it does not seem a bit strange to you that almost
all the talks ted and tex begin
with an ambiguous and open question and
over with a few pauses that seem not to
you remember what you have to say and
you finish them with a long silence that
uncomfortable the whole room
you imagine what it would be like to go
street and talk as well as in a talk
ted expte
you get to a group of people and you tell him
you imagine what it would be like to go
street and talk and also welcome to the
world
the former president and today is away from
my rapist and you say you say
why do not you see do not go do not go
that I come to inspire you this is very
important and is important for
let’s see here
that’s called communication strategy
cedex I do not know if they know that I do well
I get out of the red dot and turn on
a light unto the c’s going to send me
girls home to kill me because no
we can leave here
so applaud me a lot that is my
last to talk but why is this
because it’s brilliant why you have to
see this with communication because you
you open a video at any minute
youtube and you know it ‘s a telex or not that ‘s
extremely bright put in shape
ironic but it is it has created a brand
has created an image has created a
situation in which everyone knows
what you are and what you are coming from and what is going to
make an inspiring talk and that’s what
to this talk let’s see how we can
get this not at tex level because
they are many years but at a higher level
little
when you are in an institution a
company a university an ong you what
what are you seeing is this
you see people who at a given moment
they put blue with fabian fire here I know
that when you see him you’re with his
mobile on I do not know how on whatsapp
they are on facebook they are in good in
everything they can use on twitter I do not know
that are millennials are also
digital generation and they are also
chonis de was doing the
free communication, that is, they are full
here saying what they are doing what
Not our projects, they are not
sharing one million 200 thousand times the
damn sexy cat who plays the piano
Tahiti breaks it but then says then
maybe they are not doing well
then you take and say we are going to do
a project to improve the
communication and you stay like that
is on the face that he puts when he is
playing video games
when you arrive at your institution and
you say let’s do a project to
improve communication that make pumba
pompa joke well you get this asshole
my god plan as another bill
of communication is more work for
nothing
leaders but do not worry you have
to do with
video games and the guy puts you
communication has gone well and of what
let’s do is a series of workshops or
in workshops we are already with workshop and
but with let’s also do a
contest with a mechanics of
videogames and and there you come up
and I have yale and manages over
human resources and they go to work and go
to participate also all the bosses and
point is not face of dog is face of fish
petrified in this stretch is being
dead is common that the heads also
and human resources to see what
posted on networks
oh my god my god I ‘m going to erase
all exif data if those comments
how I get bored at 11
tomorrow we will collect it
then the gamification goes of that goes
of reality is a roll to reality
difficult the reality we believe that no
we can do what we have seen in all
the talks there is a feeling of
quality and how we can transfer it
how can we change the experience that
what I ‘ve seen in another talk but in
our case in ramifications that
we can draw from video games and
use it to make reality more
interesting instead of running away when
we are when a video game we do not put
inside the video game and we no longer want
knowing nothing instead of doing that is how
we make reality more
interesting for us to stay what we
we want to stay inside of her, which is what
what we did to improve
sap communication
I work in several places and one is a
university that his tat realized
that the communication doubt was
managed mainly by the
communication and by the official account
then they said game here there’s a lot
material and we have to give it movement
then we created give me tweet that was a
rating structure for the
employees will communicate what
they do and everything else was a
very simple rules like the area
structure of the building that was you
I give a point if you put a communication
with rapture out at t I give an extra point
if apart from putting the mention that is the
steal you put a photo because because it
supposes that with a photo improvements the
crazy how far can your
communication there are no investigations
show it but they say yes because
Maybe it seems that there is a certain
relationship and also give a series
of workshops to improve their
communication and that they would have different
social networks to be what
we did was a multiplier
multiplier than the week they went to
workshop all your score is
multiplied by two months and a week
I had tweeted a normal week
a tweet with the mention and a photo
would earn two points and on top and
back yesterday I earned 43 what we got
is that people will start publishing now
publish and interact in a way
different
the office workers of the
university to get more photos
valuable began to go down and see the
students to ask them or
take pictures with them everything else
yes
what was the result of this here
you can see the part on the left is
the line bases before putting in active
give me tweet and from the line
would be what happened when I
tweet the bottom part is all the
communications that the
workers as you can see if there is a
exponential jump we are already talking about
a growth of 230% and above
they pushed certain moments in which the
communication is important for
institution
logically we give a series of
prizes and they were delighted they learned
enough we are happy
then we think already I have it
done here has come has gotten
with tept and on top I was getting ready
communication from my institution
multiplied by two or by three our
communication but it is not so easy
the problem of any structure
unified of any structure that
go with user is that the user is
very different to what sector you go by
example we work with
employees but a similar institution
to our
he used the same rules but
used in a good an event a
public event in which people were going
young and ailments look I give you a point
yes public with our mention at
institution
if you put a picture is rice
is the arroba institution and a photo of
two points the cole that scored the most
take out we are going to give a prize to the were
to the event and the children at the beginning
children really worth they took photos
in the social stand I do not know that everything very
well there but of course
come the hustlers then they take and
he began to see at an institution when
we are going from botelho at institution
with photo that were two points
look at what piece of cannabis plant
I have at home and now there was a boom
but it is that as we have seen that all
evolves and vitality exists as
seen in the previous one with the virus then
also the most savvy still what
what they did was say and if I make a bot
a boat is a program that is
constantly publishing
then they started creating voice era 0001
at institution 0002 arroba
institution and they were thousands of thousands of
thousands of twitter messages when you give
realize what is happening that accepts
blocks disappear on clothing
institution disappears then it
they gave an account of that and created a
program to avoid that so you avoid
the votes and that put things
then he won a cole and what happened that
as the rules did not say that they did not
they could vote that I did not get
because publish any of that and the people
what Abbott did he started to mess with
the institution
you are robbers stole institution not
I know what you do not go to this school at
institution is not counted and that’s the
evolution
the evolution is when the children rats
and systems fight to death for trying
break the world
yes then how did I get invited in the
field that is the film school of the
community of madrid to make a project
but koné good with students like me
I knew that the students are more
uncontrollable change the rules create
bonus structure in
background is an art and it’s crafts and there’s
to think about it a lot
I picked up all this so that we would not
pass it the votes the rest instead
to go for the amount that with employees
and because he’s looking at resources
and your boss is not going to put me down look
cannabis plant you’re not going to put it
although it stops seeing what worse things are
have seen
in communication then what we did
I was going to create a rules structure
that go for the quality
then instead of picking and giving points
because if what we did was to invite a
significant professionals in the sector
for example borja cobeaga which is the
director of rec to one of the directors
We also invite the goya prize
so that he would do what I do
what they had to do was create each
week a person created a challenge
cobeaga for example what he said was in
iron what we want is to publish
things contained within the
pulp fiction case all
students could publish what
they would like but only every day
gave points to 3 that three that borja
Cobeaga Consell considered that they were the
top
that way it does not matter how much published
because it was only going to be those that a
expert user and also important
for his future work he considers that they are
really good but we got rid of
part of the votes and above all it was very
interesting the results
the first thing is that they started to create
things was no longer just communication but
that they created month on themselves between
they some that give a little more
They made the ball
institution
as you can see here the bad education
it’s a ball
let’s be realistic but but it reaches
heart appointment but not only that but
they realized that it was more
boost then they will start to
communicate with each other
using that idea to for example that of
here it was like the one who wins like the
great the great dictator
and not only that, but the prizes in
instead of being things there was not a bit of
all of lakes books and stuff like that but
we also ask the professionals
give them time then one of
the things that I
I thought that was why we called it
power up was the idea that they could
sit down with a professional in your sector
they could teach them the student
his projects and give him a
consultancy
not only that but they were cheering
they even gave tickets for the prizes
Goya offered scholarships so they could
go to be approved to really be created
as a kind of magic circle the
institution are half that is
gaining visibility and visibility
through his students and people
professional that this is here and not
just that but the professionals and
students also create content
each other
that way everyone will create
a structure of the building
the important thing is that everyone wins
everything is what the results were
would be the qualitative and quantitative
the students more or less had a
exposure the volume of people that
I could see his his three hundred tweets
and peak those that were in payment
it was from cam they went up to 1,400 because
by the same design rule as
they had to withheld and tear
logically borja cobeaga is going to have
Many more users or prizes
goya many more potential users
that you as an individual and in that way
also fired there all over the world
I won to summarize and not give more
turns to the important things to the
time to design a structure of the
edification
the first thing to design a structure
of the building never take that from
how to design a structure
unification in three simple steps
that sure you get is to create skynet
on twitter already fixed to does not work if
this one think first thing is reflection
the reflection of the objective is that it be
that what I want to get the letter
I as an institution and to whom I
I will give and know the user very well
the second would logically have the
rules
how they are going to work and there you have to
make a very important thought
of if I am the biggest kid in the world
what am I going to do here to do it
lowest possible
It’s silly but that eliminates the
99% of problems with users already
if you are the kid it is better because
that’s the way it is naturally
logically you have to think is if the
third fair the challenges to that is what
we are going to ask for it and there the
users because he will do it and what is
what you will learn doing it because
because gamification and
videogames is processual process to which
means that while the
Learning is conceptual that you say
this is so when we are playing a
video game what we are doing is
learn while we do and the
concept from the activity and the
last would be the reinforcements which is what
what we are going to give him and what makes sense
for our objectives
we can give you prizes but if the
awards make sense with what
we want better
to finalize a whole tips to
learn by doing and gamification is
learn by doing and if they fail it does not happen
nothing and if they have rat kids try
train thank you very much
[Applause]
”
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