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Commodifying the African experience | Velani Mboweni | TEDxYouth@CapeTown


[Music]

[Music] ten years ago my father and I walked

ten years ago my father and I walked

ten years ago my father and I walked through a Township in Johannesburg

through a Township in Johannesburg

through a Township in Johannesburg he asked me well what do you see as I

he asked me well what do you see as I

he asked me well what do you see as I look around I see a lot of people but I

look around I see a lot of people but I

look around I see a lot of people but I see informal housing pollution lack of

see informal housing pollution lack of

see informal housing pollution lack of good toilet systems he pauses and asked

good toilet systems he pauses and asked

good toilet systems he pauses and asked me again well what do you see

me again well what do you see

me again well what do you see perplexed I wonder what could my dad be

perplexed I wonder what could my dad be

perplexed I wonder what could my dad be talking about he interrupts me he says

talking about he interrupts me he says

talking about he interrupts me he says the following for every problem there

the following for every problem there

the following for every problem there are a number of solutions seek them

are a number of solutions seek them

are a number of solutions seek them solve them one man’s problem is another

solve them one man’s problem is another

solve them one man’s problem is another man’s treasure

man’s treasure

man’s treasure I had a paradigm shift that would

I had a paradigm shift that would

I had a paradigm shift that would forever change the way I viewed my world

forever change the way I viewed my world

forever change the way I viewed my world when I look at the news and social media

when I look at the news and social media

when I look at the news and social media I cannot help but feel that the

I cannot help but feel that the

I cannot help but feel that the narrative is incomplete we see progress

narrative is incomplete we see progress

narrative is incomplete we see progress innovation change all happening around

innovation change all happening around

innovation change all happening around us that as Africans we’ve convinced

us that as Africans we’ve convinced

us that as Africans we’ve convinced ourselves let’s create our own Silicon

ourselves let’s create our own Silicon

ourselves let’s create our own Silicon Valley but we’ve never paused to ask

Valley but we’ve never paused to ask

Valley but we’ve never paused to ask ourselves what do we have as Africans

ourselves what do we have as Africans

ourselves what do we have as Africans that makes us truly unique how about we

that makes us truly unique how about we

that makes us truly unique how about we take that spread it across the world and

take that spread it across the world and

take that spread it across the world and make it great so instead of looking to

make it great so instead of looking to

make it great so instead of looking to Uncle Sam in the West or uncle Chan in

Uncle Sam in the West or uncle Chan in

Uncle Sam in the West or uncle Chan in the east let’s look to mama Africa and

the east let’s look to mama Africa and

the east let’s look to mama Africa and the wealth of her experiences and use

the wealth of her experiences and use

the wealth of her experiences and use that to shape the part of our future the

that to shape the part of our future the

that to shape the part of our future the opportunity is in our environment and

opportunity is in our environment and

opportunity is in our environment and thus I believe it’s time for us to

thus I believe it’s time for us to

thus I believe it’s time for us to commodify the African experience

like most people in the room I’m an

like most people in the room I’m an African a small fish in a big pond of 54

African a small fish in a big pond of 54

African a small fish in a big pond of 54 beautiful countries diverse in resources

beautiful countries diverse in resources

beautiful countries diverse in resources culture history and people gifted people

culture history and people gifted people

culture history and people gifted people beautiful people but most importantly

beautiful people but most importantly

beautiful people but most importantly young people you see the continent is

young people you see the continent is

young people you see the continent is going through a phenomenon known as a

going through a phenomenon known as a

going through a phenomenon known as a youth bulge which means that our average

youth bulge which means that our average

youth bulge which means that our average population is made of young adults and

population is made of young adults and

population is made of young adults and children the average age is between 15

children the average age is between 15

children the average age is between 15 and 24 years old coupled with some

and 24 years old coupled with some

and 24 years old coupled with some structural problems we understand that

structural problems we understand that

structural problems we understand that change has to come from somewhere we’d

change has to come from somewhere we’d

change has to come from somewhere we’d like to believe that that’s the

like to believe that that’s the

like to believe that that’s the responsibility of governments

responsibility of governments

responsibility of governments institutions will high-net-worth

institutions will high-net-worth

institutions will high-net-worth individuals and that’s a possibility but

individuals and that’s a possibility but

individuals and that’s a possibility but what if I told you that your experiences

what if I told you that your experiences

what if I told you that your experiences have given you a head start and making

have given you a head start and making

have given you a head start and making the world a better place so you say wait

the world a better place so you say wait

the world a better place so you say wait wait wait wait wait wait France bells

wait wait wait wait wait France bells

wait wait wait wait wait France bells what are you talking about how can you

what are you talking about how can you

what are you talking about how can you put value to something you cannot

put value to something you cannot

put value to something you cannot measure let alone feel so I’ll break it

measure let alone feel so I’ll break it

measure let alone feel so I’ll break it down for you a commodity is a raw

down for you a commodity is a raw

down for you a commodity is a raw material or resource that is usually

material or resource that is usually

material or resource that is usually bought and sold and used for in exchange

bought and sold and used for in exchange

bought and sold and used for in exchange an experience is an event or an

an experience is an event or an

an experience is an event or an occurrence that leaves an impression on

occurrence that leaves an impression on

occurrence that leaves an impression on you

you

you so to commodify African experiences

so to commodify African experiences

so to commodify African experiences means to take your experiences and use

means to take your experiences and use

means to take your experiences and use them for exchange create the value now

them for exchange create the value now

them for exchange create the value now we all can recognize finished products

we all can recognize finished products

we all can recognize finished products but we never give credit to the raw

but we never give credit to the raw

but we never give credit to the raw material that founded them the

material that founded them the

material that founded them the lithium-ion battery in your phone the

lithium-ion battery in your phone the

lithium-ion battery in your phone the crude oil in the petrol that you use

crude oil in the petrol that you use

crude oil in the petrol that you use every single day the steel in the cars

every single day the steel in the cars

every single day the steel in the cars and the buildings that surround us we

and the buildings that surround us we

and the buildings that surround us we always recognize the finished product

always recognize the finished product

always recognize the finished product but never see the value in the raw

but never see the value in the raw

but never see the value in the raw material so let’s pause for a second

material so let’s pause for a second

material so let’s pause for a second I’ll ask you how many of you would love

I’ll ask you how many of you would love

I’ll ask you how many of you would love to get married could I see a show of

to get married could I see a show of

to get married could I see a show of hands

hands

hands well that’s wonderful now look to your

well that’s wonderful now look to your

well that’s wonderful now look to your left look to your right and in the words

left look to your right and in the words

left look to your right and in the words of our beloved Queen Mother Beyonce

of our beloved Queen Mother Beyonce

of our beloved Queen Mother Beyonce Knowles

Knowles

Knowles if you like it you should put a ring on

if you like it you should put a ring on

if you like it you should put a ring on it something like that you want that

it something like that you want that

it something like that you want that that’s beautiful that’s a 100 thousand

that’s beautiful that’s a 100 thousand

that’s beautiful that’s a 100 thousand Rand wedding ring but did you know

Rand wedding ring but did you know

Rand wedding ring but did you know before this wonderful wedding ring goes

before this wonderful wedding ring goes

before this wonderful wedding ring goes on the person next to yous finger it’s

on the person next to yous finger it’s

on the person next to yous finger it’s actually just a piece of coal negligible

actually just a piece of coal negligible

actually just a piece of coal negligible value but in order to go from coal to

value but in order to go from coal to

value but in order to go from coal to wedding ring to your finger there’s a

wedding ring to your finger there’s a

wedding ring to your finger there’s a four-step procedure that has to be

four-step procedure that has to be

four-step procedure that has to be followed this procedure is taken up by

followed this procedure is taken up by

followed this procedure is taken up by the industry first we have to identify

the industry first we have to identify

the industry first we have to identify and locate this resource then we take

and locate this resource then we take

and locate this resource then we take this resource from where it is hidden

this resource from where it is hidden

this resource from where it is hidden and extract it by extracting it we then

and extract it by extracting it we then

and extract it by extracting it we then take it to a place called a refinery

take it to a place called a refinery

take it to a place called a refinery where they clean and process this

where they clean and process this

where they clean and process this material from its impurities ultimately

material from its impurities ultimately

material from its impurities ultimately with the designers the engineers the

with the designers the engineers the

with the designers the engineers the jewelers all come together and take this

jewelers all come together and take this

jewelers all come together and take this precious diamond and create something

precious diamond and create something

precious diamond and create something that they deem valuable and once this

that they deem valuable and once this

that they deem valuable and once this experience is very easy to understand

experience is very easy to understand

experience is very easy to understand because for some strange reason a bunch

because for some strange reason a bunch

because for some strange reason a bunch of high-school is now one to get married

of high-school is now one to get married

of high-school is now one to get married I think we can all understand that this

I think we can all understand that this

I think we can all understand that this procedure can be directly transferred to

procedure can be directly transferred to

procedure can be directly transferred to our experiences you see when you have an

our experiences you see when you have an

our experiences you see when you have an event or an occurrence that leaves an

event or an occurrence that leaves an

event or an occurrence that leaves an impression on you you’re able to extract

impression on you you’re able to extract

impression on you you’re able to extract value by looking around you and asking

value by looking around you and asking

value by looking around you and asking hey how many of you can relate to this

hey how many of you can relate to this

hey how many of you can relate to this the more people that concur the greater

the more people that concur the greater

the more people that concur the greater value that can be constructed however

value that can be constructed however

value that can be constructed however the creation phase is the most important

the creation phase is the most important

the creation phase is the most important phase because that’s when you act on

phase because that’s when you act on

phase because that’s when you act on your experience to change not just your

your experience to change not just your

your experience to change not just your world but the world of the people around

world but the world of the people around

world but the world of the people around you this may come as a lightbulb moment

you this may come as a lightbulb moment

you this may come as a lightbulb moment to some of you as a matter of fact you

to some of you as a matter of fact you

to some of you as a matter of fact you have helped a lot of companies follow

have helped a lot of companies follow

have helped a lot of companies follow this process day to day social media

this process day to day social media

this process day to day social media Giants Facebook in

Giants Facebook in

Giants Facebook in mr. Graham Twitter or all valued at over

mr. Graham Twitter or all valued at over

mr. Graham Twitter or all valued at over billions of dollars because they let you

billions of dollars because they let you

billions of dollars because they let you share your experiences on platforms

share your experiences on platforms

share your experiences on platforms these platforms in your activity

these platforms in your activity

these platforms in your activity consolidate everything you’re interested

consolidate everything you’re interested

consolidate everything you’re interested in and link that with like-minded people

in and link that with like-minded people

in and link that with like-minded people big companies pay a lot of money to

big companies pay a lot of money to

big companies pay a lot of money to connect with you so that they can market

connect with you so that they can market

connect with you so that they can market products that you will essentially buy

products that you will essentially buy

products that you will essentially buy because you share the same experience

because you share the same experience

because you share the same experience your posts are in essence validated by

your posts are in essence validated by

your posts are in essence validated by shares likes retweets and comments now

shares likes retweets and comments now

shares likes retweets and comments now this may come as a lightbulb moment view

this may come as a lightbulb moment view

this may come as a lightbulb moment view I like in a show you that this procedure

I like in a show you that this procedure

I like in a show you that this procedure is not new as a matter of fact you don’t

is not new as a matter of fact you don’t

is not new as a matter of fact you don’t need a million rand or a lot of

need a million rand or a lot of

need a million rand or a lot of connections to take your african

connections to take your african

connections to take your african experiences and transform the world

experiences and transform the world

experiences and transform the world here’s some people like you and me

here’s some people like you and me

here’s some people like you and me who’ve done that David singer from

who’ve done that David singer from

who’ve done that David singer from Sierra Leone a country where more than

Sierra Leone a country where more than

Sierra Leone a country where more than eight thousand men women and children

eight thousand men women and children

eight thousand men women and children had all lost their limbs because of a

had all lost their limbs because of a

had all lost their limbs because of a brutal civil war

brutal civil war

brutal civil war David noticed that these people were not

David noticed that these people were not

David noticed that these people were not wearing their prosthetic limbs so he

wearing their prosthetic limbs so he

wearing their prosthetic limbs so he asked the question why and he found that

asked the question why and he found that

asked the question why and he found that prosthetic limbs were generally very

prosthetic limbs were generally very

prosthetic limbs were generally very expensive and apart from that they were

expensive and apart from that they were

expensive and apart from that they were incredibly uncomfortable so Dave began

incredibly uncomfortable so Dave began

incredibly uncomfortable so Dave began innovating and he created a brand new

innovating and he created a brand new

innovating and he created a brand new prosthetic limb this limb is not just

prosthetic limb this limb is not just

prosthetic limb this limb is not just comfortable but is incredibly affordable

comfortable but is incredibly affordable

comfortable but is incredibly affordable and whilst Dave may not have been an

and whilst Dave may not have been an

and whilst Dave may not have been an amputee himself the people around him

amputee himself the people around him

amputee himself the people around him that he loved so dearly were so he acted

that he loved so dearly were so he acted

that he loved so dearly were so he acted on an experience that affected him and

on an experience that affected him and

on an experience that affected him and his loved ones and used that to change

his loved ones and used that to change

his loved ones and used that to change the world

the world

the world Douglas Horne Lee from South Africa he

Douglas Horne Lee from South Africa he

Douglas Horne Lee from South Africa he noticed when he was in university that

noticed when he was in university that

noticed when he was in university that students had a hard time getting access

students had a hard time getting access

students had a hard time getting access to meaningful content to aid their

to meaningful content to aid their

to meaningful content to aid their studies

studies

studies Doug also noticed that students had a

Doug also noticed that students had a

Doug also noticed that students had a hard time understanding material

hard time understanding material

hard time understanding material produced by textbooks and lecturers and

produced by textbooks and lecturers and

produced by textbooks and lecturers and that tutors could essentially do a

that tutors could essentially do a

that tutors could essentially do a better job so Doug got working

better job so Doug got working

better job so Doug got working he created a lot of micro content and

he created a lot of micro content and

he created a lot of micro content and distributed this on platforms such as

distributed this on platforms such as

distributed this on platforms such as makes it

makes it

makes it now thanks to Doug’s hard work he is one

now thanks to Doug’s hard work he is one

now thanks to Doug’s hard work he is one of the world leaders in distribution of

of the world leaders in distribution of

of the world leaders in distribution of mobile education content and whilst Doug

mobile education content and whilst Doug

mobile education content and whilst Doug may not have suffered himself he took

may not have suffered himself he took

may not have suffered himself he took the experience that was common a musty

the experience that was common a musty

the experience that was common a musty spear and used education and the

spear and used education and the

spear and used education and the learning period to change his world and

learning period to change his world and

learning period to change his world and that around him

similarly when my colleagues and I asked

similarly when my colleagues and I asked a wonderful question why do

a wonderful question why do

a wonderful question why do African nations fail their people we

African nations fail their people we

African nations fail their people we realized that the conversation always

realized that the conversation always

realized that the conversation always took place in packets we saw young

took place in packets we saw young

took place in packets we saw young people on one side of the spectrum

people on one side of the spectrum

people on one side of the spectrum captains of industry in the middle and

captains of industry in the middle and

captains of industry in the middle and the senior citizens on the far end of

the senior citizens on the far end of

the senior citizens on the far end of the spectrum we decided that if we’re

the spectrum we decided that if we’re

the spectrum we decided that if we’re going to solve problems we need to make

going to solve problems we need to make

going to solve problems we need to make intergenerational conversation the

intergenerational conversation the

intergenerational conversation the foundation of everything we do and

foundation of everything we do and

foundation of everything we do and that’s by brainstorming we decided to

that’s by brainstorming we decided to

that’s by brainstorming we decided to create a social incubator a civil

create a social incubator a civil

create a social incubator a civil movement called pamby Liam’s Anzhi

movement called pamby Liam’s Anzhi

movement called pamby Liam’s Anzhi coming off the back of the experience of

coming off the back of the experience of

coming off the back of the experience of hashtag fees must fall in 2015 we said

hashtag fees must fall in 2015 we said

hashtag fees must fall in 2015 we said that the most important issue that

that the most important issue that

that the most important issue that plagues us right now is that of higher

plagues us right now is that of higher

plagues us right now is that of higher education so we said our platform ought

education so we said our platform ought

education so we said our platform ought to be an open source policy where

to be an open source policy where

to be an open source policy where everyone and anyone from all walks of

everyone and anyone from all walks of

everyone and anyone from all walks of life can come and participate thanks to

life can come and participate thanks to

life can come and participate thanks to our hard work by the end of October we

our hard work by the end of October we

our hard work by the end of October we will have an official document that has

will have an official document that has

will have an official document that has all your practical tangible and

all your practical tangible and

all your practical tangible and applicable solutions ready to be

applicable solutions ready to be

applicable solutions ready to be implemented by a lot of stakeholders in

implemented by a lot of stakeholders in

implemented by a lot of stakeholders in our ecosystem this is because we believe

our ecosystem this is because we believe

our ecosystem this is because we believe that equal access to education is key

that equal access to education is key

that equal access to education is key and must be achieved in our lifetime now

and must be achieved in our lifetime now

and must be achieved in our lifetime now as time has progressed we realize how

as time has progressed we realize how

as time has progressed we realize how the world is getting more connected and

the world is getting more connected and

the world is getting more connected and we feel that this world is incredibly

we feel that this world is incredibly

we feel that this world is incredibly small but have you noticed that when we

small but have you noticed that when we

small but have you noticed that when we talk about African experiences truly

talk about African experiences truly

talk about African experiences truly making a difference in our lives we give

making a difference in our lives we give

making a difference in our lives we give all sorts of reasons to doubt but let’s

all sorts of reasons to doubt but let’s

all sorts of reasons to doubt but let’s not look any further than right here in

not look any further than right here in

not look any further than right here in South Africa of the one experience that

South Africa of the one experience that

South Africa of the one experience that not only shaped our world but our views

not only shaped our world but our views

not only shaped our world but our views of each other I’m talking about a man

of each other I’m talking about a man

of each other I’m talking about a man who went from prisoner to president in

who went from prisoner to president in

who went from prisoner to president in the space of 31 years

the space of 31 years

the space of 31 years if you travel around the world and

if you travel around the world and

if you travel around the world and mention the country South Africa I

mention the country South Africa I

mention the country South Africa I assure you that the next four sentences

assure you that the next four sentences

assure you that the next four sentences will have something to do with this

will have something to do with this

will have something to do with this particular experience it was commodified

particular experience it was commodified

particular experience it was commodified to not only change the world’s

to not only change the world’s

to not only change the world’s perspective of us but our perspectives

perspective of us but our perspectives

perspective of us but our perspectives of each other if you look around your

of each other if you look around your

of each other if you look around your country if you look around this very

country if you look around this very

country if you look around this very auditorium you will understand exactly

auditorium you will understand exactly

auditorium you will understand exactly what I’m talking about advocating for

what I’m talking about advocating for

what I’m talking about advocating for two symbol prints two simple principles

two symbol prints two simple principles

two symbol prints two simple principles equality and none racialism but there’s

equality and none racialism but there’s

equality and none racialism but there’s a common thread here it is not because

a common thread here it is not because

a common thread here it is not because that these people are more gifted it is

that these people are more gifted it is

that these people are more gifted it is not because they’re more talented but

not because they’re more talented but

not because they’re more talented but these individuals took a heightened

these individuals took a heightened

these individuals took a heightened awareness to the Society at which they

awareness to the Society at which they

awareness to the Society at which they come from these ordinary people are just

come from these ordinary people are just

come from these ordinary people are just like you and me what lies in them lies

like you and me what lies in them lies

like you and me what lies in them lies in you and it lies in me all we have to

in you and it lies in me all we have to

in you and it lies in me all we have to do is look around us and see that the

do is look around us and see that the

do is look around us and see that the diamond field of our experiences are

diamond field of our experiences are

diamond field of our experiences are ready for exchange so I ask what will

ready for exchange so I ask what will

ready for exchange so I ask what will you see from today onwards if you

you see from today onwards if you

you see from today onwards if you explore if you extract and if you refine

explore if you extract and if you refine

explore if you extract and if you refine and create because it all comes together

and create because it all comes together

and create because it all comes together when our world is a reflection of us in

when our world is a reflection of us in

when our world is a reflection of us in the bigger picture I’m talking about a

the bigger picture I’m talking about a

the bigger picture I’m talking about a world where Gatsby’s become delicacies

world where Gatsby’s become delicacies

world where Gatsby’s become delicacies in the Mediterranean when a carseat

in the Mediterranean when a carseat

in the Mediterranean when a carseat ruins are on the playlists of commuters

ruins are on the playlists of commuters

ruins are on the playlists of commuters in Asia and when fuel cells from a small

in Asia and when fuel cells from a small

in Asia and when fuel cells from a small boy room Tata become the catalyst for

boy room Tata become the catalyst for

boy room Tata become the catalyst for sustainable energy around the world let

sustainable energy around the world let

sustainable energy around the world let us remember that the ideas we create are

us remember that the ideas we create are

us remember that the ideas we create are just as important as the environment

just as important as the environment

just as important as the environment which they come from our experiences not

which they come from our experiences not

which they come from our experiences not only shape what we believe of ourselves

only shape what we believe of ourselves

only shape what we believe of ourselves but what we do and what we become so

but what we do and what we become so

but what we do and what we become so let’s take hold of this commodity let’s

let’s take hold of this commodity let’s

let’s take hold of this commodity let’s grab our experiences and make the change

grab our experiences and make the change

grab our experiences and make the change that we want to see today because

that we want to see today because

that we want to see today because ultimately if tomorrow begins today our

ultimately if tomorrow begins today our

ultimately if tomorrow begins today our dreams must become reality

dreams must become reality

dreams must become reality see our words must become actions and

see our words must become actions and

see our words must become actions and our choices must become our future and

our choices must become our future and

our choices must become our future and that’s the words of my father continue

that’s the words of my father continue

that’s the words of my father continue to linger on I ask you what will you see

to linger on I ask you what will you see

to linger on I ask you what will you see from today onwards seek them solve them

from today onwards seek them solve them

from today onwards seek them solve them for one man’s problem is another man’s

for one man’s problem is another man’s

for one man’s problem is another man’s treasure I can sir

treasure I can sir

treasure I can sir by donkey yeah buona

”

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