[Music]
[Applause]
a special moment in the life of a being
human when you see the past to the present
and to the future and you realize what
you want to do that happened to me once
at 26 years old I was already a teacher
university consultant
communication on that path I had the
lucky to meet many people but my
favorites were the scientists in that
way to turn one day I got this
text message
a colleague of teaching is
completely terrified because there was
a journalist arrived at her laboratory
ask him about his project
research that I wanted to do a
report to my surprise this person that
is an eminence in his public branch in
the best scientific journals will
international congresses was
completely terrified
imagine my surprise at
get those who stood in the
door waiting for me to arrive they say what
I make myself understand help me
then I tell him why you do not
experiment that you showed me the other time
and let me already ask you little
a little and based on sol eva is explained
So much that was a key moment for me
I realized that scientists are
that group of our society that are
misunderstandings many times we think that
is a crazy doctor who is in a
laboratory locked up that the bad guy
movie
the teacher who does not like us all
world and the child of the class that
we also do not like it, I do not know if it
Agrees but they are not people like this
group of fourteen just like you and that
I dream dreams, aspirations and that
he wants to do something different
just choose a job that is to do
science and that is that scientists have
that intrinsic ability that they achieve
generate in reality something that lives in
his head but also in certain
times went against the current
and they managed to change the course of
story and what would happen if that
information is close to people
imagine when we are going to take a
momentous decision in life the
which are parents here to know that
better when their children grew up
worried about giving them the best
food to grow sants or
know they were depressed and did not know
they manage to concentrate or do absolutely
nothing
Sometimes they lost their job and did not
they know how to continue
and there are also questions not so
transcendental is not true like that
point in the sky that we see sometime and
otherwise it will be that he lives on another planet
can be and believe there are no questions
silly
maybe some person in the world
They even ask if I do not know the same thing
you and who knows what is
doing research
then I decided one day I got to my
home and I told my parents I’m going to leave
my work as a consultant
I’m going to get into teaching still
I remember my mom’s face and
after that I said I’m going to do a
PhD students will already imagine some
people who are already crazy because you are going to
moving away from your comfort has its job
and I went to live in a small room of two
wells is my desk will excuse the
sport and is that today there are many
information we have from the media
of communication in social networks
and then you will know when we wanted
drop those extra kilos and we look for
a magazine that says low days off
in 15 days or leave the sadness in five
steps and we ate that story but to
Sometimes we do not realize that this takes
of decisions has impact the rest of
our lives
and there is a ghost that is the
instant gratification that today in
day we live it a lot that is well
similar to happiness but that
add seconds do not you think it is
time to stop seeing things as
we want to see if they make us feel better and
as they are
and is that every day as I said this
mister a little disheveled every day
we know more
and we understand less if they have realized
We know everything but we have less than
the things that surround us and that way
when I got my doctorate
I found a surprise I started to
do my first research and
I searched and searched and searched for information
and I went to my tutor and I said no
no surprise why meeting
we have here because there is just no
another shock in my life and magical moment
key and still little terrifying and I
I found a methodology that
called ‘the big’ faithful I the theory of
camps and what is this based on that the
reality your laboratory becomes sales
to the street to do experiments of
trial and error and trial and error and test
and error until you get information
that can generalize in some way
to explain explain a phenomenon and
there I had accomplices and tn
if someone of my students is here
I want to thank you because without
Have you ever accompanied me to
any of those crazy things that I had not
I could have done this and said good
if there is no information that I am going to do
I sat down and said good
the only promise I can make a
researcher who has been years
doing a project is that I’m going to try
to do the best I can with my
experience in communication and
work of my students so that I can
spread his son and I told them I said good
who wants to share and for me
surprise there were some people we
we went to his laboratories and pass
whole days with them until learning
of geolocation of animal genetics
botany water management
I want communicator and metal ones that
They chased me back but without them
I swear to you that I could not have done
absolutely nothing and in that process I
I found these two great
thinkers win in German philosopher and
paulo freire Brazilian pedagogue both of
two historically forgotten groups and
oppressed by power
women in science and
Latin Americans who say these
Sirs
you who are at best in the
university were 9 would follow so that
you taught me teacher rest that never
I will apply no longer be honest or
it’s true
higher education must
rethink because we have to teach
our young people to increasingly
generate solutions for problems
of the everyday life of ordinary people and
current not from a power system and the
policy and step that with that
knowledge can sustain themselves to
themselves and fulfill their dream of doing
make it happen
and good here is the method then
If someone wants to spread their ideas and
research tells me how it went
why are they going to help me a lot for
my thesis this is the multimodal model
hybrid communication modal
scientific that I prefer to call
Science for everyone and is back to
girls and ask when they were
growing up and I had no idea of anything from
what they saw and they picked up mom and
dad and what for and why and why
until they can understand that same
we went to do ourselves with colleagues
researchers to ask them about what
that they were investigating and to know
what they were doing their purpose the
target where it impacted those findings
and point 2 reflect it in the everyday
in that space of reality as the
neighborhood store the way in which
we move on the street the food that
we eat the way we behave
to be able to reflect on a reality
tangible for him not expert from where he
carries out that finding and here they
I count an experience when I was
doing this part of the investigation
the new president of the united states
decided to take out one of his first laws
that was to prohibit scientists
can speak in public about their
research findings to what
everyone thought was saying no good to
they do not even care about telling us
what they are doing
I tell you that this is a lie we suffer
students and teachers so much
that we decided to put together a march
to the most Latin American strike style
through the streets of Albuquerque and
other parts of united states that happened
and we went out to demand that they leave us
talk to people about the things that
we are investigating because just
that is the goal of science
if we dissociate it from reality
loses the way of its existence and in
that way
as there is no chance but
causality I came across these two
books of the authors that has nothing
to see with the mind and cite what
next because it will be the destruction
of the human being by politics without
principles for him to do without
commitment
wealth without work wisdom without
immoral business character and the
science without humanity and that is that we
we think that the scientist is
insensitive and sometimes those silences that
we see them or maybe they do not want
talking to anyone is because they are
treasuring a knowledge and looking for
better way to know and contagion
and what happens if you see here a
scientific sense paper
for example it is being studied much
objectification of women the
reification and awaits the conclusion of
this pp but it is necessary to have a
parallel dialogue a dialogue for the
that is not an expert so that you can
appropriate that knowledge and can
support the change of current reality and
How about we make coffee with women
and we sit them down and discuss the
same find in a way as is
that every time they choose to settle
that only value in their physical aspect
they are supporting that other women
also be seen as an object is what
same thing in other words the the
point 3 is to find our audiences
key
if we give not only with the
demographic data but to know that
person how is he mobilized that he likes
do in your free time that scares you
that makes you happy to be able to design
a communication experience and good
here you will say good here is not
is teaching us nothing more than a
traditional communication strategy
if you have
but the special point is to generate a
scientific learning experience and
here a whole game is worth a
public relations experiment
street marketing whatever it is
based on our research for
carry that message
one day I walked through the streets of
this city of albuquerque and where the
university and I found this
reader and says in this house we believe that
no human is illegal that love is
love that the real science that the
Women’s rights are rights
human that the lives of the people of
color matter that water is life and the
generosity is all that piece of
cardboard in the house of a stranger
it made sense to me even though I was not
american
I understood everything that I was suffering
that town in a moment and summarizes a
experience a series of attitudes not
necessarily positive but yes
call our conscience and make us
think and that we generate a series of
experiments
one of my accomplices was the group of
investigation already calaf with the group of
foot and pedal research
we made a hybrid something like a
Frankenstein
we mix a press conference with a
geolocation experiment with
street marketing and we take out the
scientists to shop around
bicycle with the means of
communication to see how it was going to be
the process of mobility and as if they are going to
monitor the people we achieve
with this we need 20 volunteers
we get more than 100 at low cost
and the people took over the need
to think about new ways of mobility
for basin with the group of races of
cattle
we generated a field day with
geneticists and media in
which came out of his laboratory
we take out the vaquitas and we go out to take
coffee and talk about animal genetics
we get coverage at the national level and
international
the research group of the
chemical principles of plants
Medicines of our country too
had the opportunity to communicate
the chemical principles of these
species that allowed even
replace the traditional medicine that
had no side effects with the
watershed research group
hydrographic
we also managed to investigate and present
the findings of scientists
international and nationals
national park boxes
what is the goal to the end of the
science if we dissociate
the academy of society does not have
total sense but if we manage to link
these two experiences to these two
social groups
who knows, we could change the course
of history and create science for
everybody
Thank you
and
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