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Design for Distinction | Alan Ledford | TEDxElPaso


thank you and good morning it’s great to

thank you and good morning it’s great to be with you all and that what has

be with you all and that what has

be with you all and that what has actually become my adopted hometown of

actually become my adopted hometown of

actually become my adopted hometown of El Paso I first visited El Paso in the

El Paso I first visited El Paso in the

El Paso I first visited El Paso in the January of 2012

January of 2012

January of 2012 I’d never been here before and all I

I’d never been here before and all I

I’d never been here before and all I knew at the time is what I’ve read and

knew at the time is what I’ve read and

knew at the time is what I’ve read and been told so West Texas town it’s in the

been told so West Texas town it’s in the

been told so West Texas town it’s in the desert on the border and it can be

desert on the border and it can be

desert on the border and it can be really windy that was it that was the

really windy that was it that was the

really windy that was it that was the totality of my knowledge what my

totality of my knowledge what my

totality of my knowledge what my perception was of El Paso at that point

perception was of El Paso at that point

perception was of El Paso at that point it was a negative per se but it wasn’t

it was a negative per se but it wasn’t

it was a negative per se but it wasn’t positive either it was kind of unknown

positive either it was kind of unknown

positive either it was kind of unknown frankly leaning more to the negative

frankly leaning more to the negative

frankly leaning more to the negative side now I will tell you that I believe

side now I will tell you that I believe

side now I will tell you that I believe that’s the perception that those outside

that’s the perception that those outside

that’s the perception that those outside of this community often have but what I

of this community often have but what I

of this community often have but what I found and what I definitely felt was

found and what I definitely felt was

found and what I definitely felt was what I’m gonna call the reality of El

what I’m gonna call the reality of El

what I’m gonna call the reality of El Paso and that is the tremendous

Paso and that is the tremendous

Paso and that is the tremendous potential that this region has and that

potential that this region has and that

potential that this region has and that potential is the subject of my talk

potential is the subject of my talk

potential is the subject of my talk today now little background

today now little background

today now little background I’m the Californian born and raised in a

I’m the Californian born and raised in a

I’m the Californian born and raised in a small town two hours north of the bay

small town two hours north of the bay

small town two hours north of the bay area where I grew up on a ranch than my

area where I grew up on a ranch than my

area where I grew up on a ranch than my family owned and operated for two

family owned and operated for two

family owned and operated for two generations have you ever heard of Ukiah

generations have you ever heard of Ukiah

generations have you ever heard of Ukiah most people have it oh here’s one that

most people have it oh here’s one that

most people have it oh here’s one that has one of the reasons I really love

has one of the reasons I really love

has one of the reasons I really love this community is because I can actually

this community is because I can actually

this community is because I can actually spell El Paso I settled in the Bay Area

spell El Paso I settled in the Bay Area

spell El Paso I settled in the Bay Area for college met my wife and that’s where

for college met my wife and that’s where

for college met my wife and that’s where we decided we were going to live and

we decided we were going to live and

we decided we were going to live and raise our family now this is despite but

raise our family now this is despite but

raise our family now this is despite but I’ll call an addiction to the sports and

I’ll call an addiction to the sports and

I’ll call an addiction to the sports and entertainment business that developed

entertainment business that developed

entertainment business that developed over the course of time and it’s a

over the course of time and it’s a

over the course of time and it’s a business that often requires frequent

business that often requires frequent

business that often requires frequent relocation now at this point you may be

relocation now at this point you may be

relocation now at this point you may be asking yourself what qualifications does

asking yourself what qualifications does

asking yourself what qualifications does this guy this California the worst kind

this guy this California the worst kind

this guy this California the worst kind the California have to tell me about my

the California have to tell me about my

the California have to tell me about my city well it’s a good question the

city well it’s a good question the

city well it’s a good question the answer is I think I can share a unique

answer is I think I can share a unique

answer is I think I can share a unique perspective after visiting and working

perspective after visiting and working

perspective after visiting and working here in this community for basically six

here in this community for basically six

here in this community for basically six years about what I fought in 2012

years about what I fought in 2012

years about what I fought in 2012 and what I see in 2017 in the future now

and what I see in 2017 in the future now

and what I see in 2017 in the future now after working here for almost six years

after working here for almost six years

after working here for almost six years what my experiences tell me is that this

what my experiences tell me is that this

what my experiences tell me is that this is a city on a spectacular rise now it’s

is a city on a spectacular rise now it’s

is a city on a spectacular rise now it’s my perspective is a little bit like that

my perspective is a little bit like that

my perspective is a little bit like that of the distant uncle who shows up after

of the distant uncle who shows up after

of the distant uncle who shows up after five years walks in a house and says wow

five years walks in a house and says wow

five years walks in a house and says wow the kids have sure grown it’s a it’s a

the kids have sure grown it’s a it’s a

the kids have sure grown it’s a it’s a unique perspective but the perspective

unique perspective but the perspective

unique perspective but the perspective of an outsider that those of you on the

of an outsider that those of you on the

of an outsider that those of you on the inside may be a little bit too close to

inside may be a little bit too close to

inside may be a little bit too close to recognize and may in fact take for

recognize and may in fact take for

recognize and may in fact take for granted

granted

granted well El Paso has grown and it’s grown in

well El Paso has grown and it’s grown in

well El Paso has grown and it’s grown in many ways to the point where I believe

many ways to the point where I believe

many ways to the point where I believe it can be become something very special

it can be become something very special

it can be become something very special for the purpose of today’s this

for the purpose of today’s this

for the purpose of today’s this discussion you can call it whatever fits

discussion you can call it whatever fits

discussion you can call it whatever fits for you I’m going to refer to it as a

for you I’m going to refer to it as a

for you I’m going to refer to it as a city of distinction and I’d like to

city of distinction and I’d like to

city of distinction and I’d like to share with you why I feel this way and

share with you why I feel this way and

share with you why I feel this way and how I see El Paso getting there now as

how I see El Paso getting there now as

how I see El Paso getting there now as you might expect I’m going to use the

you might expect I’m going to use the

you might expect I’m going to use the chihuahuas as sort of to draw some

chihuahuas as sort of to draw some

chihuahuas as sort of to draw some analogies from and our experiences the

analogies from and our experiences the

analogies from and our experiences the things we’ve learned and some of the

things we’ve learned and some of the

things we’ve learned and some of the principles we have applied I believe can

principles we have applied I believe can

principles we have applied I believe can be helpful as we look at El Paso’s

be helpful as we look at El Paso’s

be helpful as we look at El Paso’s future in fact the twala’s just might

future in fact the twala’s just might

future in fact the twala’s just might serve as a microcosm or a small scale

serve as a microcosm or a small scale

serve as a microcosm or a small scale model for what can be on a much larger

model for what can be on a much larger

model for what can be on a much larger scale in this community now when I

scale in this community now when I

scale in this community now when I arrived here I found a city on the cusp

arrived here I found a city on the cusp

arrived here I found a city on the cusp local philanthropist business and civic

local philanthropist business and civic

local philanthropist business and civic leaders who had a vision and that vision

leaders who had a vision and that vision

leaders who had a vision and that vision was to transform the community and

was to transform the community and

was to transform the community and especially the downtown and in part to

especially the downtown and in part to

especially the downtown and in part to do so using a sports team a new stadium

do so using a sports team a new stadium

do so using a sports team a new stadium to play baseball to help build momentum

to play baseball to help build momentum

to play baseball to help build momentum for this transformation imagine that a

for this transformation imagine that a

for this transformation imagine that a sports team and the American pastime

sports team and the American pastime

sports team and the American pastime could be part of this process

could be part of this process

could be part of this process now simultaneously as many of you recall

now simultaneously as many of you recall

now simultaneously as many of you recall the city was contemplating and later

the city was contemplating and later

the city was contemplating and later approved by a margin of I believe 72%

approved by a margin of I believe 72%

approved by a margin of I believe 72% a number of almost 500 million dollars

a number of almost 500 million dollars

a number of almost 500 million dollars in bonds to support projects that would

in bonds to support projects that would

in bonds to support projects that would further this transformative process it

further this transformative process it

further this transformative process it was clearly a compelling vision from my

was clearly a compelling vision from my

was clearly a compelling vision from my standpoint increase the quality of life

standpoint increase the quality of life

standpoint increase the quality of life promote economic development and as a

promote economic development and as a

promote economic development and as a result become much more competitive as a

result become much more competitive as a

result become much more competitive as a region

region

region well simultaneously during that time I

well simultaneously during that time I

well simultaneously during that time I was knee-deep working with Mountain star

was knee-deep working with Mountain star

was knee-deep working with Mountain star Sports Group to buy a team and do all

Sports Group to buy a team and do all

Sports Group to buy a team and do all the things that you do to finance design

the things that you do to finance design

the things that you do to finance design build a new ballpark and to create a new

build a new ballpark and to create a new

build a new ballpark and to create a new business and we were all doing this from

business and we were all doing this from

business and we were all doing this from scratch as you can imagine time was

scratch as you can imagine time was

scratch as you can imagine time was flying by before we knew it it was

flying by before we knew it it was

flying by before we knew it it was October 22nd 2013 day in our minds that

October 22nd 2013 day in our minds that

October 22nd 2013 day in our minds that will live in infamy and I’ll tell you

will live in infamy and I’ll tell you

will live in infamy and I’ll tell you why we were gathered with 1,500 people

why we were gathered with 1,500 people

why we were gathered with 1,500 people in the plaza theater next door virtually

in the plaza theater next door virtually

in the plaza theater next door virtually every member of the media from El Paso

every member of the media from El Paso

every member of the media from El Paso and many from Juarez and we were there

and many from Juarez and we were there

and many from Juarez and we were there to hear the answer to the most sought

to hear the answer to the most sought

to hear the answer to the most sought after secret in decades in El Paso what

after secret in decades in El Paso what

after secret in decades in El Paso what is the name of this new baseball team

well the curtains drew open the confetti

well the curtains drew open the confetti cannons went off the music blared the

cannons went off the music blared the

cannons went off the music blared the balloons dropped and we announced we

balloons dropped and we announced we

balloons dropped and we announced we were the El Paso chihuahuas well the

were the El Paso chihuahuas well the

were the El Paso chihuahuas well the first 24 hours were not so good but that

first 24 hours were not so good but that

first 24 hours were not so good but that might be an understatement the disdain

might be an understatement the disdain

might be an understatement the disdain the disapproval and beyond was beyond

the disapproval and beyond was beyond

the disapproval and beyond was beyond our wildest dreams as you can see here

our wildest dreams as you can see here

our wildest dreams as you can see here we had some people who were clearly

we had some people who were clearly

we had some people who were clearly embarrassed not just for the team but

embarrassed not just for the team but

embarrassed not just for the team but for the community as at large they were

for the community as at large they were

for the community as at large they were we have individuals who weren’t

we have individuals who weren’t

we have individuals who weren’t returning for Thanksgiving Christmas

returning for Thanksgiving Christmas

returning for Thanksgiving Christmas they weren’t even coming back for the

they weren’t even coming back for the

they weren’t even coming back for the summer and then some who were just in

summer and then some who were just in

summer and then some who were just in disbelief the good news is is the future

disbelief the good news is is the future

disbelief the good news is is the future proved to be much brighter and more

proved to be much brighter and more

proved to be much brighter and more about that later

about that later

about that later well 2013 proved to be the beginning of

well 2013 proved to be the beginning of

well 2013 proved to be the beginning of the beginning of a new era for El Paso

the beginning of a new era for El Paso

the beginning of a new era for El Paso to understand

to understand

to understand the development in the evolution of this

the development in the evolution of this

the development in the evolution of this region it’s best to look back to the

region it’s best to look back to the

region it’s best to look back to the 20th the 20th century between 1900 and

20th the 20th century between 1900 and

20th the 20th century between 1900 and 1950 El Paso was truly a powerhouse it

1950 El Paso was truly a powerhouse it

1950 El Paso was truly a powerhouse it was thought of amongst many of the great

was thought of amongst many of the great

was thought of amongst many of the great cities in the u.s. it had great parks

cities in the u.s. it had great parks

cities in the u.s. it had great parks and neighborhoods great transportation

and neighborhoods great transportation

and neighborhoods great transportation systems and a vibrant downtown the

systems and a vibrant downtown the

systems and a vibrant downtown the region had a big vision median family

region had a big vision median family

region had a big vision median family income was 14% higher than the state

income was 14% higher than the state

income was 14% higher than the state average 4% higher than even the national

average 4% higher than even the national

average 4% higher than even the national average but in the second half of that

average but in the second half of that

average but in the second half of that century that vision changed the city

century that vision changed the city

century that vision changed the city began to focus on providing low-cost

began to focus on providing low-cost

began to focus on providing low-cost labor primarily in the garment industry

labor primarily in the garment industry

labor primarily in the garment industry the result the vision disappeared and

the result the vision disappeared and

the result the vision disappeared and along with it those great parks the

along with it those great parks the

along with it those great parks the community gathering places the trains

community gathering places the trains

community gathering places the trains the trolleys the bus systems all but

the trolleys the bus systems all but

the trolleys the bus systems all but went away

went away

went away downtown became a dilapidated area

downtown became a dilapidated area

downtown became a dilapidated area populated by many boarded up buildings

populated by many boarded up buildings

populated by many boarded up buildings El Paso with during that era el paso was

El Paso with during that era el paso was

El Paso with during that era el paso was thinking small very small other

thinking small very small other

thinking small very small other communities like Phoenix Austin Tucson

communities like Phoenix Austin Tucson

communities like Phoenix Austin Tucson were passing it by during that period of

were passing it by during that period of

were passing it by during that period of time but in 2012 you could see that

time but in 2012 you could see that

time but in 2012 you could see that there was a turnaround going on relative

there was a turnaround going on relative

there was a turnaround going on relative to this decline that Oh Paso had the

to this decline that Oh Paso had the

to this decline that Oh Paso had the potential to become something much more

potential to become something much more

potential to become something much more significant than it had been in its

significant than it had been in its

significant than it had been in its recent past but once again it could

recent past but once again it could

recent past but once again it could become a great city or a city of

become a great city or a city of

become a great city or a city of distinction and ultimately become

distinction and ultimately become

distinction and ultimately become competitive on both the national stage

competitive on both the national stage

competitive on both the national stage and even potentially the global stage

and even potentially the global stage

and even potentially the global stage now some of the fruits of the labor of

now some of the fruits of the labor of

now some of the fruits of the labor of the vision that was created during that

the vision that was created during that

the vision that was created during that period of time are being seen today the

period of time are being seen today the

period of time are being seen today the business cycle index is up significantly

business cycle index is up significantly

business cycle index is up significantly El Paso’s employment growth is above its

El Paso’s employment growth is above its

El Paso’s employment growth is above its long-term average and importantly in the

long-term average and importantly in the

long-term average and importantly in the leisure and hospitality service sectors

leisure and hospitality service sectors

leisure and hospitality service sectors there are key indicators that have

there are key indicators that have

there are key indicators that have become very positive and that’s a spell

become very positive and that’s a spell

become very positive and that’s a spell so important because quality of life is

so important because quality of life is

so important because quality of life is part of that new vision and more busier

part of that new vision and more busier

part of that new vision and more busier than downtown a more vibrant area more

than downtown a more vibrant area more

than downtown a more vibrant area more things to do is critical to improving

things to do is critical to improving

things to do is critical to improving that quality of life and obviously the

that quality of life and obviously the

that quality of life and obviously the leisure and hospitality sector play a

leisure and hospitality sector play a

leisure and hospitality sector play a big part so what is a city of

big part so what is a city of

big part so what is a city of distinction now if you ask

distinction now if you ask

distinction now if you ask orbán designers city planners even

orbán designers city planners even

orbán designers city planners even psychologists about great cities they

psychologists about great cities they

psychologists about great cities they will tell you that some of the

will tell you that some of the

will tell you that some of the attributes include communities that

attributes include communities that

attributes include communities that others admire they look up to they look

others admire they look up to they look

others admire they look up to they look to replicate but from a very basic

to replicate but from a very basic

to replicate but from a very basic standpoint a city of distinction has

standpoint a city of distinction has

standpoint a city of distinction has these attributes it has the great parts

these attributes it has the great parts

these attributes it has the great parts and neighborhoods the community

and neighborhoods the community

and neighborhoods the community gathering places it has effective and

gathering places it has effective and

gathering places it has effective and varied transportation systems and of

varied transportation systems and of

varied transportation systems and of course the thriving and vibrant

course the thriving and vibrant

course the thriving and vibrant downtown’s which we’re starting to

downtown’s which we’re starting to

downtown’s which we’re starting to experience here it also has high

experience here it also has high

experience here it also has high standards in three other areas in terms

standards in three other areas in terms

standards in three other areas in terms of Education a distinctive City seeks to

of Education a distinctive City seeks to

of Education a distinctive City seeks to ensure that a high percentage of high

ensure that a high percentage of high

ensure that a high percentage of high school graduates do in fact go on to two

school graduates do in fact go on to two

school graduates do in fact go on to two and four-year postgraduate work and then

and four-year postgraduate work and then

and four-year postgraduate work and then a higher than average percentage of

a higher than average percentage of

a higher than average percentage of those students graduate it seeks to

those students graduate it seeks to

those students graduate it seeks to ensure that the median family income is

ensure that the median family income is

ensure that the median family income is once again above the national average

once again above the national average

once again above the national average and that the quality of life that is the

and that the quality of life that is the

and that the quality of life that is the cultural the entertainment and the

cultural the entertainment and the

cultural the entertainment and the sports scene is on par with the top

sports scene is on par with the top

sports scene is on par with the top twenty percent of cities of equal size

twenty percent of cities of equal size

twenty percent of cities of equal size now it’s one thing to set these goals

now it’s one thing to set these goals

now it’s one thing to set these goals and to set these objectives buts another

and to set these objectives buts another

and to set these objectives buts another thing to actually accomplish them

thing to actually accomplish them

thing to actually accomplish them interestingly we face similar daunting

interestingly we face similar daunting

interestingly we face similar daunting challenges with the baseball team during

challenges with the baseball team during

challenges with the baseball team during our startup period and one of the first

our startup period and one of the first

our startup period and one of the first things that we did and was to establish

things that we did and was to establish

things that we did and was to establish some very high expectations and then to

some very high expectations and then to

some very high expectations and then to establish a road map in our case it’s

establish a road map in our case it’s

establish a road map in our case it’s our vision and our mission statements

our vision and our mission statements

our vision and our mission statements our mission statement what we do is to

our mission statement what we do is to

our mission statement what we do is to provide the highest quality the most

provide the highest quality the most

provide the highest quality the most memorable entertainment in a safe

memorable entertainment in a safe

memorable entertainment in a safe first-class and family-oriented

first-class and family-oriented

first-class and family-oriented environment every day and

environment every day and

environment every day and regain again high standards our vision

regain again high standards our vision

regain again high standards our vision statement that is what we aspire to be

statement that is what we aspire to be

statement that is what we aspire to be is to be the very best organization in

is to be the very best organization in

is to be the very best organization in our business and minor league baseball

our business and minor league baseball

our business and minor league baseball and then underlying all of these are our

and then underlying all of these are our

and then underlying all of these are our core values these are the six items that

core values these are the six items that

core values these are the six items that support the vision shape the culture and

support the vision shape the culture and

support the vision shape the culture and reflect our organizational values now

reflect our organizational values now

reflect our organizational values now our mission statement vision statement

our mission statement vision statement

our mission statement vision statement core values have worked for us we’ve

core values have worked for us we’ve

core values have worked for us we’ve been very fortunate to have some

been very fortunate to have some

been very fortunate to have some significant significant success over the

significant significant success over the

significant significant success over the course of our now four-year history and

course of our now four-year history and

course of our now four-year history and we hope we’re playing over the course of

we hope we’re playing over the course of

we hope we’re playing over the course of the next couple of days we we have set

the next couple of days we we have set

the next couple of days we we have set attendance records for minor league

attendance records for minor league

attendance records for minor league baseball in this community we’ve been

baseball in this community we’ve been

baseball in this community we’ve been recognized on a national stage for the

recognized on a national stage for the

recognized on a national stage for the quality of El Paso’s ballpark in the

quality of El Paso’s ballpark in the

quality of El Paso’s ballpark in the ballpark experience and then importantly

ballpark experience and then importantly

ballpark experience and then importantly we become a part of the fabric of this

we become a part of the fabric of this

we become a part of the fabric of this community on a grassroots level but

community on a grassroots level but

community on a grassroots level but underlying all of this and we don’t talk

underlying all of this and we don’t talk

underlying all of this and we don’t talk about these particular items often but I

about these particular items often but I

about these particular items often but I thought it was important to talk about

thought it was important to talk about

thought it was important to talk about it here what we call our six guiding

it here what we call our six guiding

it here what we call our six guiding lights and these may be these may be in

lights and these may be these may be in

lights and these may be these may be in a lot of ways more important than even

a lot of ways more important than even

a lot of ways more important than even the vision mission and mission

the vision mission and mission

the vision mission and mission statements and the core values and as I

statements and the core values and as I

statements and the core values and as I go through these think about El Paso as

go through these think about El Paso as

go through these think about El Paso as a city of distinction the first is to

a city of distinction the first is to

a city of distinction the first is to set the bar high and everyday and

set the bar high and everyday and

set the bar high and everyday and everything that we do we want to be the

everything that we do we want to be the

everything that we do we want to be the best that we can be we get it it’s not

best that we can be we get it it’s not

best that we can be we get it it’s not always possible but it’s the standard

always possible but it’s the standard

always possible but it’s the standard and the expectation that matters

and the expectation that matters

and the expectation that matters second is attitude think of this out

second is attitude think of this out

second is attitude think of this out almost as a naive optimism or a level of

almost as a naive optimism or a level of

almost as a naive optimism or a level of convenient obliviousness that allows you

convenient obliviousness that allows you

convenient obliviousness that allows you when the inevitable obstacles and

when the inevitable obstacles and

when the inevitable obstacles and challenges come along to eventually

challenges come along to eventually

challenges come along to eventually overcome them

overcome them

overcome them third is to ignore the naysayers every

third is to ignore the naysayers every

third is to ignore the naysayers every city has them there’s a rumor that El

city has them there’s a rumor that El

city has them there’s a rumor that El Paso may have more than its share of

Paso may have more than its share of

Paso may have more than its share of naysayers

naysayers

naysayers now think back to that October day in

now think back to that October day in

now think back to that October day in 2013 we obviously were getting some

2013 we obviously were getting some

2013 we obviously were getting some significant negative feedback we stayed

significant negative feedback we stayed

significant negative feedback we stayed the course we we understood what what

the course we we understood what what

the course we we understood what what direction we were going but we also

direction we were going but we also

direction we were going but we also respectfully listened because we knew

respectfully listened because we knew

respectfully listened because we knew that down the road we want to do

that down the road we want to do

that down the road we want to do everything we can to embrace those folks

everything we can to embrace those folks

everything we can to embrace those folks and to make them part of the

and to make them part of the

and to make them part of the organization it’s important to be open

organization it’s important to be open

organization it’s important to be open to new ideas and to collaborate at the

to new ideas and to collaborate at the

to new ideas and to collaborate at the end of the day we get it we don’t have

end of the day we get it we don’t have

end of the day we get it we don’t have all the best ideas by any stretch of the

all the best ideas by any stretch of the

all the best ideas by any stretch of the imagination why not reach out find those

imagination why not reach out find those

imagination why not reach out find those that are tried-and-true perfect them in

that are tried-and-true perfect them in

that are tried-and-true perfect them in your own environment and end up at a

your own environment and end up at a

your own environment and end up at a better place collaboration is key as

better place collaboration is key as

better place collaboration is key as well in the context of our organization

well in the context of our organization

well in the context of our organization we find that it results in a more body

we find that it results in a more body

we find that it results in a more body in staff because they take ownership

in staff because they take ownership

in staff because they take ownership same thing in a community if citizens

same thing in a community if citizens

same thing in a community if citizens are heard if they’re part of the process

are heard if they’re part of the process

are heard if they’re part of the process they’re going to embrace the end result

they’re going to embrace the end result

they’re going to embrace the end result fifth is a fanatical attention to

fifth is a fanatical attention to

fifth is a fanatical attention to details now most of you I’m sure have

details now most of you I’m sure have

details now most of you I’m sure have been to Disneyland have you ever

been to Disneyland have you ever

been to Disneyland have you ever wondered why Main Street and Disneyland

wondered why Main Street and Disneyland

wondered why Main Street and Disneyland is spotless well the answer is Main

is spotless well the answer is Main

is spotless well the answer is Main Street in Disneyland is spotless because

Street in Disneyland is spotless because

Street in Disneyland is spotless because Main Street in Disneyland is spotless

Main Street in Disneyland is spotless

Main Street in Disneyland is spotless right it’s a self-fulfilling prophecy we

right it’s a self-fulfilling prophecy we

right it’s a self-fulfilling prophecy we endeavor never to have a piece of paper

endeavor never to have a piece of paper

endeavor never to have a piece of paper on our concourse or in our bathrooms

on our concourse or in our bathrooms

on our concourse or in our bathrooms clearly an impossible expectation

clearly an impossible expectation

clearly an impossible expectation however it’s that standard that matters

however it’s that standard that matters

however it’s that standard that matters and it translates into every aspect of

and it translates into every aspect of

and it translates into every aspect of our business and then finally

our business and then finally

our business and then finally communicate the vision it’s one thing to

communicate the vision it’s one thing to

communicate the vision it’s one thing to have a vision but it’s another thing to

have a vision but it’s another thing to

have a vision but it’s another thing to communicate it it’s critical to that in

communicate it it’s critical to that in

communicate it it’s critical to that in the case of a community that civic and

the case of a community that civic and

the case of a community that civic and business leadership communicate that

business leadership communicate that

business leadership communicate that vision again and again and again and

vision again and again and again and

vision again and again and again and again people don’t hear it at first

again people don’t hear it at first

again people don’t hear it at first they’re busy they have their own lives

they’re busy they have their own lives

they’re busy they have their own lives but eventually they’ll start to listen

but eventually they’ll start to listen

but eventually they’ll start to listen repetition leads to awareness which

repetition leads to awareness which

repetition leads to awareness which leads to acceptance which ultimately

leads to acceptance which ultimately

leads to acceptance which ultimately results in in our case people embracing

results in in our case people embracing

results in in our case people embracing the team becoming fanatical fans and

the team becoming fanatical fans and

the team becoming fanatical fans and hopefully in the case of the community

hopefully in the case of the community

hopefully in the case of the community becoming fanatical citizens well let’s

becoming fanatical citizens well let’s

becoming fanatical citizens well let’s hard come back to that marvelous 24

hard come back to that marvelous 24

hard come back to that marvelous 24 hours in 2013 we were being lambasted

hours in 2013 we were being lambasted

hours in 2013 we were being lambasted far and wide regarding our our choice

far and wide regarding our our choice

far and wide regarding our our choice people were were prepared to leave the

people were were prepared to leave the

people were were prepared to leave the city but with we stayed the course we

city but with we stayed the course we

city but with we stayed the course we believed in our vision we told the story

believed in our vision we told the story

believed in our vision we told the story behind the name in the logo the

behind the name in the logo the

behind the name in the logo the backstory and we told it again and again

backstory and we told it again and again

backstory and we told it again and again and again and what happened that I began

and again and what happened that I began

and again and what happened that I began to turn over the course of the next day

to turn over the course of the next day

to turn over the course of the next day or two the comments turned to be come

or two the comments turned to be come

or two the comments turned to be come much more positive and ultimately we

much more positive and ultimately we

much more positive and ultimately we were having people who were seeking us

were having people who were seeking us

were having people who were seeking us out to wear Chihuahuas gear within a

out to wear Chihuahuas gear within a

out to wear Chihuahuas gear within a week people in all 50 states and ten

week people in all 50 states and ten

week people in all 50 states and ten foreign countries had purchased

foreign countries had purchased

foreign countries had purchased Chihuahuas merchandise within a month we

Chihuahuas merchandise within a month we

Chihuahuas merchandise within a month we had more people following the Chihuahuas

had more people following the Chihuahuas

had more people following the Chihuahuas on Facebook than any other team and

on Facebook than any other team and

on Facebook than any other team and there’s a hundred and fifty nine of them

there’s a hundred and fifty nine of them

there’s a hundred and fifty nine of them and minor league baseball not the

and minor league baseball not the

and minor league baseball not the ultimate metric but it demonstrated the

ultimate metric but it demonstrated the

ultimate metric but it demonstrated the level of interest and then over the long

level of interest and then over the long

level of interest and then over the long term in our first three seasons we have

term in our first three seasons we have

term in our first three seasons we have sold more merchandise than any other

sold more merchandise than any other

sold more merchandise than any other team in the history of minor league

team in the history of minor league

team in the history of minor league baseball during a similar period of time

baseball during a similar period of time

baseball during a similar period of time ever and the the reason is that we had a

ever and the the reason is that we had a

ever and the the reason is that we had a vision

vision

vision we believed in that vision we had a

we believed in that vision we had a

we believed in that vision we had a staff in a community that took ownership

staff in a community that took ownership

staff in a community that took ownership of that vision and with that vision we

of that vision and with that vision we

of that vision and with that vision we strive to be the very best in the

strive to be the very best in the

strive to be the very best in the business now I believe El Paso is on a

business now I believe El Paso is on a

business now I believe El Paso is on a path to becoming a city of distinction

path to becoming a city of distinction

path to becoming a city of distinction as long as it has a vision those that

as long as it has a vision those that

as long as it has a vision those that communicate that vision vision again and

communicate that vision vision again and

communicate that vision vision again and again and again and the willingness to

again and again and the willingness to

again and again and the willingness to do the little things that create results

do the little things that create results

do the little things that create results El Paso can become a city of distinction

El Paso can become a city of distinction

El Paso can become a city of distinction when I arrived here in 2014 I saw the

when I arrived here in 2014 I saw the

when I arrived here in 2014 I saw the potential and standing here today

potential and standing here today

potential and standing here today in 2017 I have no doubt that Oh Paso

in 2017 I have no doubt that Oh Paso

in 2017 I have no doubt that Oh Paso will accomplish that distinction thank

will accomplish that distinction thank

will accomplish that distinction thank you

you

you [Applause]

”

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