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Doing business African woman style | Jean Chawapiwa | TEDxLytteltonWomen


[Music]

[Music] my experience of doing business in

my experience of doing business in

my experience of doing business in Africa has been about working with

Africa has been about working with

Africa has been about working with amazing women

it’s about sisterhood it’s about sharing

it’s about sisterhood it’s about sharing and caring it’s about lifting each other

and caring it’s about lifting each other

and caring it’s about lifting each other up when things are not going well it’s

up when things are not going well it’s

up when things are not going well it’s about who won’t – that humanity for

about who won’t – that humanity for

about who won’t – that humanity for others it’s that almost that you’re

others it’s that almost that you’re

others it’s that almost that you’re feeling that we get i think it’s magical

so a lot of people will say well it’s

so a lot of people will say well it’s not unique to Africa but it’s Africa

not unique to Africa but it’s Africa

not unique to Africa but it’s Africa that we’re talking about and I think the

that we’re talking about and I think the

that we’re talking about and I think the elements of it that are very much about

elements of it that are very much about

elements of it that are very much about Africa women on this continent have been

Africa women on this continent have been

Africa women on this continent have been gathering to do business since time

gathering to do business since time

gathering to do business since time we’ve been getting together to share

we’ve been getting together to share

we’ve been getting together to share ideas and we’ve almost been hustling to

ideas and we’ve almost been hustling to

ideas and we’ve almost been hustling to make sure that we’re looking after our

make sure that we’re looking after our

make sure that we’re looking after our children and me making ends meet these

children and me making ends meet these

children and me making ends meet these days women are meeting and gathering

days women are meeting and gathering

days women are meeting and gathering with a new intent to do business we’re

with a new intent to do business we’re

with a new intent to do business we’re no longer happy to start small

no longer happy to start small

no longer happy to start small businesses and have our businesses stay

businesses and have our businesses stay

businesses and have our businesses stay small we really want to make sure that

small we really want to make sure that

small we really want to make sure that we make an impact on this continent that

we make an impact on this continent that

we make an impact on this continent that is ours – so I attend a monthly women’s

is ours – so I attend a monthly women’s

is ours – so I attend a monthly women’s meeting I’m very honored to be included

meeting I’m very honored to be included

meeting I’m very honored to be included in this gathering of business women

in this gathering of business women

in this gathering of business women these are businesswomen that are turning

these are businesswomen that are turning

these are businesswomen that are turning over multi-million rands Priya some of

over multi-million rands Priya some of

over multi-million rands Priya some of them I’m turning over multi-million

them I’m turning over multi-million

them I’m turning over multi-million dollar worth of businesses they gather

dollar worth of businesses they gather

dollar worth of businesses they gather with an intent to support each other

with an intent to support each other

with an intent to support each other so these meetings I actually put

so these meetings I actually put

so these meetings I actually put together under the slogan moving further

together under the slogan moving further

together under the slogan moving further together the meeting starts with the

together the meeting starts with the

together the meeting starts with the women sharing around the table they talk

women sharing around the table they talk

women sharing around the table they talk about business personal as well as

about business personal as well as

about business personal as well as family it’s a holistic approach to

family it’s a holistic approach to

family it’s a holistic approach to looking at you and how you run your

looking at you and how you run your

looking at you and how you run your business

business

business the women share their successes and

the women share their successes and

the women share their successes and their challenges and we look at new

their challenges and we look at new

their challenges and we look at new opportunities at one of these meetings I

opportunities at one of these meetings I

opportunities at one of these meetings I did my share and as part of my share I

did my share and as part of my share I

did my share and as part of my share I also talked about a business opportunity

also talked about a business opportunity

also talked about a business opportunity that had happened me and two other women

that had happened me and two other women

that had happened me and two other women business owners had come together and we

business owners had come together and we

business owners had come together and we started a business so we hadn’t just

started a business so we hadn’t just

started a business so we hadn’t just talked about starting the business we’d

talked about starting the business we’d

talked about starting the business we’d actually done the strategy we’d done the

actually done the strategy we’d done the

actually done the strategy we’d done the inevitable what’s up groups to actually

inevitable what’s up groups to actually

inevitable what’s up groups to actually make sure that we’re talking on a

make sure that we’re talking on a

make sure that we’re talking on a regular basis and whit’s registered the

regular basis and whit’s registered the

regular basis and whit’s registered the business so I talked about the business

business so I talked about the business

business so I talked about the business opportunity the opportunity actually

opportunity the opportunity actually

opportunity the opportunity actually came out of being in matchmaking

came out of being in matchmaking

came out of being in matchmaking meetings with corporates and we’d heard

meetings with corporates and we’d heard

meetings with corporates and we’d heard the corporates on one side talk about

the corporates on one side talk about

the corporates on one side talk about the challenges they had about meeting

the challenges they had about meeting

the challenges they had about meeting business owners and we had the women

business owners and we had the women

business owners and we had the women business owners on the other side

business owners on the other side

business owners on the other side talking about the challenges they had

talking about the challenges they had

talking about the challenges they had and we decided there’s a business

and we decided there’s a business

and we decided there’s a business opportunity in this so we put together a

opportunity in this so we put together a

opportunity in this so we put together a business anyway I shared this with the

business anyway I shared this with the

business anyway I shared this with the group and the meeting went on a few

group and the meeting went on a few

group and the meeting went on a few weeks later I was in my office

weeks later I was in my office

weeks later I was in my office juggling meetings and reports as we do

juggling meetings and reports as we do

juggling meetings and reports as we do and my phone rang I answered the phone

and my phone rang I answered the phone

and my phone rang I answered the phone it was from one of the ladies from from

it was from one of the ladies from from

it was from one of the ladies from from the group she hadn’t called me before

the group she hadn’t called me before

the group she hadn’t called me before even though we knew each other from the

even though we knew each other from the

even though we knew each other from the group and we’d met in the group I’d

group and we’d met in the group I’d

group and we’d met in the group I’d never received a call from her before

never received a call from her before

never received a call from her before so we talked once the pleasantries were

so we talked once the pleasantries were

so we talked once the pleasantries were done she told me that she had some money

done she told me that she had some money

done she told me that she had some money to invest in our business

to invest in our business

to invest in our business I was actually quite emotional and

I was actually quite emotional and

I was actually quite emotional and surprised this was really about

surprised this was really about

surprised this was really about sisterhood not only about somebody

sisterhood not only about somebody

sisterhood not only about somebody listening to you and saying this is a

listening to you and saying this is a

listening to you and saying this is a great idea but she then said okay here’s

great idea but she then said okay here’s

great idea but she then said okay here’s some funding this is a really great idea

some funding this is a really great idea

some funding this is a really great idea move ahead with it for me that’s part of

move ahead with it for me that’s part of

move ahead with it for me that’s part of the narrative of the sisterhood that we

the narrative of the sisterhood that we

the narrative of the sisterhood that we had in Africa we’re not just saying I

had in Africa we’re not just saying I

had in Africa we’re not just saying I support you but we do the physical

support you but we do the physical

support you but we do the physical support that often goes with it

support that often goes with it

support that often goes with it so after the paperwork was drawn and the

so after the paperwork was drawn and the

so after the paperwork was drawn and the money was then deposited into the

money was then deposited into the

money was then deposited into the account we decided that we would employ

account we decided that we would employ

account we decided that we would employ a woman business owner an IT expert to

a woman business owner an IT expert to

a woman business owner an IT expert to actually develop the app so therefore

actually develop the app so therefore

actually develop the app so therefore almost completing the circle of

almost completing the circle of

almost completing the circle of sisterhood in business and I don’t think

sisterhood in business and I don’t think

sisterhood in business and I don’t think this story is rare I think there’s a lot

this story is rare I think there’s a lot

this story is rare I think there’s a lot of this happening and I’m seeing it more

of this happening and I’m seeing it more

of this happening and I’m seeing it more and more that women we’re not just

and more that women we’re not just

and more that women we’re not just getting together anymore to just talk

getting together anymore to just talk

getting together anymore to just talk and be nice but we’re actually talking

and be nice but we’re actually talking

and be nice but we’re actually talking business I can give you quite a few more

business I can give you quite a few more

business I can give you quite a few more examples of the sisterhood get that

examples of the sisterhood get that

examples of the sisterhood get that happening around us so we talked about

happening around us so we talked about

happening around us so we talked about women gathering I also sit on the board

women gathering I also sit on the board

women gathering I also sit on the board of an organization that trains on

of an organization that trains on

of an organization that trains on entrepreneurship the organization is a

entrepreneurship the organization is a

entrepreneurship the organization is a global organization I sit on the Africa

global organization I sit on the Africa

global organization I sit on the Africa board and they teach financial literacy

board and they teach financial literacy

board and they teach financial literacy and entrepreneurship and work readiness

and entrepreneurship and work readiness

and entrepreneurship and work readiness to youth actually teaching youth in work

to youth actually teaching youth in work

to youth actually teaching youth in work to look at the entrepreneurial ideas

to look at the entrepreneurial ideas

to look at the entrepreneurial ideas around them in the environments and

around them in the environments and

around them in the environments and putting them into projects and in a safe

putting them into projects and in a safe

putting them into projects and in a safe environment being able to develop those

environment being able to develop those

environment being able to develop those projects each year we have a Company of

projects each year we have a Company of

projects each year we have a Company of the Year awards for this and what we’re

the Year awards for this and what we’re

the Year awards for this and what we’re finding is that more and more girls are

finding is that more and more girls are

finding is that more and more girls are coming through in these teams in 2016 of

coming through in these teams in 2016 of

coming through in these teams in 2016 of all the teams that came through

all the teams that came through

all the teams that came through the 16 countries representing Africa 76%

the 16 countries representing Africa 76%

the 16 countries representing Africa 76% of the teams were girls and these girls

of the teams were girls and these girls

of the teams were girls and these girls are articulate they’re savvy they’re

are articulate they’re savvy they’re

are articulate they’re savvy they’re coming through with really smart ideas I

coming through with really smart ideas I

coming through with really smart ideas I think we need to know this as women

think we need to know this as women

think we need to know this as women entrepreneurs and as adults because

entrepreneurs and as adults because

entrepreneurs and as adults because these are the entrepreneurs that we’re

these are the entrepreneurs that we’re

these are the entrepreneurs that we’re going to be handing the baton over to

going to be handing the baton over to

going to be handing the baton over to and some of these projects are really

and some of these projects are really

and some of these projects are really amazing so one of the most memorable

amazing so one of the most memorable

amazing so one of the most memorable projects for me in 2016 was another girl

projects for me in 2016 was another girl

projects for me in 2016 was another girl team they’d actually come up with a tee

team they’d actually come up with a tee

team they’d actually come up with a tee that had been that they’d beautifully

that had been that they’d beautifully

that had been that they’d beautifully packaged and beautifully branded and the

packaged and beautifully branded and the

packaged and beautifully branded and the tee helps with menstruation pain when I

tee helps with menstruation pain when I

tee helps with menstruation pain when I asked the girls how they came up with

asked the girls how they came up with

asked the girls how they came up with this idea one of the girls said her

this idea one of the girls said her

this idea one of the girls said her grandmother had told her about this leaf

grandmother had told her about this leaf

grandmother had told her about this leaf that they used to pull out in the

that they used to pull out in the

that they used to pull out in the village where she lives crush it and

village where she lives crush it and

village where she lives crush it and then put hot water in and then they

then put hot water in and then they

then put hot water in and then they would drink it and it helped her

would drink it and it helped her

would drink it and it helped her administration pain that’s indigenous

administration pain that’s indigenous

administration pain that’s indigenous knowledge meeting entrepreneurship

knowledge meeting entrepreneurship

knowledge meeting entrepreneurship learning looking back a little bit I

learning looking back a little bit I

learning looking back a little bit I used to work at the CSIR and one of my

used to work at the CSIR and one of my

used to work at the CSIR and one of my favorite projects at the CSIR was when

favorite projects at the CSIR was when

favorite projects at the CSIR was when we worked on IKS knowledge indigenous

we worked on IKS knowledge indigenous

we worked on IKS knowledge indigenous indigenous knowledge systems the IKS

indigenous knowledge systems the IKS

indigenous knowledge systems the IKS practitioners were predominantly females

practitioners were predominantly females

practitioners were predominantly females I was amazed at how they came together

I was amazed at how they came together

I was amazed at how they came together they didn’t talk about who born – they

they didn’t talk about who born – they

they didn’t talk about who born – they practiced it in everything they did they

practiced it in everything they did they

practiced it in everything they did they were willingness to share their

were willingness to share their

were willingness to share their knowledge and actually allowed the

knowledge and actually allowed the

knowledge and actually allowed the Science Institute

Science Institute

Science Institute to take that knowledge and put it into

to take that knowledge and put it into

to take that knowledge and put it into modern-day science was amazing to me

modern-day science was amazing to me

modern-day science was amazing to me what it taught me was that we had this

what it taught me was that we had this

what it taught me was that we had this amazing knowledge on this continent we

amazing knowledge on this continent we

amazing knowledge on this continent we could bring it into modern-day times and

could bring it into modern-day times and

could bring it into modern-day times and it provided the key to our prosperity

it provided the key to our prosperity

it provided the key to our prosperity and often we don’t realize how much it

and often we don’t realize how much it

and often we don’t realize how much it does that

does that

does that and all of us have been given some of

and all of us have been given some of

and all of us have been given some of these keys to knowledge often by parents

these keys to knowledge often by parents

these keys to knowledge often by parents my mother and grandmother were very

my mother and grandmother were very

my mother and grandmother were very entrepreneurial even from the way they

entrepreneurial even from the way they

entrepreneurial even from the way they taught us how to work in the kitchen and

taught us how to work in the kitchen and

taught us how to work in the kitchen and cook amazing meals or the way they

cook amazing meals or the way they

cook amazing meals or the way they helped us to make our homes places of

helped us to make our homes places of

helped us to make our homes places of absolute nurturing and of course the

absolute nurturing and of course the

absolute nurturing and of course the knowledge they passed on in how we

knowledge they passed on in how we

knowledge they passed on in how we raised our children is amazing and I

raised our children is amazing and I

raised our children is amazing and I think a lot of that information to

think a lot of that information to

think a lot of that information to knowledge we need to think about when

knowledge we need to think about when

knowledge we need to think about when we’re doing business a lot of it is

we’re doing business a lot of it is

we’re doing business a lot of it is solutions to today’s issues and today’s

solutions to today’s issues and today’s

solutions to today’s issues and today’s problems that we need to look at so I

problems that we need to look at so I

problems that we need to look at so I also am involved with an organization

also am involved with an organization

also am involved with an organization that identifies registers and certifies

that identifies registers and certifies

that identifies registers and certifies women owns businesses we help these

women owns businesses we help these

women owns businesses we help these women to meet the marketplace corporate

women to meet the marketplace corporate

women to meet the marketplace corporate members the idea of the meetings is not

members the idea of the meetings is not

members the idea of the meetings is not just to get together and talk but to

just to get together and talk but to

just to get together and talk but to actually make sure that these women can

actually make sure that these women can

actually make sure that these women can sell to the corporate the businesses

sell to the corporate the businesses

sell to the corporate the businesses that register with us a small medium and

that register with us a small medium and

that register with us a small medium and large they have opportunities to

large they have opportunities to

large they have opportunities to actually sit and have matchmaking

actually sit and have matchmaking

actually sit and have matchmaking meetings with the corporates so for

meetings with the corporates so for

meetings with the corporates so for those who certify their businesses and

those who certify their businesses and

those who certify their businesses and we’ve got currently got 55 companies

we’ve got currently got 55 companies

we’ve got currently got 55 companies that have certified their businesses

that have certified their businesses

that have certified their businesses from the database of 700 companies the

from the database of 700 companies the

from the database of 700 companies the 55 have an opportunity four times a year

55 have an opportunity four times a year

55 have an opportunity four times a year to have matchmaking sessions with the

to have matchmaking sessions with the

to have matchmaking sessions with the corporates in these matchmaking sessions

corporates in these matchmaking sessions

corporates in these matchmaking sessions they actually have an option an

they actually have an option an

they actually have an option an opportunity to not only sell their

opportunity to not only sell their

opportunity to not only sell their business to the corporates but more

business to the corporates but more

business to the corporates but more importantly to listen to the

importantly to listen to the

importantly to listen to the opportunities listen to the challenges

opportunities listen to the challenges

opportunities listen to the challenges that the corporates are having and that

that the corporates are having and that

that the corporates are having and that allows them to go away again and

allows them to go away again and

allows them to go away again and innovate

this has been very successful and we’ve

this has been very successful and we’ve learnt a lot from these so one of the

learnt a lot from these so one of the

learnt a lot from these so one of the things that’s been happening with this

things that’s been happening with this

things that’s been happening with this group of women is that they becoming a

group of women is that they becoming a

group of women is that they becoming a community they’re mentoring and coaching

community they’re mentoring and coaching

community they’re mentoring and coaching each other and more than that they’re

each other and more than that they’re

each other and more than that they’re actually buying from each other products

actually buying from each other products

actually buying from each other products and professional services so we’re

and professional services so we’re

and professional services so we’re having an inner circle of people that

having an inner circle of people that

having an inner circle of people that realize that they can work together and

realize that they can work together and

realize that they can work together and help each other to do well in business

help each other to do well in business

help each other to do well in business beyond this these women are

beyond this these women are

beyond this these women are collaborating naturally I have a number

collaborating naturally I have a number

collaborating naturally I have a number of examples of some of the collaboration

of examples of some of the collaboration

of examples of some of the collaboration that’s actually going on within the

that’s actually going on within the

that’s actually going on within the network and there’s too many of them to

network and there’s too many of them to

network and there’s too many of them to me to give you a lot of them so I just

me to give you a lot of them so I just

me to give you a lot of them so I just want to give you a sample of some of the

want to give you a sample of some of the

want to give you a sample of some of the collaboration that’s going on so for

collaboration that’s going on so for

collaboration that’s going on so for example we have a company that’s does

example we have a company that’s does

example we have a company that’s does strategy and processes

strategy and processes

strategy and processes that’s partnered with a legal firm and

that’s partnered with a legal firm and

that’s partnered with a legal firm and they actually do running workshops to

they actually do running workshops to

they actually do running workshops to help businesses to understand the new

help businesses to understand the new

help businesses to understand the new information Protection Act we’ve got

information Protection Act we’ve got

information Protection Act we’ve got another company that does facilities

another company that does facilities

another company that does facilities management a very large facilities

management a very large facilities

management a very large facilities management company that’s partnering

management company that’s partnering

management company that’s partnering with a company that does manufacturing

with a company that does manufacturing

with a company that does manufacturing of products cleaning products and

of products cleaning products and

of products cleaning products and they’ve realized that working together

they’ve realized that working together

they’ve realized that working together they can actually approach clients and

they can actually approach clients and

they can actually approach clients and be in a better position to negotiate

be in a better position to negotiate

be in a better position to negotiate larger contracts we’ve got two ladies

larger contracts we’ve got two ladies

larger contracts we’ve got two ladies that met at one of our matchmaking

that met at one of our matchmaking

that met at one of our matchmaking sessions both in service health services

sessions both in service health services

sessions both in service health services Perdition health services the next day

Perdition health services the next day

Perdition health services the next day they put together a proposal to supply

they put together a proposal to supply

they put together a proposal to supply health services to one of the clients

health services to one of the clients

health services to one of the clients it’s those opportunities where they get

it’s those opportunities where they get

it’s those opportunities where they get together and instead of seeing each

together and instead of seeing each

together and instead of seeing each other as competition they see that

other as competition they see that

other as competition they see that collaboration opens up new opportunities

collaboration opens up new opportunities

collaboration opens up new opportunities and new doors to move forward we have

and new doors to move forward we have

and new doors to move forward we have another two companies both in security

another two companies both in security

another two companies both in security management both in different cities

management both in different cities

management both in different cities doing very well and two cities they came

doing very well and two cities they came

doing very well and two cities they came together at the matchmaking session and

together at the matchmaking session and

together at the matchmaking session and decided that they would collaborate

decided that they would collaborate

decided that they would collaborate grow their businesses beyond the borders

so collaboration is working for all of

so collaboration is working for all of us but what these women are doing

us but what these women are doing

us but what these women are doing they’re also reducing risk they working

they’re also reducing risk they working

they’re also reducing risk they working together on their terms testing the

together on their terms testing the

together on their terms testing the market testing how they can actually

market testing how they can actually

market testing how they can actually work together and looking at new

work together and looking at new

work together and looking at new opportunities what we know for sure is

opportunities what we know for sure is

opportunities what we know for sure is that the corporates out there want to do

that the corporates out there want to do

that the corporates out there want to do business with companies that can take on

business with companies that can take on

business with companies that can take on larger and larger contracts and in most

larger and larger contracts and in most

larger and larger contracts and in most cases the women business owners tend to

cases the women business owners tend to

cases the women business owners tend to be either solopreneurs or SMEs what

be either solopreneurs or SMEs what

be either solopreneurs or SMEs what we’re finding is by linking in with the

we’re finding is by linking in with the

we’re finding is by linking in with the women who are doing well and creating

women who are doing well and creating

women who are doing well and creating much larger companies we can actually

much larger companies we can actually

much larger companies we can actually bring these companies together to form

bring these companies together to form

bring these companies together to form stronger partnerships so we know for

stronger partnerships so we know for

stronger partnerships so we know for certain that the global economy is worth

certain that the global economy is worth

certain that the global economy is worth about 86 trillion dollars of that 86

about 86 trillion dollars of that 86

about 86 trillion dollars of that 86 trillion dollars apparently women impact

trillion dollars apparently women impact

trillion dollars apparently women impact about 20 trillion dollars in spend yet

about 20 trillion dollars in spend yet

about 20 trillion dollars in spend yet we only get 1% of consumer purchasing

we only get 1% of consumer purchasing

we only get 1% of consumer purchasing from the large corporates and government

and it’s not because women are not

and it’s not because women are not creating businesses up to 39 percent of

creating businesses up to 39 percent of

creating businesses up to 39 percent of the world’s small businesses privately

the world’s small businesses privately

the world’s small businesses privately owned businesses a woman owned so we’re

owned businesses a woman owned so we’re

owned businesses a woman owned so we’re there we’re creating businesses we’re

there we’re creating businesses we’re

there we’re creating businesses we’re doing our best to scale our businesses

doing our best to scale our businesses

doing our best to scale our businesses but yet we’re not getting the larger and

but yet we’re not getting the larger and

but yet we’re not getting the larger and larger contracts so we talked about

larger contracts so we talked about

larger contracts so we talked about collaboration we’ve talked about

collaboration we’ve talked about

collaboration we’ve talked about sisterhood we’ve talked about how women

sisterhood we’ve talked about how women

sisterhood we’ve talked about how women are coming together to do more we want

are coming together to do more we want

are coming together to do more we want to make sure that women get together to

to make sure that women get together to

to make sure that women get together to get a larger slice of that cake that

get a larger slice of that cake that

get a larger slice of that cake that eighty six trillion dollar cake that’s

eighty six trillion dollar cake that’s

eighty six trillion dollar cake that’s out there we know for certain that it’s

out there we know for certain that it’s

out there we know for certain that it’s been shared by the male businesses and

been shared by the male businesses and

been shared by the male businesses and we get the crumbs and often we’re left

we get the crumbs and often we’re left

we get the crumbs and often we’re left to fight over the crumbs but what we

to fight over the crumbs but what we

to fight over the crumbs but what we need to do is to be more aware that

need to do is to be more aware that

need to do is to be more aware that there are opportunities out there where

there are opportunities out there where

there are opportunities out there where we can actually create new businesses

we can actually create new businesses

we can actually create new businesses I think women should be looking at the

I think women should be looking at the

I think women should be looking at the opportunities that we have on the whole

opportunities that we have on the whole

opportunities that we have on the whole continent and creating businesses that

continent and creating businesses that

continent and creating businesses that disrupt looking at the opportunities

disrupt looking at the opportunities

disrupt looking at the opportunities that we have we have so many problems on

that we have we have so many problems on

that we have we have so many problems on the continent and we can find some of

the continent and we can find some of

the continent and we can find some of the solutions to those problems so how

the solutions to those problems so how

the solutions to those problems so how do we do that we basically make sure

do we do that we basically make sure

do we do that we basically make sure that we use the magic in our sisterhood

that we use the magic in our sisterhood

that we use the magic in our sisterhood we keep collaborating we keep sharing

we keep collaborating we keep sharing

we keep collaborating we keep sharing ideas to make sure that we can all move

ideas to make sure that we can all move

ideas to make sure that we can all move forward together because I really

forward together because I really

forward together because I really believe that we owe it to the people and

believe that we owe it to the people and

believe that we owe it to the people and especially the young entrepreneurs that

especially the young entrepreneurs that

especially the young entrepreneurs that are coming up behind us thank you

”

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