good night we are in Barranquilla not
good night excellent injected me
energy because a house gets
nervous but yes I injected energy
the nerves pass well the presentation
Today night I go entitled the
key element
the business models that are
impacting the current economy and with cob
and konko and konko I do not mean the
element of the periodic table
cobalt but with ccoo I mean to
all those elements that are
revolutionizing business models in
the current economy and they are generating
innovation at another level and but that
it will be innovació we all talk about
innovation but that will be innovation
this will be innovation or it will be a
colombia nothing
pitifully those who thought that the
innovation put in a colombia nothing
and because it’s not innovation because according to
the oslo manual an innovation is a
process a product or a service
Novelty with a lot of added value or with
changed totally different and that
sells a market if it is not sold in the
market this product is not innovation
and that same manual from oslo talks about
four types of innovations innovation
of product service innovation
process innovation and innovation
marketing but does not talk about
innovation in the business model and
Of course I would like to talk about innovation
in the business model but before
I need to explain to you that your model of
deal
according to the canvas methodology the model
of business creates the bases on which
a company creates provides and captures
okay
if these three things do not happen it’s not a
business model but it is to create
value solve needs and solution
to the problem to solve the problem to
solve needs that a is
provide value is to carry that is the
solution to the market and that is to grasp
charge but they know not only charge in
economic terms but charge in
terms and tangibles such as happiness
of the client, the well-being of the client
loyalty environmental care
environment social responsibility
my friend henry told me once that a
business that is only dedicated to generate
Silver is a poor business
Now, if we analyze the background
philosophical of what a model of
business we realized that a
business model is the element that
allows the exchange of all society
human where there is more than one person
the main activity always the
exchange or exchange looks
smiles these products and so on and the
center of economic activity is the
exchange so that’s what
allows exchange model
deal
now there is so much information today in
day is how the information is so so
as extensive and he as the information
it is so thick that it is necessary to design
and validate this information or the
business models before going out to
market is very difficult to go to the market
to validate your business model because
the risk would be much greater
nowadays there are several methodologies
which allows precisely design and
validate business model as well as a
artist uses his canvas to expose
his work and to design his work there
methodology and many methodologies to
level of business model design that
allows entrepreneurs and
the entrepreneurs design their business in
a canvas well but in the background all
these methodologies that allow the
design of these business models for
then it is validated so they can go to
market in the background want to respond to
the following questions what are they
is the problem
yee who suffers the problem
who are the mourners who
have these needs
what is the solution that has arrived
how will you give how you are going to design that
solution how will you manage it by
where will you deliver that solution and for
last what are you going to sing
now leaving aside the
definition of the business model and
innovation and going a little bit into what it is
innovative business model give us
account that a business model
innovative
it is precisely he who creates
provides and captures value of form
different is to say that you understand the
problem differently than
find a solution totally
different and more effective you find
a way to bring that solution to
market in a much easier way
that finds market segments that
they were not taken care of and they needed this
solution and that captures value but not
only in economic terms because
I repeat what my friend told me
henry a business model a company
that is only dedicated to generating money is
a poor company
now to understand the evolution
of business models and how this
has evolved over time and has
gone innovating in time
I would like to be would like to put you
precisely the prospect of time to
the evolution of business models
and tell them that the first model of
business in the history of mankind
it was the tweet the simple barter was born
in prehistory
from there they started the models of
business then in the era
contemporary appeared the model of
business of the
store not a business model where a
merchant a shopkeeper buy some
goods a few products at a price and
he sells it to another and they obtain usufruct for
the sale did not add the model of
business par excellence called the
store then in during the 20th century
other business models appeared very
interesting as for example the seo and
in the skin to the ground that is nothing more than
fragment the value they have you are
delivery to the customer and create a relationship
of dependence on him but there’s also
other business models as per
example license and is a model of
business that stood out a lot during the
20th century does not retain property and for
Its use
You get the surplus value with that model of
deal
bill gates became the most
rich of the world but there is one thing
interesting business models
I just mentioned all this
business model that I just mentioned
they have many things in common
almost all developed during the
twentieth century or previously not and something
what they have in common is that all these
business models
its cornerstone is the private itself
that is, you have to have the
private property to create value for
solve problems if you own
of the means of production
then you can not get surplus value
but in the knowledge economy in
the current economy dominated by the
information technologies and
telecommunications
the internet this economy the
knowledge has revalued that precept
important business models that
you have to own the property to create
value and there we go
before I did show them that for
understand the knowledge economy
if one had to look for a brand a
wolf with which one could make a
mental click would be google’s economy and
knowledge
google you see it and you understand that
knowledge economy
now in this in the framework of the
economy knows
and then it has generated a revolution
in business models and this
revolution in business models
for example we see some of them as
the road and not or the Colombian case
fast or also why not
the v that was the one that started with everything
this has what it has in common
huber boiled vi or fast has in
common that these business models
They are solving big problems
without retaining the property ie v
transports people and does not own any
vehicle to do it boiled I saw the
agents and does not own any room
to do it quickly makes domiciles and
he does not own any motorbike to do it
in addition these business models these
business models has another
characteristic in common and that is that
communicates interact with the violated
the market through digital
but in addition to that something that in common
have these business models is the
element the elements of type cob and
ccoo I do not mean the elements
periodic table I told you so
cocreation co – working mean
collaboration and sharing cooperation
these are the elements that are now
revolutionizing the business models of
such a way that they have made the creation
of value the creation of value grow
exponentially and big solutions
problems that were not solved by
example these elements and little within
business models the worst of the
next way with co-creation let’s
to a Colombian company not the one that has
a toyota brand is this company
colombiana has designed a platform
where you intend and where you do it
interact with customers of this
tous brand and also that interacts with
the clients what really all of them
request the
people is to talk about products that
they want it to go to the market and
They have not yet been out ie
to tell them about their needs and this
This brand’s platform has all
allowed everyone to believe with many
customers new products and it’s a brand
successful also with the theme of how
I work not a barranquilla company
which is called area 2 Colombia is
dabbling in the whole issue of generating
physical spaces for entrepreneurs and
enterprising women who have no place where
create your company and they say come to
work with us and we will
we give the spaces but also give
the physical space
we help them with the whole issue of
We help you with the whole topic
of mentoring consulting so that
these businesses really there is an environment
of ccoo work and can be developed
with cooperation
I can give an example at the national level
with copal with the cooperative of
palmicultores de colombia is an example
of cooperative
at a powerful level as a group of
farmers of palm growers have joined
for because the union is strength
if they were individually their
bargaining power would be very weak
therefore it would be very difficult to obtain
good prices
the union is strength have been
cooperated have left and how they have
united get a fair deal
everyone who is in that cooperative
and they are dedicated to the topic of palm with
collaboration
I want to present here and you know him
to a great hero of this city who
Father Cyril calls a Barranquillero
the best Dutch barranquillero that
Peace came to the neighborhood many times
years over 30 years and created a
foundation san camilo with which is
trying to generate a theme of
collaboration with the
with the private initiative with the
public initiative and mix all that
to meet the needs of that
neighborhood and help that neighborhood to get out
poverty and what is being achieved is
doing a great campaign
Father Cyril by this foundation for
last of these elements and little that
is revolutionizing the models of
business as well as sharing and also
I show an example Barranquillero
Barranquilla and an initiative that
is called a citizen of honor this
civic initiative honor that has a
interactive citizen honor application
look for that Barranquillero like you and how
me and not only barranquillero of all the
Caribbean coast
we generate exchanges and exchanges
Think about how much shoes or
how many clothes or how many things do you have
toupee in your house that you do not use and that
someone is in need and that person
that is needing that that you have
that you do not use also in turn has
something that you could
exchange and that would take a better
resource management would also take a
better management of the environment
now what are the benefits of
these elements and little or these models
as I have titled business models
you little what are the benefits 1
allow to reduce the cost of undertaking
many times you people who are
here they stopped undertaking a project
because he lacked the capital or he
was missing some element for
be able to start the tangible company or
intangible and precisely this kind of
business model they say ‘you do not
you have to have the property you can
share can look for allies and with that
alliance get the resources that
you need and clear if you make the
cost of entrepreneurship is cheaper
therefore it is that makes entrepreneurship
become more inclusive because why
people of different levels
economic socioeconomic can
access to entrepreneurship and that before
they did it because of the economic issue because
he lacked some resource that is to say he is going
democratizing entrepreneurship to
all socioeconomic levels other
goodness that has its business model
guy like this help take care of the mold
he
the environment this what the
barter initiative hey if you
you want to transport people no longer
you need to buy more expensive to
pollute more the planet use the
cars that are already trying that
collaborate and with those same cars
we solve the transport problem
now well also these type models
as an incentive much clark work
collaborative kellogg and tell me if the
Collaborative work is not a value
fundamental of a society that wants
get ahead and who wants to be more
inclusive and fair to collaborate and if not
we all collaborate no matter the level
sociocultural
no matter the academic level not
the political differences matter
religious any kind and it does not matter the
border because with internet we can
get everywhere
imagine the revolution that is going
to generate these business models with
growth of innovation and
creation of value at the exponential level
Now everything is not rosy there
not the type models like perfect
no there is no there is nothing to cross them
if they have things to improve
they still have challenges one of those
challenge is that these business models
you little
many times the relationship you have with
the people who create and ccoo work not
is a formal employment relationship and it
fails many times with the issue of
informality and informality is generated
from work
this informality in the economy helps
many families to survive but for
another side also this informality
it generates a lot of poverty
then it is necessary that when
people work on a project have
social security they are paid pension
this fundamental and this is a danger
that businesses can have like
typical business another danger the empty
legal
we still do not know if there is legal
or not in Colombia
and of course because these business models
type cob have these legal loopholes
because they are so innovative that they do not
there is still legal regulation for
they
as says a young friend of mine who was the
first I heard about this a
lawyer legal innovation
legal innovation there goes
issue of lawyers how to create a framework
legal and theoretical of a legal framework
sorry to be able to shelter all this
type of initiatives because there is no
because they are new things
another of the difficulties that present
these business models is could
present the issue of retribution
fair
the business models during the century
20 they made great treasures in
few hands
the distribution of this wealth was
bad badly distributed
now as this is a theme of
cooperation with work of sharing
we hope that these business models
actually distribute wealth better for
that there is less poverty and finally
would like in the framework of kindness and and of
the and of the things that should be said of
the challenges that this model of
typical business I would like to keep the
term to collaborate of 50 of something I would
I’m talking about business models
this looks like a kind of a school of
business I am a research professor and
consultant in a business school but
the message that I am sending you is that
innovation in the business model
where are you going to make us collaborate
more as a society if we collaborate more
as a society and we integrate the model
of business
Believe me, we ‘re going to generate a lot of value
and we are going to solve many problems and
let’s go let’s let’s go
let’s make society more inclusive
that integrates the entire value chain
of the economy a lot more people but
obviously not easy is not easy
topic to collaborate and in colombia maybe
we have to relearn this topic of
collaborate because it costs us a lot and that
pedagogues that pedagogy could us
teach us the issue of collaborating
perhaps putting into practice the
little elements in the models of
business because it makes us think about the
possibility to create shared value
Now I would like to finish this
presentation
I would like to finish this presentation with
a reflection and an exercise not the
reflection has to do
with a city in the Colombian Caribbean
that in the late 19th century and early
of the 20th century became the door
of gold from colombia how did this
city above Cartagena city
colonial santa marta colonial city a
city that was born at the time
Republican as young as he came to
develop so much and earn that
deserved title as the golden gate
from Colombia and he did it because it opened
to the world and because he had a port
where they went super power girl
a lot of raw material came out to the country
it came out very came out the
monocultures out there but also
industry entered the modernization of
this country and entered by port colombia
and therefore by Barranquilla and also
foreign human capital entered
European Jewish Arab Americans who
they brought their human capital they injected it
this city mixed it with the
problems that were here plus the
human capital that the local already existed
and they generated a dynamic canyon
open as the tail reached
that the whole country called it the
Colombia’s golden gate
notwithstanding what happened after the
50s in the twentieth century in
barranquilla
that golden door seems to have started
wear out or decrease and that dynamism
what was it like
impressive began to disappear that
happened many factors explain type
social economic
but without a doubt one of them was that
stopped forming this human capital to
level how had this been formed
foreign capital that came to this this
city to this country and development both
its human capital that generated
Barranquilla an innovative city not
there is port colombia barranquilla
Barranquilla disappeared so much
late 20th century of the scene
world that when your going abroad
and I said I’m from Barranquilla nobody
there was where it was from but before
late and injures the beginning on 20
Barranquilla rang
international and it was only and it was only and
it was only until this moment when
shakira in 2008 took out this song and
he did not put back in the scene
international as is the choir
[Music]
but equal to equal
I have an opportunity that can not
be
has to do not what little to say
more of to work to see if to
say do not remember it just because if not
they return lame jazz
”
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