work is to create pre-wine images
works in a design agency where
we build every day with website
name is image of the wines
Our goal is that each project is
to make the acrid bottle a
love at first sight for the consumer
This is a long process that starts
always with an empty bottle like the
pants without a label and the question
obvious how much is going to a bottle
no label is worth anything because it
we know who is inside, not even
we know it’s vini that’s there
inside is the vintages found in the
tomb of Tutankhamun had a
year and producer and vineyard registration
I had come from where I came from
tanks
It is therefore essential to inform why
bottle talent and give the first 10
bottles of port wine not only
harbor written an zinho vote today
because we had that for example here we have
several videos of the port all the defendants
coming from all and to the same year 97
offers but all with particularities
many different
we have that the packaging also needs
not only to inform how to differentiate it
we looked at one act on the plate was one
supermarket
we noticed that with new brands
accepts every day in different
segments 3
We have to differentiate, too.
we must reach the consumer even by
because we know that 50 to 80 per
percent of purchasing decisions are
made at the supermarket face
shelf and that the consumer is that
go buy
less than two seconds is important.
our goal in wines in the other
light products for example the packaging is
a complement to that of the product itself
in the end no packaging is the only
information we have about twice
What are we getting into?
the bottle
both our goal is to create a love
at first is to make the
Light consumer, this is ours and ours.
The purpose of the label design is to
creating a narrative is to create a
narrative that communicates with the consumer
because it helps you dignify what it is that
will get what’s inside the bottle
stirs how do you make one of the deck
where do we build this such
narrative in my profession
creativity is not just that
marketing service and therefore this
story has to be true and has
that start at the origin and so in
each project you are looking for clues
which are certainly in the origin or in the
rain is wine that should not come out
we make so many haiti but we also do
some here everything says want to know everything
spoke with the Falcon winemaker the producer
because its 8 notes harbor veins almost like
an inspector looking for clues and everything
one note interests a history of
revenge not the earth air
everything is the bill to later bring all
these segments for the here a job
with a team of creative designers and
begin to construct a narrative
that tells all this has to be
sensory decoding of the
experience you will have later is
consume the sad end example that I
I think my way of telling how
is it that this creative process happens
in my area and start with the one that is
a wine fight for 2009 my friends
sandra and these areas andré tavares e
these areas of bath
Mrs mary them the ze this project
began a conversation with Sandra where
we were working on another project
in a vineyard and where if I will do so
a strong bond to help us as it is
This is not where I started calling and
I started just doing a first
story because this is if they
susana is sandra lives in douro and suzana
lived in the I gave many years they were very
friends were always together and did not
worked together we hope to work in
their projects were more
for personal reasons and suzana goes
live the streets and they are immense
professional success in their lives
full work either one or another
are prime prizes over access
Because you do not know, Sandra has one.
direct bond with husband and I came
Most rated Portuguese
this is also won the prize of
best in the world and this is ready
project they had together I
was an alibi for
can return to act together then cap
of the mind reminds me of the name crochet or
be two women together
you and crochet and put the conversation in
day
and this was a project to join were
to repurchase several of the
crochet set to inspire us
in these designs have 2 sp2 little birds and
had one was that several design awards
a god the optical penta is the most
high in our category of Beijing and was
a project that I really enjoyed doing
and continue to give both in an inspired
in the very feminine universe which is two
women together to point-to-point
build anything in this case with
wine I think they should not know
that no one then why it matters is
is what this represents and symbology
behind this image
other work
there was also this time the alentejo
there I went through seeing the site was
a line fears nothing more even
the kitty is a project
relatively recent
I did not see a cellar a house a palace
producer was not the port is not
Portuguese is the north is connected to
other projects or that I’m going to preach
that this was having the single
particular
there is one thing is that it is on the sea
whether this wine was the first project
on the vicentina coast in the alentejo but along
the sea and the 20 have a huge
Atlantic influence and therefore the
central idea of this destination of this brand
that had to be
is the geographical situation attesting
proximity to the sea
I came from the Costa Vicentina is more efficient
not the first wine on the Atlantic coast
of the Atlantic coast on the Vincentian coast
reaching the Atlantic coast and not
Do you know where we were looking for this?
image and why
the fusion of the sea with the sky reminds
A glass I like very rocknroll.
will probably be the inspiration
It’s this one
this wine has a characteristic
this is because of this proximity to the sea
and three days took the team in that
region
at that time maturation of the grapes during
summer
the cast is so many other 20 years
are dying of heat as attractions
is big and this one has a lot
exhausting fresh
This greatly influences 2011
coming more fresh will consume
especially in the higher categories
is and so this is this weather is over
also for inspiring us to build
is gamer calling names to wines is not
only that blue but we created three grams
having pink air inlet called
of blood 76 or the signs in the blue sky
and the e and still higher of wines with a
more complex galas called in the fog
precisely because of this influence of the
user
another project the last one this time
olive oil also from fashion and that
faithful to the builders.
denied and there I went and took him to the rival
between Évora and Estremoz and profit and
the owners a couple inside the
high school teacher teacher
have inherited it is the known
grandparents and great-grandparents and perhaps
passed from generation to generation as
a jewel and I did not know that I was ill
I did not know what I meant by
they just kept thinking for love and for
I already had because I have this is a
olival family and think
tricked them talked and called 3
We need a package of our price.
and I think there is a project that
the competitors with the inherent
difficulties of competing
who will find them when they want
this on a supermarket shelf
is not where other brands much more
strong and cost-effective much more
casualties will make the first
So I thought let’s think about the other one.
market which are precisely the
tourists visiting the city of évora
and let’s create a big one bottle
blue that is 11 at the same time a
of Syrah inspired by the
Figured estremoz of the game will
put dudu also imagined this was
while he was with her.
conversation does not carry a statuette of
popular art made by accused of
for years.
feelings and crafts and finally this
represents I think it’s beautiful and connects
dollars blinded with these traits
distinctive of a normal heart
would unite with love or be the
same feeling that had behind
this project will maintain the
aurival and we call love and sex
oovoo exists there has brought the rivals
quadrennium john health
detail is what made it designed your
interpretation of this figure and this
Moved the site, my love, and be too.
won a few prizes again
appointed for penta hours this year the
international prize that we are
very important and
[Music]
that is seen is transported in a
in a very simple package
ecological and economic and that
It turns out this turned out to be a success.
I can also say that your
owners are thinking broadly
who played us permanently with the
Touring shopping tourists is the
Kissing a lot of people, the TV is I’m
think of extending production and judging
the olive groves the two neighbors and in the
time and still a while ago I ran away from
river forwards the highest of this premium
this nomination for the prize and they
they answered master of as much as i would
Liliane realized that so often not
We just had to find this for myself.
It’s the most rewarding thing at work.
This part oo, after what is
should show here
How bad is a vant story?
that has to be true and that it is
always associated with a design
impactful and enlightening is can create
successfully
can be a success and of course the
packaging influence purchase
determines the choice and
It’s funny that it even influences proof.
even professionals by class of the
professionals are influenced by the
image or be a professional taster
name is different than a crease
image or without an image in a blind
and this picture can be both positive
how negative can have an influence
both positive and negative
ready our goal is to be
this love at first sight evolve into
legal relationships forever ie
that the consumer removes the purchase
establish an emotional relationship with
the brands we have developed
thank you
[Applause]
”
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