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El talento no tiene empaque | Lucía Ojeda | TEDxUHemisferios


since we are born we get used to

put labels and put packaging

all those who

what we see what we feel and in something

very simple as for example in the

civil registration

when someone makes man woman the race

the nationality

that is already pigeon-holed and it’s going

tagging and as we go

growing and we are studying

we tend to do very to the

slight

comments as the students of the

College x are better than

school students hear why

ellipsis or eventually

when we advance and the university

we say who study in

public universities

they eventually have more trends

progressive and revolutionary that

who study in universities

private because ellipses

they are all labels, they are all

packaging that we are creating in

ourselves and in the people of

our circle of influence that

eventually they are the ones that limit the

diversity of thought beyond

diversity of gender and are those

limit the progress of societies and

of the future and this is not different in the

corporate world what happens to us in the

corporate world now is that we see that

women are not reaching those

great managerial positions in the

cusp of the pyramids of the

organizations and eventually not

reflect what society is in the

other corporations and not to mention and there

It is mentioned a lot that this is due to

glass ceilings that each of

we put on what is true

but it also owes a lot to that

label of those packages that

eventually our bosses our

organizations or our friends we

they say eventually this charge is not

for you

this charge is for a man not to mention

of people from the axis community

bt they have enough more

restrictions of those who have today

or the restrictions we see in the

corporate organizations

in a recent makin study if we see

that half of the world’s population are

women and the other half of men and

just the generation of wealth by

part of women of productive age

comes with 37 percent then the

question is why yes yes yes

represents 50 percent as soon as

generating 37% and I share another

There are 195 million fewer women

that men who have access or already the

education

survey data recently

published and in the financial world there are

190 million women in the world who

they have less checking accounts and less

of access to the financial system that

shoulders and all this has an impact on

the in society and an impact

financial year in 2025 if we

we reduce those gaps that we have

now for that discrimination that we are

doing gender

we will be able to contribute 12 trillion

dollars to the jeep and global to the product

global gross domestic then no

only a theme of I want to be good

people and I will not discriminate

I want to be a better manager and I’m not going to

go and I will be inclusive this has a

impact on society and progress

of the nations to generate wealth

but let’s think for a moment because it’s

that all this is happening and this again

going back to the aam the cultural theme

and the issue of how we educate in

our families in our house to

our children what is it that usually

in passing the stereotypes that we have

for the women

we women are weaker and the

Men are stronger races

typical of women are those of

the design arts and eventually the

men have to go to careers like the

mathematical finance engineering or

in the house when we are dealing

after a lunch that is what

we tell the girls to help their

mom to finish doing chores

from the kitchen and the child we are going to play

Nintendo

let’s learn new things I can not

play football because it does not go backwards to

because it does not happen the other way around because we

we are unconscious eventually

everything is a stereotype and all those

programming that we are doing in

our families in our society and

if we think that this is difficult

for women to progress within

the organizations

let’s think for a moment how much more

difficult can this be for someone who

is the community of gmt

not to mention organizations very much to me

regret very much discriminates people

that are diverse in their condition in their

orientation

we now in Colombia we are

we have organized with a group of eight

leading companies what is called pride

connection that something else but a child of

eight multinational companies to go out

to society to say talent is not

they have so that the talent is inside

one’s

talent has no gender talent is not

has the responsibility that

we have organizations

generate those opportunities so that

people are valued not by what

they are but for what they bring to the table by

that for that thought for that

training for those capabilities for those

skills for those values ​​that they

they have and that they are those that communicate

with organizations like the

integrity transparency what what

what I want to do to make a

company progress

not for the fact of being male or female is not

for being gay lesbian

transvestite jewish muslim catholic and here

I do not want to confuse the subject of my

orientation I do not think that I come here to

make a revolution in in this

prestigious university to which I appreciate

a lot

I personally am an Apostolic Catholic

Roman and I believe in the family man woman

as the basis of society

but here we are not talking about that

here we are talking about respect and

the very essence of the person

I could not imagine having to

hide that I am married and that I have

three children and that my husband likes

bulls I would feel very bad because

then someone has to hide which

is your condition or your sexual orientation

and that’s why it’s been labeled or not

an opportunity to be promoted to

Being a manager is the proposal that we

of the organizations we are fighting and

that you as future leaders and as

current leaders of this society has

that encourage then again when

we think of stereotypes and

because this happens to us

come on, this is a cultural issue and

we talk about this has to do with the

unconsciousness then the one called here

is we become aware of what is today

unconscious because we are human and there

that if we have to remember every day

that we are not perfect but that

we have to respect and give those

opportunities for people to be

best

so in that sense basically what

I want to tell them to do

consciousness that there are three ways or three

prejudice that we have in

our minds the first prejudice in

affinity prejudice what I mean

to affinity prejudice is that we

we want to work or want to have in

our environment to all those

people who look like me or because

they like the same sport or because they

like they have the same interests or

because he studied in my university and

I want that person to work

with me nothing more closed for a failure

for a limitation that one is filled with

people who do not have a diversity of

the one that has a when you surely

those who feel identified when

a new student comes from another

college at school is the new

then the new one does not know how to operate

here and now to teach him and when the

Lake has a different thought

eventually lizano does not know why he

is new has to learn and what one

is doing is losing all that

wonder and it is the opportunity that the

people have a broad vision and

diverse things then the first

is the prejudice by affinity the second

prejudice for confirmation and does not

has nothing to do with this person is

bad or this person what you want to do

animal feel full fulanito this or

sutanito which is again an issue

the unconscious and the prejudice by

confirmation for example I’m going to them

will ask you to think about the person

number one of the organizations

he followed global in that we think

typically in a gentleman of about 50 55

years dressed as a terno that’s a

stereotype

when I tell them to think of a

ballet dancer or ballet dancer

what do you think of someone like that very

delgadito poured surely with a

tube with a tulle do not think of a man

we do not think of a man who can

dance intuitively we give after

already when the rationality and c

the art they do not have so they should not

have packaging

So that is the invitation that

I want to make me not to notice

nor in people who are only

related to us or to people who

we confirm the stereotypes

with which we have grown and the third

it has to do with prejudice

systematic that are much more difficult

to change because they are those that

they implement organizations in their

policies in their ways of thinking about their

ways to select for example

how many times do we not put the

newspaper trade the universe and and

we see you need 40 maximum engineer

years of age and that man is going

nothing like a family person

that’s what the rapporteur the newspaper

of today less and less because the

society is evolving but those are

the policies that organizations

we are willing to or we have to

change me as a resource leader

humans for South America work in the

financial sector been working

together with the executive team

to make all those changes for

example what we do for

select someone from middle management

high management is to ask them that the

SUV has to come to come

at least one woman and not only

that but that those who interview in the

interviewers should have at least

less a woman because this is not

question of quotas not for

select fashion a woman because that is

the skinniest favor that can make us

a woman who does not select by fee

They do not have to select it by

knowledge by the capabilities by the

gift for the values but to generate

those opportunities to whom and who

choose the best

choose the best talent not the best in

pack and then for that you need

new players not only

they need new players in this case

women are the members of the

ft community to whom we

we have to give them the tools and

those and that training so that everyone

of us we believe what we are

facts and let’s not say or have those

internal fears but we do not

let’s take out of our mind do not count 22

conversations that I had recently

with two women are applying

management positions the ona tells me no

I believe that I am going to withdraw from the process

because not because I did it because I’m

pregnant then and what is the problem

is pregnant being pregnant is a

blessing says it’s not that eventually

format that the three months of the

maternity and techniques leads to think that

I surrender – all a story that already

had done in his head when in

reality when organizations

we hire women we are hiring

diversity we are being more inclusive

and being a woman means having the option of

be a mother and that in no way

represents a problem to the contrary

represents a strength for

organizations

the other conversation I expected that

apply because we had a candidate

that was super good for a position

that we wanted to promote and did not apply and I

I call him and then he would come because

apply such a position says is not that

there he said that one has to be so many

years of experience that has to be

100% bilingual I’m not one hundred percent

of income 90% bing then not

apply and yet when one

hired and saw the dvd profiles or

men who had applied lacked

quite more than that 10% of English but

is the way of looking at life differently

to take risks on this side versus no

take it and be more conservative for this

another side then the proposal and the

training

We are doing the organizations of

is to give them the tools to tell them that

take risks that everyone has to

lead his career and he has to

sit in the driver on the site the

driver of the

race not on the site the co-pilot and

to conclude what I want to leave you

as a proposal is that diversity and

inclusion is an issue of intelligence is

an issue that belongs to everyone, not just

the women of the axis community

vettel but also of men

because men are those new

players who have to give those

opportunities and especially the leaders

that come curiously progressive and

that changed societies are the ones that

they will do and finally tell them that

we are aware that we are human

that there are prejudices that their prejudices

they are unconscious but the key is in

make them aware to generate that

progress in societies

thank you very much

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