
hi such
well my name is daniel guiza and the
The title of this talk is know the
only secret to influence
positively to people when one
start studying the subject of how
positively influence people
you find first of all methods
to influence and point non-personation
manipulation influence are things that
they are very close
nowadays when one studies this subject
so that it is used for negotiation
for sale for advertising for the
policy that means trying to
another do what I want
but when we study we will see this
kind of attitudes an idea of
instrumentalize control cosificar
to profit the other or exercise my
power over the other
this does not come from nowhere it comes from a
thought that we are all immersed
which is a thought originated in a
philosopher that many do not know although
said nietzsche has a phrase that I know
how famous is God has died and his
rotten smell rises from the grave because
we have killed us what
means that phrase that is a bit
poetic of course so that they understand
as they come and chip because that phrase and
where we are living today does not
we have to go 2,400 years back to
see the first work he wrote about
this topic that rhetoric aristóteles
he said in his work the rhetoric that
convince another
I have to talk about new challenges and
ducks wolves media logic dialog
if it is the being and the truth what I say
this has to have a meaning
these are the values that I have in
common as an interlocutor with the other
I want to start and for all are to use
the emotions that I have to persuade
to the other with those three elements
aristóteles said sir that goes to
be able to persuade people and do
to do what you want but in a
good sense in the sense of
persuade them to convince them with my ideas
with my ethics and with my emotions not in
the sense that I tell you now
popular or to instrumentalize another if
we keep going with the story let’s go
to make a fast food bank and if I’m from the
Cassette time
so let’s go forward
we jump directly from kart and what
that’s going to say decade kart is going to
say I think then I exist I do not know if
they know the discourse of the method of
famous cartoon book of the day and what
he says he can doubt all the
things that surround me move from my
senses but there is something that is not
can you doubt that I think but without
success
because if I think hesitated hesitated I think and
I think success then it is investing
investing what he talked Aristotle
for these three to be was given
it was evident and I suited my head my
mind to that being the classical definition
really that equation of the mind the
reality of karviná say no
first is my thinking and starting
from there the rest then of jail what
What it does is eliminate the sar we can
attend to sing it is impossible to know the
true
the phrase he is going to make is impossible
know the thing itself and then what
does kant eliminate the truth
we return to happiness when I do not have
sarney truth that I have left in that order
that spoke Aristotle ethics and that
they do fan eliminates ethics and says
that what we have left is the will of
power and he used the pathos to start the
emotion and we have that we have the
typical politician the typical publicity
that uses emotions to convince us of
things not matter any kind of
ethics
I propose that we have to reinterpret
the concepts to our time because
spent two thousand four hundred years 30
in aims to reinterpret the concepts
to be true of values and emotions of
the Aristotelian rhetoric with an idea
that the truth is multi aspect to which
it means this
I have two risks one risk is the
relativism everything gives the same and others
risks totalitarianism where I
I impose my truth on another
how do I find a place where
I can
re-insert in discussions in
society and in their relationships
the truth with the concept that the
truth is very affection is infinite
imagine a diamond that has
multiple faces we all see a face
of the diamond on each different face but
there is something in common that we can talk
what is the diamond in this analogy that
I’m doing avoid relativism
respects the subjectivity and freedom of
another but I in common to share this
is the dialogue and exchange of truth
is led I suggest you suggest that no
we can share with a sense of
authenticity and such sense not the
values that I share with voice for
nothing but my values I put a game
of our honest and here comes the
connection with inviting with persuading
we are talking about influencing this is
what I propose to you can accept it or
not ethics also dialogic the
ethics in dialogue not imposed and has
than having a coincidence
vital authenticity if the interlocutor sees
that what I say does not correspond to what
what I do
immediately he will reject us
spelling has to match
our biography the truth matters the
vital coherence attracts flame the
Attention
They want to listen to know how
follow the thing is not there and I
I talk to the other because again I
I told him what I lived , I did it and
the concept of duck interests me too
analyze emotions not like
empty emotions and not like
legitimate passion for the cause
just what did this say
passionate about what I want to transmit
I will convey it in a very
more interesting for the other than if not
I’m interested in what he ‘s saying and that
is what I propose to use or
reinterpret the idea of emotion not
to manipulate the other does not stop
convince him in the sense he used this
emotion to convince you but that
when you see I’m passionate about the
topic that I’m talking about
you say to what interesting does not want
listen more
then do not use emotion but
convey the emotion that is not what
same live the emotion and it overflows
towards the other is not a utopia what
I’m saying and it’s not naive you
You can say very cute and the weight does not
exist super exists recontra existed
which means do not take the term of
saints want to see the process of
Leader
when we think of important people
in the history that they had had
ethics had values had a
true that they kept and had
overflowed people very excited
Real can think of wanting
for example in san martín bolívar put
a Chinese example to make it global by
example of faith and he was a very Chinese general
important
the 47 ronin of the Japanese in the
movie with keanu reeves or church and
puts an intermediate European example of the
Second World War and with whom the
very clear dichotomy with hitler
if we compare digital churchill we’re going
to see the two visions of how
persuade others
then what I propose is a set
of tools that subtle that is real it
can use in the family the
education sales in the policy yes
every day we use it to be true
well they are united in a concept that is
the concept of love but before that
I want to give a clear and useful example of
application these ideas and the reality
daily
let’s take a very prosaic example
suppose I’m a rice seller
that would be the being and the truth study of
product any vendor has to
know your product thoroughly that would be
ethics seller ethics the
company ethics
I keep my word I do not change the
sale price of rice that is your
interlocutor knows we know that the
manifestation does not know and the the duck the
emotion
fall in love with your task of selling rice
now you know the product has
trajectory and prestige in the market and
he had fallen in love with selling it and
Tell me how you were a barbarian
then every day we are this
I am proposing what
it happens that as a society we have surrendered
at other times it was not so is
I thought about these things and it would be good
this can be done
some do today the idea is the
cynicism not this the corrupt politician and
Well, that’s how the guy stole it and good
this is so is not
and there is the reality of every day
we do it every day then
When I talk about love I do not speak like
love like the birds and flowers
the romantic love of the 19th century
I’m talking about love in the sense
technical of philosophical anthropology
Greek that spoke of the human being
it’s mainly intelligence and
will and intelligence correlates with
the being and the truth and the will with the
well I see the reality I see that it is good
and I want it for myself and in turn I want
that someone I have inside give it to
other
that relationship should go well in another and
want it for me and that comes to me very
good for another in the relationship of
love classic sense love the meaning of
service to give to another and if it would be my
task you already know what is the only
secret to influence people
the only secret is love and I think
the idea that love is the secret
to influence other people
it’s an idea that’s worth spreading
rather
”
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