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Creating Majestic Moments | Chef Gavin Kaysen | TEDxFargo


let’s talk creativity the age-old

let’s talk creativity the age-old question of where are we gonna have

question of where are we gonna have

question of where are we gonna have dinner tonight it’s something that

dinner tonight it’s something that

dinner tonight it’s something that thankfully we get to experience by

thankfully we get to experience by

thankfully we get to experience by cooking that answer and we love to be

cooking that answer and we love to be

cooking that answer and we love to be able to do that there’s a lot of choices

able to do that there’s a lot of choices

able to do that there’s a lot of choices and there’s a lot of competition among

and there’s a lot of competition among

and there’s a lot of competition among restaurants around the world

restaurants around the world

restaurants around the world especially around the different cities

especially around the different cities

especially around the different cities in the different countries so I have one

in the different countries so I have one

in the different countries so I have one called spoon in stable I actually have

called spoon in stable I actually have

called spoon in stable I actually have two in fact what’s crazy is thank you

two in fact what’s crazy is thank you

two in fact what’s crazy is thank you what’s crazy is is that the statistic is

what’s crazy is is that the statistic is

what’s crazy is is that the statistic is in the first year of opening up a

in the first year of opening up a

in the first year of opening up a restaurant seventeen percent of those

restaurant seventeen percent of those

restaurant seventeen percent of those restaurants closed it used to say ninety

restaurants closed it used to say ninety

restaurants closed it used to say ninety percent which was a false number but it

percent which was a false number but it

percent which was a false number but it sounded very dramatic and I that’s great

sounded very dramatic and I that’s great

sounded very dramatic and I that’s great but it’s not true the reality is though

but it’s not true the reality is though

but it’s not true the reality is though you put all that blood sweat and tears

you put all that blood sweat and tears

you put all that blood sweat and tears and energy into a restaurant and

and energy into a restaurant and

and energy into a restaurant and seventeen percent of them in the first

seventeen percent of them in the first

seventeen percent of them in the first twelve months goes away as food as

twelve months goes away as food as

twelve months goes away as food as stable is almost three years old but I

stable is almost three years old but I

stable is almost three years old but I opened up a new one called delcor which

opened up a new one called delcor which

opened up a new one called delcor which is four months old four and a half

is four months old four and a half

is four months old four and a half months old so it is still you know in

months old so it is still you know in

months old so it is still you know in that area that could be a statistic this

that area that could be a statistic this

that area that could be a statistic this is one of our first days it’s been

is one of our first days it’s been

is one of our first days it’s been disabled when we opened up the

disabled when we opened up the

disabled when we opened up the restaurant and what’s crazy is I turned

restaurant and what’s crazy is I turned

restaurant and what’s crazy is I turned around and I looked at this and I

around and I looked at this and I

around and I looked at this and I watched this line grow I never read any

watched this line grow I never read any

watched this line grow I never read any of the press when I opened up that

of the press when I opened up that

of the press when I opened up that restaurant I was afraid that I would

restaurant I was afraid that I would

restaurant I was afraid that I would believe it whether it was positive or

believe it whether it was positive or

believe it whether it was positive or negative I was afraid that I would

negative I was afraid that I would

negative I was afraid that I would believe what people are writing about us

believe what people are writing about us

believe what people are writing about us and about me so I turn around and I look

and about me so I turn around and I look

and about me so I turn around and I look and I see this line for 20 people 30

and I see this line for 20 people 30

and I see this line for 20 people 30 people 40 people deep

people 40 people deep

people 40 people deep immediately I think to myself how do you

immediately I think to myself how do you

immediately I think to myself how do you create a hospitality moment really

create a hospitality moment really

create a hospitality moment really important in our business my ego would

important in our business my ego would

important in our business my ego would love to tell you it’s all about the food

love to tell you it’s all about the food

love to tell you it’s all about the food it has nothing to do with the food it

it has nothing to do with the food it

it has nothing to do with the food it has everything to do with the

has everything to do with the

has everything to do with the hospitality moment so I walked out there

hospitality moment so I walked out there

hospitality moment so I walked out there to this stance of people and I said okay

to this stance of people and I said okay

to this stance of people and I said okay fine well can I give a I had hot cider

fine well can I give a I had hot cider

fine well can I give a I had hot cider I had bourbon that was good I walked out

I had bourbon that was good I walked out

I had bourbon that was good I walked out I gave everybody shots a hot cider a

I gave everybody shots a hot cider a

I gave everybody shots a hot cider a bourbon what’s funny is the light kept

bourbon what’s funny is the light kept

bourbon what’s funny is the light kept getting longer because I think they all

getting longer because I think they all

getting longer because I think they all figured out that they’d give free booze

figured out that they’d give free booze

figured out that they’d give free booze so then I realize I’m just gonna open up

so then I realize I’m just gonna open up

so then I realize I’m just gonna open up at 4 o’clock and they can start paying

at 4 o’clock and they can start paying

at 4 o’clock and they can start paying me for this liquor creating those

me for this liquor creating those

me for this liquor creating those moments is really an important thing but

moments is really an important thing but

moments is really an important thing but what’s interesting about subunits table

what’s interesting about subunits table

what’s interesting about subunits table is that the facade of the building is

is that the facade of the building is

is that the facade of the building is very very small it’s very narrow

very very small it’s very narrow

very very small it’s very narrow so when I first looked at this space I

so when I first looked at this space I

so when I first looked at this space I thought to myself the inside was equally

thought to myself the inside was equally

thought to myself the inside was equally small it was gonna be cozy and quaint it

small it was gonna be cozy and quaint it

small it was gonna be cozy and quaint it looked great the snowstorm it would look

looked great the snowstorm it would look

looked great the snowstorm it would look great when it was nice outside and then

great when it was nice outside and then

great when it was nice outside and then I walked in and I saw this I saw this

I walked in and I saw this I saw this

I walked in and I saw this I saw this sort of over-the-top space it was

sort of over-the-top space it was

sort of over-the-top space it was 25-foot floor-to-ceiling

25-foot floor-to-ceiling

25-foot floor-to-ceiling it had 90-foot skylight that that ran

it had 90-foot skylight that that ran

it had 90-foot skylight that that ran the length of this space and I kept

the length of this space and I kept

the length of this space and I kept walking through it this is sort of

walking through it this is sort of

walking through it this is sort of through our build-out what’s fascinating

through our build-out what’s fascinating

through our build-out what’s fascinating is we actually didn’t do a lot to this

is we actually didn’t do a lot to this

is we actually didn’t do a lot to this space when we took it over it was an

space when we took it over it was an

space when we took it over it was an office building

office building

office building I had cubicles we just walked in and we

I had cubicles we just walked in and we

I had cubicles we just walked in and we demoed all the cubicles out which took

demoed all the cubicles out which took

demoed all the cubicles out which took three days because it’s very easy to

three days because it’s very easy to

three days because it’s very easy to demo office buildings and we started to

demo office buildings and we started to

demo office buildings and we started to build it but what as we’re starting to

build it but what as we’re starting to

build it but what as we’re starting to build any of these restaurants we’re

build any of these restaurants we’re

build any of these restaurants we’re looking for stories we’re looking for

looking for stories we’re looking for

looking for stories we’re looking for moments in which we can create the

moments in which we can create the

moments in which we can create the hospitality moment for the guests or as

hospitality moment for the guests or as

hospitality moment for the guests or as I like to call the majestic moment for

I like to call the majestic moment for

I like to call the majestic moment for the guests this this area here that

the guests this this area here that

the guests this this area here that front table is a great story it was an

front table is a great story it was an

front table is a great story it was an area of the restaurant that was unusable

area of the restaurant that was unusable

area of the restaurant that was unusable it was tucked by the bar we had six

it was tucked by the bar we had six

it was tucked by the bar we had six seats perched up at the bar and then we

seats perched up at the bar and then we

seats perched up at the bar and then we had sort of this dead space my brother

had sort of this dead space my brother

had sort of this dead space my brother who happens to be a furniture maker an

who happens to be a furniture maker an

who happens to be a furniture maker an artist as well and he builds a design

artist as well and he builds a design

artist as well and he builds a design sets for TV and film said I can build

sets for TV and film said I can build

sets for TV and film said I can build you a table so he built me this table

you a table so he built me this table

you a table so he built me this table except the front part that looks like

except the front part that looks like

except the front part that looks like the privacy flap there that front part

the privacy flap there that front part

the privacy flap there that front part actually flips open so I could put six

actually flips open so I could put six

actually flips open so I could put six more chairs on the sidewalk so I have

more chairs on the sidewalk so I have

more chairs on the sidewalk so I have both inside and outside dining but again

both inside and outside dining but again

both inside and outside dining but again it’s an opportunity for us to create a

it’s an opportunity for us to create a

it’s an opportunity for us to create a moment for a guest when they walk into

moment for a guest when they walk into

moment for a guest when they walk into our space this is looking at seeing what

our space this is looking at seeing what

our space this is looking at seeing what spoon is stable is this is what you walk

spoon is stable is this is what you walk

spoon is stable is this is what you walk into so this right here and a couple of

into so this right here and a couple of

into so this right here and a couple of people just started to gasp a little bit

people just started to gasp a little bit

people just started to gasp a little bit when they saw that that’s the moment

when they saw that that’s the moment

when they saw that that’s the moment that we wanted more than anything else

that we wanted more than anything else

that we wanted more than anything else will you walk in and you see that space

will you walk in and you see that space

will you walk in and you see that space and it’s small and you walk in and you

and it’s small and you walk in and you

and it’s small and you walk in and you see this you immediately say wow and for

see this you immediately say wow and for

see this you immediately say wow and for me that’s the clean slate any

me that’s the clean slate any

me that’s the clean slate any expectation that a guest had when they

expectation that a guest had when they

expectation that a guest had when they walked into that rest

walked into that rest

walked into that rest anything that they read any Instagram

anything that they read any Instagram

anything that they read any Instagram post that they followed remarked on

post that they followed remarked on

post that they followed remarked on anything everything changed when they

anything everything changed when they

anything everything changed when they walked into that building and I would

walked into that building and I would

walked into that building and I would watch it and I still watch it and I’m

watch it and I still watch it and I’m

watch it and I still watch it and I’m very blessed to be able to see it every

very blessed to be able to see it every

very blessed to be able to see it every night these guests walk in and they say

night these guests walk in and they say

night these guests walk in and they say wow look at this space that for me sets

wow look at this space that for me sets

wow look at this space that for me sets a clean slate whatever it is that we’re

a clean slate whatever it is that we’re

a clean slate whatever it is that we’re going to create we have them at the zero

going to create we have them at the zero

going to create we have them at the zero point and we can go up when the

point and we can go up when the

point and we can go up when the expectation is very high because it

expectation is very high because it

expectation is very high because it takes two months to get a reservation on

takes two months to get a reservation on

takes two months to get a reservation on our restaurant the expectation I can’t I

our restaurant the expectation I can’t I

our restaurant the expectation I can’t I can’t live up to that this allows us

can’t live up to that this allows us

can’t live up to that this allows us ground zero this is looking into the

ground zero this is looking into the

ground zero this is looking into the space now that ladder I want to show you

space now that ladder I want to show you

space now that ladder I want to show you kind of a better picture of it so this

kind of a better picture of it so this

kind of a better picture of it so this ladder right here to the right of the

ladder right here to the right of the

ladder right here to the right of the bar this is one of those moments when we

bar this is one of those moments when we

bar this is one of those moments when we walked into this space it was a horse

walked into this space it was a horse

walked into this space it was a horse stable built in 1906 okay so it has a

stable built in 1906 okay so it has a

stable built in 1906 okay so it has a lot of history to it

lot of history to it

lot of history to it there’s 18 horse stalls I know that

there’s 18 horse stalls I know that

there’s 18 horse stalls I know that because I paid for all the fire did

because I paid for all the fire did

because I paid for all the fire did drywall to fix all 18 of them and it was

drywall to fix all 18 of them and it was

drywall to fix all 18 of them and it was incredibly expensive but as we were

incredibly expensive but as we were

incredibly expensive but as we were building the the the station where the

building the the the station where the

building the the the station where the beverages are they’re jackhammering the

beverages are they’re jackhammering the

beverages are they’re jackhammering the ground and also in the jackhammer it

ground and also in the jackhammer it

ground and also in the jackhammer it fell through the ground it dropped 20

fell through the ground it dropped 20

fell through the ground it dropped 20 feet below literally 20 feet now that’s

feet below literally 20 feet now that’s

feet below literally 20 feet now that’s an issue are two things ones we thought

an issue are two things ones we thought

an issue are two things ones we thought were slab on grade number two that’s a

were slab on grade number two that’s a

were slab on grade number two that’s a $25,000 fix because we’re also we’re now

$25,000 fix because we’re also we’re now

$25,000 fix because we’re also we’re now we’re not slab on grade well we

we’re not slab on grade well we

we’re not slab on grade well we discovered as we discovered 9

discovered as we discovered 9

discovered as we discovered 9 prohibition tunnels below our restaurant

prohibition tunnels below our restaurant

prohibition tunnels below our restaurant that ladder led me down to those tunnels

that ladder led me down to those tunnels

that ladder led me down to those tunnels there’s not much there there also most

there’s not much there there also most

there’s not much there there also most of them are all sealed off we do rent a

of them are all sealed off we do rent a

of them are all sealed off we do rent a majority of those tunnels in Minnesota

majority of those tunnels in Minnesota

majority of those tunnels in Minnesota Health Department is here don’t worry

Health Department is here don’t worry

Health Department is here don’t worry there’s ham down there but it’s fine

there’s ham down there but it’s fine

there’s ham down there but it’s fine we found a wide room there about six

we found a wide room there about six

we found a wide room there about six months ago that I felt was an electrical

months ago that I felt was an electrical

months ago that I felt was an electrical room – all beautiful four-foot wide

room – all beautiful four-foot wide

room – all beautiful four-foot wide stone walls the temperature does not

stone walls the temperature does not

stone walls the temperature does not change no matter what time of the year

change no matter what time of the year

change no matter what time of the year it is but this ladder brought me down 20

it is but this ladder brought me down 20

it is but this ladder brought me down 20 feet below my space and let me explore

feet below my space and let me explore

feet below my space and let me explore these nine prohibition tunnels and made

these nine prohibition tunnels and made

these nine prohibition tunnels and made me read about the history of this space

me read about the history of this space

me read about the history of this space even more more than that it gave us a

even more more than that it gave us a

even more more than that it gave us a story when people walk in and they see

story when people walk in and they see

story when people walk in and they see that ladder they might not necessarily

that ladder they might not necessarily

that ladder they might not necessarily think that this is the story behind it

think that this is the story behind it

think that this is the story behind it when they asked they’re always blown

when they asked they’re always blown

when they asked they’re always blown away now creating the Majestic moment is

away now creating the Majestic moment is

away now creating the Majestic moment is one of the hardest things for us to do

one of the hardest things for us to do

one of the hardest things for us to do and we try to do it through a lot of

and we try to do it through a lot of

and we try to do it through a lot of ways through food there’s the latter

ways through food there’s the latter

ways through food there’s the latter again this is my grandmother’s pot roast

again this is my grandmother’s pot roast

again this is my grandmother’s pot roast now I cooked my grandmother Dorothy’s

now I cooked my grandmother Dorothy’s

now I cooked my grandmother Dorothy’s pot roast since I was 7 I put it in a

pot roast since I was 7 I put it in a

pot roast since I was 7 I put it in a crock pot before I’d go to lunch or

crock pot before I’d go to lunch or

crock pot before I’d go to lunch or before I go to school I’d come back to

before I go to school I’d come back to

before I go to school I’d come back to school and I would have dinner what’s

school and I would have dinner what’s

school and I would have dinner what’s crazy is is that I left that that pot

crazy is is that I left that that pot

crazy is is that I left that that pot roast recipe when I went off to live in

roast recipe when I went off to live in

roast recipe when I went off to live in Europe and then when I lived in New York

Europe and then when I lived in New York

Europe and then when I lived in New York City and worked there for close to a

City and worked there for close to a

City and worked there for close to a decade and then when I came back to

decade and then when I came back to

decade and then when I came back to Minnesota we started to do this pot

Minnesota we started to do this pot

Minnesota we started to do this pot roast again and we changed a little bit

roast again and we changed a little bit

roast again and we changed a little bit of it just to make it easier on us

of it just to make it easier on us

of it just to make it easier on us because my grandmother’s recipe was a

because my grandmother’s recipe was a

because my grandmother’s recipe was a lot harder so we figured out ways what’s

lot harder so we figured out ways what’s

lot harder so we figured out ways what’s fascinating to me is that my grandmother

fascinating to me is that my grandmother

fascinating to me is that my grandmother who’s no longer with us her pot roast

who’s no longer with us her pot roast

who’s no longer with us her pot roast recipe that she gave to me on an index

recipe that she gave to me on an index

recipe that she gave to me on an index card with the written recipe with her

card with the written recipe with her

card with the written recipe with her hand handwritten notes was the top five

hand handwritten notes was the top five

hand handwritten notes was the top five most downloaded recipe on the New York

most downloaded recipe on the New York

most downloaded recipe on the New York Times website last year and again that

Times website last year and again that

Times website last year and again that for us is an incredible moment that we

for us is an incredible moment that we

for us is an incredible moment that we can tell our guests and we explain to

can tell our guests and we explain to

can tell our guests and we explain to them how much energy we put into

them how much energy we put into

them how much energy we put into something as simple and as pedestrian

something as simple and as pedestrian

something as simple and as pedestrian really as pot roast another thing that

really as pot roast another thing that

really as pot roast another thing that we tried to do is we finish everybody

we tried to do is we finish everybody

we tried to do is we finish everybody off with cookie tins so this is another

off with cookie tins so this is another

off with cookie tins so this is another ode to my grandmother when I started

ode to my grandmother when I started

ode to my grandmother when I started baked you know it was seven years old

baked you know it was seven years old

baked you know it was seven years old and we baked all these cookies Christmas

and we baked all these cookies Christmas

and we baked all these cookies Christmas cookies it didn’t really matter but we

cookies it didn’t really matter but we

cookies it didn’t really matter but we just baked them and as my cousins and my

just baked them and as my cousins and my

just baked them and as my cousins and my brother and everybody would come in we

brother and everybody would come in we

brother and everybody would come in we would give him this tin of cookies and

would give him this tin of cookies and

would give him this tin of cookies and watching their face and their expression

watching their face and their expression

watching their face and their expression and seeing how simple it was to make him

and seeing how simple it was to make him

and seeing how simple it was to make him happy is what got me in love with food

happy is what got me in love with food

happy is what got me in love with food and watching that moment happen every

and watching that moment happen every

and watching that moment happen every single day sort of changed my

single day sort of changed my

single day sort of changed my life for the better so at the end of

life for the better so at the end of

life for the better so at the end of every meal its food and stable you get a

every meal its food and stable you get a

every meal its food and stable you get a little cookie tin filled with all these

little cookie tin filled with all these

little cookie tin filled with all these treats that our team put together I will

treats that our team put together I will

treats that our team put together I will say we’ve had to stop giving the lid

say we’ve had to stop giving the lid

say we’ve had to stop giving the lid because everybody would steal the whole

because everybody would steal the whole

because everybody would steal the whole tin so now we just give the tin without

tin so now we just give the tin without

tin so now we just give the tin without the lids so people don’t take it but

the lids so people don’t take it but

the lids so people don’t take it but it’s a really special moment for us

it’s a really special moment for us

it’s a really special moment for us because it’s the last impression of

because it’s the last impression of

because it’s the last impression of spoon unstable but it’s a lasting

spoon unstable but it’s a lasting

spoon unstable but it’s a lasting impression that my grandmother had on me

impression that my grandmother had on me

impression that my grandmother had on me that we’re trying to give to our guests

that we’re trying to give to our guests

that we’re trying to give to our guests every single night this is a story about

every single night this is a story about

every single night this is a story about a majestic moment that happened for me

a majestic moment that happened for me

a majestic moment that happened for me and this is up outside of Lyon France so

and this is up outside of Lyon France so

and this is up outside of Lyon France so every other year this cooking

every other year this cooking

every other year this cooking competition that I was helping run is in

competition that I was helping run is in

competition that I was helping run is in Lyon every two years it’s called the

Lyon every two years it’s called the

Lyon every two years it’s called the Bocuse d’Or and I would go to Lyon and

Bocuse d’Or and I would go to Lyon and

Bocuse d’Or and I would go to Lyon and there was one year that we were asked to

there was one year that we were asked to

there was one year that we were asked to go to someone in the Fuad which is just

go to someone in the Fuad which is just

go to someone in the Fuad which is just outside of Lyon it’s about an hour and a

outside of Lyon it’s about an hour and a

outside of Lyon it’s about an hour and a half drive from Lyon so we ended up

half drive from Lyon so we ended up

half drive from Lyon so we ended up taking this drive this exact drive at

taking this drive this exact drive at

taking this drive this exact drive at the start of the driver was not as

the start of the driver was not as

the start of the driver was not as beautiful we were going to go to a

beautiful we were going to go to a

beautiful we were going to go to a restaurant called Regis and Jacques

restaurant called Regis and Jacques

restaurant called Regis and Jacques Marconi Regis is a three star Michelin

Marconi Regis is a three star Michelin

Marconi Regis is a three star Michelin chef to use teaching his son Jacques

chef to use teaching his son Jacques

chef to use teaching his son Jacques Jacques could take over the restaurant

Jacques could take over the restaurant

Jacques could take over the restaurant and as we left Lyon it was pouring rain

and as we left Lyon it was pouring rain

and as we left Lyon it was pouring rain just point and then else we get halfway

just point and then else we get halfway

just point and then else we get halfway up this mountain and the Sun sort of

up this mountain and the Sun sort of

up this mountain and the Sun sort of starts to come out the clouds spread

starts to come out the clouds spread

starts to come out the clouds spread apart and also we roll our windows down

apart and also we roll our windows down

apart and also we roll our windows down and we start to smell and breathe we’re

and we start to smell and breathe we’re

and we start to smell and breathe we’re breathing in this fresh air from the

breathing in this fresh air from the

breathing in this fresh air from the rain and it’s like this you can smell

rain and it’s like this you can smell

rain and it’s like this you can smell everything about the terroir of this

everything about the terroir of this

everything about the terroir of this space you smell the peat moss you smell

space you smell the peat moss you smell

space you smell the peat moss you smell the mushrooms you smell just the lands

the mushrooms you smell just the lands

the mushrooms you smell just the lands that were driving through what’s amazing

that were driving through what’s amazing

that were driving through what’s amazing to me is that before I even got to that

to me is that before I even got to that

to me is that before I even got to that dinner I was already so blown away by

dinner I was already so blown away by

dinner I was already so blown away by just that experience I couldn’t wait to

just that experience I couldn’t wait to

just that experience I couldn’t wait to get to the dinner these people had

get to the dinner these people had

get to the dinner these people had created this majestic moment for me and

created this majestic moment for me and

created this majestic moment for me and I hadn’t even shown up so we show up to

I hadn’t even shown up so we show up to

I hadn’t even shown up so we show up to the dinner after we go through this

the dinner after we go through this

the dinner after we go through this mountain

mountain

mountain there’s no artwork the restaurant is

there’s no artwork the restaurant is

there’s no artwork the restaurant is filled with picture windows and all you

filled with picture windows and all you

filled with picture windows and all you do is overlook these mountains you just

do is overlook these mountains you just

do is overlook these mountains you just drove through and you still have that

drove through and you still have that

drove through and you still have that sense and that smell and you have

sense and that smell and you have

sense and that smell and you have lentils that are all over the ground

lentils that are all over the ground

lentils that are all over the ground that are

that are

that are you know they’re methodically and

you know they’re methodically and

you know they’re methodically and strategically as artwork in plants etc

strategically as artwork in plants etc

strategically as artwork in plants etc and you sit down and you eat and it’s

and you sit down and you eat and it’s

and you sit down and you eat and it’s mushrooms and it’s Lloyd lentils it’s

mushrooms and it’s Lloyd lentils it’s

mushrooms and it’s Lloyd lentils it’s everything that you were just

everything that you were just

everything that you were just surrounding yourself as you were making

surrounding yourself as you were making

surrounding yourself as you were making that drive and they sort of took us off

that drive and they sort of took us off

that drive and they sort of took us off this path that we just never expected to

this path that we just never expected to

this path that we just never expected to be a part of that moment always stood

be a part of that moment always stood

be a part of that moment always stood with me and it made me create two

with me and it made me create two

with me and it made me create two majestic moments at Sunan stable and the

majestic moments at Sunan stable and the

majestic moments at Sunan stable and the first one was when we opened up the

first one was when we opened up the

first one was when we opened up the restaurant we had a little issue with

restaurant we had a little issue with

restaurant we had a little issue with with our reservation company they turned

with our reservation company they turned

with our reservation company they turned the reservations on one week before we

the reservations on one week before we

the reservations on one week before we actually opened so I’m sitting in a

actually opened so I’m sitting in a

actually opened so I’m sitting in a photo shoot and all of a sudden one of

photo shoot and all of a sudden one of

photo shoot and all of a sudden one of my managers comes up he says chef we

my managers comes up he says chef we

my managers comes up he says chef we have 250 reservations for this week but

have 250 reservations for this week but

have 250 reservations for this week but we don’t have a liquor license and I

we don’t have a liquor license and I

we don’t have a liquor license and I said how do we have 250 reservations he

said how do we have 250 reservations he

said how do we have 250 reservations he said well they they turned the system on

said well they they turned the system on

said well they they turned the system on too early I looked at the lady taking my

too early I looked at the lady taking my

too early I looked at the lady taking my picture I said you’re done thank you and

picture I said you’re done thank you and

picture I said you’re done thank you and I walked away and I said turn it off so

I walked away and I said turn it off so

I walked away and I said turn it off so they turned it off and I said okay we

they turned it off and I said okay we

they turned it off and I said okay we have no liquor there’s no liquor license

have no liquor there’s no liquor license

have no liquor there’s no liquor license we have no staff everybody’s not a week

we have no staff everybody’s not a week

we have no staff everybody’s not a week break what are we gonna do I said give

break what are we gonna do I said give

break what are we gonna do I said give me all the phone numbers I’m gonna call

me all the phone numbers I’m gonna call

me all the phone numbers I’m gonna call every guest myself so I called every

every guest myself so I called every

every guest myself so I called every guest and I said listen there was a

guest and I said listen there was a

guest and I said listen there was a mistake and I’m really sorry I know you

mistake and I’m really sorry I know you

mistake and I’m really sorry I know you wanted to come in tonight we officially

wanted to come in tonight we officially

wanted to come in tonight we officially don’t open til Sunday night you come in

don’t open til Sunday night you come in

don’t open til Sunday night you come in Friday and don’t tell anybody you can’t

Friday and don’t tell anybody you can’t

Friday and don’t tell anybody you can’t tweet about it I’ll take care of your

tweet about it I’ll take care of your

tweet about it I’ll take care of your meal I said okay fine of course 200 like

meal I said okay fine of course 200 like

meal I said okay fine of course 200 like 48 people out of the 250 said yes it

48 people out of the 250 said yes it

48 people out of the 250 said yes it wasn’t really a tough sell because I’m

wasn’t really a tough sell because I’m

wasn’t really a tough sell because I’m saying come Friday not Monday so they

saying come Friday not Monday so they

saying come Friday not Monday so they show up we give everybody a bottle of

show up we give everybody a bottle of

show up we give everybody a bottle of champagne right when they show up we

champagne right when they show up we

champagne right when they show up we cooked them dinner we give them a rocky

cooked them dinner we give them a rocky

cooked them dinner we give them a rocky road muffin on the way out and say sorry

road muffin on the way out and say sorry

road muffin on the way out and say sorry for the rocky start but that was the

for the rocky start but that was the

for the rocky start but that was the logistic moment that moment right there

logistic moment that moment right there

logistic moment that moment right there was 248 guests that have become regulars

was 248 guests that have become regulars

was 248 guests that have become regulars as soon as sable in Bell for forever

as soon as sable in Bell for forever

as soon as sable in Bell for forever because I looked at it and thought to

because I looked at it and thought to

because I looked at it and thought to myself how do we change this and it

myself how do we change this and it

myself how do we change this and it happens every single night if you’re

happens every single night if you’re

happens every single night if you’re coming to my restaurant and you’re stuck

coming to my restaurant and you’re stuck

coming to my restaurant and you’re stuck in traffic and you’re 30 minutes late

in traffic and you’re 30 minutes late

in traffic and you’re 30 minutes late and you call the restaurant you say

and you call the restaurant you say

and you call the restaurant you say we’re 30 minutes late I’m really sorry

we’re 30 minutes late I’m really sorry

we’re 30 minutes late I’m really sorry and you feel terrible and now you’re

and you feel terrible and now you’re

and you feel terrible and now you’re angry and your wife your husband is

angry and your wife your husband is

angry and your wife your husband is angry at you you walk into the

angry at you you walk into the

angry at you you walk into the restaurant you give me an opportunity to

restaurant you give me an opportunity to

restaurant you give me an opportunity to make that majestic moment happen by just

make that majestic moment happen by just

make that majestic moment happen by just giving you a glass of champagne saying

giving you a glass of champagne saying

giving you a glass of champagne saying welcome to the restaurant relax and you

welcome to the restaurant relax and you

welcome to the restaurant relax and you watch the body language just drop down

watch the body language just drop down

watch the body language just drop down immediately and all of a sudden

immediately and all of a sudden

immediately and all of a sudden everything’s okay

everything’s okay

everything’s okay looking for those majestic moments in

looking for those majestic moments in

looking for those majestic moments in your own life is my call to action for

your own life is my call to action for

your own life is my call to action for you it’s great because I have to do it

you it’s great because I have to do it

you it’s great because I have to do it every day and I look to do it every day

every day and I look to do it every day

every day and I look to do it every day and I absolutely adore and treasure that

and I absolutely adore and treasure that

and I absolutely adore and treasure that time when I can do it I love watching

time when I can do it I love watching

time when I can do it I love watching our guests eat and I love watching them

our guests eat and I love watching them

our guests eat and I love watching them walk out with that majestic moment my

walk out with that majestic moment my

walk out with that majestic moment my call to action is for you to do the same

call to action is for you to do the same

call to action is for you to do the same do it to people that you don’t even know

do it to people that you don’t even know

do it to people that you don’t even know do it to people that you surround

do it to people that you surround

do it to people that you surround yourself with every single day find

yourself with every single day find

yourself with every single day find something special about that person to

something special about that person to

something special about that person to create that hospitality because it’s not

create that hospitality because it’s not

create that hospitality because it’s not just about hospitality in restaurants

just about hospitality in restaurants

just about hospitality in restaurants it’s everywhere you look

it’s everywhere you look

it’s everywhere you look thank you

”

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