welcome everyone this is somewhat of a technical challenge for me pardon the
technical challenge for me pardon the
technical challenge for me pardon the pun but yeah designer or baker I always
pun but yeah designer or baker I always
pun but yeah designer or baker I always say both I couldn’t be one without the
say both I couldn’t be one without the
say both I couldn’t be one without the other although better known for winning
other although better known for winning
other although better known for winning the Great British Bake Off my background
the Great British Bake Off my background
the Great British Bake Off my background is actually in design and this
is actually in design and this
is actually in design and this definitely feeds into all my ideas and
definitely feeds into all my ideas and
definitely feeds into all my ideas and creativity so much so that I use what I
creativity so much so that I use what I
creativity so much so that I use what I call this pencil to sort of represent
call this pencil to sort of represent
call this pencil to sort of represent this so it’s I give equal weight to both
this so it’s I give equal weight to both
this so it’s I give equal weight to both a spoon and a pencil when I’m drawing up
a spoon and a pencil when I’m drawing up
a spoon and a pencil when I’m drawing up designed in my sketchbook to then
designed in my sketchbook to then
designed in my sketchbook to then ultimately creating them out of food so
ultimately creating them out of food so
ultimately creating them out of food so since leaving my job as a children’s web
since leaving my job as a children’s web
since leaving my job as a children’s web designer at Jule’s people do often ask
designer at Jule’s people do often ask
designer at Jule’s people do often ask me if I miss designing but I finds that
me if I miss designing but I finds that
me if I miss designing but I finds that really strange because I just feel I’m
really strange because I just feel I’m
really strange because I just feel I’m still designing now but I’ve just
still designing now but I’ve just
still designing now but I’ve just swapped fabric for food and my medium is
swapped fabric for food and my medium is
swapped fabric for food and my medium is now edible so I can eat my mistakes
now edible so I can eat my mistakes
now edible so I can eat my mistakes basically and yeah this pencil is
basically and yeah this pencil is
basically and yeah this pencil is definitely a very important sort of key
definitely a very important sort of key
definitely a very important sort of key part to all of that so much so that I
part to all of that so much so that I
part to all of that so much so that I use on my website and it’s also seen on
use on my website and it’s also seen on
use on my website and it’s also seen on the cover of my book which also has how
the cover of my book which also has how
the cover of my book which also has how I have all my design and baking utensils
I have all my design and baking utensils
I have all my design and baking utensils laid next to one another if you came
laid next to one another if you came
laid next to one another if you came into my kitchen it would literally look
into my kitchen it would literally look
into my kitchen it would literally look like some sort of art studio with
like some sort of art studio with
like some sort of art studio with someone with a very creative healthy
someone with a very creative healthy
someone with a very creative healthy appetite so you’ve got spoons next to
appetite so you’ve got spoons next to
appetite so you’ve got spoons next to pencils you’ve got spatulas next to
pencils you’ve got spatulas next to
pencils you’ve got spatulas next to rulers whisks next to scalpels so it is
rulers whisks next to scalpels so it is
rulers whisks next to scalpels so it is literally like a Willy Wonka workshop
literally like a Willy Wonka workshop
literally like a Willy Wonka workshop that goes on and when I was a designer I
that goes on and when I was a designer I
that goes on and when I was a designer I often had like images of food on my mood
often had like images of food on my mood
often had like images of food on my mood boards and in my sketchbooks and color
boards and in my sketchbooks and color
boards and in my sketchbooks and color palettes I would always be naming after
palettes I would always be naming after
palettes I would always be naming after ingredients so all my colleagues knew
ingredients so all my colleagues knew
ingredients so all my colleagues knew when I was naming a color palette
when I was naming a color palette
when I was naming a color palette because creams would be mascarpone or
because creams would be mascarpone or
because creams would be mascarpone or green would be pistachio green and this
green would be pistachio green and this
green would be pistachio green and this relationship can be seen in the contents
relationship can be seen in the contents
relationship can be seen in the contents page of my book because again I just
page of my book because again I just
page of my book because again I just sort of see everything very visually and
sort of see everything very visually and
sort of see everything very visually and I just find it so much easier to digest
I just find it so much easier to digest
I just find it so much easier to digest when it’s like that and these paints
when it’s like that and these paints
when it’s like that and these paints bludgers they don’t just are not just
bludgers they don’t just are not just
bludgers they don’t just are not just seen in the chapters but I also have
seen in the chapters but I also have
seen in the chapters but I also have what I call visual pie charts to
what I call visual pie charts to
what I call visual pie charts to illustrate all the proportions of
illustrate all the proportions of
illustrate all the proportions of my recipes ingredients so rather than
my recipes ingredients so rather than
my recipes ingredients so rather than just having words and weights next to
just having words and weights next to
just having words and weights next to one another I just feel that you can
one another I just feel that you can
one another I just feel that you can actually absorb the information so much
actually absorb the information so much
actually absorb the information so much easier when you see it broken down like
easier when you see it broken down like
easier when you see it broken down like this I don’t know about you but say if
this I don’t know about you but say if
this I don’t know about you but say if someone says a phone number really
someone says a phone number really
someone says a phone number really quickly I can forget it whereas if I see
quickly I can forget it whereas if I see
quickly I can forget it whereas if I see it written down I can sort of make
it written down I can sort of make
it written down I can sort of make patterns and try and remember it that
patterns and try and remember it that
patterns and try and remember it that way and even sort of pages showing how
way and even sort of pages showing how
way and even sort of pages showing how you have a color palette with a taste
you have a color palette with a taste
you have a color palette with a taste palette and seeing gradients of
palette and seeing gradients of
palette and seeing gradients of different kinds of sugar from when
different kinds of sugar from when
different kinds of sugar from when you’re making caramel being able to see
you’re making caramel being able to see
you’re making caramel being able to see the butter and the sugar just laid out
the butter and the sugar just laid out
the butter and the sugar just laid out like that again rather than it just
like that again rather than it just
like that again rather than it just being purely written text and the token
being purely written text and the token
being purely written text and the token cat coming in for good measure so yeah I
cat coming in for good measure so yeah I
cat coming in for good measure so yeah I sort of said I have a habit of seeing
sort of said I have a habit of seeing
sort of said I have a habit of seeing everything as food which actually really
everything as food which actually really
everything as food which actually really helped me come up with my designs
helped me come up with my designs
helped me come up with my designs because my degree within textiles I
because my degree within textiles I
because my degree within textiles I think that’s why I love food so much
think that’s why I love food so much
think that’s why I love food so much because it is those parallels between
because it is those parallels between
because it is those parallels between textures and colors and mark-making
textures and colors and mark-making
textures and colors and mark-making so for me when I see soil I sort of see
so for me when I see soil I sort of see
so for me when I see soil I sort of see the similarities between chocolate cake
the similarities between chocolate cake
the similarities between chocolate cake or when I was looking at a plant bulb
or when I was looking at a plant bulb
or when I was looking at a plant bulb all the papery scales reminded me of
all the papery scales reminded me of
all the papery scales reminded me of phyllo pastry so for me it just sort of
phyllo pastry so for me it just sort of
phyllo pastry so for me it just sort of it’s naturally like building up an idea
it’s naturally like building up an idea
it’s naturally like building up an idea and a recipe in my head
and a recipe in my head
and a recipe in my head it can even be walking past a brick wall
it can even be walking past a brick wall
it can even be walking past a brick wall and in my mind I’ll start seeing how
and in my mind I’ll start seeing how
and in my mind I’ll start seeing how that could be translated into cocoa
that could be translated into cocoa
that could be translated into cocoa powder or cinnamon and even the lines
powder or cinnamon and even the lines
powder or cinnamon and even the lines that sort of represent the sort of
that sort of represent the sort of
that sort of represent the sort of concrete they can just be really simply
concrete they can just be really simply
concrete they can just be really simply done with wooden lath a sticks so often
done with wooden lath a sticks so often
done with wooden lath a sticks so often want to go into a coffee shop I’m like
want to go into a coffee shop I’m like
want to go into a coffee shop I’m like picking up utensils that I can take back
picking up utensils that I can take back
picking up utensils that I can take back into the kitchen and this is one little
into the kitchen and this is one little
into the kitchen and this is one little video here of just showing how this
video here of just showing how this
video here of just showing how this actual bake came to life so yeah it’s
actual bake came to life so yeah it’s
actual bake came to life so yeah it’s just about plastering it over with
just about plastering it over with
just about plastering it over with mascarpone and then you lay down the
mascarpone and then you lay down the
mascarpone and then you lay down the wooden latte sticks and then you just
wooden latte sticks and then you just
wooden latte sticks and then you just over like you would a cappuccino with
over like you would a cappuccino with
over like you would a cappuccino with cocoa powder and cinnamon call them back
cocoa powder and cinnamon call them back
cocoa powder and cinnamon call them back and then you get individual brick pieces
and then you get individual brick pieces
and then you get individual brick pieces of cake so again I find again videos
of cake so again I find again videos
of cake so again I find again videos really helpful to sort of illustrate the
really helpful to sort of illustrate the
really helpful to sort of illustrate the idea because you could see that coffee
idea because you could see that coffee
idea because you could see that coffee and walnut cake but you’re a bit like or
and walnut cake but you’re a bit like or
and walnut cake but you’re a bit like or what’s the process behind that
what’s the process behind that
what’s the process behind that so it’s sort of trying to inspire people
so it’s sort of trying to inspire people
so it’s sort of trying to inspire people and engage people to feel that they can
and engage people to feel that they can
and engage people to feel that they can have a go because the one thing I sort
have a go because the one thing I sort
have a go because the one thing I sort of find it’s sort of giving people
of find it’s sort of giving people
of find it’s sort of giving people confidence because a lot of people say
confidence because a lot of people say
confidence because a lot of people say oh I’m not a design all right I can’t
oh I’m not a design all right I can’t
oh I’m not a design all right I can’t draw but I think there’s so many
draw but I think there’s so many
draw but I think there’s so many different ways to express your
different ways to express your
different ways to express your creativity and I think food is a really
creativity and I think food is a really
creativity and I think food is a really good example of that so it’s a case of
good example of that so it’s a case of
good example of that so it’s a case of sort of mixing up the mediums and the
sort of mixing up the mediums and the
sort of mixing up the mediums and the technique so even using like a
technique so even using like a
technique so even using like a stationary sort of like thing that you’d
stationary sort of like thing that you’d
stationary sort of like thing that you’d normally use with a felt-tip if you just
normally use with a felt-tip if you just
normally use with a felt-tip if you just get some cocoa powder and dust it over
get some cocoa powder and dust it over
get some cocoa powder and dust it over the top you can end up with something
the top you can end up with something
the top you can end up with something really effective equally using chocolate
really effective equally using chocolate
really effective equally using chocolate as paint
as paint
as paint I’ve even sort of gone into a print
I’ve even sort of gone into a print
I’ve even sort of gone into a print workshop and rather than sprint sort of
workshop and rather than sprint sort of
workshop and rather than sprint sort of screen printing with paint I’ve used
screen printing with paint I’ve used
screen printing with paint I’ve used chocolate onto rice paper using a
chocolate onto rice paper using a
chocolate onto rice paper using a squeegee instead of a dough scraper so
squeegee instead of a dough scraper so
squeegee instead of a dough scraper so it’s again it’s just sort of seeing all
it’s again it’s just sort of seeing all
it’s again it’s just sort of seeing all the different craftsmanship that goes
the different craftsmanship that goes
the different craftsmanship that goes into all the different creative fields
into all the different creative fields
into all the different creative fields but mixing them up and sort of you know
but mixing them up and sort of you know
but mixing them up and sort of you know sculpting with breads how you sort of
sculpting with breads how you sort of
sculpting with breads how you sort of put bread into a hot oven it’s a little
put bread into a hot oven it’s a little
put bread into a hot oven it’s a little bit like how a Potter puts clay into a
bit like how a Potter puts clay into a
bit like how a Potter puts clay into a really hot kill so it’s just finding the
really hot kill so it’s just finding the
really hot kill so it’s just finding the parallels and sort of running with them
parallels and sort of running with them
parallels and sort of running with them really rather than feeling oh no that’s
really rather than feeling oh no that’s
really rather than feeling oh no that’s one discipline so you can’t take that
one discipline so you can’t take that
one discipline so you can’t take that into another and this is the case of
into another and this is the case of
into another and this is the case of like when I made a biscuit palette so
like when I made a biscuit palette so
like when I made a biscuit palette so it’s just rolling out a biscuit dough
it’s just rolling out a biscuit dough
it’s just rolling out a biscuit dough cutting it into a sort of simple palate
cutting it into a sort of simple palate
cutting it into a sort of simple palate shape and then using caramels and jams
shape and then using caramels and jams
shape and then using caramels and jams and chocolate spreads and the great
and chocolate spreads and the great
and chocolate spreads and the great thing is that the Messier it is the
thing is that the Messier it is the
thing is that the Messier it is the better it looks so you can really use
better it looks so you can really use
better it looks so you can really use that to your advantage a little bit like
that to your advantage a little bit like
that to your advantage a little bit like the chocolate soil like you know sort of
the chocolate soil like you know sort of
the chocolate soil like you know sort of like chocolate pot looks absolutely
like chocolate pot looks absolutely
like chocolate pot looks absolutely perfect and it’s been great as well sort
perfect and it’s been great as well sort
perfect and it’s been great as well sort of doing stuff with the design museum
of doing stuff with the design museum
of doing stuff with the design museum I’ve taken over their Instagram for font
I’ve taken over their Instagram for font
I’ve taken over their Instagram for font Sunday on a few occasions and just
Sunday on a few occasions and just
Sunday on a few occasions and just showing how fonts can appear in food
showing how fonts can appear in food
showing how fonts can appear in food whether it be biscuits or doodling with
whether it be biscuits or doodling with
whether it be biscuits or doodling with caramel and this is another video where
caramel and this is another video where
caramel and this is another video where I’m using caramel to draw with rather
I’m using caramel to draw with rather
I’m using caramel to draw with rather than just sort of like lace between a
than just sort of like lace between a
than just sort of like lace between a millionaire shortbread
millionaire shortbread
so it’s just the case of putting it in a
so it’s just the case of putting it in a piping bag and then just sort of
piping bag and then just sort of
piping bag and then just sort of doodling lines and then using the
doodling lines and then using the
doodling lines and then using the popcorn to create flowers so yeah a
popcorn to create flowers so yeah a
popcorn to create flowers so yeah a messy chocolate view Kay and I love the
messy chocolate view Kay and I love the
messy chocolate view Kay and I love the fact that within the art world you can
fact that within the art world you can
fact that within the art world you can sort of translate all the skills and the
sort of translate all the skills and the
sort of translate all the skills and the technique so this was some Barbara
technique so this was some Barbara
technique so this was some Barbara Hepworth inspired shortbread I did when
Hepworth inspired shortbread I did when
Hepworth inspired shortbread I did when the Hepworth gallery up in the Wakefield
the Hepworth gallery up in the Wakefield
the Hepworth gallery up in the Wakefield was celebrating their millionth visitor
was celebrating their millionth visitor
was celebrating their millionth visitor and it was great walking around the
and it was great walking around the
and it was great walking around the gallery seeing all the sort of utensils
gallery seeing all the sort of utensils
gallery seeing all the sort of utensils that Barbara used to create her sort of
that Barbara used to create her sort of
that Barbara used to create her sort of stonework and so I sort of translated
stonework and so I sort of translated
stonework and so I sort of translated that into the shortbread and again
that into the shortbread and again
that into the shortbread and again rather than having a perfect shape
rather than having a perfect shape
rather than having a perfect shape because the shortbread naturally in the
because the shortbread naturally in the
because the shortbread naturally in the oven it’s sometimes sort of it doesn’t
oven it’s sometimes sort of it doesn’t
oven it’s sometimes sort of it doesn’t keep its form and so it was a really
keep its form and so it was a really
keep its form and so it was a really good sort of medium to use for creating
good sort of medium to use for creating
good sort of medium to use for creating more of this or necessarily perfectly
more of this or necessarily perfectly
more of this or necessarily perfectly smooth surfaces and sketchbooks are
smooth surfaces and sketchbooks are
smooth surfaces and sketchbooks are really important for my sort of process
really important for my sort of process
really important for my sort of process so this was when I was creating the
so this was when I was creating the
so this was when I was creating the pieces blue nude out of a cheesecake and
pieces blue nude out of a cheesecake and
pieces blue nude out of a cheesecake and turning it into a blueberry nude so it
turning it into a blueberry nude so it
turning it into a blueberry nude so it was just a sort of showing the process
was just a sort of showing the process
was just a sort of showing the process behind it all and using collage like
behind it all and using collage like
behind it all and using collage like Matisse does as well so cutouts of paper
Matisse does as well so cutouts of paper
Matisse does as well so cutouts of paper a little bit like Matisse uses cutouts
a little bit like Matisse uses cutouts
a little bit like Matisse uses cutouts to create all his colourful impressions
to create all his colourful impressions
to create all his colourful impressions and then that turned into the Matisse
and then that turned into the Matisse
and then that turned into the Matisse blueberry new cheesecake which took a
blueberry new cheesecake which took a
blueberry new cheesecake which took a little bit longer than I had anticipated
little bit longer than I had anticipated
little bit longer than I had anticipated that’s the problem I paint an idea in my
that’s the problem I paint an idea in my
that’s the problem I paint an idea in my head very quickly but it takes that a
head very quickly but it takes that a
head very quickly but it takes that a little bit longer to cut out so yeah
little bit longer to cut out so yeah
little bit longer to cut out so yeah those blueberries did take a little
those blueberries did take a little
those blueberries did take a little while so and then I remember when I got
while so and then I remember when I got
while so and then I remember when I got asked to create I didn’t get asked to
asked to create I didn’t get asked to
asked to create I didn’t get asked to create the shout out gingerbread but
create the shout out gingerbread but
create the shout out gingerbread but they wanted a particular bake and rather
they wanted a particular bake and rather
they wanted a particular bake and rather go down the route of just doing like
go down the route of just doing like
go down the route of just doing like three tiers of cake with maybe the chard
three tiers of cake with maybe the chard
three tiers of cake with maybe the chard logo on I was like well why don’t we try
logo on I was like well why don’t we try
logo on I was like well why don’t we try and create it out of actual biscuit so
and create it out of actual biscuit so
and create it out of actual biscuit so it obviously wasn’t as tall as the chard
it obviously wasn’t as tall as the chard
it obviously wasn’t as tall as the chard but I certainly had to wrap all the
but I certainly had to wrap all the
but I certainly had to wrap all the different pieces in bubble wrap to get
different pieces in bubble wrap to get
different pieces in bubble wrap to get it down to London and then even just
it down to London and then even just
it down to London and then even just creating little mini landmarks of London
creating little mini landmarks of London
creating little mini landmarks of London so the BT tower turned into a tower of
so the BT tower turned into a tower of
so the BT tower turned into a tower of shortbread and chocolate buttons and
shortbread and chocolate buttons and
shortbread and chocolate buttons and Rolo’s but it’s again just giving people
Rolo’s but it’s again just giving people
Rolo’s but it’s again just giving people an impression
an impression
an impression of how food can easily translate itself
of how food can easily translate itself
of how food can easily translate itself into architectural forms or pieces of
into architectural forms or pieces of
into architectural forms or pieces of art so I definitely sort of I love
art so I definitely sort of I love
art so I definitely sort of I love collaborating basically whether it be in
collaborating basically whether it be in
collaborating basically whether it be in architecture or film or even music and
architecture or film or even music and
architecture or film or even music and also really relish sometimes making
also really relish sometimes making
also really relish sometimes making mistakes because I know that sort of the
mistakes because I know that sort of the
mistakes because I know that sort of the serendipity that can come from certain
serendipity that can come from certain
serendipity that can come from certain biscuit Towers collapsing or things
biscuit Towers collapsing or things
biscuit Towers collapsing or things going wrong in the oven how you can make
going wrong in the oven how you can make
going wrong in the oven how you can make them into baked such as Tiffin or
them into baked such as Tiffin or
them into baked such as Tiffin or cheesecake so the base of this London
cheesecake so the base of this London
cheesecake so the base of this London skyline is basically an amalgamation of
skyline is basically an amalgamation of
skyline is basically an amalgamation of chocolate and broken biscuits so nothing
chocolate and broken biscuits so nothing
chocolate and broken biscuits so nothing need be wasted just like ideas and again
need be wasted just like ideas and again
need be wasted just like ideas and again this is just sort of an example of how I
this is just sort of an example of how I
this is just sort of an example of how I jot down different quick little sketches
jot down different quick little sketches
jot down different quick little sketches that will hopefully be able to translate
that will hopefully be able to translate
that will hopefully be able to translate themselves into food and so one thing I
themselves into food and so one thing I
themselves into food and so one thing I still really hold dearly is that I sort
still really hold dearly is that I sort
still really hold dearly is that I sort of see creativity like constellations
of see creativity like constellations
of see creativity like constellations not necessarily meringue constellations
not necessarily meringue constellations
not necessarily meringue constellations but just how there’s lots of dots up
but just how there’s lots of dots up
but just how there’s lots of dots up there and we all join them in so many
there and we all join them in so many
there and we all join them in so many different ways and I think it’s that
different ways and I think it’s that
different ways and I think it’s that sort of that should be relished that it
sort of that should be relished that it
sort of that should be relished that it is a case I’m not necessarily joining
is a case I’m not necessarily joining
is a case I’m not necessarily joining the dots in old straight lines in all
the dots in old straight lines in all
the dots in old straight lines in all the same ways and certain stars sparkle
the same ways and certain stars sparkle
the same ways and certain stars sparkle to people at certain different times and
to people at certain different times and
to people at certain different times and also the great Albert Einstein one of
also the great Albert Einstein one of
also the great Albert Einstein one of his quotes was that creativity is
his quotes was that creativity is
his quotes was that creativity is contagious and that we should part it on
contagious and that we should part it on
contagious and that we should part it on and I’m a big advocate of that and so a
and I’m a big advocate of that and so a
and I’m a big advocate of that and so a little bit like I brought it along today
little bit like I brought it along today
little bit like I brought it along today but this was the the giant Baker’s
but this was the the giant Baker’s
but this was the the giant Baker’s matchbox that I did on the show and it’s
matchbox that I did on the show and it’s
matchbox that I did on the show and it’s amazing how people remember this as much
amazing how people remember this as much
amazing how people remember this as much as anything else and so as well as sort
as anything else and so as well as sort
as anything else and so as well as sort of creating bread sticks out of it the
of creating bread sticks out of it the
of creating bread sticks out of it the inspiration behind it really was to try
inspiration behind it really was to try
inspiration behind it really was to try and light people’s ideas and imagination
and light people’s ideas and imagination
and light people’s ideas and imagination to the fact that you know bread sticks
to the fact that you know bread sticks
to the fact that you know bread sticks need just be something that’s on the
need just be something that’s on the
need just be something that’s on the table served with like cheese and sort
table served with like cheese and sort
table served with like cheese and sort of ham but actually they can be tended
of ham but actually they can be tended
of ham but actually they can be tended to giant edible matches by just simply
to giant edible matches by just simply
to giant edible matches by just simply dipping them into a bit of chocolate I
dipping them into a bit of chocolate I
dipping them into a bit of chocolate I noticed there was some out the front so
noticed there was some out the front so
noticed there was some out the front so again it’s just a really quick way if
again it’s just a really quick way if
again it’s just a really quick way if you just melt some chocolate dip them in
you just melt some chocolate dip them in
you just melt some chocolate dip them in you don’t even have to go
you don’t even have to go
you don’t even have to go making your own I won’t judge you but
making your own I won’t judge you but
making your own I won’t judge you but it’s sort of just sort of lighting
it’s sort of just sort of lighting
it’s sort of just sort of lighting people’s ideas and making baek’s
people’s ideas and making baek’s
people’s ideas and making baek’s interactive as well so it’s as much a
interactive as well so it’s as much a
interactive as well so it’s as much a talking point as something that they
talking point as something that they
talking point as something that they leave not just having their sort of
leave not just having their sort of
leave not just having their sort of stomach feel but you’re also you’ve lit
stomach feel but you’re also you’ve lit
stomach feel but you’re also you’ve lit someone’s mind and imagination to the
someone’s mind and imagination to the
someone’s mind and imagination to the potential that can go beyond just the
potential that can go beyond just the
potential that can go beyond just the page so yeah I definitely inspire
page so yeah I definitely inspire
page so yeah I definitely inspire everyone to see food or something not
everyone to see food or something not
everyone to see food or something not just to be eaten but to create with as
just to be eaten but to create with as
just to be eaten but to create with as well I sort of turned the idea of
well I sort of turned the idea of
well I sort of turned the idea of playing with your food on its head and
playing with your food on its head and
playing with your food on its head and embrace it thank you very much
embrace it thank you very much
embrace it thank you very much [Applause]
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