pretty much everyone donates to charity okay if there are a couple more people
okay if there are a couple more people
okay if there are a couple more people in here about 12,000 pounds a year or 60
in here about 12,000 pounds a year or 60
in here about 12,000 pounds a year or 60 quid a head now would you mind closing
quid a head now would you mind closing
quid a head now would you mind closing your eyes for me promise not to do
your eyes for me promise not to do
your eyes for me promise not to do anything weird with your personal
anything weird with your personal
anything weird with your personal belongings because you’re too far from
belongings because you’re too far from
belongings because you’re too far from the stage right with your eyes closed
the stage right with your eyes closed
the stage right with your eyes closed think about a charity any charity okay
think about a charity any charity okay
think about a charity any charity okay open your eyes
open your eyes
open your eyes good so hands up who saw a logo or a
good so hands up who saw a logo or a
good so hands up who saw a logo or a mark with a panda on it oh yeah I can’t
mark with a panda on it oh yeah I can’t
mark with a panda on it oh yeah I can’t see okay uh Wibbly green jellyfish thing
see okay uh Wibbly green jellyfish thing
see okay uh Wibbly green jellyfish thing none Wibbly drawing the heart one okay
none Wibbly drawing the heart one okay
none Wibbly drawing the heart one okay Red Cross there we go good daffodil
Red Cross there we go good daffodil
Red Cross there we go good daffodil okay donkey
okay donkey
okay donkey okay well look for the curious amongst
okay well look for the curious amongst
okay well look for the curious amongst you that little lot billion pounds in
you that little lot billion pounds in
you that little lot billion pounds in turnover five six you’ve included donkey
turnover five six you’ve included donkey
turnover five six you’ve included donkey charity anyway they have high street
charity anyway they have high street
charity anyway they have high street presences they take out TV ads they have
presences they take out TV ads they have
presences they take out TV ads they have mobile apps they do big experiential
mobile apps they do big experiential
mobile apps they do big experiential things they’re about as omnipresent as a
things they’re about as omnipresent as a
things they’re about as omnipresent as a brand can be and we’re pretty good at
brand can be and we’re pretty good at
brand can be and we’re pretty good at brand recognition is kind of baked into
brand recognition is kind of baked into
brand recognition is kind of baked into it so that’s when a logo or strap line
it so that’s when a logo or strap line
it so that’s when a logo or strap line or event or campaign help us recall a
or event or campaign help us recall a
or event or campaign help us recall a product or service they have it sewn up
product or service they have it sewn up
product or service they have it sewn up they have budgets what I want to dig in
they have budgets what I want to dig in
they have budgets what I want to dig in today are the small ones more often than
today are the small ones more often than
today are the small ones more often than not this is sort of the 50,000 a year
not this is sort of the 50,000 a year
not this is sort of the 50,000 a year and below and there are a lot of them
and below and there are a lot of them
and below and there are a lot of them out there a lot 119 thousand four
out there a lot 119 thousand four
out there a lot 119 thousand four hundred and seventy six of them out of
hundred and seventy six of them out of
hundred and seventy six of them out of something like a hundred and eighty
something like a hundred and eighty
something like a hundred and eighty thousand charities they need your help
thousand charities they need your help
thousand charities they need your help not just your money or your time and
not just your money or your time and
not just your money or your time and possibly your skills too and that’s
possibly your skills too and that’s
possibly your skills too and that’s where pro bono rears its sort of
where pro bono rears its sort of
where pro bono rears its sort of misunderstood head and these are the
misunderstood head and these are the
misunderstood head and these are the ones that run clubs and support
ones that run clubs and support
ones that run clubs and support facilities and groups and sometimes
facilities and groups and sometimes
facilities and groups and sometimes provides a critical on-the-ground
provides a critical on-the-ground
provides a critical on-the-ground services that support maybe local
services that support maybe local
services that support maybe local authorities when they disappear there
authorities when they disappear there
authorities when they disappear there isn’t a great big song and dance but on
isn’t a great big song and dance but on
isn’t a great big song and dance but on the ground there is a massive impact but
the ground there is a massive impact but
the ground there is a massive impact but you wouldn’t notice it from where you’re
you wouldn’t notice it from where you’re
you wouldn’t notice it from where you’re set with the people that feel it to
set with the people that feel it to
set with the people that feel it to school community usually without those
school community usually without those
school community usually without those hundred and twenty or thousand the world
hundred and twenty or thousand the world
hundred and twenty or thousand the world would be a far less than Evelyn place
would be a far less than Evelyn place
would be a far less than Evelyn place imagine what would happen with those
imagine what would happen with those
imagine what would happen with those thousands of organizations if we
thousands of organizations if we
thousands of organizations if we introduced the time and skills of
introduced the time and skills of
introduced the time and skills of designers that’s Big D design that’s
designers that’s Big D design that’s
designers that’s Big D design that’s graphic design illustration web design
graphic design illustration web design
graphic design illustration web design service design product design design
service design product design design
service design product design design illustration whatever you might be
illustration whatever you might be
illustration whatever you might be whatever nom de plume they’ve chosen for
whatever nom de plume they’ve chosen for
whatever nom de plume they’ve chosen for themselves this week and hands up again
themselves this week and hands up again
themselves this week and hands up again sorry it’s give me a couple of these
sorry it’s give me a couple of these
sorry it’s give me a couple of these anyone a designer or think that one
anyone a designer or think that one
anyone a designer or think that one point or another they may have been a
point or another they may have been a
point or another they may have been a designer or knows a designer yeah okay
designer or knows a designer yeah okay
designer or knows a designer yeah okay great well look at a very high level we
great well look at a very high level we
great well look at a very high level we are in the business of visual
are in the business of visual
are in the business of visual communication and problem solving well
communication and problem solving well
communication and problem solving well that’s what I like to think of we do on
that’s what I like to think of we do on
that’s what I like to think of we do on the whole we’re it was it who is a
the whole we’re it was it who is a
the whole we’re it was it who is a designer right we’re pretty empathetic
designer right we’re pretty empathetic
designer right we’re pretty empathetic aren’t we yeah great and as such working
aren’t we yeah great and as such working
aren’t we yeah great and as such working pro bono should be a sort of remarkable
pro bono should be a sort of remarkable
pro bono should be a sort of remarkable experience for everyone concerned can be
experience for everyone concerned can be
experience for everyone concerned can be should be and it must be I’m sure most
should be and it must be I’m sure most
should be and it must be I’m sure most of you heard the term before pro bono
of you heard the term before pro bono
of you heard the term before pro bono publico for the public good it’s
publico for the public good it’s
publico for the public good it’s professional work undertaken for free so
professional work undertaken for free so
professional work undertaken for free so no charge and it’s well known and
no charge and it’s well known and
no charge and it’s well known and practiced in the legal profession if you
practiced in the legal profession if you
practiced in the legal profession if you are interested not just the designers
are interested not just the designers
are interested not just the designers but everyone go to the Law Society
but everyone go to the Law Society
but everyone go to the Law Society website and they have these fantastic
website and they have these fantastic
website and they have these fantastic resources really fantastic resources now
resources really fantastic resources now
resources really fantastic resources now most designers most designers a modest
most designers most designers a modest
most designers most designers a modest enough to sort of recognize their
enough to sort of recognize their
enough to sort of recognize their efforts maybe won’t have the same kind
efforts maybe won’t have the same kind
efforts maybe won’t have the same kind of impact as let’s say legal support but
of impact as let’s say legal support but
of impact as let’s say legal support but it’s worth considering what great design
it’s worth considering what great design
it’s worth considering what great design has the ability to achieve
has the ability to achieve
has the ability to achieve it can facilitate volunteering time
it can facilitate volunteering time
it can facilitate volunteering time donations fundraising it can raise
donations fundraising it can raise
donations fundraising it can raise awareness these are all critical things
awareness these are all critical things
awareness these are all critical things for organizations of any size and
for organizations of any size and
for organizations of any size and currently on the whole there are a bunch
currently on the whole there are a bunch
currently on the whole there are a bunch of reasons why this kind of isn’t
of reasons why this kind of isn’t
of reasons why this kind of isn’t happening creative industry so I’m going
happening creative industry so I’m going
happening creative industry so I’m going to point at creative industry more
to point at creative industry more
to point at creative industry more broadly because they’ve been dining out
broadly because they’ve been dining out
broadly because they’ve been dining out on pro bono for decades forever
on pro bono for decades forever
on pro bono for decades forever this is paying interns no money
this is paying interns no money
this is paying interns no money anyone interning somewhere this summer
anyone interning somewhere this summer
anyone interning somewhere this summer not necessarily creative agency yeah
not necessarily creative agency yeah
not necessarily creative agency yeah no ever three there we go
no ever three there we go
no ever three there we go okay basically it’s all the stuff that
okay basically it’s all the stuff that
okay basically it’s all the stuff that no one else wants to do and it’s for
no one else wants to do and it’s for
no one else wants to do and it’s for free and this works all the way up this
free and this works all the way up this
free and this works all the way up this sort of pattern works all the way up to
sort of pattern works all the way up to
sort of pattern works all the way up to seasoned professionals you know lured in
seasoned professionals you know lured in
seasoned professionals you know lured in on the promise that if you do this thing
on the promise that if you do this thing
on the promise that if you do this thing for us today there may be some money
for us today there may be some money
for us today there may be some money further down the line so you know if
further down the line so you know if
further down the line so you know if you’ve ever heard this term it’s a great
you’ve ever heard this term it’s a great
you’ve ever heard this term it’s a great opportunity it will be fantastic for
opportunity it will be fantastic for
opportunity it will be fantastic for your portfolio students take note and
your portfolio students take note and
your portfolio students take note and from its assets a weird damaging
from its assets a weird damaging
from its assets a weird damaging precedent when an entire industry says
precedent when an entire industry says
precedent when an entire industry says that this is OK you know why pay when
that this is OK you know why pay when
that this is OK you know why pay when there’s always someone there to do it
there’s always someone there to do it
there’s always someone there to do it for free and when it’s seen as
for free and when it’s seen as
for free and when it’s seen as sanctioned it does terrible things to
sanctioned it does terrible things to
sanctioned it does terrible things to the rest of the world and so we’ve got
the rest of the world and so we’ve got
the rest of the world and so we’ve got the terminology and comprehension of pro
the terminology and comprehension of pro
the terminology and comprehension of pro bono it’s completely bent out of shape
bono it’s completely bent out of shape
bono it’s completely bent out of shape you’ve got these two distinct versions
you’ve got these two distinct versions
you’ve got these two distinct versions on the one hand you’ve got the pure play
on the one hand you’ve got the pure play
on the one hand you’ve got the pure play for the public good on the other hand
for the public good on the other hand
for the public good on the other hand you’ve got this shyster deviant version
you’ve got this shyster deviant version
you’ve got this shyster deviant version which is working for business and
which is working for business and
which is working for business and working for free and gratifying someone
working for free and gratifying someone
working for free and gratifying someone else on a promise of great reward and
else on a promise of great reward and
else on a promise of great reward and let’s not kid ourselves this this
let’s not kid ourselves this this
let’s not kid ourselves this this version this bastard ID version of pro
version this bastard ID version of pro
version this bastard ID version of pro bono is unethical it’s wrong it’s a
bono is unethical it’s wrong it’s a
bono is unethical it’s wrong it’s a smear on what pro bono exists for so
smear on what pro bono exists for so
smear on what pro bono exists for so it’s caveat and this is a big one the
it’s caveat and this is a big one the
it’s caveat and this is a big one the organization’s being provided with pro
organization’s being provided with pro
organization’s being provided with pro bono knowingly or otherwise are
bono knowingly or otherwise are
bono knowingly or otherwise are complicit in the root
complicit in the root
complicit in the root so the Lloyds Bank digital index shows
so the Lloyds Bank digital index shows
so the Lloyds Bank digital index shows that something like 50% of charities
that something like 50% of charities
that something like 50% of charities lack digital skills 50% and over half
lack digital skills 50% and over half
lack digital skills 50% and over half believe that not having a website isn’t
believe that not having a website isn’t
believe that not having a website isn’t going to impact how they fundraise so
going to impact how they fundraise so
going to impact how they fundraise so from our little tiny cohort of 120,000
from our little tiny cohort of 120,000
from our little tiny cohort of 120,000 odd at 60,000 charities it’s also noted
odd at 60,000 charities it’s also noted
odd at 60,000 charities it’s also noted that the more digitally minded are able
that the more digitally minded are able
that the more digitally minded are able to fundraise up to 28% more effectively
to fundraise up to 28% more effectively
to fundraise up to 28% more effectively which is nuts sorry about the numbers so
which is nuts sorry about the numbers so
which is nuts sorry about the numbers so we don’t just provide the service we do
we don’t just provide the service we do
we don’t just provide the service we do the hand-holding in the education all
the hand-holding in the education all
the hand-holding in the education all the way through the production process
the way through the production process
the way through the production process you know they’re not just set the drift
you know they’re not just set the drift
you know they’re not just set the drift with a shiny thing that we created then
with a shiny thing that we created then
with a shiny thing that we created then remember to Philip green is he still a
remember to Philip green is he still a
remember to Philip green is he still a sir yeah anyway so when he was pressed
sir yeah anyway so when he was pressed
sir yeah anyway so when he was pressed on whether it was sensible to sell a 90
on whether it was sensible to sell a 90
on whether it was sensible to sell a 90 year old business with tens of thousands
year old business with tens of thousands
year old business with tens of thousands of employees to a multiplet bankrupt
of employees to a multiplet bankrupt
of employees to a multiplet bankrupt chap who’s never run a business before
chap who’s never run a business before
chap who’s never run a business before you know certainly like a yachting
you know certainly like a yachting
you know certainly like a yachting business that’s kind of thing isn’t it
business that’s kind of thing isn’t it
business that’s kind of thing isn’t it was it a sound business decision and his
was it a sound business decision and his
was it a sound business decision and his answer was if I give you my plane right
answer was if I give you my plane right
answer was if I give you my plane right and you tell me you’re a great driver
and you tell me you’re a great driver
and you tell me you’re a great driver and then you crash it into the first
and then you crash it into the first
and then you crash it into the first Mountain is that my fault yes yes and
Mountain is that my fault yes yes and
Mountain is that my fault yes yes and the thing is it’s not just you on this
the thing is it’s not just you on this
the thing is it’s not just you on this little plane BHS had 11,000 employees
little plane BHS had 11,000 employees
little plane BHS had 11,000 employees you just sorted on if I give you this
you just sorted on if I give you this
you just sorted on if I give you this website and you claim you understand how
website and you claim you understand how
website and you claim you understand how the internet works or how it works and
the internet works or how it works and
the internet works or how it works and you fail to maintain it and I go off my
you fail to maintain it and I go off my
you fail to maintain it and I go off my merry way is that my fault
there’s a supply of any kind of service
there’s a supply of any kind of service you need to be mindful to see that
you need to be mindful to see that
you need to be mindful to see that scenario may be taking place down the
scenario may be taking place down the
scenario may be taking place down the line and more often than not these fine
line and more often than not these fine
line and more often than not these fine wonderful people don’t have a full
wonderful people don’t have a full
wonderful people don’t have a full enough grasp of what it is we’re
enough grasp of what it is we’re
enough grasp of what it is we’re providing
providing
providing or how works under the hood every client
or how works under the hood every client
or how works under the hood every client has the potential to be challenging and
has the potential to be challenging and
has the potential to be challenging and I have over the years when I had longer
I have over the years when I had longer
I have over the years when I had longer hair
hair
hair so I’ve had to try and de idiot myself
so I’ve had to try and de idiot myself
so I’ve had to try and de idiot myself it’s very easy to be sort of
it’s very easy to be sort of
it’s very easy to be sort of condescending and supercilious and
condescending and supercilious and
condescending and supercilious and diagnose of people because the thing is
diagnose of people because the thing is
diagnose of people because the thing is mountain to everywhere and it’s not that
mountain to everywhere and it’s not that
mountain to everywhere and it’s not that hard to crash this sort of metaphorical
hard to crash this sort of metaphorical
hard to crash this sort of metaphorical plane if you’ve never flown one before
plane if you’ve never flown one before
plane if you’ve never flown one before so the work isn’t just the idea and
so the work isn’t just the idea and
so the work isn’t just the idea and production it’s the education and the
production it’s the education and the
production it’s the education and the wonderful thing about the beyond profit
wonderful thing about the beyond profit
wonderful thing about the beyond profit community is they’re quite good at
community is they’re quite good at
community is they’re quite good at sharing it’s still a bit but they’re
sharing it’s still a bit but they’re
sharing it’s still a bit but they’re pretty good at sharing and it’s not an
pretty good at sharing and it’s not an
pretty good at sharing and it’s not an outrageous notion to say if I give you
outrageous notion to say if I give you
outrageous notion to say if I give you this and some education you’re probably
this and some education you’re probably
this and some education you’re probably going to tell other people about it and
going to tell other people about it and
going to tell other people about it and the education as well this talk for
the education as well this talk for
the education as well this talk for instance it started in an email with a
instance it started in an email with a
instance it started in an email with a prospective client and they’ve been the
prospective client and they’ve been the
prospective client and they’ve been the victim of some pretty upsetting ly
victim of some pretty upsetting ly
victim of some pretty upsetting ly shoddy pro bono network and it fueled
shoddy pro bono network and it fueled
shoddy pro bono network and it fueled many conversations eventually it turned
many conversations eventually it turned
many conversations eventually it turned into a way way way way too long article
into a way way way way too long article
into a way way way way too long article that I popped on the internet and now
that I popped on the internet and now
that I popped on the internet and now the guts of it sit across everything my
the guts of it sit across everything my
the guts of it sit across everything my studio does day-to-day it’s the stuff
studio does day-to-day it’s the stuff
studio does day-to-day it’s the stuff that we avoid doings the stuff that
that we avoid doings the stuff that
that we avoid doings the stuff that we’re wary or and pro bono is this
we’re wary or and pro bono is this
we’re wary or and pro bono is this little conversation starter it’s not the
little conversation starter it’s not the
little conversation starter it’s not the full discussion the broader discussion
full discussion the broader discussion
full discussion the broader discussion is how do we teach how do we pass on
is how do we teach how do we pass on
is how do we teach how do we pass on specialist knowledge and from a digital
specialist knowledge and from a digital
specialist knowledge and from a digital perspective websites I’ve seen over the
perspective websites I’ve seen over the
perspective websites I’ve seen over the past few years that have suffered from
past few years that have suffered from
past few years that have suffered from sort of laksa data called Roberto have
sort of laksa data called Roberto have
sort of laksa data called Roberto have all launched satisfactorily under the
all launched satisfactorily under the
all launched satisfactorily under the hood you get into the guts of the thing
hood you get into the guts of the thing
hood you get into the guts of the thing they’re really leaky they’re not
they’re really leaky they’re not
they’re really leaky they’re not seaworthy and they’re unsupported when
seaworthy and they’re unsupported when
seaworthy and they’re unsupported when organizations are left in charge of them
organizations are left in charge of them
organizations are left in charge of them without so much of a clue as to what to
without so much of a clue as to what to
without so much of a clue as to what to do and they often sink under a thing
do and they often sink under a thing
do and they often sink under a thing called technical debt a really simple
called technical debt a really simple
called technical debt a really simple way of explaining technical debt is that
way of explaining technical debt is that
way of explaining technical debt is that by taking a shortcut today that will
by taking a shortcut today that will
by taking a shortcut today that will accumulate over time my desktop has two
accumulate over time my desktop has two
accumulate over time my desktop has two folders on it one is the last time
folders on it one is the last time
folders on it one is the last time okay and one is today who wants to see
okay and one is today who wants to see
okay and one is today who wants to see inside one of those folders okay that
inside one of those folders okay that
inside one of those folders okay that remember there’s another one of those in
remember there’s another one of those in
remember there’s another one of those in there not another one of these because
there not another one of these because
there not another one of these because that’s today but there are those in
that’s today but there are those in
that’s today but there are those in there and it’s going to take it I’m
there and it’s going to take it I’m
there and it’s going to take it I’m never going to fix it because I know
never going to fix it because I know
never going to fix it because I know that I’m busy and I have a life with all
that I’m busy and I have a life with all
that I’m busy and I have a life with all that kind of stuff
that kind of stuff
that kind of stuff and I want to do the housekeeping um so
and I want to do the housekeeping um so
and I want to do the housekeeping um so about 18 years ago as I said lots more
about 18 years ago as I said lots more
about 18 years ago as I said lots more hair I started designing stuff and I
hair I started designing stuff and I
hair I started designing stuff and I worked for anybody
worked for anybody
worked for anybody I loved designing still do but I was so
I loved designing still do but I was so
I loved designing still do but I was so passionate about it it was my it was the
passionate about it it was my it was the
passionate about it it was my it was the air I breathed it was I wanted to I was
air I breathed it was I wanted to I was
air I breathed it was I wanted to I was excited by everything design could offer
excited by everything design could offer
excited by everything design could offer the world and I worked all sorts of
the world and I worked all sorts of
the world and I worked all sorts of people I worked on swinging websites I
people I worked on swinging websites I
people I worked on swinging websites I worked on fast food brands and at some
worked on fast food brands and at some
worked on fast food brands and at some point I went no no no no no I can’t keep
point I went no no no no no I can’t keep
point I went no no no no no I can’t keep doing this this is not this is not what
doing this this is not this is not what
doing this this is not this is not what I set out on this journey to do um so I
I set out on this journey to do um so I
I set out on this journey to do um so I stopped doing that but it was still
stopped doing that but it was still
stopped doing that but it was still about the money and after a couple of
about the money and after a couple of
about the money and after a couple of years I kind of got a whiff after
years I kind of got a whiff after
years I kind of got a whiff after talking to people of what my true value
talking to people of what my true value
talking to people of what my true value might have been I got a bit greedy and I
might have been I got a bit greedy and I
might have been I got a bit greedy and I got frustrated with clients who couldn’t
got frustrated with clients who couldn’t
got frustrated with clients who couldn’t afford what I wanted and when I’ve asked
afford what I wanted and when I’ve asked
afford what I wanted and when I’ve asked freelancers and agencies all over the
freelancers and agencies all over the
freelancers and agencies all over the world if clients have enough money to do
world if clients have enough money to do
world if clients have enough money to do what they want to do the resounding
what they want to do the resounding
what they want to do the resounding answer isn’t oh now it’s either that
answer isn’t oh now it’s either that
answer isn’t oh now it’s either that we’re too expensive or that our clients
we’re too expensive or that our clients
we’re too expensive or that our clients don’t really have an understanding of
don’t really have an understanding of
don’t really have an understanding of what we do how we do it and what the
what we do how we do it and what the
what we do how we do it and what the value is now my wonderful brother-in-law
value is now my wonderful brother-in-law
value is now my wonderful brother-in-law is a engineer slash plumber I’ve only
is a engineer slash plumber I’ve only
is a engineer slash plumber I’ve only ever asked him to do me one favor and I
ever asked him to do me one favor and I
ever asked him to do me one favor and I bought a sink in a sail with some taps
bought a sink in a sail with some taps
bought a sink in a sail with some taps it’s nice anyway he came over we spent a
it’s nice anyway he came over we spent a
it’s nice anyway he came over we spent a couple of hours doing it I cooked lunch
couple of hours doing it I cooked lunch
couple of hours doing it I cooked lunch for both sides of the family and we had
for both sides of the family and we had
for both sides of the family and we had some wine and all that kind of stuff and
some wine and all that kind of stuff and
some wine and all that kind of stuff and it’s been awful ever since and it’s not
it’s been awful ever since and it’s not
it’s been awful ever since and it’s not his fault you know he’s super busy he
his fault you know he’s super busy he
his fault you know he’s super busy he works in one of the biggest hospitals in
works in one of the biggest hospitals in
works in one of the biggest hospitals in Southeast he works shifts so it’s
Southeast he works shifts so it’s
Southeast he works shifts so it’s painful painful painful for him to you
painful painful painful for him to you
painful painful painful for him to you know come away you know an hour
know come away you know an hour
know come away you know an hour of where he lives – where I live and sit
of where he lives – where I live and sit
of where he lives – where I live and sit and look at my plumbing it sounds a bit
and look at my plumbing it sounds a bit
and look at my plumbing it sounds a bit weird it’s a huge time-suck to deal with
weird it’s a huge time-suck to deal with
weird it’s a huge time-suck to deal with that so I had to go you know because I’m
that so I had to go you know because I’m
that so I had to go you know because I’m a plumber and a designer the leaking
a plumber and a designer the leaking
a plumber and a designer the leaking stopped the taps were rubbish but you
stopped the taps were rubbish but you
stopped the taps were rubbish but you know the leaking stopped and I just
know the leaking stopped and I just
know the leaking stopped and I just thought well this is great and then this
thought well this is great and then this
thought well this is great and then this happened
happened
happened yeah I mean I didn’t talk about it so
yeah I mean I didn’t talk about it so
yeah I mean I didn’t talk about it so the house nearly burned down and and I
the house nearly burned down and and I
the house nearly burned down and and I got someone in and that was great it
got someone in and that was great it
got someone in and that was great it didn’t cost that much but these are the
didn’t cost that much but these are the
didn’t cost that much but these are the kind of patterns we see day to day with
kind of patterns we see day to day with
kind of patterns we see day to day with lots of organisations and have limited
lots of organisations and have limited
lots of organisations and have limited budget have limited time and they have
budget have limited time and they have
budget have limited time and they have unlimited ambition huge ambition
unlimited ambition huge ambition
unlimited ambition huge ambition commonality across all sectors
commonality across all sectors
commonality across all sectors especially in the beyond profit space
especially in the beyond profit space
especially in the beyond profit space and every one of these organisations has
and every one of these organisations has
and every one of these organisations has made some kind of remarkable
made some kind of remarkable
made some kind of remarkable contribution to social good but anything
contribution to social good but anything
contribution to social good but anything you contribute needs to be well
you contribute needs to be well
you contribute needs to be well considered and robust designers have the
considered and robust designers have the
considered and robust designers have the ability to kind of create a much
ability to kind of create a much
ability to kind of create a much brighter future then wonder who this guy
brighter future then wonder who this guy
brighter future then wonder who this guy is
is
is please this is Philippe Starck right he
please this is Philippe Starck right he
please this is Philippe Starck right he makes kettles that burn you and lemon
makes kettles that burn you and lemon
makes kettles that burn you and lemon juices that fall over but he’s also done
juices that fall over but he’s also done
juices that fall over but he’s also done some amazing work so let’s not kick him
some amazing work so let’s not kick him
some amazing work so let’s not kick him too hard I’ve spent a lot of my speaking
too hard I’ve spent a lot of my speaking
too hard I’ve spent a lot of my speaking career digging a philippe starck but
career digging a philippe starck but
career digging a philippe starck but he’s made incredible wind turbines he’s
he’s made incredible wind turbines he’s
he’s made incredible wind turbines he’s worked on electric vehicles all of this
worked on electric vehicles all of this
worked on electric vehicles all of this fantastic stuff so you know that over
fantastic stuff so you know that over
fantastic stuff so you know that over there and then the fluffy nonsense over
there and then the fluffy nonsense over
there and then the fluffy nonsense over here and if you are going to do that
here and if you are going to do that
here and if you are going to do that fluffy stuff that doesn’t really work
fluffy stuff that doesn’t really work
fluffy stuff that doesn’t really work and you’re designing for yourself
and you’re designing for yourself
and you’re designing for yourself do it on your own time can’t serve it up
do it on your own time can’t serve it up
do it on your own time can’t serve it up pro bono
pro bono
pro bono you know only works if we’re willing to
you know only works if we’re willing to
you know only works if we’re willing to develop a relationship you know a few
develop a relationship you know a few
develop a relationship you know a few months in someone’s going to want
months in someone’s going to want
months in someone’s going to want something else you need to set
something else you need to set
something else you need to set expectations this is a challenge if
expectations this is a challenge if
expectations this is a challenge if you’re doing it in downtime because
you’re doing it in downtime because
you’re doing it in downtime because downtime disappears you know I’m not
downtime disappears you know I’m not
downtime disappears you know I’m not saying work together forever but set
saying work together forever but set
saying work together forever but set some kind of you know metric behind the
some kind of you know metric behind the
some kind of you know metric behind the relationship you know it’s so much
relationship you know it’s so much
relationship you know it’s so much better for everyone concerned if we open
better for everyone concerned if we open
better for everyone concerned if we open a
a
a pro-bono relationship candidly and
pro-bono relationship candidly and
pro-bono relationship candidly and openly with well articulated goals and
openly with well articulated goals and
openly with well articulated goals and outcomes the risk of it turning south is
outcomes the risk of it turning south is
outcomes the risk of it turning south is going to be massively reduced it’s a
going to be massively reduced it’s a
going to be massively reduced it’s a nice opportunity for you to do your sort
nice opportunity for you to do your sort
nice opportunity for you to do your sort of philanthropic thing which is great
of philanthropic thing which is great
of philanthropic thing which is great beautiful a woman snuggly in your meaty
beautiful a woman snuggly in your meaty
beautiful a woman snuggly in your meaty bits and it’s really important not to
bits and it’s really important not to
bits and it’s really important not to turn this into your magic sandbox this
turn this into your magic sandbox this
turn this into your magic sandbox this is not where you explore all of the
is not where you explore all of the
is not where you explore all of the shiny things you’ve always wanted to do
shiny things you’ve always wanted to do
shiny things you’ve always wanted to do do not break things and move fast you
do not break things and move fast you
do not break things and move fast you can’t do that can’t you have to consider
can’t do that can’t you have to consider
can’t do that can’t you have to consider the outcomes if you don’t disaster it’s
the outcomes if you don’t disaster it’s
the outcomes if you don’t disaster it’s bad enough when you see this with full
bad enough when you see this with full
bad enough when you see this with full profits you know that’s that’s upsetting
profits you know that’s that’s upsetting
profits you know that’s that’s upsetting when you see it happening to an
when you see it happening to an
when you see it happening to an organization that helps kids avoid
organization that helps kids avoid
organization that helps kids avoid getting HIV in sub-saharan Africa it
getting HIV in sub-saharan Africa it
getting HIV in sub-saharan Africa it breaks your heart you know this is money
breaks your heart you know this is money
breaks your heart you know this is money taken away from helping people and it
taken away from helping people and it
taken away from helping people and it makes me very very angry now the thing
makes me very very angry now the thing
makes me very very angry now the thing is sorting out the website is usually
is sorting out the website is usually
is sorting out the website is usually bottom of the list it’s not they’re very
bottom of the list it’s not they’re very
bottom of the list it’s not they’re very very busy charities and beyond profits
very busy charities and beyond profits
very busy charities and beyond profits so if you think you’re going to do it
so if you think you’re going to do it
so if you think you’re going to do it take a moment to think how the
take a moment to think how the
take a moment to think how the relationships going to work now it’s at
relationships going to work now it’s at
relationships going to work now it’s at one minute and 25 seconds left can
one minute and 25 seconds left can
one minute and 25 seconds left can someone do the maths anyway however many
someone do the maths anyway however many
someone do the maths anyway however many minutes we are into this thing you
minutes we are into this thing you
minutes we are into this thing you probably got the impression that I’m not
probably got the impression that I’m not
probably got the impression that I’m not terribly convinced that it works you
terribly convinced that it works you
terribly convinced that it works you know time where organizations are
know time where organizations are
know time where organizations are squeezed they probably won’t have a line
squeezed they probably won’t have a line
squeezed they probably won’t have a line item but a digital or design or anything
item but a digital or design or anything
item but a digital or design or anything like that so if we don’t tell them about
like that so if we don’t tell them about
like that so if we don’t tell them about it they are going to fail massively and
it they are going to fail massively and
it they are going to fail massively and we are failing them which is wrong there
we are failing them which is wrong there
we are failing them which is wrong there needs to be a much broader understanding
needs to be a much broader understanding
needs to be a much broader understanding of design and digital both the benefits
of design and digital both the benefits
of design and digital both the benefits and the pitfalls within the beyond
and the pitfalls within the beyond
and the pitfalls within the beyond profit sector and we need to do much
profit sector and we need to do much
profit sector and we need to do much much more work to educate and inform and
much more work to educate and inform and
much more work to educate and inform and keep them abreast of industry best
keep them abreast of industry best
keep them abreast of industry best practice pro bono is not going to go
practice pro bono is not going to go
practice pro bono is not going to go away is it will continue happening which
away is it will continue happening which
away is it will continue happening which is kind of a good thing sometimes not so
is kind of a good thing sometimes not so
is kind of a good thing sometimes not so much a good thing so long as we’re
much a good thing so long as we’re
much a good thing so long as we’re delivering something meaningful within a
delivering something meaningful within a
delivering something meaningful within a reasonable time
reasonable time
reasonable time frame with skilled professionals who
frame with skilled professionals who
frame with skilled professionals who were able to take organizations on a
were able to take organizations on a
were able to take organizations on a positive and fulfilling journey that’s
positive and fulfilling journey that’s
positive and fulfilling journey that’s amazing
amazing
amazing certainly one it isn’t going to suck
certainly one it isn’t going to suck
certainly one it isn’t going to suck quite so much thank you
quite so much thank you
quite so much thank you [Applause]
”
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