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Do I read you? | Ari Versluis | TEDxDornbirn


[Music]

[Music] [Applause]

[Applause]

[Applause] good afternoon I like to take you on a

good afternoon I like to take you on a

good afternoon I like to take you on a speedy trip to mind world and have a

speedy trip to mind world and have a

speedy trip to mind world and have a look at society and how complex themes

look at society and how complex themes

look at society and how complex themes as individuality identity inclusiveness

as individuality identity inclusiveness

as individuality identity inclusiveness all are easily revealed by simply and

all are easily revealed by simply and

all are easily revealed by simply and foremost a form of intensified

foremost a form of intensified

foremost a form of intensified observation and active encounters I hope

observation and active encounters I hope

observation and active encounters I hope to relieve the awareness of apparel and

to relieve the awareness of apparel and

to relieve the awareness of apparel and fashion as a language a language that

fashion as a language a language that

fashion as a language a language that sometimes rockhard protest sometimes

sometimes rockhard protest sometimes

sometimes rockhard protest sometimes wants to be poetic sometimes is

wants to be poetic sometimes is

wants to be poetic sometimes is completely lost in translations and

completely lost in translations and

completely lost in translations and sometimes it really lies when you

sometimes it really lies when you

sometimes it really lies when you sharpen your focus in the public domain

sharpen your focus in the public domain

sharpen your focus in the public domain you will definitely we all do recognize

you will definitely we all do recognize

you will definitely we all do recognize patterns and repetitions of dress codes

patterns and repetitions of dress codes

patterns and repetitions of dress codes this can sometimes lead to the discovery

this can sometimes lead to the discovery

this can sometimes lead to the discovery of new social groups you suddenly become

of new social groups you suddenly become

of new social groups you suddenly become aware since 1994 I work with my

aware since 1994 I work with my

aware since 1994 I work with my colleague Alan look he’s a professional

colleague Alan look he’s a professional

colleague Alan look he’s a professional profiler on the series we call

profiler on the series we call

profiler on the series we call exactitude my to all the people that are

exactitude my to all the people that are

exactitude my to all the people that are portrayed are actually Street constant

portrayed are actually Street constant

portrayed are actually Street constant they were invited to come into the

they were invited to come into the

they were invited to come into the studio after an active and country and

studio after an active and country and

studio after an active and country and in studio they were portrayed as fashion

in studio they were portrayed as fashion

in studio they were portrayed as fashion models then we returned together and the

models then we returned together and the

models then we returned together and the series are the results so we can say

series are the results so we can say

series are the results so we can say that executives are is investigation all

that executives are is investigation all

that executives are is investigation all notions of identity

notions of identity

notions of identity this project is described by others as

this project is described by others as

this project is described by others as an almost scientific and topological

an almost scientific and topological

an almost scientific and topological records of people’s attempt to

records of people’s attempt to

records of people’s attempt to distinguish themselves by assuming a

distinguish themselves by assuming a

distinguish themselves by assuming a group identity whoa there’s an apparent

group identity whoa there’s an apparent

group identity whoa there’s an apparent contradiction here

contradiction here

contradiction here between individuality and uniformity but

between individuality and uniformity but

between individuality and uniformity but not if we look as to identity as a

not if we look as to identity as a

not if we look as to identity as a construction that is in essence formed

construction that is in essence formed

construction that is in essence formed by our surroundings we constantly

by our surroundings we constantly

by our surroundings we constantly mirrored by horrid surroundings

mirrored by horrid surroundings

mirrored by horrid surroundings we are constantly pushed around by the

we are constantly pushed around by the

we are constantly pushed around by the wish to belong to the group and on the

wish to belong to the group and on the

wish to belong to the group and on the other hand we strive for total

other hand we strive for total

other hand we strive for total independence we seem to be alright when

independence we seem to be alright when

independence we seem to be alright when there is a balance between those two

there is a balance between those two

there is a balance between those two sharp observation in the public domain

sharp observation in the public domain

sharp observation in the public domain we’ll also open up your eyes

we’ll also open up your eyes

we’ll also open up your eyes for individuals who seem to stand out

for individuals who seem to stand out

for individuals who seem to stand out but paradoxically when you observe them

but paradoxically when you observe them

but paradoxically when you observe them closer they will form new groups of

closer they will form new groups of

closer they will form new groups of their own as well it’s very interesting

their own as well it’s very interesting

their own as well it’s very interesting because it raises the question and

because it raises the question and

because it raises the question and sometimes asked why do all nonconformist

sometimes asked why do all nonconformist

sometimes asked why do all nonconformist is not the same it’s a brilliant

is not the same it’s a brilliant

is not the same it’s a brilliant question and it raises other questions

question and it raises other questions

question and it raises other questions like what is style when do you consider

like what is style when do you consider

like what is style when do you consider yourself unique and us the bigness of

yourself unique and us the bigness of

yourself unique and us the bigness of our time authenticity really exists a

our time authenticity really exists a

our time authenticity really exists a wide range of issues that previous

wide range of issues that previous

wide range of issues that previous generations view as matters of bird

generations view as matters of bird

generations view as matters of bird social realm all faiths are becoming now

social realm all faiths are becoming now

social realm all faiths are becoming now areas of choices choices that are all

areas of choices choices that are all

areas of choices choices that are all leading to a sort of personal lifestyle

leading to a sort of personal lifestyle

leading to a sort of personal lifestyle is fully expressed in that lifestyle and

is fully expressed in that lifestyle and

is fully expressed in that lifestyle and nowaday with unlimited access to

nowaday with unlimited access to

nowaday with unlimited access to information people are processing

information people are processing

information people are processing sartorial information much more quicker

sartorial information much more quicker

sartorial information much more quicker than before so this means that we can

than before so this means that we can

than before so this means that we can assume that most people are sending the

assume that most people are sending the

assume that most people are sending the right signals to the outside world and

right signals to the outside world and

right signals to the outside world and that opens up for us a door to look

that opens up for us a door to look

that opens up for us a door to look clearly a signifiers of unconstructive

clearly a signifiers of unconstructive

clearly a signifiers of unconstructive identity it also opens up the door to

identity it also opens up the door to

identity it also opens up the door to look at fashion as a catalyst for change

look at fashion as a catalyst for change

look at fashion as a catalyst for change the executive matters like this for a

the executive matters like this for a

the executive matters like this for a better recognition of signals that of

better recognition of signals that of

better recognition of signals that of constructed identity that people are

constructed identity that people are

constructed identity that people are sending in the outside world is to limit

sending in the outside world is to limit

sending in the outside world is to limit yourself in your ways of observing work

yourself in your ways of observing work

yourself in your ways of observing work with some strict parameters of time and

with some strict parameters of time and

with some strict parameters of time and place is will really intensify your

place is will really intensify your

place is will really intensify your field of view be professional for your

field of view be professional for your

field of view be professional for your dare it and step into the role of a

dare it and step into the role of a

dare it and step into the role of a profiler really reflect on what you’re

profiler really reflect on what you’re

profiler really reflect on what you’re seeing and see it as a police

seeing and see it as a police

seeing and see it as a police investigation choose what location stay

investigation choose what location stay

investigation choose what location stay there

there

there and absolutely important be there for a

and absolutely important be there for a

and absolutely important be there for a certain amount of time maximize these

certain amount of time maximize these

certain amount of time maximize these experience with real and active

experience with real and active

experience with real and active encounters and also real engagements

encounters and also real engagements

encounters and also real engagements that means that we have to step out of

that means that we have to step out of

that means that we have to step out of your comfort zone

your comfort zone

your comfort zone and step into the world of the other

and step into the world of the other

and step into the world of the other without being judgmental but you need it

without being judgmental but you need it

without being judgmental but you need it sort of carefree attitude be gentle with

sort of carefree attitude be gentle with

sort of carefree attitude be gentle with segments of society are you really

segments of society are you really

segments of society are you really curious about where do you like to set

curious about where do you like to set

curious about where do you like to set up your observation post and do you have

up your observation post and do you have

up your observation post and do you have a loop behind the facades as well are

a loop behind the facades as well are

a loop behind the facades as well are you daring to look into the dark corners

you daring to look into the dark corners

you daring to look into the dark corners as well it’s good to team up in such an

as well it’s good to team up in such an

as well it’s good to team up in such an adventure so you can really discuss with

adventure so you can really discuss with

adventure so you can really discuss with one another all the things you see and

one another all the things you see and

one another all the things you see and notice in concern experiment and

notice in concern experiment and

notice in concern experiment and identity but understanding the way dress

identity but understanding the way dress

identity but understanding the way dress codes and behaviors are encoded we with

codes and behaviors are encoded we with

codes and behaviors are encoded we with executives try to lead cultural objects

executives try to lead cultural objects

executives try to lead cultural objects of daily life in such a fashion

of daily life in such a fashion

of daily life in such a fashion that they become meaningful we zoom in

that they become meaningful we zoom in

that they become meaningful we zoom in in the essential details of the person

in the essential details of the person

in the essential details of the person to discover a big story normally you

to discover a big story normally you

to discover a big story normally you look at you but quite awkwardly you look

look at you but quite awkwardly you look

look at you but quite awkwardly you look at me now I’m the victim of your

at me now I’m the victim of your

at me now I’m the victim of your investigation the rules of the game are

investigation the rules of the game are

investigation the rules of the game are turned around so to say in general I

turned around so to say in general I

turned around so to say in general I think I’m quite aware of all the signs

think I’m quite aware of all the signs

think I’m quite aware of all the signs and symbols that I share with my style

and symbols that I share with my style

and symbols that I share with my style but that’s not important

but that’s not important

but that’s not important importance is can you this though a

importance is can you this though a

importance is can you this though a concept out of this to for a better

concept out of this to for a better

concept out of this to for a better understanding of my identity and is it

understanding of my identity and is it

understanding of my identity and is it possible that you can place me in a

possible that you can place me in a

possible that you can place me in a bigger social group by hunting down some

bigger social group by hunting down some

bigger social group by hunting down some similarities you saw and recognized

similarities you saw and recognized

similarities you saw and recognized before with other words can you read me

as if you could what if I told you

as if you could what if I told you within the commodified a board style

within the commodified a board style

within the commodified a board style what if my looks could be seen as just a

what if my looks could be seen as just a

what if my looks could be seen as just a single copy of the transmitted fashion

single copy of the transmitted fashion

single copy of the transmitted fashion image an image that I’ve copied with no

image an image that I’ve copied with no

image an image that I’ve copied with no reasons and no ties to my personal life

reasons and no ties to my personal life

reasons and no ties to my personal life or my surroundings at all would it then

or my surroundings at all would it then

or my surroundings at all would it then be the real media field or am I just

be the real media field or am I just

be the real media field or am I just acting out a state role perfectly

acting out a state role perfectly

acting out a state role perfectly fitting those intense performative times

fitting those intense performative times

fitting those intense performative times we are living in

we are living in

we are living in maybe the distorted me you see is

maybe the distorted me you see is

maybe the distorted me you see is actually more new than the real me whoa

actually more new than the real me whoa

actually more new than the real me whoa so lose me when I was in my 20s in the

so lose me when I was in my 20s in the

so lose me when I was in my 20s in the early 80s before the age of social media

early 80s before the age of social media

early 80s before the age of social media and then viral videos the search for

and then viral videos the search for

and then viral videos the search for your own style was less complicated it

your own style was less complicated it

your own style was less complicated it was quite easy to distinguish yourself

was quite easy to distinguish yourself

was quite easy to distinguish yourself from others by choosing your favorite

from others by choosing your favorite

from others by choosing your favorite identity they were simply not that many

identity they were simply not that many

identity they were simply not that many choices you are either this or you were

choices you are either this or you were

choices you are either this or you were death or you were nothing

death or you were nothing

death or you were nothing although in Baghdad and finding the

although in Baghdad and finding the

although in Baghdad and finding the pieces for your loop you like to flaunt

pieces for your loop you like to flaunt

pieces for your loop you like to flaunt was really really hard work signature

was really really hard work signature

was really really hard work signature clothing artists what difficult to

clothing artists what difficult to

clothing artists what difficult to science and the iconic pieces you really

science and the iconic pieces you really

science and the iconic pieces you really wanted were very limited and very

wanted were very limited and very

wanted were very limited and very site-specific therefore there was a lot

site-specific therefore there was a lot

site-specific therefore there was a lot of do-it-yourself the sometimes long

of do-it-yourself the sometimes long

of do-it-yourself the sometimes long travels to find the right subculture

travels to find the right subculture

travels to find the right subculture appear all the time a to to customize

appear all the time a to to customize

appear all the time a to to customize wheel gear was by many experience back

wheel gear was by many experience back

wheel gear was by many experience back then as the initial accession to a

then as the initial accession to a

then as the initial accession to a certain kind of subculture a simple

certain kind of subculture a simple

certain kind of subculture a simple illustration of shortage back assorted

illustration of shortage back assorted

illustration of shortage back assorted drama back then and we talking early

drama back then and we talking early

drama back then and we talking early eighties eighties here if I wanted to

eighties eighties here if I wanted to

eighties eighties here if I wanted to score a pair of black jeans and I really

score a pair of black jeans and I really

score a pair of black jeans and I really wanted them I had to take the boat to

wanted them I had to take the boat to

wanted them I had to take the boat to England from Rotterdam and then the

England from Rotterdam and then the

England from Rotterdam and then the train to London and then the bus to East

train to London and then the bus to East

train to London and then the bus to East London and then on a Sunday morning you

London and then on a Sunday morning you

London and then on a Sunday morning you could find a pair of black jeans when

could find a pair of black jeans when

could find a pair of black jeans when you were lucky

you were lucky

you were lucky maybe together with a pair of Doc

maybe together with a pair of Doc

maybe together with a pair of Doc Martens your favourites lay a t-shirt

Martens your favourites lay a t-shirt

Martens your favourites lay a t-shirt was a t-shirt really bought at a

was a t-shirt really bought at a

was a t-shirt really bought at a mesmerizing concept your granny looked

mesmerizing concept your granny looked

mesmerizing concept your granny looked like all the grannies rangers raved and

like all the grannies rangers raved and

like all the grannies rangers raved and punk-rock never dies but subculture

punk-rock never dies but subculture

punk-rock never dies but subculture seemed to be over now since we’re living

seemed to be over now since we’re living

seemed to be over now since we’re living in the so called narcissistic consumer

in the so called narcissistic consumer

in the so called narcissistic consumer heaven in this world of Plenty you and

heaven in this world of Plenty you and

heaven in this world of Plenty you and plenty possibilities you can become

plenty possibilities you can become

plenty possibilities you can become everything you wish everything I do

everything you wish everything I do

everything you wish everything I do everything i acquire every actions are

everything i acquire every actions are

everything i acquire every actions are becoming signifiers of Who I am it seems

becoming signifiers of Who I am it seems

becoming signifiers of Who I am it seems that there is no limit no it seems

that there is no limit no it seems

that there is no limit no it seems there’s no reason to limit yourself

there’s no reason to limit yourself

there’s no reason to limit yourself you can become editing in wish so the

you can become editing in wish so the

you can become editing in wish so the pet station of consumer freedom is that

pet station of consumer freedom is that

pet station of consumer freedom is that you can experiment with all kinds of

you can experiment with all kinds of

you can experiment with all kinds of yours and create sort of new

yours and create sort of new

yours and create sort of new multi-layered identity perfectly fitting

multi-layered identity perfectly fitting

multi-layered identity perfectly fitting our grown English to present ourselves

our grown English to present ourselves

our grown English to present ourselves more multi-layered in the pump and

more multi-layered in the pump and

more multi-layered in the pump and offline worlds but either multi-phase

offline worlds but either multi-phase

offline worlds but either multi-phase for old-school one-dimensional can we

for old-school one-dimensional can we

for old-school one-dimensional can we still be alternative or are we all

still be alternative or are we all

still be alternative or are we all dressed up as performers in our own

dressed up as performers in our own

dressed up as performers in our own daily live show the explosion of online

daily live show the explosion of online

daily live show the explosion of online fashion culture that favors bold forms

fashion culture that favors bold forms

fashion culture that favors bold forms and appearance is even playing a more

and appearance is even playing a more

and appearance is even playing a more distinctive role than ever

distinctive role than ever

distinctive role than ever algorithms will predict your products

algorithms will predict your products

algorithms will predict your products your wishes and your favorite groups

your wishes and your favorite groups

your wishes and your favorite groups what is there to choose when everything

what is there to choose when everything

what is there to choose when everything is already chosen for you are you really

is already chosen for you are you really

is already chosen for you are you really the constructor of the so-called super

the constructor of the so-called super

the constructor of the so-called super you when Amazon and Zara probably know

you when Amazon and Zara probably know

you when Amazon and Zara probably know you better than you do or personalized

you better than you do or personalized

you better than you do or personalized and privileged butters can become a

and privileged butters can become a

and privileged butters can become a disadvantage in the search of new fresh

disadvantage in the search of new fresh

disadvantage in the search of new fresh social group few points so that to our

social group few points so that to our

social group few points so that to our encounters and our observational costs

encounters and our observational costs

encounters and our observational costs move are we actually encountering

move are we actually encountering

move are we actually encountering intriguing new constructed identities in

intriguing new constructed identities in

intriguing new constructed identities in this time all the old-school

this time all the old-school

this time all the old-school single-layer subcultural nonconformists

my personal motto is to embrace all

my personal motto is to embrace all kinds of trans cultural gender age all

kinds of trans cultural gender age all

kinds of trans cultural gender age all kinds of transitions are really like

kinds of transitions are really like

kinds of transitions are really like them it really takes the young the

them it really takes the young the

them it really takes the young the modern world then can be seen as a

modern world then can be seen as a

modern world then can be seen as a washing machine box fest outcome

washing machine box fest outcome

washing machine box fest outcome guarantees no tracks or traces from the

guarantees no tracks or traces from the

guarantees no tracks or traces from the past

past

past no dumbass no burners whoa new materials

no dumbass no burners whoa new materials

no dumbass no burners whoa new materials new techniques and display and high

new techniques and display and high

new techniques and display and high flexibility I think that those new

flexibility I think that those new

flexibility I think that those new constructed identities are a new form of

constructed identities are a new form of

constructed identities are a new form of authenticity but are we able to weed

authenticity but are we able to weed

authenticity but are we able to weed those new dynamic stories right that is

those new dynamic stories right that is

those new dynamic stories right that is the big question what comes out of the

the big question what comes out of the

the big question what comes out of the washing machine can you really judge it

washing machine can you really judge it

washing machine can you really judge it is clothing still the biggest signifier

is clothing still the biggest signifier

is clothing still the biggest signifier of one social group is choosing your

of one social group is choosing your

of one social group is choosing your identity becoming a privileged for those

identity becoming a privileged for those

identity becoming a privileged for those with education and economic needs

with education and economic needs

with education and economic needs are we really aware of our personal

are we really aware of our personal

are we really aware of our personal bubble are we will be able to embrace a

bubble are we will be able to embrace a

bubble are we will be able to embrace a bigger variety of viewpoints and

bigger variety of viewpoints and

bigger variety of viewpoints and understand all current underlying themes

understand all current underlying themes

understand all current underlying themes hence I’ll still be a tool for social

hence I’ll still be a tool for social

hence I’ll still be a tool for social change your counter-attack and your

change your counter-attack and your

change your counter-attack and your active voice in this global identity

active voice in this global identity

active voice in this global identity conversation is needed more than ever

conversation is needed more than ever

conversation is needed more than ever redefining realness in the context of

redefining realness in the context of

redefining realness in the context of new social identities is becoming more

new social identities is becoming more

new social identities is becoming more and more important because and that’s

and more important because and that’s

and more important because and that’s the team was today reality can be in

the team was today reality can be in

the team was today reality can be in drag in our new social perception well

drag in our new social perception well

drag in our new social perception well faith is actually the new hyper real and

faith is actually the new hyper real and

faith is actually the new hyper real and this blurring of facts and fiction is a

this blurring of facts and fiction is a

this blurring of facts and fiction is a daily reality to deal with we are

daily reality to deal with we are

daily reality to deal with we are definitely and

definitely and

definitely and another time we can expect that the next

another time we can expect that the next

another time we can expect that the next decades will be drastically different

decades will be drastically different

decades will be drastically different than one we are in now technological

than one we are in now technological

than one we are in now technological change is export of exponential and

change is export of exponential and

change is export of exponential and therefore we will witness an

therefore we will witness an

therefore we will witness an unprecedented and massive acceleration

unprecedented and massive acceleration

unprecedented and massive acceleration on all kinds of social levels the

on all kinds of social levels the

on all kinds of social levels the washing machine is spinning on top speed

washing machine is spinning on top speed

washing machine is spinning on top speed the near future will therefore be most

the near future will therefore be most

the near future will therefore be most more scary I think more damning more

more scary I think more damning more

more scary I think more damning more challenging than ever and ever before

challenging than ever and ever before

challenging than ever and ever before but the big burning question remains how

but the big burning question remains how

but the big burning question remains how shall we dress for this occasion thank

shall we dress for this occasion thank

shall we dress for this occasion thank you so much

you so much

you so much [Applause]

”

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