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Creating your dream business | Jenna Martin | TEDxBozeman


an underwater portrait photographer is

an underwater portrait photographer is exactly what it sounds like I take

exactly what it sounds like I take

exactly what it sounds like I take pictures of people underwater for living

pictures of people underwater for living

pictures of people underwater for living in Billings Montana

in Billings Montana

in Billings Montana now nothing about that sentence should

now nothing about that sentence should

now nothing about that sentence should make any sense there is no logical

make any sense there is no logical

make any sense there is no logical reason why I should have that career

reason why I should have that career

reason why I should have that career based in Billings I do not own my own

based in Billings I do not own my own

based in Billings I do not own my own swimming pool so I’m limited to shooting

swimming pool so I’m limited to shooting

swimming pool so I’m limited to shooting in places around Billings Montana that I

in places around Billings Montana that I

in places around Billings Montana that I can borrow which there aren’t a lot or I

can borrow which there aren’t a lot or I

can borrow which there aren’t a lot or I have to shoot outside in the lakes in

have to shoot outside in the lakes in

have to shoot outside in the lakes in Montana which most of you probably know

Montana which most of you probably know

Montana which most of you probably know are positively freezing so I can only

are positively freezing so I can only

are positively freezing so I can only realistically shoot about three or four

realistically shoot about three or four

realistically shoot about three or four months out of the year now I should tell

months out of the year now I should tell

months out of the year now I should tell you this isn’t something I always knew

you this isn’t something I always knew

you this isn’t something I always knew that I wanted to do I was never that

that I wanted to do I was never that

that I wanted to do I was never that person I was taking in photography

person I was taking in photography

person I was taking in photography classes in high school I didn’t major in

classes in high school I didn’t major in

classes in high school I didn’t major in photography in college I never had my

photography in college I never had my

photography in college I never had my camera on my hip I’m always taking

camera on my hip I’m always taking

camera on my hip I’m always taking photos of people that wasn’t me that’s

photos of people that wasn’t me that’s

photos of people that wasn’t me that’s not how this got started now I always

not how this got started now I always

not how this got started now I always dreamt of having a creative career I

dreamt of having a creative career I

dreamt of having a creative career I always wanted a job I would be

always wanted a job I would be

always wanted a job I would be passionate about but when I started

passionate about but when I started

passionate about but when I started college I was told to major in something

college I was told to major in something

college I was told to major in something practical something real so you get a

practical something real so you get a

practical something real so you get a real job that makes real money and have

real job that makes real money and have

real job that makes real money and have a real house and a family and everything

a real house and a family and everything

a real house and a family and everything that goes with it so my first semester I

that goes with it so my first semester I

that goes with it so my first semester I majored in aerospace engineering which

majored in aerospace engineering which

majored in aerospace engineering which wasn’t a great fit so I switched to

wasn’t a great fit so I switched to

wasn’t a great fit so I switched to physics and then biology and then

physics and then biology and then

physics and then biology and then psychology and all of this switching

psychology and all of this switching

psychology and all of this switching from one major to the next should have

from one major to the next should have

from one major to the next should have been a sign I should have realized then

been a sign I should have realized then

been a sign I should have realized then this was the voice in the back of my

this was the voice in the back of my

this was the voice in the back of my head imploring me to please do something

head imploring me to please do something

head imploring me to please do something that I truly cared about but of course I

that I truly cared about but of course I

that I truly cared about but of course I didn’t listen and by the spring of 2011

didn’t listen and by the spring of 2011

didn’t listen and by the spring of 2011 I was finishing up my internship for a

I was finishing up my internship for a

I was finishing up my internship for a master’s program I had already been

master’s program I had already been

master’s program I had already been accepted into medical school taking the

accepted into medical school taking the

accepted into medical school taking the MCATs was set to leave in the fall and

MCATs was set to leave in the fall and

MCATs was set to leave in the fall and it hit me how unbelievably and utterly

it hit me how unbelievably and utterly

it hit me how unbelievably and utterly depressed I had become I came home I

depressed I had become I came home I

depressed I had become I came home I told my now husband if I don’t make a

told my now husband if I don’t make a

told my now husband if I don’t make a drastic change right now if I don’t do

drastic change right now if I don’t do

drastic change right now if I don’t do something creative and meaningful for a

something creative and meaningful for a

something creative and meaningful for a living I’m going to collapse into myself

living I’m going to collapse into myself

living I’m going to collapse into myself like a dying star and he agreed

like a dying star and he agreed

like a dying star and he agreed immediately problem was I didn’t know

immediately problem was I didn’t know

immediately problem was I didn’t know what that was so I made a list I thought

what that was so I made a list I thought

what that was so I made a list I thought of every single creative job I could

of every single creative job I could

of every single creative job I could possibly think of from actor sculptor

possibly think of from actor sculptor

possibly think of from actor sculptor painter

painter

painter a graphic designer breakdancer any

a graphic designer breakdancer any

a graphic designer breakdancer any creative job in any creative field it

creative job in any creative field it

creative job in any creative field it went on the list and then I narrowed it

went on the list and then I narrowed it

went on the list and then I narrowed it down based on three criteria one I

down based on three criteria one I

down based on three criteria one I wasn’t moving

wasn’t moving

wasn’t moving my husband’s entire family lived in

my husband’s entire family lived in

my husband’s entire family lived in Billings I grew up in Montana we both

Billings I grew up in Montana we both

Billings I grew up in Montana we both loved it here we weren’t going anywhere

loved it here we weren’t going anywhere

loved it here we weren’t going anywhere – I wasn’t going back to school I had to

– I wasn’t going back to school I had to

– I wasn’t going back to school I had to accept the fact that any career I chose

accept the fact that any career I chose

accept the fact that any career I chose had to be something that wasn’t going to

had to be something that wasn’t going to

had to be something that wasn’t going to add to my already current existing

add to my already current existing

add to my already current existing student debt of about $40,000 and three

student debt of about $40,000 and three

student debt of about $40,000 and three I had to take anything off the list that

I had to take anything off the list that

I had to take anything off the list that I couldn’t physically do so starting a

I couldn’t physically do so starting a

I couldn’t physically do so starting a career as a ballet dancer at 27 years

career as a ballet dancer at 27 years

career as a ballet dancer at 27 years old with zero dance experience I wasn’t

old with zero dance experience I wasn’t

old with zero dance experience I wasn’t going to physically be able to do that

going to physically be able to do that

going to physically be able to do that at the end of this process I was left

at the end of this process I was left

at the end of this process I was left with four options writer musician cake

with four options writer musician cake

with four options writer musician cake decorator and photographer on a hunch I

decorator and photographer on a hunch I

decorator and photographer on a hunch I chose photographer I didn’t even own a

chose photographer I didn’t even own a

chose photographer I didn’t even own a camera so I ordered one on eBay and the

camera so I ordered one on eBay and the

camera so I ordered one on eBay and the instruction manual that came with was

instruction manual that came with was

instruction manual that came with was entirely in Spanish which I do not speak

entirely in Spanish which I do not speak

entirely in Spanish which I do not speak which meant a lot of lights on YouTube

which meant a lot of lights on YouTube

which meant a lot of lights on YouTube researching buttons and knobs and

researching buttons and knobs and

researching buttons and knobs and settings and terminology and googling

settings and terminology and googling

settings and terminology and googling actual phrases like how to take good

actual phrases like how to take good

actual phrases like how to take good photos and at the same time I was also

photos and at the same time I was also

photos and at the same time I was also researching how to build a business out

researching how to build a business out

researching how to build a business out of this

of this

of this so who hires me for this how much do I

so who hires me for this how much do I

so who hires me for this how much do I charge how do I do any of this I started

charge how do I do any of this I started

charge how do I do any of this I started taking photos of families and high

taking photos of families and high

taking photos of families and high school seniors and then I gradually

school seniors and then I gradually

school seniors and then I gradually we’ve been to weddings where I found I

we’ve been to weddings where I found I

we’ve been to weddings where I found I could make a pretty steady income and

could make a pretty steady income and

could make a pretty steady income and weddings were kind of my jam for a while

weddings were kind of my jam for a while

weddings were kind of my jam for a while and within a year I had created a

and within a year I had created a

and within a year I had created a profitable business problem was I was

profitable business problem was I was

profitable business problem was I was bored again so I started experimenting

bored again so I started experimenting

bored again so I started experimenting with some more artistic forms of

with some more artistic forms of

with some more artistic forms of photography and I found myself toying

photography and I found myself toying

photography and I found myself toying with the idea of shooting portraits

with the idea of shooting portraits

with the idea of shooting portraits underwater I hadn’t seen it done a whole

underwater I hadn’t seen it done a whole

underwater I hadn’t seen it done a whole lot and it seemed kind of impossible

lot and it seemed kind of impossible

lot and it seemed kind of impossible which is really attractive to me but the

which is really attractive to me but the

which is really attractive to me but the more researched underwater photography

more researched underwater photography

more researched underwater photography gear the more I found that it was

gear the more I found that it was

gear the more I found that it was incredibly expensive

incredibly expensive

incredibly expensive we had a mortgage my husband was working

we had a mortgage my husband was working

we had a mortgage my husband was working as an assistant baseball coach at the

as an assistant baseball coach at the

as an assistant baseball coach at the time we did not have a huge disposable

time we did not have a huge disposable

time we did not have a huge disposable income to buy this stuff so instead I

income to buy this stuff so instead I

income to buy this stuff so instead I thought I’d build my own now I went

thought I’d build my own now I went

thought I’d build my own now I went through about six different prototypes

through about six different prototypes

through about six different prototypes all of them failing miserably

all of them failing miserably

all of them failing miserably mostly due the fact that I won

mostly due the fact that I won

mostly due the fact that I won completely underestimated the amount of

completely underestimated the amount of

completely underestimated the amount of water pressure that resides just a few

water pressure that resides just a few

water pressure that resides just a few inches below the surface and – when it

inches below the surface and – when it

inches below the surface and – when it comes to conventional building materials

comes to conventional building materials

comes to conventional building materials I found out that the term waterproof

I found out that the term waterproof

I found out that the term waterproof doesn’t mean waterproof there were a lot

doesn’t mean waterproof there were a lot

doesn’t mean waterproof there were a lot of casualties that’s my camera and a

of casualties that’s my camera and a

of casualties that’s my camera and a bowl of rice turns out that little trick

bowl of rice turns out that little trick

bowl of rice turns out that little trick for pulling water out of iPhones doesn’t

for pulling water out of iPhones doesn’t

for pulling water out of iPhones doesn’t work at all with cameras but after about

work at all with cameras but after about

work at all with cameras but after about six months of experimenting I finally

six months of experimenting I finally

six months of experimenting I finally had one that worked and prototype number

had one that worked and prototype number

had one that worked and prototype number six or Calypso is made out of PVC pipe

six or Calypso is made out of PVC pipe

six or Calypso is made out of PVC pipe superglue and Plexiglas to test it out I

superglue and Plexiglas to test it out I

superglue and Plexiglas to test it out I brought down to a local hotel that had a

brought down to a local hotel that had a

brought down to a local hotel that had a swimming pool and I just pretended to be

swimming pool and I just pretended to be

swimming pool and I just pretended to be one of the guests and walk right to the

one of the guests and walk right to the

one of the guests and walk right to the back carrying something that admittedly

back carrying something that admittedly

back carrying something that admittedly looks very much like a pipe bomb I just

looks very much like a pipe bomb I just

looks very much like a pipe bomb I just got in the water I put my camera inside

got in the water I put my camera inside

got in the water I put my camera inside and I attached an automatic shutter

and I attached an automatic shutter

and I attached an automatic shutter release so it would just keep firing and

release so it would just keep firing and

release so it would just keep firing and firing until the card filled up I sealed

firing until the card filled up I sealed

firing until the card filled up I sealed it up and I wedged it under the pool

it up and I wedged it under the pool

it up and I wedged it under the pool ladder and I would go out in front just

ladder and I would go out in front just

ladder and I would go out in front just dance around in front of it and I would

dance around in front of it and I would

dance around in front of it and I would come over periodically and feel the

come over periodically and feel the

come over periodically and feel the sides and if I couldn’t feel the shutter

sides and if I couldn’t feel the shutter

sides and if I couldn’t feel the shutter vibrations anymore I knew the card was

vibrations anymore I knew the card was

vibrations anymore I knew the card was full so I pull it up take the card out I

full so I pull it up take the card out I

full so I pull it up take the card out I download it onto my laptop sitting

download it onto my laptop sitting

download it onto my laptop sitting poolside and put the card back in and do

poolside and put the card back in and do

poolside and put the card back in and do this again and again and again and later

this again and again and again and later

this again and again and again and later that night I went home and I went

that night I went home and I went

that night I went home and I went through about 10,000 images only one was

through about 10,000 images only one was

through about 10,000 images only one was decent not great but it was proof that

decent not great but it was proof that

decent not great but it was proof that it works though I should also mention

it works though I should also mention

it works though I should also mention I’m allergic to chlorine so as I’m

I’m allergic to chlorine so as I’m

I’m allergic to chlorine so as I’m sitting at home going through thousands

sitting at home going through thousands

sitting at home going through thousands of images my eyes were burning and

of images my eyes were burning and

of images my eyes were burning and swelling shut my ears were ringing my

swelling shut my ears were ringing my

swelling shut my ears were ringing my entire body was covered in some rash and

entire body was covered in some rash and

entire body was covered in some rash and all for a photo that wasn’t even that

all for a photo that wasn’t even that

all for a photo that wasn’t even that good and all I could think was this is

good and all I could think was this is

good and all I could think was this is awesome

awesome

awesome if only I could do this for a living I

if only I could do this for a living I

if only I could do this for a living I thought you know what why the hell not

thought you know what why the hell not

thought you know what why the hell not so I sat down and I made a list of

so I sat down and I made a list of

so I sat down and I made a list of everything I thought an underwater

everything I thought an underwater

everything I thought an underwater portrait photographer career might

portrait photographer career might

portrait photographer career might entail what would this look like in

entail what would this look like in

entail what would this look like in reality what kind of people would hire

reality what kind of people would hire

reality what kind of people would hire me for portraits what businesses or

me for portraits what businesses or

me for portraits what businesses or industries could benefit from somebody

industries could benefit from somebody

industries could benefit from somebody with this particular skill set and as I

with this particular skill set and as I

with this particular skill set and as I forced myself to answer these questions

forced myself to answer these questions

forced myself to answer these questions this fantasy job that I had made up in

this fantasy job that I had made up in

this fantasy job that I had made up in my head 20 minutes ago start to become a

my head 20 minutes ago start to become a

my head 20 minutes ago start to become a very real very tangible career right

very real very tangible career right

very real very tangible career right there on the paper everything I wrote

there on the paper everything I wrote

there on the paper everything I wrote down that day is exactly what my career

down that day is exactly what my career

down that day is exactly what my career is based on today I now take a variety

is based on today I now take a variety

is based on today I now take a variety of underwater portraits ranging from

of underwater portraits ranging from

of underwater portraits ranging from maternity to Family Photos highschool

maternity to Family Photos highschool

maternity to Family Photos highschool seniors who are surfers and swimmers to

seniors who are surfers and swimmers to

seniors who are surfers and swimmers to underwater engagement sessions I travel

underwater engagement sessions I travel

underwater engagement sessions I travel the world and shoot underwater

the world and shoot underwater

the world and shoot underwater advertising campaigns for swimwear and

advertising campaigns for swimwear and

advertising campaigns for swimwear and tourism I work with modeling agencies

tourism I work with modeling agencies

tourism I work with modeling agencies and help them expand their model

and help them expand their model

and help them expand their model portfolios and my favorites I get to

portfolios and my favorites I get to

portfolios and my favorites I get to display my work in art galleries and

display my work in art galleries and

display my work in art galleries and licensed images to book covers and album

licensed images to book covers and album

licensed images to book covers and album covers it’s so often we think of our

covers it’s so often we think of our

covers it’s so often we think of our passions as just fantasies and we never

passions as just fantasies and we never

passions as just fantasies and we never dig any deeper than that

dig any deeper than that

dig any deeper than that we remain unhappy and dissatisfied for

we remain unhappy and dissatisfied for

we remain unhappy and dissatisfied for years based on preconceived constraints

years based on preconceived constraints

years based on preconceived constraints of a career and a life we never fully

of a career and a life we never fully

of a career and a life we never fully explore chances are your dream business

explore chances are your dream business

explore chances are your dream business probably has a very realistic set of

probably has a very realistic set of

probably has a very realistic set of steps required to make it happen and

steps required to make it happen and

steps required to make it happen and those steps will be difficult those

those steps will be difficult those

those steps will be difficult those steps will be confusing and it’s the

steps will be confusing and it’s the

steps will be confusing and it’s the first time you’ve ever contemplated

first time you’ve ever contemplated

first time you’ve ever contemplated turning whimsical fairytales into a

turning whimsical fairytales into a

turning whimsical fairytales into a legitimate business those steps will

legitimate business those steps will

legitimate business those steps will also probably seem impossible but the

also probably seem impossible but the

also probably seem impossible but the longer we keep those ideas locked away

longer we keep those ideas locked away

longer we keep those ideas locked away in a box

in a box

in a box the longer they remain just this mess of

the longer they remain just this mess of

the longer they remain just this mess of hopelessly complicated variables so sit

hopelessly complicated variables so sit

hopelessly complicated variables so sit down grab that pen and piece of paper

down grab that pen and piece of paper

down grab that pen and piece of paper and work through those variables and

and work through those variables and

and work through those variables and before you know it you too may turn your

before you know it you too may turn your

before you know it you too may turn your dream business into your day-to-day

dream business into your day-to-day

dream business into your day-to-day reality thank you

reality thank you

reality thank you [Applause]

”

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