I remember being 1993 being wrapped around in a towel traveling on my
around in a towel traveling on my
around in a towel traveling on my biological mother’s back it felt like we
biological mother’s back it felt like we
biological mother’s back it felt like we had traveled through deserts and
had traveled through deserts and
had traveled through deserts and overseas to get to our final destination
overseas to get to our final destination
overseas to get to our final destination my new home through dusty deserted areas
my new home through dusty deserted areas
my new home through dusty deserted areas loud taxi ranks huge cities skyscrapers
loud taxi ranks huge cities skyscrapers
loud taxi ranks huge cities skyscrapers to come fresh ocean sea views adopted
to come fresh ocean sea views adopted
to come fresh ocean sea views adopted when I was 2 years old I had a rather
when I was 2 years old I had a rather
when I was 2 years old I had a rather unique childhood and a very strange view
unique childhood and a very strange view
unique childhood and a very strange view of the world I found myself sitting
of the world I found myself sitting
of the world I found myself sitting alone and a crisp white lounge on a
alone and a crisp white lounge on a
alone and a crisp white lounge on a nightie style blue leather couch where
nightie style blue leather couch where
nightie style blue leather couch where I’m glued staring in awe mesmerised for
I’m glued staring in awe mesmerised for
I’m glued staring in awe mesmerised for my first true love this huge television
my first true love this huge television
my first true love this huge television set watching cartoon after cartoon one
set watching cartoon after cartoon one
set watching cartoon after cartoon one kids show after another with TV
kids show after another with TV
kids show after another with TV commercials link from the forum all
commercials link from the forum all
commercials link from the forum all represented in this one
represented in this one
represented in this one Fox eventually my adoptive parents had
Fox eventually my adoptive parents had
Fox eventually my adoptive parents had to rip me apart for my one and only love
to rip me apart for my one and only love
to rip me apart for my one and only love to go play outside with my brothers and
to go play outside with my brothers and
to go play outside with my brothers and sister yes I was 3 years old
sister yes I was 3 years old
sister yes I was 3 years old one morning watching TV I turned around
one morning watching TV I turned around
one morning watching TV I turned around to my brother’s sister mum and dad and
to my brother’s sister mum and dad and
to my brother’s sister mum and dad and said my first three English words all
said my first three English words all
said my first three English words all gold jam
throughout my whole adolescent life my
throughout my whole adolescent life my mom has always said to me if only you
mom has always said to me if only you
mom has always said to me if only you knew your schoolwork as much as you knew
knew your schoolwork as much as you knew
knew your schoolwork as much as you knew the TV Guide the statement has stuck
the TV Guide the statement has stuck
the TV Guide the statement has stuck with me my whole life and as I continue
with me my whole life and as I continue
with me my whole life and as I continue to grow my career in advertising I now
to grow my career in advertising I now
to grow my career in advertising I now know and fully understand the power of
know and fully understand the power of
know and fully understand the power of advertising the fact that it has in our
advertising the fact that it has in our
advertising the fact that it has in our society individualism how we view the
society individualism how we view the
society individualism how we view the world and who we become innovation meets
world and who we become innovation meets
world and who we become innovation meets advertising so whenever people think of
advertising so whenever people think of
advertising so whenever people think of innovation they think of technology but
innovation they think of technology but
innovation they think of technology but actually the core definition is
actually the core definition is
actually the core definition is revolution and transformation it’s about
revolution and transformation it’s about
revolution and transformation it’s about creating something new in a constantly
creating something new in a constantly
creating something new in a constantly evolving world now as an advertiser
evolving world now as an advertiser
evolving world now as an advertiser turned innovator I’d like to think of
turned innovator I’d like to think of
turned innovator I’d like to think of myself as a storyteller and with that
myself as a storyteller and with that
myself as a storyteller and with that come its own powers power is the ability
come its own powers power is the ability
come its own powers power is the ability to tell the story that can change
to tell the story that can change
to tell the story that can change someone’s life and what I’ve learned is
someone’s life and what I’ve learned is
someone’s life and what I’ve learned is that as human beings the only thing that
that as human beings the only thing that
that as human beings the only thing that separates us and brings us together at
separates us and brings us together at
separates us and brings us together at the same time are the stories that we
the same time are the stories that we
the same time are the stories that we choose to tell we aged not by years but
choose to tell we aged not by years but
choose to tell we aged not by years but by stories and experiences so now it’s
by stories and experiences so now it’s
by stories and experiences so now it’s obvious that advertising has changed
obvious that advertising has changed
obvious that advertising has changed drastically from its few mediums it
drastically from its few mediums it
drastically from its few mediums it began with radio television print so
began with radio television print so
began with radio television print so what it actually is now billboards
what it actually is now billboards
what it actually is now billboards magazines online content Facebook
magazines online content Facebook
magazines online content Facebook Twitter snapchat Muju the list goes on
Twitter snapchat Muju the list goes on
Twitter snapchat Muju the list goes on but you see how the power of innovation
but you see how the power of innovation
but you see how the power of innovation within advertising has transformed
within advertising has transformed
within advertising has transformed drastically because of how quickly we
drastically because of how quickly we
drastically because of how quickly we evolved as human beings
evolved as human beings
evolved as human beings take for instance an old-school
take for instance an old-school
take for instance an old-school television advert like all gold jam to
television advert like all gold jam to
television advert like all gold jam to the Kardashians promoting or gold jam in
the Kardashians promoting or gold jam in
the Kardashians promoting or gold jam in their reality TV shows Facebook feed
their reality TV shows Facebook feed
their reality TV shows Facebook feed Instagram story snapchat feeds etc D
Instagram story snapchat feeds etc D
Instagram story snapchat feeds etc D equals diversity I want to focus on the
equals diversity I want to focus on the
equals diversity I want to focus on the power of advertising on the human mind
power of advertising on the human mind
power of advertising on the human mind by emphasizing the need for diversity in
by emphasizing the need for diversity in
by emphasizing the need for diversity in order to keep this revelation going
order to keep this revelation going
order to keep this revelation going we need different views to challenge our
we need different views to challenge our
we need different views to challenge our own perspective my absolute favorite s
own perspective my absolute favorite s
own perspective my absolute favorite s equals stereotypes and solutions so by
equals stereotypes and solutions so by
equals stereotypes and solutions so by now you know a little bit about my
now you know a little bit about my
now you know a little bit about my background but you can never imagine or
background but you can never imagine or
background but you can never imagine or understand the stereotypes both white
understand the stereotypes both white
understand the stereotypes both white and black people box you in statements
and black people box you in statements
and black people box you in statements like but she speaks such beautiful
like but she speaks such beautiful
like but she speaks such beautiful English for a black person you can’t
English for a black person you can’t
English for a black person you can’t speak in african language that means
speak in african language that means
speak in african language that means you’re not black she thinks she’s better
you’re not black she thinks she’s better
you’re not black she thinks she’s better than us because she comes from a white
than us because she comes from a white
than us because she comes from a white family and my absolute favorite or you
family and my absolute favorite or you
family and my absolute favorite or you must love being the cocoanut of the
must love being the cocoanut of the
must love being the cocoanut of the group you know black on the outside
group you know black on the outside
group you know black on the outside white on the inside it was once said to
white on the inside it was once said to
white on the inside it was once said to me and I strongly believe that
me and I strongly believe that
me and I strongly believe that stereotypes make views of people
stereotypes make views of people
stereotypes make views of people incomplete and people fear what they
incomplete and people fear what they
incomplete and people fear what they don’t understand my point is that
don’t understand my point is that
don’t understand my point is that collaboration of different people from
collaboration of different people from
collaboration of different people from different backgrounds leads to diversity
different backgrounds leads to diversity
different backgrounds leads to diversity and creative innovation it allows these
and creative innovation it allows these
and creative innovation it allows these people each with their own expertise to
people each with their own expertise to
people each with their own expertise to come together behind one single idea
come together behind one single idea
come together behind one single idea this is what the advertising industry is
this is what the advertising industry is
this is what the advertising industry is lacking where everyone’s based on
lacking where everyone’s based on
lacking where everyone’s based on traditional structures where everyone
traditional structures where everyone
traditional structures where everyone works in silos and isolation instead of
works in silos and isolation instead of
works in silos and isolation instead of leveraging off our own African unique
leveraging off our own African unique
leveraging off our own African unique identity so instead of jumping on
identity so instead of jumping on
identity so instead of jumping on international trends or jumping on
international trends or jumping on
international trends or jumping on whatever is topical on social media
whatever is topical on social media
whatever is topical on social media although there is a time in the place
although there is a time in the place
although there is a time in the place hashtag Nando’s I’d like to see the
hashtag Nando’s I’d like to see the
hashtag Nando’s I’d like to see the industry go deeper and said wider
industry go deeper and said wider
industry go deeper and said wider evasion starts here simple things black
evasion starts here simple things black
evasion starts here simple things black let me explain
let me explain
let me explain diversity develop define so diversify
diversity develop define so diversify
diversity develop define so diversify this talk right here letting you guys
this talk right here letting you guys
this talk right here letting you guys know the youth that advertising is way
know the youth that advertising is way
know the youth that advertising is way more than just being the face in an
more than just being the face in an
more than just being the face in an advert it’s an internationally
advert it’s an internationally
advert it’s an internationally recognized career develop letting you
recognized career develop letting you
recognized career develop letting you know that the industry is not
know that the industry is not
know that the industry is not diverse now how can we expect to be
diverse now how can we expect to be
diverse now how can we expect to be diverse we are not diverse ourselves and
diverse we are not diverse ourselves and
diverse we are not diverse ourselves and the problem lies at management level
the problem lies at management level
the problem lies at management level define creation support in the
define creation support in the
define creation support in the entrepreneurial space specifically on
entrepreneurial space specifically on
entrepreneurial space specifically on black owned agencies and brands
black owned agencies and brands
black owned agencies and brands diversify develop define so advertising
diversify develop define so advertising
diversify develop define so advertising in oh sorry sorry in advertising sitcoms
in oh sorry sorry in advertising sitcoms
in oh sorry sorry in advertising sitcoms media etc have always been an escape for
media etc have always been an escape for
media etc have always been an escape for me when the world got tough characters
me when the world got tough characters
me when the world got tough characters like Ross Rachel Joey Chandler Phoebe
like Ross Rachel Joey Chandler Phoebe
like Ross Rachel Joey Chandler Phoebe Monica six white friends living you’re
Monica six white friends living you’re
Monica six white friends living you’re going about their lives day by day but I
going about their lives day by day but I
going about their lives day by day but I can’t have wonder what my life would be
can’t have wonder what my life would be
can’t have wonder what my life would be like if I had started watching the best
like if I had started watching the best
like if I had started watching the best of Shonda Rhimes shows back then Grey’s
of Shonda Rhimes shows back then Grey’s
of Shonda Rhimes shows back then Grey’s Anatomy scandal how to get away with
Anatomy scandal how to get away with
Anatomy scandal how to get away with murder the catch the beautiful powerful
murder the catch the beautiful powerful
murder the catch the beautiful powerful and strong black females that she
and strong black females that she
and strong black females that she represents in her shows are everything
represents in her shows are everything
represents in her shows are everything that I live for today and how I want the
that I live for today and how I want the
that I live for today and how I want the world to see me I want to be a gladiator
world to see me I want to be a gladiator
world to see me I want to be a gladiator in a suit Gil scott-heron said the
in a suit Gil scott-heron said the
in a suit Gil scott-heron said the revolution will not be televised and he
revolution will not be televised and he
revolution will not be televised and he was right it won’t be televised
was right it won’t be televised
was right it won’t be televised it’ll be Facebook tweeted snapchat
it’ll be Facebook tweeted snapchat
it’ll be Facebook tweeted snapchat Instagram periscope and quite frankly
Instagram periscope and quite frankly
Instagram periscope and quite frankly it’ll be whatever you want it to be
it’ll be whatever you want it to be
it’ll be whatever you want it to be because the day stories have no
because the day stories have no
because the day stories have no boundaries
boundaries
boundaries you are stories the stories are you so
you are stories the stories are you so
you are stories the stories are you so if you really think about it if
if you really think about it if
if you really think about it if advertising can affect a young person’s
advertising can affect a young person’s
advertising can affect a young person’s fresh hungry new brain as it did mine
fresh hungry new brain as it did mine
fresh hungry new brain as it did mine imagine the rich raw and a real content
imagine the rich raw and a real content
imagine the rich raw and a real content that we could be producing for the world
that we could be producing for the world
that we could be producing for the world content that could be the change and a
content that could be the change and a
content that could be the change and a new era of advertising thank you
new era of advertising thank you
new era of advertising thank you [Applause]
”
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