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Design for inclusion with food | Veronica Fossa | TEDxAveiro


[Music]

[Music] during my university studies I worked in

during my university studies I worked in

during my university studies I worked in many places we share one thing the lack

many places we share one thing the lack

many places we share one thing the lack of humanity at work I often ate by

of humanity at work I often ate by

of humanity at work I often ate by myself literally there was no place

myself literally there was no place

myself literally there was no place where to eat except for the for the

where to eat except for the for the

where to eat except for the for the space in front of the vending machines

space in front of the vending machines

space in front of the vending machines you know those filled with junk food and

you know those filled with junk food and

you know those filled with junk food and coffee that irritate your stomach then I

coffee that irritate your stomach then I

coffee that irritate your stomach then I moved to Helsinki Finland for my studies

moved to Helsinki Finland for my studies

moved to Helsinki Finland for my studies the same day I arrived my flatmate

the same day I arrived my flatmate

the same day I arrived my flatmate invited me to join a restaurant a food

invited me to join a restaurant a food

invited me to join a restaurant a food carnival when anybody could open a

carnival when anybody could open a

carnival when anybody could open a restaurant for a day the whole city

restaurant for a day the whole city

restaurant for a day the whole city changes look strangers were eating

changes look strangers were eating

changes look strangers were eating together in the parks and in their

together in the parks and in their

together in the parks and in their living rooms and were I what a variety

living rooms and were I what a variety

living rooms and were I what a variety of cuisines and flavors restaurant they

of cuisines and flavors restaurant they

of cuisines and flavors restaurant they blew my mind a few months later I opened

blew my mind a few months later I opened

blew my mind a few months later I opened my first pop-up restaurant with a couple

my first pop-up restaurant with a couple

my first pop-up restaurant with a couple of friends followed by three more within

of friends followed by three more within

of friends followed by three more within the next few years it wasn’t until then

the next few years it wasn’t until then

the next few years it wasn’t until then that I started to observe how strangers

that I started to observe how strangers

that I started to observe how strangers socialized at a dinner at the dinners I

socialized at a dinner at the dinners I

socialized at a dinner at the dinners I attended and later on produced how

attended and later on produced how

attended and later on produced how supper clubs pop up everywhere around

supper clubs pop up everywhere around

supper clubs pop up everywhere around the world and how food brought

the world and how food brought

the world and how food brought everybody’s life together food the

everybody’s life together food the

everybody’s life together food the universal topic the unites people

universal topic the unites people

universal topic the unites people regardless of nationalities changes

regardless of nationalities changes

regardless of nationalities changes religious and political beliefs however

religious and political beliefs however

religious and political beliefs however I also noticed how coming together and

I also noticed how coming together and

I also noticed how coming together and feeling included is a totally different

feeling included is a totally different

feeling included is a totally different story

story

story try to arrange a meal with people who

try to arrange a meal with people who

try to arrange a meal with people who don’t know each other we have all been

don’t know each other we have all been

don’t know each other we have all been invited to dinners while we stick side

invited to dinners while we stick side

invited to dinners while we stick side by side to toast win hall for the whole

by side to toast win hall for the whole

by side to toast win hall for the whole time it takes guts to talk to strangers

time it takes guts to talk to strangers

time it takes guts to talk to strangers and to continue a conversation beyond

and to continue a conversation beyond

and to continue a conversation beyond what do you do unless there is somebody

what do you do unless there is somebody

what do you do unless there is somebody who facilitates while making such

who facilitates while making such

who facilitates while making such discoveries I recalled my early work

discoveries I recalled my early work

discoveries I recalled my early work experiences how I felt lonely and as

experiences how I felt lonely and as

experiences how I felt lonely and as cluded and how there wasn’t even a

cluded and how there wasn’t even a

cluded and how there wasn’t even a science of togetherness so I started

science of togetherness so I started

science of togetherness so I started talking to friends and family and many

talking to friends and family and many

talking to friends and family and many said how bad the food was in their

said how bad the food was in their

said how bad the food was in their workplaces and how the company culture

workplaces and how the company culture

workplaces and how the company culture didn’t support their well-being many of

didn’t support their well-being many of

didn’t support their well-being many of them felt excluded and are motivated at

them felt excluded and are motivated at

them felt excluded and are motivated at work that place work where we live most

work that place work where we live most

work that place work where we live most of our lives in fact most of us we spend

of our lives in fact most of us we spend

of our lives in fact most of us we spend at least 100,000 of our lives working

at least 100,000 of our lives working

at least 100,000 of our lives working but according to Gallup only 13% of

but according to Gallup only 13% of

but according to Gallup only 13% of employees worldwide feel engaged at work

employees worldwide feel engaged at work

employees worldwide feel engaged at work 13% that means that if we want to change

13% that means that if we want to change

13% that means that if we want to change the experience of work for people like

the experience of work for people like

the experience of work for people like my friends my family myself many years

my friends my family myself many years

my friends my family myself many years ago and many of you we need to do

ago and many of you we need to do

ago and many of you we need to do something about it

something about it

something about it so I thought if we can design dinners to

so I thought if we can design dinners to

so I thought if we can design dinners to bring strangers together why can’t we

bring strangers together why can’t we

bring strangers together why can’t we take it a step further and design for

take it a step further and design for

take it a step further and design for inclusion at work why can’t we design

inclusion at work why can’t we design

inclusion at work why can’t we design work environments where food could be a

work environments where food could be a

work environments where food could be a catalyst for conversation after all in

catalyst for conversation after all in

catalyst for conversation after all in the workplace people already know each

the workplace people already know each

the workplace people already know each other it should be easier right so I

other it should be easier right so I

other it should be easier right so I really believe that food can improve our

really believe that food can improve our

really believe that food can improve our lives our work life but I need some help

lives our work life but I need some help

lives our work life but I need some help so I kept thinking and I fell back on

so I kept thinking and I fell back on

so I kept thinking and I fell back on what I knew design and the way I learn

what I knew design and the way I learn

what I knew design and the way I learn about the Sun in school is that it’s

about the Sun in school is that it’s

about the Sun in school is that it’s much more than the look of an object

much more than the look of an object

much more than the look of an object like a lamp or chair it’s a way of

like a lamp or chair it’s a way of

like a lamp or chair it’s a way of thinking doing and behaving that is open

thinking doing and behaving that is open

thinking doing and behaving that is open to contribution and it’s open for

to contribution and it’s open for

to contribution and it’s open for exploration is basically an approach to

exploration is basically an approach to

exploration is basically an approach to life design in facts provides a set of

life design in facts provides a set of

life design in facts provides a set of intangible resources the supports the

intangible resources the supports the

intangible resources the supports the whole process from variation to the

whole process from variation to the

whole process from variation to the countless trial and error to the final

countless trial and error to the final

countless trial and error to the final result whether that is a product service

result whether that is a product service

result whether that is a product service or an experience like a meal it

or an experience like a meal it

or an experience like a meal it basically makes us understand how things

basically makes us understand how things

basically makes us understand how things are now and it helps us imaging things

are now and it helps us imaging things

are now and it helps us imaging things for

for

for future so when I founded we factory

future so when I founded we factory

future so when I founded we factory design became the framework to express

design became the framework to express

design became the framework to express food culture with three essential

food culture with three essential

food culture with three essential principles

principles

principles these are empathy trust and play today I

these are empathy trust and play today I

these are empathy trust and play today I will talk about play which is something

will talk about play which is something

will talk about play which is something really close to my heart

really close to my heart

really close to my heart plays what actually we dismiss as we

plays what actually we dismiss as we

plays what actually we dismiss as we grew up sadly because it’s such an

grew up sadly because it’s such an

grew up sadly because it’s such an important part of our human human nature

important part of our human human nature

important part of our human human nature in fact play improves our ability to

in fact play improves our ability to

in fact play improves our ability to learn it increased our openness to the

learn it increased our openness to the

learn it increased our openness to the other it actually builds creativity and

other it actually builds creativity and

other it actually builds creativity and an energy and it makes us less

an energy and it makes us less

an energy and it makes us less judgmental about ourselves and the

judgmental about ourselves and the

judgmental about ourselves and the others the first challenge I faced with

others the first challenge I faced with

others the first challenge I faced with every organization I work with in

every organization I work with in

every organization I work with in remaining how we eat at work it’s

remaining how we eat at work it’s

remaining how we eat at work it’s actually about figuring out a way to

actually about figuring out a way to

actually about figuring out a way to build a culture play true playing in

build a culture play true playing in

build a culture play true playing in fact have learned that this is the only

fact have learned that this is the only

fact have learned that this is the only way whether we would like to see more

way whether we would like to see more

way whether we would like to see more human workplaces so to illustrate what I

human workplaces so to illustrate what I

human workplaces so to illustrate what I mean by building a cultural play to play

mean by building a cultural play to play

mean by building a cultural play to play I would like to share a story of a team

I would like to share a story of a team

I would like to share a story of a team of cooks teachers and school workers who

of cooks teachers and school workers who

of cooks teachers and school workers who learn how to improve their food service

learn how to improve their food service

learn how to improve their food service and be more inclusive today I come in I

and be more inclusive today I come in I

and be more inclusive today I come in I kick off this program I bring apples

kick off this program I bring apples

kick off this program I bring apples paper sheets and pencils and I asked

paper sheets and pencils and I asked

paper sheets and pencils and I asked them to draw an echo for 20 minutes

them to draw an echo for 20 minutes

them to draw an echo for 20 minutes silently this is the only rule I give I

silently this is the only rule I give I

silently this is the only rule I give I want them to I want to challenge them

want them to I want to challenge them

want them to I want to challenge them with an activity that only kids would do

with an activity that only kids would do

with an activity that only kids would do course being in the face in the region

course being in the face in the region

course being in the face in the region most famous for its apples they laugh at

most famous for its apples they laugh at

most famous for its apples they laugh at me Crusader they are adult women who

me Crusader they are adult women who

me Crusader they are adult women who were asked to draw an apple for 20

were asked to draw an apple for 20

were asked to draw an apple for 20 minutes some even complain and of course

minutes some even complain and of course

minutes some even complain and of course I mean I was expecting so but when I

I mean I was expecting so but when I

I mean I was expecting so but when I started looking around I see kuba stand

started looking around I see kuba stand

started looking around I see kuba stand footer is Apple’s doodles and even lost

footer is Apple’s doodles and even lost

footer is Apple’s doodles and even lost rations of all charts and people

rations of all charts and people

rations of all charts and people harvesting apples so we moved to the

harvesting apples so we moved to the

harvesting apples so we moved to the next exercise and the next exercise is

next exercise and the next exercise is

next exercise and the next exercise is about throwing a passion fruit

about throwing a passion fruit

about throwing a passion fruit now everybody’s panicking nobody knows

now everybody’s panicking nobody knows

now everybody’s panicking nobody knows how a passionfruit look looks like some

how a passionfruit look looks like some

how a passionfruit look looks like some draw papayas other draws dragon fruits

draw papayas other draws dragon fruits

draw papayas other draws dragon fruits some try to take out the smartphone’s

some try to take out the smartphone’s

some try to take out the smartphone’s to Google it now we broke the silence

to Google it now we broke the silence

to Google it now we broke the silence finally I’ve achieved what I had planned

finally I’ve achieved what I had planned

finally I’ve achieved what I had planned to this exercise basically put everybody

to this exercise basically put everybody

to this exercise basically put everybody on the same boat there is no job title

on the same boat there is no job title

on the same boat there is no job title no expertise basically it stripped

no expertise basically it stripped

no expertise basically it stripped everybody’s half a corporate culture

everybody’s half a corporate culture

everybody’s half a corporate culture then the program continues and like in

then the program continues and like in

then the program continues and like in our tide hood we change we play role

our tide hood we change we play role

our tide hood we change we play role changes and the tea tree imagine

changes and the tea tree imagine

changes and the tea tree imagine themselves a cook and a cook imagine

themselves a cook and a cook imagine

themselves a cook and a cook imagine themselves a schoolteacher so learning

themselves a schoolteacher so learning

themselves a schoolteacher so learning from everybody unique perspective we

from everybody unique perspective we

from everybody unique perspective we actually create recipes with images and

actually create recipes with images and

actually create recipes with images and key words for both the baby with food

key words for both the baby with food

key words for both the baby with food allergies and food are gourmet and

allergies and food are gourmet and

allergies and food are gourmet and everybody contributes because everybody

everybody contributes because everybody

everybody contributes because everybody plays a relevant role in the company

plays a relevant role in the company

plays a relevant role in the company there is a woman I remember or perhaps

there is a woman I remember or perhaps

there is a woman I remember or perhaps she is a combination of many women we

she is a combination of many women we

she is a combination of many women we call her Martina she’s in her 40s she

call her Martina she’s in her 40s she

call her Martina she’s in her 40s she has two kids she works as a cook she

has two kids she works as a cook she

has two kids she works as a cook she loves what she does but she has never

loves what she does but she has never

loves what she does but she has never heard she and never had the chance to

heard she and never had the chance to

heard she and never had the chance to learn more about her job she actually

learn more about her job she actually

learn more about her job she actually was really skeptical about exercise and

was really skeptical about exercise and

was really skeptical about exercise and about the whole program and she

about the whole program and she

about the whole program and she questioned many of the activities we did

questioned many of the activities we did

questioned many of the activities we did during the program so to my surprise she

during the program so to my surprise she

during the program so to my surprise she came to me at the end saying you know if

came to me at the end saying you know if

came to me at the end saying you know if I knew that my kids spent an hour

I knew that my kids spent an hour

I knew that my kids spent an hour drawing an apple I told your classes for

drawing an apple I told your classes for

drawing an apple I told your classes for a waste of time

a waste of time

a waste of time she had it how thankful she was and how

she had it how thankful she was and how

she had it how thankful she was and how much clarity she gained about her unique

much clarity she gained about her unique

much clarity she gained about her unique perspective and about her unique

perspective and about her unique

perspective and about her unique contribution to the organization as a

contribution to the organization as a

contribution to the organization as a cook you see feeling included is so

cook you see feeling included is so

cook you see feeling included is so important this saw this story actually

important this saw this story actually

important this saw this story actually illustrates that implication or

illustrates that implication or

illustrates that implication or redesigning how we at work

redesigning how we at work

redesigning how we at work range is far beyond than just thinking

range is far beyond than just thinking

range is far beyond than just thinking about food into the rearmost self

about food into the rearmost self

about food into the rearmost self development self-confidence of course

development self-confidence of course

development self-confidence of course not every person is like Martina the

not every person is like Martina the

not every person is like Martina the change process of change is hard and the

change process of change is hard and the

change process of change is hard and the process of inclusion takes time it’s

process of inclusion takes time it’s

process of inclusion takes time it’s actually about rebalancing the power

actually about rebalancing the power

actually about rebalancing the power within an organization as an employer

within an organization as an employer

within an organization as an employer needs to pay equal attention to the seed

needs to pay equal attention to the seed

needs to pay equal attention to the seed the human talent as well as the soil the

the human talent as well as the soil the

the human talent as well as the soil the work environment which should support

work environment which should support

work environment which should support people well being it’s like basically a

people well being it’s like basically a

people well being it’s like basically a winemaker who knows that the Gould

winemaker who knows that the Gould

winemaker who knows that the Gould terroir is as equally important as the

terroir is as equally important as the

terroir is as equally important as the good health of grapes in my day to day

good health of grapes in my day to day

good health of grapes in my day to day job at we factory I’m learning the

job at we factory I’m learning the

job at we factory I’m learning the tooken to take the component of

tooken to take the component of

tooken to take the component of inclusion in design for that empower by

inclusion in design for that empower by

inclusion in design for that empower by design food can overcome some of our

design food can overcome some of our

design food can overcome some of our deeply deeply rooted issues at work like

deeply deeply rooted issues at work like

deeply deeply rooted issues at work like engagement so if you’re sitting in the

engagement so if you’re sitting in the

engagement so if you’re sitting in the audience today I would like you to do

audience today I would like you to do

audience today I would like you to do something to ask your bosses and your

something to ask your bosses and your

something to ask your bosses and your colleagues to eat with you away from

colleagues to eat with you away from

colleagues to eat with you away from your computers and the constant parts of

your computers and the constant parts of

your computers and the constant parts of your phone stellar conversation get you

your phone stellar conversation get you

your phone stellar conversation get you one with them just imagine what your

one with them just imagine what your

one with them just imagine what your professional life could be how much more

professional life could be how much more

professional life could be how much more you would know about amazing human

you would know about amazing human

you would know about amazing human beings sitting all day long next to you

beings sitting all day long next to you

beings sitting all day long next to you how much more organisations would

how much more organisations would

how much more organisations would achieve if we put people first so why

achieve if we put people first so why

achieve if we put people first so why don’t we get a little bit playful and

don’t we get a little bit playful and

don’t we get a little bit playful and don’t we challenge our habit for role

don’t we challenge our habit for role

don’t we challenge our habit for role playing the workplace over food I

playing the workplace over food I

playing the workplace over food I guarantee you that food can nurture our

guarantee you that food can nurture our

guarantee you that food can nurture our humanity in the workplace regatta

”

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