They have to believe in the human being
defect is a selfish lone wolf
by nature that only seeks its
own their own interests and not
look more and more at neuroscience
presents much more evidence that
this is not true
I like to think about the human being
as a solidary being a generous being and
powerful while looking for his
purpose in life and who wants
bring value to society that’s why I think
firmly in a more human world
a world that empowers the individual that
I may use all this new
technology to solve the problems
in the way I would like to start
sharing a bit of my experience
personal
I studied computer science at the university
I was more than 19 years working in
telecommunication operators and
technology companies at a time
given I realized that although I liked
what I was doing, I was not passionate about late
four years in changing area
professional in building what I am
now
and I say I’m because now I do
I feel fully identified with what
what do I do now I really like my work
I’m passionate and passionate about what
what you do is what I would like
transmitted throughout this talk and
especially by focusing on how
the brain works at what time
we are
to be immersed in a revolution
exponential technology
it is said that the next 20 years is going to
there are more changes than 300 years
previous it is said that the next
five years
dad is the human being living together
with control him with machines
look, we’ve gone from typing
on the computer connected to a cable to
be totally obsessed with the
mobile the next thing is going to be give
voice commands
it is said that the next generations
they will not know what it is to be
disconnected from the network
we are in a hyperconnected society
digitized where companies go to
Base your competitiveness on effective use
of all this technology in capacity
of digitally transforming
organizations
this digital transformation is
forcing to be continuously
learning and continuously
questioning us how are we doing
things
then the first thing we would have to
to start doing is to think how I see
all this future how can you put in
value everything I am everything that has
learned so far all my
experience for the future to come
where do we start to I would like
propose a training plan for
prepare for the transformation
digital
this training plan has four
stages the first stage post reports 12
to run
look at me when I decided I wanted to
change and I wanted to change a lot
things
I do not know if because I was scared or
I was scared I started to run and
run and truly like in the
first year I ran my first marathon
then they followed other three more and house
then later
I learned from neuroscience and
physical exercise is so important to
the brain as it is for the body and
the heart
watch the physical exercise improve
our mental capacities our
memory capabilities our ability
of attention generates new news
neurons in the hippocampus in our
memory center
set also increases the levels of
3 hormones that are very important for
brain
the first the dopamine the dopamine the
Passion hormone enthusiasm
serotonin the welfare well-being of
feel good
Oxytocin the hormone of confidence
working out
we released a lot of endorphins the
endorphins what we do is reduce
our level of stress
watch doing exercise too
we reduce the risk that we can have of
of having dementia or diseases
like Alzheimer’s and now I’m going to say
something that is going to be a forceful exercise
physical moves more neurons in the
brain than any other activity
second stage learn a little more
about how the brain works and
so for this I would like to do
a question to see how many of you
you have thought of your body in the
last month raise your hand for
Christmas and how many of you have
thought about our brain the last
month let’s go
hey it’s not bad detracted the
fix normally we do not think about our
brain and our brain is
involved in everything we do how
we think how we feel like we love
how we relate it
I would like to tell you two things
two things about the brain that at
better start us makes us see the future
full of possibilities the first and
brain physically changes with the
experience is what is called
neuroplasticity and this is a good
news finally we can forget about
IQ you remember
that of for life I told you if you were
more ready less ready we are by
above the average below the
middle class
everyone can change our
brain is continuously modeling
both consciously and unconsciously
we can decide to model our
consciously new brain
learn new experiences
what they do is generate new circuits
neuronal in our brain
but I have bad news
our brain by default is very vague
he does not like he does not like uncertainty
and then whenever you can pull on
known patterns and beliefs
it says that 90 percent of our
knowledge of our behavior
it’s automatic and how can we break
this inertia that our brain has
to act automatically two
ways
the first is with conscience awareness
so that to question me how is
reacting my brain and from
there choose how I want you approached
How do I want my brain to do it?
next time and the second one is with
Willingness for you to go
incorporating new and new habits
learnings and in the end they will be translated
in new neuronal circuits
the second thing I wanted to share
with you is that our brain is
a deeply social body needs
social iterations to survive
Naomi is in truth from the University of
the Angels
an expert in social neuroscience wanted
investigate what happened in the
brain when we have social rejection
Well, he proved that when we
we feel social rejection activates the
same part of the brain that when
we have physical pain
this can lead us to
question the maslow pyramid
jesus you remember said that the
first needs
most basic of the human being are the
physical needs and needs and
anger and security and above
there were social needs
well from the point of view of
brain social needs are
at the same level as the needs
physical is what it means to
best
fix with this we can think that
our brain is logically
very well prepared for collaboration
we can also cross out the important
which is for our brain to develop
social relations and generate new
Emotional links with others
the third the third stage have
to assume that we have to assume
all the responsibility of building the
future that you want
you have to be yours
own leaders set each of
we have to decide
whatever role you have played
live has to decide whether to be one more
to make a difference and mark the
difference is to create your own brand
personal
you have to start wondering who
it’s me and it’s what I like is what I
passion is what I love fijaros
yes it has gone
holy heaven forgive you
Well, I’m still good in all of them and that’s it
but it is already there is already is already
Oh my God
ok then you have to start at 16 and it ‘s
what I ‘m passionate about and especially how I
I tell my story because according to
commented on my story
I will see one thing or another if I want
be I start I see my gray world or
beige gray
On the other hand, if I see my world
full of possibilities
the brain bbva showed a full world
of possibilities because the brain you
show what you want to see
daughters I really like a phrase that says
benjamin disraeli thinks big no
you are going to get beyond your
thoughts and how could we be a
leader and a leader that I inspired
look how are the leaders
that inspire the babies that inspire
tell stories connects connects
with others through those
stories are passionate are
passionate about his life
passionate about what he does for what
work that they think they are having
the best team even if it is not
they are authentic to know their strengths and
their weaknesses are consistent with their
values the same ones that inspire influence
time to others
listen commit themselves and
with the rest
do not forget that they inspire in the universe
it favors them third stage I learned
meditate on the meditation you are going to do
develop your capacity for resilience
the residence is the capacity of
face adversity
it says that the people who are
residents experience the life of a
much more positive way and how
we can have a much more attitude
positive before life
richard of neuroscientist mink of the
University of Wisconsin promised ago
many years to the dalai lama who was going to
investigate what are the effects of
meditation
in the brain even I was going to
investigate the effects of emotions
positive of compassion and the
wellness
well what he found is that the
mental training can change me
patterns of brain activity
when we meditate, a part of the
brain that is the prefrontal cortex
left you can touch if this part
the prefrontal cortex the left is the
which is activated when we have
positive thoughts when we are
smiling when this is the part you
active when we meditate on it
way reduces the activation of the
right prefrontal cortex that is the
part here this one is activated when
we have positive thoughts
negative thoughts forgiveness and when
we are a bit depressed the
meditation what he does is also
reduce the activation level of the
amygdala and then what it allows is
Modulate your emotional reactions
the meditation also improves your
attention capacity
Look miss are also us
has said do not weave and well-being
feeling good is something that we can
work and to work we can
We can work four areas
the four areas are resilience the
positive thinking the attention and the
generosity generosity towards
things for others activates the level of
dopamine in the brain and finally
what is this January legacy like that already
brings money led the
digital transformation
look at the last in the last
15 years there have not been the models of
leadership practically no they have not
changed and also more than 50 thousand
scientists investigating how it works
the brain does not see you would not make sense
you can not apply all this knowledge
to the world of organizations
know how your brain works will
to allow to develop all these
skills that are being you
they demand both in the 21st century and by
example creativity and innovation
in euroliga is to apply the advances of the
neuroscience to the world of
organizations
the new leadership that can that can
help prepare for the
digital processing insofar
that in power the individual was the
possibilities of putting your brain in the
better conditions to play
any task bets for a leader
healthy a leader who has balanced
your brain and that develops new
habits associated with physical health
mental and emotional
the black leader builds cultures
collaborative cultures where
where people exchange ideas
connects the talent of the organization
where where you can develop
creativity and finally gives the
welcome diversity as the best
way to see new perspectives and the
best way to power this kind of
be better prepared for this world
so changeable
today more than ever, euro is needed
leaders that empower their brains to
inspire others
to create with the client to
create collaboration spaces where
can develop intelligence
collective of the organization
I would like to end with a sentence but
he goes much all I wanted
say so far change your brain and
it will change your life
many thanks
[Applause]
”
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