ah let’s start by taking stock of what the world of of internet looks like
the world of of internet looks like
the world of of internet looks like right we all you know we all know that
right we all you know we all know that
right we all you know we all know that internet has changed the way the world
internet has changed the way the world
internet has changed the way the world lives in the last decade or so right I
lives in the last decade or so right I
lives in the last decade or so right I mean it has enabled us to do these
mean it has enabled us to do these
mean it has enabled us to do these things we’ve successfully defeated and
things we’ve successfully defeated and
things we’ve successfully defeated and killed dead time we don’t anymore look
killed dead time we don’t anymore look
killed dead time we don’t anymore look out of the window and value in our
out of the window and value in our
out of the window and value in our thoughts we are busy with our cell
thoughts we are busy with our cell
thoughts we are busy with our cell phones right so no dead time in our
phones right so no dead time in our
phones right so no dead time in our lives political campaigns are one online
lives political campaigns are one online
lives political campaigns are one online most of us don’t line up at the banks
most of us don’t line up at the banks
most of us don’t line up at the banks anymore and I know there is a D
anymore and I know there is a D
anymore and I know there is a D monetization joke somewhere here but I’m
monetization joke somewhere here but I’m
monetization joke somewhere here but I’m not going to crack it and cats lots and
not going to crack it and cats lots and
not going to crack it and cats lots and lots of cats on the internet right we
lots of cats on the internet right we
lots of cats on the internet right we all love watching cats but let’s move on
all love watching cats but let’s move on
all love watching cats but let’s move on to a things which are little bit serious
to a things which are little bit serious
to a things which are little bit serious by early next year almost half the
by early next year almost half the
by early next year almost half the world’s population will be online which
world’s population will be online which
world’s population will be online which means one out of every two people will
means one out of every two people will
means one out of every two people will have access to the world wide web which
have access to the world wide web which
have access to the world wide web which is fantastic but then let’s take an
is fantastic but then let’s take an
is fantastic but then let’s take an example which is a little bit closer to
example which is a little bit closer to
example which is a little bit closer to home right India India is the second
home right India India is the second
home right India India is the second most populated country in the world but
most populated country in the world but
most populated country in the world but for the longest time our internet
for the longest time our internet
for the longest time our internet penetration numbers for a meager
penetration numbers for a meager
penetration numbers for a meager single-digit percentage now what does
single-digit percentage now what does
single-digit percentage now what does that mean that means that while the rest
that mean that means that while the rest
that mean that means that while the rest of the world was valuing in you know
of the world was valuing in you know
of the world was valuing in you know like products like YouTube Amazon
like products like YouTube Amazon
like products like YouTube Amazon Netflix Indians were still sending
Netflix Indians were still sending
Netflix Indians were still sending emails or booking flight tickets online
emails or booking flight tickets online
emails or booking flight tickets online right
right
right but today the number of Internet users
but today the number of Internet users
but today the number of Internet users in India is more than the entire
in India is more than the entire
in India is more than the entire population of United States and not just
population of United States and not just
population of United States and not just that we have seen a hundred percent
that we have seen a hundred percent
that we have seen a hundred percent growth in the number of Internet users
growth in the number of Internet users
growth in the number of Internet users and even more fantastic is a four
and even more fantastic is a four
and even more fantastic is a four hundred percent growth in data
hundred percent growth in data
hundred percent growth in data consumption in just the last three years
consumption in just the last three years
consumption in just the last three years right so then let’s look at some numbers
right so then let’s look at some numbers
right so then let’s look at some numbers in India we have about 130 million
in India we have about 130 million
in India we have about 130 million online shoppers people who shop online
online shoppers people who shop online
online shoppers people who shop online 190 million people have social media
190 million people have social media
190 million people have social media profiles and whopping 460 million people
profiles and whopping 460 million people
profiles and whopping 460 million people are accessing the Internet
are accessing the Internet
are accessing the Internet on an average of eight hours every day
on an average of eight hours every day
on an average of eight hours every day now that’s how big Internet is but then
now that’s how big Internet is but then
now that’s how big Internet is but then I think the litmus test of any medium is
I think the litmus test of any medium is
I think the litmus test of any medium is how much the businesses are ready to
how much the businesses are ready to
how much the businesses are ready to spend on it right so the Indian digital
spend on it right so the Indian digital
spend on it right so the Indian digital advertising industry is worth whopping
advertising industry is worth whopping
advertising industry is worth whopping 1.1 billion dollars which is already
1.1 billion dollars which is already
1.1 billion dollars which is already bigger than radio and cinema and not
bigger than radio and cinema and not
bigger than radio and cinema and not just that it’s the fastest growing
just that it’s the fastest growing
just that it’s the fastest growing industry or the fastest growing medium
industry or the fastest growing medium
industry or the fastest growing medium in the country right now growing faster
in the country right now growing faster
in the country right now growing faster than any other medium radio TV cinema
than any other medium radio TV cinema
than any other medium radio TV cinema anything so needless to say it’s it’s a
anything so needless to say it’s it’s a
anything so needless to say it’s it’s a perfect time to be in any digital
perfect time to be in any digital
perfect time to be in any digital profession right now right cool now
profession right now right cool now
profession right now right cool now let’s talk about something really really
let’s talk about something really really
let’s talk about something really really interesting data now data is a word that
interesting data now data is a word that
interesting data now data is a word that is used in my profession almost every
is used in my profession almost every
is used in my profession almost every single day
single day
single day and digital as an ecosystem helps us not
and digital as an ecosystem helps us not
and digital as an ecosystem helps us not just a make but also store and mine
just a make but also store and mine
just a make but also store and mine through huge amounts of data every day
through huge amounts of data every day
through huge amounts of data every day so let’s look at how much data just does
so let’s look at how much data just does
so let’s look at how much data just does the world you know generate every single
the world you know generate every single
the world you know generate every single minute and we’ll not look at all this
minute and we’ll not look at all this
minute and we’ll not look at all this data we’ll just look at four simple
data we’ll just look at four simple
data we’ll just look at four simple platforms that all of you know about so
platforms that all of you know about so
platforms that all of you know about so every single minute there are four
every single minute there are four
every single minute there are four million searches that happen 2.5 million
million searches that happen 2.5 million
million searches that happen 2.5 million you know photographs are liked on
you know photographs are liked on
you know photographs are liked on Instagram over 150 million emails are
Instagram over 150 million emails are
Instagram over 150 million emails are sent so we know there is spam and 300
sent so we know there is spam and 300
sent so we know there is spam and 300 hours of video is uploaded now this is
hours of video is uploaded now this is
hours of video is uploaded now this is just four platforms out of all the data
just four platforms out of all the data
just four platforms out of all the data that is being made in the world now
that is being made in the world now
that is being made in the world now let’s talk about India’s appetite
let’s talk about India’s appetite
let’s talk about India’s appetite Indians this year will consume 2,500
Indians this year will consume 2,500
Indians this year will consume 2,500 petabytes of data that’s about 2.5
petabytes of data that’s about 2.5
petabytes of data that’s about 2.5 billion jeebies but let’s take that into
billion jeebies but let’s take that into
billion jeebies but let’s take that into perspective so now I need you to imagine
perspective so now I need you to imagine
perspective so now I need you to imagine all the written works of all mankind in
all the written works of all mankind in
all the written works of all mankind in all languages in from all parts of the
all languages in from all parts of the
all languages in from all parts of the world in all recorded history that will
world in all recorded history that will
world in all recorded history that will make about 50 petabytes of data Indians
make about 50 petabytes of data Indians
make about 50 petabytes of data Indians this year alone will consume 50 times
this year alone will consume 50 times
this year alone will consume 50 times that data now that’s really a lot of
that data now that’s really a lot of
that data now that’s really a lot of data right and probably that’s why
data right and probably that’s why
data right and probably that’s why people get very up you know like
people get very up you know like
people get very up you know like intimidated in the face of huge words in
intimidated in the face of huge words in
intimidated in the face of huge words in the digital ecosystem these words can be
the digital ecosystem these words can be
the digital ecosystem these words can be like digital transformation self
like digital transformation self
like digital transformation self learning algorithms dynamic
learning algorithms dynamic
learning algorithms dynamic optimizations disruptive technology I
optimizations disruptive technology I
optimizations disruptive technology I mean if somebody throws these words to
mean if somebody throws these words to
mean if somebody throws these words to me today even probably I’ll even get you
me today even probably I’ll even get you
me today even probably I’ll even get you know like intimidated but then the last
know like intimidated but then the last
know like intimidated but then the last you know staying in this nursery for the
you know staying in this nursery for the
you know staying in this nursery for the last 10 years have shown me that the
last 10 years have shown me that the
last 10 years have shown me that the world has become more local than global
world has become more local than global
world has become more local than global there are I mean I’ve seen our
there are I mean I’ve seen our
there are I mean I’ve seen our businesses grow out of little garages on
businesses grow out of little garages on
businesses grow out of little garages on the back of optimization India is
the back of optimization India is
the back of optimization India is brimming with start of few so then in
brimming with start of few so then in
brimming with start of few so then in such a comparative ecosystem like this
such a comparative ecosystem like this
such a comparative ecosystem like this how does one truly attempt to create
how does one truly attempt to create
how does one truly attempt to create something of their own as Nia just
something of their own as Nia just
something of their own as Nia just mentioned my name is param and I call
mentioned my name is param and I call
mentioned my name is param and I call myself an internet junky I’m here today
myself an internet junky I’m here today
myself an internet junky I’m here today to simplify the concept of generating an
to simplify the concept of generating an
to simplify the concept of generating an idea fit for the digital age right and
idea fit for the digital age right and
idea fit for the digital age right and I’d like to start by calling out that
I’d like to start by calling out that
I’d like to start by calling out that there are no digital ideas only ideas
there are no digital ideas only ideas
there are no digital ideas only ideas and digital is just a medium or a
and digital is just a medium or a
and digital is just a medium or a platform a very powerful platform which
platform a very powerful platform which
platform a very powerful platform which has the ability to take your ideas to
has the ability to take your ideas to
has the ability to take your ideas to the next level of greatness now I’ll be
the next level of greatness now I’ll be
the next level of greatness now I’ll be showing three simple rules which have
showing three simple rules which have
showing three simple rules which have personally helped me in creating
personally helped me in creating
personally helped me in creating solutions which are both scalable and
solutions which are both scalable and
solutions which are both scalable and viable in this age so let’s start
viable in this age so let’s start
viable in this age so let’s start in all chaos this cosmos in all disorder
in all chaos this cosmos in all disorder
in all chaos this cosmos in all disorder a secret order now this puts a perfect
a secret order now this puts a perfect
a secret order now this puts a perfect context to my first rule you know my
context to my first rule you know my
context to my first rule you know my world the world of digital is vast and
world the world of digital is vast and
world the world of digital is vast and complex Internet
complex Internet
complex Internet is almost like a human brain right an
is almost like a human brain right an
is almost like a human brain right an organism in itself it’s made up of
organism in itself it’s made up of
organism in itself it’s made up of billion of nodes or neurons it’s you
billion of nodes or neurons it’s you
billion of nodes or neurons it’s you know which is transforming either
know which is transforming either
know which is transforming either electrical information or signals to all
electrical information or signals to all
electrical information or signals to all parts of the world or the brain all the
parts of the world or the brain all the
parts of the world or the brain all the time right when you look at all this it
time right when you look at all this it
time right when you look at all this it seems very very random but if you look
seems very very random but if you look
seems very very random but if you look deep down it’s all intrinsically
deep down it’s all intrinsically
deep down it’s all intrinsically structured by the simplicity of a neuron
structured by the simplicity of a neuron
structured by the simplicity of a neuron or a bunch of simple protocols like the
or a bunch of simple protocols like the
or a bunch of simple protocols like the tcp/ip I’m not going to go into the
tcp/ip I’m not going to go into the
tcp/ip I’m not going to go into the tcp/ip protocols don’t worry but my
tcp/ip protocols don’t worry but my
tcp/ip protocols don’t worry but my journey starts at the root of this
journey starts at the root of this
journey starts at the root of this thought every complex creation must be
thought every complex creation must be
thought every complex creation must be made up of simple patterns so then to
made up of simple patterns so then to
made up of simple patterns so then to break down anything complex like a
break down anything complex like a
break down anything complex like a complex equation or a complex ecosystem
complex equation or a complex ecosystem
complex equation or a complex ecosystem structure or an idea you need to
structure or an idea you need to
structure or an idea you need to probably start identifying the simple
probably start identifying the simple
probably start identifying the simple patterns within that that’s rule number
patterns within that that’s rule number
patterns within that that’s rule number one identify simple patterns this rule
one identify simple patterns this rule
one identify simple patterns this rule helps us break down things and gives us
helps us break down things and gives us
helps us break down things and gives us a starting point
a starting point
a starting point once you have identified your problem
once you have identified your problem
once you have identified your problem you can then start looking at the
you can then start looking at the
you can then start looking at the solution and so in a sense basically
solution and so in a sense basically
solution and so in a sense basically identifying simple patterns leads you to
identifying simple patterns leads you to
identifying simple patterns leads you to a lowest common denominator right now
a lowest common denominator right now
a lowest common denominator right now let’s take an example to really
let’s take an example to really
let’s take an example to really understand this let’s take the example
understand this let’s take the example
understand this let’s take the example of digital targeting now I just spoke
of digital targeting now I just spoke
of digital targeting now I just spoke about the overdose of data that we have
about the overdose of data that we have
about the overdose of data that we have in my ecosystem right now in this case
in my ecosystem right now in this case
in my ecosystem right now in this case the overdose of data is the hundreds and
the overdose of data is the hundreds and
the overdose of data is the hundreds and millions of things that people are doing
millions of things that people are doing
millions of things that people are doing online now these people can be from a
online now these people can be from a
online now these people can be from a specific gender or specific age they can
specific gender or specific age they can
specific gender or specific age they can be from space
be from space
be from space locations they can be from different
locations they can be from different
locations they can be from different socioeconomic backgrounds now if I start
socioeconomic backgrounds now if I start
socioeconomic backgrounds now if I start looking at all of this data top down it
looking at all of this data top down it
looking at all of this data top down it will just leave me with a huge bunch of
will just leave me with a huge bunch of
will just leave me with a huge bunch of Excel sheets which is overflowing with
Excel sheets which is overflowing with
Excel sheets which is overflowing with city information location information
city information location information
city information location information and all at the same time right I’ll not
and all at the same time right I’ll not
and all at the same time right I’ll not get anywhere from that so then what do I
get anywhere from that so then what do I
get anywhere from that so then what do I need to start doing is start identifying
need to start doing is start identifying
need to start doing is start identifying simple patterns and reach my lowest
simple patterns and reach my lowest
simple patterns and reach my lowest common denominator now that lowest
common denominator now that lowest
common denominator now that lowest common denominator can be very very
common denominator can be very very
common denominator can be very very simple it can be as simple as people who
simple it can be as simple as people who
simple it can be as simple as people who like cars and once I’m there I can then
like cars and once I’m there I can then
like cars and once I’m there I can then start looking at a 25 to 30 year old
start looking at a 25 to 30 year old
start looking at a 25 to 30 year old who’s living in a metro city probably
who’s living in a metro city probably
who’s living in a metro city probably you know doing car comparison prices
you know doing car comparison prices
you know doing car comparison prices searches on Google who’s buying car
searches on Google who’s buying car
searches on Google who’s buying car accessories on Amazon and a bunch of
accessories on Amazon and a bunch of
accessories on Amazon and a bunch of other stuff right once I’ve identified
other stuff right once I’ve identified
other stuff right once I’ve identified this bullseye once I’ve identified this
this bullseye once I’ve identified this
this bullseye once I’ve identified this guy I can then make multiple variations
guy I can then make multiple variations
guy I can then make multiple variations or look-alikes to kind of further extend
or look-alikes to kind of further extend
or look-alikes to kind of further extend my targeting so then whenever you guys
my targeting so then whenever you guys
my targeting so then whenever you guys go through a piece of information try
go through a piece of information try
go through a piece of information try and put your own customized lens to it
and put your own customized lens to it
and put your own customized lens to it and find your lowest common denominator
and find your lowest common denominator
and find your lowest common denominator now moving on to or the second rule
now moving on to or the second rule
now moving on to or the second rule which is don’t chase the big idea
which is don’t chase the big idea
which is don’t chase the big idea instead look for small human insights
instead look for small human insights
instead look for small human insights now this is really really powerful right
now this is really really powerful right
now this is really really powerful right because what happens with us is we are
because what happens with us is we are
because what happens with us is we are always taught that look at the big
always taught that look at the big
always taught that look at the big picture look at big ideas try and figure
picture look at big ideas try and figure
picture look at big ideas try and figure out something big but then we lose focus
out something big but then we lose focus
out something big but then we lose focus on small human insights because digital
on small human insights because digital
on small human insights because digital as an ecosystem is inherently scalable
as an ecosystem is inherently scalable
as an ecosystem is inherently scalable you don’t need to look for big ideas
you don’t need to look for big ideas
you don’t need to look for big ideas there because with the help of a small
there because with the help of a small
there because with the help of a small piece of code you can either you know
piece of code you can either you know
piece of code you can either you know like you can solve for one person 1,000
like you can solve for one person 1,000
like you can solve for one person 1,000 people or a million people then it
people or a million people then it
people or a million people then it doesn’t make sense to kind of you know
doesn’t make sense to kind of you know
doesn’t make sense to kind of you know look only for scaleable idea or look at
look only for scaleable idea or look at
look only for scaleable idea or look at scalability in isolation now let’s take
scalability in isolation now let’s take
scalability in isolation now let’s take an example
an example
an example of Airbnb in 2009 Airbnb was on the
of Airbnb in 2009 Airbnb was on the
of Airbnb in 2009 Airbnb was on the verge of closing down
verge of closing down
verge of closing down they simply want growing when they sat
they simply want growing when they sat
they simply want growing when they sat down to figure out what the problem is
down to figure out what the problem is
down to figure out what the problem is they found that all the 30 40 locations
they found that all the 30 40 locations
they found that all the 30 40 locations that they saw had bad low-quality images
that they saw had bad low-quality images
that they saw had bad low-quality images this was their pattern which led to an
this was their pattern which led to an
this was their pattern which led to an insight the insight was that people want
insight the insight was that people want
insight the insight was that people want to live in beautiful looking places so
to live in beautiful looking places so
to live in beautiful looking places so then what did they do they hired a
then what did they do they hired a
then what did they do they hired a camera went to the sites of all those 30
camera went to the sites of all those 30
camera went to the sites of all those 30 40 locations and replaced all the bad
40 locations and replaced all the bad
40 locations and replaced all the bad quality images with high resolution
quality images with high resolution
quality images with high resolution beautiful images within a week they saw
beautiful images within a week they saw
beautiful images within a week they saw an increase in the revenue now today
an increase in the revenue now today
an increase in the revenue now today they educate their consumers on how to
they educate their consumers on how to
they educate their consumers on how to upload great listings that is how they
upload great listings that is how they
upload great listings that is how they found a scalable solution to this small
found a scalable solution to this small
found a scalable solution to this small insight to this small human insight so
insight to this small human insight so
insight to this small human insight so so in a sense if you have figured out a
so in a sense if you have figured out a
so in a sense if you have figured out a small human insight and if you have
small human insight and if you have
small human insight and if you have solved for a small human insight and the
solved for a small human insight and the
solved for a small human insight and the digital ecosystem will be able to help
digital ecosystem will be able to help
digital ecosystem will be able to help you do that now moving on to rule number
you do that now moving on to rule number
you do that now moving on to rule number three but before that have you guys
three but before that have you guys
three but before that have you guys heard of the term disruptive innovation
heard of the term disruptive innovation
heard of the term disruptive innovation now this is a term which gets thrown
now this is a term which gets thrown
now this is a term which gets thrown around very very often it’s basically
around very very often it’s basically
around very very often it’s basically that magic lamp a moment where these
that magic lamp a moment where these
that magic lamp a moment where these entrepreneurs are supposed to come up
entrepreneurs are supposed to come up
entrepreneurs are supposed to come up with huge innovative ideas which will
with huge innovative ideas which will
with huge innovative ideas which will just change the rule of the game but
just change the rule of the game but
just change the rule of the game but then let’s start looking at what is the
then let’s start looking at what is the
then let’s start looking at what is the definition of disruptive innovation okay
definition of disruptive innovation okay
definition of disruptive innovation okay so disruptive innovation is basically an
so disruptive innovation is basically an
so disruptive innovation is basically an innovation that creates a new market and
innovation that creates a new market and
innovation that creates a new market and value network right and eventually tress
value network right and eventually tress
value network right and eventually tress Rupp’s an existing market and value
Rupp’s an existing market and value
Rupp’s an existing market and value network bear by displacing the
network bear by displacing the
network bear by displacing the established market leading forms
established market leading forms
established market leading forms products and alliances basically you are
products and alliances basically you are
products and alliances basically you are making a new market from an existing
making a new market from an existing
making a new market from an existing market now when I read this it almost
market now when I read this it almost
market now when I read this it almost seems like to do disruption I will have
seems like to do disruption I will have
seems like to do disruption I will have to you know predict future user behavior
to you know predict future user behavior
to you know predict future user behavior I’ll have to know what people are going
I’ll have to know what people are going
I’ll have to know what people are going to do in the future now how does that
to do in the future now how does that
to do in the future now how does that one that you know so how does that you
one that you know so how does that you
one that you know so how does that you know only happen that’s almost
know only happen that’s almost
know only happen that’s almost impossible to
impossible to
impossible to what is going to happen tomorrow rather
what is going to happen tomorrow rather
what is going to happen tomorrow rather than today so then here’s my idea of
than today so then here’s my idea of
than today so then here’s my idea of disruption disruption means changing the
disruption disruption means changing the
disruption disruption means changing the way people behave today just like
way people behave today just like
way people behave today just like Netflix change the way people consume
Netflix change the way people consume
Netflix change the way people consume content or uber change the way people
content or uber change the way people
content or uber change the way people commute from one place to another
commute from one place to another
commute from one place to another I don’t believe they did it by knowing
I don’t believe they did it by knowing
I don’t believe they did it by knowing the future or by figuring out how will
the future or by figuring out how will
the future or by figuring out how will people behave in the future they did it
people behave in the future they did it
people behave in the future they did it by asking why not
by asking why not
by asking why not so rule 3 always ask why not now
so rule 3 always ask why not now
so rule 3 always ask why not now what you know common in all these four
what you know common in all these four
what you know common in all these four guys they had a disruptive idea and all
guys they had a disruptive idea and all
guys they had a disruptive idea and all of them asked why not which led them to
of them asked why not which led them to
of them asked why not which led them to change the present user behavior let’s
change the present user behavior let’s
change the present user behavior let’s take an example again of Flipkart
take an example again of Flipkart
take an example again of Flipkart ecommerce was not flip cards huge idea
ecommerce was not flip cards huge idea
ecommerce was not flip cards huge idea there were other e-commerce guys in the
there were other e-commerce guys in the
there were other e-commerce guys in the world when flip card you know came in
world when flip card you know came in
world when flip card you know came in the Indian scenario but the Indian
the Indian scenario but the Indian
the Indian scenario but the Indian ecosystem had an inherent problem one
ecosystem had an inherent problem one
ecosystem had an inherent problem one Indians did not want to pay up front
Indians did not want to pay up front
Indians did not want to pay up front second Indians did not trust online
second Indians did not trust online
second Indians did not trust online payments nobody wanted to put their
payments nobody wanted to put their
payments nobody wanted to put their cards you know online they didn’t trust
cards you know online they didn’t trust
cards you know online they didn’t trust it so then while everybody else was busy
it so then while everybody else was busy
it so then while everybody else was busy asking how can we make online payments
asking how can we make online payments
asking how can we make online payments easier or why are people not ready to
easier or why are people not ready to
easier or why are people not ready to pay online flip card said if people are
pay online flip card said if people are
pay online flip card said if people are not ready to pay online
not ready to pay online
not ready to pay online let’s take payments offline or why not
let’s take payments offline or why not
let’s take payments offline or why not take payments offline cash on delivery
take payments offline cash on delivery
take payments offline cash on delivery was Flipkart’s big disruption and today
was Flipkart’s big disruption and today
was Flipkart’s big disruption and today almost 80% of all transactions in the
almost 80% of all transactions in the
almost 80% of all transactions in the Indian e-commerce happen on cash on
Indian e-commerce happen on cash on
Indian e-commerce happen on cash on delivery if people only like one or two
delivery if people only like one or two
delivery if people only like one or two songs in our you know like in an entire
songs in our you know like in an entire
songs in our you know like in an entire album then why sell them entire albums
album then why sell them entire albums
album then why sell them entire albums why not sell them individually
why not sell them individually
why not sell them individually we’ll songs why not and I think that’s
we’ll songs why not and I think that’s
we’ll songs why not and I think that’s where most digital ideas succumb most
where most digital ideas succumb most
where most digital ideas succumb most businesses think about the how the why
businesses think about the how the why
businesses think about the how the why and the what and these are important
and the what and these are important
and the what and these are important fundamental questions to any business
fundamental questions to any business
fundamental questions to any business but then if you want to do genuine
but then if you want to do genuine
but then if you want to do genuine disruption you will have to challenge
disruption you will have to challenge
disruption you will have to challenge the status quo and start asking why not
the status quo and start asking why not
the status quo and start asking why not true disruption comes from asking why
true disruption comes from asking why
true disruption comes from asking why not well so these were my three simple
not well so these were my three simple
not well so these were my three simple rules look for simple patterns because
rules look for simple patterns because
rules look for simple patterns because they help you optimize and prioritize
they help you optimize and prioritize
they help you optimize and prioritize the critical pieces of the puzzle second
the critical pieces of the puzzle second
the critical pieces of the puzzle second look for small human insights not just
look for small human insights not just
look for small human insights not just the big idea digital will help you make
the big idea digital will help you make
the big idea digital will help you make the small insight big and third always
the small insight big and third always
the small insight big and third always ask why not because it helps you disrupt
ask why not because it helps you disrupt
ask why not because it helps you disrupt and reinvent the digital consumption now
and reinvent the digital consumption now
and reinvent the digital consumption now since you guys now have these three
since you guys now have these three
since you guys now have these three simple rules I’d really hope that you
simple rules I’d really hope that you
simple rules I’d really hope that you will apply these to your small little
will apply these to your small little
will apply these to your small little scribblings in your notebooks your ideas
scribblings in your notebooks your ideas
scribblings in your notebooks your ideas all of you have ideas all of you have
all of you have ideas all of you have
all of you have ideas all of you have different ideas and see where they take
different ideas and see where they take
different ideas and see where they take you just like somebody very wise has
you just like somebody very wise has
you just like somebody very wise has said the secret to getting ahead is
said the secret to getting ahead is
said the secret to getting ahead is getting started and there is no time
getting started and there is no time
getting started and there is no time better than this to get started thank
better than this to get started thank
better than this to get started thank you
you
you [Applause]
”
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