Maria is a 16 year old teenager
victim of gender violence group of
a sexual abuse has a child of 3 and
now lives in a shelter in the
city of cuenca next to others
compañeras a true privilege in
a society where eight out of ten
women have gone through different types
of physical emotional and sexual violence and
psychological received an invitation to
give a talk within enterprise
of this center as well as I give with
fellow peasants archaeologists
Entrepreneurs young entrepreneurs in
this workshop
we started to work with a methodology
that what he proposes is to identify a
problem and solve it through the
entrepreneurship
they proposed me something totally
novel eco-friendly diapers knew that
a disposable diaper takes 500 years
to degrade and that also the same
honeycomb can cost a mother between
2,500 dollars and 3,000 during the time
What does your baby need?
instead for Maria and her companions
that piece of cloth represented the
opportunity to put their children out
and girls and what to talk about
characteristics of entrepreneurs
within our society
Much is said about the entrepreneur as a
type enthusiastic self motivated trained
but what about those people who
the system which was torn society
everything with the victims of violence of
gender with sexual violence with
abuse with societies displaced by
the war for drug trafficking by
our communities that are
losing everything for mining for those
páramos for those forests can or not
can be entrepreneurs within this
society
I remember once Jennifer one of the
girls of this enterprise
after having gone through a process
of division of roles
she was named the director of
He called Pablo the designer who decided
support them in this project and told him
Hi, I’m Jennifer, the director of
communication of guaguas violeta y
I need you to send me I do it to my
mail hung up the phone
that girl was shaking cold she hugged me with
those hugs catharsis that one stays
impregnated on the skin and by a few
minutes is adolescent victim of
gender violence had become
in an entrepreneur she felt worthy
I felt I had a space in the
society what follows after the
normal process of undertaking in this
trial and they try a prototype and
testing this prototype they had
to do the most difficult thing within a
host center connect with the
society because for that to happen
violet for example today every afternoon has
than going out to light in a center
sewing how to use machines with
those that produce the diapers last 3
November participated in its first
fair we would like with diapers
violet and this occasion with some
sandwiches, snacks and pastries with
the sole purpose of raising a fund
of seed capital to achieve everything
buy all the supplies that are
they need to put their project in
March
probably these teenagers still
they left with fear to the street but this
with a clear objective to occupy its role
in the world on April 16 of the year
past
Ecuador suffered the worst earthquake in its
history an earthquake that cost him the
life to more than 800 of our brothers and
sisters with our work team
kingdom studies
we decided to go help of Manabi
our knowledge in entrepreneurship
social innovation
We arrived with a group of flipcharts
paint markers to a community
app that received us with a look
absolutely sad traumatized and how not
we had neither food nor water nor were we
even sadder doctors
The only ones who received us were the
boys and girls and teenagers with
who on those flip charts we started
redraw the gilces as a community
live as a space of love as a
community able to move forward to
through entrepreneurship and what came
then it is to use that drawing to
get all the materials
necessary economic resources resources
humans
I remember that we found a
architect on santo domingo a
architect who had no title
but he was an expert in bamboo and with
our partner Juan Felipe designed
the new community center based on
bamboo we had set out to finish
this center one day Friday and night
previous
there is still a lot of elements
finished the cement but the bikes went and
they came falling new sacks were missing
hands and the community got together and
there I learned the value of the minga that
word that beautiful wisdom with which
our grandparents and grandmothers wove this
country they knit this society and in minga
at dawn
we managed to finish this center
community
the next day not only was inaugurated
this center of Chinese bamboo new classrooms
for school restaurants for the
entrepreneurs
but the physical work was not important
that community had been inaugurated as
an entrepreneurial community capable of
turn a crisis into an opportunity
the gilces had healed and the
entrepreneurship was their social therapy
within the therapeutic principles of
psychology itself there are five steps
important the first
welcome the victim as an equal without
discrimination
2 generate empathy understand pain
put yourself in the shoes of the other 3
work in the process of healing four
structures imagines ideas
that person and his vision that he has in the
world and 5 the most important element the
life project
the future plan and entrepreneurship is
same
We are people with ideas wanting to put
a project in progress
there is no difference, there is no discrimination
no matter what sexual orientation
We are equal trying to put
our ideas in progress generate empathy
key to be able to undertake if not
We understand our users to
our clients
we can not sell them anything and when
we accompany a process of entrepreneurship
It is essential empathy in gilces one
night I had to go fishing with the
fishermen’s association to be able
earn your trust
I slept in one of those tents that gives
united nations and please the
Lords of the United Nations next
once they are going to leave tents after
the earthquakes
sleep before in them because those tents
so thick are hell
there pushing that panga towards the sea
in those little boats that are not
made to throw 200 embers more
in I went with these fishermen
I remember when I was climbing and
It’s love is embraced at high hours of the
early morning because it is an illegal fishing an
artisanal fishermen asked the
Compas will perhaps have a vest
lifeguards who lend me said that
aquino paul because if ppk is here in the
sea
they will never see you again
beloved
so he chases me to neptune and I left
in the boat as I am a morlaco of the
Mountain pass vomiting all morning
but the cutest thing was to pick up the network with
those fishermen come back the next day
and these fish fishing buckets that are
they sell for 30 to 40 dollars and aquila
chiringuito are worth only a little kiss 12
dollars at a dance party ringed
I understood the value and sacrifice of
our brothers and sisters in these
communities on the coast and know who
were those who connected to those high
late at night to finish in minga
to the community center
the fishermen the people we had
connect in the process and re imagine and
structures the ideas and our mind is
fundamental in entrepreneurship
if the girls of the house violet never
they would have seen themselves as
enterprising and no longer as victims of
gender violence
never be in this moment
producing ecological diapers if the
Gilles would not have believed in that little bit
of paper
today the gilces would not be the community anymore
empowered of the Ecuadorian coast
and the most important thing in this analogy of
entrepreneurship and therapy is the plan
of life
the future project
most cases of a person
that has gone through gender violence and
is inside a shelter and
goes out on the street leaves the society if
that person does not have a livelihood
if that person does not have a
entrepreneurship if that person does not have
job
unfortunately he returns to his aggressor or
its environment
If the gilces had not understood that
after the earthquake the important thing was
get up without waiting for the state but
of his own strength of that attitude
entrepreneur today was worse than before and
that is why the enterprise has a
powerful therapeutic tool and not
I could be here today in this one
talk to you if it is
personally to me the entrepreneurship does not
I would have changed my life because the day
that I decided to undertake that day I decided
healthy
That day I decided to free myself that day I decided
work for myself and have a plan of
life a life purpose so friends
friends
the next time you have a big
loving disappointment they leave the girlfriend them
let boyfriend pass some element
traumatic
think of entrepreneurship as a means
therapeutic thinks about entrepreneurship
as a way of life
Thank you
[Applause]
”
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