Construir ciudad desde la emoción/build the city from the emotion | Pilar GOYCOOLEA | TEDxElArrayán

me

he claims that the woman

[Music]

we just want a puppy so that’s why

full more than four years ago I

they invited to be part of a great

project of the urbanism foundation

social that seeks to build projects so

nice like that with the best

architecture with the best construction

with a neighborhood also located that

the neighbors who lived there did not want

that a housing project be installed

social like this and with such a compact

perfect that did not let children

they will play there but it sounds ridiculous but

it’s pretty obvious how the families that

they had fought so hard to get that

own house and they’re going to let it

it will deteriorate that they broke that pact but

The most absurd thing of all is that if you

we asked any of the

dads of those children because there was

fought so long for that house and

say for my son but today they did not leave

who will play in the pact

the problem is that I not only found

with this

in that nice neighborhood that we had

built with so much effort

I found leaders very tired

of a very long process of struggle for

get that house not only for them and

for an entire community and has many

Sometimes this work is so thankless me

I found very tired neighbors

also to participate in the assembly of

make the effort and that in this minute

all they wanted was to settle in

your home fix it expand the and of

preference to have the least contact

possible with the neighbors also me

I found a neighborhood where there was

many people

is that we never took each other we had

imagined that we were going to have to

live together because the assembly or in the

meetings

We were 100 and one minute later we arrived

to the neighborhood and we realized that we were

400 and that obviously I did not see coming to

to live alone but to come and live

with my partner with grandma with the cat

with the teenage son

each with their habits each with

his way of life and that forces us to

to agree to live together

I also met very neighbors

fought because they had put on

agreement

before arriving at the house that by

example and let’s share the

parking but when I see your car

parked in front of my house

covering my garden or upstairs with me

to rage or we had also put

agreement that we’re going to have a pet but

I do not know why it occurred to me that I

that you were going to have a kitten or a

puppy and not that I will have a dog

giant on the second floor that barks

all day that does not take him out for a walk and

that when he takes him out for a walk, not even

you take charge of cleaning the issue was

that after seeing all these

situations we realized and we were

made present a phrase that we have

repeated many times but never

we had mentioned that the

housing was the beginning and it was not

easy and that if we were to leave

that neighborhood

in that minute and we’re going to lose all the

investment and all the work that

we had done ourselves but that

they had also made the family

that meant several things to

we first understand that the center

it was not the house and put downtown

people understand that

foundation was no longer dedicated to

better housing solutions but

that was dedicated to find the best

neighborhoods where families feel

happy to live there and this was not going to

happen just for this we need

stay in that bar

River because if it will not deteriorate no

only physically but socially

we also make a decision

which was quite strong because no

We had the money want to decide

stay in that neighborhood three years to

be able to achieve the promise that we are

doing to the family was impossible such

less time but we understood that

if we did not invest again such

we were going to see it from this and for

know yes we were doing it

right or wrong because it was not enough

great promise is that he obviously gave us

another option that I deign but the roll

was how we measure happy and to but what is

as subjective as I am going to do that for

luck we managed to get some

experts in happiness and

subjective well-being and they achieved

generate an instrument that could measure

not only satisfied the satisfaction with

housing but could measure if it is

that really those people were

happy to live in that neighborhood

the great impact we had is that the

90% of the people who lived in that

neighborhood that we had worked for so much

time and after delivery the house

I would recommend a friend a close

live in that neighborhood

someone of you would recommend to

someone who wants a place that does not

make happy

we jump on a leg first because what

we were doing well and that was a

tremendous rest but above all

because we were going around

numbers of social housing dwellings

social badly built in bad neighborhoods

and with a bad job

90 percent feel embarrassed

to go there and 60% would leave if

is that I could but the big question was

good and 90% recommended that the 10%

does not recommend

it will have been for a subject that I do not want

happy with the house or find out what

the services is far away for

find that public space was not

enough

there does not make a difference

probably because it was very good very

good neighborhood but when really

we can see what it is that marks the

difference between recommending and not

recommend they were linked the

links that existed between

neighbors

those neighbors who had greater

social capital that sounds like a

word so hard but that finally is

a support network between neighbors since a

neighbor had someone who could

help if the child gets sick or

whether there is a theft or if there is a

fire or bankrupt this place for the

micro that neighbor was going to recommend to

live in that neighborhood

but when we really squeezed the

heart and really we opened the

eyes to know how to keep working

was when we asked these experts

in subjective well- being that they told us

which was the variable that will affect the most

in the happiness of those people live

in that neighborhood and when they told us that

that variable was to feel that a

important pressure to feel that no

matter to feel that you are heard that is

respected wants legitimized by the other

neighbor that is part of something that is part

of a community and has we the

pontoons has taken care of the grass of the

norm of coexistence of the committee of

administration of extensions for

solve all the problems that

had appeared when in truth the

key to solving those problems

concrete was not the reason but it was

the emotion

the grace of this learning how

address the complexity of living together is

what has allowed us to address

larger projects and with more

stakeholders involved

this is the case of the white elephant

pedro aguirre sows a building of 84

thousand square meters built that was going

to be the public hospital of

largest worker in South America

installed in a commune tremendously

vulnerable and that 40 years ago

stopped that dream without anyone

would take over neither the building nor the

expectation of those neighbors that

they lived with him every day the

great challenge of the foundation was how

we managed to make a project that

we understood that it was not going to be the

hospital but that will generate value for

the territory and for those neighbors that

they were living together and giving them shade

all day and we also understood that

although we had the best

architects involved in this project

They had two national awards

architecture the best construction company the

best municipality a competent municipality

willing to work with the will

policy making this project we had

also the one company that is

willing to work to generate value and

there was a great social team but

we also understood that we do not get

nothing with that yes we did not take charge

of the emotional and political burden that

I had that building for everyone

neighbors who lived with him

today I can proudly say that it is a

successful project and that the neighbors

they really feel that they were

involved in the process and that

they finally felt that they matter as

we did it by sitting down again

time

focusing on the table the company

sitting at the table the community the

Alcaldeza architects all

our fears with all our

expectations with all of our

legitimate interests e but with the

will to build a common project

a project that was capable of responding

to the interests of each of those who

we were there but mostly to

that community that we could not return

to fail

today I understand clearly when the

architects planners speak of scale

human was clearly not a subject or the

size or proportions was of

human of human emotions

the best project was only going to be able to be

built in the minute that

we put people in the center

to the emotions of those people in the

center

without that it was impossible today all those

emotions are put on the neighbors

from the neighborhood that we see in this great

building that we see in children that

do not let them play on the grass are the

that allow us as a foundation and as

team fight every day to achieve

generate link to be able to generate

generate common and get rid of all

that distrust that exists between

neighbors

among all of us who build

classic goes and we also understand that no

you need big instruments to

be living if we know if what

we do good or bad

just to connect with those people

and know if it’s really good

made the ban for me that’s urbanism

social is to build cities of the

emotion because from the reason it is no longer

enough

and