hello everybody so glad to be here my name is Gabe Zuckerman and my subject
name is Gabe Zuckerman and my subject
name is Gabe Zuckerman and my subject today is addiction but first I want to
today is addiction but first I want to
today is addiction but first I want to start off with the story of Ulysses now
start off with the story of Ulysses now
start off with the story of Ulysses now Ulysses was the first stud in our
Ulysses was the first stud in our
Ulysses was the first stud in our history he was Greece’s Chris Pine Chris
history he was Greece’s Chris Pine Chris
history he was Greece’s Chris Pine Chris Hemsworth and Chris Pratt rolled into
Hemsworth and Chris Pratt rolled into
Hemsworth and Chris Pratt rolled into one guy there anything that Chris’s
one guy there anything that Chris’s
one guy there anything that Chris’s can’t do I don’t know we’ll talk about
can’t do I don’t know we’ll talk about
can’t do I don’t know we’ll talk about that um but so Ulysses there was one
that um but so Ulysses there was one
that um but so Ulysses there was one thing that Ulysses felt he couldn’t do
thing that Ulysses felt he couldn’t do
thing that Ulysses felt he couldn’t do which was listen to the sound of the
which was listen to the sound of the
which was listen to the sound of the sirens of the sea the sirens were this
sirens of the sea the sirens were this
sirens of the sea the sirens were this mermaids who were dangerous and and
mermaids who were dangerous and and
mermaids who were dangerous and and their songs were said to make people
their songs were said to make people
their songs were said to make people crazy so what did he do he had himself
crazy so what did he do he had himself
crazy so what did he do he had himself tied to the mast of a ship and then
tied to the mast of a ship and then
tied to the mast of a ship and then asked his men to put their ears and fill
asked his men to put their ears and fill
asked his men to put their ears and fill them with wax and then wit a ride
them with wax and then wit a ride
them with wax and then wit a ride directly to the silence right wreckage
directly to the silence right wreckage
directly to the silence right wreckage silence and he told them under penalty
silence and he told them under penalty
silence and he told them under penalty of death they were not to allow him to
of death they were not to allow him to
of death they were not to allow him to be let go from the ship under no
be let go from the ship under no
be let go from the ship under no circumstances should they allow it now
circumstances should they allow it now
circumstances should they allow it now many of us I’m sure all of us can relate
many of us I’m sure all of us can relate
many of us I’m sure all of us can relate to the idea in our lives of being in a
to the idea in our lives of being in a
to the idea in our lives of being in a situation where we feel like it’s not
situation where we feel like it’s not
situation where we feel like it’s not how we would be in our sober self so
how we would be in our sober self so
how we would be in our sober self so like wanting something when we’re sober
like wanting something when we’re sober
like wanting something when we’re sober and then being different when we get in
and then being different when we get in
and then being different when we get in a situation that’s particularly exciting
a situation that’s particularly exciting
a situation that’s particularly exciting and probably the the one idea that most
and probably the the one idea that most
and probably the the one idea that most exemplifies this I think is addiction
exemplifies this I think is addiction
exemplifies this I think is addiction and you might be surprised of course
and you might be surprised of course
and you might be surprised of course that addiction has been with us since
that addiction has been with us since
that addiction has been with us since the beginning of time it comes in all
the beginning of time it comes in all
the beginning of time it comes in all these cultures but you may also be
these cultures but you may also be
these cultures but you may also be surprised at how serious of a problem it
surprised at how serious of a problem it
surprised at how serious of a problem it is today the w-h-o estimates that over
is today the w-h-o estimates that over
is today the w-h-o estimates that over 800 million people are alcoholics around
800 million people are alcoholics around
800 million people are alcoholics around the world 800 million people and if we
the world 800 million people and if we
the world 800 million people and if we take a step back from this resume out
take a step back from this resume out
take a step back from this resume out from this and we add other things to
from this and we add other things to
from this and we add other things to this list technology-mediated addictions
this list technology-mediated addictions
this list technology-mediated addictions screentime gambling shopping pornography
screentime gambling shopping pornography
screentime gambling shopping pornography the numbers get exponentially larger and
the numbers get exponentially larger and
the numbers get exponentially larger and if we zoom out one more time and we let
if we zoom out one more time and we let
if we zoom out one more time and we let go of this definite
go of this definite
go of this definite of addiction which is that people have
of addiction which is that people have
of addiction which is that people have to reach rock bottom it’s like a very
to reach rock bottom it’s like a very
to reach rock bottom it’s like a very vestige alai dia
vestige alai dia
vestige alai dia of a scarce treatment modality and we
of a scarce treatment modality and we
of a scarce treatment modality and we think about overuse people doing
think about overuse people doing
think about overuse people doing something more than they would like the
something more than they would like the
something more than they would like the binge drinker rather than the alcoholic
binge drinker rather than the alcoholic
binge drinker rather than the alcoholic the numbers get even bigger and so I
the numbers get even bigger and so I
the numbers get even bigger and so I wondered why is it that it’s been so
wondered why is it that it’s been so
wondered why is it that it’s been so difficult to conquer addiction since
difficult to conquer addiction since
difficult to conquer addiction since it’s been around for so long and my
it’s been around for so long and my
it’s been around for so long and my research led me to a quick acronym best
research led me to a quick acronym best
research led me to a quick acronym best and it stands for bias economy stigma
and it stands for bias economy stigma
and it stands for bias economy stigma and technology and I want to talk about
and technology and I want to talk about
and technology and I want to talk about these things so first technology we’ve
these things so first technology we’ve
these things so first technology we’ve always used technology to make things
always used technology to make things
always used technology to make things more addictive it’s how we make pot
more addictive it’s how we make pot
more addictive it’s how we make pot stronger or weed an acre of weed more
stronger or weed an acre of weed more
stronger or weed an acre of weed more potent it’s how we make fentanyl more
potent it’s how we make fentanyl more
potent it’s how we make fentanyl more deadly technology’s always been part of
deadly technology’s always been part of
deadly technology’s always been part of addiction but what’s different today is
addiction but what’s different today is
addiction but what’s different today is that technology is now the end addiction
that technology is now the end addiction
that technology is now the end addiction in and of itself right so minor
in and of itself right so minor
in and of itself right so minor footnotes in psychology like porn
footnotes in psychology like porn
footnotes in psychology like porn addiction didn’t exist basically 20
addiction didn’t exist basically 20
addiction didn’t exist basically 20 years ago and today they’re a thing that
years ago and today they’re a thing that
years ago and today they’re a thing that affects tens of millions of people when
affects tens of millions of people when
affects tens of millions of people when it comes to stigma you know we tend to
it comes to stigma you know we tend to
it comes to stigma you know we tend to think of addicts as the other it’s poor
think of addicts as the other it’s poor
think of addicts as the other it’s poor people people with mental illness people
people people with mental illness people
people people with mental illness people live on the street but in fact science
live on the street but in fact science
live on the street but in fact science today tells us that addiction is
today tells us that addiction is
today tells us that addiction is connected to our dopamine loop in our
connected to our dopamine loop in our
connected to our dopamine loop in our brain so every time we challenge
brain so every time we challenge
brain so every time we challenge ourselves to something and we treat it
ourselves to something and we treat it
ourselves to something and we treat it our brain secretes a little bit of
our brain secretes a little bit of
our brain secretes a little bit of dopamine and that makes us want to do
dopamine and that makes us want to do
dopamine and that makes us want to do that thing again this is how we got to
that thing again this is how we got to
that thing again this is how we got to the moon this is how we build great
the moon this is how we build great
the moon this is how we build great things this is why you eat this is why
things this is why you eat this is why
things this is why you eat this is why you procreate this dopaminergic loop but
you procreate this dopaminergic loop but
you procreate this dopaminergic loop but it’s hijacked in addiction it makes you
it’s hijacked in addiction it makes you
it’s hijacked in addiction it makes you want to do that thing more and more and
want to do that thing more and more and
want to do that thing more and more and more and so addiction is not something
more and so addiction is not something
more and so addiction is not something that other people face you are born an
that other people face you are born an
that other people face you are born an addict your evolutionary biology is
addict your evolutionary biology is
addict your evolutionary biology is designed to make you addicted to those
designed to make you addicted to those
designed to make you addicted to those things that will keep you alive and move
things that will keep you alive and move
things that will keep you alive and move your family lineage forward it’s almost
your family lineage forward it’s almost
your family lineage forward it’s almost like everyone’s an addict and the
like everyone’s an addict and the
like everyone’s an addict and the economy of course capitalism has found a
economy of course capitalism has found a
economy of course capitalism has found a way to really leverage that idea and
way to really leverage that idea and
way to really leverage that idea and drive it deeply this is a KFC Double
drive it deeply this is a KFC Double
drive it deeply this is a KFC Double Down it’s a crazy sandwich the bread is
Down it’s a crazy sandwich the bread is
Down it’s a crazy sandwich the bread is actually made of chicken
actually made of chicken
actually made of chicken and so KFC like most other food
and so KFC like most other food
and so KFC like most other food companies employs tens of thousands of
companies employs tens of thousands of
companies employs tens of thousands of people whose sole job it is to make the
people whose sole job it is to make the
people whose sole job it is to make the stuff they eat more addictive if it were
stuff they eat more addictive if it were
stuff they eat more addictive if it were up to them you would eat every single
up to them you would eat every single
up to them you would eat every single meal at KFC breakfast lunch dinner and
meal at KFC breakfast lunch dinner and
meal at KFC breakfast lunch dinner and two snacks in between and you know what
two snacks in between and you know what
two snacks in between and you know what it’s not just the food business
it’s not just the food business
it’s not just the food business literally every company on earth would
literally every company on earth would
literally every company on earth would like for you to use their product and
like for you to use their product and
like for you to use their product and service to the exclusion of everything
service to the exclusion of everything
service to the exclusion of everything else you know people talk about our
else you know people talk about our
else you know people talk about our economy is being driven by information
economy is being driven by information
economy is being driven by information or being driven by attention but I
or being driven by attention but I
or being driven by attention but I actually think no matter how we look at
actually think no matter how we look at
actually think no matter how we look at it we live in an addiction economy now
it we live in an addiction economy now
it we live in an addiction economy now what’s happened that’s made this more
what’s happened that’s made this more
what’s happened that’s made this more extreme is the advent of algorithms so
extreme is the advent of algorithms so
extreme is the advent of algorithms so maybe you like companies like Facebook
maybe you like companies like Facebook
maybe you like companies like Facebook and Google who use algorithms to get you
and Google who use algorithms to get you
and Google who use algorithms to get you kind of addicted to their products and
kind of addicted to their products and
kind of addicted to their products and refreshing you know maybe you could
refreshing you know maybe you could
refreshing you know maybe you could learn willpower to resist the KFC Double
learn willpower to resist the KFC Double
learn willpower to resist the KFC Double Down but these algorithms are designed
Down but these algorithms are designed
Down but these algorithms are designed to actually take your willpower and use
to actually take your willpower and use
to actually take your willpower and use it against you they learn how you resist
it against you they learn how you resist
it against you they learn how you resist them and they come up with alternatives
them and they come up with alternatives
them and they come up with alternatives to overcome your willpower and I know
to overcome your willpower and I know
to overcome your willpower and I know this you guys because I’ve spent the
this you guys because I’ve spent the
this you guys because I’ve spent the better part of the last 10 years being a
better part of the last 10 years being a
better part of the last 10 years being a staunch advocate for gamification I’ve
staunch advocate for gamification I’ve
staunch advocate for gamification I’ve worked with many of these companies on
worked with many of these companies on
worked with many of these companies on making their systems more addictive and
making their systems more addictive and
making their systems more addictive and engaging and it’s become very clear to
engaging and it’s become very clear to
engaging and it’s become very clear to me that things have gone a little too
me that things have gone a little too
me that things have gone a little too far and the last element in this
far and the last element in this
far and the last element in this discussion is about bias everybody is
discussion is about bias everybody is
discussion is about bias everybody is sure they know why addiction exists oh
sure they know why addiction exists oh
sure they know why addiction exists oh it’s trauma oh it’s like if we were just
it’s trauma oh it’s like if we were just
it’s trauma oh it’s like if we were just more social and connected and we all got
more social and connected and we all got
more social and connected and we all got to hang out there would be no addicts
to hang out there would be no addicts
to hang out there would be no addicts and everybody has an idea about how to
and everybody has an idea about how to
and everybody has an idea about how to treat it right there it’s a moral
treat it right there it’s a moral
treat it right there it’s a moral failing it requires religion it requires
failing it requires religion it requires
failing it requires religion it requires total abstinence just say no which was
total abstinence just say no which was
total abstinence just say no which was probably the worst one of all of these
probably the worst one of all of these
probably the worst one of all of these and the truth is there’s no one ring to
and the truth is there’s no one ring to
and the truth is there’s no one ring to rule addiction addiction is not one
rule addiction addiction is not one
rule addiction addiction is not one thing in fact the word tells us very
thing in fact the word tells us very
thing in fact the word tells us very clearly so here’s an image of Rob Ford
clearly so here’s an image of Rob Ford
clearly so here’s an image of Rob Ford Toronto’s famous crack smoking mayor it
Toronto’s famous crack smoking mayor it
Toronto’s famous crack smoking mayor it is my hometown go vi okay so
is my hometown go vi okay so
is my hometown go vi okay so Toronto’s and by the way if you’re from
Toronto’s and by the way if you’re from
Toronto’s and by the way if you’re from Washington or various other cities you
Washington or various other cities you
Washington or various other cities you can replace this with your own
can replace this with your own
can replace this with your own cracked-out mayor you don’t have to use
cracked-out mayor you don’t have to use
cracked-out mayor you don’t have to use Rob Ford
Rob Ford
Rob Ford so we say Rob Ford on one side of this
so we say Rob Ford on one side of this
so we say Rob Ford on one side of this image and on the other side of this
image and on the other side of this
image and on the other side of this image you see two people obviously have
image you see two people obviously have
image you see two people obviously have an issue with their phones now here’s
an issue with their phones now here’s
an issue with their phones now here’s the thing every rational person looks at
the thing every rational person looks at
the thing every rational person looks at this image and understands that there
this image and understands that there
this image and understands that there are some similarities but that they are
are some similarities but that they are
are some similarities but that they are not the same and you see how brute force
not the same and you see how brute force
not the same and you see how brute force our idea is about this concept that we
our idea is about this concept that we
our idea is about this concept that we use the same term to describe both of
use the same term to describe both of
use the same term to describe both of them and so given all of these things
them and so given all of these things
them and so given all of these things let me tell you something addiction
let me tell you something addiction
let me tell you something addiction treatments are really poor now I’ve
treatments are really poor now I’ve
treatments are really poor now I’ve pulled together this is hard to get data
pulled together this is hard to get data
pulled together this is hard to get data I pulled together the best most
I pulled together the best most
I pulled together the best most optimistic meta analysis of treatment
optimistic meta analysis of treatment
optimistic meta analysis of treatment efficacy across various modalities and
efficacy across various modalities and
efficacy across various modalities and the best that we’ve got to treat
the best that we’ve got to treat
the best that we’ve got to treat addiction has a 30% success rate at 1
addiction has a 30% success rate at 1
addiction has a 30% success rate at 1 year 3 0% now some of you might be
year 3 0% now some of you might be
year 3 0% now some of you might be saying oh that’s great that’s awesome uh
saying oh that’s great that’s awesome uh
saying oh that’s great that’s awesome uh lung cancer has a 52 percent five-year
lung cancer has a 52 percent five-year
lung cancer has a 52 percent five-year survival rate right now if we use 30
survival rate right now if we use 30
survival rate right now if we use 30 percent as our benchmark it’s no wonder
percent as our benchmark it’s no wonder
percent as our benchmark it’s no wonder that we don’t move things forward like
that we don’t move things forward like
that we don’t move things forward like we don’t ever get to that level and it’s
we don’t ever get to that level and it’s
we don’t ever get to that level and it’s not much better than willpower by the
not much better than willpower by the
not much better than willpower by the way which comes in at 22% and so I think
way which comes in at 22% and so I think
way which comes in at 22% and so I think we need to think about this completely
we need to think about this completely
we need to think about this completely differently right now we think of
differently right now we think of
differently right now we think of addiction is like trauma right mobilize
addiction is like trauma right mobilize
addiction is like trauma right mobilize the forces everyone in the emergency
the forces everyone in the emergency
the forces everyone in the emergency room spend $25,000 a month on rehab and
room spend $25,000 a month on rehab and
room spend $25,000 a month on rehab and what we need to do is start thinking of
what we need to do is start thinking of
what we need to do is start thinking of it as preventative medicine because you
it as preventative medicine because you
it as preventative medicine because you see if you successfully vaccinate
see if you successfully vaccinate
see if you successfully vaccinate everyone despite what when it’s polish
everyone despite what when it’s polish
everyone despite what when it’s polish or whatever tells you if you
or whatever tells you if you
or whatever tells you if you successfully vaccinate everyone I guess
successfully vaccinate everyone I guess
successfully vaccinate everyone I guess do Jenny McCarthy sorry Gwyneth’s sorry
do Jenny McCarthy sorry Gwyneth’s sorry
do Jenny McCarthy sorry Gwyneth’s sorry glue look um if you successfully
glue look um if you successfully
glue look um if you successfully vaccinate everybody right
vaccinate everybody right
vaccinate everybody right you don’t need trauma medicine and that
you don’t need trauma medicine and that
you don’t need trauma medicine and that that was the heart of an idea that we
that was the heart of an idea that we
that was the heart of an idea that we had two years ago I got together with my
had two years ago I got together with my
had two years ago I got together with my friend Adam singer both of us have
friend Adam singer both of us have
friend Adam singer both of us have family and friend histories of addiction
family and friend histories of addiction
family and friend histories of addiction assembled a amazing diverse team brought
assembled a amazing diverse team brought
assembled a amazing diverse team brought in great advisors from UCLA Stanford and
in great advisors from UCLA Stanford and
in great advisors from UCLA Stanford and Columbia and said can we do this thing
Columbia and said can we do this thing
Columbia and said can we do this thing differently can we change the way that
differently can we change the way that
differently can we change the way that this works and so we identified four
this works and so we identified four
this works and so we identified four things that really matter a solution to
things that really matter a solution to
things that really matter a solution to addiction has to be passive personalized
addiction has to be passive personalized
addiction has to be passive personalized predictive and priced well and passive
predictive and priced well and passive
predictive and priced well and passive means it has to report on you
means it has to report on you
means it has to report on you automatically people are very bad at
automatically people are very bad at
automatically people are very bad at self reporting personalized means that
self reporting personalized means that
self reporting personalized means that the solution has to be tailored to you
the solution has to be tailored to you
the solution has to be tailored to you individually so
individually so
individually so people want to quit some people want to
people want to quit some people want to
people want to quit some people want to reduce some people want to do things at
reduce some people want to do things at
reduce some people want to do things at different times there’s no one way of
different times there’s no one way of
different times there’s no one way of solving this and now I want to dig in a
solving this and now I want to dig in a
solving this and now I want to dig in a little bit more on pricing and
little bit more on pricing and
little bit more on pricing and prediction before we do that though let
prediction before we do that though let
prediction before we do that though let me just tell you briefly what we built
me just tell you briefly what we built
me just tell you briefly what we built so onward is the name of the company and
so onward is the name of the company and
so onward is the name of the company and the way the product works is you install
the way the product works is you install
the way the product works is you install it on your devices it tracks your
it on your devices it tracks your
it on your devices it tracks your behavior and then produces a report of
behavior and then produces a report of
behavior and then produces a report of your unwanted behaviors then we attempt
your unwanted behaviors then we attempt
your unwanted behaviors then we attempt to predict when you’re gonna act out and
to predict when you’re gonna act out and
to predict when you’re gonna act out and serve you up a just-in-time clinically
serve you up a just-in-time clinically
serve you up a just-in-time clinically validated intervention before you do
validated intervention before you do
validated intervention before you do okay and those interventions can include
okay and those interventions can include
okay and those interventions can include cognitive behavioral therapy physical
cognitive behavioral therapy physical
cognitive behavioral therapy physical activity mindfulness all the different
activity mindfulness all the different
activity mindfulness all the different kinds of things and everything is
kinds of things and everything is
kinds of things and everything is optimized using machine learning so that
optimized using machine learning so that
optimized using machine learning so that we get to like you know the optimal
we get to like you know the optimal
we get to like you know the optimal solution for each individual person um
solution for each individual person um
solution for each individual person um so the pricing element of is really
so the pricing element of is really
so the pricing element of is really important you guys let me break this
important you guys let me break this
important you guys let me break this down for him sure you know we do a
down for him sure you know we do a
down for him sure you know we do a really crappy job of dealing with mental
really crappy job of dealing with mental
really crappy job of dealing with mental health in this country like really bad
health in this country like really bad
health in this country like really bad now if we actually decided to get our
now if we actually decided to get our
now if we actually decided to get our act together and solve the mental health
act together and solve the mental health
act together and solve the mental health crisis in the United States and abroad
crisis in the United States and abroad
crisis in the United States and abroad by the way mental health behavioral
by the way mental health behavioral
by the way mental health behavioral health would be the single biggest
health would be the single biggest
health would be the single biggest outlay in our healthcare system by a
outlay in our healthcare system by a
outlay in our healthcare system by a country mile it would eat the entire
country mile it would eat the entire
country mile it would eat the entire budget that we currently have and then
budget that we currently have and then
budget that we currently have and then some because I’ll tell you what $100 an
some because I’ll tell you what $100 an
some because I’ll tell you what $100 an hour therapy visits for every person
hour therapy visits for every person
hour therapy visits for every person doesn’t scale $25,000 a month rehab for
doesn’t scale $25,000 a month rehab for
doesn’t scale $25,000 a month rehab for people does not scale so a solution in
people does not scale so a solution in
people does not scale so a solution in the space if we want to really reach
the space if we want to really reach
the space if we want to really reach everybody it has to be dollars per user
everybody it has to be dollars per user
everybody it has to be dollars per user per month and not hundreds of dollars
per month and not hundreds of dollars
per month and not hundreds of dollars per user per hour now many people
per user per hour now many people
per user per hour now many people believe and it probably makes total
believe and it probably makes total
believe and it probably makes total sense as it relates to prediction that
sense as it relates to prediction that
sense as it relates to prediction that how you feel your mood will likely
how you feel your mood will likely
how you feel your mood will likely predict whether or not you’re gonna act
predict whether or not you’re gonna act
predict whether or not you’re gonna act out this is a very commonly understood
out this is a very commonly understood
out this is a very commonly understood heuristic for the first time in our
heuristic for the first time in our
heuristic for the first time in our research we were able to demonstrate
research we were able to demonstrate
research we were able to demonstrate unequivocally with observable empirical
unequivocally with observable empirical
unequivocally with observable empirical data that in fact this is true so we did
data that in fact this is true so we did
data that in fact this is true so we did a study with 1500 self-described porn
a study with 1500 self-described porn
a study with 1500 self-described porn addicts and we were able to look at
addicts and we were able to look at
addicts and we were able to look at their actual behavior and what happened
their actual behavior and what happened
their actual behavior and what happened and what we found was that those who
and what we found was that those who
and what we found was that those who said they were anxious were
said they were anxious were
said they were anxious were two-and-a-half times more likely to act
two-and-a-half times more likely to act
two-and-a-half times more likely to act out in the subsequent three hours and
out in the subsequent three hours and
out in the subsequent three hours and those who said they were happy were much
those who said they were happy were much
those who said they were happy were much less likely to act out and so we can see
less likely to act out and so we can see
less likely to act out and so we can see the evidence of this for the
the evidence of this for the
the evidence of this for the time now why is this important okay this
time now why is this important okay this
time now why is this important okay this is a skinner box up on the board many of
is a skinner box up on the board many of
is a skinner box up on the board many of you know these experiments from skinner
you know these experiments from skinner
you know these experiments from skinner a rat presses a pedal food comes out the
a rat presses a pedal food comes out the
a rat presses a pedal food comes out the main lesson there for us that’s
main lesson there for us that’s
main lesson there for us that’s important is the idea that action and
important is the idea that action and
important is the idea that action and reaction have to be closely tied
reaction have to be closely tied
reaction have to be closely tied together an event and the response have
together an event and the response have
together an event and the response have to be close you don’t need to be a
to be close you don’t need to be a
to be close you don’t need to be a research psychologist to know this if
research psychologist to know this if
research psychologist to know this if any of you have kids or a dog or even a
any of you have kids or a dog or even a
any of you have kids or a dog or even a spouse you know that you can’t be like
spouse you know that you can’t be like
spouse you know that you can’t be like honey you know what you did last week
honey you know what you did last week
honey you know what you did last week I’m really angry with you right that
I’m really angry with you right that
I’m really angry with you right that doesn’t work the interval has to be
doesn’t work the interval has to be
doesn’t work the interval has to be really close together but it might
really close together but it might
really close together but it might surprise you to know just how close this
surprise you to know just how close this
surprise you to know just how close this is a chart of the firing of a neuron in
is a chart of the firing of a neuron in
is a chart of the firing of a neuron in a person’s brain it happens to be a coke
a person’s brain it happens to be a coke
a person’s brain it happens to be a coke addict looking at an image of cocaine
addict looking at an image of cocaine
addict looking at an image of cocaine and what you can see in the firing of
and what you can see in the firing of
and what you can see in the firing of this neuron in this ERP is that if 50
this neuron in this ERP is that if 50
this neuron in this ERP is that if 50 milliseconds in neuron fires 5-0
milliseconds in neuron fires 5-0
milliseconds in neuron fires 5-0 milliseconds that is a really short
milliseconds that is a really short
milliseconds that is a really short period of time and by the time that
period of time and by the time that
period of time and by the time that neuron fires you guys it’s too late to
neuron fires you guys it’s too late to
neuron fires you guys it’s too late to stop that person it’s too late it’s like
stop that person it’s too late it’s like
stop that person it’s too late it’s like when the person has the drink in their
when the person has the drink in their
when the person has the drink in their hand is the wrong time to try to
hand is the wrong time to try to
hand is the wrong time to try to persuade them to put the drink down this
persuade them to put the drink down this
persuade them to put the drink down this is a very very small amount of time and
is a very very small amount of time and
is a very very small amount of time and so it’s no wonder that all of those
so it’s no wonder that all of those
so it’s no wonder that all of those things I showed you up on the board just
things I showed you up on the board just
things I showed you up on the board just fail right they’re kind of ridiculous
fail right they’re kind of ridiculous
fail right they’re kind of ridiculous the way that we treat behavior change we
the way that we treat behavior change we
the way that we treat behavior change we ask people to be conscious of their
ask people to be conscious of their
ask people to be conscious of their emotional state at any one time which
emotional state at any one time which
emotional state at any one time which people are really bad at okay like
people are really bad at okay like
people are really bad at okay like really bad like are you hungry are you
really bad like are you hungry are you
really bad like are you hungry are you thirsty are you horny like you have no
thirsty are you horny like you have no
thirsty are you horny like you have no idea and if you had like 10 minutes just
idea and if you had like 10 minutes just
idea and if you had like 10 minutes just to sit down and like think about it
to sit down and like think about it
to sit down and like think about it you’d probably figure it out right but
you’d probably figure it out right but
you’d probably figure it out right but you’re going about your day okay so
you’re going about your day okay so
you’re going about your day okay so first you have to be conscious of how
first you have to be conscious of how
first you have to be conscious of how you feel then you have to preempt your
you feel then you have to preempt your
you feel then you have to preempt your trigger response so 50 milliseconds or
trigger response so 50 milliseconds or
trigger response so 50 milliseconds or less you’ve got an oh I saw cocaine
less you’ve got an oh I saw cocaine
less you’ve got an oh I saw cocaine okay so you got to pray that it’s really
okay so you got to pray that it’s really
okay so you got to pray that it’s really hard really hard you have to replace
hard really hard you have to replace
hard really hard you have to replace this behavior with the new behavior
this behavior with the new behavior
this behavior with the new behavior right so instead of snorting the cocaine
right so instead of snorting the cocaine
right so instead of snorting the cocaine you’ve got to like go out for a jog and
you’ve got to like go out for a jog and
you’ve got to like go out for a jog and then you have to do this thing only at
then you have to do this thing only at
then you have to do this thing only at three to seven-day reinforcement
three to seven-day reinforcement
three to seven-day reinforcement intervals right you only see the
intervals right you only see the
intervals right you only see the therapist once a week and then you have
therapist once a week and then you have
therapist once a week and then you have to say oh this would happen last week go
to say oh this would happen last week go
to say oh this would happen last week go to the therapy so it’s no wonder this is
to the therapy so it’s no wonder this is
to the therapy so it’s no wonder this is just such a setup for fail so we said
just such a setup for fail so we said
just such a setup for fail so we said okay can we build behavioral prediction
okay can we build behavioral prediction
okay can we build behavioral prediction using the phone started off with you
using the phone started off with you
using the phone started off with you know your usage data but imagine over
know your usage data but imagine over
know your usage data but imagine over time that you’re able to like
time that you’re able to like
time that you’re able to like incorporate all these different sensors
incorporate all these different sensors
incorporate all these different sensors that can get at your state of mind and
that can get at your state of mind and
that can get at your state of mind and what’s going on how anxious you are how
what’s going on how anxious you are how
what’s going on how anxious you are how hired you or how well you slept all this
hired you or how well you slept all this
hired you or how well you slept all this stuff is in your phone okay so can we
stuff is in your phone okay so can we
stuff is in your phone okay so can we take that data and actually predict
take that data and actually predict
take that data and actually predict whether or not people are going to act
whether or not people are going to act
whether or not people are going to act out and it turns out we can with 79
out and it turns out we can with 79
out and it turns out we can with 79 percent accuracy better than chance
percent accuracy better than chance
percent accuracy better than chance we’re able to predict in this research
we’re able to predict in this research
we’re able to predict in this research study whether or not somebody would act
study whether or not somebody would act
study whether or not somebody would act out in a three-hour window this is the
out in a three-hour window this is the
out in a three-hour window this is the beginnings of proof that machines can
beginnings of proof that machines can
beginnings of proof that machines can know us better than we know ourselves
know us better than we know ourselves
know us better than we know ourselves and that that connection is very
and that that connection is very
and that that connection is very important because of the need to preempt
important because of the need to preempt
important because of the need to preempt this behavior if we’re successful with
this behavior if we’re successful with
this behavior if we’re successful with prediction we can actually stop people
prediction we can actually stop people
prediction we can actually stop people from acting out so in this research
from acting out so in this research
from acting out so in this research study we were able to stop two-thirds of
study we were able to stop two-thirds of
study we were able to stop two-thirds of people who were triggered actually from
people who were triggered actually from
people who were triggered actually from acting out as a result of getting out in
acting out as a result of getting out in
acting out as a result of getting out in front of this particular behavior and at
front of this particular behavior and at
front of this particular behavior and at a high level zooming out again in our
a high level zooming out again in our
a high level zooming out again in our studies we were able to get 89% of
studies we were able to get 89% of
studies we were able to get 89% of people to reduce their usage and 51% of
people to reduce their usage and 51% of
people to reduce their usage and 51% of people to quit completely thank you I
want to I of course want a caution it’s
want to I of course want a caution it’s early days but what an exciting moment
early days but what an exciting moment
early days but what an exciting moment for all of us back to Chris Pratt he’s
for all of us back to Chris Pratt he’s
for all of us back to Chris Pratt he’s my favorite okay so back back to Ulysses
my favorite okay so back back to Ulysses
my favorite okay so back back to Ulysses the idea of making a commitment with
the idea of making a commitment with
the idea of making a commitment with yourself from when you were sober or
yourself from when you were sober or
yourself from when you were sober or clear of mind to when you are in the
clear of mind to when you are in the
clear of mind to when you are in the throes of something a trigger or a
throes of something a trigger or a
throes of something a trigger or a passion whatever that concept in
passion whatever that concept in
passion whatever that concept in psychology is actually called it Ulysses
psychology is actually called it Ulysses
psychology is actually called it Ulysses pact after this particular myth and it’s
pact after this particular myth and it’s
pact after this particular myth and it’s used in many different areas of
used in many different areas of
used in many different areas of psychology but we’ve come to an
psychology but we’ve come to an
psychology but we’ve come to an interesting new moment where if you
interesting new moment where if you
interesting new moment where if you don’t have an army of people to lash you
don’t have an army of people to lash you
don’t have an army of people to lash you to a post and you don’t have people in
to a post and you don’t have people in
to a post and you don’t have people in your life who can figure you out
your life who can figure you out
your life who can figure you out software can do that for you you can
software can do that for you you can
software can do that for you you can make a contract with yourself when your
make a contract with yourself when your
make a contract with yourself when your clear mind and have that enforced by
clear mind and have that enforced by
clear mind and have that enforced by intelligent artificially intelligent
intelligent artificially intelligent
intelligent artificially intelligent data-driven predictive software it is an
data-driven predictive software it is an
data-driven predictive software it is an astonishing moment we are on the cusp of
astonishing moment we are on the cusp of
astonishing moment we are on the cusp of curing addiction I know we are I’m
curing addiction I know we are I’m
curing addiction I know we are I’m really confident about it but also we’re
really confident about it but also we’re
really confident about it but also we’re an interesting moment overall because I
an interesting moment overall because I
an interesting moment overall because I think one of the things that that our
think one of the things that that our
think one of the things that that our research at onward shows is that we act
research at onward shows is that we act
research at onward shows is that we act we can equip you with the tools
we can equip you with the tools
we can equip you with the tools necessary to live your best life so we
necessary to live your best life so we
necessary to live your best life so we can give you and you can have an
can give you and you can have an
can give you and you can have an algorithm that is designed to protect
algorithm that is designed to protect
algorithm that is designed to protect you against the algorithms of every
you against the algorithms of every
you against the algorithms of every company and organization and government
company and organization and government
company and organization and government that is attempting to influence your
that is attempting to influence your
that is attempting to influence your behavior you can have your own army of
behavior you can have your own army of
behavior you can have your own army of people sitting in your phone helping you
people sitting in your phone helping you
people sitting in your phone helping you get what it is that you want out of life
get what it is that you want out of life
get what it is that you want out of life and if we can do this right what we’re
and if we can do this right what we’re
and if we can do this right what we’re talking about is we’re talking about
talking about is we’re talking about
talking about is we’re talking about finally giving people control over their
finally giving people control over their
finally giving people control over their behavior not in an abstract way not in a
behavior not in an abstract way not in a
behavior not in an abstract way not in a like will you just behave kind of way
like will you just behave kind of way
like will you just behave kind of way right famously no one who has ever told
right famously no one who has ever told
right famously no one who has ever told to calm down actually calms down right
to calm down actually calms down right
to calm down actually calms down right so so and my boyfriend always says that
so so and my boyfriend always says that
so so and my boyfriend always says that whenever I tell him to calm down
whenever I tell him to calm down
whenever I tell him to calm down Universal so so we know that this has
Universal so so we know that this has
Universal so so we know that this has got to be a different situation and we
got to be a different situation and we
got to be a different situation and we know that we are on the cusp I believe
know that we are on the cusp I believe
know that we are on the cusp I believe that we are on the cusp of giving people
that we are on the cusp of giving people
that we are on the cusp of giving people true control over their own behavior
true control over their own behavior
true control over their own behavior giving them the tools to unlock the way
giving them the tools to unlock the way
giving them the tools to unlock the way they want to be regardless of the
they want to be regardless of the
they want to be regardless of the context regardless of who’s trying to
context regardless of who’s trying to
context regardless of who’s trying to you know influence you or get what you
you know influence you or get what you
you know influence you or get what you want
want
want it is the unleashing of limitless human
it is the unleashing of limitless human
it is the unleashing of limitless human potential and the future just feels
potential and the future just feels
potential and the future just feels upward and onward thank you
”
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