my life is infused with different cultures yeah I grew up in Poland i was
cultures yeah I grew up in Poland i was
cultures yeah I grew up in Poland i was born in poland grew up in Germany was
born in poland grew up in Germany was
born in poland grew up in Germany was living in Ireland and now I’m here in
living in Ireland and now I’m here in
living in Ireland and now I’m here in England and some years ago after having
England and some years ago after having
England and some years ago after having studied here at Central Saint Martins
studied here at Central Saint Martins
studied here at Central Saint Martins and london school of economics those
and london school of economics those
and london school of economics those really those institutions full of
really those institutions full of
really those institutions full of cultural diversity and back then my
cultural diversity and back then my
cultural diversity and back then my boyfriend and now my husband took me to
boyfriend and now my husband took me to
boyfriend and now my husband took me to a football match in South London where
a football match in South London where
a football match in South London where he wanted to introduce me to his family
he wanted to introduce me to his family
he wanted to introduce me to his family yeah he’s English that’s that’s the way
yeah he’s English that’s that’s the way
yeah he’s English that’s that’s the way you did I was amazed I said to him I’ve
you did I was amazed I said to him I’ve
you did I was amazed I said to him I’ve never seen so many English people if
never seen so many English people if
never seen so many English people if you’re in studying in central Sand
you’re in studying in central Sand
you’re in studying in central Sand Martins and and lse gets the feeling you
Martins and and lse gets the feeling you
Martins and and lse gets the feeling you get when you get get out into the
get when you get get out into the
get when you get get out into the suburbs and I was amazed and that these
suburbs and I was amazed and that these
suburbs and I was amazed and that these very localized cultural behaviors were
very localized cultural behaviors were
very localized cultural behaviors were embedded in this global city and and and
embedded in this global city and and and
embedded in this global city and and and not only that it was making people
not only that it was making people
not only that it was making people behave in a certain way culture was
behave in a certain way culture was
behave in a certain way culture was making those people behave dress in a
making those people behave dress in a
making those people behave dress in a certain way the thing in a certain way
certain way the thing in a certain way
certain way the thing in a certain way feel in a certain way and and then it is
feel in a certain way and and then it is
feel in a certain way and and then it is but at the same time those localized
but at the same time those localized
but at the same time those localized behaviors we’re also part of a really
behaviors we’re also part of a really
behaviors we’re also part of a really big global football phenomenon so as a
big global football phenomenon so as a
big global football phenomenon so as a design that and sociologists I’m really
design that and sociologists I’m really
design that and sociologists I’m really fascinated how culture and is driving us
fascinated how culture and is driving us
fascinated how culture and is driving us is driving how we behave is driving how
is driving how we behave is driving how
is driving how we behave is driving how we lead our everyday lives and our
we lead our everyday lives and our
we lead our everyday lives and our lifestyles but also how we can stretch
lifestyles but also how we can stretch
lifestyles but also how we can stretch culture into other directions and how we
culture into other directions and how we
culture into other directions and how we can be part of creating culture so but
can be part of creating culture so but
can be part of creating culture so but what is culture culture can be high we
what is culture culture can be high we
what is culture culture can be high we can have low culture we can have popular
can have low culture we can have popular
can have low culture we can have popular culture everyday culture culture is seen
culture everyday culture culture is seen
culture everyday culture culture is seen by some as a lens
by some as a lens
by some as a lens through which we see the world I prefer
through which we see the world I prefer
through which we see the world I prefer the image of culture like a sticky glue
the image of culture like a sticky glue
the image of culture like a sticky glue sticky glue that holds us together and
sticky glue that holds us together and
sticky glue that holds us together and then make us belong together it’s quite
then make us belong together it’s quite
then make us belong together it’s quite rigid but at the same time we can we can
rigid but at the same time we can we can
rigid but at the same time we can we can have some more mobility in it but most
have some more mobility in it but most
have some more mobility in it but most recently I’ve noticed people see culture
recently I’ve noticed people see culture
recently I’ve noticed people see culture also as a as a wild beast a beast a
also as a as a wild beast a beast a
also as a as a wild beast a beast a beast to be feared and this is in the
beast to be feared and this is in the
beast to be feared and this is in the context of globalization people think
context of globalization people think
context of globalization people think that a culture has an impact and
that a culture has an impact and
that a culture has an impact and globalization has an impact on their
globalization has an impact on their
globalization has an impact on their everyday lives and on the everyday
everyday lives and on the everyday
everyday lives and on the everyday decisions they see that our high streets
decisions they see that our high streets
decisions they see that our high streets are becoming the same we start eating
are becoming the same we start eating
are becoming the same we start eating the same food listen to the same music
the same food listen to the same music
the same food listen to the same music and as a depart as in other parts of the
and as a depart as in other parts of the
and as a depart as in other parts of the world globalization is seen as a problem
world globalization is seen as a problem
world globalization is seen as a problem we fear this homogenize a shin of
we fear this homogenize a shin of
we fear this homogenize a shin of culture we fear that there is going to
culture we fear that there is going to
culture we fear that there is going to be a void of cultural diversity and add
be a void of cultural diversity and add
be a void of cultural diversity and add on the other hand I’m also saying
on the other hand I’m also saying
on the other hand I’m also saying something else globalization is also
something else globalization is also
something else globalization is also giving a headache to organisations to
giving a headache to organisations to
giving a headache to organisations to businesses and here there’s an anxiety
businesses and here there’s an anxiety
businesses and here there’s an anxiety rising not because of homogenization or
rising not because of homogenization or
rising not because of homogenization or because of fragmentation a business is
because of fragmentation a business is
because of fragmentation a business is an organization feel they need to
an organization feel they need to
an organization feel they need to connect with people or consumers at a
connect with people or consumers at a
connect with people or consumers at a more and more local level because they
more and more local level because they
more and more local level because they know people won’t accept one size fits
know people won’t accept one size fits
know people won’t accept one size fits fits all anymore and the question is
fits all anymore and the question is
fits all anymore and the question is always how how is this possible to kind
always how how is this possible to kind
always how how is this possible to kind of to deal with those fragmented with
of to deal with those fragmented with
of to deal with those fragmented with those localized futures with these small
those localized futures with these small
those localized futures with these small little beasts of culture so I would like
little beasts of culture so I would like
little beasts of culture so I would like to now explain you and I did this idea I
to now explain you and I did this idea I
to now explain you and I did this idea I have imagined there’s a global flow
have imagined there’s a global flow
have imagined there’s a global flow a trend as a sociologist I would call it
a trend as a sociologist I would call it
a trend as a sociologist I would call it cultural discourse as a designer imagine
cultural discourse as a designer imagine
cultural discourse as a designer imagine a snowball so this I love this quote
a snowball so this I love this quote
a snowball so this I love this quote here a ball may be made to roll downhill
here a ball may be made to roll downhill
here a ball may be made to roll downhill but it’s manner of rolling is dead of a
but it’s manner of rolling is dead of a
but it’s manner of rolling is dead of a ball Greek philosophers my husband is a
ball Greek philosophers my husband is a
ball Greek philosophers my husband is a philosopher and that rubs off a bit so
philosopher and that rubs off a bit so
philosopher and that rubs off a bit so imagine this ball is starting to roll
imagine this ball is starting to roll
imagine this ball is starting to roll this this social discourse and as its
this this social discourse and as its
this this social discourse and as its starting small it’s getting bigger as
starting small it’s getting bigger as
starting small it’s getting bigger as its rolling it gets a momentum and and
its rolling it gets a momentum and and
its rolling it gets a momentum and and it has an impact on the ground it has an
it has an impact on the ground it has an
it has an impact on the ground it has an impact on the snow on the hill and and
impact on the snow on the hill and and
impact on the snow on the hill and and obviously this Hill is changing this it
obviously this Hill is changing this it
obviously this Hill is changing this it leaves a trail I’m imagine the hill as
leaves a trail I’m imagine the hill as
leaves a trail I’m imagine the hill as the local and the global has the impact
the local and the global has the impact
the local and the global has the impact on the local but this is not the end of
on the local but this is not the end of
on the local but this is not the end of it at the same time the ball is picking
it at the same time the ball is picking
it at the same time the ball is picking up some snow is the ball itself is
up some snow is the ball itself is
up some snow is the ball itself is changing its getting bigger it’s
changing its getting bigger it’s
changing its getting bigger it’s changing itself is changing the way it’s
changing itself is changing the way it’s
changing itself is changing the way it’s rolling it might change the direction
rolling it might change the direction
rolling it might change the direction it’s rolling here the local and the
it’s rolling here the local and the
it’s rolling here the local and the global have an impact on each other and
global have an impact on each other and
global have an impact on each other and this is where the friction is this is
this is where the friction is this is
this is where the friction is this is where it’s happening so this is the
where it’s happening so this is the
where it’s happening so this is the moment when the global takes on a local
moment when the global takes on a local
moment when the global takes on a local character it takes on a local flavor so
character it takes on a local flavor so
character it takes on a local flavor so last year I was doing some cultural
last year I was doing some cultural
last year I was doing some cultural research and at studio into with our
research and at studio into with our
research and at studio into with our cultural guides in in Asia in China
cultural guides in in Asia in China
cultural guides in in Asia in China Japan and Korea and we were looking at
Japan and Korea and we were looking at
Japan and Korea and we were looking at the perception of safety so let’s say
the perception of safety so let’s say
the perception of safety so let’s say this is the big snowball safety and
this is the big snowball safety and
this is the big snowball safety and imagine this this perception of safety
imagine this this perception of safety
imagine this this perception of safety is flowing through the globe and dared
is flowing through the globe and dared
is flowing through the globe and dared hits the Chinese families and this is
hits the Chinese families and this is
hits the Chinese families and this is where the friction is in the making the
where the friction is in the making the
where the friction is in the making the global flow the perception of safety is
global flow the perception of safety is
global flow the perception of safety is in the context of cars and in
in the context of cars and in
in the context of cars and in context of children’s products it’s
context of children’s products it’s
context of children’s products it’s about strapping it’s about buckling
about strapping it’s about buckling
about strapping it’s about buckling however in China it’s different a child
however in China it’s different a child
however in China it’s different a child safety this perception of safety is
safety this perception of safety is
safety this perception of safety is about pelling not about strapping it is
about pelling not about strapping it is
about pelling not about strapping it is also an about ownership of this object
also an about ownership of this object
also an about ownership of this object because actually owning a car seat two
because actually owning a car seat two
because actually owning a car seat two people two parents it means being part
people two parents it means being part
people two parents it means being part of this global and this course and is an
of this global and this course and is an
of this global and this course and is an aspirational object so safety and China
aspirational object so safety and China
aspirational object so safety and China is about ownership and about padding and
is about ownership and about padding and
is about ownership and about padding and as you can see in this photo parents use
as you can see in this photo parents use
as you can see in this photo parents use and car seats but they don’t strap
and car seats but they don’t strap
and car seats but they don’t strap children and this is perception of
children and this is perception of
children and this is perception of safety so here this global and the local
safety so here this global and the local
safety so here this global and the local hit each other and really this is the
hit each other and really this is the
hit each other and really this is the moment where new meaning is created and
moment where new meaning is created and
moment where new meaning is created and this can then have an impact on a global
this can then have an impact on a global
this can then have an impact on a global and company for example and global is
and company for example and global is
and company for example and global is starting to take on this local character
starting to take on this local character
starting to take on this local character I find it really fascinating how
I find it really fascinating how
I find it really fascinating how cultural friction and global momentum
cultural friction and global momentum
cultural friction and global momentum those two big forces can create new
those two big forces can create new
those two big forces can create new meaning and new culture and it is in
meaning and new culture and it is in
meaning and new culture and it is in that moment that we can stretch culture
that moment that we can stretch culture
that moment that we can stretch culture in and stretch this sticky glue in new
in and stretch this sticky glue in new
in and stretch this sticky glue in new directions I think it’s very exciting
directions I think it’s very exciting
directions I think it’s very exciting that now as being part of this
that now as being part of this
that now as being part of this globalization we can be part of this
globalization we can be part of this
globalization we can be part of this momentum but also we can be in the
momentum but also we can be in the
momentum but also we can be in the middle of that friction and in the
middle of that friction and in the
middle of that friction and in the middle of creating new culture thank you
middle of creating new culture thank you
middle of creating new culture thank you [Applause]
”
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