I was walking into a liquor store before I could even get in the store I noticed
I could even get in the store I noticed
I could even get in the store I noticed a gentleman getting out of his car
a gentleman getting out of his car
a gentleman getting out of his car it was odd he was coming out of the car
it was odd he was coming out of the car
it was odd he was coming out of the car backwards if you’ve ever seen a scuba
backwards if you’ve ever seen a scuba
backwards if you’ve ever seen a scuba diver grab their mask and kind of fall
diver grab their mask and kind of fall
diver grab their mask and kind of fall into the ocean that’s how he was getting
into the ocean that’s how he was getting
into the ocean that’s how he was getting out of the car and it struck me as odd
out of the car and it struck me as odd
out of the car and it struck me as odd but I didn’t pay much attention to it so
but I didn’t pay much attention to it so
but I didn’t pay much attention to it so I was in the liquor store and I was
I was in the liquor store and I was
I was in the liquor store and I was working with the owner we were picking
working with the owner we were picking
working with the owner we were picking out some bourbon for a bourbon tasting
out some bourbon for a bourbon tasting
out some bourbon for a bourbon tasting and we quickly realized that this
and we quickly realized that this
and we quickly realized that this gentleman wasn’t really shopping he was
gentleman wasn’t really shopping he was
gentleman wasn’t really shopping he was just following us I’ll the aisle and
just following us I’ll the aisle and
just following us I’ll the aisle and watching us and he wasn’t really even
watching us and he wasn’t really even
watching us and he wasn’t really even trying to disguise it so ultimately I
trying to disguise it so ultimately I
trying to disguise it so ultimately I made eye contact with him I gave him the
made eye contact with him I gave him the
made eye contact with him I gave him the chance to speak and he said I don’t know
chance to speak and he said I don’t know
chance to speak and he said I don’t know what you do but are you hiring I said do
what you do but are you hiring I said do
what you do but are you hiring I said do I look like a man that you want to work
I look like a man that you want to work
I look like a man that you want to work for you do you do look like a man I want
for you do you do look like a man I want
for you do you do look like a man I want to work for I loved it
to work for I loved it
to work for I loved it the energy the enthusiasm I wanted to
the energy the enthusiasm I wanted to
the energy the enthusiasm I wanted to know his skillset right then
know his skillset right then
know his skillset right then I’ve had the pleasure of hiring three
I’ve had the pleasure of hiring three
I’ve had the pleasure of hiring three great young surgeons in the last five
great young surgeons in the last five
great young surgeons in the last five years and none of them said yes I want
years and none of them said yes I want
years and none of them said yes I want to work for you so I ask you today how
to work for you so I ask you today how
to work for you so I ask you today how are you presenting yourself to the world
are you presenting yourself to the world
are you presenting yourself to the world are you presenting yourself in a way
are you presenting yourself in a way
are you presenting yourself in a way that has a stranger follow you into a
that has a stranger follow you into a
that has a stranger follow you into a liquor store and ask are you hiring or
liquor store and ask are you hiring or
liquor store and ask are you hiring or perhaps more importantly are you
perhaps more importantly are you
perhaps more importantly are you presenting yourself in a way that leaves
presenting yourself in a way that leaves
presenting yourself in a way that leaves other people saying we need you working
other people saying we need you working
other people saying we need you working with us I know it’s a cliche but are you
with us I know it’s a cliche but are you
with us I know it’s a cliche but are you dressing for success perhaps phrased a
dressing for success perhaps phrased a
dressing for success perhaps phrased a way you’ve never thought of it do your
way you’ve never thought of it do your
way you’ve never thought of it do your clothes fit if we’re going to consider
clothes fit if we’re going to consider
clothes fit if we’re going to consider dressing for success
dressing for success
dressing for success perhaps we should define success as
perhaps we should define success as
perhaps we should define success as success could be different for each of
success could be different for each of
success could be different for each of us here in the room today I’m a surgeon
us here in the room today I’m a surgeon
us here in the room today I’m a surgeon and a businessman for me success could
and a businessman for me success could
and a businessman for me success could be making a good first impression with a
be making a good first impression with a
be making a good first impression with a patient and gaining their confidence and
patient and gaining their confidence and
patient and gaining their confidence and trust
trust
trust or presenting myself in a positive light
or presenting myself in a positive light
or presenting myself in a positive light in a meeting that presents new business
in a meeting that presents new business
in a meeting that presents new business opportunities for you it might be a job
opportunities for you it might be a job
opportunities for you it might be a job promotion relationship or perhaps just
promotion relationship or perhaps just
promotion relationship or perhaps just dressing to feel more confident so let’s
dressing to feel more confident so let’s
dressing to feel more confident so let’s consider the external effects of a tire
consider the external effects of a tire
consider the external effects of a tire there are countless studies
there are countless studies
there are countless studies year-over-year that have shown that
year-over-year that have shown that
year-over-year that have shown that dressing professionally can make you
dressing professionally can make you
dressing professionally can make you appear more intelligent more confident
appear more intelligent more confident
appear more intelligent more confident and more capable or suitable for a task
and more capable or suitable for a task
and more capable or suitable for a task but instead of detailing various studies
but instead of detailing various studies
but instead of detailing various studies I’d rather introduce you to Jeremy
I’d rather introduce you to Jeremy
I’d rather introduce you to Jeremy Jeremy’s a concrete worker he’s a very
Jeremy’s a concrete worker he’s a very
Jeremy’s a concrete worker he’s a very hard-working man and in the past he
hard-working man and in the past he
hard-working man and in the past he dated an associate of mine named Nikki
dated an associate of mine named Nikki
dated an associate of mine named Nikki one night Jeremy came home and he said
one night Jeremy came home and he said
one night Jeremy came home and he said Nikki now I know how your doctors feel
Nikki now I know how your doctors feel
Nikki now I know how your doctors feel every day Nikki today I put on my suit
every day Nikki today I put on my suit
every day Nikki today I put on my suit and went to the funeral home after the
and went to the funeral home after the
and went to the funeral home after the funeral home I went to the bank and I
funeral home I went to the bank and I
funeral home I went to the bank and I stopped at several stores today everyone
stopped at several stores today everyone
stopped at several stores today everyone said hello today everyone asked me how I
said hello today everyone asked me how I
said hello today everyone asked me how I am they wanted to know if I need help
am they wanted to know if I need help
am they wanted to know if I need help am i doing all right nobody ever asked
am i doing all right nobody ever asked
am i doing all right nobody ever asked me if I need help nobody ever asked me
me if I need help nobody ever asked me
me if I need help nobody ever asked me if I’m doing all right Nikki it must
if I’m doing all right Nikki it must
if I’m doing all right Nikki it must have been the suit so when one afternoon
have been the suit so when one afternoon
have been the suit so when one afternoon Jeremy became a believer that what you
Jeremy became a believer that what you
Jeremy became a believer that what you wear makes a statement to the world and
wear makes a statement to the world and
wear makes a statement to the world and can in turn affect how the world
can in turn affect how the world
can in turn affect how the world responds to you but beyond how the world
responds to you but beyond how the world
responds to you but beyond how the world responds to you what else is in it for
responds to you what else is in it for
responds to you what else is in it for you this dressing for success I would
you this dressing for success I would
you this dressing for success I would say that probably across the board the
say that probably across the board the
say that probably across the board the most likely answer would be a job
most likely answer would be a job
most likely answer would be a job whether that’s going to be your first
whether that’s going to be your first
whether that’s going to be your first job or whether that might be your next
job or whether that might be your next
job or whether that might be your next job I think most of you today would
job I think most of you today would
job I think most of you today would probably be surprised to know that in a
probably be surprised to know that in a
probably be surprised to know that in a survey of executives responsible for
survey of executives responsible for
survey of executives responsible for hiring they were asked to rank
hiring they were asked to rank
hiring they were asked to rank professional attributes and
professional attributes and
professional attributes and characteristics of your job applicants
characteristics of your job applicants
characteristics of your job applicants work ethic and being knowledgeable
work ethic and being knowledgeable
work ethic and being knowledgeable actually ranked below your appearance
actually ranked below your appearance
actually ranked below your appearance – pretty important qualities on that
– pretty important qualities on that
– pretty important qualities on that particular survey professional attire
particular survey professional attire
particular survey professional attire ranked second work ethic came in at
ranked second work ethic came in at
ranked second work ethic came in at number four being knowledgeable was a
number four being knowledgeable was a
number four being knowledgeable was a distant sixth and if you’re curious the
distant sixth and if you’re curious the
distant sixth and if you’re curious the ability to communicate was number one
before I even began today I think most
before I even began today I think most of us would have agreed that a tire has
of us would have agreed that a tire has
of us would have agreed that a tire has external effects it’s how you present
external effects it’s how you present
external effects it’s how you present yourself to the world
yourself to the world
yourself to the world but perhaps fewer of us would have known
but perhaps fewer of us would have known
but perhaps fewer of us would have known or would have agreed that a tire has
or would have agreed that a tire has
or would have agreed that a tire has internal effects as well in psychology
internal effects as well in psychology
internal effects as well in psychology and sociology there’s a principle known
and sociology there’s a principle known
and sociology there’s a principle known as locus of control if you have an
as locus of control if you have an
as locus of control if you have an internal locus of control you feel like
internal locus of control you feel like
internal locus of control you feel like you’re in control you can influence and
you’re in control you can influence and
you’re in control you can influence and determine outcomes whereas if you have
determine outcomes whereas if you have
determine outcomes whereas if you have an external locus of control you feel
an external locus of control you feel
an external locus of control you feel like you’re not in control and you blame
like you’re not in control and you blame
like you’re not in control and you blame others for events or outcomes research
others for events or outcomes research
others for events or outcomes research has been done on self perception how we
has been done on self perception how we
has been done on self perception how we view ourselves and that research has
view ourselves and that research has
view ourselves and that research has shown that dressing professionally can
shown that dressing professionally can
shown that dressing professionally can make you feel more authoritative more
make you feel more authoritative more
make you feel more authoritative more confident and it can increase these
confident and it can increase these
confident and it can increase these feelings of having an internal locus of
feelings of having an internal locus of
feelings of having an internal locus of control feelings that you’re in charge
control feelings that you’re in charge
control feelings that you’re in charge and you can determine and influence
and you can determine and influence
and you can determine and influence outcomes interestingly some of that
outcomes interestingly some of that
outcomes interestingly some of that research was actually done right here at
research was actually done right here at
research was actually done right here at the University of Southern Indiana
the University of Southern Indiana
the University of Southern Indiana there’s another study that I think
there’s another study that I think
there’s another study that I think really illustrates this internal aspect
really illustrates this internal aspect
really illustrates this internal aspect well in 2012 ha Joe Adam took a group of
well in 2012 ha Joe Adam took a group of
well in 2012 ha Joe Adam took a group of test subjects and he divided them into
test subjects and he divided them into
test subjects and he divided them into two groups then he took a garment there
two groups then he took a garment there
two groups then he took a garment there was nothing special about the garment it
was nothing special about the garment it
was nothing special about the garment it was a disposable white coat nothing
was a disposable white coat nothing
was a disposable white coat nothing special about the garment he gave the
special about the garment he gave the
special about the garment he gave the same garment to both groups he told one
same garment to both groups he told one
same garment to both groups he told one group that it was a doctor’s lab coat he
group that it was a doctor’s lab coat he
group that it was a doctor’s lab coat he told the other group that it was a
told the other group that it was a
told the other group that it was a painter’s smock and then he had both
painter’s smock and then he had both
painter’s smock and then he had both groups participate in academic tasks and
groups participate in academic tasks and
groups participate in academic tasks and challenges and what he found was if that
challenges and what he found was if that
challenges and what he found was if that garment symbolized something to you and
garment symbolized something to you and
garment symbolized something to you and if you were wearing the garment it could
if you were wearing the garment it could
if you were wearing the garment it could change your behavior the group that
change your behavior the group that
change your behavior the group that thought it was a doctors lab coat had
thought it was a doctors lab coat had
thought it was a doctors lab coat had increased selective attention
increased selective attention
increased selective attention selective attention is the ability to
selective attention is the ability to
selective attention is the ability to focus on what’s important while ignoring
focus on what’s important while ignoring
focus on what’s important while ignoring what’s not when they compared the
what’s not when they compared the
what’s not when they compared the doctors labcoat group to the painters
doctors labcoat group to the painters
doctors labcoat group to the painters smart group they also found that the
smart group they also found that the
smart group they also found that the labcoat group had increased sustained
labcoat group had increased sustained
labcoat group had increased sustained attention the ability to focus on
attention the ability to focus on
attention the ability to focus on something and then work it toward
something and then work it toward
something and then work it toward completion so they found that beyond the
completion so they found that beyond the
completion so they found that beyond the obvious external effects of attire there
obvious external effects of attire there
obvious external effects of attire there are profound internal effects as well
are profound internal effects as well
are profound internal effects as well especially if the garment symbolizes
especially if the garment symbolizes
especially if the garment symbolizes something to you now let’s consider
something to you now let’s consider
something to you now let’s consider another cliche you only get one chance
another cliche you only get one chance
another cliche you only get one chance to make a first impression studies have
to make a first impression studies have
to make a first impression studies have shown that a first impression can be
shown that a first impression can be
shown that a first impression can be made in as little as one tenth of a
made in as little as one tenth of a
made in as little as one tenth of a second to a maximum of perhaps 12
second to a maximum of perhaps 12
second to a maximum of perhaps 12 seconds with regard to confidence
seconds with regard to confidence
seconds with regard to confidence competence and credibility confidence
competence and credibility confidence
competence and credibility confidence competence and credibility and those are
competence and credibility and those are
competence and credibility and those are lasting impressions and the studies have
lasting impressions and the studies have
lasting impressions and the studies have shown that your attire plays a
shown that your attire plays a
shown that your attire plays a significant role in those first and
significant role in those first and
significant role in those first and lasting impressions so as in the
lasting impressions so as in the
lasting impressions so as in the drive-through I was getting some chicken
drive-through I was getting some chicken
drive-through I was getting some chicken my wife was out of town I lacked adult
my wife was out of town I lacked adult
my wife was out of town I lacked adult supervision so I went to the liquor
supervision so I went to the liquor
supervision so I went to the liquor store and I decided to get some fried
store and I decided to get some fried
store and I decided to get some fried chicken
chicken
chicken so I pulled up to the window and they
so I pulled up to the window and they
so I pulled up to the window and they said your chickens not ready wait out
said your chickens not ready wait out
said your chickens not ready wait out front I waited out front I still can get
front I waited out front I still can get
front I waited out front I still can get my chicken so I went inside the
my chicken so I went inside the
my chicken so I went inside the restaurant and I found myself waiting
restaurant and I found myself waiting
restaurant and I found myself waiting with a small group of people ultimately
with a small group of people ultimately
with a small group of people ultimately they handed me my chicken and I turned
they handed me my chicken and I turned
they handed me my chicken and I turned to leave guys start yelling that’s it
to leave guys start yelling that’s it
to leave guys start yelling that’s it that’s it you’re not gonna give him a
that’s it you’re not gonna give him a
that’s it you’re not gonna give him a coupon look at this man you got to give
coupon look at this man you got to give
coupon look at this man you got to give him a coupon you got to do something it
him a coupon you got to do something it
him a coupon you got to do something it was awkward it was very entertaining it
was awkward it was very entertaining it
was awkward it was very entertaining it was uncomfortable all I wanted was the
was uncomfortable all I wanted was the
was uncomfortable all I wanted was the three-piece and some slow
three-piece and some slow
three-piece and some slow and there’s a guy that I’ve never met
and there’s a guy that I’ve never met
and there’s a guy that I’ve never met I’ve never spoken to and he’s yelling
I’ve never spoken to and he’s yelling
I’ve never spoken to and he’s yelling there’s a guy behind the counter felt
there’s a guy behind the counter felt
there’s a guy behind the counter felt bad for him he’s getting yelled at
bad for him he’s getting yelled at
bad for him he’s getting yelled at nobody gave me a coupon now I’m not
nobody gave me a coupon now I’m not
nobody gave me a coupon now I’m not suggesting that you want to make a first
suggesting that you want to make a first
suggesting that you want to make a first impression
impression
impression that has someone yelling in a fast-food
that has someone yelling in a fast-food
that has someone yelling in a fast-food restaurant but it does beg the question
restaurant but it does beg the question
restaurant but it does beg the question how are you presenting yourself do your
how are you presenting yourself do your
how are you presenting yourself do your clothes fit do they fit your dreams your
clothes fit do they fit your dreams your
clothes fit do they fit your dreams your aspirations your desires so if you’re
aspirations your desires so if you’re
aspirations your desires so if you’re interested if you want to do this this
interested if you want to do this this
interested if you want to do this this dressing for success let’s talk about
dressing for success let’s talk about
dressing for success let’s talk about how to do it well a major principle if
how to do it well a major principle if
how to do it well a major principle if you take nothing else away a major
you take nothing else away a major
you take nothing else away a major principle is fit whether your workplace
principle is fit whether your workplace
principle is fit whether your workplace is casual as you can see on the left or
is casual as you can see on the left or
is casual as you can see on the left or more formal as you can see on the right
more formal as you can see on the right
more formal as you can see on the right properly fitting clothes or a must the
properly fitting clothes or a must the
properly fitting clothes or a must the gentlemen in the after pictures make a
gentlemen in the after pictures make a
gentlemen in the after pictures make a better first impression they appear more
better first impression they appear more
better first impression they appear more confident they appear more capable now
confident they appear more capable now
confident they appear more capable now you might be thinking that you just
you might be thinking that you just
you might be thinking that you just don’t know much about this you don’t
don’t know much about this you don’t
don’t know much about this you don’t have much interest in this and you might
have much interest in this and you might
have much interest in this and you might even be saying mark you just don’t
even be saying mark you just don’t
even be saying mark you just don’t remember mark you just don’t understand
remember mark you just don’t understand
remember mark you just don’t understand let me promise you I remember
let me promise you I remember
let me promise you I remember let me promise you I understand if you
let me promise you I understand if you
let me promise you I understand if you like that one wait for it let me promise
like that one wait for it let me promise
like that one wait for it let me promise you I understand
my life hasn’t always been pinstripe
my life hasn’t always been pinstripe suits that’s my wife Donna that you see
suits that’s my wife Donna that you see
suits that’s my wife Donna that you see on the left she claims she claims not to
on the left she claims she claims not to
on the left she claims she claims not to remember the first two times we met I
remember the first two times we met I
remember the first two times we met I remember them very well I know where we
remember them very well I know where we
remember them very well I know where we were I know what she was wearing
were I know what she was wearing
were I know what she was wearing obviously I did not make much of a first
obviously I did not make much of a first
obviously I did not make much of a first impression seeing how I stressed
impression seeing how I stressed
impression seeing how I stressed I guess that’s understandable so for the
I guess that’s understandable so for the
I guess that’s understandable so for the men in the room today I’ve become your
men in the room today I’ve become your
men in the room today I’ve become your guide I’ve become your personal shopper
guide I’ve become your personal shopper
guide I’ve become your personal shopper and everything that I’m about to show
and everything that I’m about to show
and everything that I’m about to show you I picked up in one hour at an outlet
you I picked up in one hour at an outlet
you I picked up in one hour at an outlet store for a very well-recognized
store for a very well-recognized
store for a very well-recognized national brand if your workplace is
national brand if your workplace is
national brand if your workplace is formal or if you need formal events for
formal or if you need formal events for
formal or if you need formal events for evenings dinners events here we have a
evenings dinners events here we have a
evenings dinners events here we have a very nice formal suit we have a shirt
very nice formal suit we have a shirt
very nice formal suit we have a shirt and tie double mint stretch shoes all
and tie double mint stretch shoes all
and tie double mint stretch shoes all for a hundred and eighty two dollars
for a hundred and eighty two dollars
for a hundred and eighty two dollars originally price closer to $600 now if
originally price closer to $600 now if
originally price closer to $600 now if your work places more business casual
your work places more business casual
your work places more business casual here we have a business casual suit we
here we have a business casual suit we
here we have a business casual suit we have a shirt and tie or I’ve given you a
have a shirt and tie or I’ve given you a
have a shirt and tie or I’ve given you a choice of a polo shirt we have a belt
choice of a polo shirt we have a belt
choice of a polo shirt we have a belt shoes all for two hundred and sixty four
shoes all for two hundred and sixty four
shoes all for two hundred and sixty four dollars originally closer to five
dollars originally closer to five
dollars originally closer to five hundred dollars and finally if your
hundred dollars and finally if your
hundred dollars and finally if your workplace is casual here we’ve taken the
workplace is casual here we’ve taken the
workplace is casual here we’ve taken the same sport coat we’ve dressed it down
same sport coat we’ve dressed it down
same sport coat we’ve dressed it down chambray shirt given you a choice again
chambray shirt given you a choice again
chambray shirt given you a choice again jeans or 12 pants belt desert boots all
jeans or 12 pants belt desert boots all
jeans or 12 pants belt desert boots all for 200 and or excuse me $235 originally
for 200 and or excuse me $235 originally
for 200 and or excuse me $235 originally again closer to 500 now for the women in
again closer to 500 now for the women in
again closer to 500 now for the women in the audience you may be thinking okay
the audience you may be thinking okay
the audience you may be thinking okay now it’s our turn Mark’s gonna provide
now it’s our turn Mark’s gonna provide
now it’s our turn Mark’s gonna provide some guidance and advice for us as well
some guidance and advice for us as well
some guidance and advice for us as well so I reached out to my advisor this is
so I reached out to my advisor this is
so I reached out to my advisor this is Taylor Logan
Taylor Logan
Taylor Logan it’s my oldest daughter I told Taylor
it’s my oldest daughter I told Taylor
it’s my oldest daughter I told Taylor about the conversation we would be
about the conversation we would be
about the conversation we would be having today I told her about my
having today I told her about my
having today I told her about my thoughts she was swift and she was
thoughts she was swift and she was
thoughts she was swift and she was emphatic I’m completely unqualified she
emphatic I’m completely unqualified she
emphatic I’m completely unqualified she said to provide guidance for the ladies
said to provide guidance for the ladies
said to provide guidance for the ladies she went on to say that it would be
she went on to say that it would be
she went on to say that it would be creepy if I were to discuss slacks
creepy if I were to discuss slacks
creepy if I were to discuss slacks versus a skirt Taylor you win I accept
versus a skirt Taylor you win I accept
versus a skirt Taylor you win I accept I’m not the most qualified to provide
I’m not the most qualified to provide
I’m not the most qualified to provide this a guy advice so ladies please
this a guy advice so ladies please
this a guy advice so ladies please accept my apologies
are you dressing for success whatever
are you dressing for success whatever your success might be are you dressing
your success might be are you dressing
your success might be are you dressing for the life that you have are you
for the life that you have are you
for the life that you have are you dressing for the life that you want do
dressing for the life that you want do
dressing for the life that you want do your clothes fit thank you very much
your clothes fit thank you very much
your clothes fit thank you very much [Applause]
[Applause]
[Applause] [Music]
”
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