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Criatividade e as indústrias criativas | Cristina Rodrigues | TEDxFCTUNL


Good Morning

to explain before but I can tell me good

Day back just because I have this affection.

UOL’s good day field

This is a lot for those who need a good

day without more energetic good day mania

so I was invited to talk about

a subject that is very expensive to me

creativity and I am part of the group

soico work daily in the

creative industries or in the

creative industries in particular in the

visual arts industry

I’m a plastic artist I’ve always wanted

to be an artist

at the age of eight earned a

news design contest news

The objective of the competition is to reward

child who made the best design

a Portuguese caravel much more than the

that the joy you feel in overcoming

contest

I remember how happy I felt.

whenever I drew in a certain way always

I knew I wanted to be an artist because

my way of expressing myself and how many

stories passed mostly all still

it was my way of communicating

according to young people that the public

will win the British author and champion

of audience

all children are creative and

as they grow and follow the

their school career are killing this

creativity and still here raises the hand

I did not dream when I was a child and now

let’s raise the hand who wanted

when I was a child

we’ll let you draw custom

We grow because we are going to be

embedded a set of prejudices

about design on our form in the

prices so I know they involve

sands equal out of creativity

this photograph of doctor sheldon cooper

central character of the series the theory of

big bang which I’m a big fan of

which represents a theoretical physicist is

in this document because sharing

various ideas and prejudices with my

father in the series doctor xiao of guilt

the vehicle an idea shared by

many people that there is a

hierarchy of knowing in which the ground

decisively more important than

others

in this hierarchy of sciences are

above the letters and in turn are

far above the arts

there is even an episode of the series

television doctor sheldon cooper

beacon to your design plus disciplines

related to letters and history

but artists are almost

informed

now Dr. Sheldon is a fault

character composed of several

elements that integrate caricatures of the

society exists a little

doctor xiao gang fault in each of

us and on my father for sure when

sees that the grouping goes on teaching

my father could not

understand why a student with good

notes that you could choose any

grouping precisely to choose the

grouping two visual arts courses

now accused is to say that the

three years and try government

to enter a beautiful college

arts and I must say that managed in 1998

I started my degree and

architecture world creative economy is

a great deal

nowadays museums like the louvre in

paris and the roof fashion on twitter in the kingdom

united in london serving millions of

visitors each year the culture is

one of the most important sectors

to create content for tourism

it has been a long time since the

creative economy is key to

economic growth

there is a direct relationship between

wealth innovation and competitiveness

nation and creativity

one of the richest nations in the world

United States is the cradle of several

creative icons that mark the culture

20th century and contemporary culture

in the first image from the left to

right we see michael goes to madrid

was the michael well of me is a

American director known for his

movies victory champions action

such as the transformers war on

an American plastic artist who

became the most important figure

associated with the movement for artistic

part of the electronic arts

American video game company that

publishes the championship games as fifa one

nf is the herschel mr soccer etc and by

last person I’m a big

fan is in the writer and editor and

comic book producer and chairman

of marvel comics created in collaboration

with several artists the girl’s parents the

broken to join if it’s the tone and the x-men

within the so-called industries

there are 11 Chávez industries

which have been identified by Unesco and

by the consulting agency and

the visual arts to the performing arts

radio the music the books newspapers and

film and television magazines

video games and advertising

according to the data provided by the

UNESCO and the same agency to

creative savings of around

30 million people worldwide and

generated a revenue of 2.25 trillion

dollars in 2015 which correspond to 3%

of world wealth in 2003

this value is substantially higher

to global telecommunications

generated a point 85 trillion

dollars and significantly higher than

what the hell

russia or canada india

calls attention to the number 2 of which

I’m part

sometimes lattes visual arts is

second largest in the industry but it is

which generates more employment

Now I will ask a question and want

the municipality does not with a kick given who

Audience like art

contemporary goes from brás são

enough

I do not particularly like art.

contemporary

the concept behind a work of art

of origin to the creation of

objects when the American pop artist

andrew organ has created a work with

several frameworks for the

prints of a pack is full

this concept of origin to the

creation of numerous objects

using this image

initially created by mark campos

Mugs bag lady robots or whatever

artist perrenoud one for existence

creates a work of art which in turn

gives rise to numerous objects

commercials inspired by sobriety

we almost do not know what

born first was chickens was the other

the artist used the image and object

preexisting and created only a new

concept around this object as

results appear numerous

commercial ramifications resulting from

of this conceptualization what is the

creativity

this is my tank over any

activity

alternate ideas that other people

had primary

nothing really original

in reality originality is

underrated work of marcel duchamp

entitled from source to source

crowded 1917 is the most famous of the artist

and inventor of animals original work

is lost until today

this continues organized urinol

produced industrially signed and

dated 1917 in 1964, the Taiti ordered

to produce a ceramic replica

handmade glazed the closest

possible of the original work

this is the version of the work that has been

exposed until today the artist marcelo

flame premiered concept that any

object can be art as long as it is

signed by an artist as a result of

art is no longer a system where the

merit and excellence of a finished

with the website of your execution are

valued as an artist I liked

have the opposite cruise the shampoo

I liked to take the classification of

work dating certain objects

I believe the way to achieve the

merit goes through creativity and

hard work this had happened before

of a conversation that among several

chang indian artists and

haydn in that they speak a little dirty

idea of ​​creating the work of the

Another interesting thing is that our

history and the gender

gender issues to be an artist

woman brings a great advantage brings a

historical advantage because there is

a group of male artists

consecrated in very few women

have to do with our history and brings

a disadvantage even today

because results to the society that we

ourselves we have created the

millionaires in the world are men who

are the buyers of art

contemporary art and the arts in general

important are more public

often interested in work created

by other men

so I need mine

creativity

so I started working portugal had

a dictatorship until very late and ended

with 25 of April of 1974 our culture

is affected by political winds

and as a result the most

representative of popular culture

Portuguese are distinct from those who

They were at the same time in

European countries or even in

united states

the first symbolic object of culture

Portuguese popular use in

several of my works were the

when their audiences know

what a mistake

there is a lot of the supply option

that originated in darfur a

instrument for I started in 2010 to

portray people from the interior of the country

interview multiple people and watch

to the essays on the costumes I thought

interesting to go to rehearsals than

your public presentations because

in rehearsals with you was in your

conversions in letters to do bad but

another channel the dolphin and count

stories and I wanted to capture this

reality and realize the importance of

because it continues to happen in

certain places these meetings

people around an object that aggregates

that the result has created my

first grand installation of art

contemporary

comprises several fingers painted

hand for me at the time of crisis is very

creative because it did not have much

money to produce the work so I went

ask each of the artisans produced

the film used a doubt when it was

expensive and I did not have the money to

produce such a large work and therefore

flow and every artisan of the ray zone

offered one of the future that was later

painted and the ribbons were drawn

silk ribbons were all delayed and

giant tool a symbolic object

I remembered that there is a greater

comfort I had in my childhood

when my mother advised me on

bed and then the idea of ​​being a goal

It is

until it charges us a symbol of the

maternity of the woman and the child because

when the offerings are rehearsing and playing

the adufe caught the attention of men

clapping their hands they say this is not

product because it is an instrument

of woman in box

today there are men who play duff but

traditionally an instrument

connected to the feminine universe that

part of what our history is

so I got our icons

and started to create

with them this has been in the

in the museum of design and

in 2013 and this has been in the

cathedral of manchester in 2014

this work has shown an exhibition

called women from my country

was an exhibition that I produce with

numerous migrant women

in Manchester, then I

I have one and hope thousand near the

body in Manchester and the

ladies every day after 12 years

I did but do not come and help with tui

having sex satin ribbons to put

clear bills to decorate the works

Art and it was from something that moved this

which was the first

exhibition of the plastic artist

contemporary in the cathedral of manchester

so much that it is very difficult to make a

bishop and one of and all the people who

behind the organization of this

nature to accept an exposition of this

scale in a cathedral

this was a very very

important to me and called them women

of my country precisely because of this

because to build with the women of my

country of my origin fetching the

province is that I painted adults to

almost as if he were a late star with

a multi-colored consensus with

overlap and work in one piece

giant that includes 63 the sweet that has

seven meters by 10

This is another of the works that

cathedral that is composed of ten thousand

paper flowers that are the

used in our popular culture in

traditional parties to decorate the streets

decorate the squares once more in

moments that are central to our

popular culture go to a

installation and will tell you a new

history with time

vanessa portugal inside a cathedral

and technique to the center is a sketch

was part of a position is a

chronicle a meter of giant diameter and

that is to crown the people people

of this cathedral is that another of the

works that was evident in this

lightman exposure that all brands

the jokes of crystal beads were

worked by me with the immigrants

portuguese in the workshop of the whole

iron metal and glass

another white version of the same work

results of this exhibition

this exhibition was the expression more

always visited in the city which is more

200 thousand visitors from July and September

2014 and as a result of the cathedral of

manchester which has an important

art collection that includes artists

French and Italian invite

to produce a corinthians work

continuing to integrate the collection of

cathedral at the time think how I go

tell a new story that will stay

engraved in the cathedral forever and

will tell a little of what is the

my origin and what is mine

destiny that is also part of me

now I realized that in 1957 the

queen of england isabel monday

had visited the primary which is the turn

from Portugal

he was offered an embroidered bag

white castle

I then began to study a little about

the embroidered white castle embroidery of

white castle is a technique that

emerged in the 17th century,

in the 19th century you do not get caught daughter of

how it is executed today is a

embroidery and I was part of our

period always target the influences

the theme of our people.

our presence in India and South of

China and this central brands are

tree of life and several others and one

doctor who joined the sea

shaking and then producing this

idea is to create a milestone in

contemporary and children 7 piece

giant symbol of white castello with

three meters wide, the largest

will cover all the altars of the cathedral

from Manchester at the same time

this is one of them the pieces are in

production and will be completed for

inaugurate this time on September 17 of this

year in manchester cathedral

then this is one of the pieces with the

monsters here almost exclusively that

it is not for being that they are the ones who

make up the garden of Eden

are four trees of life as well as

the traditional tree that makes the guard

in the white castle thigh one

interpretation in which

have primary spring summer the

autumn and winter

Thank you to finish my presentation.

I think I have a team here just for

so many things not to have passed

long time

I hope you enjoyed it if you want

know more about my work the

positions have the show and the website

thanks

[Applause]

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