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Defining and Defeating the Opioid Crisis | Manal Fakhoury | TEDxJacksonville


June 1998 on a beautiful Saturday

June 1998 on a beautiful Saturday morning at 8:00 a.m. I pulled into the

morning at 8:00 a.m. I pulled into the

morning at 8:00 a.m. I pulled into the parking lot of the pharmacy where I was

parking lot of the pharmacy where I was

parking lot of the pharmacy where I was working as the relief pharmacist for the

working as the relief pharmacist for the

working as the relief pharmacist for the day immediately I noticed several cars

day immediately I noticed several cars

day immediately I noticed several cars in the parking lot oh it made me nervous

in the parking lot oh it made me nervous

in the parking lot oh it made me nervous for a moment I thought oh my god I must

for a moment I thought oh my god I must

for a moment I thought oh my god I must be late

be late

be late I wasn’t forty five minutes later after

I wasn’t forty five minutes later after

I wasn’t forty five minutes later after prepping shop and opening the doors

prepping shop and opening the doors

prepping shop and opening the doors first patient walks in steps up to the

first patient walks in steps up to the

first patient walks in steps up to the counter hands me a script for oxycontin

counter hands me a script for oxycontin

counter hands me a script for oxycontin second patient follows hands me a script

second patient follows hands me a script

second patient follows hands me a script for oxycontin third patient walks up and

for oxycontin third patient walks up and

for oxycontin third patient walks up and hands me a script for oxycontin for the

hands me a script for oxycontin for the

hands me a script for oxycontin for the last decade we have been in the midst of

last decade we have been in the midst of

last decade we have been in the midst of the worst drug epidemic in American

the worst drug epidemic in American

the worst drug epidemic in American history

history

history worse than the heroin epidemic of the

worse than the heroin epidemic of the

worse than the heroin epidemic of the 70s the AIDS epidemic of that in 80s and

70s the AIDS epidemic of that in 80s and

70s the AIDS epidemic of that in 80s and the crack cocaine epidemic of the 90s

the crack cocaine epidemic of the 90s

the crack cocaine epidemic of the 90s I’m speaking about the opioid or

I’m speaking about the opioid or

I’m speaking about the opioid or prescription painkiller epidemic for the

prescription painkiller epidemic for the

prescription painkiller epidemic for the first time ever drug overdoses are the

first time ever drug overdoses are the

first time ever drug overdoses are the number one cause of death in Americans

number one cause of death in Americans

number one cause of death in Americans under 50 under 50 you’re in your prime

under 50 under 50 you’re in your prime

under 50 under 50 you’re in your prime and by the time I’m done speaking today

and by the time I’m done speaking today

and by the time I’m done speaking today one person will have died yes every 15

one person will have died yes every 15

one person will have died yes every 15 minutes we lose a life do an opioid

minutes we lose a life do an opioid

minutes we lose a life do an opioid overdose and by the same time tomorrow

overdose and by the same time tomorrow

overdose and by the same time tomorrow 24 hours from now 96 people will have

24 hours from now 96 people will have

24 hours from now 96 people will have died with these odds it’s likely in your

died with these odds it’s likely in your

died with these odds it’s likely in your proximity isn’t your brother your child

proximity isn’t your brother your child

proximity isn’t your brother your child your neighbor your best friend

your neighbor your best friend

your neighbor your best friend it could even be you and if you don’t

it could even be you and if you don’t

it could even be you and if you don’t believe that you’re being touched by it

believe that you’re being touched by it

believe that you’re being touched by it you will be guaranteed this is just like

you will be guaranteed this is just like

you will be guaranteed this is just like cancer it’s touching all of us here’s

cancer it’s touching all of us here’s

cancer it’s touching all of us here’s why this is important to me I play many

why this is important to me I play many

why this is important to me I play many roles mother of five leadership results

roles mother of five leadership results

roles mother of five leadership results coach clinical pharmacist before

coach clinical pharmacist before

coach clinical pharmacist before graduating I was selected for a

graduating I was selected for a

graduating I was selected for a prestigious internship for

prestigious internship for

prestigious internship for pharmaceutical company it gave me a rare

pharmaceutical company it gave me a rare

pharmaceutical company it gave me a rare advantage an insider’s view and after

advantage an insider’s view and after

advantage an insider’s view and after graduating from USC go Trojans

graduating from USC go Trojans

graduating from USC go Trojans with a doctor of pharmacy degree

with a doctor of pharmacy degree

with a doctor of pharmacy degree followed by a clinical residency I

followed by a clinical residency I

followed by a clinical residency I accepted a position as a clinical

accepted a position as a clinical

accepted a position as a clinical pharmacist in a hospital but I also

pharmacist in a hospital but I also

pharmacist in a hospital but I also chose to work weekends retail to

chose to work weekends retail to

chose to work weekends retail to experience that side of pharmacy and

experience that side of pharmacy and

experience that side of pharmacy and back in the 90s we pharmacist myself

back in the 90s we pharmacist myself

back in the 90s we pharmacist myself included were filling oxycontin and

included were filling oxycontin and

included were filling oxycontin and vicodin pills like candy without any red

vicodin pills like candy without any red

vicodin pills like candy without any red flags it was the norm in fact we would

flags it was the norm in fact we would

flags it was the norm in fact we would have a large talk bottle right in front

have a large talk bottle right in front

have a large talk bottle right in front of us on the counter for fast moving

of us on the counter for fast moving

of us on the counter for fast moving refills and our actions were saying it’s

refills and our actions were saying it’s

refills and our actions were saying it’s not even worth taking the time and

not even worth taking the time and

not even worth taking the time and turning around and putting that bottle

turning around and putting that bottle

turning around and putting that bottle back on the shelf the volume was that

back on the shelf the volume was that

back on the shelf the volume was that high but what brings me here to you

high but what brings me here to you

high but what brings me here to you today is for the last two years I have

today is for the last two years I have

today is for the last two years I have been hanging out in prisons it started

been hanging out in prisons it started

been hanging out in prisons it started with a letter from an inmate humbly

with a letter from an inmate humbly

with a letter from an inmate humbly requesting one public speaking manual

requesting one public speaking manual

requesting one public speaking manual and a club sponsor I promptly replied to

and a club sponsor I promptly replied to

and a club sponsor I promptly replied to the letter invited a group of friends to

the letter invited a group of friends to

the letter invited a group of friends to join me and on the day that we showed up

join me and on the day that we showed up

join me and on the day that we showed up having never been in a prison before and

having never been in a prison before and

having never been in a prison before and after clearing security we walked into a

after clearing security we walked into a

after clearing security we walked into a large room full of men and we were met

large room full of men and we were met

large room full of men and we were met with a standing ovation so I am now my

with a standing ovation so I am now my

with a standing ovation so I am now my newest role is I’m a mentor for

newest role is I’m a mentor for

newest role is I’m a mentor for prisoners in the Florida Department of

prisoners in the Florida Department of

prisoners in the Florida Department of Corrections I’m behind bars six days a

Corrections I’m behind bars six days a

Corrections I’m behind bars six days a week and it’s what I learned behind

week and it’s what I learned behind

week and it’s what I learned behind those bars the deeper personal stories

those bars the deeper personal stories

those bars the deeper personal stories and problems that caused me to want to

and problems that caused me to want to

and problems that caused me to want to engage you to go to the source consider

engage you to go to the source consider

engage you to go to the source consider this metaphor one summer you and a group

this metaphor one summer you and a group

this metaphor one summer you and a group of friends are enjoying the picnic you

of friends are enjoying the picnic you

of friends are enjoying the picnic you notice a baby in the river

notice a baby in the river

notice a baby in the river crying instinctively you rush to save

crying instinctively you rush to save

crying instinctively you rush to save the baby then there’s a second baby

the baby then there’s a second baby

the baby then there’s a second baby screaming and you pull that baby out too

screaming and you pull that baby out too

screaming and you pull that baby out too and now there are more and more babies

and now there are more and more babies

and now there are more and more babies coming down the river and you and your

coming down the river and you and your

coming down the river and you and your friends are pulling them out as fast as

friends are pulling them out as fast as

friends are pulling them out as fast as you can exhausted a few of you think hey

you can exhausted a few of you think hey

you can exhausted a few of you think hey we need to go upstream and stop whoever

we need to go upstream and stop whoever

we need to go upstream and stop whoever is throwing them in if you want to make

is throwing them in if you want to make

is throwing them in if you want to make a difference

a difference

a difference go to the source go to the root cause

go to the source go to the root cause

go to the source go to the root cause go upstream but before we go upstream

go upstream but before we go upstream

go upstream but before we go upstream let me take you on a journey downstream

let me take you on a journey downstream

let me take you on a journey downstream and for that we have to go way back to

and for that we have to go way back to

and for that we have to go way back to 1898 when heroin and opioid was

1898 when heroin and opioid was

1898 when heroin and opioid was considered a wonder drug

considered a wonder drug

considered a wonder drug but as physicians started to become

but as physicians started to become

but as physicians started to become aware of the addictive nature of opioids

aware of the addictive nature of opioids

aware of the addictive nature of opioids and tried to avoid using them what we

and tried to avoid using them what we

and tried to avoid using them what we see is by 1924 heroin is illegal let’s

see is by 1924 heroin is illegal let’s

see is by 1924 heroin is illegal let’s fast-forward to the 80s the attitude

fast-forward to the 80s the attitude

fast-forward to the 80s the attitude begins to change why one short article

begins to change why one short article

begins to change why one short article in a reputable journal is published

in a reputable journal is published

in a reputable journal is published regarding the non addictive nature of

regarding the non addictive nature of

regarding the non addictive nature of opioids and that fuels the epidemic

opioids and that fuels the epidemic

opioids and that fuels the epidemic everyone is referencing it let’s move to

everyone is referencing it let’s move to

everyone is referencing it let’s move to the 90s pain management becomes a hot

the 90s pain management becomes a hot

the 90s pain management becomes a hot topic and the addictive nature of

topic and the addictive nature of

topic and the addictive nature of opioids they’re downplayed they’re

opioids they’re downplayed they’re

opioids they’re downplayed they’re minimized we also see this brilliant

minimized we also see this brilliant

minimized we also see this brilliant marketing campaign and we pick up a

marketing campaign and we pick up a

marketing campaign and we pick up a fifth vital sign pain when you go to see

fifth vital sign pain when you go to see

fifth vital sign pain when you go to see a physician they’re gonna check your

a physician they’re gonna check your

a physician they’re gonna check your blood pressure your respiration rate

blood pressure your respiration rate

blood pressure your respiration rate your pulse your temperature well now we

your pulse your temperature well now we

your pulse your temperature well now we added what is your pain on a scale of

added what is your pain on a scale of

added what is your pain on a scale of zero to ten zero should have never been

zero to ten zero should have never been

zero to ten zero should have never been a goal it’s not realistic 1996 Purdue

a goal it’s not realistic 1996 Purdue

a goal it’s not realistic 1996 Purdue Pharma introduces oxycontin and in one

Pharma introduces oxycontin and in one

Pharma introduces oxycontin and in one year from 1995 to 1996 prescriptions

year from 1995 to 1996 prescriptions

year from 1995 to 1996 prescriptions jumped by eight million and for the next

jumped by eight million and for the next

jumped by eight million and for the next ten years we see the most aggressive

ten years we see the most aggressive

ten years we see the most aggressive marketing campaign including videos for

marketing campaign including videos for

marketing campaign including videos for doctor’s waiting rooms ads in reputable

doctor’s waiting rooms ads in reputable

doctor’s waiting rooms ads in reputable journals this huge marketing team and as

journals this huge marketing team and as

journals this huge marketing team and as sales continue to skyrocket

sales continue to skyrocket

sales continue to skyrocket stay with me 2007 Purdue Pharma pleads

stay with me 2007 Purdue Pharma pleads

stay with me 2007 Purdue Pharma pleads guilty to criminal charges for

guilty to criminal charges for

guilty to criminal charges for misleading the government the medical

misleading the government the medical

misleading the government the medical community and the public regarding the

community and the public regarding the

community and the public regarding the risks of oxycontin addiction and abuse

risks of oxycontin addiction and abuse

risks of oxycontin addiction and abuse they pay more than six hundred million

they pay more than six hundred million

they pay more than six hundred million dollars in penalties sounds like a lot

dollars in penalties sounds like a lot

dollars in penalties sounds like a lot of money for most of us it is for the

of money for most of us it is for the

of money for most of us it is for the company it was the cost of doing

company it was the cost of doing

company it was the cost of doing yes annual revenues of more than three

yes annual revenues of more than three

yes annual revenues of more than three billion dollars a year 2015

billion dollars a year 2015

billion dollars a year 2015 enough opioids are prescribed for every

enough opioids are prescribed for every

enough opioids are prescribed for every adult in the country and now here we are

adult in the country and now here we are

adult in the country and now here we are near the end of 2017 using today’s

near the end of 2017 using today’s

near the end of 2017 using today’s modern lingo hashtag opioid crisis so

modern lingo hashtag opioid crisis so

modern lingo hashtag opioid crisis so let’s move down and let’s look at how we

let’s move down and let’s look at how we

let’s move down and let’s look at how we define addiction do you believe

define addiction do you believe

define addiction do you believe addiction is a lack of character and

addiction is a lack of character and

addiction is a lack of character and morals or do you believe addiction is an

morals or do you believe addiction is an

morals or do you believe addiction is an illness let’s take a look we can look at

illness let’s take a look we can look at

illness let’s take a look we can look at her and say loser scumbag druggie go get

her and say loser scumbag druggie go get

her and say loser scumbag druggie go get a life we need to be saying deep pain

a life we need to be saying deep pain

a life we need to be saying deep pain hopelessness hurting she needs help

addiction means to be enslaved to you’re

addiction means to be enslaved to you’re under the influence of a drug that

under the influence of a drug that

under the influence of a drug that causes you not to have the ability to

causes you not to have the ability to

causes you not to have the ability to care research shows that the neuro

care research shows that the neuro

care research shows that the neuro pathways of the brain begin to change we

pathways of the brain begin to change we

pathways of the brain begin to change we must begin to understand addiction as a

must begin to understand addiction as a

must begin to understand addiction as a brain illness and not a mental illness

brain illness and not a mental illness

brain illness and not a mental illness which stigmatize the disease just like

which stigmatize the disease just like

which stigmatize the disease just like we don’t stigmatize cancer and

we don’t stigmatize cancer and

we don’t stigmatize cancer and furthermore addiction in itself is not a

furthermore addiction in itself is not a

furthermore addiction in itself is not a criminal act the same cannot be said for

criminal act the same cannot be said for

criminal act the same cannot be said for those pharmaceutical companies that

those pharmaceutical companies that

those pharmaceutical companies that misled everyone that their drugs were

misled everyone that their drugs were

misled everyone that their drugs were safe all the mentoring of incarcerated

safe all the mentoring of incarcerated

safe all the mentoring of incarcerated men and women has been a lesson to me

men and women has been a lesson to me

men and women has been a lesson to me when they open up and they share their

when they open up and they share their

when they open up and they share their personal stories that has been a lesson

personal stories that has been a lesson

personal stories that has been a lesson to me and the theme is consistently it’s

to me and the theme is consistently it’s

to me and the theme is consistently it’s a lack of love a lack of connection a

a lack of love a lack of connection a

a lack of love a lack of connection a lack of being valued see pain is real

lack of being valued see pain is real

lack of being valued see pain is real in keeping with juda met pain away is a

in keeping with juda met pain away is a

in keeping with juda met pain away is a legitimate goal but we have to

legitimate goal but we have to

legitimate goal but we have to understand that there are other ways to

understand that there are other ways to

understand that there are other ways to deal pain and we can no longer be this

deal pain and we can no longer be this

deal pain and we can no longer be this pill will fix it society

pill will fix it society

pill will fix it society and we must surrender this notion that

and we must surrender this notion that

and we must surrender this notion that we must live with a zero level of pain

we must live with a zero level of pain

we must live with a zero level of pain here’s what I’m saying if I take my

here’s what I’m saying if I take my

here’s what I’m saying if I take my education of the pharmacist my passion

education of the pharmacist my passion

education of the pharmacist my passion for leadership and my mentoring of

for leadership and my mentoring of

for leadership and my mentoring of inmates what is crystal clear is the

inmates what is crystal clear is the

inmates what is crystal clear is the opioid epidemic is a symptom of a much

opioid epidemic is a symptom of a much

opioid epidemic is a symptom of a much deeper epidemic it’s the pain beneath

deeper epidemic it’s the pain beneath

deeper epidemic it’s the pain beneath the pain it’s the pain of despair

the pain it’s the pain of despair

the pain it’s the pain of despair loneliness depression it’s the pain of

loneliness depression it’s the pain of

loneliness depression it’s the pain of lack of purpose like a faith lack of

lack of purpose like a faith lack of

lack of purpose like a faith lack of love this is emotional pain it comes

love this is emotional pain it comes

love this is emotional pain it comes from devaluing humans I received a note

from devaluing humans I received a note

from devaluing humans I received a note from a former inmate and what he said to

from a former inmate and what he said to

from a former inmate and what he said to me was remarkable

this emotional pain cannot be relieved

this emotional pain cannot be relieved with a chemical substance it takes human

with a chemical substance it takes human

with a chemical substance it takes human involvement when a person is valued and

involvement when a person is valued and

involvement when a person is valued and surrounded by love when he knows he’s

surrounded by love when he knows he’s

surrounded by love when he knows he’s not alone he is able to deal with his

not alone he is able to deal with his

not alone he is able to deal with his pain your love your compassion your

pain your love your compassion your

pain your love your compassion your concern saved me so how do we go

concern saved me so how do we go

concern saved me so how do we go upstream how do we go to the source

upstream how do we go to the source

upstream how do we go to the source there are lots of great projects all

there are lots of great projects all

there are lots of great projects all across the country dealing with the

across the country dealing with the

across the country dealing with the opioid epidemic as a symptom including

opioid epidemic as a symptom including

opioid epidemic as a symptom including prescription drug monitoring programs

prescription drug monitoring programs

prescription drug monitoring programs medical assisted treatment community

medical assisted treatment community

medical assisted treatment community collaboration and the list goes on but

collaboration and the list goes on but

collaboration and the list goes on but what can we do to go upstream and stop

what can we do to go upstream and stop

what can we do to go upstream and stop the babies from being thrown in I have

the babies from being thrown in I have

the babies from being thrown in I have come to believe that the answers are not

come to believe that the answers are not

come to believe that the answers are not in the medical journals but in the

in the medical journals but in the

in the medical journals but in the leadership journals we as a society rely

leadership journals we as a society rely

leadership journals we as a society rely too much on pills and not enough on

too much on pills and not enough on

too much on pills and not enough on people our human need of significance

people our human need of significance

people our human need of significance love and connection can never be met

love and connection can never be met

love and connection can never be met with chemicals there is something wrong

with chemicals there is something wrong

with chemicals there is something wrong going on here simply focusing on opioids

going on here simply focusing on opioids

going on here simply focusing on opioids makes no sense

we not need to only cut the supply we

we not need to only cut the supply we need to cut the demand and for that I

need to cut the demand and for that I

need to cut the demand and for that I would like to propose three simple

would like to propose three simple

would like to propose three simple action steps a first step

action steps a first step

action steps a first step it can be done today take your eyes off

it can be done today take your eyes off

it can be done today take your eyes off your screens and began to build human

your screens and began to build human

your screens and began to build human connections where have we learned that

connections where have we learned that

connections where have we learned that how often do we ignore people as simple

how often do we ignore people as simple

how often do we ignore people as simple hello a second step let’s begin to new

hello a second step let’s begin to new

hello a second step let’s begin to new addicts with empathy not as a drain

addicts with empathy not as a drain

addicts with empathy not as a drain society and if embarrassment to our

society and if embarrassment to our

society and if embarrassment to our community and a third step let’s begin

community and a third step let’s begin

community and a third step let’s begin to spearhead a culture of caring a focus

to spearhead a culture of caring a focus

to spearhead a culture of caring a focus on service and mentoring I have a

on service and mentoring I have a

on service and mentoring I have a confession to make remember all those

confession to make remember all those

confession to make remember all those patients that waited nearly an hour to

patients that waited nearly an hour to

patients that waited nearly an hour to get their meds I was one of those people

get their meds I was one of those people

get their meds I was one of those people without the empathy the prisoner has

without the empathy the prisoner has

without the empathy the prisoner has changed this pharmacist mind on how to

changed this pharmacist mind on how to

changed this pharmacist mind on how to deal with this epidemic and none of this

deal with this epidemic and none of this

deal with this epidemic and none of this can happen until we realize we are not

can happen until we realize we are not

can happen until we realize we are not different we are the same we need to let

different we are the same we need to let

different we are the same we need to let go of this culture of the instant in the

go of this culture of the instant in the

go of this culture of the instant in the culture of disinterest in the culture of

culture of disinterest in the culture of

culture of disinterest in the culture of strangers this is preventable and

strangers this is preventable and

strangers this is preventable and treatable we’re not only looking for

treatable we’re not only looking for

treatable we’re not only looking for licensed professionals we are looking

licensed professionals we are looking

licensed professionals we are looking for ordinary people who care every day

for ordinary people who care every day

for ordinary people who care every day people who care this is not a new

people who care this is not a new

people who care this is not a new message it’s a message that’s not giving

message it’s a message that’s not giving

message it’s a message that’s not giving any airtime

any airtime

any airtime remember our metaphor the river is the

remember our metaphor the river is the

remember our metaphor the river is the epidemic the babies are the addicts you

epidemic the babies are the addicts you

epidemic the babies are the addicts you and your friends your midstream the

and your friends your midstream the

and your friends your midstream the solution can be found upstream

solution can be found upstream

solution can be found upstream upstream is to empathize not stigmatize

upstream is to empathize not stigmatize

upstream is to empathize not stigmatize upstream is to humanize not criminalize

upstream is to humanize not criminalize

upstream is to humanize not criminalize an upstream is to build community not

an upstream is to build community not

an upstream is to build community not apathy we are the people that can save

apathy we are the people that can save

apathy we are the people that can save lives

lives

lives let’s go upstream and stop the babies

let’s go upstream and stop the babies

let’s go upstream and stop the babies from being thrown em

from being thrown em

from being thrown em thank you

thank you

thank you [Applause]

”

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