a few years ago I was reading a
book and in the first paragraph of that
book there was something that talks about a
wonderful architect who is called
Frank Lloyd Wright is an architect
american by is possibly one of the
parents of the architecture of the century
past there was a journalist who
I asked this teacher what was
the best work or the work of his life
imagine that you were
asking that question at this time
we thought three seconds
which is the best idea is the best work
of their life
Mr. Wright’s answer
I had my head convulsed
I think a lot
he answered my best work is next
for more than 20 years he has worked with
creative the creative are people
it really is incredibly wonderful
they are supremely wild intuitive
but I have to tell you that always
thought that creatives tend to
stay with your successful ideas of the
past with his past awards that to
I have changed my life a bit because
what I like most about me from my job
is to make everything possible and I
I found that there are many people
my grief in life do not fight and give everything
for making the impossible possible
many have a button
many of us have a button the no button
we do not have around here we know why
there
everyone knows where the button may be
of it is not impossible you can not not
let’s achieve
I do not think we get that button
I think it’s me year if you
ask my mom she is going to
answer that I was not installed
you think about it has not been
tremendously studying
I believe that in life they have given much
great value
I’m sure many of you in
some time they have been taught to say
that do not teach us more to say no
that no doubt you the psychologists
have given a lot of power because finally
is the mechanism to teach the
people to take care not to take
risks to possibly not let the
other people will attack their beliefs
and that’s where I had and I gave myself
mind that what I like is to give
the fight to not because finally
I found that the opposite is not the
yes let’s also think if maybe the
people in the world what most
they are afraid is yes they are more afraid
yes and no
for me the opposite he is not the word
unlimited impossible
finally to me he does not add is what I
opens life to new possibilities for
find paths that others do not like
They do not like to travel to possible me
I found to find opportunities in
where other people just in trouble
who is of you remember the
Colombia campaign the risk is that you
you want to stay
remember that campaign showed me that
possibly he undamaged becomes
contagious and it becomes possible
this was a campaign that had to go to
year in the air passed one of the worst
times of the image of our country in
the outside
it was a screen that should come out when
Colombia needed that massively
many foreign tourists came
to be able to offer all that we had
in our territory but the studies
of perception in our world
territory was violent and the
drug trafficking
they remember that not in this city yes
that it is and that they lived it then that
does not know many people is that this campaign
was born from a resounding no of a resounding no
to a risky proposal
The first thing we wanted to do was to do
that were the tourists of the world
who will speak to their fellow countrymen
because you will imagine that it was
difficult to believe us some
Colombian than we were
talking and that we all
agreement
it was better for a tourist to talk to him
coterráneo or a German tourist
speak a Spanish tourist and in that
we all agreed but what
first thing that occurred to us was that
we should attack that pain stronger than
We were facing, they remember
we are talking about a perception of
violence and a perception of
drug trafficking
we have to choose one of the two
what happened to them
was to create a movement of tourists
addicted to Colombia in the framework of a
world meeting of tourism ministers
that he had never come to Colombia and that
we would receive for the first time
we present this idea to the country was
japanese chinese arab gringo showing the
people when they arrived at the airport
we are your addicts to colombia
obviously this could not be done
I was a fan of this because I chose myself
I knew that our image at that time
drug trafficking was much stronger
way that the other two back
all of us that go back and
revise deeply a little
more studies and it was winner that
side of that of violence but it’s that
when one has not add it likes
get into creative problems they went
to think and they found this story on
barrel in 1968 to make a movie and
I knew the two great loves of my
lifetime
the clinic wife Cartagena city and with
both still alive happens everyone the
Walled city is magical mysterious
phantasmagoric full of history and
stories that are written all 10 and
the Colombians
your courtesy your joy your levels
if you ask me why I stayed because
here I live like in a movie
colombia the risk is that you love
stay
we already learned the second lesson that
I was very excited and it was putting at risk
our favor think about it we are saying
to the world because not only that was the best
possibility I’m fine in other campaigns
but believe me, the best is always
for coming the best campaigns are for
come as much as you as our
country has many possibilities
honest with this story I just want
leave them a thought
the next time you have an idea that
have an innovation have something that
want to give to the world and make it
Well the first thing that will happen is that
they are going to descend the button of no of
way you turn it off, because the
problems are the best way to one
learn to face things thoroughly and
take them out
no doubt ahead I do not tell them to leave
to watch the videos is responsible that
see the real ones because the barriers are
the ones that teach them to jump to you is
much higher
he did not hurt he helped me and my wife to
not accept that my son who has a
unknown genetic syndrome will not speak
or did not eat by mouth because that was
what he said unites very important doctor
in the united states your goals in
problems
take risks
put at risk in your favor
this is my son tomás eloy to this one in his
first math quiz
the manu is speaking totally but already
talks a lot about how damaged it made possible
that we made the first beaches of
world at 2,400 meters above the level of
sea
also made it possible for those beaches
they were back a month ago on
The side of the river sena
I do not add made floor I fly
I do not add that Colombia was the
first country in the world that made a
sale or live in the history of the i comerç
and he did not add and his that presidents
Colombians and executives around the world
whole took the first time
symbolic nose of the company of
biggest entertainment in the world
circus of the sun and live an experience
unimaginable invented by a Colombian
he did not add also made a song
that was made for people to
see in four parents
become the anthem or one of the
most important signs of colombia in the
world
I want to close and tell you that you
what can they do
before leaving in this room is to damage the
no button
the only thing I ask of life is that
nobody’s repair
thank you very much
the earth
”
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