wrote a very popular blog called a gay girl in Damascus homosexual

called a gay girl in Damascus homosexual

called a gay girl in Damascus homosexual behavior is illegal in Syria frowned

behavior is illegal in Syria frowned

behavior is illegal in Syria frowned upon and so she got quite a following

upon and so she got quite a following

upon and so she got quite a following because people were very interested and

because people were very interested and

because people were very interested and how a woman who is gay and out could

how a woman who is gay and out could

how a woman who is gay and out could survive in the culture in fact CNN did a

survive in the culture in fact CNN did a

survive in the culture in fact CNN did a email interview with her to sort of get

email interview with her to sort of get

email interview with her to sort of get insight into the issue she faced she

insight into the issue she faced she

insight into the issue she faced she blogged once that she was concerned for

blogged once that she was concerned for

blogged once that she was concerned for her own safety because she thought

her own safety because she thought

her own safety because she thought security forces were following her then

security forces were following her then

security forces were following her then one day she stopped blogging it was

one day she stopped blogging it was

one day she stopped blogging it was reported that three armed men had taken

reported that three armed men had taken

reported that three armed men had taken her into custody

her into custody

her into custody people were really frightened for her

people were really frightened for her

people were really frightened for her safety

safety

safety a Facebook page sprung up the free of

a Facebook page sprung up the free of

a Facebook page sprung up the free of money or off Facebook page

money or off Facebook page

money or off Facebook page quickly it got ten thousand followers

quickly it got ten thousand followers

quickly it got ten thousand followers the US State Department said they would

the US State Department said they would

the US State Department said they would inquire into her whereabouts and if she

inquire into her whereabouts and if she

inquire into her whereabouts and if she was safe there’s only one problem here’s

was safe there’s only one problem here’s

was safe there’s only one problem here’s who is writing the blog

who is writing the blog

who is writing the blog Tomic master an American graduate

Tomic master an American graduate

Tomic master an American graduate student who is studying at the

student who is studying at the

student who is studying at the University of Edinburgh why did he do it

University of Edinburgh why did he do it

University of Edinburgh why did he do it he said to draw attention to issues in

he said to draw attention to issues in

he said to draw attention to issues in the Middle East what this case what both

the Middle East what this case what both

the Middle East what this case what both of these cases and dozens hundreds

of these cases and dozens hundreds

of these cases and dozens hundreds others of cases made me think about

others of cases made me think about

others of cases made me think about again was what kinds of ethical

again was what kinds of ethical

again was what kinds of ethical decisions are we making online how are

decisions are we making online how are

decisions are we making online how are we using this technology and it is our

we using this technology and it is our

we using this technology and it is our ability to sort of make good decisions

ability to sort of make good decisions

ability to sort of make good decisions keeping pace with all that’s happening

keeping pace with all that’s happening

keeping pace with all that’s happening in 2010 we founded the Center for

in 2010 we founded the Center for

in 2010 we founded the Center for Digital ethics and policy at Loyola in

Digital ethics and policy at Loyola in

Digital ethics and policy at Loyola in Chicago the idea was this to convene the

Chicago the idea was this to convene the

Chicago the idea was this to convene the conversation about digital ethics but

conversation about digital ethics but

conversation about digital ethics but also to encourage researchers and other

also to encourage researchers and other

also to encourage researchers and other folks to do more good work on this

folks to do more good work on this

folks to do more good work on this digital ethics topic digital ethics

digital ethics topic digital ethics

digital ethics topic digital ethics generally falls into a number of

generally falls into a number of

generally falls into a number of different categories privacy is one

different categories privacy is one

different categories privacy is one think Edward Snowden in the NSA what

think Edward Snowden in the NSA what

think Edward Snowden in the NSA what happens to our data online when people

happens to our data online when people

happens to our data online when people or organizations collect it with or

or organizations collect it with or

or organizations collect it with or without our permission are we ever safe

without our permission are we ever safe

without our permission are we ever safe from hackers

from hackers

from hackers how long does our information live

how long does our information live

how long does our information live online do we ever have the right to be

online do we ever have the right to be

online do we ever have the right to be forgotten then there’s this idea of

forgotten then there’s this idea of

forgotten then there’s this idea of content sharing think Napster and

content sharing think Napster and

content sharing think Napster and Spotify BitTorrent is it ever okay to

Spotify BitTorrent is it ever okay to

Spotify BitTorrent is it ever okay to file share online and with the music

file share online and with the music

file share online and with the music sharing services do musicians ever

sharing services do musicians ever

sharing services do musicians ever really get a fair shake and speaking of

really get a fair shake and speaking of

really get a fair shake and speaking of sharing what about uber and airbnb is

uber really not a transportation company

uber really not a transportation company has Airbnb built a platform that allows

has Airbnb built a platform that allows

has Airbnb built a platform that allows people to systematically discriminate

people to systematically discriminate

people to systematically discriminate against people of color then comes the

against people of color then comes the

against people of color then comes the subject of robots and artificial

subject of robots and artificial

subject of robots and artificial intelligence

intelligence

intelligence what would an ethical drone look like is

what would an ethical drone look like is

what would an ethical drone look like is it okay to put a robot in a Senior

it okay to put a robot in a Senior

it okay to put a robot in a Senior Center to help with caregiving is Watson

Center to help with caregiving is Watson

Center to help with caregiving is Watson simply a gimmick from IBM to sell H&R

simply a gimmick from IBM to sell H&R

simply a gimmick from IBM to sell H&R Block services or is turning over

Block services or is turning over

Block services or is turning over control of our lives to artificial

control of our lives to artificial

control of our lives to artificial intelligence and the Internet of Things

intelligence and the Internet of Things

intelligence and the Internet of Things going to eventually lead to our demise

going to eventually lead to our demise

going to eventually lead to our demise as humans then there’s digital behavior

as humans then there’s digital behavior

as humans then there’s digital behavior all the attacks that happen online

all the attacks that happen online

all the attacks that happen online trolls outing people giving out other

trolls outing people giving out other

trolls outing people giving out other people’s personal information daxing and

people’s personal information daxing and

people’s personal information daxing and swatting and flaming

swatting and flaming

swatting and flaming this world of an honest behavior where

this world of an honest behavior where

this world of an honest behavior where people attack and attack in ways that

people attack and attack in ways that

people attack and attack in ways that they would never do face-to-face or in

they would never do face-to-face or in

they would never do face-to-face or in the light of day

the light of day

the light of day and what about accurate information in

and what about accurate information in

and what about accurate information in these politically charged times where

these politically charged times where

these politically charged times where can anyone go to find accurate

can anyone go to find accurate

can anyone go to find accurate information what’s fake news and what

information what’s fake news and what

information what’s fake news and what isn’t fake news we live in an era where

isn’t fake news we live in an era where

isn’t fake news we live in an era where people can create completely fictitious

people can create completely fictitious

people can create completely fictitious websites filled with completely

websites filled with completely

websites filled with completely fictitious stories and profit off of

fictitious stories and profit off of

fictitious stories and profit off of those we live in an era where

those we live in an era where

those we live in an era where politicians can make completely

politicians can make completely

politicians can make completely fictitious statements in order to

fictitious statements in order to

fictitious statements in order to distract the public from serious policy

distract the public from serious policy

distract the public from serious policy issues what would an ethics of accurate

issues what would an ethics of accurate

issues what would an ethics of accurate information look like would any

information look like would any

information look like would any politician agree to it

politician agree to it

politician agree to it and what role do the service providers

and what role do the service providers

and what role do the service providers play in all this they’re the ones that

play in all this they’re the ones that

play in all this they’re the ones that often are passing on the fake news how

often are passing on the fake news how

often are passing on the fake news how do we hold them accountable and what

do we hold them accountable and what

do we hold them accountable and what role do they play

role do they play

role do they play finally there’s area of access who has

finally there’s area of access who has

finally there’s area of access who has access to the Internet and who doesn’t

access to the Internet and who doesn’t

access to the Internet and who doesn’t who has access to high speed and who

who has access to high speed and who

who has access to high speed and who doesn’t who can see the whole internet

doesn’t who can see the whole internet

doesn’t who can see the whole internet and who can only see a bit of the

and who can only see a bit of the

and who can only see a bit of the internet because of a politically

internet because of a politically

internet because of a politically imposed firewall what’s the what’s the

imposed firewall what’s the what’s the

imposed firewall what’s the what’s the relationship between freedom and access

relationship between freedom and access

relationship between freedom and access to technology these are all important

to technology these are all important

to technology these are all important questions and the real question comes up

questions and the real question comes up

questions and the real question comes up what what can we do what do we do about

what what can we do what do we do about

what what can we do what do we do about all this I think the answer is first we

all this I think the answer is first we

all this I think the answer is first we can become better informed we can think

can become better informed we can think

can become better informed we can think about ways in which we can learn how

about ways in which we can learn how

about ways in which we can learn how digital decision maker nough bout

digital decision maker nough bout

digital decision maker nough bout ethical decision making how and how it

ethical decision making how and how it

ethical decision making how and how it applies to all these digital issues we

applies to all these digital issues we

applies to all these digital issues we can hold account of

can hold account of

can hold account of all our selves online how do we behave

all our selves online how do we behave

all our selves online how do we behave online everyday how do we treat other

online everyday how do we treat other

online everyday how do we treat other people and we can also help hold

people and we can also help hold

people and we can also help hold accountable to other other people and

accountable to other other people and

accountable to other other people and organizations as well I endorse a model

organizations as well I endorse a model

organizations as well I endorse a model of digital citizenship citizenship tells

of digital citizenship citizenship tells

of digital citizenship citizenship tells us that we have great freedoms but with

us that we have great freedoms but with

us that we have great freedoms but with those freedoms come some

those freedoms come some

those freedoms come some responsibilities as well one of those

responsibilities as well one of those

responsibilities as well one of those responsibilities might be treating each

responsibilities might be treating each

responsibilities might be treating each other

other

other civilly recently I wrote an editorial

civilly recently I wrote an editorial

civilly recently I wrote an editorial for USA Today asking for the large tech

for USA Today asking for the large tech

for USA Today asking for the large tech companies to hire chief ethicists who

companies to hire chief ethicists who

companies to hire chief ethicists who could help them negotiate ethical

could help them negotiate ethical

could help them negotiate ethical decision-making these can’t be people

decision-making these can’t be people

decision-making these can’t be people who only have a title they have to be

who only have a title they have to be

who only have a title they have to be trained ephesus who actually have access

trained ephesus who actually have access

trained ephesus who actually have access to the executive suite they can help

to the executive suite they can help

to the executive suite they can help executives make better decisions about

executives make better decisions about

executives make better decisions about the technology they’re releasing every

the technology they’re releasing every

the technology they’re releasing every day they can also harness the knowledge

day they can also harness the knowledge

day they can also harness the knowledge and experience of the many bright

and experience of the many bright

and experience of the many bright employees of these tech companies who

employees of these tech companies who

employees of these tech companies who many of them also have concerns about

many of them also have concerns about

many of them also have concerns about how the technologies being used imagine

how the technologies being used imagine

how the technologies being used imagine a world where both humans and

a world where both humans and

a world where both humans and organizations treated each other in

organizations treated each other in

organizations treated each other in digital spaces with respect and honesty

digital spaces with respect and honesty

digital spaces with respect and honesty and kindness imagine a world where

and kindness imagine a world where

and kindness imagine a world where organisations and people were direct

organisations and people were direct

organisations and people were direct with each other and transparent in such

with each other and transparent in such

with each other and transparent in such a world a boy might meet a girl and be

a world a boy might meet a girl and be

a world a boy might meet a girl and be honest and direct and all would be well

honest and direct and all would be well

honest and direct and all would be well in elf lands again thank

in elf lands again thank

in elf lands again thank [Music]

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