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Creating useful people | Jodie Cook | TEDxAstonUniversity


everything I’ve ever achieved in my

everything I’ve ever achieved in my whole life in Korea has been down to one

whole life in Korea has been down to one

whole life in Korea has been down to one thing every milestone every award every

thing every milestone every award every

thing every milestone every award every success has been down to the fact but

success has been down to the fact but

success has been down to the fact but from when I was a small child whenever

from when I was a small child whenever

from when I was a small child whenever our family went on holiday my mom made

our family went on holiday my mom made

our family went on holiday my mom made me pack my own suitcase now this might

me pack my own suitcase now this might

me pack my own suitcase now this might not sound like a life-changing event

not sound like a life-changing event

not sound like a life-changing event just packing for a trip but actually

just packing for a trip but actually

just packing for a trip but actually from a young age it took me every skill

from a young age it took me every skill

from a young age it took me every skill that I still used today it taught me how

that I still used today it taught me how

that I still used today it taught me how to plan for the future

to plan for the future

to plan for the future even if that future was just a weekend

even if that future was just a weekend

even if that future was just a weekend at Grandma’s it taught me how to work

at Grandma’s it taught me how to work

at Grandma’s it taught me how to work when they were constraining the suitcase

when they were constraining the suitcase

when they were constraining the suitcase was only this big and it was definitely

was only this big and it was definitely

was only this big and it was definitely no spare room in my sisters

no spare room in my sisters

no spare room in my sisters it took me critical thinking where was I

it took me critical thinking where was I

it took me critical thinking where was I going what was I doing what was my

going what was I doing what was my

going what was I doing what was my priority and which sacrifices did I need

priority and which sacrifices did I need

priority and which sacrifices did I need to make it took me independence and

to make it took me independence and

to make it took me independence and decision-making because no one else was

decision-making because no one else was

decision-making because no one else was going to decide for me it taught me how

going to decide for me it taught me how

going to decide for me it taught me how to learn from my own mistakes the

to learn from my own mistakes the

to learn from my own mistakes the mistakes made when packing for previous

mistakes made when packing for previous

mistakes made when packing for previous trips what I realize now is that

trips what I realize now is that

trips what I realize now is that everything I was learning when I was

everything I was learning when I was

everything I was learning when I was packing my own suitcase made me by my

packing my own suitcase made me by my

packing my own suitcase made me by my own definition a useful person and I

own definition a useful person and I

own definition a useful person and I believe that we need to create millions

believe that we need to create millions

believe that we need to create millions more useful people and today I’m going

more useful people and today I’m going

more useful people and today I’m going to share with you how we can do that so

to share with you how we can do that so

to share with you how we can do that so why do we need more useful people well

why do we need more useful people well

why do we need more useful people well the jobs market is changing faster than

the jobs market is changing faster than

the jobs market is changing faster than ever before

ever before

ever before a recent study carried out by Oxford

a recent study carried out by Oxford

a recent study carried out by Oxford University predicts that 35% of jobs are

University predicts that 35% of jobs are

University predicts that 35% of jobs are at risk of automation within the next 20

at risk of automation within the next 20

at risk of automation within the next 20 years that’s over a third of jobs within

years that’s over a third of jobs within

years that’s over a third of jobs within 20 years I remember of being 16 and

20 years I remember of being 16 and

20 years I remember of being 16 and going to see the careers advisor at my

going to see the careers advisor at my

going to see the careers advisor at my school if I’d have said then that when I

school if I’d have said then that when I

school if I’d have said then that when I leave school I want to be a social media

leave school I want to be a social media

leave school I want to be a social media manager I’d have had some strange looks

manager I’d have had some strange looks

manager I’d have had some strange looks that job didn’t exist social media

that job didn’t exist social media

that job didn’t exist social media didn’t exist yet just six years later at

didn’t exist yet just six years later at

didn’t exist yet just six years later at 22 I set up my own agency by the age of

22 I set up my own agency by the age of

22 I set up my own agency by the age of 28 I had hired 30 people and I’d grown

28 I had hired 30 people and I’d grown

28 I had hired 30 people and I’d grown my agency yeah it was the soup

my agency yeah it was the soup

my agency yeah it was the soup case rather than school that gave me the

case rather than school that gave me the

case rather than school that gave me the skills to do that for me and for every

skills to do that for me and for every

skills to do that for me and for every one of the 30 people I’ve hired those

one of the 30 people I’ve hired those

one of the 30 people I’ve hired those careers advisers probably told them they

careers advisers probably told them they

careers advisers probably told them they should be lawyers accountants or as my

should be lawyers accountants or as my

should be lawyers accountants or as my friend rob was told a fisherman no one

friend rob was told a fisherman no one

friend rob was told a fisherman no one said social media manager jobs are

said social media manager jobs are

said social media manager jobs are constantly changing and the skills and

constantly changing and the skills and

constantly changing and the skills and the demands required of them are

the demands required of them are

the demands required of them are changing too so we need to ask ourselves

changing too so we need to ask ourselves

changing too so we need to ask ourselves are we best preparing people for jobs

are we best preparing people for jobs

are we best preparing people for jobs that don’t yet exist

that don’t yet exist

that don’t yet exist is it essential today to know the

is it essential today to know the

is it essential today to know the properties of halogens is it essential

properties of halogens is it essential

properties of halogens is it essential today to know the ins and outs of

today to know the ins and outs of

today to know the ins and outs of trigonometry is it essential today to

trigonometry is it essential today to

trigonometry is it essential today to know where tectonic plates meet and I

know where tectonic plates meet and I

know where tectonic plates meet and I were just gonna google these things

were just gonna google these things

were just gonna google these things anyway none of the people I’ve ever

anyway none of the people I’ve ever

anyway none of the people I’ve ever hired studied social media marketing as

hired studied social media marketing as

hired studied social media marketing as well in fact the only academic skill my

well in fact the only academic skill my

well in fact the only academic skill my cam Felix for is writing ability apart

cam Felix for is writing ability apart

cam Felix for is writing ability apart from that when we’re hiring useful

from that when we’re hiring useful

from that when we’re hiring useful people we look for skills that I call

people we look for skills that I call

people we look for skills that I call enterprising the ability to think

enterprising the ability to think

enterprising the ability to think independently to be positive resilient

independently to be positive resilient

independently to be positive resilient confident to communicate effectively and

confident to communicate effectively and

confident to communicate effectively and to build rapport with clients and

to build rapport with clients and

to build rapport with clients and colleagues enterprising people solve

colleagues enterprising people solve

colleagues enterprising people solve more problems than they create they make

more problems than they create they make

more problems than they create they make better decisions faster they cost fewer

better decisions faster they cost fewer

better decisions faster they cost fewer mistakes less admin they won’t just

mistakes less admin they won’t just

mistakes less admin they won’t just follow a system because it’s there

follow a system because it’s there

follow a system because it’s there they’ll question it they’ll progress the

they’ll question it they’ll progress the

they’ll question it they’ll progress the world like no one else can so why aren’t

world like no one else can so why aren’t

world like no one else can so why aren’t we creating more useful people with the

we creating more useful people with the

we creating more useful people with the enterprising skills that I’ve talked

enterprising skills that I’ve talked

enterprising skills that I’ve talked about recently I was talking to my best

about recently I was talking to my best

about recently I was talking to my best friend Sean I think our conversation

friend Sean I think our conversation

friend Sean I think our conversation explains this sean is an English teacher

explains this sean is an English teacher

explains this sean is an English teacher at a secondary school here in Birmingham

at a secondary school here in Birmingham

at a secondary school here in Birmingham she’s desperate to teach her kid to

she’s desperate to teach her kid to

she’s desperate to teach her kid to think creatively about text and she

think creatively about text and she

think creatively about text and she promotes roleplay and other innovative

promotes roleplay and other innovative

promotes roleplay and other innovative activities designed to develop a range

activities designed to develop a range

activities designed to develop a range of skills including communication but

of skills including communication but

of skills including communication but the parents of her pupils don’t want

the parents of her pupils don’t want

the parents of her pupils don’t want that every week she has lines at them

that every week she has lines at them

that every week she has lines at them lining up outside her door asking her

lining up outside her door asking her

lining up outside her door asking her why she’s not teaching her kids

why she’s not teaching her kids

why she’s not teaching her kids ese a week that’s what they need to do

ese a week that’s what they need to do

ese a week that’s what they need to do to get an A in English they say just get

to get an A in English they say just get

to get an A in English they say just get them to do that they question her

them to do that they question her

them to do that they question her teaching schools need their kids to pass

teaching schools need their kids to pass

teaching schools need their kids to pass exams parents want their kids to do well

exams parents want their kids to do well

exams parents want their kids to do well at school the best teachers understand

at school the best teachers understand

at school the best teachers understand that a change is needed but the

that a change is needed but the

that a change is needed but the curriculum can’t keep up if you think

curriculum can’t keep up if you think

curriculum can’t keep up if you think about it we’re not even learning

about it we’re not even learning

about it we’re not even learning subjects we’re learning how to pass

subjects we’re learning how to pass

subjects we’re learning how to pass exams we’re learning how to play the

exams we’re learning how to play the

exams we’re learning how to play the system the education system is brewed in

system the education system is brewed in

system the education system is brewed in brilliant box tickers but robots can

brilliant box tickers but robots can

brilliant box tickers but robots can tick boxes robots can follow procedures

tick boxes robots can follow procedures

tick boxes robots can follow procedures without making mistakes let’s teach

without making mistakes let’s teach

without making mistakes let’s teach people the things you can’t Google as it

people the things you can’t Google as it

people the things you can’t Google as it stands what we’ve created is a conveyor

stands what we’ve created is a conveyor

stands what we’ve created is a conveyor belt of Education you go to school you

belt of Education you go to school you

belt of Education you go to school you pass exams with ever-increasing

pass exams with ever-increasing

pass exams with ever-increasing importance so you can go to sixth form

importance so you can go to sixth form

importance so you can go to sixth form then more exams to get the best

then more exams to get the best

then more exams to get the best University possible then as graduates we

University possible then as graduates we

University possible then as graduates we go on the best graduate scheme possible

go on the best graduate scheme possible

go on the best graduate scheme possible with a view to landing a career job

with a view to landing a career job

with a view to landing a career job we’ve really brought into this holy

we’ve really brought into this holy

we’ve really brought into this holy grail ideology of the career so much so

grail ideology of the career so much so

grail ideology of the career so much so that almost without question we’re

that almost without question we’re

that almost without question we’re willing to put ourselves into 30 grands

willing to put ourselves into 30 grands

willing to put ourselves into 30 grands worth of debt just on the promise of

worth of debt just on the promise of

worth of debt just on the promise of everything this career brings whatever

everything this career brings whatever

everything this career brings whatever you think of the system the career

you think of the system the career

you think of the system the career aspect of it is changing as I said

aspect of it is changing as I said

aspect of it is changing as I said earlier 35% of jobs are at risk of

earlier 35% of jobs are at risk of

earlier 35% of jobs are at risk of automation and the rest of them are

automation and the rest of them are

automation and the rest of them are changing on an almost daily basis we

changing on an almost daily basis we

changing on an almost daily basis we don’t know what the careers of the

don’t know what the careers of the

don’t know what the careers of the future look like what we do know is that

future look like what we do know is that

future look like what we do know is that we need to develop the useful people

we need to develop the useful people

we need to develop the useful people that can excel in any role the positive

that can excel in any role the positive

that can excel in any role the positive resourceful and creative behavior that

resourceful and creative behavior that

resourceful and creative behavior that fits my definition of a useful person is

fits my definition of a useful person is

fits my definition of a useful person is developed by teaching enterprise but

developed by teaching enterprise but

developed by teaching enterprise but there’s a problem in trying to teach

there’s a problem in trying to teach

there’s a problem in trying to teach enterprise number one we don’t really

enterprise number one we don’t really

enterprise number one we don’t really know what it means

know what it means

know what it means number two is subjective and number

number two is subjective and number

number two is subjective and number three there’s no Mark’s team so rather

three there’s no Mark’s team so rather

three there’s no Mark’s team so rather than trying to tee

than trying to tee

than trying to tee enterprise we try to find examples of

enterprise we try to find examples of

enterprise we try to find examples of enterprising people we point to famous

enterprising people we point to famous

enterprising people we point to famous entrepreneurs and business people people

entrepreneurs and business people people

entrepreneurs and business people people that we read about in the media and we

that we read about in the media and we

that we read about in the media and we see on the television people like the

see on the television people like the

see on the television people like the Dragons on Dragon’s Den great examples

Dragons on Dragon’s Den great examples

Dragons on Dragon’s Den great examples of useful enterprising people and yet

of useful enterprising people and yet

of useful enterprising people and yet they’re in a dark room surrounded by

they’re in a dark room surrounded by

they’re in a dark room surrounded by Ward’s of cash scowling at anyone who

Ward’s of cash scowling at anyone who

Ward’s of cash scowling at anyone who dares to approach them people like Lord

dares to approach them people like Lord

dares to approach them people like Lord Sugar from The Apprentice great example

Sugar from The Apprentice great example

Sugar from The Apprentice great example of a enterprising person and yet he’s in

of a enterprising person and yet he’s in

of a enterprising person and yet he’s in a soulless glass boardroom at the top of

a soulless glass boardroom at the top of

a soulless glass boardroom at the top of an imposing skyscraper

an imposing skyscraper

an imposing skyscraper pointing aggressively of people who’ve

pointing aggressively of people who’ve

pointing aggressively of people who’ve tried their best you’re fired you’re

tried their best you’re fired you’re

tried their best you’re fired you’re fired you’re not good enough people like

fired you’re not good enough people like

fired you’re not good enough people like Lord business the evil antagonist from

Lord business the evil antagonist from

Lord business the evil antagonist from the lego movie which I went to see for

the lego movie which I went to see for

the lego movie which I went to see for research purposes in the film Lord

research purposes in the film Lord

research purposes in the film Lord business was a dark pinstripe suit he

business was a dark pinstripe suit he

business was a dark pinstripe suit he towers over everyone and he glues all

towers over everyone and he glues all

towers over everyone and he glues all the Lego together so that no one can

the Lego together so that no one can

the Lego together so that no one can play with it then you’ve got hairy worm

play with it then you’ve got hairy worm

play with it then you’ve got hairy worm wood from Mathilda

wood from Mathilda

wood from Mathilda mr. burns from The Simpsons and Scrooge

mr. burns from The Simpsons and Scrooge

mr. burns from The Simpsons and Scrooge from A Christmas Carol evil greedy mean

from A Christmas Carol evil greedy mean

from A Christmas Carol evil greedy mean business people this is enterprise we’re

business people this is enterprise we’re

business people this is enterprise we’re told these people are enterprising but

told these people are enterprising but

told these people are enterprising but will any of these characters inspire

will any of these characters inspire

will any of these characters inspire enterprising behavior and help us create

enterprising behavior and help us create

enterprising behavior and help us create the useful people that we need there’s a

the useful people that we need there’s a

the useful people that we need there’s a mismatch between how enterprising

mismatch between how enterprising

mismatch between how enterprising behavior is portrayed and what it really

behavior is portrayed and what it really

behavior is portrayed and what it really is

is

is it’s no one’s priority to address this

it’s no one’s priority to address this

it’s no one’s priority to address this schools need their kids to pass exams

schools need their kids to pass exams

schools need their kids to pass exams parents want their kids to do well at

parents want their kids to do well at

parents want their kids to do well at school developing useful people is not

school developing useful people is not

school developing useful people is not the focus of Education yet it’s the only

the focus of Education yet it’s the only

the focus of Education yet it’s the only thing that matters so what if we

thing that matters so what if we

thing that matters so what if we developed resource finesse and

developed resource finesse and

developed resource finesse and adaptability rather than tall linear

adaptability rather than tall linear

adaptability rather than tall linear skills and essays what if we had

skills and essays what if we had

skills and essays what if we had positive enterprising role models to

positive enterprising role models to

positive enterprising role models to inspire a change and behavior back in

inspire a change and behavior back in

inspire a change and behavior back in 2012 I was invited to a roundtable

2012 I was invited to a roundtable

2012 I was invited to a roundtable discussion

discussion

discussion 11 other young entrepreneurs who’d all

11 other young entrepreneurs who’d all

11 other young entrepreneurs who’d all started their business with less than a

started their business with less than a

started their business with less than a thousand pounds the chair of the meeting

thousand pounds the chair of the meeting

thousand pounds the chair of the meeting went run the whole room he asked

went run the whole room he asked

went run the whole room he asked everyone about their business the teams

everyone about their business the teams

everyone about their business the teams they hired and their turnover at this

they hired and their turnover at this

they hired and their turnover at this point I felt so out of my desk there was

point I felt so out of my desk there was

point I felt so out of my desk there was a guy there who’d been a millionaire at

a guy there who’d been a millionaire at

a guy there who’d been a millionaire at 14 there were people building huge teams

14 there were people building huge teams

14 there were people building huge teams of people building household names

of people building household names

of people building household names brands I had like the smallest business

brands I had like the smallest business

brands I had like the smallest business in the room at the time so when he’d

in the room at the time so when he’d

in the room at the time so when he’d beam around the table the chair of the

beam around the table the chair of the

beam around the table the chair of the meeting said just out of interest out of

meeting said just out of interest out of

meeting said just out of interest out of the 12 of you who here has a parent

the 12 of you who here has a parent

the 12 of you who here has a parent who’s also started their own business I

who’s also started their own business I

who’s also started their own business I put my hand up my mom’s been

put my hand up my mom’s been

put my hand up my mom’s been self-employed for as long as I can

self-employed for as long as I can

self-employed for as long as I can remember thinking they’d be maybe a few

remember thinking they’d be maybe a few

remember thinking they’d be maybe a few of us 11 out of the 12 people in the

of us 11 out of the 12 people in the

of us 11 out of the 12 people in the room also raised their hand so this was

room also raised their hand so this was

room also raised their hand so this was quite a WoW moment looking around the

quite a WoW moment looking around the

quite a WoW moment looking around the room going and this isn’t about money we

room going and this isn’t about money we

room going and this isn’t about money we were all there because we all started

were all there because we all started

were all there because we all started our business on less than a thousand

our business on less than a thousand

our business on less than a thousand pounds this was about useful people

pounds this was about useful people

pounds this was about useful people creating more useful people we were the

creating more useful people we were the

creating more useful people we were the lucky ones to have our parents as role

lucky ones to have our parents as role

lucky ones to have our parents as role models and what I realize now is that

models and what I realize now is that

models and what I realize now is that when my mom was getting me to pack my

when my mom was getting me to pack my

when my mom was getting me to pack my own suitcase she was passing on her

own suitcase she was passing on her

own suitcase she was passing on her useful person skills so it led me to

useful person skills so it led me to

useful person skills so it led me to believe that first you need to find a

believe that first you need to find a

believe that first you need to find a role model to become enterprising and

role model to become enterprising and

role model to become enterprising and then you need to be a role model to

then you need to be a role model to

then you need to be a role model to inspire others but what about kids who

inspire others but what about kids who

inspire others but what about kids who grow up who don’t go up with

grow up who don’t go up with

grow up who don’t go up with enterprising role models who are there’s

enterprising role models who are there’s

enterprising role models who are there’s my own take on helping everyone to find

my own take on helping everyone to find

my own take on helping everyone to find an enterprising role model was to write

an enterprising role model was to write

an enterprising role model was to write them into story books story books for

them into story books story books for

them into story books story books for children ages 6 to 9 which helped to get

children ages 6 to 9 which helped to get

children ages 6 to 9 which helped to get them familiar with characters who are

them familiar with characters who are

them familiar with characters who are enterprising themselves earlier this

enterprising themselves earlier this

enterprising themselves earlier this year my co-founder and I secured

year my co-founder and I secured

year my co-founder and I secured sponsored sponsorship to gift the clever

sponsored sponsorship to gift the clever

sponsored sponsorship to gift the clever types of story books into every primary

types of story books into every primary

types of story books into every primary school in the UK giving four million

school in the UK giving four million

school in the UK giving four million four million children and enterprising

four million children and enterprising

four million children and enterprising role model no matter what

role model no matter what

role model no matter what their background we also have a thousand

their background we also have a thousand

their background we also have a thousand forward-thinking teachers using our

forward-thinking teachers using our

forward-thinking teachers using our resources to teach enterprising skills

resources to teach enterprising skills

resources to teach enterprising skills to their pupils

to their pupils

to their pupils another example is start-up loans which

another example is start-up loans which

another example is start-up loans which gives small low-interest loans and

gives small low-interest loans and

gives small low-interest loans and mentors to grown-ups looking to start

mentors to grown-ups looking to start

mentors to grown-ups looking to start their own business but you know what’s

their own business but you know what’s

their own business but you know what’s genius about this company it’s not

genius about this company it’s not

genius about this company it’s not focused on teaching people to start a

focused on teaching people to start a

focused on teaching people to start a business it’s focused on developing

business it’s focused on developing

business it’s focused on developing enterprising people it’s essentially

enterprising people it’s essentially

enterprising people it’s essentially letting people play businesses and learn

letting people play businesses and learn

letting people play businesses and learn from mentors real-life role models

from mentors real-life role models

from mentors real-life role models startup loans is an excellent example of

startup loans is an excellent example of

startup loans is an excellent example of enterprise education in reality who

enterprise education in reality who

enterprise education in reality who cares if these people go on to when

cares if these people go on to when

cares if these people go on to when they’re in business to be freelance to

they’re in business to be freelance to

they’re in business to be freelance to be employed in the public private or

be employed in the public private or

be employed in the public private or charity sector it doesn’t matter what

charity sector it doesn’t matter what

charity sector it doesn’t matter what matters is creating the useful people

matters is creating the useful people

matters is creating the useful people that can do anything that they want to

that can do anything that they want to

that can do anything that they want to do both of these examples startup loans

do both of these examples startup loans

do both of these examples startup loans and clever types took groups of people

and clever types took groups of people

and clever types took groups of people completely separates the education

completely separates the education

completely separates the education system to put in place and implement

system to put in place and implement

system to put in place and implement this kind of enterprise education so you

this kind of enterprise education so you

this kind of enterprise education so you can borrow 30 grand you can go to uni

can borrow 30 grand you can go to uni

can borrow 30 grand you can go to uni and you can spend three years getting a

and you can spend three years getting a

and you can spend three years getting a degree or you can borrow three grand to

degree or you can borrow three grand to

degree or you can borrow three grand to give entrepreneurship a crack develops

give entrepreneurship a crack develops

give entrepreneurship a crack develops martial awareness and become a useful

martial awareness and become a useful

martial awareness and become a useful person one of these is completely

person one of these is completely

person one of these is completely mainstream completely normal the other

mainstream completely normal the other

mainstream completely normal the other seen as a crazy risk when we begin to

seen as a crazy risk when we begin to

seen as a crazy risk when we begin to realize that the current and future jobs

realize that the current and future jobs

realize that the current and future jobs climate needs useful people and that

climate needs useful people and that

climate needs useful people and that that is more important than teaching

that is more important than teaching

that is more important than teaching people how to follow procedures and pass

people how to follow procedures and pass

people how to follow procedures and pass exams we’ll adapt the world around us

exams we’ll adapt the world around us

exams we’ll adapt the world around us like never before it will only become

like never before it will only become

like never before it will only become mainstream when people care about it

mainstream when people care about it

mainstream when people care about it enough when they see how equipping

enough when they see how equipping

enough when they see how equipping people with enterprising skills will

people with enterprising skills will

people with enterprising skills will best help them adapt to an unknown jobs

best help them adapt to an unknown jobs

best help them adapt to an unknown jobs market so there’s a formula that I’ve

market so there’s a formula that I’ve

market so there’s a formula that I’ve come up with I think explains everything

come up with I think explains everything

come up with I think explains everything I’ve talked about enterprise education

I’ve talked about enterprise education

I’ve talked about enterprise education plus role models

plus role models

plus role models useful people everything we need to

useful people everything we need to

useful people everything we need to develop useful people already exists

develop useful people already exists

develop useful people already exists there’s something out there

there’s something out there

there’s something out there for people of all ages there’s

for people of all ages there’s

for people of all ages there’s enterprise nation enterprising child

enterprise nation enterprising child

enterprise nation enterprising child enabling enterprise young enterprise

enabling enterprise young enterprise

enabling enterprise young enterprise clever types female entrepreneur

clever types female entrepreneur

clever types female entrepreneur Association stepping into business we

Association stepping into business we

Association stepping into business we are lucky startup loans start at Britain

are lucky startup loans start at Britain

are lucky startup loans start at Britain hot 500 the problem is whilst you may

hot 500 the problem is whilst you may

hot 500 the problem is whilst you may have heard of some of those they are not

have heard of some of those they are not

have heard of some of those they are not yet mainstream it’s down to the useful

yet mainstream it’s down to the useful

yet mainstream it’s down to the useful people like us to be enterprising to

people like us to be enterprising to

people like us to be enterprising to inspire others to be enterprising too we

inspire others to be enterprising too we

inspire others to be enterprising too we have to stress the importance of

have to stress the importance of

have to stress the importance of enterprising skills we have to be the

enterprising skills we have to be the

enterprising skills we have to be the role models for those at the start of

role models for those at the start of

role models for those at the start of their journey which has to make

their journey which has to make

their journey which has to make enterprise education mainstream and

enterprise education mainstream and

enterprise education mainstream and woven into every subject we have to make

woven into every subject we have to make

woven into every subject we have to make sure that those forward-thinking

sure that those forward-thinking

sure that those forward-thinking teachers stick to their guns and push

teachers stick to their guns and push

teachers stick to their guns and push the agenda for developing the

the agenda for developing the

the agenda for developing the resourceful kids who will be the useful

resourceful kids who will be the useful

resourceful kids who will be the useful people of the next generation parents at

people of the next generation parents at

people of the next generation parents at the very least make your son or daughter

the very least make your son or daughter

the very least make your son or daughter pact their own suitcase

pact their own suitcase

pact their own suitcase [Music]

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