
let’s talk creativity the age-old question of where are we gonna have
question of where are we gonna have
question of where are we gonna have dinner tonight it’s something that
dinner tonight it’s something that
dinner tonight it’s something that thankfully we get to experience by
thankfully we get to experience by
thankfully we get to experience by cooking that answer and we love to be
cooking that answer and we love to be
cooking that answer and we love to be able to do that there’s a lot of choices
able to do that there’s a lot of choices
able to do that there’s a lot of choices and there’s a lot of competition among
and there’s a lot of competition among
and there’s a lot of competition among restaurants around the world
restaurants around the world
restaurants around the world especially around the different cities
especially around the different cities
especially around the different cities in the different countries so I have one
in the different countries so I have one
in the different countries so I have one called spoon in stable I actually have
called spoon in stable I actually have
called spoon in stable I actually have two in fact what’s crazy is thank you
two in fact what’s crazy is thank you
two in fact what’s crazy is thank you what’s crazy is is that the statistic is
what’s crazy is is that the statistic is
what’s crazy is is that the statistic is in the first year of opening up a
in the first year of opening up a
in the first year of opening up a restaurant seventeen percent of those
restaurant seventeen percent of those
restaurant seventeen percent of those restaurants closed it used to say ninety
restaurants closed it used to say ninety
restaurants closed it used to say ninety percent which was a false number but it
percent which was a false number but it
percent which was a false number but it sounded very dramatic and I that’s great
sounded very dramatic and I that’s great
sounded very dramatic and I that’s great but it’s not true the reality is though
but it’s not true the reality is though
but it’s not true the reality is though you put all that blood sweat and tears
you put all that blood sweat and tears
you put all that blood sweat and tears and energy into a restaurant and
and energy into a restaurant and
and energy into a restaurant and seventeen percent of them in the first
seventeen percent of them in the first
seventeen percent of them in the first twelve months goes away as food as
twelve months goes away as food as
twelve months goes away as food as stable is almost three years old but I
stable is almost three years old but I
stable is almost three years old but I opened up a new one called delcor which
opened up a new one called delcor which
opened up a new one called delcor which is four months old four and a half
is four months old four and a half
is four months old four and a half months old so it is still you know in
months old so it is still you know in
months old so it is still you know in that area that could be a statistic this
that area that could be a statistic this
that area that could be a statistic this is one of our first days it’s been
is one of our first days it’s been
is one of our first days it’s been disabled when we opened up the
disabled when we opened up the
disabled when we opened up the restaurant and what’s crazy is I turned
restaurant and what’s crazy is I turned
restaurant and what’s crazy is I turned around and I looked at this and I
around and I looked at this and I
around and I looked at this and I watched this line grow I never read any
watched this line grow I never read any
watched this line grow I never read any of the press when I opened up that
of the press when I opened up that
of the press when I opened up that restaurant I was afraid that I would
restaurant I was afraid that I would
restaurant I was afraid that I would believe it whether it was positive or
believe it whether it was positive or
believe it whether it was positive or negative I was afraid that I would
negative I was afraid that I would
negative I was afraid that I would believe what people are writing about us
believe what people are writing about us
believe what people are writing about us and about me so I turn around and I look
and about me so I turn around and I look
and about me so I turn around and I look and I see this line for 20 people 30
and I see this line for 20 people 30
and I see this line for 20 people 30 people 40 people deep
people 40 people deep
people 40 people deep immediately I think to myself how do you
immediately I think to myself how do you
immediately I think to myself how do you create a hospitality moment really
create a hospitality moment really
create a hospitality moment really important in our business my ego would
important in our business my ego would
important in our business my ego would love to tell you it’s all about the food
love to tell you it’s all about the food
love to tell you it’s all about the food it has nothing to do with the food it
it has nothing to do with the food it
it has nothing to do with the food it has everything to do with the
has everything to do with the
has everything to do with the hospitality moment so I walked out there
hospitality moment so I walked out there
hospitality moment so I walked out there to this stance of people and I said okay
to this stance of people and I said okay
to this stance of people and I said okay fine well can I give a I had hot cider
fine well can I give a I had hot cider
fine well can I give a I had hot cider I had bourbon that was good I walked out
I had bourbon that was good I walked out
I had bourbon that was good I walked out I gave everybody shots a hot cider a
I gave everybody shots a hot cider a
I gave everybody shots a hot cider a bourbon what’s funny is the light kept
bourbon what’s funny is the light kept
bourbon what’s funny is the light kept getting longer because I think they all
getting longer because I think they all
getting longer because I think they all figured out that they’d give free booze
figured out that they’d give free booze
figured out that they’d give free booze so then I realize I’m just gonna open up
so then I realize I’m just gonna open up
so then I realize I’m just gonna open up at 4 o’clock and they can start paying
at 4 o’clock and they can start paying
at 4 o’clock and they can start paying me for this liquor creating those
me for this liquor creating those
me for this liquor creating those moments is really an important thing but
moments is really an important thing but
moments is really an important thing but what’s interesting about subunits table
what’s interesting about subunits table
what’s interesting about subunits table is that the facade of the building is
is that the facade of the building is
is that the facade of the building is very very small it’s very narrow
very very small it’s very narrow
very very small it’s very narrow so when I first looked at this space I
so when I first looked at this space I
so when I first looked at this space I thought to myself the inside was equally
thought to myself the inside was equally
thought to myself the inside was equally small it was gonna be cozy and quaint it
small it was gonna be cozy and quaint it
small it was gonna be cozy and quaint it looked great the snowstorm it would look
looked great the snowstorm it would look
looked great the snowstorm it would look great when it was nice outside and then
great when it was nice outside and then
great when it was nice outside and then I walked in and I saw this I saw this
I walked in and I saw this I saw this
I walked in and I saw this I saw this sort of over-the-top space it was
sort of over-the-top space it was
sort of over-the-top space it was 25-foot floor-to-ceiling
25-foot floor-to-ceiling
25-foot floor-to-ceiling it had 90-foot skylight that that ran
it had 90-foot skylight that that ran
it had 90-foot skylight that that ran the length of this space and I kept
the length of this space and I kept
the length of this space and I kept walking through it this is sort of
walking through it this is sort of
walking through it this is sort of through our build-out what’s fascinating
through our build-out what’s fascinating
through our build-out what’s fascinating is we actually didn’t do a lot to this
is we actually didn’t do a lot to this
is we actually didn’t do a lot to this space when we took it over it was an
space when we took it over it was an
space when we took it over it was an office building
office building
office building I had cubicles we just walked in and we
I had cubicles we just walked in and we
I had cubicles we just walked in and we demoed all the cubicles out which took
demoed all the cubicles out which took
demoed all the cubicles out which took three days because it’s very easy to
three days because it’s very easy to
three days because it’s very easy to demo office buildings and we started to
demo office buildings and we started to
demo office buildings and we started to build it but what as we’re starting to
build it but what as we’re starting to
build it but what as we’re starting to build any of these restaurants we’re
build any of these restaurants we’re
build any of these restaurants we’re looking for stories we’re looking for
looking for stories we’re looking for
looking for stories we’re looking for moments in which we can create the
moments in which we can create the
moments in which we can create the hospitality moment for the guests or as
hospitality moment for the guests or as
hospitality moment for the guests or as I like to call the majestic moment for
I like to call the majestic moment for
I like to call the majestic moment for the guests this this area here that
the guests this this area here that
the guests this this area here that front table is a great story it was an
front table is a great story it was an
front table is a great story it was an area of the restaurant that was unusable
area of the restaurant that was unusable
area of the restaurant that was unusable it was tucked by the bar we had six
it was tucked by the bar we had six
it was tucked by the bar we had six seats perched up at the bar and then we
seats perched up at the bar and then we
seats perched up at the bar and then we had sort of this dead space my brother
had sort of this dead space my brother
had sort of this dead space my brother who happens to be a furniture maker an
who happens to be a furniture maker an
who happens to be a furniture maker an artist as well and he builds a design
artist as well and he builds a design
artist as well and he builds a design sets for TV and film said I can build
sets for TV and film said I can build
sets for TV and film said I can build you a table so he built me this table
you a table so he built me this table
you a table so he built me this table except the front part that looks like
except the front part that looks like
except the front part that looks like the privacy flap there that front part
the privacy flap there that front part
the privacy flap there that front part actually flips open so I could put six
actually flips open so I could put six
actually flips open so I could put six more chairs on the sidewalk so I have
more chairs on the sidewalk so I have
more chairs on the sidewalk so I have both inside and outside dining but again
both inside and outside dining but again
both inside and outside dining but again it’s an opportunity for us to create a
it’s an opportunity for us to create a
it’s an opportunity for us to create a moment for a guest when they walk into
moment for a guest when they walk into
moment for a guest when they walk into our space this is looking at seeing what
our space this is looking at seeing what
our space this is looking at seeing what spoon is stable is this is what you walk
spoon is stable is this is what you walk
spoon is stable is this is what you walk into so this right here and a couple of
into so this right here and a couple of
into so this right here and a couple of people just started to gasp a little bit
people just started to gasp a little bit
people just started to gasp a little bit when they saw that that’s the moment
when they saw that that’s the moment
when they saw that that’s the moment that we wanted more than anything else
that we wanted more than anything else
that we wanted more than anything else will you walk in and you see that space
will you walk in and you see that space
will you walk in and you see that space and it’s small and you walk in and you
and it’s small and you walk in and you
and it’s small and you walk in and you see this you immediately say wow and for
see this you immediately say wow and for
see this you immediately say wow and for me that’s the clean slate any
me that’s the clean slate any
me that’s the clean slate any expectation that a guest had when they
expectation that a guest had when they
expectation that a guest had when they walked into that rest
walked into that rest
walked into that rest anything that they read any Instagram
anything that they read any Instagram
anything that they read any Instagram post that they followed remarked on
post that they followed remarked on
post that they followed remarked on anything everything changed when they
anything everything changed when they
anything everything changed when they walked into that building and I would
walked into that building and I would
walked into that building and I would watch it and I still watch it and I’m
watch it and I still watch it and I’m
watch it and I still watch it and I’m very blessed to be able to see it every
very blessed to be able to see it every
very blessed to be able to see it every night these guests walk in and they say
night these guests walk in and they say
night these guests walk in and they say wow look at this space that for me sets
wow look at this space that for me sets
wow look at this space that for me sets a clean slate whatever it is that we’re
a clean slate whatever it is that we’re
a clean slate whatever it is that we’re going to create we have them at the zero
going to create we have them at the zero
going to create we have them at the zero point and we can go up when the
point and we can go up when the
point and we can go up when the expectation is very high because it
expectation is very high because it
expectation is very high because it takes two months to get a reservation on
takes two months to get a reservation on
takes two months to get a reservation on our restaurant the expectation I can’t I
our restaurant the expectation I can’t I
our restaurant the expectation I can’t I can’t live up to that this allows us
can’t live up to that this allows us
can’t live up to that this allows us ground zero this is looking into the
ground zero this is looking into the
ground zero this is looking into the space now that ladder I want to show you
space now that ladder I want to show you
space now that ladder I want to show you kind of a better picture of it so this
kind of a better picture of it so this
kind of a better picture of it so this ladder right here to the right of the
ladder right here to the right of the
ladder right here to the right of the bar this is one of those moments when we
bar this is one of those moments when we
bar this is one of those moments when we walked into this space it was a horse
walked into this space it was a horse
walked into this space it was a horse stable built in 1906 okay so it has a
stable built in 1906 okay so it has a
stable built in 1906 okay so it has a lot of history to it
lot of history to it
lot of history to it there’s 18 horse stalls I know that
there’s 18 horse stalls I know that
there’s 18 horse stalls I know that because I paid for all the fire did
because I paid for all the fire did
because I paid for all the fire did drywall to fix all 18 of them and it was
drywall to fix all 18 of them and it was
drywall to fix all 18 of them and it was incredibly expensive but as we were
incredibly expensive but as we were
incredibly expensive but as we were building the the the station where the
building the the the station where the
building the the the station where the beverages are they’re jackhammering the
beverages are they’re jackhammering the
beverages are they’re jackhammering the ground and also in the jackhammer it
ground and also in the jackhammer it
ground and also in the jackhammer it fell through the ground it dropped 20
fell through the ground it dropped 20
fell through the ground it dropped 20 feet below literally 20 feet now that’s
feet below literally 20 feet now that’s
feet below literally 20 feet now that’s an issue are two things ones we thought
an issue are two things ones we thought
an issue are two things ones we thought were slab on grade number two that’s a
were slab on grade number two that’s a
were slab on grade number two that’s a $25,000 fix because we’re also we’re now
$25,000 fix because we’re also we’re now
$25,000 fix because we’re also we’re now we’re not slab on grade well we
we’re not slab on grade well we
we’re not slab on grade well we discovered as we discovered 9
discovered as we discovered 9
discovered as we discovered 9 prohibition tunnels below our restaurant
prohibition tunnels below our restaurant
prohibition tunnels below our restaurant that ladder led me down to those tunnels
that ladder led me down to those tunnels
that ladder led me down to those tunnels there’s not much there there also most
there’s not much there there also most
there’s not much there there also most of them are all sealed off we do rent a
of them are all sealed off we do rent a
of them are all sealed off we do rent a majority of those tunnels in Minnesota
majority of those tunnels in Minnesota
majority of those tunnels in Minnesota Health Department is here don’t worry
Health Department is here don’t worry
Health Department is here don’t worry there’s ham down there but it’s fine
there’s ham down there but it’s fine
there’s ham down there but it’s fine we found a wide room there about six
we found a wide room there about six
we found a wide room there about six months ago that I felt was an electrical
months ago that I felt was an electrical
months ago that I felt was an electrical room – all beautiful four-foot wide
room – all beautiful four-foot wide
room – all beautiful four-foot wide stone walls the temperature does not
stone walls the temperature does not
stone walls the temperature does not change no matter what time of the year
change no matter what time of the year
change no matter what time of the year it is but this ladder brought me down 20
it is but this ladder brought me down 20
it is but this ladder brought me down 20 feet below my space and let me explore
feet below my space and let me explore
feet below my space and let me explore these nine prohibition tunnels and made
these nine prohibition tunnels and made
these nine prohibition tunnels and made me read about the history of this space
me read about the history of this space
me read about the history of this space even more more than that it gave us a
even more more than that it gave us a
even more more than that it gave us a story when people walk in and they see
story when people walk in and they see
story when people walk in and they see that ladder they might not necessarily
that ladder they might not necessarily
that ladder they might not necessarily think that this is the story behind it
think that this is the story behind it
think that this is the story behind it when they asked they’re always blown
when they asked they’re always blown
when they asked they’re always blown away now creating the Majestic moment is
away now creating the Majestic moment is
away now creating the Majestic moment is one of the hardest things for us to do
one of the hardest things for us to do
one of the hardest things for us to do and we try to do it through a lot of
and we try to do it through a lot of
and we try to do it through a lot of ways through food there’s the latter
ways through food there’s the latter
ways through food there’s the latter again this is my grandmother’s pot roast
again this is my grandmother’s pot roast
again this is my grandmother’s pot roast now I cooked my grandmother Dorothy’s
now I cooked my grandmother Dorothy’s
now I cooked my grandmother Dorothy’s pot roast since I was 7 I put it in a
pot roast since I was 7 I put it in a
pot roast since I was 7 I put it in a crock pot before I’d go to lunch or
crock pot before I’d go to lunch or
crock pot before I’d go to lunch or before I go to school I’d come back to
before I go to school I’d come back to
before I go to school I’d come back to school and I would have dinner what’s
school and I would have dinner what’s
school and I would have dinner what’s crazy is is that I left that that pot
crazy is is that I left that that pot
crazy is is that I left that that pot roast recipe when I went off to live in
roast recipe when I went off to live in
roast recipe when I went off to live in Europe and then when I lived in New York
Europe and then when I lived in New York
Europe and then when I lived in New York City and worked there for close to a
City and worked there for close to a
City and worked there for close to a decade and then when I came back to
decade and then when I came back to
decade and then when I came back to Minnesota we started to do this pot
Minnesota we started to do this pot
Minnesota we started to do this pot roast again and we changed a little bit
roast again and we changed a little bit
roast again and we changed a little bit of it just to make it easier on us
of it just to make it easier on us
of it just to make it easier on us because my grandmother’s recipe was a
because my grandmother’s recipe was a
because my grandmother’s recipe was a lot harder so we figured out ways what’s
lot harder so we figured out ways what’s
lot harder so we figured out ways what’s fascinating to me is that my grandmother
fascinating to me is that my grandmother
fascinating to me is that my grandmother who’s no longer with us her pot roast
who’s no longer with us her pot roast
who’s no longer with us her pot roast recipe that she gave to me on an index
recipe that she gave to me on an index
recipe that she gave to me on an index card with the written recipe with her
card with the written recipe with her
card with the written recipe with her hand handwritten notes was the top five
hand handwritten notes was the top five
hand handwritten notes was the top five most downloaded recipe on the New York
most downloaded recipe on the New York
most downloaded recipe on the New York Times website last year and again that
Times website last year and again that
Times website last year and again that for us is an incredible moment that we
for us is an incredible moment that we
for us is an incredible moment that we can tell our guests and we explain to
can tell our guests and we explain to
can tell our guests and we explain to them how much energy we put into
them how much energy we put into
them how much energy we put into something as simple and as pedestrian
something as simple and as pedestrian
something as simple and as pedestrian really as pot roast another thing that
really as pot roast another thing that
really as pot roast another thing that we tried to do is we finish everybody
we tried to do is we finish everybody
we tried to do is we finish everybody off with cookie tins so this is another
off with cookie tins so this is another
off with cookie tins so this is another ode to my grandmother when I started
ode to my grandmother when I started
ode to my grandmother when I started baked you know it was seven years old
baked you know it was seven years old
baked you know it was seven years old and we baked all these cookies Christmas
and we baked all these cookies Christmas
and we baked all these cookies Christmas cookies it didn’t really matter but we
cookies it didn’t really matter but we
cookies it didn’t really matter but we just baked them and as my cousins and my
just baked them and as my cousins and my
just baked them and as my cousins and my brother and everybody would come in we
brother and everybody would come in we
brother and everybody would come in we would give him this tin of cookies and
would give him this tin of cookies and
would give him this tin of cookies and watching their face and their expression
watching their face and their expression
watching their face and their expression and seeing how simple it was to make him
and seeing how simple it was to make him
and seeing how simple it was to make him happy is what got me in love with food
happy is what got me in love with food
happy is what got me in love with food and watching that moment happen every
and watching that moment happen every
and watching that moment happen every single day sort of changed my
single day sort of changed my
single day sort of changed my life for the better so at the end of
life for the better so at the end of
life for the better so at the end of every meal its food and stable you get a
every meal its food and stable you get a
every meal its food and stable you get a little cookie tin filled with all these
little cookie tin filled with all these
little cookie tin filled with all these treats that our team put together I will
treats that our team put together I will
treats that our team put together I will say we’ve had to stop giving the lid
say we’ve had to stop giving the lid
say we’ve had to stop giving the lid because everybody would steal the whole
because everybody would steal the whole
because everybody would steal the whole tin so now we just give the tin without
tin so now we just give the tin without
tin so now we just give the tin without the lids so people don’t take it but
the lids so people don’t take it but
the lids so people don’t take it but it’s a really special moment for us
it’s a really special moment for us
it’s a really special moment for us because it’s the last impression of
because it’s the last impression of
because it’s the last impression of spoon unstable but it’s a lasting
spoon unstable but it’s a lasting
spoon unstable but it’s a lasting impression that my grandmother had on me
impression that my grandmother had on me
impression that my grandmother had on me that we’re trying to give to our guests
that we’re trying to give to our guests
that we’re trying to give to our guests every single night this is a story about
every single night this is a story about
every single night this is a story about a majestic moment that happened for me
a majestic moment that happened for me
a majestic moment that happened for me and this is up outside of Lyon France so
and this is up outside of Lyon France so
and this is up outside of Lyon France so every other year this cooking
every other year this cooking
every other year this cooking competition that I was helping run is in
competition that I was helping run is in
competition that I was helping run is in Lyon every two years it’s called the
Lyon every two years it’s called the
Lyon every two years it’s called the Bocuse d’Or and I would go to Lyon and
Bocuse d’Or and I would go to Lyon and
Bocuse d’Or and I would go to Lyon and there was one year that we were asked to
there was one year that we were asked to
there was one year that we were asked to go to someone in the Fuad which is just
go to someone in the Fuad which is just
go to someone in the Fuad which is just outside of Lyon it’s about an hour and a
outside of Lyon it’s about an hour and a
outside of Lyon it’s about an hour and a half drive from Lyon so we ended up
half drive from Lyon so we ended up
half drive from Lyon so we ended up taking this drive this exact drive at
taking this drive this exact drive at
taking this drive this exact drive at the start of the driver was not as
the start of the driver was not as
the start of the driver was not as beautiful we were going to go to a
beautiful we were going to go to a
beautiful we were going to go to a restaurant called Regis and Jacques
restaurant called Regis and Jacques
restaurant called Regis and Jacques Marconi Regis is a three star Michelin
Marconi Regis is a three star Michelin
Marconi Regis is a three star Michelin chef to use teaching his son Jacques
chef to use teaching his son Jacques
chef to use teaching his son Jacques Jacques could take over the restaurant
Jacques could take over the restaurant
Jacques could take over the restaurant and as we left Lyon it was pouring rain
and as we left Lyon it was pouring rain
and as we left Lyon it was pouring rain just point and then else we get halfway
just point and then else we get halfway
just point and then else we get halfway up this mountain and the Sun sort of
up this mountain and the Sun sort of
up this mountain and the Sun sort of starts to come out the clouds spread
starts to come out the clouds spread
starts to come out the clouds spread apart and also we roll our windows down
apart and also we roll our windows down
apart and also we roll our windows down and we start to smell and breathe we’re
and we start to smell and breathe we’re
and we start to smell and breathe we’re breathing in this fresh air from the
breathing in this fresh air from the
breathing in this fresh air from the rain and it’s like this you can smell
rain and it’s like this you can smell
rain and it’s like this you can smell everything about the terroir of this
everything about the terroir of this
everything about the terroir of this space you smell the peat moss you smell
space you smell the peat moss you smell
space you smell the peat moss you smell the mushrooms you smell just the lands
the mushrooms you smell just the lands
the mushrooms you smell just the lands that were driving through what’s amazing
that were driving through what’s amazing
that were driving through what’s amazing to me is that before I even got to that
to me is that before I even got to that
to me is that before I even got to that dinner I was already so blown away by
dinner I was already so blown away by
dinner I was already so blown away by just that experience I couldn’t wait to
just that experience I couldn’t wait to
just that experience I couldn’t wait to get to the dinner these people had
get to the dinner these people had
get to the dinner these people had created this majestic moment for me and
created this majestic moment for me and
created this majestic moment for me and I hadn’t even shown up so we show up to
I hadn’t even shown up so we show up to
I hadn’t even shown up so we show up to the dinner after we go through this
the dinner after we go through this
the dinner after we go through this mountain
mountain
mountain there’s no artwork the restaurant is
there’s no artwork the restaurant is
there’s no artwork the restaurant is filled with picture windows and all you
filled with picture windows and all you
filled with picture windows and all you do is overlook these mountains you just
do is overlook these mountains you just
do is overlook these mountains you just drove through and you still have that
drove through and you still have that
drove through and you still have that sense and that smell and you have
sense and that smell and you have
sense and that smell and you have lentils that are all over the ground
lentils that are all over the ground
lentils that are all over the ground that are
that are
that are you know they’re methodically and
you know they’re methodically and
you know they’re methodically and strategically as artwork in plants etc
strategically as artwork in plants etc
strategically as artwork in plants etc and you sit down and you eat and it’s
and you sit down and you eat and it’s
and you sit down and you eat and it’s mushrooms and it’s Lloyd lentils it’s
mushrooms and it’s Lloyd lentils it’s
mushrooms and it’s Lloyd lentils it’s everything that you were just
everything that you were just
everything that you were just surrounding yourself as you were making
surrounding yourself as you were making
surrounding yourself as you were making that drive and they sort of took us off
that drive and they sort of took us off
that drive and they sort of took us off this path that we just never expected to
this path that we just never expected to
this path that we just never expected to be a part of that moment always stood
be a part of that moment always stood
be a part of that moment always stood with me and it made me create two
with me and it made me create two
with me and it made me create two majestic moments at Sunan stable and the
majestic moments at Sunan stable and the
majestic moments at Sunan stable and the first one was when we opened up the
first one was when we opened up the
first one was when we opened up the restaurant we had a little issue with
restaurant we had a little issue with
restaurant we had a little issue with with our reservation company they turned
with our reservation company they turned
with our reservation company they turned the reservations on one week before we
the reservations on one week before we
the reservations on one week before we actually opened so I’m sitting in a
actually opened so I’m sitting in a
actually opened so I’m sitting in a photo shoot and all of a sudden one of
photo shoot and all of a sudden one of
photo shoot and all of a sudden one of my managers comes up he says chef we
my managers comes up he says chef we
my managers comes up he says chef we have 250 reservations for this week but
have 250 reservations for this week but
have 250 reservations for this week but we don’t have a liquor license and I
we don’t have a liquor license and I
we don’t have a liquor license and I said how do we have 250 reservations he
said how do we have 250 reservations he
said how do we have 250 reservations he said well they they turned the system on
said well they they turned the system on
said well they they turned the system on too early I looked at the lady taking my
too early I looked at the lady taking my
too early I looked at the lady taking my picture I said you’re done thank you and
picture I said you’re done thank you and
picture I said you’re done thank you and I walked away and I said turn it off so
I walked away and I said turn it off so
I walked away and I said turn it off so they turned it off and I said okay we
they turned it off and I said okay we
they turned it off and I said okay we have no liquor there’s no liquor license
have no liquor there’s no liquor license
have no liquor there’s no liquor license we have no staff everybody’s not a week
we have no staff everybody’s not a week
we have no staff everybody’s not a week break what are we gonna do I said give
break what are we gonna do I said give
break what are we gonna do I said give me all the phone numbers I’m gonna call
me all the phone numbers I’m gonna call
me all the phone numbers I’m gonna call every guest myself so I called every
every guest myself so I called every
every guest myself so I called every guest and I said listen there was a
guest and I said listen there was a
guest and I said listen there was a mistake and I’m really sorry I know you
mistake and I’m really sorry I know you
mistake and I’m really sorry I know you wanted to come in tonight we officially
wanted to come in tonight we officially
wanted to come in tonight we officially don’t open til Sunday night you come in
don’t open til Sunday night you come in
don’t open til Sunday night you come in Friday and don’t tell anybody you can’t
Friday and don’t tell anybody you can’t
Friday and don’t tell anybody you can’t tweet about it I’ll take care of your
tweet about it I’ll take care of your
tweet about it I’ll take care of your meal I said okay fine of course 200 like
meal I said okay fine of course 200 like
meal I said okay fine of course 200 like 48 people out of the 250 said yes it
48 people out of the 250 said yes it
48 people out of the 250 said yes it wasn’t really a tough sell because I’m
wasn’t really a tough sell because I’m
wasn’t really a tough sell because I’m saying come Friday not Monday so they
saying come Friday not Monday so they
saying come Friday not Monday so they show up we give everybody a bottle of
show up we give everybody a bottle of
show up we give everybody a bottle of champagne right when they show up we
champagne right when they show up we
champagne right when they show up we cooked them dinner we give them a rocky
cooked them dinner we give them a rocky
cooked them dinner we give them a rocky road muffin on the way out and say sorry
road muffin on the way out and say sorry
road muffin on the way out and say sorry for the rocky start but that was the
for the rocky start but that was the
for the rocky start but that was the logistic moment that moment right there
logistic moment that moment right there
logistic moment that moment right there was 248 guests that have become regulars
was 248 guests that have become regulars
was 248 guests that have become regulars as soon as sable in Bell for forever
as soon as sable in Bell for forever
as soon as sable in Bell for forever because I looked at it and thought to
because I looked at it and thought to
because I looked at it and thought to myself how do we change this and it
myself how do we change this and it
myself how do we change this and it happens every single night if you’re
happens every single night if you’re
happens every single night if you’re coming to my restaurant and you’re stuck
coming to my restaurant and you’re stuck
coming to my restaurant and you’re stuck in traffic and you’re 30 minutes late
in traffic and you’re 30 minutes late
in traffic and you’re 30 minutes late and you call the restaurant you say
and you call the restaurant you say
and you call the restaurant you say we’re 30 minutes late I’m really sorry
we’re 30 minutes late I’m really sorry
we’re 30 minutes late I’m really sorry and you feel terrible and now you’re
and you feel terrible and now you’re
and you feel terrible and now you’re angry and your wife your husband is
angry and your wife your husband is
angry and your wife your husband is angry at you you walk into the
angry at you you walk into the
angry at you you walk into the restaurant you give me an opportunity to
restaurant you give me an opportunity to
restaurant you give me an opportunity to make that majestic moment happen by just
make that majestic moment happen by just
make that majestic moment happen by just giving you a glass of champagne saying
giving you a glass of champagne saying
giving you a glass of champagne saying welcome to the restaurant relax and you
welcome to the restaurant relax and you
welcome to the restaurant relax and you watch the body language just drop down
watch the body language just drop down
watch the body language just drop down immediately and all of a sudden
immediately and all of a sudden
immediately and all of a sudden everything’s okay
everything’s okay
everything’s okay looking for those majestic moments in
looking for those majestic moments in
looking for those majestic moments in your own life is my call to action for
your own life is my call to action for
your own life is my call to action for you it’s great because I have to do it
you it’s great because I have to do it
you it’s great because I have to do it every day and I look to do it every day
every day and I look to do it every day
every day and I look to do it every day and I absolutely adore and treasure that
and I absolutely adore and treasure that
and I absolutely adore and treasure that time when I can do it I love watching
time when I can do it I love watching
time when I can do it I love watching our guests eat and I love watching them
our guests eat and I love watching them
our guests eat and I love watching them walk out with that majestic moment my
walk out with that majestic moment my
walk out with that majestic moment my call to action is for you to do the same
call to action is for you to do the same
call to action is for you to do the same do it to people that you don’t even know
do it to people that you don’t even know
do it to people that you don’t even know do it to people that you surround
do it to people that you surround
do it to people that you surround yourself with every single day find
yourself with every single day find
yourself with every single day find something special about that person to
something special about that person to
something special about that person to create that hospitality because it’s not
create that hospitality because it’s not
create that hospitality because it’s not just about hospitality in restaurants
just about hospitality in restaurants
just about hospitality in restaurants it’s everywhere you look
it’s everywhere you look
it’s everywhere you look thank you
”
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