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Designing Culturally Responsive Programming | Elisa Frost | TEDxAmericanUniversity


I would like to tell you the story of a

I would like to tell you the story of a development program that failed I would

development program that failed I would

development program that failed I would like to take you back 50 years ago to

like to take you back 50 years ago to

like to take you back 50 years ago to Iran when the Shah was still in power

Iran when the Shah was still in power

Iran when the Shah was still in power the Shah had a vision of westernizing

the Shah had a vision of westernizing

the Shah had a vision of westernizing the country and the US was ecstatic

the country and the US was ecstatic

the country and the US was ecstatic about the opportunity to make Iran the

about the opportunity to make Iran the

about the opportunity to make Iran the example of the possibilities of a

example of the possibilities of a

example of the possibilities of a Western development program but despite

Western development program but despite

Western development program but despite the Shahs full dedication to the success

the Shahs full dedication to the success

the Shahs full dedication to the success of the program it fell flat as part of

of the program it fell flat as part of

of the program it fell flat as part of the Shahs initiative in 1967 he launched

the Shahs initiative in 1967 he launched

the Shahs initiative in 1967 he launched a family planning program support of

a family planning program support of

a family planning program support of experts from the population council but

experts from the population council but

experts from the population council but despite the Shahs full commitment to the

despite the Shahs full commitment to the

despite the Shahs full commitment to the success of the program it fell flat when

success of the program it fell flat when

success of the program it fell flat when the program ended abruptly after just 12

the program ended abruptly after just 12

the program ended abruptly after just 12 years women were only having marginally

years women were only having marginally

years women were only having marginally fewer children than they had had prior

fewer children than they had had prior

fewer children than they had had prior to the beginning of this program and

to the beginning of this program and

to the beginning of this program and towards the end fertility had begun to

towards the end fertility had begun to

towards the end fertility had begun to climb again why did this program fail it

climb again why did this program fail it

climb again why did this program fail it seems like it was set up to succeed it

seems like it was set up to succeed it

seems like it was set up to succeed it had the full support of the government

had the full support of the government

had the full support of the government which had received thorough guidance on

which had received thorough guidance on

which had received thorough guidance on the delivery of information and services

the delivery of information and services

the delivery of information and services the messaging of the program was rights

the messaging of the program was rights

the messaging of the program was rights based it emphasized the right of couples

based it emphasized the right of couples

based it emphasized the right of couples to make decisions about their own family

to make decisions about their own family

to make decisions about their own family size but the program was still met with

size but the program was still met with

size but the program was still met with hesitation and mistrust why first the

hesitation and mistrust why first the

hesitation and mistrust why first the program failed to integrate the

program failed to integrate the

program failed to integrate the religious leaders and gain their support

religious leaders and gain their support

religious leaders and gain their support there was not even an effort to

there was not even an effort to

there was not even an effort to publicize a pre-existing religious

publicize a pre-existing religious

publicize a pre-existing religious ruling from Iran that had clarified that

ruling from Iran that had clarified that

ruling from Iran that had clarified that there was no religious prohibition to

there was no religious prohibition to

there was no religious prohibition to the use of any temporary method of

the use of any temporary method of

the use of any temporary method of preventing pregnancy and this mistake

preventing pregnancy and this mistake

preventing pregnancy and this mistake was made despite the fact that programs

was made despite the fact that programs

was made despite the fact that programs from across the globe from Costa Rica to

from across the globe from Costa Rica to

from across the globe from Costa Rica to Iran to Pakistan have demonstrated the

Iran to Pakistan have demonstrated the

Iran to Pakistan have demonstrated the importance of the support of local

importance of the support of local

importance of the support of local religious leadership for the success of

religious leadership for the success of

religious leadership for the success of a family planning program additionally a

a family planning program additionally a

a family planning program additionally a great mistrust had developed for this

great mistrust had developed for this

great mistrust had developed for this program in Iran even though the

program in Iran even though the

program in Iran even though the messaging had emphasized the right for

messaging had emphasized the right for

messaging had emphasized the right for couples to make decisions about their

couples to make decisions about their

couples to make decisions about their family size many were suspicious they

family size many were suspicious they

family size many were suspicious they suspected it was a plot by the West to

suspected it was a plot by the West to

suspected it was a plot by the West to limit the size of the Muslim population

limit the size of the Muslim population

limit the size of the Muslim population I spent a lot of time during the past

I spent a lot of time during the past

I spent a lot of time during the past five years studying the history of

five years studying the history of

five years studying the history of family planning programs in the Muslim

family planning programs in the Muslim

family planning programs in the Muslim world and I’ve seen some that have

world and I’ve seen some that have

world and I’ve seen some that have worked well but I’ve also seen a number

worked well but I’ve also seen a number

worked well but I’ve also seen a number that have failed even ongoing programs

that have failed even ongoing programs

that have failed even ongoing programs in places like Egypt and Pakistan have

in places like Egypt and Pakistan have

in places like Egypt and Pakistan have continued to make similar mistakes to

continued to make similar mistakes to

continued to make similar mistakes to those that were made during this program

those that were made during this program

those that were made during this program in Iran when the program began in 1965

in Iran when the program began in 1965

in Iran when the program began in 1965 in Egypt it had the support of USAID and

in Egypt it had the support of USAID and

in Egypt it had the support of USAID and it enjoyed that support for decades but

it enjoyed that support for decades but

it enjoyed that support for decades but despite the duration of this program it

despite the duration of this program it

despite the duration of this program it only experienced moderate success fifty

only experienced moderate success fifty

only experienced moderate success fifty years into the program women were having

years into the program women were having

years into the program women were having about half the number of children they

about half the number of children they

about half the number of children they had had prior to the beginning of the

had had prior to the beginning of the

had had prior to the beginning of the program but they were still having on

program but they were still having on

program but they were still having on average above three children and this

average above three children and this

average above three children and this meant that population growth was still

meant that population growth was still

meant that population growth was still high and there was a strain on resources

high and there was a strain on resources

high and there was a strain on resources and there were a couple of factors that

and there were a couple of factors that

and there were a couple of factors that limited the success of this program even

limited the success of this program even

limited the success of this program even though high profile religious leaders

though high profile religious leaders

though high profile religious leaders including state-sponsored sheiks

including state-sponsored sheiks

including state-sponsored sheiks offered their support for the program

offered their support for the program

offered their support for the program since the 1980s a number of other

since the 1980s a number of other

since the 1980s a number of other religious leaders remained skeptical and

religious leaders remained skeptical and

religious leaders remained skeptical and rejected the program additionally

rejected the program additionally

rejected the program additionally at times the program had initiatives

at times the program had initiatives

at times the program had initiatives that reinforced concerns about the

that reinforced concerns about the

that reinforced concerns about the program in the 1980s there was a big

program in the 1980s there was a big

program in the 1980s there was a big push to expand the use of IUDs and IUDs

push to expand the use of IUDs and IUDs

push to expand the use of IUDs and IUDs are a great tool because they are what’s

are a great tool because they are what’s

are a great tool because they are what’s called a long-acting reversible

called a long-acting reversible

called a long-acting reversible contraceptive and that means a woman may

contraceptive and that means a woman may

contraceptive and that means a woman may use an IUD to space births for years

use an IUD to space births for years

use an IUD to space births for years with only minimal effort and minimal

with only minimal effort and minimal

with only minimal effort and minimal medical intervention but if she wants

medical intervention but if she wants

medical intervention but if she wants another child she’s able to do so but in

another child she’s able to do so but in

another child she’s able to do so but in Egypt in the 1980s that’s not what I you

Egypt in the 1980s that’s not what I you

Egypt in the 1980s that’s not what I you DS are used for they were not used to

DS are used for they were not used to

DS are used for they were not used to empower women they were pushed in

empower women they were pushed in

empower women they were pushed in response to reports that it described

response to reports that it described

response to reports that it described Egyptian women as not being responsible

Egyptian women as not being responsible

Egyptian women as not being responsible enough to use oral contraceptives

enough to use oral contraceptives

enough to use oral contraceptives properly in effect they were used as a

properly in effect they were used as a

properly in effect they were used as a barrier to preventing women from having

barrier to preventing women from having

barrier to preventing women from having more children without first visiting

more children without first visiting

more children without first visiting their doctor to have an IUD removed in

their doctor to have an IUD removed in

their doctor to have an IUD removed in Pakistan the program was launched in

Pakistan the program was launched in

Pakistan the program was launched in 1965 and it continues to receive support

1965 and it continues to receive support

1965 and it continues to receive support from USAID and fifty years after the

from USAID and fifty years after the

from USAID and fifty years after the program began the fertility rate has not

program began the fertility rate has not

program began the fertility rate has not quite dropped it has decreased notably

quite dropped it has decreased notably

quite dropped it has decreased notably but women are still having well above

but women are still having well above

but women are still having well above three children closer to four children

three children closer to four children

three children closer to four children on average and this program faced

on average and this program faced

on average and this program faced similar challenges to that program in

similar challenges to that program in

similar challenges to that program in Iran and that program in Egypt the

Iran and that program in Egypt the

Iran and that program in Egypt the support of religious leadership was

support of religious leadership was

support of religious leadership was inconsistent and this had a significant

inconsistent and this had a significant

inconsistent and this had a significant impact on individual communities in fact

impact on individual communities in fact

impact on individual communities in fact the Pakistan National Institute of

the Pakistan National Institute of

the Pakistan National Institute of population studies found that women were

population studies found that women were

population studies found that women were 70% more likely to use contraceptives in

70% more likely to use contraceptives in

70% more likely to use contraceptives in communities where their religious leader

communities where their religious leader

communities where their religious leader had offered explicit support and again

had offered explicit support and again

had offered explicit support and again there were imperfect initiatives during

there were imperfect initiatives during

there were imperfect initiatives during the early years of this program

the early years of this program

the early years of this program men were actually paid to receive

men were actually paid to receive

men were actually paid to receive vasectomies and this disproportionately

vasectomies and this disproportionately

vasectomies and this disproportionately took power away from poor men because

took power away from poor men because

took power away from poor men because when you offer a poor man money to do

when you offer a poor man money to do

when you offer a poor man money to do something he may not feel that he has

something he may not feel that he has

something he may not feel that he has the power to do to say no and this

the power to do to say no and this

the power to do to say no and this initiative cause some possum Ungh many

initiative cause some possum Ungh many

initiative cause some possum Ungh many religious leaders because many Muslims

religious leaders because many Muslims

religious leaders because many Muslims consider any elective sterilization

consider any elective sterilization

consider any elective sterilization procedure to be forbidden so we have

procedure to be forbidden so we have

procedure to be forbidden so we have three examples of programs that have

three examples of programs that have

three examples of programs that have failed but we also have examples of

failed but we also have examples of

failed but we also have examples of times that it has worked well so let’s

times that it has worked well so let’s

times that it has worked well so let’s go back to that first program in Iran

go back to that first program in Iran

go back to that first program in Iran because 10 years later Iran launched a

because 10 years later Iran launched a

because 10 years later Iran launched a second program and this time it thrived

second program and this time it thrived

second program and this time it thrived fertility plummeted couples embraced

fertility plummeted couples embraced

fertility plummeted couples embraced contraception and after just 10 years

contraception and after just 10 years

contraception and after just 10 years the fertility rate had more than halved

the fertility rate had more than halved

the fertility rate had more than halved Egypt and Pakistan did not experience

Egypt and Pakistan did not experience

Egypt and Pakistan did not experience this same level of change in the course

this same level of change in the course

this same level of change in the course of more than 50 years and the fertility

of more than 50 years and the fertility

of more than 50 years and the fertility rate in Iran has continued to drop today

rate in Iran has continued to drop today

rate in Iran has continued to drop today women in Iran have fewer children than

women in Iran have fewer children than

women in Iran have fewer children than women in the United States and women

women in the United States and women

women in the United States and women married women in both countries use

married women in both countries use

married women in both countries use contraception at identical rates this

contraception at identical rates this

contraception at identical rates this program in Iran the second program was

program in Iran the second program was

program in Iran the second program was able to succeed because it addressed the

able to succeed because it addressed the

able to succeed because it addressed the first program’s shortcomings in a

first program’s shortcomings in a

first program’s shortcomings in a meaningful way it involved the religious

meaningful way it involved the religious

meaningful way it involved the religious leadership rigorously they became an

leadership rigorously they became an

leadership rigorously they became an integral part in the development of the

integral part in the development of the

integral part in the development of the program and this was partially a result

program and this was partially a result

program and this was partially a result of the fact that Iran became a

of the fact that Iran became a

of the fact that Iran became a theocratic state after the Iranian

theocratic state after the Iranian

theocratic state after the Iranian Revolution in 1979 so the same political

Revolution in 1979 so the same political

Revolution in 1979 so the same political leaders who were driving the program

leaders who were driving the program

leaders who were driving the program this time were also religious leaders

this time were also religious leaders

this time were also religious leaders and so they were prepared to discuss the

and so they were prepared to discuss the

and so they were prepared to discuss the program in social and economic terms

program in social and economic terms

program in social and economic terms that justified the program in an Islamic

that justified the program in an Islamic

that justified the program in an Islamic context

context

context an Iran without a strong advantage here

an Iran without a strong advantage here

an Iran without a strong advantage here because the Shia Islam practice in Iran

because the Shia Islam practice in Iran

because the Shia Islam practice in Iran is much more hierarchical and

is much more hierarchical and

is much more hierarchical and centralized than in Sunni Islam so it

centralized than in Sunni Islam so it

centralized than in Sunni Islam so it did not face the same challenges of

did not face the same challenges of

did not face the same challenges of gaining the universal support of

gaining the universal support of

gaining the universal support of religious leadership in dealing with

religious leadership in dealing with

religious leadership in dealing with inconsistencies but also addressed other

inconsistencies but also addressed other

inconsistencies but also addressed other shortcomings too it addressed mistrust

shortcomings too it addressed mistrust

shortcomings too it addressed mistrust in the program by changing and building

in the program by changing and building

in the program by changing and building upon its narrative that family it was

upon its narrative that family it was

upon its narrative that family it was the right of families to determine their

the right of families to determine their

the right of families to determine their family size and it introduced fertility

family size and it introduced fertility

family size and it introduced fertility treatments as part of the program to

treatments as part of the program to

treatments as part of the program to empower families who could not have as

empower families who could not have as

empower families who could not have as many children as they wanted to have

many children as they wanted to have

many children as they wanted to have more children so this changed

more children so this changed

more children so this changed perceptions about the program it was not

perceptions about the program it was not

perceptions about the program it was not a plot and couples who wanted them felt

a plot and couples who wanted them felt

a plot and couples who wanted them felt comfortable accessing contraceptive

comfortable accessing contraceptive

comfortable accessing contraceptive resources so what can we learn from

resources so what can we learn from

resources so what can we learn from these three programs how can we better

these three programs how can we better

these three programs how can we better design development programs in the

design development programs in the

design development programs in the future first we need to work to empower

future first we need to work to empower

future first we need to work to empower the people we are aiding people want and

the people we are aiding people want and

the people we are aiding people want and are willing to work for what they will

are willing to work for what they will

are willing to work for what they will believe is best for themselves and their

believe is best for themselves and their

believe is best for themselves and their families we can help them make better

families we can help them make better

families we can help them make better choices by introducing new information

choices by introducing new information

choices by introducing new information or new technologies but we cannot make

or new technologies but we cannot make

or new technologies but we cannot make decisions for people and nor should we

decisions for people and nor should we

decisions for people and nor should we because anytime you introduce a

because anytime you introduce a

because anytime you introduce a technology or a program the in if it’s

technology or a program the in if it’s

technology or a program the in if it’s the aid agency of individuals you are

the aid agency of individuals you are

the aid agency of individuals you are trying to help you are going to generate

trying to help you are going to generate

trying to help you are going to generate mistrust second you need to know the

mistrust second you need to know the

mistrust second you need to know the context you are working in you need to

context you are working in you need to

context you are working in you need to know the social structures and beliefs

know the social structures and beliefs

know the social structures and beliefs that will guide people’s decisions and

that will guide people’s decisions and

that will guide people’s decisions and this means you need to collaborate with

this means you need to collaborate with

this means you need to collaborate with local leaders and be prepared to change

local leaders and be prepared to change

local leaders and be prepared to change your ideas about how the program should

your ideas about how the program should

your ideas about how the program should be implemented so that it aligns with

be implemented so that it aligns with

be implemented so that it aligns with local values

local values

local values third you need to be prepared to not

third you need to be prepared to not

third you need to be prepared to not only listen to but to respond to

only listen to but to respond to

only listen to but to respond to resistance to your program that means

resistance to your program that means

resistance to your program that means that even after the program has been

that even after the program has been

that even after the program has been launched you need to not only listen for

launched you need to not only listen for

launched you need to not only listen for but seek out your programs critics and

but seek out your programs critics and

but seek out your programs critics and if you are hearing patterns in the

if you are hearing patterns in the

if you are hearing patterns in the within the feedback you receive you need

within the feedback you receive you need

within the feedback you receive you need to be prepared to make changes to your

to be prepared to make changes to your

to be prepared to make changes to your program and you need to be prepared to

program and you need to be prepared to

program and you need to be prepared to do so

do so

do so even if it feels counterintuitive to

even if it feels counterintuitive to

even if it feels counterintuitive to your program schools if we are able to

your program schools if we are able to

your program schools if we are able to incorporate these three elements into

incorporate these three elements into

incorporate these three elements into development programs we will be able to

development programs we will be able to

development programs we will be able to design projects that are both more

design projects that are both more

design projects that are both more ethical and more effective thank you

ethical and more effective thank you

ethical and more effective thank you [Applause]

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