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Dialogue Across Difference: A Guide to Social Media | Jamie Franco-Zamudio | TEDxSpringHillCollege


hello I have a confession to make I love

hello I have a confession to make I love social media for years I have been

social media for years I have been

social media for years I have been posting what you probably all have been

posting what you probably all have been

posting what you probably all have been posting which is food pictures wishing

posting which is food pictures wishing

posting which is food pictures wishing people happy birthday and of course

people happy birthday and of course

people happy birthday and of course sharing the ridiculously cute cat photo

sharing the ridiculously cute cat photo

sharing the ridiculously cute cat photo and I’ve learned over the years that

and I’ve learned over the years that

and I’ve learned over the years that social media is great for connecting

social media is great for connecting

social media is great for connecting with family and friends especially when

with family and friends especially when

with family and friends especially when we’re connecting socially but also it

we’re connecting socially but also it

we’re connecting socially but also it can be used to connect with other people

can be used to connect with other people

can be used to connect with other people in many instrumental ways such as crowd

in many instrumental ways such as crowd

in many instrumental ways such as crowd funding efforts providing links to

funding efforts providing links to

funding efforts providing links to educational sites and resources and it

educational sites and resources and it

educational sites and resources and it can serve as a space for people to plan

can serve as a space for people to plan

can serve as a space for people to plan events and to mobilize people around a

events and to mobilize people around a

events and to mobilize people around a cause so all of these efforts are great

cause so all of these efforts are great

cause so all of these efforts are great when you’re communicating with people

when you’re communicating with people

when you’re communicating with people who have similar viewpoints but what

who have similar viewpoints but what

who have similar viewpoints but what happens when they’re not so similar

happens when they’re not so similar

happens when they’re not so similar recently we’ve seen people label

recently we’ve seen people label

recently we’ve seen people label conversations on social media in

conversations on social media in

conversations on social media in combative terms you seem them labeled in

combative terms you seem them labeled in

combative terms you seem them labeled in terms of fights and Wars and why is it

terms of fights and Wars and why is it

terms of fights and Wars and why is it that we’re seeing so many social

that we’re seeing so many social

that we’re seeing so many social disputes on social media right now when

disputes on social media right now when

disputes on social media right now when we think about this it could be because

we think about this it could be because

we think about this it could be because we’re using social media for some really

we’re using social media for some really

we’re using social media for some really important reasons we’re using it

important reasons we’re using it

important reasons we’re using it personally professionally politically

personally professionally politically

personally professionally politically and when we think about how we

and when we think about how we

and when we think about how we communicate it can be fairly easy to

communicate it can be fairly easy to

communicate it can be fairly easy to translate our communication style from

translate our communication style from

translate our communication style from the in person to be online when

the in person to be online when

the in person to be online when everything is agreeable and we’re

everything is agreeable and we’re

everything is agreeable and we’re sharing our vacation photos but what

sharing our vacation photos but what

sharing our vacation photos but what happens when things are a little bit

happens when things are a little bit

happens when things are a little bit more serious there’s potential for

more serious there’s potential for

more serious there’s potential for conflicting opinions when we’re talking

conflicting opinions when we’re talking

conflicting opinions when we’re talking about serious issues and we may have

about serious issues and we may have

about serious issues and we may have been trained if you are in certain

been trained if you are in certain

been trained if you are in certain fields to be able to communicate online

fields to be able to communicate online

fields to be able to communicate online but most of us haven’t

but most of us haven’t

but most of us haven’t when we’re communicating online in this

when we’re communicating online in this

when we’re communicating online in this way it might take a different skill set

way it might take a different skill set

way it might take a different skill set and maybe because it’s new or because we

and maybe because it’s new or because we

and maybe because it’s new or because we haven’t been trained there’s potential

haven’t been trained there’s potential

haven’t been trained there’s potential for us to have some difficulties in this

for us to have some difficulties in this

for us to have some difficulties in this communication and what ends up happening

communication and what ends up happening

communication and what ends up happening is it looks like a fight or a war and

is it looks like a fight or a war and

is it looks like a fight or a war and why do we fight well a lot of the times

why do we fight well a lot of the times

why do we fight well a lot of the times when we’re scrolling through posts

when we’re scrolling through posts

when we’re scrolling through posts pretty rapidly we don’t understand

pretty rapidly we don’t understand

pretty rapidly we don’t understand understand the intentions behind that

understand the intentions behind that

understand the intentions behind that particular post right we might make

particular post right we might make

particular post right we might make assumptions about what the person is

assumptions about what the person is

assumptions about what the person is saying or the meaning behind the post

saying or the meaning behind the post

saying or the meaning behind the post based on their background or their group

based on their background or their group

based on their background or their group membership and the minute you label

membership and the minute you label

membership and the minute you label someone as being from a group that’s

someone as being from a group that’s

someone as being from a group that’s different than yours we start to have

different than yours we start to have

different than yours we start to have this sort of us versus them perspective

this sort of us versus them perspective

this sort of us versus them perspective and inherently we default to in-group

and inherently we default to in-group

and inherently we default to in-group favoritism it’s just what we do and as a

favoritism it’s just what we do and as a

favoritism it’s just what we do and as a consequence if I am good and right then

consequence if I am good and right then

consequence if I am good and right then you are bad and wrong and this is

you are bad and wrong and this is

you are bad and wrong and this is exacerbated by the fact that when we’re

exacerbated by the fact that when we’re

exacerbated by the fact that when we’re engaging with people online we’re not

engaging with people online we’re not

engaging with people online we’re not really having conversations all the time

really having conversations all the time

really having conversations all the time what we’re seeing is isolated comments

what we’re seeing is isolated comments

what we’re seeing is isolated comments snapshots of points being made and ideas

snapshots of points being made and ideas

snapshots of points being made and ideas being shared out of context and at one

being shared out of context and at one

being shared out of context and at one particular time we’re not necessarily

particular time we’re not necessarily

particular time we’re not necessarily having true dialogue so I want you to

having true dialogue so I want you to

having true dialogue so I want you to take a moment to think what are your

take a moment to think what are your

take a moment to think what are your motives for posting online is it to

motives for posting online is it to

motives for posting online is it to connect with others is it to share

connect with others is it to share

connect with others is it to share information is it to get others to do

information is it to get others to do

information is it to get others to do something what are your goals and who is

something what are your goals and who is

something what are your goals and who is your intended audience well for those of

your intended audience well for those of

your intended audience well for those of us that are social justice researchers

us that are social justice researchers

us that are social justice researchers we’re using social media for particular

we’re using social media for particular

we’re using social media for particular purpose we’re using it to engage people

purpose we’re using it to engage people

purpose we’re using it to engage people in socially responsible action there’s a

in socially responsible action there’s a

in socially responsible action there’s a purpose behind every single post right

purpose behind every single post right

purpose behind every single post right your purpose is to educate to inspire to

your purpose is to educate to inspire to

your purpose is to educate to inspire to get people to act

get people to act

get people to act and to act in ways that are fair and

and to act in ways that are fair and

and to act in ways that are fair and just now there are differing opinions

just now there are differing opinions

just now there are differing opinions about what is fair and just justice can

about what is fair and just justice can

about what is fair and just justice can be based on moral legal or ethical

be based on moral legal or ethical

be based on moral legal or ethical concerns and when we think about this

concerns and when we think about this

concerns and when we think about this each one of those different definitions

each one of those different definitions

each one of those different definitions has a different corresponding aim or

has a different corresponding aim or

has a different corresponding aim or desired outcome and again when we’re

desired outcome and again when we’re

desired outcome and again when we’re thinking about defining justice what

thinking about defining justice what

thinking about defining justice what facts do we use to make these

facts do we use to make these

facts do we use to make these definitions and these determinations

definitions and these determinations

definitions and these determinations well there’s differing opinions

well there’s differing opinions

well there’s differing opinions regarding what is factual and accurate

regarding what is factual and accurate

regarding what is factual and accurate for example you might think that fact

for example you might think that fact

for example you might think that fact should be based on scientific empirical

should be based on scientific empirical

should be based on scientific empirical evidence and others might think that

evidence and others might think that

evidence and others might think that factually based on lived experience you

factually based on lived experience you

factually based on lived experience you can already see that there’s potential

can already see that there’s potential

can already see that there’s potential for disagreement there so what do we do

for disagreement there so what do we do

for disagreement there so what do we do we end up looking to others that are

we end up looking to others that are

we end up looking to others that are similar to us and turning to others to

similar to us and turning to others to

similar to us and turning to others to friend or to follow on social media who

friend or to follow on social media who

friend or to follow on social media who have similar views than we do now when

have similar views than we do now when

have similar views than we do now when we do this we’re not necessarily getting

we do this we’re not necessarily getting

we do this we’re not necessarily getting the full picture we can default to

the full picture we can default to

the full picture we can default to something that they call group think you

something that they call group think you

something that they call group think you might have heard of and groupthink is

might have heard of and groupthink is

might have heard of and groupthink is basically when a group values group

basically when a group values group

basically when a group values group cohesion over accurate analysis then we

cohesion over accurate analysis then we

cohesion over accurate analysis then we have that sometimes people are pressured

have that sometimes people are pressured

have that sometimes people are pressured to conform to that group norm and their

to conform to that group norm and their

to conform to that group norm and their ideas and their beliefs become polarized

ideas and their beliefs become polarized

ideas and their beliefs become polarized or extreme and we’ve seen a lot of

or extreme and we’ve seen a lot of

or extreme and we’ve seen a lot of extreme posts on Facebook lately and on

extreme posts on Facebook lately and on

extreme posts on Facebook lately and on other social media sites and as a social

other social media sites and as a social

other social media sites and as a social psychologist it makes me think have we

psychologist it makes me think have we

psychologist it makes me think have we created a new norm do we have new

created a new norm do we have new

created a new norm do we have new expectations around these posts we used

expectations around these posts we used

expectations around these posts we used to say that you should be neutral or

to say that you should be neutral or

to say that you should be neutral or balanced

balanced

balanced and so someone actually said to me where

and so someone actually said to me where

and so someone actually said to me where of all the moderates gone and when you

of all the moderates gone and when you

of all the moderates gone and when you think about that maybe people who have a

think about that maybe people who have a

think about that maybe people who have a more middle-of-the-road opinion about

more middle-of-the-road opinion about

more middle-of-the-road opinion about things are remaining silent maybe they

things are remaining silent maybe they

things are remaining silent maybe they are disengaged and so I wonder how that

are disengaged and so I wonder how that

are disengaged and so I wonder how that will affect your social media presence

will affect your social media presence

will affect your social media presence and I want to move to this this means

and I want to move to this this means

and I want to move to this this means seem to say it all to me and basically

seem to say it all to me and basically

seem to say it all to me and basically it says how to win a political argument

it says how to win a political argument

it says how to win a political argument on facebook I will read it to you one

on facebook I will read it to you one

on facebook I will read it to you one see a post that you literally can’t even

see a post that you literally can’t even

see a post that you literally can’t even believe they could think that way let

believe they could think that way let

believe they could think that way let alone actually say it to start typing

alone actually say it to start typing

alone actually say it to start typing eloquently attempting to tell them why

eloquently attempting to tell them why

eloquently attempting to tell them why they are absolutely full of it three sit

they are absolutely full of it three sit

they are absolutely full of it three sit back and read it to make sure that it

back and read it to make sure that it

back and read it to make sure that it really gets your point across so that

really gets your point across so that

really gets your point across so that they will actually let it sink in and

they will actually let it sink in and

they will actually let it sink in and ultimately change their mind for realize

ultimately change their mind for realize

ultimately change their mind for realize there’s no way you’re ever going to

there’s no way you’re ever going to

there’s no way you’re ever going to change their mind short of an actual

change their mind short of an actual

change their mind short of an actual brain transplant five hit backspace

brain transplant five hit backspace

brain transplant five hit backspace until your typing is deleted and move on

until your typing is deleted and move on

until your typing is deleted and move on and if this exemplifies the feeling of

and if this exemplifies the feeling of

and if this exemplifies the feeling of disengagement on social media sites you

disengagement on social media sites you

disengagement on social media sites you can imagine why people join enclosed

can imagine why people join enclosed

can imagine why people join enclosed groups at least in that particular close

groups at least in that particular close

groups at least in that particular close group where people have shared opinions

group where people have shared opinions

group where people have shared opinions your voice might be heard and at least

your voice might be heard and at least

your voice might be heard and at least it won’t be belittle or invalidated but

it won’t be belittle or invalidated but

it won’t be belittle or invalidated but when we join closed groups we are

when we join closed groups we are

when we join closed groups we are seeking support and potentially we’re

seeking support and potentially we’re

seeking support and potentially we’re avoiding negativity but it’s only good

avoiding negativity but it’s only good

avoiding negativity but it’s only good temporarily because if our goal is to

temporarily because if our goal is to

temporarily because if our goal is to move the world forward to shape tomorrow

move the world forward to shape tomorrow

move the world forward to shape tomorrow to connect with others via social media

to connect with others via social media

to connect with others via social media in a particular way with particular aims

in a particular way with particular aims

in a particular way with particular aims we can’t completely disengage so this

we can’t completely disengage so this

we can’t completely disengage so this reminds me of the first time I tried to

reminds me of the first time I tried to

reminds me of the first time I tried to post something political on facebook

post something political on facebook

post something political on facebook and immediately I would say within

and immediately I would say within

and immediately I would say within minutes people had already started

minutes people had already started

minutes people had already started arguing their side and it became so ugly

arguing their side and it became so ugly

arguing their side and it became so ugly that I eventually deleted the post and

that I eventually deleted the post and

that I eventually deleted the post and ever since then I’ve been concerned

ever since then I’ve been concerned

ever since then I’ve been concerned should i post a political post on

should i post a political post on

should i post a political post on Facebook where am I going to offend

Facebook where am I going to offend

Facebook where am I going to offend someone not really sure what to do so

someone not really sure what to do so

someone not really sure what to do so I’ve been thinking about how it is that

I’ve been thinking about how it is that

I’ve been thinking about how it is that we can truly dialogue across difference

we can truly dialogue across difference

we can truly dialogue across difference how it is that we can engage in

how it is that we can engage in

how it is that we can engage in respectful conversations one of the

respectful conversations one of the

respectful conversations one of the things that I think is important to

things that I think is important to

things that I think is important to think about is what is the other

think about is what is the other

think about is what is the other person’s perspective what’s their motive

person’s perspective what’s their motive

person’s perspective what’s their motive for posting now some people might be

for posting now some people might be

for posting now some people might be posting at a frustration they’ve been

posting at a frustration they’ve been

posting at a frustration they’ve been holding on to this long suppressed

holding on to this long suppressed

holding on to this long suppressed viewpoints and they’re finally just

viewpoints and they’re finally just

viewpoints and they’re finally just ready to let it help and other people

ready to let it help and other people

ready to let it help and other people might be posting out of shock and awe

might be posting out of shock and awe

might be posting out of shock and awe they’re seeking attention they’re

they’re seeking attention they’re

they’re seeking attention they’re convinced they’re right and I would

convinced they’re right and I would

convinced they’re right and I would liken this to a shout from the car or a

liken this to a shout from the car or a

liken this to a shout from the car or a drive-by comment right they don’t want

drive-by comment right they don’t want

drive-by comment right they don’t want to hear what you have to say they just

to hear what you have to say they just

to hear what you have to say they just want to have their say and other people

want to have their say and other people

want to have their say and other people could be posting because they actually

could be posting because they actually

could be posting because they actually want to raise awareness about an issue

want to raise awareness about an issue

want to raise awareness about an issue but you can imagine how difficult it can

but you can imagine how difficult it can

but you can imagine how difficult it can be for them when they’re met with

be for them when they’re met with

be for them when they’re met with someone who’s posting out of frustration

someone who’s posting out of frustration

someone who’s posting out of frustration or to seek attention so remember when

or to seek attention so remember when

or to seek attention so remember when you were younger and you were told to

you were younger and you were told to

you were younger and you were told to pick your battles well this is similar

pick your battles well this is similar

pick your battles well this is similar in some cases you can truly engage with

in some cases you can truly engage with

in some cases you can truly engage with people and in other cases you just have

people and in other cases you just have

people and in other cases you just have to realize that maybe you’re not going

to realize that maybe you’re not going

to realize that maybe you’re not going to be able to sway someone because their

to be able to sway someone because their

to be able to sway someone because their opinion and their ideas are so extreme

opinion and their ideas are so extreme

opinion and their ideas are so extreme best-case scenario you both have similar

best-case scenario you both have similar

best-case scenario you both have similar motives you’re engaging on social media

motives you’re engaging on social media

motives you’re engaging on social media because you want to learn something new

because you want to learn something new

because you want to learn something new and collaborate in that case share your

and collaborate in that case share your

and collaborate in that case share your opinions discuss the merits of the issue

opinions discuss the merits of the issue

opinions discuss the merits of the issue you can even disagree but dispute

you can even disagree but dispute

you can even disagree but dispute constructively focus on the ideas rather

constructively focus on the ideas rather

constructively focus on the ideas rather than the person and most importantly we

than the person and most importantly we

than the person and most importantly we should remember

should remember

should remember it is so important to have these kinds

it is so important to have these kinds

it is so important to have these kinds of conversations because we should hear

of conversations because we should hear

of conversations because we should hear alternative points of views only by

alternative points of views only by

alternative points of views only by truly understanding another person’s

truly understanding another person’s

truly understanding another person’s perspective understanding where they’re

perspective understanding where they’re

perspective understanding where they’re coming from can we begin to determine

coming from can we begin to determine

coming from can we begin to determine and find sites for building community

and find sites for building community

and find sites for building community and for coming together in solidarity to

and for coming together in solidarity to

and for coming together in solidarity to move forward so I must say I do love the

move forward so I must say I do love the

move forward so I must say I do love the cute cat picture I really think it’s

cute cat picture I really think it’s

cute cat picture I really think it’s important every so often for us to sit

important every so often for us to sit

important every so often for us to sit back and to relax and to share stories

back and to relax and to share stories

back and to relax and to share stories with friends and to post really fun

with friends and to post really fun

with friends and to post really fun things but if our goal is to engage in

things but if our goal is to engage in

things but if our goal is to engage in social media in a way in which we have

social media in a way in which we have

social media in a way in which we have meaningful conversations to move people

meaningful conversations to move people

meaningful conversations to move people forward to shape a fair and just world

forward to shape a fair and just world

forward to shape a fair and just world we have to remember that social media

we have to remember that social media

we have to remember that social media can be an important tool for social

can be an important tool for social

can be an important tool for social change and so I ask you how will you use

change and so I ask you how will you use

change and so I ask you how will you use your online voice

your online voice

your online voice [Applause]

”

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